Five Things That You Can Learn from “The Long Tail” for Marketing Your Nonprofit

Wild Woman Fundraising

Long Tail Parakeet. What is the Long Tail? It’s a book by Chris Anderson , who talks about the internet’s ability to keep a product going long after it should have stopped selling.

What can Chris Anderson’s The Long Tail teach us?

Wild Woman Fundraising

What is the Long Tail? Chris Anderson’s book about the internet’s ability to keep a product going long after it should have stopped selling. Are you new here? Welcome! Sign up for my newsletter and get fresh nonprofit fundraising, management and career ideas monthly! First Name: Last Name: Email: Subscribe to the comments for this post? Share this on Digg this! Post this on Diigo. Post on Google Buzz. Add this to Mister Wong.

Where were you 10 years ago on the internet?

Wild Woman Fundraising

Where were YOU on the internet 10 years ago? This was before the newspapers and magazines started getting really scared as the internet slowly took over their revenue streams. The internet was a much smaller place back then. What were YOU doing on the internet 10 years ago?

Malcolm Gladwell misses the point

Public Sector Marketing 2.0

The last great debate he sparked occurred when he called out Chris Anderson (author of the Long Tail), essentially dismissing Anderson’s “free&# economy theory and views on the future role of journalism. The ensuing discussion and ripple effect this created throughout the social Internet is what I found most interesting. I’m hoping a similar “long-tail&# discussion will evolve out of his latest piece.

What’s Wrong With Reaching Out to Bloggers?

Wild Woman Fundraising

Chris Hedges writes on Truthdig , “The Internet has become one more tool hijacked by corporate interests to accelerate our cultural, political and economic decline. He notes that the habits imposed by the Internet have reconfigured how we relate to each other.

Online Marketing Terms in Plain English

Kivi's Nonprofit Communications Blog

The text on a website or in an email that when clicked on, takes you to another place on that page or on the Internet. A company that manages the registration of Internet domain names. The specific terms (single words and phrases) used by someone searching for something on the Internet.

Bishop orders: “Thou shall not tweet”

Public Sector Marketing 2.0

I suggest a few good books as a starting point (in case the Internet is evil): Wikinomics - Don Tapscott. The Long Tail - Chris Anderson. From time to time my father sends me quick scans of interesting newspaper columns and/or stories in case I miss them myself.

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31 Social Media Networking Communities For Women

Diva Marketing Blog

The long tail concept comes to life in the hundreds of thousands of niche communities that are exploding on to the social media scene. Alpha Women - The "coffee shop" of the internet is a blogging community launched by Freda Mooncotch. Social networks.

How to Market like Barack

Marketing for Nonprofits

By using the Internet to exponentially expand the reach of the campaign they are saying in effect, this is about more than the top 1 % of donors, i.e. the political elite, this campaign is about all of us on end of THE LONG TAIL. "I'M ASKING YOU TO BELIEVE." Not just in my ability to bring about real change.I'm m asking you to believe in yours." Barack Obama Politics aside, I'm REALLY impressed by the marketing savvy of the Obama campaign. First of all, what a great message!

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