It’s Today! Google Test Your Website

Getting Attention

Web/Tech Beaconefire Google algorithm Google SEO inbound marketing Jan Bolan Nonprofit Communications nonprofit marketing responsive design website Thanks to guest blogger Jen Boland, of Beaconfire. Today’s the day. If your website isn’t responsive or optimized for mobile devices, you should be worried. Because… As of today, Google has hugely increased mobile-friendliness as a key ranking signal in search results.

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Things I Learned from Jan Masaoka

Fundraising Breakthroughs

Having raved to more than one person about the content of Jan Masaoka’s workshop, “Not Your Mother’s Board Workshop,” at the GIFT Conference , which included practical basics and fresh perspectives, I’m sharing my notes (in three parts). I signed up for her online newsletter the day I returned, and look forward to more good ideas. Part One : Board vs. Board Member Boards __as a body__ govern (financial oversight, hire, big decisions, plan for financial sustainability).

Jan 40

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Things I Learned from Jan Masaoka, Part 3

Fundraising Breakthroughs

The last installment of my notes to self from Jan Masaoka’s workshop, “Not Your Mother’s Board Workshop,” at the 2008 GIFT Conference. You can get more from Jan and colleagues at Blue Avocado. The Critical Path What are the 2 most important things my organization must accomplish this year? The ED should get clear with each individual board member (and any recruits) about which of these 2 things they will work on (these might not be fundraising).

Jan 40

Things I Learned from Jan Masaoka, Part 2

Fundraising Breakthroughs

Continued, from my "notes to self" on Jan Masaoka’s workshop, “Not Your Mother’s Board Workshop,” at the 2008 GIFT Conference The ED’s Job The Executive Director has responsibility for the board. For more from Jan Masoaka, sign up for her online newsletter, Blue Avocado. Period.” When she was the Executive Director of CompassPoint, she asked herself 2 questions every single day at noon: what have I done this morning to increase our revenue?

Jan 40

Last Chance for 16-Week All Access Pass; Registration Open for Jan. Webinars

Kivi's Nonprofit Communications Blog

If you’ve been pondering an All-Access Pass to Nonprofit Marketing Guide.com , you only have 8 days left to get 16 weeks instead of the usual 12. Sign up for the pass now and you can attend live or watch recordings of all of these upcoming webinars in 2009 (a al carte registration for the first four webinars in January is now open too): Email Newsletter Essentials for Nonprofits - From Start to Finish. How to Write a 4-Page Annual Report: The Crash Course Webinar.

Jan 100

How YOU Can Attend the Presidential Inauguration of Barack Obama

SocialButterfly

With the holidays quickly behind us, many are looking forward to the next one: The Presidential Inauguration of Barack Obama on Jan. Entries will be accepted until 3pm Jan. Changeblogging: NP, activism, social change + Jan 20 2009 historical news Barack Obama witness history Inauguration road trip social event chance of a lifetime President event opportunity current events

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What’s Happening this January?

SocialButterfly

It’s a new year–filled with potential and promise. See what’s happening this January in the world of social change through the lens of social marketing, social innovation and social technology. January Events. Individual Events and Observances. Digital Health Summit. 7, 2011, Las Vegas, NV. Webinar with Nedra Weinreich: Social Marketing Step-by-Step. 11, 2011, Online. World’s Fair Use Day. 13, 2011 Washington D.C.

The 2019 Best Nonprofit Conferences Calendar

EveryAction

Jan 2 - 4. Jan 7. Jan 16 - 19. Jan 17. Jan 23 -27. Jan 24 - 25. Jan 31. It's finally here! If you loved our 2018 Best Nonprofit Conferences Calendar get ready for our new, improved, and updated 2019 calendar! We've searched far and wide for the best and brightest nonprofit conferences from all around the country! These conferences range in size, location, and topic. We have everything from: Fundraising & Grants. Nonprofit Management.

Prospect Research and the Consideration Continuum with Kelley McGeehan (Season 2, Episode 8)

iMarketSmart

25 Jan 2018. 18 Jan 2018. Kelley McGeehan is Principal Consultant and Owner of McGeehan Research. She is a prospect researcher and in this episode we get a chance to explore why prospect research is valuable, the consideration continuum, why some organizations fail even with the right data at the right time and much more. You can find Kelley at www.McGeehanResearch.com.

