The internet of things

Public Sector Marketing 2.0

To some of you, the phrase “internet of things” may be outdated (it was first used by Kevin Ashton in 1999) , to others it may be brand new. Your car detects (via GPS and a connection to the internet) that you are driving by an appliance store.

Key takeaways from the Internet Trends Report

Nonprofit Marketing Blog

Meeker, partner at venture capital firm Kleiner Perkins Caufield Byers, presented the 2014 Internet Trends report during this week’s Code Conference. Mobile traffic is currently 25% of all global Internet traffic, a sharp jump from the 14% seen this time last year.

Trending Sources

Are planned giving prospects on the Internet?

iMarketSmart

I think it’s safe to say that the argument is over— seniors and all other planned giving prospects are on the Internet. As of April 2012, 53% of American adults age 65 and older use the internet or email. Once online, most seniors make internet use a regular part of their lives.

Nationality of the Internet

Public Sector Marketing 2.0

This is a visual representation of the “nationality&# of traffic on the internet, created by California’s Co-operative Association for Internet Data Analysis. Asia: 825 million internet users (42% of world total). Europe: 475 million internet users (24.2%

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Why internet users and social media users are now essentially the same thing

Public Sector Marketing 2.0

According to Internet World Stats , there are now 2.3 Billion Internet users on our planet. All internet users are now in one way or another influenced by social content (often without even knowing it). That’s approximately 33% of the world’s population.

5 Things I Bet You Didn’t Know About Facebook

J Campbell Social Marketing

Pew Internet reported in January of this year that for the first time, more than half of all online adults 65 and older (56%) use Facebook. Did you know that almost half of all Internet users in the U.S.

Boomers are invading the internet--and the AARP made a video about it

Donor Power Blog

How many of you have sat in meetings discussing those elusive baby boomers? How many debates have you had about whether the 65+ crowd is ever going to get on the web and if so, how do we go after them? Will grandma ever use a credit card instead of writing checks?

Digital and Media Literacy

Public Sector Marketing 2.0

If the global events of the last few months have reinforced anything in my mind, it’s that digitally literate internet users tend have low levels of media literacy and media literate internet users tend to have low levels of digital literacy. Many internet users have not caught up with this change and thus share information as if it were verified and factual the second something is trending.

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Massive geographical and cultural differences in online sharing

Public Sector Marketing 2.0

I recently saw a fascinating presentation from KPCB entitled ”Internet Trends 2013 ” where I came across the above chart from Ipsos OTX. have access to the internet. Million internet users in Canada.

#SOCIALNETWORKS: Pew Research Keeps Us Up With Changing Faces of Internet

Non Profit Marketing 360

The latest surveys carried out by the Pew Internet and American Life Project are tracking both the most popular online social-networking platforms and the kinds of people who are using them. Overview of Pew Internet poll on social networking use.

Be Friend-ly with the 53% of Seniors Now Online

Getting Attention

This surprising outtake ( “we knew it was going to happen, but now it’s here”) is one of the most crucial findings in the Older Adults and Internet Use report recently released by Pew Internet. The trend centers on younger seniors 65 to 75, with Internet use dropping off significantly after age 75. Here’s the key finding: Once they’re online, seniors return frequently with 70% using the internet on a daily basis. More than half of U.S.

Facebook, Health and the Pursuit of Happiness

SocialButterfly

“For many people, there’s an automatic assumption that the internet is bad,” Hancock is quoted saying in an article published by CNN. Facebook has become just about as integrated into American culture as apple pie.

Facebook, Health and the Pursuit of Happiness

SocialButterfly

“For many people, there’s an automatic assumption that the internet is bad,” Hancock is quoted saying in an article published by CNN. Facebook has become just about as integrated into American culture as apple pie.

I wish I could give you this for Christmas

Wild Woman Fundraising

” And that was when, right there, I decided that I wanted some limits on phones and internet around me. Many of us grew up with the internet. One is called The Shallows, What the Internet is doing to our brains. Let me tell you a story about my family.

Protest Against Censorship

Social Media Bird Brain

The internet has been a 'place' where we have all be free to share our ideas. SOPA PIPA Congress censorship internet fair useSome of them haven't been good and there's no doubting that there are some pretty freaky people doing things they shouldn't be doing. But making Google, Yahoo, or YouTube and other companies responsible for policing and then deciding FOR us what is fair use and what isn't, won't make the bad people go away.

Discovery into the Online Health Experience of American Indian and Alaskan Natives

SocialButterfly

million in population, is grouped under “other” in most research studies, including those conducted by the Pew Internet and American Life Project. The study aimed to answer the following research questions: How do AIAN access the Internet? image courtesy of nattu.

What’s Wrong With Reaching Out to Bloggers?

Wild Woman Fundraising

Chris Hedges writes on Truthdig , “The Internet has become one more tool hijacked by corporate interests to accelerate our cultural, political and economic decline. He notes that the habits imposed by the Internet have reconfigured how we relate to each other.

Even in email fundraising location matters

Fundraising Coach

Ask Internet & Social MediaEffective email fundraising can seem like a mystery. As a nonprofit, you take a lot of time to craft your email. You balance images with words. And you often build up to the ask. Unfortunately, donors aren't reading your emails like they read a book!

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Why I don't like crowdfunding

Fundraising Coach

Ask Fundraising Myths Internet & Social Media crowdfunding kickstarterSpeaking at a conference recently, fundraisers kept peppering me with questions related to fundraising. Some of those in the audience balanced their entire annual budget on a crowdfunding campaign. That is plain crazy.

Where were you 10 years ago on the internet?

Wild Woman Fundraising

Where were YOU on the internet 10 years ago? This was before the newspapers and magazines started getting really scared as the internet slowly took over their revenue streams. The internet was a much smaller place back then. What were YOU doing on the internet 10 years ago?

