Global internet statistics for 2018

Public Sector Marketing 2.0

It’s that time of year again when digital stats aggregators update their numbers and various annual summary reports come out based on research conducted in the previous calendar year. billion internet users, which is 52% of the world’s population.

The internet of things

Public Sector Marketing 2.0

To some of you, the phrase “internet of things” may be outdated (it was first used by Kevin Ashton in 1999) , to others it may be brand new. Your car detects (via GPS and a connection to the internet) that you are driving by an appliance store.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Nationality of the Internet

Public Sector Marketing 2.0

This is a visual representation of the “nationality&# of traffic on the internet, created by California’s Co-operative Association for Internet Data Analysis. Asia: 825 million internet users (42% of world total). Europe: 475 million internet users (24.2%

Why internet users and social media users are now essentially the same thing

Public Sector Marketing 2.0

According to Internet World Stats , there are now 2.3 Billion Internet users on our planet. All internet users are now in one way or another influenced by social content (often without even knowing it). That’s approximately 33% of the world’s population.

Social Media Stats

The Agitator

To end your week, here’s a snappy video presentation of internet, web, social media stats. Add that to the latest online video usage numbers from Comscore … the average US internet user viewed 18.5 hours of online video in July. And, as usual, we ask … were any of those videos yours? Don't Miss these Posts communications fun media usage new media online fundraising online video research social networking

Stats 63

[Guest Post] 9 Shocking Stats that Should Convince Your Church to Start Using Mobile Giving Today

Fundraising Coach

9 Shocking Stats that Should Convince Your Church to Start Using Mobile Giving Today. Here are a few staggering stats to illustrate why I think we should come into the modern age of online and mobile giving in the Church. Ericsson estimates that by 2020, 90 percent of the world’s population over 6 years old will have a mobile phone with broadband internet access. Ask Guest Posts Internet & Social Media church titheToday I am pleased to introduce you to

10 Mobile Stats for Nonprofit Marketers

Nonprofit Marketing Blog

It’s no secret that mobile is quickly becoming the platform of choice for many, but these stats really drive the point home. 20% of Internet traffic is expected to come from mobile by the end of 2013. Nonprofit marketers should heed these trends and factor mobile into their communication and fundraising strategies to effectively attract and connect with donors in the coming years. 56% of all American adults are now smartphone adopters. Source: Pew Tweet this.

Stats 75

Key takeaways from the Internet Trends Report

Nonprofit Marketing Blog

Meeker, partner at venture capital firm Kleiner Perkins Caufield Byers, presented the 2014 Internet Trends report during this week’s Code Conference. This annual report is full of useful nuggets, including key stats and opportunities for innovation.

Voter Use Of Internet During 2010 Campaign

The Agitator

Pew Internet Research has released new survey data on Internet usage by American onliners during the 2010 election campaigns. The study includes plenty of demographic and political affiliation breakdowns of the stats. Don't Miss these Posts Hot Research advocacy communications issue fundraising online activism online advocacy online fundraising online video pew internet project politics social networking

Impressive Search Engine and Social Media Stats

Search Marketing for Nonprofits

I’m always looking up new stats about search engine and social media use and behavior for various online marketing presentations, and I decided it would be more useful to share them with the world (and have a convenient spot for me to reference them in the future). So here you go: More than 81% of all Internet users find their destination via a search engine. Do you have other stats that could be added to this list?

Mobile Impact: 7 juicy stats + a free webinar

Nonprofit Marketing Blog

To tide you over, here are 7 juicy stats to help you think about how mobile might affect your nonprofit fundraising and marketing efforts this year: 58% of all American adults are now smartphone adopters. 34% of cell Internet users go online mostly using their phones. Next week, I will join PayPal’s Tanya Urschel to present a free webinar, Mobile Impact 301: How to Raise More Money via Mobile.

Stats 46

Kick-off the New Year with a healthy dose of global digital stats

Giving in a Digital World

From Regional Comparison data across internet, mobile, and social media usage, to detailed snapshots on 24 countries, it makes very interesting reading for anyone wanting to keep-up with how the digital world is evolving outside their local market.

Latest Stats On Social Nets

The Agitator

" Says Forrester: "Empowered women — or those ages 25-54 who feel that the Internet helps them manage their family life — are highly influential as household decision-makers as well as among their peers. There’s lots of fresh data floating around on usage of social nets.

Stats 40

Juicy stats, benchmarks and lessons on online giving

Nonprofit Marketing Blog

Target Analytics today released the 2008 donorCentrics Internet Giving Benchmarking Analysis, which they admit may just qualify as the longest title in the history of online statistical reporting. In plain English, this is a useful annual study that give you a sense of how 24 big national nonprofits are doing with their online fundraising. You can compare and contrast your results. Loads of fun for the fundraising geeks among us—Benchmark! Experience insecurity!

