Kuala Lumpur & Singapore Social Media Workshop & Trip Debrief

Public Sector Marketing 2.0

Singapore. Once I arrived in Singapore, I took a cab to the wonderful Swissotel Merchant Court conveniently located in the always active Clark Quay district. I should have probably collapsed but my second wind kicked in and I was off to take in Singapore with my custom itinerary.

The need to disconnect, visualized.

Public Sector Marketing 2.0

Thank you to my colleague Benedict Chia Bing Howe in Singapore for sharing this wonderful Thai ad. If this ad interests you, I suggest you read “Hamlet’s Blackberry&# by William Powers , my favourite book of 2010. The second I saw this, I knew I had to post this up.

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Kick-off the New Year with a healthy dose of global digital stats

Giving in a Digital World

With this in mind, it was great to see the Global Digital Statistics Report the kind folks at We Are Social Singapore have just made available through Slideshare (you can flick through a copy above). From Regional Comparison data across internet, mobile, and social media usage, to detailed snapshots on 24 countries, it makes very interesting reading for anyone wanting to keep-up with how the digital world is evolving outside their local market.

Global Cause Marketing

Cause Related Marketing

GoodPurpose surveyed public opinion of 8,000 people in 16 countries: Belgium, Brazil, Canada, China, France, Germany, India, Indonesia, Italy, Japan, Malaysia, Netherlands, Singapore, United Arab Emirates, United Kingdom, & the United States. I’m always interested in the numbers of people who will pay a premium for brands that support a cause and 44 percent say they’ll do that.

Global 124

Why “Trust” Matters in Fundraising. And What To Do About It.

The Agitator

Only 8 countries ( China, India, Indonesia, UAE, The Netherlands, Mexico, Malaysia and Singapore) fall into the category of “truster” nations. The 2018 Edelman Trust Barometer reveals that trust in the U.S.

Trust 85

500+ attendees from 42 countries attend the first ever IFC Online eConference

Giving in a Digital World

It’s been an interesting three days this week, with the first ever IFC Online eConference taking place – bringing together an estimated 500+ attendees from 42 countries world-wide, through an entirely online conference.