4 types of supporters that self-qualify their interest in being in your portfolio/caseload.


That, in turn, leads to frustration among staff, costs the organization money (time = money), and potentially annoys constituents. Qualified supporters have leaned in and shown interest in supporting your mission even more.

Linkage, Ability, Interest

A Small Change

Linkage, ability, interest are terms often used to describe a donor’s relationship to an organization; they do a pretty good job illustrating the key relationships donor’s have with an organization. Especially in difficult financial times, money can be tied up in many different ways. Interest- What issues resonate best with a donor? It is important to know a donor’s interests and if they connect with your specific organization.

INTERVIEW: How to get substantially more money per donor with Alan Bacharach

Wild Woman Fundraising

Because you’re allowing them to give you money instead of the government. Money that they would have to pay in any case can now go to you. Don’t be short sighted and focused on short term money. There is this concept in this country that we can just print money.

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Finally, you can learn what words work to raise money!


For instance, some of the worst words for planned gift marketing are: Bequest; Charitable Gift Annuity; and Remainder Interest Deed. The post Finally, you can learn what words work to raise money!

Book Review: How to Raise Money for Political Office

Wild Woman Fundraising

This week I’m reviewing a book called How to Raise Money for Political Office by Brandon Lewis. They have a particular political interest (maybe they want to see lower property taxes). Paragraph 2: Share the urgency and what you’ll do with the money you raise.

Book Review: It’s not just about the money

Wild Woman Fundraising

It’s called “ It’s Not Just About the Money.” Asking for money face to face is the most effective way to fundraise. When you treat major donors like partners, when you identify and serve their interests and passions, you can keep your major donors.

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Get more money with your year end appeal: Interview with Paul Bobnak of DMIQTV and Who’s Mailing What

Wild Woman Fundraising

Whether it’s a for-profit enterprise and a non-profit, it’s all about driving response, trying to get people to become engaged and invest their money. Seeing nonprofits do that is really interesting. Paul Bobnak interview 8/22/13. Tell us about yourself.

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5 Ways Your Nonprofit Can Raise Money Like charity:water

J Campbell Social Marketing

You may have heard of the mammoth success of the nonprofit charity:water and its effectiveness in raising money online. Here are 5 ways that your small nonprofit can start raising money and awareness just like charity:water: 1) Learn the model.

Why people WON’T give you money


Talking only about things that interest you, not them. Beating around the bush instead of telling the donor why you need their money. The post Why people WON’T give you money appeared first on MarketSmart | . Today, instead of talking about what makes people give, let’s take a look at what thwarts giving. You can find examples of communications that depress giving almost everywhere, in your mailbox, your email, in magazines, billboards, just all over the place.

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Reader Questions: Should we sell X to get money?

Wild Woman Fundraising

That is, I don’t want a calendar and the subject was not interesting.). The thing about people (usually small businesses) who want to sell things through your nonprofit is that they almost NEVER have the best interests of your fundraising program at heart.

Giving Money is the Easiest Thing to Do

Kivi's Nonprofit Communications Blog

But the finding I found most interesting is this: 92% of donors said that making a donation was the easiest thing they could do for their favorite charity, and that didn’t vary significantly by age group.

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Raise money online this year

Get Fully Funded

Remember that the internet is a tool you can use to raise money. Just because you have a website or a Facebook page does not mean people will flock to it and give you money. Lots of people have asked me how to raise money online and I get the sense that they think it’s something hard or mystical. The key is to send regular information that your audience will be interested in.

The 4 Questions You Need To Answer When Raising Money Online

J Campbell Social Marketing

Raising money online seems to confound many nonprofits, especially smaller ones. 4) What impact will this money make on our nonprofit, our programs and our clients? As you can see, it won’t work to simply say “we need money to keep our doors open.”

Why do people at work treat me this way?

Wild Woman Fundraising

So often, as fundraisers, we are charged with raising all of this money. And we run up against people’s concepts of money, every day. Or maybe we’re a mysterious money bag, to be treated with awe and a little fear. But what are our own attitudes about money?

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How Making Smart Investments Will Help You Raise More Money

Ann Green

You’ve probably heard the phrase you need to spend money to make money. Here are three areas you should be investing more money in. If you do it right, these investments will help you raise more money. If money is tight, you don’t have to mail that often.

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Where’s The Money?

The Agitator

Our friends at Analytical Ones have completed an analysis of giving by state (and they can provide locality data as well, if you’re interested), comparing giving level changes between 2008 and 2011. We’re all rebounding from the Great Recession, right? Optimistic about fundraising prospects for 2014, right? Well, maybe not so fast … at least not for everyone in the US of A.

