Help Japan’s Earthquake & Tsunami Survivors – Donate Now

Getting Attention

The speed and breadth of the devastation in Japan is astounding. Most importantly, please donate to the relief effort now via one or all of these trustworthy, experienced organizations: Global Giving - Japan Earthquake and Tsunami Relief Fund (To disburse donations to organizations providing relief and emergency services.). Save the Children – Has worked in Japan for 25 years. You can follow the story via CNN or Al Jeezera.

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Instant-On Cause Marketing for Japan

Cause Related Marketing

hoku earthquake struck Japan at 2:46 pm local time on Friday, March 11, 2011. On Thursday, March 17, 2011, not even six days later when you consider that Japan is a day ahead of North America, I received the appeal to the left in my email box. The horrendous 2011 T?hoku

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Trending Sources

More Instant-On Cause Marketing for Japan Relief

Cause Related Marketing

hoku earthquake and tsunami in Japan have already led to what I’ve termed “instant-on cause marketing.” What follows are two other examples of instant-on cause marketing efforts meant to benefit the people of Japan.

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Digital-Mobile Sphere Rallies Around Japan Relief Efforts

Donor Power Blog

Last week, I wrote here about how social gaming platforms were helping raise money for the Japan earthquake-tsunami relief efforts. A special ad just for Japan relief that was visible during the entire show and had in-video spots. . . .

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Justin Bieber’s Cause Marketed Perfume Should Be More Bieberiffic

Cause Related Marketing

However, in the wake of a $5 million class-action lawsuit filed in June 2011 against Lady Gaga for the way she sold a special bracelet meant to benefit Japan earthquake relief, the fact is Bieber and Give Back Brands need to be a little more transparent here.

Interview: Zach Hochstadt, Mission Minded Agency Cofounder & Nonprofit Branding Expert

Non Profit Marketing 360

And yet, when the earthquake and tsunami hit Japan earlier this year, the American Red Cross was the number one charity in the United States in terms of receiving and distributing gifts to Japan.

9-11 and Kaizen

Cause Related Marketing

What’s the proper way to remember man-made disasters like 9/11 or natural disasters like the earthquakes in Turkey, China, or Japan, or the hurricane in Haiti, or the tsunami in Asia, all of which have taken place since 9/11? Yesterday was the tenth anniversary of the 9/11 attacks.

If asking for donations makes you uncomfortable, read this now!

iMarketSmart

Although the Mongols defeated Korea and (much bigger) China, they got hit with typhoons both times they tried to invade Japan. Recently I was asked the following: “The whole idea of the ‘ask’ is very uncomfortable to me. How can I become more comfortable with it?”

Massive geographical and cultural differences in online sharing

Public Sector Marketing 2.0

Cultural differences –> When comparing the two extremes of Saudi Arabia (61% sharing) to Japan (4% sharing) using Geert Hofstede’s cultural dimensions , a noticeable difference can be found in the “Individualism vs. Collectivism” dimension.

Online Fundraising Stats and Trends for Nonprofits

Kivi's Nonprofit Communications Blog

Here are some highlights from that: Overall giving, excluding disaster relief donations for Japan in March 2011, was up across all channels in Q1 2012 vs. Q1 2011, increasing by 16%.

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How to Safely Donate to Assist the Japanese Earthquake and Tsunami Victims

Seeking Grant Money Today

Click on Charity Navigator's Japan Earthquake and Tsunami page for donation tips and warnings. The American Red Cross explains on their American Red Cross Responding to Japan Earthquake and Pacific Tsunami web page what they are doing and posting daily with updates. The list is available at How You Can Help the Earthquake and Tsunami Survivors in Japan.

How to Communicate in the Shadow of the Japanese Disaster – Practical Tips for Nonprofits

Getting Attention

What is the place of nonprofit communications in the wake of disaster, particularly when this most recent crisis of epic proportions—the March 2011 earthquake and tsunami disasters in Japan—is rightly dominating our minds and conversations, as well as the media? For organizations providing disaster relief services in Japan.

Kaizen and Cause Marketing

Cause Related Marketing

Few companies or nonprofits… in Japan or anywhere else… are likely to survive if they don’t practice some version of kaizen. When translated into English, the Japanese word Kaizen is typically rendered as “continuous improvement.” That is, to keep working on your processes… implementing small and oftentimes cheap improvements… to make them better and better.

