Help Japan’s Earthquake & Tsunami Survivors – Donate Now

Getting Attention

The speed and breadth of the devastation in Japan is astounding. Most importantly, please donate to the relief effort now via one or all of these trustworthy, experienced organizations: Global Giving - Japan Earthquake and Tsunami Relief Fund (To disburse donations to organizations providing relief and emergency services.). Save the Children – Has worked in Japan for 25 years. You can follow the story via CNN or Al Jeezera.

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More Instant-On Cause Marketing for Japan Relief

Cause Related Marketing

hoku earthquake and tsunami in Japan have already led to what I’ve termed “instant-on cause marketing.” What follows are two other examples of instant-on cause marketing efforts meant to benefit the people of Japan.

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Instant-On Cause Marketing for Japan

Cause Related Marketing

hoku earthquake struck Japan at 2:46 pm local time on Friday, March 11, 2011. On Thursday, March 17, 2011, not even six days later when you consider that Japan is a day ahead of North America, I received the appeal to the left in my email box. The horrendous 2011 T?hoku

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Digital-Mobile Sphere Rallies Around Japan Relief Efforts

Donor Power Blog

Last week, I wrote here about how social gaming platforms were helping raise money for the Japan earthquake-tsunami relief efforts. A special ad just for Japan relief that was visible during the entire show and had in-video spots. . . .

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Interview: Zach Hochstadt, Mission Minded Agency Cofounder & Nonprofit Branding Expert

Non Profit Marketing 360

And yet, when the earthquake and tsunami hit Japan earlier this year, the American Red Cross was the number one charity in the United States in terms of receiving and distributing gifts to Japan.

For Direct Relief, Cause Marketing, Disasters are a Game

Selfish Giving

That’s what Zynga thought when they approached Direct Relief after the Japan Earthquake. In a matter of weeks, they raised $600,000 for Japan. Zynga could have just written a check to charity after the Japan Earthquake, but it most likely wouldn’t have been for $600,000.

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Drive Action: Bring Me Up to Date (Case Study)

Getting Attention

So I was surprised to receive this could-be-better email from them, updating me on the work they’ve done with my donation 3 1/2 years ago to the Japan Earthquake and Tsunami Relief Fund.

How to Safely Donate to Assist the Japanese Earthquake and Tsunami Victims

Seeking Grant Money Today

Click on Charity Navigator's Japan Earthquake and Tsunami page for donation tips and warnings. The American Red Cross explains on their American Red Cross Responding to Japan Earthquake and Pacific Tsunami web page what they are doing and posting daily with updates. The list is available at How You Can Help the Earthquake and Tsunami Survivors in Japan.

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Fundraising And ‘Connected Spenders’

The Agitator

But as it happens, by 2025 these three countries will be among the top ten countries on the planet that are home to ‘connected consumers’, joining the more expected likes of the US, Germany and Japan, the only ‘mature’ economies that will remain in the top ten. Do you need to know the latest consumer spending behavior in Indonesia, Pakistan and Nigeria? Probably not a lot of those addresses on your donor list … nor on any mailing list!

Fellowships for U.S. or Japanese Citizens Researching Topics of Pressing Global Concern In Multidisciplinary Teams

Seeking Grant Money Today

Deadline: September 1, 2012 "Abe Fellowship Offers Support for International Multidisciplinary Research on Topics of Pressing Global Concern "The Social Science Research Council , the Japan Foundation Center for Global Partnership , and the American Council of Learned Societies have announced the annual Abe Fellowship Program competition. Candidates should propose to spend at least one third of the fellowship tenure in residence abroad in Japan or the U.S.

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How to Communicate in the Shadow of the Japanese Disaster – Practical Tips for Nonprofits

Getting Attention

What is the place of nonprofit communications in the wake of disaster, particularly when this most recent crisis of epic proportions—the March 2011 earthquake and tsunami disasters in Japan—is rightly dominating our minds and conversations, as well as the media? For organizations providing disaster relief services in Japan.

If asking for donations makes you uncomfortable, read this now!


Although the Mongols defeated Korea and (much bigger) China, they got hit with typhoons both times they tried to invade Japan. Recently I was asked the following: “The whole idea of the ‘ask’ is very uncomfortable to me. How can I become more comfortable with it?”

