‘Commander’s Intent’ and Cause Marketing

Cause Related Marketing

Given that similarity, causes and sponsors might consider developing an approach to mission that the military uses called ‘commander’s intent.’ According to Wikipedia , it means: “An intent describing military focused operations and it is a publicly stated description of the end-state as it relates to forces (entities, people) and terrain, the purpose of the operation, and key tasks to accomplish. But commander’s intent puts the lie to that notion.

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What Are Your Intentions?

A Small Change

Is your intention to build a relationship that will bring money to the organization or do you see your prospects as community connectors? Let your prospects know what direction you are going. When making an introduction, do you set any expectations as to how the conversation will go? It cuts down on the number of uninterested people you talk with if they have an idea of why you’re having a conversation with them.

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Intentional branding

Mission Paradox Blog

They key to a good brand is working with intention. Branding is automatic.  Everyone has a brand. If a brand is a set of promises and expectations that you offer to the world, and it is , then you should understand that you (and your art) are always making promises.

Intentionally Connecting With Your Guests

A Small Change

At your events, the most important thing you can do is connect with your guests. Attendees come to the event from many different places, some are already close to the organizations, some are just trying it out for the first time, and then there is everyone in between. I find it really easy to get lost in a good conversation and then miss an opportunity to meet someone new or connect in a deeper way with a guest still learning more about the organization.

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Honoring Donor Intent

Nonprofit Consultant Blog

This seems like such a basic, "Fundraising Ethics 101" topic that I'd never have to write a post explicitly about it, but it seems that even high profile nonprofit organizations need to be reminded: Donor Intent is King! This month started with the news that country star Garth Brooks had won his million dollar lawsuit against a regional hospital. The issue was over a donation Brooks had made with the understanding that a building would be named for the singer's late mother.

The Road to Nonprofit Hell is Paved with Vague Intent

Social Media Bird Brain

One of those words is "intent," although warriors like Musashi or Sun Tzu probably meant it more like attitude or spirit than a dictionary definition such as purpose. A combination might work best, as in intent: an attitude that. Image by blackheartking.com (xtyler) via Flickr When you've watched as much Japanese anime as I have, you notice some words seem to keep popping up.

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Resolutions and Intentions

Fundraising Breakthroughs

2008 • Declutter: papers, books, files, computer files, email. Routinize what can (and should) be routinized. Review and upgrade corporate design and branding. Compile and publish the best Change Matters tools. Update, expand, and publish the Nonprofit Fundraiser's Almanac.

Dueling Cause-Related Marketing Studies

Cause Related Marketing

Tags: Fleishman-Hillard intent to purchase Cone Inc.

Misinformation vs. Disinformation vs. Mal-information

Public Sector Marketing 2.0

I recommend that you ensure your online comms and digital engagement folks are well versed in key definitions from the Council of Europe’s Information Disorder Report: Misinformation : Information that is false, but not created with the intention of causing harm (e.g.

Nonprofit Branding: Fundraisers, Meet Your Huge New Market

NonProfit Branding

Big intent. The era of male-dominated philanthropy recently slipped out the back door. Did you notice? Daddy & Hubby are much less important. It’s women’s turn now. They have big bucks. Big interest. And they have philanthropic decision-power.

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Why you should use nostalgia to promote more giving

iMarketSmart

Nostalgia increases concrete, tangible and general charitable intentions. The mediator of the effect of nostalgia on charitable intentions is empathy. Therefore, nostalgia augments empathy-based charitable intentions and behavior.

Nonprofit Branding: We Screwed Up A Good Organization

NonProfit Branding

As a well intentioned board of directors, we underestimated the need for institutional focus and and the related need for internal (INTERNAL!) Staff conflicts? Indifference? Team working in silos? This story may help you fix these common problems.

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Is your email signature actually working for you?

