‘Commander’s Intent’ and Cause Marketing

Cause Related Marketing

Given that similarity, causes and sponsors might consider developing an approach to mission that the military uses called ‘commander’s intent.’ According to Wikipedia , it means: “An intent describing military focused operations and it is a publicly stated description of the end-state as it relates to forces (entities, people) and terrain, the purpose of the operation, and key tasks to accomplish. But commander’s intent puts the lie to that notion.

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What Are Your Intentions?

A Small Change

Is your intention to build a relationship that will bring money to the organization or do you see your prospects as community connectors? Let your prospects know what direction you are going. When making an introduction, do you set any expectations as to how the conversation will go? It cuts down on the number of uninterested people you talk with if they have an idea of why you’re having a conversation with them.

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Intentionally Connecting With Your Guests

A Small Change

At your events, the most important thing you can do is connect with your guests. Attendees come to the event from many different places, some are already close to the organizations, some are just trying it out for the first time, and then there is everyone in between. I find it really easy to get lost in a good conversation and then miss an opportunity to meet someone new or connect in a deeper way with a guest still learning more about the organization.

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Intentional branding

Mission Paradox Blog

They key to a good brand is working with intention. Branding is automatic.  Everyone has a brand. If a brand is a set of promises and expectations that you offer to the world, and it is , then you should understand that you (and your art) are always making promises. Not all promises are good ones. The overworked, tired, poorly paid Wal Mart worker is becoming a brand as big as the store itself. The internet troll is a brand. 

The Road to Nonprofit Hell is Paved with Vague Intent

Social Media Bird Brain

One of those words is "intent," although warriors like Musashi or Sun Tzu probably meant it more like attitude or spirit than a dictionary definition such as purpose. A combination might work best, as in intent: an attitude that. Image by blackheartking.com (xtyler) via Flickr When you've watched as much Japanese anime as I have, you notice some words seem to keep popping up.

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Honoring Donor Intent

The Nonprofit Consultant

This seems like such a basic, "Fundraising Ethics 101" topic that I'd never have to write a post explicitly about it, but it seems that even high profile nonprofit organizations need to be reminded: Donor Intent is King! This month started with the news that country star Garth Brooks had won his million dollar lawsuit against a regional hospital. The issue was over a donation Brooks had made with the understanding that a building would be named for the singer's late mother.

Resolutions and Intentions

Fundraising Breakthroughs

2008 • Declutter: papers, books, files, computer files, email. Routinize what can (and should) be routinized. Review and upgrade corporate design and branding. Compile and publish the best Change Matters tools. Update, expand, and publish the Nonprofit Fundraiser's Almanac.

Without Great Execution, Strategy is Just Good Intentions

Marketing for Nonprofits

In the end, strategy is nothing but good intentions unless it's effectively implemented. - We ALL have good intentions. "I The problem is, intentions are meaningless unless you CONSISTENTLY put your weight (time, talent and treasure) behind them. The real question is, how can we be people who align strategy (intention) with execution (action) to ensure that we live good lives? Be INTENTIONAL about these interactions.

What You Can Do About “The Social Dilemma”

Public Sector Marketing 2.0

The intent of this post is not to provide a synopsis (there are more than enough of those out there), but rather to share some high-level thoughts on what I liked and disliked about it, as well as concrete actions people can take. But not malicious intent.

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3 Commitments Newly Appointed School Heads Should Make in Their First Year

Mission Minded

This school year will be like none your school—or any school—has ever experienced, which is why the importance of designing an intentional entry process and committing to a comprehensive listening tour is paramount.

The Next Normal – The Future for Nonprofits In A Post-Pandemic World

J Campbell Social Marketing

But we can be hopeful, thoughtful, and intentional. When I created this series for the Nonprofit Social Media Nerds , I didn’t choose my words wisely. “Post-pandemic world” – What does that mean? Will we ever get there? We certainly aren’t there yet.

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Is your email signature actually working for you?

