Integrated Cause Marketing with Starbucks and MSNBC

Cause Related Marketing

Previously bags of Starbucks’ Morning Joe coffee were available exclusively at Target and Starbucks locations. One wonders how the end of Target’s exclusivity agreement played out.) Target Joe Scarborough Howard Schultz Pledge Starbucks MSNBC Howard Schultz

6 Reasons to Rethink Your Email Newsletter


With major organizations and political campaigns adopting a more direct, targeted email donation ask, it can be intimidating to keep up with emerging trends. Regardless, fewer links mean fewer chances for users to deviate from your intention. They’re likely not raising much money.

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10 Things to Avoid in Email Campaigns | Network for Good Learning Center - Learn how to raise money online for your nonprofit

delicious NonprofitMarketing

Keep your campaigns easy on the eyes with simple, intentional style choices. Look for other ways to extend a personal touch, whether its through sending targeted messages based on your readers zip codes or interests or keeping a friendly, personal tone as you write your content. Tis the season for email marketing. We can help.

What Russian Troll Farms Can Teach Nonprofits About Social Media Marketing

J Campbell Social Marketing

There is no question of the despicable, evil nature and intent of the Internet Research Group. I do recommend that you create content that, while staying true to your mission and your values, is interesting and valuable to your target audience.

How to Work With a Social Media Consultant

J Campbell Social Marketing

Despite your best intentions and great ideas, perhaps you do not know how to begin to work with a consultant or what to expect. Be ready to jump in or your money will be wasted. If you are a nonprofit professional at a small organization, chances are you are resource-constrained.

The Domain Formula for Donor Newsletters

Kivi's Nonprofit Communications Blog

In two weeks Tom Ahern joins us for a brand-new e-clinic called Donor Newsletters That Raise More Money. How could a newsletter make more money than an appeal? More money through newsletters … hmmmmm, I say, what a novel idea!?! You have to talk to a single target audience.

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Donor Relationships: 5 Challenges and How to Overcome Them

Ann Green

As your nonprofit creates its communication strategy , be sure you’re taking intentional steps to tell your supporters about the impact they’ve made on your nonprofit. Ask your supporters to donate time rather than money. by Steven Shattuck.

Does This Oil Spill Metaphor Work for You?

Kivi's Nonprofit Communications Blog

But we aren’t supposed to feel sympathy for Senator Burr and the others who are targeted with this same ad in other states. We are supposed to be upset that they are taking money from Big Oil and not supporting the legislation.

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Video Making for Fun and For (Non)Profits

Kivi's Nonprofit Communications Blog

The plan was to use our flagship brand, identified by our fans and target audience in their trademark West Point-inspired uniforms, and place members in uniform in real life situations. Sean King.

Digital Fundraising + Social Media: Your Guide to Raising More

Fundraising Coach

You don’t need to spend the same amount of time, money, or energy on each platform: do some experimenting to find out where your supporters are already spending their time, and then meet them there. Depending on your target audience, you might consider a mix of both approaches.

Flying Blind Fundraising

The Agitator

I really don’t know whether it’s because they can’t abide treating different people differently … whether they don’t want to spend the time and money to gather this essential — and individual — information … whether they’ve just given up or don’t know how. Well, we wouldn’t still be using RFM (recency, frequency, monetary) predictive models…if anyone had been successful in finding a more effective way to target donors in an ROI-positive way.”

The Mobile Fundraising Tipping Point is Here


And it would just figure, that just the next day, I ended up at an evening session sponsored by Mobile Monday's DC chapter on "texting for dollars"--or how to raise money via mobile messaging. ASPCA: GIVE DOCTORS WITHOUT BORDERS: DOB MAKE A WISH: WISH OPERATION SMILE : SMILE Once you have texted your keyword, you will get a text message back verifying your intent to donate $5 to your charity of choice.