Massive geographical and cultural differences in online sharing

Public Sector Marketing 2.0

Cultural differences –> When comparing the two extremes of Saudi Arabia (61% sharing) to Japan (4% sharing) using Geert Hofstede’s cultural dimensions , a noticeable difference can be found in the “Individualism vs. Collectivism” dimension.

Online Fundraising Stats and Trends for Nonprofits

Kivi's Nonprofit Communications Blog

Here are some highlights from that: Overall giving, excluding disaster relief donations for Japan in March 2011, was up across all channels in Q1 2012 vs. Q1 2011, increasing by 16%.

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Emotional fruitbasket turnover

Get Fully Funded

I heard the same comparison about the disaster in Japan. I was listening to a speaker on Saturday talk about the difference a few minutes makes. He had met some people who were there the day the Federal building in Oklahoma was destroyed by a bomb many years ago. He said he heard stories about how people risked their lives going into a burning, crumbling building looking for survivors. Isn’t it amazing how brave some folks become in the face of disaster?

#FirstWorldProblems? Tablet Traffic Trumps Smartphones


Whereas, Internet users in Japan are most likely to use a smartphone. What’s your website’s mobile traffic breakdown? . Adobe’s Digital Index reports that websites now get more Web traffic from tablets, than smartphones.

Nightmare Cause Marketing Scenario

Cause Related Marketing

Lady Gaga was sued in 2011 when 1-800-Law-Firm decided that the expenses for her wristband effort on behalf of tsunami relief in Japan were too high. “I’m

Mixed Links – No Joke, Good Stuff Here

Kivi's Nonprofit Communications Blog

Pew Internet and American Life Project reported Americans under age 40 are as likely to donate to Japan disaster relief through electronic means as traditional means. I toyed with turning this edition of Mixed Links into an April Fool’s edition, but . I got lazy.

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#FirstWorldProblems? Tablet Traffic Trumps Smartphones


Whereas, Internet users in Japan are most likely to use a smartphone. What’s your website’s mobile traffic breakdown? . Adobe’s Digital Index reports that websites now get more Web traffic from tablets, than smartphones.

Ethiopia's 'Sesame Street' Needs Your Help Saving Orphans

Cause Related Marketing

She won the Rolex Young Laureate Award, for instance, the Japan Prize and grants from UNESCO. Bruktawit Tigabu is a 30-year-old teacher in Ethiopia who despaired over the number of orphan children in her country.

Fellowships for Advanced Degree Holding Professionals Working On Foreign Policy Studies

Seeking Grant Money Today

In 1997, the council established a new International Affairs Fellowship in Japan to enable a number of outstanding young American leaders and thinkers to expand their intellectual and professional horizons by working and living in Japan. The program is generally intended for non-specialists in Japan. Fellowships cover living expenses in Japan plus international transportation, health and travel insurance, and necessary research expenses. From The Foundation Center.

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#SocialNetworks: How Can Social Media Help You When Disaster Strikes?

Non Profit Marketing 360

A great summation (posted just three days after the quake) of the use of SM in and concerning Japan can be found here. Natural disasters have been a part of human history since Noah.

Habitat for Humanity fundraising campaign features March Madness


The fighting in Libya and then the tsunami and nuclear disaster in Japan all probably impacted Habitat’s March Match fundraising campaign, but you can’t plan for those events!

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Buy One Give One Blankets

Cause Related Marketing

In Japan it’s almost half again lower at 3.2

Global Cause Marketing

Cause Related Marketing

GoodPurpose surveyed public opinion of 8,000 people in 16 countries: Belgium, Brazil, Canada, China, France, Germany, India, Indonesia, Italy, Japan, Malaysia, Netherlands, Singapore, United Arab Emirates, United Kingdom, & the United States. Edelman’s 2012 Global GoodPurpose study is out and it finds a world increasingly responsive to cause marketing and expectant of the virtues that come from the practice.

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Earthquake and Tsunami Relief

Nonprofit Marketing Blog

Network for Good has ways to help the victims of the earthquake and tsunami in Japan here. If you are responding to the crisis, thank you. You are welcome to contact Network for Good at support (at) with the following information so we can evaluate your organization for inclusion on our response page: • Please provide your organization name and EIN.