Buy One Give One Blankets

Cause Related Marketing

In Japan it’s almost half again lower at 3.2

Disaster Fundraising: Hurricane Sandy The Perfect Storm

The Agitator

These early contributions are “comparable” to gifts received in the first days following other international disasters – such as tsunami that rocked Japan last year and the 2010 Haiti earthquake.

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Mixed Links – No Joke, Good Stuff Here

Kivi's Nonprofit Communications Blog

Pew Internet and American Life Project reported Americans under age 40 are as likely to donate to Japan disaster relief through electronic means as traditional means. I toyed with turning this edition of Mixed Links into an April Fool’s edition, but . I got lazy.

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Giving Up; Nonprofit Personality Pays Off Online

Nonprofit Marketing Blog

Disaster giving for Japan tsunami relief was a primary driver of Portal Giving in Q1 2011. Today my wonderful colleague Kate Olsen guest posts.

The Best Cause Marketing of 2011

Cause Related Marketing

hoku earthquake that arrived in my email box less than 6 days after the quake rocked Japan’s northern islands. One of the things I love about cause marketing is also one of the things I love about my wife; it (like she) continues to surprise me.

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Ethiopia's 'Sesame Street' Needs Your Help Saving Orphans

Cause Related Marketing

She won the Rolex Young Laureate Award, for instance, the Japan Prize and grants from UNESCO. Bruktawit Tigabu is a 30-year-old teacher in Ethiopia who despaired over the number of orphan children in her country.

The Best Cause Marketing of 2010

Cause Related Marketing

Zynga , creator of the virtual worlds and games including Farmville, Fishville, Zynga Poker, and Mafia Wars, is back in the news for its efforts on behalf of earthquake relief in Japan. The year 2010 was a memorable year for cause marketing.

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Mobile Study: Donors Impulsive, Social and Tech-Savvy

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Tech-Savvy : Most of those surveyed (56%) have continued to give to more recent disaster relief efforts—such as the March 2011 earthquake and tsunami in Japan—using their mobile phones. A new study on mobile giving in response to the 2010 Haiti earthquake has loads of interesting insights for nonprofits seeking to understand mobile donors.

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Giving Up for 2011; Nonprofit Personality Still Pays Off Online

Nonprofit Marketing Blog

Portal giving played an important role during the Japan tsunami response and at the end of the year when donors looked for a convenient way to support one or more charities in one place. • Today my colleague Kate Olsen guest posts again.

Habitat for Humanity fundraising campaign features March Madness

DonorDigital

The fighting in Libya and then the tsunami and nuclear disaster in Japan all probably impacted Habitat’s March Match fundraising campaign, but you can’t plan for those events!

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Mobile study: Donors impulsive, social and tech-savvy

Nonprofit Marketing Blog

TECH-SAVVY: Most of those surveyed (56%) have continued to give to more recent disaster relief efforts—such as the March 2011 earthquake and tsunami in Japan—using their mobile phones. A new study on mobile giving in response to the 2010 Haiti earthquake has loads of interesting insights for nonprofits seeking to understand mobile donors.

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#FirstWorldProblems? Tablet Traffic Trumps Smartphones

SocialButterfly

Whereas, Internet users in Japan are most likely to use a smartphone. What’s your website’s mobile traffic breakdown? . Adobe’s Digital Index reports that websites now get more Web traffic from tablets, than smartphones.

Global Cause Marketing

Cause Related Marketing

GoodPurpose surveyed public opinion of 8,000 people in 16 countries: Belgium, Brazil, Canada, China, France, Germany, India, Indonesia, Italy, Japan, Malaysia, Netherlands, Singapore, United Arab Emirates, United Kingdom, & the United States. Edelman’s 2012 Global GoodPurpose study is out and it finds a world increasingly responsive to cause marketing and expectant of the virtues that come from the practice.

That Red Cross sure knows fundraising!

Fundraising Coach

With a little snippet of code, you can have a thin red bar on the top of your website or blog to help raise money for the earthquake victims in Japan. I just saw a post on Mashable about how the Red Cross is helping get the word out about fundraising.

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Peggy Lee Cause Marketing

Cause Related Marketing

In most of North America, Europe, Australia, and Japan water from the tap is reliably wholesome, if not always tasty. The water business used to be a pretty sweet deal.