Part 1: What is an Appeal Letter?

Wild Woman Fundraising

get tons of money in the mail for your nonprofit. An appeal letter is a letter you send to donors to ask for money. Writing a letter is not the most effective way to get money. However, for some nonprofits, this is the way to get money in the door four to six times a year. .

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How to Raise Money With Facebook – One Organization’s Success Story

J Campbell Social Marketing

It will lead to missed connections with supporters, and thus, a seeming inability to raise money using the platforms. However, raising money using social media, specifically Facebook, can be done.

NEW Webinar: How to Tell Your Nonprofit’s Stories Online to Raise More Money

Wild Woman Fundraising

Webinar title: How to Tell Your Nonprofit’s Stories Online to Raise More Money Webinar date: Thursday April 24th, 2014 Webinar time: 10am PT, 11am MT, 12pm CT, 1pm ET Investment: This webinar is usually $97, get it now for $77 (discount ends April 15th).

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Why Oprah Winfrey gives money to build schools in Africa (the 8 components of impactful giving)


So, next, Oprah expressed her interests in giving back with a focus on education in the media and soon she received an invitation to visit South Africa from Nelson Mandela. You might have known that Oprah was a philanthropist; but did you know why?

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13 Secrets of Holiday Fundraising Online | Online Fundraising & Nonprofit Marketing Resources & Tips | Network for Good Learning Center - Learn how to raise money online for your nonprofit

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As one MarketingProf member pointed out, "I give money regularly to groups where I have been able to see what they accomplish. Im not impressed by marketing appeals, what interests me is being able to see the impact in action." Tis the season for email marketing. We can help.

Employee Fundraisers: A Better Way to Raise Money from Businesses

Selfish Giving

Of course, a top question was how to squeeze more money from the company checkbook. Employees are no longer interested in your fundraisers (e.g. They want to raise money in their own way. This Microsoft employee is willing to lose his man bun to help a good cause!

Playing With House Money in Cause Marketing

Cause Related Marketing

Namely, that when it comes to philanthropy people love playing with house money. Tripadvisor , the big travel website that aggregates opinions and reviews is offering a little house money for you to use at Kiva, the lender that provides microloans primarily in the developing world. Of the $1 million, Hoffman has already gotten back all but $11,000 of his investment (these are loans with interest, remember). million (some of the money was recycled).

Suggested Money Saving and Money Raising Methods.

Seeking Grant Money Today

Some more suggestions for for your nonprofit to both save money and raise some new money. __ In whatever method you use to regularly reach out to your donor base, volunteers, and clientele or the beneficiaries of your organization's work (e.g. For more ideas read Your Nonprofit Needs Money During This Economic Pinch? Tags: top ten how to saving money fundraising

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Twitter 101: Finding Interesting People to Follow

Fundraising Coach

Following interesting people is the key to a satisfying experience with Twitter. As the people you follow reply to a Twitter user, you can click through on their name to see if their bio and tweets are interesting enough for you to follow. This is one reason to make sure you have an interesting bio.). Just type words that interest you, topics, locations, anything. They search for Twitter users in the area they’re interested in.

Why I don’t cry foul when I hear how much money sits in DAFs


He takes particular interest in what DAFs are (and are NOT) doing. He also writes and speaks often about the slow movement of money OUT of DAF’s into charity bank accounts. Al Cantor is great. He’s a tiger.

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The 3 best times to ask for money

Fundraising Coach

Asking for money is where the magic happens! ” But remember: it is far less awkward to ask for money when you meant to then after you meant to. This is where it starts to feel that you only are interested in the person’s money. Ask asking for money

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Where’s the Grant Money for Your Marketing and Communications? Webinar Tomorrow

Kivi's Nonprofit Communications Blog

Tomorrow, Betsy Baker of Your Grant Authority will present a webinar for our All-Access Pass Holders on how to find grant money specifically for your nonprofit’s marketing and communications programs. Betsy Baker.

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9 reasons why people put money in holding pens (such DAFs or foundations) instead of giving directly right away


So they put the money in the holding pen as a ‘circuit breaker’ 3. At this time, they feel that no organization is deserving of their money (possibly because the staff they’ve met with at various organizations has been off-putting, their missions seem unclear or they are not sure they can be trusted). So they put the money aside in hopes that that will happen sooner or later. They DO want their money to be used to help others. Indecisive.