Save the Internet — Do It Now: It’s Up to Us

Getting Attention

On Jan 24th, Congress will vote to pass internet censorship in the Senate, even though the vast majority of Americans are opposed. We need to kill the bill – PIPA in the Senate and SOPA in the House – to protect our rights to free speech, privacy, and prosperity. I urge you to act now to fight these bills–my voice, and many others, are in peril: Contact your representative and senators to tell them to oppose PIPA & SOPA. Sign this petition.

Call for Submissions: Healthcare Social Media Review #21

SocialButterfly

On Wednesday, Jan. To submit your post: Email a link to your post or posts (no more than two submissions per author) by 5pm (ET) on Jan. How can social media support prevention and wellness? January is the month of new resolutions yet a study out of the University of Scranton finds that only 8% of us actually achieve these resolutions. At the same time, about 1 in 3 Americans plan on buying a new fitness tech in 2013.

Using Facebook to Acquire Donors with Mark Santiago (Season 2, Episode 7)

iMarketSmart

25 Jan 2018. 18 Jan 2018. Mark Santiago from Converge.Digital shares how to use Facebook strategically to build trust and acquire new donors. For more info about how Converge helps nonprofits get more donors, visit: Converge.Digital. You can also download Mark’s free Facebook Fundraising Blueprint here: www.converge.digital/facebookfundraisingblueprint. Click here to listen on YouTube! Topic Timestamps. Who is Mark Santiago? [02:36]. 02:36]. Facebook [04:37].

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Who Is This Guy? (Season 3, Episode 4)

iMarketSmart

25 Jan 2018. 18 Jan 2018. Learn who Greg Warner is and why you should listen to him in this retrospective episode of Engagement Fundraising. Click here to listen on YouTube! Topic Timestamps. Introduction [00:00]. Time Travel! [02:07]. 02:07]. Art and Design [04:24]. Copy mixed with art [06:02]. Creating ads back then [07:59]. College [12:39]. Ad Sales [17:29]. Byron [19:08]. EngagementFundraisingBook.com [21:12]. Bypassing the sales people [22:38]. ROTC [24:41]. Potential [27:42].

Aug 100

The 2016 - 2017 Best Nonprofit Conferences Calendar

EveryAction

Jan 3 - 5. Jan 11 - 13. Jan 12. Jan 12 - 14. Jan 18 - 20. Jan 18 - 22. Jan 31. Thousands of nonprofit pros rely on our annual Best Nonprofit Conferences Calendar to discover skill-building, strategy-slaying, network-enhancing nonprofit events. Today, we're excited to announce the all-new list for 2017! Bookmark it, share it, love it, and download it for Google or Outlook.

The 2018 Best Nonprofit Conferences Calendar

EveryAction

Jan 3 - 5. Jan 10. Jan 17 - 19. Jan 18. Jan 24 -27. Jan 25 - 27. Jan 31. It's finally here! If you loved our 2017 Best Nonprofit Conferences Calendar get ready for our new, improved, and updated 2018 calendar! We've searched far and wide for the best and brightest nonprofit conferences from all around the country! These conferences range in size, location, and topic. We have everything from: Fundraising & Grants. Nonprofit Management.

Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

Jan 26: How Your Nonprofit Should Communicate to a Divided America with Peter Panepento. Did y’all have a good week? Let’s cap it off with some Mixed Links… Kivi is quoted in this article by The Chronicle of Philanthropy that shares 10 Ways to Work Smarter in 2017. Care2, hjc, NTEN, and Resource Alliance are asking you to take a survey that will result in the 2017 Digital Outlook Report.

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Clinging to Clichés?

Kivi's Nonprofit Communications Blog

However, the good news is that the committee is meeting again next week at the home of Committee chairwoman Jan Brady and they are ready to hit the ground running. If you would like more information, or wish to volunteer, please contact Jan Brady at JanB@bunch.com”. How about a visual, info-filled, newsier item in fewer words: “Jan Brady is clearing her dining room table for next week’s organizing committee meeting. Claire Meyerhoff.

