Malcolm Gladwell misses the point

Public Sector Marketing 2.0

The last great debate he sparked occurred when he called out Chris Anderson (author of the Long Tail), essentially dismissing Anderson’s “free&# economy theory and views on the future role of journalism. The ensuing discussion and ripple effect this created throughout the social Internet is what I found most interesting. I’m hoping a similar “long-tail&# discussion will evolve out of his latest piece.

Online Marketing Terms in Plain English

Kivi's Nonprofit Communications Blog

The text on a website or in an email that when clicked on, takes you to another place on that page or on the Internet. A company that manages the registration of Internet domain names. The specific terms (single words and phrases) used by someone searching for something on the Internet.

Failing Faster in Cause Marketing

Cause Related Marketing

If not for the Alden Keene Cause Marketing Database and the long tail of the Internet, My Hometown Helper would be just a distant memory for the Hamburger Helper brand manager and the recipients of the grants. And they need to fail in Internet time.

Bishop orders: “Thou shall not tweet”

Public Sector Marketing 2.0

I suggest a few good books as a starting point (in case the Internet is evil): Wikinomics - Don Tapscott. The Long Tail - Chris Anderson. From time to time my father sends me quick scans of interesting newspaper columns and/or stories in case I miss them myself.

31 Social Media Networking Communities For Women

Diva Marketing Blog

The long tail concept comes to life in the hundreds of thousands of niche communities that are exploding on to the social media scene. Alpha Women - The "coffee shop" of the internet is a blogging community launched by Freda Mooncotch. Social networks.

How to Market like Barack

Marketing for Nonprofits

By using the Internet to exponentially expand the reach of the campaign they are saying in effect, this is about more than the top 1 % of donors, i.e. the political elite, this campaign is about all of us on end of THE LONG TAIL. "I'M ASKING YOU TO BELIEVE." Not just in my ability to bring about real change.I'm m asking you to believe in yours." Barack Obama Politics aside, I'm REALLY impressed by the marketing savvy of the Obama campaign. First of all, what a great message!

Obama 32