CrowdRise

Our intention with this blog is that your nonprofit will see the same value in this service that we do. We use Sigstr at CrowdRise and love them. So, in full disclosure, they are a current partner of ours. Marketing

Some Public Radio Stations – Including A Few VisABILITY Clients – Engage In Inappropriate Name-Calling

NonProfit Branding

Here we take a look at a small element of that overarching topic…… how you might inadvertently betray your intentions and weaken the impact of your pitches. Several posts on this blog explore pride of association and how it can be enhanced and harnessed. FUNDAMENTAL PREMISE: Premiums are not gratuities! They are not gifts. Avoid those […].

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The 3 types of planned giving prospects

iMarketSmart

“YES, LET’S MEET”- They notified you about their gift intentions AND want more engagement such as a face-to-face meeting or a tour of your facility, etc. Never disclosers – Many of your best prospects will never disclose their gift intentions.

Why Marketing Only to Older Planned Giving Prospects is a Bad Idea

iMarketSmart

Just look at Texas Tech Professor Russell James’ research findings on the gap between giving intentions [for regular donations] and bequest intentions (as noted in his research, Messages to encourage bequests: Testing new findings from neuroimaging ).

Do You Have Decision Fatigue? Learn the Symptoms and How to Fight It #NPCOMMLIFE

Kivi's Nonprofit Communications Blog

How to Fight Decision Fatigue: Steve Jobs intentionally wore the same outfit everyday. How many decisions do you think you have you made today? Nah, we can make that many on food choices alone. (My My husband can attest to this).

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How to really measure the effectiveness of your legacy gift marketing efforts.

iMarketSmart

How many (what percent of your donors) answer affirmatively to a question about their intentions . Then you’ll have a clear picture that proves whether your your efforts are building awareness and changing intentions.

6 Reasons to Rethink Your Email Newsletter

EveryAction

Regardless, fewer links mean fewer chances for users to deviate from your intention. Meanwhile, a straight-forward email donation ask to help support your work is much more effective because you are being clear with you intention and the action you want people to take.

How to Attract and Keep More Monthly Donors

EveryAction

However, building and maintaining a sustainer program isn’t as simple as adding a button to your donation forms, it takes intentional time and effort to create an effective and profitable program.

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Writing (and Testing) Great Nonprofit Emails

EveryAction

Set your intention. Before you write your email, set your primary intention. That intention will help keep your email focused. Crafting smart and effective emails can be challenging. Every list is different and there is no one-size-fits-all approach to writing effective emails. Luckily, there are a few tried-and-true principles to guide your writing. Once you've got something drafted, take the time to test your emails. Test everything from messaging to subject lines.

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3 Realistic Social Media New Year’s Resolutions for Nonprofits

Kivi's Nonprofit Communications Blog

Enjoyment of video ads increase purchase intent by 97% and brand association by 139%. What are your intentions for your organization’s social media strategy? I apologize for the headline (and the macarons).

Thanks for the Legacy Gift…Here’s a Pin!

iMarketSmart

When I informed a nonprofit about my legacy gift intention, all I really got was a pin. So, we recommend you encourage donors and supporters to disclose their gift intentions early so your organization can begin to get to know them well. Do you give out pins?

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Thanks for the Legacy Gift…Here’s a Pin!

iMarketSmart

When I informed a nonprofit about my legacy gift intention, all I really got was a pin. So, we recommend you encourage donors and supporters to disclose their gift intentions early so your organization can begin to get to know them well. Do you give out pins?

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YOU are a valuable tool!

A Small Change

But for the most part, I am increasingly convinced that consistent and intentional conversations among fundraisers are among the most valuable tools that we have.

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An Argument Against Asking Donors to Provide Proof That They Left Your Organization in Their Estate Plan

iMarketSmart

Bleed, from the bottom of your heart, with appreciation for their very thoughtful gift intention. I guess I’m saying that gift intentions are nice. So you did some great marketing and you met with a bunch of folks.

Mixed Links for Nonprofit Communicators – January 11, 2019

Kivi's Nonprofit Communications Blog

Seth Godin tells you what to do in Good intentions (how to be on time). Bayona. New Orleans, LA It’s Friday! Let’s wind down this week with some of the best articles, posts, tips, and more from around the world of marketing and fundraising.