Stats 40

Reality Check: Social Media and Mobile

Kivi's Nonprofit Communications Blog

Yesterday, I offered some stats about who is using the Internet as a reality check on why you need an online marketing strategy. According to “Cell Internet Use 2012” by Pew Internet and American Life Project, June 2012, 88% of U.S. I hope you find these stats useful.

Mobile 244

Discovery into the Online Health Experience of American Indian and Alaskan Natives


million in population, is grouped under “other” in most research studies, including those conducted by the Pew Internet and American Life Project. The study aimed to answer the following research questions: How do AIAN access the Internet? image courtesy of nattu.

#SOCIALMEDIA: Online Communication Is A Team Sport

Non Profit Marketing 360

The Internet NEVER SLEEPS, so also this team.”). You should also revisit the questions after 6-8 months once you have some stats and more experience and the team games shift for the winter. Prep your staff for social media success.

Sports 164

#Interview: Mike Kujawski, VP at the Centre of Excellence for Public Sector Marketing, Blogger & Speaker on Social Media

Non Profit Marketing 360

The stats are, 92% of people online start with a search engine. If you look at mobile stats, by the end of 2012, over 50% of world Internet access on a daily basis is going to occur via mobile device.

10 Things Your Online Donors Want

Get Fully Funded

Some stats show that 98% of visitors to an organization’s donate page do not complete their gift. Website/InternetToday’s post comes to us from my friend Gail Perry. I found it helpful and thought you would, too. Holiday giving is expected to be over $48 billion this year, and at least $6 billion will be online, based on a new study by Convio. 43% of donors will give via direct mail and 21% from online appeals.

Online 147

3 things to NOT do in your next Kickstarter crowdfunding campaign

Fundraising Coach

But according to their own stats, the majority of Kickstarter projects fail. Ask Internet & Social Media crowdfunding online fundraising Crowdfunding has opened up funding for some wonderful projects. And a full 10% never raise any money.

10 Things I Learned at BlogWorld Expo Day 1

Fundraising Coach

Traffic isn’t the only stat. If time on site is your goal, you may find that from sites a little lower on the “traffic” stat. Internet & Social Media social mediaThis is my first BlogWorldExpo and I ended up speaking twice. I knew about one of the sessions.

Stats 73

Reality Check: Why You Need an Online Marketing Strategy

Kivi's Nonprofit Communications Blog

I continue to hear some nonprofits say that they don’t really need to invest in an online strategy because “our supporters are older and don’t use the Internet.” But as of 2012, more than half of people over 65 are also using the Internet.

Add Google+ to your New Year Resolutions

Fundraising Coach

It reported Paul Allen’s stats that Google+ growth is exceeding expectations. Internet & Social Media google plusDid you watch CNN this morning? According to him, Google is now over 62 million users and adding about 625,000 new users every day. His prediction?

Audience Research: Where to Find Polls and Survey Data

Kivi's Nonprofit Communications Blog

Pew Internet and American Life Project - great studies on how Americans use the Internet and technology. ResearchAmerica and the National Center for Health Statistics for heath-related polling and stats. You’ve accepted that “the general public” is not a target audience. Congratulations! Now’s the fun part: learning more about the groups of people who really are most important to your success.

Survey 184

QR Codes – Why you need to know what they are

Public Sector Marketing 2.0

Let’s look at some recent stats (admittedly U.S. 35% of American adults are using their mobile devices for Internet access. 40% of current iPhone/Android users access the Internet more on their mobile devices than on their desktops.

Day in the Life of a Nonprofit Communicator – Betsy Lewis

Kivi's Nonprofit Communications Blog

I start by looking at the Facebook stats – to see when the best posting times are for the day. If there is a fundraising event coming up, and it has a internet/social component, I spend a lot of time strategically planning for this and creating and finding content. Betsy Lewis.

Crossing the Double Divide, Two Million Dollar Questions


Specifically, those without internet access (a large portion of whom may be without adequate health care access) are prevented from gaining health information available on the Internet&# (38). And, when you add these stats from the 2010 U.S.

A List of Digital, Tech, and Media Trend Reports for 2017

Public Sector Marketing 2.0

From the Internet of Things and DDoS attacks to Vinyl and Mobile Machine Learning. KPCB – Internet Trends 2016 Code Conference. Internet World Stats Website.

Trends 144

A long overdue call to action on cyber-bullying

Public Sector Marketing 2.0

I would have a 50/50 split of positive and negative implications for each item (remember, moderation is key): An overview of the modern internet as it relates to students including latest stats, global usage, key trends etc…. I watched Amanda Todd’s tragic video message today.

Asante Sana Tanzania!

Public Sector Marketing 2.0

Internet penetration: 1.3%. One stat that blew me away is that nearly 50% of the population in under the age of 16. The implications of this are tremendous as the the internet and mobile are about to explode (1000% + growth rates at the moment).

