Public Sector Marketing 2.0

FEBRUARY 20, 2018

billion internet users, which is 52% of the world’s population. Average daily internet usage has surpassed 6 h ours. The average internet user spends around 6 hours each day using the internet. Asia holds half of the world’s internet users, however, Africa has the fastest growth rate. While Asia continues to grow its dominant share of overall internet users, Africa’s users are growing at the fastest rate. Voice-controlled internet is growing rapidly.

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Public Sector Marketing 2.0

FEBRUARY 8, 2013

To some of you, the phrase “internet of things” may be outdated (it was first used by Kevin Ashton in 1999) , to others it may be brand new. “The Internet of Things (IoT) is a computing concept that describes a future where everyday physical objects will be connected to the Internet and will be able to identify themselves to other devices. Your car detects (via GPS and a connection to the internet) that you are driving by an appliance store.

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Public Sector Marketing 2.0

SEPTEMBER 21, 2010

This is a visual representation of the “nationality&# of traffic on the internet, created by California’s Co-operative Association for Internet Data Analysis. Now let’s compare this with the latest internet usage statistics from the Internet World Stats data centre (in descending order): Users. Asia: 825 million internet users (42% of world total). Europe: 475 million internet users (24.2% Africa: 111 million internet users (5.6%

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Internet Asia North America Sweden 155

iMarketSmart

AUGUST 27, 2012

I think it’s safe to say that the argument is over— seniors and all other planned giving prospects are on the Internet. As of April 2012, 53% of American adults age 65 and older use the internet or email. Still less likely than all other age groups to use the internet, the latest data represent the first time that half of seniors are going online. Once online, most seniors make internet use a regular part of their lives.

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Non Profit Marketing 360

FEBRUARY 21, 2013

The latest surveys carried out by the Pew Internet and American Life Project are tracking both the most popular online social-networking platforms and the kinds of people who are using them. We enjoy sharing such findings with our readers because the information the folks at the Pew Internet group can help nonprofits refine their online efforts for the many constituencies that these nonprofits want to reach. Overview of Pew Internet poll on social networking use.

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Non Profit Marketing 360

SEPTEMBER 27, 2011

Click to enlarge (from the Pew Internet Project). The contours of the findings of the Pew Internet and American Life Project report on ‘Generations and their Gadgets’ you probably already know: Younger Americans use more mobile devices than older Americans. Older Americans generally access the internet from a desktop computer, whereas those under 35 tend to do so with a laptop/netbook.

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Internet Generation Communications Spring 109

Public Sector Marketing 2.0

MAY 1, 2012

According to Internet World Stats , there are now 2.3 Billion Internet users on our planet. What is significant about these findings however is that they indicate we need to stop thinking of social media users as a separate category of internet users (unless we are sub-segmenting of course). All internet users are now in one way or another influenced by social content (often without even knowing it). That’s approximately 33% of the world’s population.

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Internet Social Media Stats Segmentation 141

Cause Related Marketing

OCTOBER 8, 2012

However, rare is the etail cause marketing promotion that really makes good use of the Internet’s many powers. My friends, it’s time that we start really using the power of the Internet when activating etail cause marketing. Census figures put ecommerce at 5.1 percent of total retail sales in the second quarter of 2012, up from 4.6 percent in the second quarter of 2011.

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Internet Cause Marketing Sales And Marketing Ecommerce 121

Getting Attention

JANUARY 18, 2012

On Jan 24th, Congress will vote to pass internet censorship in the Senate, even though the vast majority of Americans are opposed. We need to kill the bill – PIPA in the Senate and SOPA in the House – to protect our rights to free speech, privacy, and prosperity. I urge you to act now to fight these bills–my voice, and many others, are in peril: Contact your representative and senators to tell them to oppose PIPA & SOPA. Sign this petition.

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Cause Related Marketing

APRIL 9, 2009

It was my initial intent to shower praise on the cool The Bread Art Project, sponsored by The Grain Foods Foundation, a trade group, and benefiting the domestic anti-hunger charity Feeding America, (aka America's Second Harvest) But I can’t.The Grain Foods Foundation will donate $50,000 and as much as another $50,000 based on the number of Bread Art submissions. When I visited the counter said.

