Are Your Donors Losing Interest?
NOVEMBER 8, 2015
Most of the discussion that occurs around the sorry state of donor retention deals with failure on the part of nonprofits to even take notice of their situation. In some cases to even know what to measure, let alone understand how to respond in terms of organization-wide attitude and communication tactics. The underlying assumption is that just by ‘getting it right’ in terms of focus and mechanics a large proportion of haemorrhaging donors can be, well, salvaged.