Reviewsnap

Our intention with this blog is that your nonprofit will see the same value in this service that we do. We use Sigstr at CrowdRise and love them. So, in full disclosure, they are a current partner of ours. Marketing

Nonprofit Branding: Fundraisers, Meet Your Huge New Market

NonProfit Branding

Big intent. The era of male-dominated philanthropy recently slipped out the back door. Did you notice? Daddy & Hubby are much less important. It’s women’s turn now. They have big bucks. Big interest. And they have philanthropic decision-power. Today women offer nonprofits much money. Their own money! And they offer much more! As one national leader […

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Why you should use nostalgia to promote more giving

iMarketSmart

Nostalgia increases concrete, tangible and general charitable intentions. The mediator of the effect of nostalgia on charitable intentions is empathy. Therefore, nostalgia augments empathy-based charitable intentions and behavior. I recently stumbled on a neat paper titled Nostalgia: The Gift That Keeps Giving. Here’s a summary: Overview. Nostalgia is a very personal, social emotion that involves momentous life events and social bonds.

Nonprofit Branding: We Screwed Up A Good Organization

NonProfit Branding

As a well intentioned board of directors, we underestimated the need for institutional focus and and the related need for internal (INTERNAL!) Staff conflicts? Indifference? Team working in silos? This story may help you fix these common problems. marketing. So, because we miscalculated, some staff played games, grew estranged and undermined mission. The story of […]. Snark Tank brand management nonprofit board nonprofit branding nonprofit management nonprofit stewardship VisABILIT

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Some Public Radio Stations – Including A Few VisABILITY Clients – Engage In Inappropriate Name-Calling

NonProfit Branding

Here we take a look at a small element of that overarching topic…… how you might inadvertently betray your intentions and weaken the impact of your pitches. Several posts on this blog explore pride of association and how it can be enhanced and harnessed. FUNDAMENTAL PREMISE: Premiums are not gratuities! They are not gifts. Avoid those […].

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Misinformation vs. Disinformation vs. Mal-information

Public Sector Marketing 2.0

I recommend that you ensure your online comms and digital engagement folks are well versed in key definitions from the Council of Europe’s Information Disorder Report: Misinformation : Information that is false, but not created with the intention of causing harm (e.g. a competitor purposely posting false statistics about your organization with an intent to discredit you).

How to Address Negative Online Comments About Your Nonprofit

J Campbell Social Marketing

Intention can be taken wildly out of context when a comment is made online, and you can’t see or hear the person making it. . 2) Determine the intent of the comment. .

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The 3 types of planned giving prospects

iMarketSmart

“YES, LET’S MEET”- They notified you about their gift intentions AND want more engagement such as a face-to-face meeting or a tour of your facility, etc. “NO, I DON’T WANT TO MEET”- Sure, these folks have notified you about their gift intentions but they don’t want to meet with anyone so they’ll need to be carefully stewarded from afar to ensure the gift sticks. But they’ll keep their gift intentions private.

Why Marketing Only to Older Planned Giving Prospects is a Bad Idea

iMarketSmart

Just look at Texas Tech Professor Russell James’ research findings on the gap between giving intentions [for regular donations] and bequest intentions (as noted in his research, Messages to encourage bequests: Testing new findings from neuroimaging ). In this study of donors from 40 different organizations, the average “giving intentions” among research participants (donors) was scored at 29.93

How to really measure the effectiveness of your legacy gift marketing efforts.

iMarketSmart

How many (what percent of your donors) answer affirmatively to a question about their intentions . Then you’ll have a clear picture that proves whether your your efforts are building awareness and changing intentions. I’m kicking myself because I didn’t think of this and I certainly can’t take credit for it. A brilliant researcher (Russell James III, J.D., Professor, Texas Tech University) gave me the idea recently.

6 Reasons to Rethink Your Email Newsletter

EveryAction

Regardless, fewer links mean fewer chances for users to deviate from your intention. Meanwhile, a straight-forward email donation ask to help support your work is much more effective because you are being clear with you intention and the action you want people to take. Email fundraising and organizing has changed a lot since mass email tools first appeared on the scene. Just ten years ago, nonprofit newsletters were the go-to channel for collecting donations.

