Are Your Donors Losing Interest?

The Agitator

Most of the discussion that occurs around the sorry state of donor retention deals with failure on the part of nonprofits to even take notice of their situation. In some cases to even know what to measure, let alone understand how to respond in terms of organization-wide attitude and communication tactics. The underlying assumption is that just by ‘getting it right’ in terms of focus and mechanics a large proportion of haemorrhaging donors can be, well, salvaged.

Dress Up That Dog: Making the Boring Stuff Interesting

Kivi's Nonprofit Communications Blog

What else have you tried to put a more interesting spin on news that might otherwise only excite people within your organization? How can you dress up that dog of a story?

Trending Sources

The Donor Rubik’s Cube (Wants, Needs, and Interests) – Episode 9

iMarketSmart

Greg and Tim discuss donor wants, needs and interests on this episode of Engagement Fundraising. The post The Donor Rubik’s Cube (Wants, Needs, and Interests) – Episode 9 appeared first on MarketSmart, LLC |.

Here's An Interesting Tool For Your Small Nonprofit

Social Media Bird Brain

If you use Gmail, you might find this extension worth taking a look at. Even if you don''t, the idea of creating different footers or signatures to add more context to your email is worth consideration. It''s a subtle sort of marketing that might pay dividends. EmailFooterApp *Note: it does ask to access your tabs and browsing history and I don''t know what it plans to do with. chrome Email Gmail Small nonprofit

What are nonprofits doing with social media? Six interesting stats

Nonprofit Marketing Blog

It’s interesting to view this data against the backdrop of discussion about so-called slacktivism. It’s the week of studies! First we had the eBenchmarks study , then the Convio benchmarks study , and now the Blackbaud social media benchmark study.

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Interesting Stats about Nonprofit Newsletters – and Winners!

Kivi's Nonprofit Communications Blog

Here are some other interesting stats from the survey, which was completed by 419 nonprofits. Thanks to all of you who took our survey this month on nonprofit newsletters.

Stats 14

Are you following this interesting little debate on Nonprofit Social Media?

Wild Woman Fundraising

Are you following this interesting little debate on Nonprofit Social Media? There’s been some lively discussion over at the Agitator between Tom and Jay Frost about the value of Facebook likes.

Don’t talk unless you have something interesting to say

Nonprofit Marketing Blog

Be interesting. Point to interesting things. Celebrate interesting people Cartoon for your amusement from HubSpot. How do you get people to visit your site, check out your Facebook page and follow you on Twitter?

6 tips to make your content more interesting

Nonprofit Marketing Blog

Take the extra hour out of your day and make what you produce more interesting. Think about the last time that you forwarded an email, shared a story or urged someone else to check out some content. I suspect it was for one of these reasons: It was surprising, unexpected or weird. It was remarkably good or bad. It was a great story. It was visually striking - cute, beautiful, moving, funny or compelling. It was helpful or solved a problem.

An interesting take on the ROI of Social Media

Giving in a Digital World

I was preparing a presentation the other day when I came across this great video by Erik Qualman of Socialnomics , packed full of interesting statistics and insights relating to the growth of Social Media. A great soundtrack and lots of interesting nuggets – including one that particularly struck me (3.49

National anxiety means big shifts, interesting openings for marketers

Nonprofit Marketing Blog

There was an excellent piece by Bonnie Carlson in AdAge recently about how our national mood of anxiety is causing interesting marketing trends. We had an eventful last week in Washington, DC, including an earthquake, a hurricane and more political antics. As my older daughter listened to the news one night, she expressed my thoughts: “Ugh, it’s just too much bad news.&#. Anyone else feel that way? Apparently, yes.

Charity may trump self-interest in motivating employees

Nonprofit Marketing Blog

While they were purchasing a gift for a teammate, they also became more interested in their teammate and were happier to help them further in multiple other ways. Charity sometimes trumps self-interest. Here’s a fascinating question: Which of the following is more motivating? A bonus you spend on yourself. A bonus you spend on someone else. And the answer is… b, according to several studies profiled in this Washington Post piece.

The Battle of the Sexes and Other Interesting Crossed Lines of Social Communication

Social Media Bird Brain

Thought by Jason Griffey, Photo by Pierre Metivier (Flickr) Maybe you''ve heard the story about the Philosophy 101 student who wrote ''everything is everything else'' and got an A for the class term. Yeah, it sounds kinda woo-woo, but to me at least, it makes sense. Especially when talking about the internet and social communications. To illustrate, let''s take a look at a few things I found while.