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How to 10X Your Cause Marketing with Content Marketing: 3 Strategic Approaches

Selfish Giving

The potential of content marketing for cause marketing goes beyond just raising money with companies with cause marketing. Content marketing is the tide that raises all boats, including the mother load of money that can be raised from individuals. It's more a question of content intent.

How the Benefit Concert is Shaping Philanthropy

Nonprofit Marketing Blog

Music has been one of the most powerful ways causes, celebrities, and communities can connect to raise money for serious issues. Make sure answers are readily available for reasonable questions about your mission, target amounts to be raised, and how collected funds will be used.

Sample Online Fundraising Plan

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In addition, we'll expand the opportunities for raising money elsewhere online. Many new people will also visit our site simply to look at the animals, without any intention of adopting. Eventually, we'll build in targeted e-mail messages for people with expressed interests in certain subjects like no-kill policy, dogs, feral cat care, etc., Special Campaigns We'll run a few targeted online campaigns throughout the year: one in December, and one in the spring.

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The Waiting is NOT the Hardest Part

Nonprofit Consultant Blog

The grant applications could be as simple as a letter of intent or a letter introducing the non-profit and explaining the grant request; or it could require a multi-page write-up with a significant number of supporting documents.

Interview With Author Sybil F. Stershic -- Share of Mind, Share of Heart

Diva Marketing Blog

While a strong mission helps drive financial support – i.e., “no mission, no money” – these leaders understand the reverse is also true – “no money, no mission.”. It involves being intentional in proactively communicating with staff and volunteers.

The Public Health Market Planner

Social Marketing and Social Change

That is a complete waste of time and money! Another waste of time and money! The target audience was very much driven by a perceived scarcity of time.

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Lessons from the KFC, Juvenile Diabetes Cause Marketing Fizzle

Selfish Giving

Questionable programs – despite intentions – spread like a spilled mega jug on the internet and through social media networks. Donating money to health causes based on sales of fried chicken and soda is a recipe The Colonel would never have approved.

Four to Eight U.S. Research Consortia Being Created to Study Effects of Deepwater Horizon Gulf of Mexico Oil Spill With Ten Year $500 Million Commitment

Seeking Grant Money Today

Deadline: May 9, 2011 (Letters of Intent) Gulf of Mexico Research Initiative Offers Funding for Consortia to Study Effects of Oil Spill The Gulf of Mexico Research Initiative Research Board has released a Request for Proposals to establish four to eight research consortia that will study the effects of the Deepwater Horizon oil spill in April 2010. From The Foundation Center. For more information for this grant opportunity, click "Link to RFP" at the end of this blog post].

Writing (and Testing) Great Nonprofit Emails


Set your intention. Before you write your email, set your primary intention. Do you want to raise money? That intention will help keep your email focused. EveryAction’s targeted email tools make setting up an engaging thank you sequence very easy. so you can run the tests that you need to optimize your programs and ultimately, raise more money. Keep testing so that you can better engage your supporters and raise more money.

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Co-creating the Social Marketing Discipline and Brand

Social Marketing and Social Change

A traditional view of a market is any arrangement in which some people offer goods or services and others buy it (either for money, barter or some other method of exchange).

Flat Earth Fundraising: Preventing Bottom-line Shipwrecks

The Agitator

Twenty years ago, in 1992, British fundraiser Ken Burnett published his landmark Relationship Fundraising: A Donor Based Approach to the Business of Raising Money. Before the 1700s ocean navigators could not find an accurate way of determining longitude.

The Roles A Nonprofit's Founder May Hold During the Life Cycle or Growth of the Organization

Seeking Grant Money Today

Who is the target population (or beneficiaries or clients)? Or he could also investigate (through a needs assessment conducted among the target population) what needs actually do exist that are not being met or aren't being met well and create a nonprofit to instead of his first idea, serve another. The intention is that the business or nonprofit will go on growing, succeeding, achieving, and building into the future indefinitely.

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