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Internet Cause Marketing Trade Intent 100

The Agitator

SEPTEMBER 13, 2009

First up is a new report from the Pew internet Project, called The Internet & Civic Engagement. I can only barely scratch the surface by giving you their topline observations here: Whether they take place on the internet or off, traditional political activities remain the domain of those with high levels of income and education. In addition, they are even more active than those who do not use the internet at all.

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Internet Domain Charitable Summer 50

Nonprofit Marketing Blog

MAY 30, 2014

Meeker, partner at venture capital firm Kleiner Perkins Caufield Byers, presented the 2014 Internet Trends report during this week’s Code Conference. Mobile traffic is currently 25% of all global Internet traffic, a sharp jump from the 14% seen this time last year. KPCB Internet trends 2014 from Kleiner Perkins Caufield & Byers Affectionately known as “Queen of the Net,” Mary Meeker is back with her zeitgeist of digital insight.

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The Agitator

MARCH 23, 2011

Pew Internet Research has released new survey data on Internet usage by American onliners during the 2010 election campaigns. Don't Miss these Posts Hot Research advocacy communications issue fundraising online activism online advocacy online fundraising online video pew internet project politics social networkingShould be of special interest to our advocacy group communicators and fundraisers. Here are some findings.

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Internet Forum Stats Campaign 59

Mission Minded

MARCH 19, 2014

We recently discussed the subject of how to effectively court the internet elite with some Bay Area nonprofit executives keen to zero in on this topic. Has your board ever made the helpful suggestion that you should be getting large gifts for your nonprofit from the millionaires of Silicon Valley? The centerpiece of the discussion […].

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Internet Effective Effectiveness How To 71

Cause Related Marketing

JUNE 26, 2008

Years ago when I was still writing the Children’s Miracle Network Telethon (CMN), I would get a call about every month or so from someone who was interested in producing a telethon and wanted to learn how CMN did it.Of course I did my level best to dissuade them because who needs the competition, right?But But beyond that everyone that called thought that producing a telethon was a matter of setting.

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Social Marketing and Social Change

DECEMBER 9, 2008

Broadband connectivity for internet access is spotty at best, and the promise of the internet for billions is still a few years away (2015?) Mirroring, or perhaps even eclipsing, a trend among poorer people in developed countries, some analysts see mobile access as the primary way in which people in emerging markets will connect with the internet. Indonesia, Egypt and Russia are the strongest growth markets for mobile internet browser maker Opera.

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Marketing for Nonprofits

JULY 28, 2008

I just joined Internet for Everyone , a coalition of individuals and organizations who believe that "High-speed Internet, or "broadband," is one of the most transformative communications technologies in human history. In just over a decade, broadband has completely changed commerce, public discourse, and how we interact with each other and the rest of the world. Broadband is no longer a luxury—it’s a public necessity."

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Marketing for Nonprofits

FEBRUARY 28, 2008

The Internet is the most powerful distribution vehicle in the history of mankind! Don't you LOVE hyperbole?) - The Internet has empowered all of us to find our voices, join and lead conversations, and become part of the collective discourse. View Upload your own I had the privilege of speaking yesterday (twice!) to a group of nonprofit leaders at the 7 th Annual Hampton Roads Institute for Nonprofit Leadership Conference on the topic of - you guessed it - ONLINE MARKETING!

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The Agitator

APRIL 16, 2009

Here from Pew Research is — for my money — the definitive report on the role of the internet in last year’s election. Some 74% of internet users–representing 55% of the entire adult population–went online in 2008 to get involved in the political process or to get news and information about the election. Fully 45% of internet users went online to watch a video related to the campaign.

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Social Marketing and Social Change

SEPTEMBER 2, 2009

When it comes to whether the internet is stimulating an increase in social action and making it more accessible to all, however, a new report by the Pew Internet and American Life Project on The Internet and Civic Engagement concludes: Contrary to the hopes of some advocates, the internet is not changing the socioeconomic character of civic engagement in America.

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Internet Correlation Political Obama 40

GenerationYGive

MARCH 16, 2009

Last June, a certain presidential candidate admitted to the New York Times that "I don't e-mail. I've never felt the particular need to e-mail." Fast forward one election lost and a party recovering from "social media whiplash" and guess we learn that Senator McCain is doing a " Twitterview " with ABC's George Stephanopoulos.