Emotional fruitbasket turnover

Get Fully Funded

I heard the same comparison about the disaster in Japan. I was listening to a speaker on Saturday talk about the difference a few minutes makes. He had met some people who were there the day the Federal building in Oklahoma was destroyed by a bomb many years ago. He said he heard stories about how people risked their lives going into a burning, crumbling building looking for survivors. Isn’t it amazing how brave some folks become in the face of disaster?

Virtual games, real $$ for Earthquake and Tsunami Relief

Donor Power Blog

In less than 36 hours, various Zynga properties have raised over $1 million for tsunami and earthquake relief efforts in Japan, through Save the Children's Disaster Relief Fund.

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What is a QR code and why might it matter for nonprofit marketing?

Nonprofit Marketing Blog

A QR Code is a 2-dimensional barcode that was initially developed in Japan to track automotive parts. This is a guest post from Blase Ciabaton. It’s better that he answer these questions! Smartphone ownership has exploded in North America and will only continue to accelerate.

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Gamifying Cause Marketing

Cause Related Marketing

Zynga and its suite of games have done meaningful cause marketing, notably for disaster relief in Haiti and Japan. On the heels of my posts on games and cause marketing in this space and at MediaPost.com , people have been asking me about how so-called 'gamification' can be used in cause marketing. Part of the answer has already been provided by Joe Waters (and others) in their coverage of Foursquare, which can be easily utilized in cause marketing.

The Worst Cause Marketing of 2011

Cause Related Marketing

However, in the wake of a $5 million class-action lawsuit filed in June 2011 against Lady Gaga for the way she sold a special bracelet meant to benefit Japan earthquake relief, the fact is Bieber and Give Back Brands need to be a little more transparent here.

The good, the bad and the ugly of the nonprofit world

Nonprofit Marketing Blog

It’s ugly: she gave to Japan relief and all she got was a slew of generic thank-you notes - with one exception. Today, I’m hosting the Nonprofit Blog Carnival! No, that doesn’t mean we all get funnel cakes and cotton candy for breakfast.

#SocialNetworks: How Can Social Media Help You When Disaster Strikes?

Non Profit Marketing 360

A great summation (posted just three days after the quake) of the use of SM in and concerning Japan can be found here. Natural disasters have been a part of human history since Noah.

Study: Text Giving for Haiti

A. Fine Blog

” A majority of those surveyed (56%) have continued to give to more recent disaster relief efforts—such as the March 2011 earthquake and tsunami in Japan—using their mobile phones. The Knight Foundation released a study, Real Time Charitable Giving , recently on the giving by text spearheaded in the immediate aftermath of the earthquake in Haiti. Here is a news article about the use of text giving from the immediate aftermath of the earthquake.

Earthquake and Tsunami Relief

Nonprofit Marketing Blog

Network for Good has ways to help the victims of the earthquake and tsunami in Japan here. If you are responding to the crisis, thank you. You are welcome to contact Network for Good at support (at) networkforgood.org with the following information so we can evaluate your organization for inclusion on our response page: • Please provide your organization name and EIN.

Fundraising And ‘Connected Spenders’

The Agitator

But as it happens, by 2025 these three countries will be among the top ten countries on the planet that are home to ‘connected consumers’, joining the more expected likes of the US, Germany and Japan, the only ‘mature’ economies that will remain in the top ten. Do you need to know the latest consumer spending behavior in Indonesia, Pakistan and Nigeria? Probably not a lot of those addresses on your donor list … nor on any mailing list!

Fellowships for U.S. or Japanese Citizens Researching Topics of Pressing Global Concern In Multidisciplinary Teams

Seeking Grant Money Today

Deadline: September 1, 2012 "Abe Fellowship Offers Support for International Multidisciplinary Research on Topics of Pressing Global Concern "The Social Science Research Council , the Japan Foundation Center for Global Partnership , and the American Council of Learned Societies have announced the annual Abe Fellowship Program competition. Candidates should propose to spend at least one third of the fellowship tenure in residence abroad in Japan or the U.S.

My Twitter Policy: How You Can Join “The 200?

Selfish Giving

So if you’re Yankee’s fan living in Japan who grew up in California, I hope you understand. I spend a lot of time on Twitter. It may not be the home base that my blog is, but it’s certainly where I hang out.

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