The Value of Saying No

A Small Change

The best way to grow engagement with your supporters is to walk with them down a path where they make intentional decisions about their giving. This is going to sound a little bit weird but I like hearing “No” from my supporters.

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A Brilliant Stewardship Plan for Legacy Society Donors From Down Under

iMarketSmart

But the key is to think of the donor’s notification of their planned gift intentions as the starting point— not the end. There’s brilliance down under! .

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10 Ways to Use Body Language to Close More Major Gifts

iMarketSmart

Donors get clues about the emotional intent behind your words from non-verbal sources (such as body language and voice intonation). Almost 50 years ago, Albert Mehrabian figured out that our words matter least and our body language matters most in face-to-face communications.

How to really measure the effectiveness of your legacy gift marketing efforts.

iMarketSmart

How many (what percent of your donors) answer affirmatively to a question about their intentions . Then you’ll have a clear picture that proves whether your your efforts are building awareness and changing intentions.

How to create a monthly giving program.

A Small Change

With this intentionality, monthly giving can be moved from a checkbox to a program that is accessible and exciting for more givers.

How to Ensure That Your Legacy Gift Supporters Don’t Take You Out of Their Estate Plans

iMarketSmart

Just imagine if you lose 10% of your gift intentions per year without knowing it. I’m just saying that the easiest thing for you to do is to shore up your gift intentions with excellent stewardship that ensures your legacy gift supporters won’t take you out of their estate plans.

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That 1 Thing… Ugh!

Getting Attention

My intent is usually to do it on the plane home or as soon as I get back to my office. What’s that one bad work habit you want to change but just can’t do it ? C’mon—we all have at least one. But be it one or many, these habits can drive us crazy.

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Oh No! Not Another Good Idea

A Small Change

Mark 15 minutes a day off your calendar or an hour a week with the intention of doing nothing but thinking and planning out the next step. Do you ever feel like you have way to many ideas?

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Be Quiet!

A Small Change

One technique I’ve heard of before is to intentionally take a drink of water or a sip of coffee. I’ve mentioned this in previous post but I wanted to hit on the point in a little bit more depth.

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Raise More, Ask Less — Part 4

The Agitator

In Part 3 , we covered two important factors that are worth paying attention to and acting on — ‘Preference’ and ‘Intent’ The ‘intent’ to keep giving.

Mixed Links for Nonprofit Marketers and Fundraisers

Kivi's Nonprofit Communications Blog

Farhad Chikhliwala at Wild Apricot Blog breaks down BoardSource’s recently released report, Leading With Intent: A National Index of Nonprofit Board Practices.

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RIDDLE: How do you measure the success (or failure) of your planned giving program?

iMarketSmart

At first, he was hopeful that perhaps, the answer could be boiled down to a simple benchmark formula such as — Nonprofits should attain one new planned gift intention per year per 1,000 active donors.

Want a Bigger Budget for Your Planned Gift Marketing Efforts?

iMarketSmart

Show your staff, your board, and your leadership: A list of donors who disclosed their gift intentions this year. Here’s a strategy that will help you get a bigger budget for your planned gift marketing efforts. Post your successes on the wall outside of your office. .

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Nonprofit Communications Confidential: Bosses

Kivi's Nonprofit Communications Blog

” “Whether it’s intentional or not, I can’t handle when ED’s and CEO’s don’t listen. We’ll probably tackle the subject of bosses a few times in Nonprofit Communications Confidential !

12 New Year’s resolutions for nonprofit communicators

ImpactMax

Design an intentional, one-year “stairway” of communications and activities that lead each of your 2-3 key audiences from initial awareness closer to engagement, loyalty, and support. Flickr/alykat.

NEWS FLASH: Most of your supporters don’t really want to be in your legacy society

iMarketSmart

But, oddly, that’s the first thing fundraisers offer legacy gift prospects and those who have disclosed their legacy gift intentions. . The next most popular offer is a pin. I think these offers are pretty lame.

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