Want to do political fundraising? Interview with Joe Garecht of The Fundraising Authority

Wild Woman Fundraising

I chose to interview Joe because I was interested in his political fundraising background. On the nonprofit side if you do an ask, the worst that’s going to happen is they might say no but they will say I know someone who might be interested. Joe Garecht.

Should legacy gift notification forms die?

iMarketSmart

Fundraising Planned Giving best practices for planned giving estate gift notification interest forms non profit charities planned gift notification planned giving notification

3 Steps to Comms that Connect (Frank Talk: Part 2)

Getting Attention

Frank : A gathering of communicators who work for the common good (or public interest). Strategy Ann Christiano Frank Frank Karel Mark Dessauer Nonprofit Communications nonprofit marketing public interest communicationsRead Part One Here. Guest blogger Mark Dessauer is Director of Communications at Blue Cross and Blue Shield of North Carolina Foundation.

Frank Talk: Comms that Connect (Part 1)

Getting Attention

Frank : A gathering of communicators who work for the common good (or public interest). Strategy Ann Christiano Frank Frank Karel Mark Dessauer Nonprofit Communications nonprofit marketing public interest communicationsGuest blogger Mark Dessauer is Director of Communications at Blue Cross and Blue Shield of North Carolina Foundation. I found myself there this past winter, delighting in northern Florida rain while the rest of the country was being buried under snow.

3 Free Webinars from Nonprofit Tech for Good

Social Media Bird Brain

The Public Interest Registry stepped up to sponsor these, so they are all FREE. free nonprofit tech for good public interest registry webinar Take advantage! Check them out HERE.

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Interesting Links to Check Out

A Small Change

Small Change Fund. Just a few dollars can make a big difference. This site highlights local projects across Canada and abroad. They are creating a giving community and you can participate in conversations on micro-philanthropy. If you check out this site write back and let us know what you think. Common Grants. This website allows a nonprofit to write one application and apply for several grants at the same time.

Tough Decision Made In The Best Interest Of Constituents May Be A Good Solution In This Economy

Seeking Grant Money Today

So, sometimes extremely tough decisions are necessary and in the best interest of serving an organization's mission statement (and the benefiting constituency) at any time; during a rough economy, or not. Keeping with the difficult economy that nonprofits are facing we are taking a temporary break from discussing grant writing, specifically, in Seeking Grant Money Today , to provide nonprofits with what we're calling "free consultations" right now.

2 very interesting planned giving marketing charts

iMarketSmart

After sending out hundreds of thousands of mailers and emails on behalf our our clients, running ads in their magazines and providing a whole bunch of other ways to generate leads over the past couple of years… I am pleased to present the following charts. Any surprises here? lead generation marketing Multi-channel marketing Planned Giving Planned giving Planned Giving Marketing Direct Marketing leads results

Book Reviews: With Charity for All VS. Charity Case

Wild Woman Fundraising

I think what his examples here show are a need for a debt jubilee, an Islamic finance system (where interest does not accrue) and clearer financial protections for people who cannot afford to pay.

Storybanking: A Bank That Always Builds Interest

Fundraising 123

So build your storybank and watch it build more interest in everything you do. About Andy Goodman Andy Goodman is a nationally recognized author, speaker and consultant in the field of public interest communications. Investing time now in building your storybank can ensure your people will always find the right story when they need it.

A Bank That Always Builds Interest

Fundraising 123

So build your storybank and watch it build more interest in everything you do. About Andy Goodman Andy Goodman is a nationally recognized author, speaker and consultant in the field of public interest communications. Investing time now in building your storybank can ensure your people will always find the right story when they need it.

I Am The World’s (Second) Most Interesting Man…

Cause Related Marketing

Tags: Ansel Adams Sean Penn Reality Distortion Field Drew Barrymore Rachel Weisz World's (Second) Most Interesting Man World Food Programme

Margaret Mead Predicts Social Science

SocialButterfly

Interesting Articles Public Health Social Marketing behavior change Boleslaw Szymanski influencer theory Rensselaer Polytechnic Institute research Social Cognitive Networks Academic Research Center“Never doubt that a small group of thoughtful, committed citizens can change the world.&#

Rules 43

Solving interesting problems

Mission Paradox Blog

to solve the interesting problems. To me, one of the most interesting problems we have in the arts is the relationship between an artist (or arts organization) and it's audience. That's our only rule job now.  I didn't come up with that statement, but it is a very true one.  This applies to both the current audience and the intended audience. I mean isn't that what the whole (sad) blow up at the Guthrie Theatre  is all about.

