Linkage, Ability, Interest

A Small Change

Linkage, ability, interest are terms often used to describe a donor’s relationship to an organization; they do a pretty good job illustrating the key relationships donor’s have with an organization. Especially in difficult financial times, money can be tied up in many different ways. Interest- What issues resonate best with a donor? It is important to know a donor’s interests and if they connect with your specific organization.

4 types of supporters that self-qualify their interest in being in your portfolio/caseload.


That, in turn, leads to frustration among staff, costs the organization money (time = money), and potentially annoys constituents. Qualified supporters have leaned in and shown interest in supporting your mission even more.

How to Raise Money On Instagram Using the Donation Sticker

J Campbell Social Marketing

People are using these tools to give money to and raise money for causes they care about, and it’s important for nonprofits to understand how they work before writing them off completely. 100% of the money raised using the Instagram donation sticker goes to the nonprofit.

Finally, you can learn what words work to raise money!


For instance, some of the worst words for planned gift marketing are: Bequest; Charitable Gift Annuity; and Remainder Interest Deed. The post Finally, you can learn what words work to raise money!

Three Wise Investments That Can Help You Raise More Money

Ann Green

Here are three areas you should be investing more money in. The good news is, if you do it right, these investments will help you raise more money. Plain and simple, a good database can help you raise more money.

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Why your capital campaign feasibility study could be leaving a lot of money on the table.


I think most campaign feasibility studies leave a ton of money on the table. That’s why we also recommend a gentle ‘drip-drip-drip’ communications stream that provides value in line with interests over time.

5 Ways Your Nonprofit Can Raise Money Like charity:water

J Campbell Social Marketing

You may have heard of the mammoth success of the nonprofit charity:water and its effectiveness in raising money online. Here are 5 ways that your small nonprofit can start raising money and awareness just like charity:water: 1) Learn the model.

The 3 best times to ask for money

Fundraising Coach

Asking for money is where the magic happens! ” But remember: it is far less awkward to ask for money when you meant to then after you meant to. This is where it starts to feel that you only are interested in the person’s money. Ask asking for money

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Giving Money is the Easiest Thing to Do

Kivi's Nonprofit Communications Blog

But the finding I found most interesting is this: 92% of donors said that making a donation was the easiest thing they could do for their favorite charity, and that didn’t vary significantly by age group.

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Raise money online this year

Get Fully Funded

Remember that the internet is a tool you can use to raise money. Just because you have a website or a Facebook page does not mean people will flock to it and give you money. Lots of people have asked me how to raise money online and I get the sense that they think it’s something hard or mystical. The key is to send regular information that your audience will be interested in.

The 4 Questions You Need To Answer When Raising Money Online

J Campbell Social Marketing

Raising money online seems to confound many nonprofits, especially smaller ones. 4) What impact will this money make on our nonprofit, our programs and our clients? As you can see, it won’t work to simply say “we need money to keep our doors open.”

Where’s The Money?

The Agitator

Our friends at Analytical Ones have completed an analysis of giving by state (and they can provide locality data as well, if you’re interested), comparing giving level changes between 2008 and 2011. We’re all rebounding from the Great Recession, right? Optimistic about fundraising prospects for 2014, right? Well, maybe not so fast … at least not for everyone in the US of A.

How Making Smart Investments Will Help You Raise More Money

Ann Green

You’ve probably heard the phrase you need to spend money to make money. Here are three areas you should be investing more money in. If you do it right, these investments will help you raise more money. If money is tight, you don’t have to mail that often.

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Twitter 101: Finding Interesting People to Follow

Fundraising Coach

Following interesting people is the key to a satisfying experience with Twitter. As the people you follow reply to a Twitter user, you can click through on their name to see if their bio and tweets are interesting enough for you to follow. This is one reason to make sure you have an interesting bio.). Just type words that interest you, topics, locations, anything. They search for Twitter users in the area they’re interested in.

Suggested Money Saving and Money Raising Methods.

Seeking Grant Money Today

Some more suggestions for for your nonprofit to both save money and raise some new money. __ In whatever method you use to regularly reach out to your donor base, volunteers, and clientele or the beneficiaries of your organization's work (e.g. For more ideas read Your Nonprofit Needs Money During This Economic Pinch? Tags: top ten how to saving money fundraising

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How to Raise Money With Facebook – One Organization’s Success Story

J Campbell Social Marketing

It will lead to missed connections with supporters, and thus, a seeming inability to raise money using the platforms. However, raising money using social media, specifically Facebook, can be done.