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Mobile Study: Donors Impulsive, Social and Tech-Savvy

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Tech-Savvy : Most of those surveyed (56%) have continued to give to more recent disaster relief efforts—such as the March 2011 earthquake and tsunami in Japan—using their mobile phones. A new study on mobile giving in response to the 2010 Haiti earthquake has loads of interesting insights for nonprofits seeking to understand mobile donors.

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Kaizen and Cause Marketing

Cause Related Marketing

Few companies or nonprofits… in Japan or anywhere else… are likely to survive if they don’t practice some version of kaizen. When translated into English, the Japanese word Kaizen is typically rendered as “continuous improvement.” That is, to keep working on your processes… implementing small and oftentimes cheap improvements… to make them better and better.

Peggy Lee Cause Marketing

Cause Related Marketing

In most of North America, Europe, Australia, and Japan water from the tap is reliably wholesome, if not always tasty. The water business used to be a pretty sweet deal.

Giving Up; Nonprofit Personality Pays Off Online

Nonprofit Marketing Blog

Disaster giving for Japan tsunami relief was a primary driver of Portal Giving in Q1 2011. Today my wonderful colleague Kate Olsen guest posts.

Disaster Fundraising: Hurricane Sandy The Perfect Storm

The Agitator

These early contributions are “comparable” to gifts received in the first days following other international disasters – such as tsunami that rocked Japan last year and the 2010 Haiti earthquake.

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That Red Cross sure knows fundraising!

Fundraising Coach

With a little snippet of code, you can have a thin red bar on the top of your website or blog to help raise money for the earthquake victims in Japan. I just saw a post on Mashable about how the Red Cross is helping get the word out about fundraising.

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Virtual games, real $$ for Earthquake and Tsunami Relief

Donor Power Blog

In less than 36 hours, various Zynga properties have raised over $1 million for tsunami and earthquake relief efforts in Japan, through Save the Children's Disaster Relief Fund.

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Fire Them … Or Train Them

The Agitator

She goes on to describe how lousy a job a group of charities did of acknowledging contributions she made responding to specific appeals regarding the Japan disaster. Yesterday Roger threatened to fire the direct response fundraising staffs at the top 83 charities in the US. Clearly, he was agitated!

Carnival of the Nonprofit Consultants

Nonprofit Consultant Blog

Nancy Schwartz presents Japan Society Comes Clean at Time of Organizational Challenge posted at Getting Attention. It is my pleasure, once again, to host the Carnival of Nonprofit Consultants. For those new to blog carnivals, they are a fun way to focus in on a topic and learn about new blogs. This particular carnival was founded by Kivi Leroux Miller of Erek Ostrowski presents Creating a Culture of Productivity and Success posted at Verve Coaching.

Giving Up for 2011; Nonprofit Personality Still Pays Off Online

Nonprofit Marketing Blog

Portal giving played an important role during the Japan tsunami response and at the end of the year when donors looked for a convenient way to support one or more charities in one place. • Today my colleague Kate Olsen guest posts again.

ATMs Giving Money to Causes

A. Fine Blog

Alas, it wasn’t true, rather Wells Fargo Bank had the following message on their ATM screens last month: The bottom line is that customers of Wells Fargo generally made (and can continue to make through April 15th) donations to the Red Cross for victims of the earthquake/tsunami in Japan.

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Gamifying Cause Marketing

Cause Related Marketing

Zynga and its suite of games have done meaningful cause marketing, notably for disaster relief in Haiti and Japan. On the heels of my posts on games and cause marketing in this space and at , people have been asking me about how so-called 'gamification' can be used in cause marketing. Part of the answer has already been provided by Joe Waters (and others) in their coverage of Foursquare, which can be easily utilized in cause marketing.

The Best Cause Marketing of 2010

Cause Related Marketing

Zynga , creator of the virtual worlds and games including Farmville, Fishville, Zynga Poker, and Mafia Wars, is back in the news for its efforts on behalf of earthquake relief in Japan. The year 2010 was a memorable year for cause marketing.

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The Best Cause Marketing of 2011

Cause Related Marketing

hoku earthquake that arrived in my email box less than 6 days after the quake rocked Japan’s northern islands. One of the things I love about cause marketing is also one of the things I love about my wife; it (like she) continues to surprise me.

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