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The internet of things

Public Sector Marketing 2.0

To some of you, the phrase “internet of things” may be outdated (it was first used by Kevin Ashton in 1999) , to others it may be brand new. Your car detects (via GPS and a connection to the internet) that you are driving by an appliance store.

Key takeaways from the Internet Trends Report

Nonprofit Marketing Blog

Meeker, partner at venture capital firm Kleiner Perkins Caufield Byers, presented the 2014 Internet Trends report during this week’s Code Conference. Mobile traffic is currently 25% of all global Internet traffic, a sharp jump from the 14% seen this time last year.

Are planned giving prospects on the Internet?

iMarketSmart

I think it’s safe to say that the argument is over— seniors and all other planned giving prospects are on the Internet. As of April 2012, 53% of American adults age 65 and older use the internet or email. Once online, most seniors make internet use a regular part of their lives.

Nationality of the Internet

Public Sector Marketing 2.0

This is a visual representation of the “nationality&# of traffic on the internet, created by California’s Co-operative Association for Internet Data Analysis. Asia: 825 million internet users (42% of world total). Europe: 475 million internet users (24.2%

Why internet users and social media users are now essentially the same thing

Public Sector Marketing 2.0

According to Internet World Stats , there are now 2.3 Billion Internet users on our planet. All internet users are now in one way or another influenced by social content (often without even knowing it). That’s approximately 33% of the world’s population.

5 Things I Bet You Didn’t Know About Facebook

J Campbell Social Marketing

Pew Internet reported in January of this year that for the first time, more than half of all online adults 65 and older (56%) use Facebook. Did you know that almost half of all Internet users in the U.S.

Even in email fundraising location matters

Fundraising Coach

Ask Internet & Social MediaEffective email fundraising can seem like a mystery. As a nonprofit, you take a lot of time to craft your email. You balance images with words. And you often build up to the ask. Unfortunately, donors aren't reading your emails like they read a book!

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Digital and Media Literacy

Public Sector Marketing 2.0

If the global events of the last few months have reinforced anything in my mind, it’s that digitally literate internet users tend have low levels of media literacy and media literate internet users tend to have low levels of digital literacy. Many internet users have not caught up with this change and thus share information as if it were verified and factual the second something is trending.

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Boomers are invading the internet--and the AARP made a video about it

Donor Power Blog

How many of you have sat in meetings discussing those elusive baby boomers? How many debates have you had about whether the 65+ crowd is ever going to get on the web and if so, how do we go after them? Will grandma ever use a credit card instead of writing checks?

I wish I could give you this for Christmas

Wild Woman Fundraising

” And that was when, right there, I decided that I wanted some limits on phones and internet around me. Many of us grew up with the internet. One is called The Shallows, What the Internet is doing to our brains. Let me tell you a story about my family.

Massive geographical and cultural differences in online sharing

Public Sector Marketing 2.0

I recently saw a fascinating presentation from KPCB entitled ”Internet Trends 2013 ” where I came across the above chart from Ipsos OTX. have access to the internet. Million internet users in Canada.

What’s Wrong With Reaching Out to Bloggers?

Wild Woman Fundraising

Chris Hedges writes on Truthdig , “The Internet has become one more tool hijacked by corporate interests to accelerate our cultural, political and economic decline. He notes that the habits imposed by the Internet have reconfigured how we relate to each other.

Where were you 10 years ago on the internet?

Wild Woman Fundraising

Where were YOU on the internet 10 years ago? This was before the newspapers and magazines started getting really scared as the internet slowly took over their revenue streams. The internet was a much smaller place back then. What were YOU doing on the internet 10 years ago?

Cause Marketing With Internet Games

Cause Related Marketing

Mobile Giving 101

Fundraising Coach

Ask Internet & Social Media mobile givingMobile giving is one of the hottest topics in town. That being said, many people have been throwing the term around without fully understanding its practices or implications. It’s more than just texting to give.

2 morning tasks to super charge your nonprofit social media strategies #bbcon

Fundraising Coach

Love (Stewardship) Internet & Social Media social media for nonprofits twitter twitter for nonprofits

Amazon is giving away my book for free today

Fundraising Coach

I’ve also taught courses on internet marketing for business and for fundraising at colleges and graduate schools. Love (Stewardship) Internet & Social Media nonprofit marketing social media

PSA: Check your nonprofit's donation page NOW

Fundraising Coach

Ask Internet & Social Media online giving donation pageDon't let this happen to you! Last night, my wife and I were doing some year-end giving. We went to a nonprofit we love and found this on their donation page: Where there should have been a giving form, there was just a line of code.

#SOCIALNETWORKS: Pew Research Keeps Us Up With Changing Faces of Internet

Non Profit Marketing 360

The latest surveys carried out by the Pew Internet and American Life Project are tracking both the most popular online social-networking platforms and the kinds of people who are using them. Overview of Pew Internet poll on social networking use.

Mazarine’s Toolbox of Ten Useful Internet Marketing Things

Wild Woman Fundraising

SEOBook.com. It's free, and very useful to scope out the competition, and what others can find out about you too.

Be Friend-ly with the 53% of Seniors Now Online

Getting Attention

This surprising outtake ( “we knew it was going to happen, but now it’s here”) is one of the most crucial findings in the Older Adults and Internet Use report recently released by Pew Internet. The trend centers on younger seniors 65 to 75, with Internet use dropping off significantly after age 75. Here’s the key finding: Once they’re online, seniors return frequently with 70% using the internet on a daily basis. More than half of U.S.

