Cause Marketing from Kathy Ireland
Cause Related Marketing
DECEMBER 14, 2011
Kathy Ireland is raising money for Jewelers For Children through the sales of her eponymous jewelry line at Fred Meyer Jewelers, and I want to help this ageless paramour from my youth. But by itself Jewelers for Children doesn’t say enough to really help Kathy Ireland move her jewelry. But it doesn’t give you or I much reason to prefer Kathy Ireland’s line over that of another jeweler with similar offerings.