Good Intentions Are Not Enough

Wild Woman Fundraising

It’s called Good Intentions Are Not Enough, and it is EXCELLENT. And Good Intentions Blogger Sandra talks about this, in her 1 Million Jasons post. The end goal with each Jason was for them to understand that Good Intentions are Not Enough.” Have you read this blog?

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Intentional branding

Mission Paradox Blog

They key to a good brand is working with intention. Branding is automatic.  Everyone has a brand. If a brand is a set of promises and expectations that you offer to the world, and it is , then you should understand that you (and your art) are always making promises.

‘Commander’s Intent’ and Cause Marketing

Cause Related Marketing

Given that similarity, causes and sponsors might consider developing an approach to mission that the military uses called ‘commander’s intent.’ According to Wikipedia , it means: “An intent describing military focused operations and it is a publicly stated description of the end-state as it relates to forces (entities, people) and terrain, the purpose of the operation, and key tasks to accomplish. But commander’s intent puts the lie to that notion.

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What Are Your Intentions?

A Small Change

Is your intention to build a relationship that will bring money to the organization or do you see your prospects as community connectors? Let your prospects know what direction you are going. When making an introduction, do you set any expectations as to how the conversation will go? It cuts down on the number of uninterested people you talk with if they have an idea of why you’re having a conversation with them.

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What are your intentions for 2014?

Wild Woman Fundraising

What do you think about setting an intention for the new year? Here’s the tree we set our intentions under for the new year. My friend E and I went up to the top of this dormant volcano here in Portland and made candles with our intentions on them, and we talked about why we had chosen these words. How to make money as a nonprofit consultant Leadership women 2014 intentions new year''s resolutions December 21st was the solstice.

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Intentionally Connecting With Your Guests

A Small Change

At your events, the most important thing you can do is connect with your guests. Attendees come to the event from many different places, some are already close to the organizations, some are just trying it out for the first time, and then there is everyone in between. I find it really easy to get lost in a good conversation and then miss an opportunity to meet someone new or connect in a deeper way with a guest still learning more about the organization.

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Honoring Donor Intent

Nonprofit Consultant Blog

This seems like such a basic, "Fundraising Ethics 101" topic that I'd never have to write a post explicitly about it, but it seems that even high profile nonprofit organizations need to be reminded: Donor Intent is King! This month started with the news that country star Garth Brooks had won his million dollar lawsuit against a regional hospital. The issue was over a donation Brooks had made with the understanding that a building would be named for the singer's late mother.

Resolutions and Intentions

Fundraising Breakthroughs

2008 • Declutter: papers, books, files, computer files, email. Routinize what can (and should) be routinized. Review and upgrade corporate design and branding. Compile and publish the best Change Matters tools. Update, expand, and publish the Nonprofit Fundraiser's Almanac.

Without Great Execution, Strategy is Just Good Intentions

Marketing for Nonprofits

In the end, strategy is nothing but good intentions unless it's effectively implemented. - We ALL have good intentions. "I The problem is, intentions are meaningless unless you CONSISTENTLY put your weight (time, talent and treasure) behind them. The real question is, how can we be people who align strategy (intention) with execution (action) to ensure that we live good lives? Be INTENTIONAL about these interactions.

What Grants Can, and Can’t Do for your Nonprofit

Wild Woman Fundraising

Recently, I got an email from a potential client. He asked me, “Hey, can you research a grant to help us get a computer lab and computers for our nonprofit?&#. And I said, “Here are the 7 different places that you can get free donated computers from!&#.

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Dueling Cause-Related Marketing Studies

Cause Related Marketing

Tags: Fleishman-Hillard intent to purchase Cone Inc.

Is your email signature actually working for you?

CrowdRise

Our intention with this blog is that your nonprofit will see the same value in this service that we do. We use Sigstr at CrowdRise and love them. So, in full disclosure, they are a current partner of ours. Marketing

Nonprofit Branding: Fundraisers, Meet Your Huge New Market

NonProfit Branding

Big intent. The era of male-dominated philanthropy recently slipped out the back door. Did you notice? Daddy & Hubby are much less important. It’s women’s turn now. They have big bucks. Big interest. And they have philanthropic decision-power.