3 simple steps to get more money from donor-advised funds (DAF’s)


Align your mission and programs with their philanthropic interests. Related Posts: >>Why I don’t cry foul when I hear how much money sits in DAFs. The post 3 simple steps to get more money from donor-advised funds (DAF’s) appeared first on MarketSmart, LLC |. STEP 1- Find out who has a donor-advised fund (among your supporters, advocates, donors, members, alumni, subscribes, etc.). 80% of your problem will be solved once you have that list.

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10 Ways to Creatively Ask Friends and Family for Money

Fundraiser Ideas

“Oh no, here she comes with another solicitation for money for a fundraiser.”. I always felt like my friends and family felt obligated to give me money when I was doing a fundraiser. That way, they don’t feel they are out of money, and you feel relieved because they are happy to contribute. Tell your family and friends you will do something radical if you raise a certain amount of money. Contact local businesses to ask if they are interested in contributing.

Making a living without a job-An interview with Barbara Winter

Wild Woman Fundraising

So it was very interesting because I hadn’t taken Uber before and it was a bit of a drive from the Burbank Airport to where I live. For example, when I started my fundraising consulting business, I taught art classes out of my car port for extra money. Mazarine Treyz: Hey, everybody.

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Charity may trump self-interest in motivating employees

Nonprofit Marketing Blog

The behavioral economist Dan Ariely cites some yet-to-be-published research that shows employees might be more satisfied with their jobs when given the chance to help others: In the first experiment, the researchers gave charity vouchers worth $25 or $50 to Australian bank employees and asked them to donate the money to a charity of their choice. Thus, it appears that we can reap the greatest benefits when we spend money on others, and even more when we spend money on close others.

Want to do political fundraising? Interview with Joe Garecht of The Fundraising Authority

Wild Woman Fundraising

Joe Garecht is a consultant, author and speaker that helps non-profits raise dramatically more money to fund their work. I chose to interview Joe because I was interested in his political fundraising background. It takes money to get elected. Joe Garecht.

How to use verbatims and digital body language to raise more money


Anyway, once you know about their interests, wants, needs and desires, then you’ll be able to send them messages that help your supporters (especially wealthy ones): Find meaning in their lives, See how they can make a real impact.

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Ever wonder what donor advisors tell their clients when it comes to giving their money away?


But if you don’t have time, here are the 9 steps: Do some homework – explore your interests (what do you want to fund?). Give the money – clarify how you want to be treated, what you want, and what you don’t want.

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Want to Raise More Money? Focus on Current Business Partners

Selfish Giving

Every nonprofit wants to recruit new corporate partners, but your best bet to raise more money is to find new ways to work with your existing partners. Be a real partner, which means you are focused on their interests even when they’re not not raising money for you. .

Newsletter: Newsjacking for Causes ; How Businesses Can Raise Money from the Stage ; Marketing Channels with Highest ROI

Selfish Giving

Given the current political environment, it's clear that Americans are interested in supporting brands that have deep engagement with a relevant social issue. I got a great question from a reader last week.

Twitter 101: Finding Interesting People to Follow

Fundraising Coach

Following interesting people is the key to a satisfying experience with Twitter. As the people you follow reply to a Twitter user, you can click through on their name to see if their bio and tweets are interesting enough for you to follow. This is one reason to make sure you have an interesting bio.). Just type words that interest you, topics, locations, anything. They search for Twitter users in the area they’re interested in.

I was wrong

Wild Woman Fundraising

I thought the vast majority of nonprofit budget money in the US came from individuals. But you know what is really interesting (or scary)? Today we have an article by Gayle Gifford, who is so right, while I was so wrong.

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So, How Did They Get Their Money?

The Agitator

But before moving on, a few interesting fundraising facts from the presidential campaign, courtesy of Pew Research … Among the 13% of adults who have donated to one of the presidential candidates in this year’s election: 67% donated in person, over the telephone, or through the mail. OK, it’s over. Time in the US for fundraisers to get back to work.

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Susan Emfinger Discusses The Difficulties and Faulty Assumptions of Raising Money

Non Profit Marketing 360

Going back to the Nonprofit Quarterly’s figures , however, we see an interesting phenomenon. Susan Emfinger of UMBC. In my last blog post, I said that I would spend some time exploring questions that to my mind are important to fundraisers from both the charity and the education sectors.

What’s Wrong With Reaching Out to Bloggers?

Wild Woman Fundraising

I answer the Stanford Social innovation Review’s idea that we need to “reach out to influencers” as a way to make money for our nonprofits, with the triple-whammy of Chris Hedges, Jacob Lanier and Phil Cubeta. Are you a nonprofit marketing person, reaching out to influencers?