6 Now-or-Never Summer Reboots

Getting Attention

You have a much better sense of what their (and their parents’) needs are after a week of 24-hour interaction at camp,” she says. Professional Development nonprofit Nonprofit Communications nonprofit marketing sabbatical satisfaction work behind the work

Summer 208

R-E-S-P-E-C-T Your Way to Donor Retention

Getting Attention

Here’s my #1 donor retention recommendation—R-E-S-P-E-C-T your way to strong and long-lasting donor relationships: R espect donors ’ wants, even when they DON’T want to hear from you. Donor retention is an absolute priority (again) for 2014.

Donors 232

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This ONE Thing Transforms Your Marketing & Fundraising

Getting Attention

Assess where supporter information to date—preferences, habits, relationships, and interactions— lives across all departments and databases in your organization. 4) Shape rewarding and connected relationships with your people OVER TIME—a cumulative supporter or participant experience.

This ONE Thing Transforms Your Marketing & Fundraising

Getting Attention

Assess where supporter information to date—preferences, habits, relationships, and interactions— lives across all departments and databases in your organization. 4) Shape rewarding and connected relationships with your people OVER TIME—a cumulative supporter or participant experience.

Blasts 132

Be Friend-ly with the 53% of Seniors Now Online

Getting Attention

Social Can Work to Strengthen Relationships. Human interaction with friends and family is his greatest want, and I know that seeing and sharing updates and photos via Facebook would be a great joy to him, if he was more comfortable online. Your Organization Can Provide the Community and Interaction Online Seniors Crave. The Pew research shows how online seniors crave more interaction and community and that’s just what your organization can provide—via email and Facebook.

Online 168

Onboarding: The Fierce Urgency of Listening

The Agitator

In short, there would be no growth in relationships and characters. Because we fundraisers want to stimulate growth in our relationships with donors, we should aim to do the opposite. Hug, learn and grow relationships.

Why “Trust” Matters in Fundraising. And What To Do About It.

The Agitator

Because “trust” is the lynchpin of a solid and sustainable relationship with a donor; Because there is a way to measure trust and identify those actions that can increase donors’ trust–and significantly increase donor value and an organization’s net income.

Trust 85

4 Disney Lessons to Transform Your Donor Retention

Fundraising Coach

They appear to be observing how guests are interacting with the rides, the shops, and each other. There are also cast members throughout the parks taking quick surveys to monitor guest satisfaction. I''m just finishing up another family trip to Walt Disney World.

Level One Donor Feedback: Fixing Things for Individuals

The Agitator

In late 2016, I tracked every interaction for a week to see what organizations I dealt with asked for feedback. People’s favorite topic is themselves and sometimes being heard and acknowledged is enough to repair a relationship.

Science Communication and Social Marketing

Social Marketing and Social Change

That’s the value of design or formative research-to test our assumptions and not simply do ‘ satisfaction research.’. Applying marketing to improve communications about social issues is an important part of social marketing for me.

Are Your New Donors Hiding in Plain Sight?

The Agitator

Speaking of… you probably want to make sure they do remember you fondly by asking commitment and satisfaction. If someone has an experience that turns them off to you, it’s counterproductive to ask them immediately – you could kill any chance of a relationship.

Fundraising’s Silver Bullet

The Agitator

” By ignoring or neglecting the human interaction–feedback– that results from great customer or donor service, most organizations forfeit enormous sums of money and increased levels of donor commitment and loyalty.

Interview With American Marketing Association CEO Russ Klein

Diva Marketing Blog

I felt I had a bit of a vested interest sincemy AMA affliation has a deep and long history from chapter president, to serving as facilitator of interactive and social media workshops and managing AMA''s first virtual communities. There''s a new dude in town.

Science Communication and Social Marketing

Social Marketing and Social Change

That’s the value of design or formative research-to test our assumptions and not simply do ‘ satisfaction research.’. Applying marketing to improve communications about social issues is an important part of social marketing for me.

Social Media Idea Management: An intellectual capital hustle?

Diva Marketing Blog

But don't expect anything back other than the satisfaction you derive in a bit of ego boosting on a brand site with some people who might vote you up or vote you down. Or is this simply the way that Brands approach the interaction of social media. Is it naivety or is it digital social media ineptness on how they perceive what is appropriate to build and nurture relationships? Imagine this scene - You've invited me to your home to discuss my ideas that may help you.

8 ways to become the most enchanting cause on the block

Nonprofit Marketing Blog

Kawasaki’s most recent book, Enchantment: The Art of Changing Hearts, Minds, and Actions , is full of inspirational and tactical advice on how to weave enchantment throughout your interactions with customers, donors, co-workers, bosses and just about any other type of human you come across.

Interview With American Marketing Association CEO Russ Klein

Diva Marketing Blog

I felt I had a bit of a vested interest since my AMA affliation has a deep and long history from chapter president, to serving as facilitator of interactive and social media workshops and managing AMA's first virtual communities. There's a new dude in town.