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Internet MySpace June New York 100

Social Media Bird Brain

APRIL 22, 2013

spying rights internet cispa freedom

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Giving in a Digital World

JULY 19, 2009

I attended an interesting meeting last week, along with folks from a few other charities and non-profit-related organisations, to hear about the plans in place to introduce new Internet Top Level Domains ( TLDs ) to add to those you’ll already know – like.com,org, etc – and in particular to discuss what benefit might come from introducing a new non-profit-only community TLD.

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Non-profit Domain Internet UK 40

Giving in a Digital World

JULY 19, 2009

I attended an interesting meeting last week, along with folks from a few other charities and nonprofit-related organisations, to hear about the plans in place to introduce new Internet Top Level Domains ( TLDs ) to add to those you’ll already know – like.com,org, etc – and in particular to discuss what benefit might come from introducing a new nonprofit-only community TLD.

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Domain Internet UK Proposal 40

Fundraising Breakthroughs

FEBRUARY 18, 2005

The CEO and the fundraising staff should have Internet-linked computers, and use them to communicate with clients, supporters, colleagues, potential donors, etc. Adam Corson-Finnerty And I think (this is Amy, and the year is now 2005), some honestly intriguing or useful Internet-specific draw that brings people to the site regularly. All professional and clerical staff should have Internet-linked computers and the ability to send and receive email.

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Internet Feb Museum Non-profit 40

Social Marketing and Social Change

NOVEMBER 20, 2008

SO if you want a quick review of what is going on with this research, the bottomline is: most of the popular ideas adults have (oh, and the media that promote them) about teen use of the internet are wrong. The Internet provides new kinds of public spaces for youth to interact and receive feedback from one another. Most youth are not taking full advantage of the learning opportunities of the Internet.

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Youth Internet San Jose Aggregator 40

Marketing for Nonprofits

JULY 27, 2008

According to State of Nonprofit Marketing , a new report by Lipman Hearne and the American Marketing Association, only 1 percent of nonprofit marketers rank "leveraging technology" or "leveraging the Internet" as one of their top marketing priorities. However, 24 percent say that "leveraging the Internet" will be a key challenge in the next 5 years. Why aren't more nonprofit marketers are using technology and the Internet TODAY to achieve organizational goals?

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Internet American Marketing Association Report Associations 32

Donor Power Blog

JANUARY 26, 2011

How many of you have sat in meetings discussing those elusive baby boomers? How many debates have you had about whether the 65+ crowd is ever going to get on the web and if so, how do we go after them? Will grandma ever use a credit card instead of writing checks? Should I bother sending the 57-year-old "still young" supporter a DM piece if they spend most of their free time reconnecting with old classmates and friends on Facebook?

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Internet Comparison Rate Cards 61

Marketing for Nonprofits

JULY 14, 2008

Don't miss the opportunity to learn tips and tricks for using the Internet to reach folks, especially on a tight budget. Are you thinking about starting a blog for your organization? Are you wondering about the value of trying to reach new donors on Facebook? Are you worried about how you're going to meet your fundraising goals this year? Then be sure to join this chat , sponsored by the Chronicle of Philanthropy tomorrow ( Tuesday, July 15 from 12 noon-1pm, ET).

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Internet July Philanthropy Budget 32

Giving in a Digital World

JANUARY 8, 2009

Earlier this week Robin Goad, Research Director at Internet research company Hitwise , released data that revealed a new high in terms of online social media usage in the UK over Christmas. Naturally enough, Christmas is typically the busiest time of year for social networks, but Christmas 2008 saw several new highs which reaffirm (were it needed) the scale of online social networking amongst UK internet users.

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Nonprofit Marketing Blog

MARCH 15, 2011

“The Information: How the Internet gets inside us&# is the title of a recent Adam Gopnik piece in the New Yorker , outlining three schools of thoughts on the rise of the Internet: 1. The “Better-Nevers&# - These folks wish the Internet never happened and that the world we’re leaving behind is better than the one upon us.

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Internet School Medium Opinions 43

The Agitator

NOVEMBER 27, 2017

We have very little time to stop Donald Trump and the Republicans in their attempt to restrict American freedom and destroy the Internet as we know it. At stake is nothing less than control of a crucial public resource – the Internet. This corporate takeover of the internet is camouflaged under the bland term known as “Net Neutrality.”. The Internet is a public resource that belongs to the people. The Internet was developed by the U.S.