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5 Habits of Successful Nonprofit Social Media Managers in 2020

J Campbell Social Marketing

Consistency and intention are key. . In the world of nonprofit social media, the landscape is changing so rapidly, and it’s becoming harder and harder to build community in our hyper-connected world. .

How to Attract and Keep More Monthly Donors

EveryAction

However, building and maintaining a sustainer program isn’t as simple as adding a button to your donation forms, it takes intentional time and effort to create an effective and profitable program. Part of the draw of joining a monthly giving program is a decrease in regular fundraising emails, so show appreciation for your monthly donors by being intentional about the fundraising communications that they receive.

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Thanks for the Legacy Gift…Here’s a Pin!

iMarketSmart

When I informed a nonprofit about my legacy gift intention, all I really got was a pin. So, we recommend you encourage donors and supporters to disclose their gift intentions early so your organization can begin to get to know them well. Do you give out pins? “Whoopie!” ” I thought to myself. Pins are not a bad idea. The problem is that too many organizations send out pins and that’s all.

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3 Realistic Social Media New Year’s Resolutions for Nonprofits

Kivi's Nonprofit Communications Blog

Enjoyment of video ads increase purchase intent by 97% and brand association by 139%. What are your intentions for your organization’s social media strategy? I apologize for the headline (and the macarons). I had to get you here and I knew “New Year’s Resolutions,” and sweets, might work. But here’s the thing – I don’t believe in New Year’s resolutions. I think if you want to make a change, now is as good a time as any.

A Day in the Life of a Quarantined Nonprofit Communicator – Jennifer Cobb

Kivi's Nonprofit Communications Blog

She currently serves as the Executive Director of Donor Relations for University of Arkansas for Medical Sciences (UAMS), where she leads a multi-faceted team focused on providing individualized, inspiring and intentional donor communications and experiences. Jennifer Cobb at home. Here is our latest submission for our Day in the Life of a Nonprofit Communicator – Quarantine Edition. Let’s see how Jennifer Cobb is adapting.

Thanks for the Legacy Gift…Here’s a Pin!

iMarketSmart

When I informed a nonprofit about my legacy gift intention, all I really got was a pin. So, we recommend you encourage donors and supporters to disclose their gift intentions early so your organization can begin to get to know them well. Do you give out pins? “Whoopie!” ” I thought to myself. Pins are not a bad idea. The problem is that too many organizations send out pins and that’s all.

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5 Core Competencies of Effective Nonprofit Social Media Managers

J Campbell Social Marketing

It must be done with intention and persistence to see any real traction. . Data shows that over 50% of nonprofits are active on at least two social media channels. With over 1.5 million nonprofits registered in the US, that’s a pretty significant amount of posting, tweeting, and ‘gramming. . Of course, being “active” is one thing – but are nonprofits truly leveraging the power and potential of these channels to get results? .

YOU are a valuable tool!

A Small Change

But for the most part, I am increasingly convinced that consistent and intentional conversations among fundraisers are among the most valuable tools that we have. I had the privilege recently of participating in Jim Shapiro’s Better NonProfit Conference which was designed to help development professionals and other non-profit folks to grow, lead, and fund their organizations.

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12 New Year’s resolutions for nonprofit communicators

ImpactMax

Design an intentional, one-year “stairway” of communications and activities that lead each of your 2-3 key audiences from initial awareness closer to engagement, loyalty, and support. Flickr/alykat.

An Argument Against Asking Donors to Provide Proof That They Left Your Organization in Their Estate Plan

iMarketSmart

Bleed, from the bottom of your heart, with appreciation for their very thoughtful gift intention. I guess I’m saying that gift intentions are nice. So you did some great marketing and you met with a bunch of folks. You did your job well and 5 (…or 50… or 500) people said that they left your organization in their estate plan. Next step: Confirm it? I’m not so sure.

The Value of Saying No

A Small Change

The best way to grow engagement with your supporters is to walk with them down a path where they make intentional decisions about their giving. This is going to sound a little bit weird but I like hearing “No” from my supporters. Sure, I like hearing yes much more, but “No” is my second favorite answer when I ask for money.