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Why you should use nostalgia to promote more giving

iMarketSmart

Nostalgia increases concrete, tangible and general charitable intentions. The mediator of the effect of nostalgia on charitable intentions is empathy. Therefore, nostalgia augments empathy-based charitable intentions and behavior.

Nonprofit Branding: We Screwed Up A Good Organization

NonProfit Branding

As a well intentioned board of directors, we underestimated the need for institutional focus and and the related need for internal (INTERNAL!) Staff conflicts? Indifference? Team working in silos? This story may help you fix these common problems.

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Writing (and Testing) Great Nonprofit Emails

EveryAction

Set your intention. Before you write your email, set your primary intention. That intention will help keep your email focused. Crafting smart and effective emails can be challenging. Every list is different and there is no one-size-fits-all approach to writing effective emails. Luckily, there are a few tried-and-true principles to guide your writing. Once you've got something drafted, take the time to test your emails. Test everything from messaging to subject lines.

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Some Public Radio Stations – Including A Few VisABILITY Clients – Engage In Inappropriate Name-Calling

NonProfit Branding

Here we take a look at a small element of that overarching topic…… how you might inadvertently betray your intentions and weaken the impact of your pitches. Several posts on this blog explore pride of association and how it can be enhanced and harnessed. FUNDAMENTAL PREMISE: Premiums are not gratuities! They are not gifts. Avoid those […].

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How to Attract and Keep More Monthly Donors

EveryAction

However, building and maintaining a sustainer program isn’t as simple as adding a button to your donation forms, it takes intentional time and effort to create an effective and profitable program.

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The 3 types of planned giving prospects

iMarketSmart

“YES, LET’S MEET”- They notified you about their gift intentions AND want more engagement such as a face-to-face meeting or a tour of your facility, etc. Never disclosers – Many of your best prospects will never disclose their gift intentions.

Why Marketing Only to Older Planned Giving Prospects is a Bad Idea

iMarketSmart

Just look at Texas Tech Professor Russell James’ research findings on the gap between giving intentions [for regular donations] and bequest intentions (as noted in his research, Messages to encourage bequests: Testing new findings from neuroimaging ).

6 Reasons to Rethink Your Email Newsletter

EveryAction

Regardless, fewer links mean fewer chances for users to deviate from your intention. Meanwhile, a straight-forward email donation ask to help support your work is much more effective because you are being clear with you intention and the action you want people to take.

How to really measure the effectiveness of your legacy gift marketing efforts.

iMarketSmart

How many (what percent of your donors) answer affirmatively to a question about their intentions . Then you’ll have a clear picture that proves whether your your efforts are building awareness and changing intentions.

3 Realistic Social Media New Year’s Resolutions for Nonprofits

Kivi's Nonprofit Communications Blog

Enjoyment of video ads increase purchase intent by 97% and brand association by 139%. What are your intentions for your organization’s social media strategy? I apologize for the headline (and the macarons).

Raise More, Ask Less — Part 4

The Agitator

In Part 3 , we covered two important factors that are worth paying attention to and acting on — ‘Preference’ and ‘Intent’ The ‘intent’ to keep giving.

A Review of Term Paper Bibliography

SocialButterfly

Plagiarism is usually broken up into intentional and accidental dependent around the existence or absence of somebody’s intention. The Tried and True Method for Term Paper Bibliography in Step by Step Detail.

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Thanks for the Legacy Gift…Here’s a Pin!

iMarketSmart

When I informed a nonprofit about my legacy gift intention, all I really got was a pin. So, we recommend you encourage donors and supporters to disclose their gift intentions early so your organization can begin to get to know them well. Do you give out pins?

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Thanks for the Legacy Gift…Here’s a Pin!

iMarketSmart

When I informed a nonprofit about my legacy gift intention, all I really got was a pin. So, we recommend you encourage donors and supporters to disclose their gift intentions early so your organization can begin to get to know them well. Do you give out pins?

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YOU are a valuable tool!