Why Oprah Winfrey gives money to build schools in Africa (the 8 components of impactful giving)


So, next, Oprah expressed her interests in giving back with a focus on education in the media and soon she received an invitation to visit South Africa from Nelson Mandela. You might have known that Oprah was a philanthropist; but did you know why?

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13 Secrets of Holiday Fundraising Online | Online Fundraising & Nonprofit Marketing Resources & Tips | Network for Good Learning Center - Learn how to raise money online for your nonprofit

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As one MarketingProf member pointed out, "I give money regularly to groups where I have been able to see what they accomplish. Im not impressed by marketing appeals, what interests me is being able to see the impact in action." Tis the season for email marketing. We can help.

Playing With House Money in Cause Marketing

Cause Related Marketing

Namely, that when it comes to philanthropy people love playing with house money. Tripadvisor , the big travel website that aggregates opinions and reviews is offering a little house money for you to use at Kiva, the lender that provides microloans primarily in the developing world. Of the $1 million, Hoffman has already gotten back all but $11,000 of his investment (these are loans with interest, remember). million (some of the money was recycled).

Twitter 101: Finding Interesting People to Follow

Fundraising Coach

Following interesting people is the key to a satisfying experience with Twitter. As the people you follow reply to a Twitter user, you can click through on their name to see if their bio and tweets are interesting enough for you to follow. This is one reason to make sure you have an interesting bio.). Just type words that interest you, topics, locations, anything. They search for Twitter users in the area they’re interested in.

Employee Fundraisers: A Better Way to Raise Money from Businesses

Selfish Giving

Of course, a top question was how to squeeze more money from the company checkbook. Employees are no longer interested in your fundraisers (e.g. They want to raise money in their own way. This Microsoft employee is willing to lose his man bun to help a good cause!

Why I don’t cry foul when I hear how much money sits in DAFs


He takes particular interest in what DAFs are (and are NOT) doing. He also writes and speaks often about the slow movement of money OUT of DAF’s into charity bank accounts. Al Cantor is great. He’s a tiger.

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Where’s the Grant Money for Your Marketing and Communications? Webinar Tomorrow

Kivi's Nonprofit Communications Blog

Tomorrow, Betsy Baker of Your Grant Authority will present a webinar for our All-Access Pass Holders on how to find grant money specifically for your nonprofit’s marketing and communications programs. Betsy Baker.

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10 Ways to Creatively Ask Friends and Family for Money

Fundraiser Ideas

“Oh no, here she comes with another solicitation for money for a fundraiser.”. I always felt like my friends and family felt obligated to give me money when I was doing a fundraiser. That way, they don’t feel they are out of money, and you feel relieved because they are happy to contribute. Tell your family and friends you will do something radical if you raise a certain amount of money. Contact local businesses to ask if they are interested in contributing.

3 simple steps to get more money from donor-advised funds (DAF’s)


Align your mission and programs with their philanthropic interests. Related Posts: >>Why I don’t cry foul when I hear how much money sits in DAFs. The post 3 simple steps to get more money from donor-advised funds (DAF’s) appeared first on MarketSmart, LLC |. STEP 1- Find out who has a donor-advised fund (among your supporters, advocates, donors, members, alumni, subscribes, etc.). 80% of your problem will be solved once you have that list.

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9 reasons why people put money in holding pens (such DAFs or foundations) instead of giving directly right away


So they put the money in the holding pen as a ‘circuit breaker’ 3. At this time, they feel that no organization is deserving of their money (possibly because the staff they’ve met with at various organizations has been off-putting, their missions seem unclear or they are not sure they can be trusted). So they put the money aside in hopes that that will happen sooner or later. They DO want their money to be used to help others. Indecisive.

Charity may trump self-interest in motivating employees

Nonprofit Marketing Blog

The behavioral economist Dan Ariely cites some yet-to-be-published research that shows employees might be more satisfied with their jobs when given the chance to help others: In the first experiment, the researchers gave charity vouchers worth $25 or $50 to Australian bank employees and asked them to donate the money to a charity of their choice. Thus, it appears that we can reap the greatest benefits when we spend money on others, and even more when we spend money on close others.

How to use verbatims and digital body language to raise more money


Anyway, once you know about their interests, wants, needs and desires, then you’ll be able to send them messages that help your supporters (especially wealthy ones): Find meaning in their lives, See how they can make a real impact.

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Want to Raise More Money? Focus on Current Business Partners

Selfish Giving

Every nonprofit wants to recruit new corporate partners, but your best bet to raise more money is to find new ways to work with your existing partners. Be a real partner, which means you are focused on their interests even when they’re not not raising money for you. .