Jan 213

Has Subaru's 'Share the Love' Cause Marketing Promotion Boosted its Net Promoter Score?

Cause Related Marketing

JAN 2010 JAN 2011 JAN 2012 Subaru: 42.3% A new consumer opinion survey shows that among the major car makers, Subaru enjoys the highest net promoter score. By a lot; eight percentage points better than second-place finisher Toyota. Could it be that Subaru’s score started catching fire just as it’s cause marketing effort called ‘Share the Love’ started to gain momentum. The Net Promoter Score, as you’ll recall is a super-simple measure of customer satisfaction.

12 New Year’s resolutions for nonprofit communicators

ImpactMax

Create a baseline to measure those outcomes against by Jan. Flickr/alykat. Spend no less than three hours a week listening online to what’s going on in your field and what’s being said about your organization. This is how you stay in front of the curve. (Be Be sure to include couple of good tech news blogs in your listening… NTEN , ReadWriteWeb , TheNextWeb.). Spend five hours in January scanning the web and social media sites of your organization’s main competitors and peers.

The 2016 Best Nonprofit Conferences Calendar

EveryAction

Jan 3 - 5. Jan 7 - 9. Jan 13 - 15. Jan 14. Jan 20 - 22. Jan 20. In the past year, thousands of nonprofit pros took advantage of our definitive Best Nonprofit Conferences Calendar, and we're so excited to share our brand new 2016 list! We've scoured the nonprofit-sphere for high-quality conferences and forums, informal trainings, and more that will be taking place all over the world, focusing on essential topics like: Nonprofit management. Fundraising.

Trade Show Cause Marketing

Cause Related Marketing

Three times a day on Thursday, Jan 20 and Friday, Jan 21, Columbia held a fashion show featuring Omni-Heat Electric and other offerings. I spent a few hours at the Outdoor Retailers annual winter trade show on Friday, January 21, 2011 going from booth to booth and looking for notable cause marketing efforts. Among them was a show-only effort from Columbia Sportswear, meant to promote a line of outerwear and boots called Omni-Heat Electric , along with other offerings from Columbia.

Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

Jan 26: How Your Nonprofit Should Communicate to a Divided America with Peter Panepento (Registration is $50 or free with an All-Access Pass ). Let’s just get right to the Mixed Links, shall we… For those of you who are Not Sure What to Post on Social Media? 10 Content Ideas That Work. And to keep on track with your social networks, here is Your Complete Social Media Checklist. John Haydon shares the Top 5 Nonprofit Conferences for 2017.

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Join a Marketing Kickoff Meeting—4:30 PM ET Today or Whenever in Video (It’s Free)

Getting Attention

Join here via video today between 4:30-6PM ET, and/or tomorrow (Jan. This is such a wild approach and opportunity that I had to share it with you pronto, and invite you to join me today at 4:30PM ET (and/or tomorrow at 12PM ET) to see what it’s all about. The folks at Creating the Future (CTF) believe that the way that nonprofits and consultants supporting orgs operate (in general) is ineffective.

Jan 133

Just Do It! Early Bird Registration for 2 Top Nonprofit Conferences Ends 12/15

Getting Attention

True Spin Conference: Jan. Act now to attend two of the finest conferences for nonprofit communicators at a reduced early bird rate. Discounted registration for both meetings ends Tuesday, December 15. 21 and 22, Denver, CO Join some of America’s best progressive communications practitioners for two exhilarating days of panels, workshops, networking and fun at True Spin 2010.

The Book that Changed My Life – Download to find yours

Getting Attention

” – Jan L. Free E-Guide. When I recently asked nonprofit experts in a range of fields and functions—from public health to fundraising to advocacy—to share the one book that has most influenced their professional lives, I had no idea what I’d learn. Here’s what they told me: Get your free copy now.

Jan 156

In This Post I Get Defensive About Cause Marketing

Cause Related Marketing

While Bill Gates remains Chairman of Microsoft, he hasn’t been its CEO since Jan 2000 and he left day-to-day management of the company in June 2008 to devote more time at the Bill and Melinda Gates Foundation, which is the entity Hemingway refers to that is actually taking the fight to polio.