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Internet Corporate Resources Government 43

Marketing for Nonprofits

APRIL 30, 2010

Want to learn more about how the Internet can fuel your public policy efforts? This year’s focus is “Can the Internet Fix Politics?” Interested in fine-tuning your social media skills for greater advocacy success? Fenton Communications , a well-respected public interest communications firm, is offering a 10 FREE fellowships to 2010 Personal Democracy Forum conference. The conference will be held June 3 - 4 in NYC.

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Marketing for Nonprofits

SEPTEMBER 11, 2008

I can't wait to read Rebooting America , a new anthology of essays about reinvigorating our democracy in the Internet Age. As you know, I am fond of "all things Internet" and have blogged a LOT about the fact that the Internet is giving more and more of us the POWER to join together and become agents of change. Editing was done in part by Allison Fine, one of my FAVORITE people. Allison is author of Momentum | Igniting Social Change in the Connected Age. She also pens A.

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Internet Aging America Social Network 32

Non Profit Marketing 360

FEBRUARY 3, 2012

On a similar theme, see for yourself what all the buzz is about regarding the “10 fresh realities of the Digital Age,” a slide presentation by Lee Rainie, Director of the Pew Internet Project. Advertising authenticity Branding Facebook Marketing Skills Nonprofit Slide Presentations Social Media Twitter Advertising Age Bob Garfield Digital media Pew Internet Pew Internet Project United StatesIt’s not easy to keep up with the new digital media, much less understand it.

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United States Buzz Ads Aging 116

Social Media Bird Brain

JANUARY 17, 2012

The internet has been a 'place' where we have all be free to share our ideas. SOPA PIPA Congress censorship internet fair useSome of them haven't been good and there's no doubting that there are some pretty freaky people doing things they shouldn't be doing. But making Google, Yahoo, or YouTube and other companies responsible for policing and then deciding FOR us what is fair use and what isn't, won't make the bad people go away.

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Non Profit Marketing 360

FEBRUARY 29, 2012

Perhaps the most famous statement of internet privacy from 'The New Yorker' (1993). Online privacy has been a notable concern for many citizens almost since the inception of the internet, and certainly we have often discussed the issue on our blog over the years. The IPO of Facebook seems to have reignited the question of internet privacy (Money, as they say, talks. And so Internet Explorer reads that code and uses it to decide if it’s good or bad.

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J Campbell Social Marketing

JULY 20, 2015

Pew Internet reported in January of this year that for the first time, more than half of all online adults 65 and older (56%) use Facebook. Did you know that almost half of all Internet users in the U.S. In a study published last week, Pew Internet found that 63% of Facebook users say they use their accounts “to find and read articles.” We all know how popular Facebook continues to be, among all age groups and income levels.

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Get Fully Funded

APRIL 30, 2009

So many nonprofits are looking to the internet as an inexpensive tool for raising money. Tags: Facebook Internet Resources Twitter Website/Internet nonprofit blog carnival Here’s the April edition of the Nonprofit Blog Carnival. This month’s theme was Raising Money Online. . While it can be a great technique, there are definitely things that work and things that don’t. Here are some nuggets of wisdom about raising money online.

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SocialButterfly

NOVEMBER 14, 2012

million in population, is grouped under “other” in most research studies, including those conducted by the Pew Internet and American Life Project. The study aimed to answer the following research questions: How do AIAN access the Internet? How important is the Internet as a health information resource for AIAN? Does gender influence AIAN health Internet usage? Does age influence AIAN health Internet usage? image courtesy of nattu.

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Get Fully Funded

MAY 8, 2009

Tags: Fundraising Planning Internet Resources Website/Internet

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Getting Attention

JULY 30, 2012

This surprising outtake ( “we knew it was going to happen, but now it’s here”) is one of the most crucial findings in the Older Adults and Internet Use report recently released by Pew Internet. The trend centers on younger seniors 65 to 75, with Internet use dropping off significantly after age 75. Here’s the key finding: Once they’re online, seniors return frequently with 70% using the internet on a daily basis. More than half of U.S.

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Social Media Bird Brain

JUNE 2, 2011

Internet Marketing FieldHaven pictures nonprofit googleFieldhaven's FB Wall Do you use photographs in your social communications? If you aren’t, you’re missing a good thing. In my last post, I said that your communications should almost always support your social media strategy and photos are a good and easy way to do that. Example: FieldHaven Feline Rescue Take a look at the photo I’m using to illustrate this post. This is taken from the FB wall.

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