Ever wonder what donor advisors tell their clients when it comes to giving their money away?


But if you don’t have time, here are the 9 steps: Do some homework – explore your interests (what do you want to fund?). Give the money – clarify how you want to be treated, what you want, and what you don’t want.

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Newsletter: Newsjacking for Causes ; How Businesses Can Raise Money from the Stage ; Marketing Channels with Highest ROI

Selfish Giving

Given the current political environment, it's clear that Americans are interested in supporting brands that have deep engagement with a relevant social issue. I got a great question from a reader last week.

So, How Did They Get Their Money?

The Agitator

But before moving on, a few interesting fundraising facts from the presidential campaign, courtesy of Pew Research … Among the 13% of adults who have donated to one of the presidential candidates in this year’s election: 67% donated in person, over the telephone, or through the mail. OK, it’s over. Time in the US for fundraisers to get back to work.

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Training Your Board to Raise Money – a book for your new year

Fundraising Coach

The new book Train Your Board (and Everyone Else) to Raise Money is just that. Interestingly, board members are increasingly wanting to be advocates. Train Your Board to Raise Money can help. Train Your Board (and everyone else) to Raise Money can help you create that change.

Susan Emfinger Discusses The Difficulties and Faulty Assumptions of Raising Money

Non Profit Marketing 360

Going back to the Nonprofit Quarterly’s figures , however, we see an interesting phenomenon. Susan Emfinger of UMBC. In my last blog post, I said that I would spend some time exploring questions that to my mind are important to fundraisers from both the charity and the education sectors.

Money Follows Involvement

Nonprofit Consultant Blog

On the contrary, I have always been a firm believer in the idea that money follows involvement, and the rule of thumb that 90% of volunteers will also become donors. Don't think that the 28% indicates any lack of interest. Only one third of the non-volunteers indicated a "lack of interest" as their primary reason for not volunteering.

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Why fundraisers should take some lessons from stockbrokers


In March of this year I stumbled on an article written for stockbrokers (financial advisors) that I found interesting because it recounted the top three reasons why clients leave: Poor investment advice. They want to know what the heck you’re doing with their money!

How to make more money with your next silent auction

Fundraising Coach

Wanna make more money in your silent auction? I might be interested in buying that gift certificate for bird seed from The Wren’s Nest, but only if I know where The Wren’s Nest is located. Follow these simple steps, and you will raise more money at your next silent auction! (c)

How to Raise Money: 10 Tips Every Group Needs to Consider

Fundraiser Ideas

Many administrators are left wondering how to raise money in this difficult economic environment. The secret to raising money is really no secret at all; in general, persistence and commitment are essential elements of success in the fundraising world. Here are 10 tips on how to raise money even when the economy is at its worst: Make your presence felt. Related posts: Sell Used Electronics to Raise Money Quickly.

Start Up Non Profit? Need Seed Money? Starting Fundraising? Here's help.Part 1 of 2

Seeking Grant Money Today

I know that you don't have any money. If you don't know how to account for money or donations that you receive, but have the best intention in the world - who cares? If you do not actively fundraise, you'll look for 'quick solution' money options and there are none. As I said above, I know that you do not have any money right now and need it. Need Seed Money? Tags: start up grant writing seed money fiscal sponsor how to fundraising

CauseTalk Radio Ep41: Carrotmob Dangles Money for Businesses that Embrace Change

Selfish Giving

On today’s show, Megan and I talk to Alex Gold , Director of Partnerships at Carrotmob , about the power of buycotts - campaigns in which a group of people offer to spend their money to support a business. Carrotmob is proposing a new model based on incentives and money.

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How Much Money Should You Be Raising Online?

Marketing for Nonprofits

One of the key questions, I get from nonprofits is, "How much money should we be raising online?" This is an interesting finding. If you don’t take care of and continue to grow your email file you will significantly lower your chances of raising more money year over year.

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No Money On The First Date

The Agitator

Marketing maven Seth Godin wrote The First Transaction , an interesting post about the need for cultivation to precede any ask for money. We can connect, transfer knowledge, engage in a way that builds trust… all of these things make it more likely that I’ll trust you enough to send you some money one day. But send you money on the first date?

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Newsletter: GameStop Aims to Score $100K TODAY for Charity ; At What Stores are Consumers Spending Money?; Nike’s Lesson for Nonprofits??

Selfish Giving

But will the tweet-storm raise any money," I asked a GameStop rep. Surely, they can raise some money. Check out at which businesses consumers are spending their money. You supporters are most interested in content that is accurate, useful and simple.

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