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7 Major Gift Fundraising Benchmarks You Really Need To Know

iMarketSmart

It was our intention to glean insight into this when we conducted the first Major Gift Benchmark Study in 2017 which you can download for free here. . Before we begin. The 2020 Major Gift Benchmark Study asked people working in nonprofit organizations (n=580) what they consider to be a major gift, how they are staffed to raise major gifts, the types of information used to identify major gift prospects, and more.

A Brilliant Stewardship Plan for Legacy Society Donors From Down Under

iMarketSmart

But the key is to think of the donor’s notification of their planned gift intentions as the starting point— not the end. There’s brilliance down under! . A while back on my LinkedIn Group (Major and Planned Gift Marketers) , Sharon Wangman outlined a stewardship plan for Legacy Society donors/members. Sharon said, “ If your donors have included you in the Will you should visit; if you have bequest prospects you should visit.

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How to really measure the effectiveness of your legacy gift marketing efforts.

iMarketSmart

How many (what percent of your donors) answer affirmatively to a question about their intentions . Then you’ll have a clear picture that proves whether your your efforts are building awareness and changing intentions. I’m kicking myself because I didn’t think of this and I certainly can’t take credit for it. A brilliant researcher (Russell James III, J.D., Professor, Texas Tech University) gave me the idea recently.

How to create a monthly giving program.

A Small Change

With this intentionality, monthly giving can be moved from a checkbox to a program that is accessible and exciting for more givers. Terrific follow up post on the ‘how to’ of monthly giving from our friend Josh Collier at Tacoma YFC : Okay, you’re sold, monthly giving should be more than an option on a response card. But then, what should it be?

How to Ensure That Your Legacy Gift Supporters Don’t Take You Out of Their Estate Plans

iMarketSmart

Just imagine if you lose 10% of your gift intentions per year without knowing it. I’m just saying that the easiest thing for you to do is to shore up your gift intentions with excellent stewardship that ensures your legacy gift supporters won’t take you out of their estate plans. There must be thousands of ways to practice Engagement Fundraising.

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Working the Room

A Small Change

If a large part of the room is unknown to you, meet people intentionally and strategically and do it in phases with which you are comfortable. Related posts: Staffing Your Events Organizing Your Acquisition Intentionally Connecting With Your Guests Talking to Different People In-Person Meetings. A good development officer understands the value of working the room.

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Mixed Links for Nonprofit Communicators – January 11, 2019

Kivi's Nonprofit Communications Blog

Seth Godin tells you what to do in Good intentions (how to be on time). Bayona. New Orleans, LA It’s Friday! Let’s wind down this week with some of the best articles, posts, tips, and more from around the world of marketing and fundraising. It’s time for Mixed Links… Behind the ball on making New Year’s Resolutions? Follow these 6 Steps to a SMART New Year. Those responsible for fundraising will want to look at 3 Key Metrics to Watch This Year.

That 1 Thing… Ugh!

Getting Attention

My intent is usually to do it on the plane home or as soon as I get back to my office. What’s that one bad work habit you want to change but just can’t do it ? C’mon—we all have at least one. But be it one or many, these habits can drive us crazy. Here’s my biggie bad: Whenever I speak or train, I learn a ton from folks like you who are in the room or on the webinar.

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Oh No! Not Another Good Idea

A Small Change

Mark 15 minutes a day off your calendar or an hour a week with the intention of doing nothing but thinking and planning out the next step. Do you ever feel like you have way to many ideas? Or do you feel like you have a lot of great ideas and things you want to do but never end up with time to get them done? How do you manage your good ideas? Do you ever find yourself partway through a new book on fundraising and are overcome with the number of programs or techniques you want to change?

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Communicating about Coronavirus and Your Events, Part 2

Kivi's Nonprofit Communications Blog

NTEN was clear in their earlier messaging that they had no intention of trying to put any of the event online (more on my feelings about that below). Whether intentional or not, NTEN’s messaging and rationalization for not canceling at that time reinforced that feeling in me.