Facebook, Health and the Pursuit of Happiness

SocialButterfly

“For many people, there’s an automatic assumption that the internet is bad,” Hancock is quoted saying in an article published by CNN. Facebook has become just about as integrated into American culture as apple pie.

Facebook, Health and the Pursuit of Happiness

SocialButterfly

“For many people, there’s an automatic assumption that the internet is bad,” Hancock is quoted saying in an article published by CNN. Facebook has become just about as integrated into American culture as apple pie.

[Guest Post] Crowdfunding – Not the Hail Mary You Think

Fundraising Coach

It's about more than just making a page and hoping that the Internet will shower you with money; you've got to have a plan. Ask Internet & Social Media crowdfunding depositagift gofundme kickstarter online fundraising

Our Inadequate Use of the Internet in Etail Cause Marketing

Cause Related Marketing

However, rare is the etail cause marketing promotion that really makes good use of the Internet’s many powers. My friends, it’s time that we start really using the power of the Internet when activating etail cause marketing. Census figures put ecommerce at 5.1

Protest Against Censorship

Social Media Bird Brain

The internet has been a 'place' where we have all be free to share our ideas. SOPA PIPA Congress censorship internet fair useSome of them haven't been good and there's no doubting that there are some pretty freaky people doing things they shouldn't be doing. But making Google, Yahoo, or YouTube and other companies responsible for policing and then deciding FOR us what is fair use and what isn't, won't make the bad people go away.

Baby boomers most generous – Gen Y most likely to increase donations

Fundraising Coach

For example, go to the interactive infographic and look at the study’s findings on digital engagement, both overall internet usage and more specific social media usage. Despite what you may think, significant portions of all generations are using the internet, and even social media.

[Guest Post] Correctly setting up your nonprofit's Google+ Community

Fundraising Coach

Enabling anyone to create a topic-specific destination on the Internet for any interest you can think of. Love (Stewardship) Guest Posts Internet & Social Media google plus

49 things you might want to include in your planned giving website — SmartGiftmaker’s super-secret internal content checklist

iMarketSmart

Fundraising Inbound Internet Lead Generation lead generation marketing Planned Giving Planned giving Planned Giving Marketing website internet online marketing Planned giving websites

Discovery into the Online Health Experience of American Indian and Alaskan Natives

SocialButterfly

million in population, is grouped under “other” in most research studies, including those conducted by the Pew Internet and American Life Project. The study aimed to answer the following research questions: How do AIAN access the Internet? image courtesy of nattu.

Are you ready for donors using LinkedIn?

Fundraising Coach

Love (Stewardship) Internet & Social Media donor research linkedin social media In teaching nonprofit social media , I call LinkedIn the "little engine that could.". Started in late 2002, LinkedIn has seen many social media platforms rise and fall. Anyone remember Friendster or MySpace?)

Nonprofit Marketing Tips from 19 Experts

Fundraising Coach

Engage Internet & Social Media Stories nonprofit marketing nonprofit storytelling A while ago, I was invited to be a guest lecturer at Brandeis.

50 Shades of Green – Standing up to violence against women

Fundraising Coach

Ask Board Members Internet & Social Media 50ShadesofGreen domestic violence Invest #50ShadesofGreen to help end abuse. Let''s turn the multi-million corporate ad budget for 50 Shades of Grey on its head.

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9 experts weigh in on quite possibly the worst nonprofit mobile friendly advice ever

Fundraising Coach

Internet & Social Media Odd mobilegeddon social media social media for nonprofits Websites Just over a week ago, I saw this tweet from a self-proclaimed "social media expert": #Google is requesting all websites are mobile friendly by April.

[Guest Post] 3 Changes You Should Make To Your Nonprofit Blog Right Now

Fundraising Coach

Love (Stewardship) Fundraising Secrets Guest Posts Internet & Social Media blogging blogs Today I get to introduce you to Steven Shattuck, Vice President of Marketing at Bloomerang , the exciting new donor relationship management software that makes it easy to focus on donor retention.

21 Social Media Tips for Nonprofits from Top Experts

Fundraising Coach

Love (Stewardship) Internet & Social Media social media I love nonprofits. And I love social media. But nonprofits don’t always “get” social media.

#Tech: Pew Internet Project Breaks Down Use Of Communications Tech Across Generations

Non Profit Marketing 360

Click to enlarge (from the Pew Internet Project). The contours of the findings of the Pew Internet and American Life Project report on ‘Generations and their Gadgets’ you probably already know: Younger Americans use more mobile devices than older Americans. Older Americans generally access the internet from a desktop computer, whereas those under 35 tend to do so with a laptop/netbook.

Do you have an online rep to promote? Get on this 3-D Nonprofit Reputation Engine Webinar!

Wild Woman Fundraising

Managing your online reputation. What: 3-D Nonprofit Reputation Engine Webinar. When: Friday, July 15th. 1pm-2:30pm EST. Cost: $59.99. Sign up here. Has your nonprofit ever tried to be more relevant to your donors and failed? Or worse have you tried to get more attention and failed?

Internet Telethons and Cause-Related Marketing

Cause Related Marketing

Years ago when I was still writing the Children’s Miracle Network Telethon (CMN), I would get a call about every month or so from someone who was interested in producing a telethon and wanted to learn how CMN did it.Of

Facebook promotions just got easier for nonprofits!

Fundraising Coach

Engage Internet & Social Media facebook social media Like to be entered. Facebook promotions used to be a weird thing. Nonprofits did them but technically, they risked Facebook deleting their page. Facebooks changes its terms again. This time for the good!