Cause Marketing With Internet Games

Cause Related Marketing

#Tech: Pew Internet Project Breaks Down Use Of Communications Tech Across Generations

Non Profit Marketing 360

Click to enlarge (from the Pew Internet Project). The contours of the findings of the Pew Internet and American Life Project report on ‘Generations and their Gadgets’ you probably already know: Younger Americans use more mobile devices than older Americans. Older Americans generally access the internet from a desktop computer, whereas those under 35 tend to do so with a laptop/netbook.

49 things you might want to include in your planned giving website — SmartGiftmaker’s super-secret internal content checklist

iMarketSmart

Fundraising Inbound Internet Lead Generation lead generation marketing Planned Giving Planned giving Planned Giving Marketing website internet online marketing Planned giving websites

Amazon is giving away my book for free today

Fundraising Coach

I’ve also taught courses on internet marketing for business and for fundraising at colleges and graduate schools. Love (Stewardship) Internet & Social Media nonprofit marketing social media

Mobile Giving 101

Fundraising Coach

Ask Internet & Social Media mobile givingMobile giving is one of the hottest topics in town. That being said, many people have been throwing the term around without fully understanding its practices or implications. It’s more than just texting to give.

Put Your Small Nonprofit In the Picture

Social Media Bird Brain

Internet Marketing FieldHaven pictures nonprofit googleFieldhaven's FB Wall Do you use photographs in your social communications? If you aren’t, you’re missing a good thing. In my last post, I said that your communications should almost always support your social media strategy and photos are a good and easy way to do that. Example: FieldHaven Feline Rescue Take a look at the photo I’m using to illustrate this post. This is taken from the FB wall.

Mazarine’s Toolbox of Ten Useful Internet Marketing Things

Wild Woman Fundraising

SEOBook.com. It's free, and very useful to scope out the competition, and what others can find out about you too.

2 morning tasks to super charge your nonprofit social media strategies #bbcon

Fundraising Coach

Love (Stewardship) Internet & Social Media social media for nonprofits twitter twitter for nonprofits

PSA: Check your nonprofit's donation page NOW

Fundraising Coach

Ask Internet & Social Media online giving donation pageDon't let this happen to you! Last night, my wife and I were doing some year-end giving. We went to a nonprofit we love and found this on their donation page: Where there should have been a giving form, there was just a line of code.

Our Inadequate Use of the Internet in Etail Cause Marketing

Cause Related Marketing

However, rare is the etail cause marketing promotion that really makes good use of the Internet’s many powers. My friends, it’s time that we start really using the power of the Internet when activating etail cause marketing. Census figures put ecommerce at 5.1

[Guest Post] Crowdfunding – Not the Hail Mary You Think

Fundraising Coach

It's about more than just making a page and hoping that the Internet will shower you with money; you've got to have a plan. Ask Internet & Social Media crowdfunding depositagift gofundme kickstarter online fundraising

Internet And Civic Engagement

The Agitator

First up is a new report from the Pew internet Project, called The Internet & Civic Engagement. I can only barely scratch the surface by giving you their topline observations here: Whether they take place on the internet or off, traditional political activities remain the domain of those with high levels of income and education. In addition, they are even more active than those who do not use the internet at all.

Allstar Blog: The Internet Marketing Driver

GenerationYGive

On Friday, I stumbled on Glenn Gabe's blog: The Internet Marketing Driver. Even with my notoriously fickle attention span I spent at least 3o minutes on Glenn's blog, totally immersed in his posts. I don't know Glenn, so this is not one of those you scratch my back and I'll scratch yours blogosphere endorsements, but I would strongly recommend that anyone interested in social marketing read Glenn's blog religiously.

Baby boomers most generous – Gen Y most likely to increase donations

Fundraising Coach

For example, go to the interactive infographic and look at the study’s findings on digital engagement, both overall internet usage and more specific social media usage. Despite what you may think, significant portions of all generations are using the internet, and even social media.

[Guest Post] Correctly setting up your nonprofit's Google+ Community

Fundraising Coach

Enabling anyone to create a topic-specific destination on the Internet for any interest you can think of. Love (Stewardship) Guest Posts Internet & Social Media google plus

Maximize end-of-year online giving

Get Fully Funded

Website/InternetDid you know that most donors check out your website before they make a gift – whether they are giving on line or through the mail? A recent study found that potentially up to 50% of your donors are going to check you out online before they give, whether they give online or not. . Couple that with the fact that the last week of the year is THE BIGGEST week for online donations, and it’s time to give your website a little tune-up.

Maximize end-of-year online giving

Get Fully Funded

Website/InternetDid you know that most donors check out your website before they make a gift – whether they are giving on line or through the mail? A recent study found that potentially up to 50% of your donors are going to check you out online before they give, whether they give online or not. . Couple that with the fact that the last week of the year is THE BIGGEST week for online donations, and it’s time to give your website a little tune-up.

Nonprofit Marketing Tips from 19 Experts

Fundraising Coach

Engage Internet & Social Media Stories nonprofit marketing nonprofit storytelling A while ago, I was invited to be a guest lecturer at Brandeis.

Are you ready for donors using LinkedIn?

Fundraising Coach

Love (Stewardship) Internet & Social Media donor research linkedin social media In teaching nonprofit social media , I call LinkedIn the "little engine that could.". Started in late 2002, LinkedIn has seen many social media platforms rise and fall. Anyone remember Friendster or MySpace?)

21 Social Media Tips for Nonprofits from Top Experts

Fundraising Coach

Love (Stewardship) Internet & Social Media social media I love nonprofits. And I love social media. But nonprofits don’t always “get” social media.