Treasure Chest From Pew Research

The Agitator

It covers about 80 activities, and for each, references when the stat was last updated. Tags: Hot Research communications demographic trends media usage new media nonprofit management online activism online advocacy online fundraising online publishing online video pew internet project

3 Partnership Myths Roasted ; Girl Scouts Partner with Bomb Maker ; Farm Storage Company Puts Your Marketing to Shame

Selfish Giving

Their new report High Expectations: Corporate Partnership Decision-Makers Research Results is full of myth-busting stats on what companies are REALLY looking for in a nonprofit partnership. Meet the 11% of Americans who don’t use the internet.

Social Networking Sucking in Adults Big Time: May be Right Channel for Your Nonprofit

Getting Attention

Once again, the folks at the Pew Internet & American Life Project have opened our eyes to groundbreaking research: The share of adult internet users who have a profile on an online social network site has more than quadrupled in the past four years -- from 8% in 2005 to 35% now. Those stats are bound to grow in these age groups and those in between.

Social Media Document Garage Sale – Part II

Public Sector Marketing 2.0

About a year ago, well before the era of re-tweeting, I wrote a post entitled “ Social Media Document Garage Sale &# which received quite a bit of attention according to my blog stats at the time.

Sales 192

Improve Your Marketing Effectiveness Via the Mobile Web

Kivi's Nonprofit Communications Blog

Compelling stats can be seen in a post I published last week. Do you serve a community who might not even have access to a desktop computer, but is now only accessing the internet via their Smartphone? Tonia Zampieri.

Mobile 227

Why you must stop ignoring social

Nonprofit Marketing Blog

This week, Pew Research Center’s Internet & American Life Project released their latest findings on social media adoption. Even if you’re a socially savvy fundraiser, you’ll find these stats interesting. While it’s true that younger adults are the most likely social media users, it’s important to know that social media adoption for older Internet users has skyrocketed in the last few years.

Working in Canada goes Mobile

Public Sector Marketing 2.0

Here’s a stat for you: Over 50% of internet access in 2012 will occur via a mobile device yet under 1% of all websites are mobile friendly. I’ve written about Hidden Canadian Government Gems before. Essentially these are government services that I have discovered through my consulting work, which are not always well known, yet extremely valuable. One in particular is a client of ours (part of HRSDC ).

Canada 136

My new Sunday Morning Routine


Now there are those who will make the argument that apps aren't the be all and end all of mobile and online these days--they provide stats about how many people actually own a smartphone--one capble of hosting applications, and how folks that own such a phone are a very specific section of the population. This is of course what folks said about email and the internet back in the early 90's.

Sudan 100

OMG It’s 2010: Where Are You, Where Are Your Donors, and How Can You Achieve Marketing Glory in a Web 2.0 World?

Fundraising 123

The Internet is where donors turn first during a crisis. Looking for useful stats to share with a skeptical boss to make the case for online fundraising? PART 1 of 4: "The 8 Online Fundraising Changes You Must Make in 2010" (You can download the full, free online fundraising eBook on which this series is based!) Online Fundraising Change #1: Get Online if You're Not Already There It's 2010: Do you know where your online donations are?

Hispanics Using Social Media

The Agitator

At Engage: Hispanics , Lee Vann of interactive agency Captura Group offers the latest stats on use of social media by Hispanics. 36% of Hispanics view the Internet as tool for building a better life vs. 30% of general market. 68% of Hispanics are wireless Internet users vs. 54% of Whites. Some key factoids: 84% of Hispanics have a broadband connection vs. 79% of Whites. 81% of Hispanics text vs. 62% of Whites., 15 million monthly Hispanic visitors., 8.8

Nielsen On Social Net Usage

The Agitator

Like Pew, Nielsen notes some especially strong growth amongst older demographics, in this case pointing out that internet users over age 55 are driving the growth of social networking through mobile devices. While the research didn’t ask specifically about charitable giving, the report does note that 70% of active online adult social networkers shop online, 12 percent more likely than the average adult Internet user.

Stats 58

Five Things We’re Forgetting When We Take Our Fundraising Online

Fundraising 123

Remember the days before the Internet? But for all its differences and idiosyncrasies, development, marketing, executive and volunteer staff should feel encouraged about the Internet: the same basic principles of fundraising apply. Tell a story instead of or in addition to those elevator-pitch stats. One beautiful thing about the Internet is the presence of champions to do the fundraising for you. No websites. No email marketing. No Facebook.

Video In Email

The Agitator

Experian estimates that in 2014 video could account for more than 50% of all Internet traffic (think of that as your competition). In that context, consider these stats from Experian: Having the word ‘video’ in the subject line can drive open rates 7% to 13% higher. I’ve been slowing working my way through Experian Marketing’s 2012 Digital Marketer: Benchmark and Trend Report , an excellent resource ( must register to download ).

Email 60