A Small Change

But for the most part, I am increasingly convinced that consistent and intentional conversations among fundraisers are among the most valuable tools that we have.

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The Write My College Application Essay Cover Up

SocialButterfly

Providing an explanation by means of a letter of intent is an official manner of seeing your proposal through. The absolute most important point to keep in mind while drafting this essay is to stick to a line of thought, and elaborate it by means of examples.

An Argument Against Asking Donors to Provide Proof That They Left Your Organization in Their Estate Plan

iMarketSmart

Bleed, from the bottom of your heart, with appreciation for their very thoughtful gift intention. I guess I’m saying that gift intentions are nice. So you did some great marketing and you met with a bunch of folks.

A Brilliant Stewardship Plan for Legacy Society Donors From Down Under

iMarketSmart

But the key is to think of the donor’s notification of their planned gift intentions as the starting point— not the end. There’s brilliance down under! .

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The Debate Over Pay for Assignment

SocialButterfly

The usual intention of the perform analysis is always to keep the present staff without inducing an overload of work. The Pay for Assignment Chronicles. Additionally you will love major insurance policy coverage which would comprise the policy contrary to vandalism.

The Simply writing Essays Mask

SocialButterfly

Its intent is almost always to wide open a wonderful viewpoint to the targeted theme. You will definitely get in touch with your editor and supply your requirements. A truly to begin with draft doesn’t necessarily suggest you’re accomplished.

The Value of Saying No

A Small Change

The best way to grow engagement with your supporters is to walk with them down a path where they make intentional decisions about their giving. This is going to sound a little bit weird but I like hearing “No” from my supporters.

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That 1 Thing… Ugh!

Getting Attention

My intent is usually to do it on the plane home or as soon as I get back to my office. What’s that one bad work habit you want to change but just can’t do it ? C’mon—we all have at least one. But be it one or many, these habits can drive us crazy.

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4 Ways That Health Organizations Benefit From a Unified CRM

EveryAction

In a world where patients place high value on receiving personalized care, it is important to build your brand as an organization that cares about your supporters as individuals and delivers a unique and intentional experience in all of your interactions.

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5th Grade Book Summary – Is it a Scam?

SocialButterfly

The intention of this Executive Summary will be to compel the reader to read the remaining part of the small business enterprise method. The intention is to construct on small business plan strategies that work and fix the ones which don’t. The Most Popular 5th Grade Book Summary. Set your thesis announcement at the face of your own outline so that you don’t shed sight of it and ramble off-topic. The report should have a literature review.

A Quick Guide to Using Technology Throughout the Donor Engagement Process

J Campbell Social Marketing

They can gain better insight into each supporter’s connection to the organization and best understand their intent in donating. Guest post by Amanda Peterson, Enlightened Digital. The way people communicate continues to evolve as technology advances.

RIDDLE: How do you measure the success (or failure) of your planned giving program?

iMarketSmart

At first, he was hopeful that perhaps, the answer could be boiled down to a simple benchmark formula such as — Nonprofits should attain one new planned gift intention per year per 1,000 active donors.

How to really measure the effectiveness of your legacy gift marketing efforts.

iMarketSmart

How many (what percent of your donors) answer affirmatively to a question about their intentions . Then you’ll have a clear picture that proves whether your your efforts are building awareness and changing intentions.

How to Ensure That Your Legacy Gift Supporters Don’t Take You Out of Their Estate Plans

iMarketSmart

Just imagine if you lose 10% of your gift intentions per year without knowing it. I’m just saying that the easiest thing for you to do is to shore up your gift intentions with excellent stewardship that ensures your legacy gift supporters won’t take you out of their estate plans.

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3 Simple Ways to Improve Your Nonprofit Digital Storytelling TODAY

J Campbell Social Marketing

To truly connect with our donors and our supporters, and to drive change on the issues that we care deeply about, we have to make the shift to becoming intentional storytellers, and we have to use digital channels to disseminate our stories far and wide.

Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

Be more intentional about what you’re reading, and Get More Value Out of the Content You Consume. Cane and Table. New Orleans, LA. Good afternoon, friends!

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