44 Social Media Books for 2009-2010 Plus One

Diva Marketing Blog

How to REALLY use LinkedIn by Jan Vermeiren - Mar 4, 2009 27. The Facebook Effect by David Kirkpatrick - Jan 7, 2010 28. The Internet: An Introduction to New Media by Lelia Green - Jan 1, 2010 29. You Need More Than a Website: Promote Your Professional Services Firm Using Social Media by Jan Davis - Dec 16, 2009 30. Ta da. for your reading pleasure here's a list of titles of social media books scheduled to be release 2009 – 2010.

Aug 76

Great Gift Ideas for Nonprofit Staff, Volunteers and You!

Getting Attention

” – Jan L. Free E-Guide. This is a first. 129 of the most respected nonprofit leaders worldwide have contributed the one book that has most influenced their professional lives to The Book That Changed My Life. Most importantly, this minute it’s a great (last-minute) gift guide for you. Scan it today and grab these gifts that will satisfy now and move your friends, colleagues and family (and organization) forward in 2012: The Book that Changed My Life.

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Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

Jan 26: Nonprofit Writing Stinks! Happy Friday! Join me for some Mixed Links. Let’s start with some free webinars. Nancy Schwartz is hosting The 4 Keys to Pitch-Perfect Messaging on February 7 at 1:00 p.m. EST. During this webinar, you’ll learn how to create relationships with your supporters through strong messages. Atlas of Giving released a report indicating that total giving to U.S. nonprofits in 2011 rose 7.5% over 2010.

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The Art of Cause Marketing

Cause Related Marketing

When you buy the cover art from Jan. Zephirin’s home was in Mariani, very near the epicenter of the devastating Jan 12, 2010 earthquake. Today I profile two cause marketing efforts that use art as a vehicle to fundraise on behalf of two different nonprofits. The first, from the Alden Keene Cause Marketing Database, is sponsored by The New Yorker magazine.

#Communications: Can We Trust AT&T – T-Mobile Merger Promises?

Non Profit Marketing 360

Just to make it personal: if Jan Brewer of Arizona (anyone found a decapitated head in the Arizona deserts yet?) Or is the merger only promising to be a trust? AT&T has been working through the logistics, regulatory maze, and public-relations (snow?)job job for a year or so in its efforts to purchase T-Mobile for $39 million dollars. The merger would make AT&T and Verizon the only major carriers of mobile/4G/ LTE networking services in the country.

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The Alden Keene Cause Marketing Stock Index Dramatically Outperforms Other Indices

Cause Related Marketing

From January 1, 1997 to Jan 1, 2013 the Keene’s total growth rate was 342.21%. There are stock indexes galore; the Dow, S&P 500, the NASDAQ Composite, the Wilshire 5000, the FTSE, and hundreds more. But how would an index of the stocks of companies that do a meaningful amount of cause marketing perform compared to those well-known indexes? Pretty well, as it turns out. I first floated the idea of a stock index that would track companies that do cause marketing back in 2009.

Wonderful Response from the American Heart Association

Kivi's Nonprofit Communications Blog

Stroke Month (May) and calendar Year-End (Nov – Jan, 5 part series including video, segmented and personalized). A couple of weeks ago, I shared with you what kind of communications I received from twenty different national nonprofits after giving year-end gifts in the last days of 2011. The results were very mixed , with about a 1/3 of the organizations doing what I would consider good online donor retention, 1/3 doing it inconsistently, and 1/3 doing basically nothing.

Top Three Takeaways from the Nonprofit Overhead Challenge

The Nonprofit Consultant

Among the sessions I attended was The Nonprofit Overhead Challenge: Action Lab for Change , moderated by Jeanne Bell, CEO of CompassPoint, and paneled by Jan Masaoka, CEO of CalNonprofits, Hydeh Ghaffari, Partner, DZH Phillips, and Ann Goggins Gregory, COO of Habitat for Humanity Greater San Francisco. 3 - Jan Masaoka: This is important because there have been repeated attempts to pass laws saying too much overhead means a loss of nonprofit status.