5 Scientific Ways to Build Relationships with Millennials

Sea Change Strategies

Fundraising General Interest Leadership Last week, I was honored to speak at MCON 2013 , a day of thought leadership and conversation about engaging the Millennial generation for good. As part of my talk, I shared insights from the science of behavior – as I believe in order to influence behavior and motivate people of all generations, we must first understand the psychology behind human behavior.

Online Giving Benchmark Study Confirms The Obvious but is Interesting Nonetheless

Blue Sky Collaborative

Here are some of the key findings in the study: 1. Online fundraising continues to grow robustly 2. Online represents a strong donor acquisition channel 3. Online giving continues to grow fastest for small organizations Some other info can be. Fundraising Tips Online Fundraising

Twitter 101: Finding Interesting People to Follow

Fundraising Coach

Following interesting people is the key to a satisfying experience with Twitter. As the people you follow reply to a Twitter user, you can click through on their name to see if their bio and tweets are interesting enough for you to follow. This is one reason to make sure you have an interesting bio.). Just type words that interest you, topics, locations, anything. They search for Twitter users in the area they’re interested in.

Twitter 101: Finding Interesting People to Follow

Fundraising Coach

Following interesting people is the key to a satisfying experience with Twitter. As the people you follow reply to a Twitter user, you can click through on their name to see if their bio and tweets are interesting enough for you to follow. This is one reason to make sure you have an interesting bio.). Just type words that interest you, topics, locations, anything. They search for Twitter users in the area they’re interested in.

Some interesting thoughts on Quantum Fundraising

Giving in a Digital World

There’s an interesting article by Jon Duschinsky in the latest edition of the Resource Alliance eNewsletter, where he introduces the concept of ‘quantum fundraising’ as a way of explaining how people increasingly want to come-together online to make something happen – but then to disband and move-on to do something different elsewhere.

Some interesting thoughts on Quantum Fundraising

Giving in a Digital World

There’s an interesting article by Jon Duschinsky in the latest edition of the Resource Alliance eNewsletter, where he introduces the concept of ‘quantum fundraising’ as a way of explaining how people increasingly want to come-together online to make something happen – but then to disband and move-on to do something different elsewhere.

How fast do donors lose interest in Haiti?

Nonprofit Marketing Blog

It’s not news that attention spans are short or that interest in an issue declines with media coverage (both traditional and social). Donors lose interest when nonprofits do a lousy job showing the difference they’ve made.

Fundraising Items of Interest Around Katrina

Fundraising Breakthroughs

Thanks to Michael Gilbert and his Nonprofit Online News for his personal list of items of interest related to nonprofits, social justice in general, and the response to Hurricane Katrina in particular. Of particular interest to fundraisers (quoting Michael Gilbert): The role being played by associations of civil society organizations right now is very interesting and encouraging.

Are you a symphony or merely part of the cacophony?

Sea Change Strategies

Advertising & Marketing News General Interest LeadershipAs of late, I’ve personally experienced the din of information overload (tweets, broadcast, video, blogs, email, mail, billboards, status updates, you name it) as a cresendoing cacophony. My personal sense of overload has also reminded me of a crucial professional marketing challenge that can sometimes get buried in organizational bureaucracy and to-do lists.

Fellowships Available to Journalists Interested In Science and Environment

Seeking Grant Money Today

The program is open to journalists from all media who are interested in learning about science and the environment. Applicants should have a minimum of one to two years experience in journalism and a strong interest in science reporting. From The Foundation Center.

Birders, Bowlers and Baristas: Igniting Passion Communities

Sea Change Strategies

General Interest Leadership Metrics StrategyI – like you – have many passions. I’m a music fanatic. I’m a yogi. I’m a non profit marketing geek. I’m a lover of tequila. I’m a fashionista. I’m a dog-o-holic. I’m a dedicated friend. My business partner Mark is a diving nut. He can’t stop talking about sharks. He loves romantic comedies. He’s a novelist. He watches birds. And he’d give anything to live on the beach in Grand Cayman.

A 12-point plan won’t inspire anybody. A dream will.

Sea Change Strategies

Tags: General Interest

10 (Totally Awesome) Email Newsletters for Nonprofit Professionals

EveryAction

The one who’s always reading something interesting, always has the best links to send, and knows about all the new trends before you’ve even made sense of the old ones? You know that person in the office who seems to hear about everything first?