Jan 46

Google.org on How-To Choose the Right Cause

SocialButterfly

You can view this video in full, as well as other videos from Brilliant (including the one where he shares the five areas Google.org decided to focus on in Jan. The other month, I wrote about choices. I wondered if we needed to commit to a certain cause if we truly want to make a difference. The answers were inspiring–motivating. It seems I’m not the only one who has asked this same question.

Jan 100

Sample Fundraising Kick emails

Fundraising Coach

Date: Fri, Jan 7, 2011 at 4:11 PM. Date: Sun, Jan 30, 2011 at 10:40 PM. People are benefiting from the new Fundraising Kick weekly emails. [If If you're not familiar with what I'm talking about, Fundraising Kick's are brief, simple weekly emails that quickly give you the added kick to do what you already know you need to do: ask for money.].

Seven Simple Steps Cause Marketers Should Take Before the End of the Year

Cause Related Marketing

Mine will appear in this space on Jan 3. The end of the year is fast approaching and with it your final opportunity to improve yourself as a cause marketer. Here are seven simple-steps you could do in the next 30 minutes to improve your cause marketing career before year end. Make an Appointment for Early 2012 with Your Opposite Number at the Charity or Sponsor. Finish reading this list then call your partner at the cause or sponsor you work with and plan a casual meeting.

Dear WhatsApp

Public Sector Marketing 2.0

employees Brian Acton and Jan Koum (now the company’s chief executive). Just over a year ago, I wrote about the prolific rise of cross-platform mobile messaging apps along with the corresponding exodus of users in terms of “small circle conversation” on major social platforms. At that time , few people at my workshops or among clients ever heard of WhatsApp. Even up until very recently, I would still get blank stares when asking people if they knew anything about it.

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Decide How You Are Different, Be It, and Forget the Rest

Kivi's Nonprofit Communications Blog

Jan 26: Nonprofit Writing Stinks! Nancy Schwartz asked, “ What are your dreams for nonprofits ?” ” My dream for your nonprofit is that you decide what you are really all about — what makes you different — and that you be that organization, and forget the rest. Consider this excerpt from Peter Bregman’s book, 18 Minutes: Find Your Focus, Master Distraction, and Get the Right Things Done, which I blogged about earlier this week.

What's in Your Pocket?

Marketing for Nonprofits

Did you know: that over 3 billion people in the world (nearly 1/2 of us) have cellular connectivity this means that almost 50% of us are "mobile" Check out this VERY INTERESTING TEDTalk by Jan Chipchase, Principal Researcher for Nokia. Photo by Nemos' great uncle.

Jan 32

First step in strategic communications planning: Communications audits

ImpactMax

annual report—March; enewsletters—Jan, April, August, Nov.). flickr/joebeone. If I had one piece of advice to give any foundation or nonprofit communicator in this new financial paradigm of thrift, it would be to develop a strategic communications plan. It may be your biggest conservation tool. If you already have a plan, the second half of the year is a good time to revisit it for fine-tuning or mid-course corrections.

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7 Steps To Improve Your Cause Marketing Career in the Next 30 minutes

Cause Related Marketing

Mine newest one will appear in this space on or near Jan 1, 2013. With just a few more than 90 days before the end of the year, here are seven easy steps you could take in the next 30 minutes to improve your cause marketing career before year end. Make an Appointment before Thanksgiving with Your Opposite Number at Your Partner Charity or Sponsor. Finish reading this list then call your partner at the cause or sponsor you work with and plan a casual meeting.

Five Words: Maria Sharapova and Cause Marketing

Cause Related Marketing

The above ad, from the Alden Keene Cause Marketing Database, dropped in Lucky magazine in Jan 2010. “Now I don’t know what you do for your five-percent, but this man my husband has a whole plan, an image. we majored in marketing, Jerry, and when you put him in a Waterbed Warehouse commercial, excuse me, you are making him common. He is pure gold and you’re giving him “Waterbed Warehouse” when he deserves the big four -- shoe, car, clothing-line, soft-drink.

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