Cause Related Marketing

MARCH 29, 2012

Given that similarity, causes and sponsors might consider developing an approach to mission that the military uses called ‘commander’s intent.’ According to Wikipedia , it means: “An intent describing military focused operations and it is a publicly stated description of the end-state as it relates to forces (entities, people) and terrain, the purpose of the operation, and key tasks to accomplish. But commander’s intent puts the lie to that notion.

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Intent Cause Marketing Wikipedia Mission 116

A Small Change

NOVEMBER 17, 2010

Is your intention to build a relationship that will bring money to the organization or do you see your prospects as community connectors? Let your prospects know what direction you are going. When making an introduction, do you set any expectations as to how the conversation will go? It cuts down on the number of uninterested people you talk with if they have an idea of why you’re having a conversation with them.

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Intent Prospect Conversion Acquisition 113

Mission Paradox Blog

AUGUST 19, 2013

They key to a good brand is working with intention. Branding is automatic.  Everyone has a brand. If a brand is a set of promises and expectations that you offer to the world, and it is , then you should understand that you (and your art) are always making promises.

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Intent Brand Branding Environment 59

A Small Change

SEPTEMBER 30, 2010

At your events, the most important thing you can do is connect with your guests. Attendees come to the event from many different places, some are already close to the organizations, some are just trying it out for the first time, and then there is everyone in between. I find it really easy to get lost in a good conversation and then miss an opportunity to meet someone new or connect in a deeper way with a guest still learning more about the organization.

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Intent Conversion Grassroots Rules 108

Social Media Bird Brain

MAY 20, 2010

One of those words is "intent," although warriors like Musashi or Sun Tzu probably meant it more like attitude or spirit than a dictionary definition such as purpose. A combination might work best, as in intent: an attitude that. Image by blackheartking.com (xtyler) via Flickr When you've watched as much Japanese anime as I have, you notice some words seem to keep popping up.

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Intent Attitudes Flickr Words 100

Nonprofit Consultant Blog

FEBRUARY 22, 2012

This seems like such a basic, "Fundraising Ethics 101" topic that I'd never have to write a post explicitly about it, but it seems that even high profile nonprofit organizations need to be reminded: Donor Intent is King! This month started with the news that country star Garth Brooks had won his million dollar lawsuit against a regional hospital. The issue was over a donation Brooks had made with the understanding that a building would be named for the singer's late mother.

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Intent Georgia Signature Faith 46

Fundraising Breakthroughs

JANUARY 10, 2008

2008 • Declutter: papers, books, files, computer files, email. Routinize what can (and should) be routinized. Review and upgrade corporate design and branding. Compile and publish the best Change Matters tools. Update, expand, and publish the Nonprofit Fundraiser's Almanac.

Intent 52

Intent Paper Corporate Review 52

Marketing for Nonprofits

DECEMBER 29, 2012

In the end, strategy is nothing but good intentions unless it's effectively implemented. - We ALL have good intentions. "I The problem is, intentions are meaningless unless you CONSISTENTLY put your weight (time, talent and treasure) behind them. The real question is, how can we be people who align strategy (intention) with execution (action) to ensure that we live good lives? Be INTENTIONAL about these interactions.

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Intent Strategy Chocolate Dinner 54

J Campbell Social Marketing

JUNE 1, 2020

But we can be hopeful, thoughtful, and intentional. When I created this series for the Nonprofit Social Media Nerds , I didn’t choose my words wisely. “Post-pandemic world” – What does that mean? Will we ever get there? We certainly aren’t there yet.

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Intent Philanthropy Conversion Foundation 206

NonProfit Branding

SEPTEMBER 8, 2015

Big intent. The era of male-dominated philanthropy recently slipped out the back door. Did you notice? Daddy & Hubby are much less important. It’s women’s turn now. They have big bucks. Big interest. And they have philanthropic decision-power.

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Brand Branding Intent Philanthropy 130

iMarketSmart

JULY 20, 2015

Nostalgia increases concrete, tangible and general charitable intentions. The mediator of the effect of nostalgia on charitable intentions is empathy. Therefore, nostalgia augments empathy-based charitable intentions and behavior.

Promotion 208

Promotion Charitable Intent College 208

NonProfit Branding

MARCH 4, 2014

As a well intentioned board of directors, we underestimated the need for institutional focus and and the related need for internal (INTERNAL!) Staff conflicts? Indifference? Team working in silos? This story may help you fix these common problems.

Brand 180

Brand Branding Organization Organic 180

Public Sector Marketing 2.0

SEPTEMBER 5, 2019

I recommend that you ensure your online comms and digital engagement folks are well versed in key definitions from the Council of Europe’s Information Disorder Report: Misinformation : Information that is false, but not created with the intention of causing harm (e.g.

Differentiation 202

Differentiation Europe Intent Distribution 202

CrowdRise

DECEMBER 19, 2017

Our intention with this blog is that your nonprofit will see the same value in this service that we do. We use Sigstr at CrowdRise and love them. So, in full disclosure, they are a current partner of ours. Marketing

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Signature Intent Service Work 44

J Campbell Social Marketing

JANUARY 13, 2020

Intention can be taken wildly out of context when a comment is made online, and you can’t see or hear the person making it. . 2) Determine the intent of the comment. .

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Online How To Forum Intent 245

NonProfit Branding

SEPTEMBER 6, 2015

Here we take a look at a small element of that overarching topic…… how you might inadvertently betray your intentions and weaken the impact of your pitches. Several posts on this blog explore pride of association and how it can be enhanced and harnessed. FUNDAMENTAL PREMISE: Premiums are not gratuities! They are not gifts. Avoid those […].

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Radio Intent Associations Association 109

iMarketSmart

JULY 15, 2015

“YES, LET’S MEET”- They notified you about their gift intentions AND want more engagement such as a face-to-face meeting or a tour of your facility, etc. Never disclosers – Many of your best prospects will never disclose their gift intentions.

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Prospect Plan Automation Intent 164

iMarketSmart

MARCH 27, 2014

Just look at Texas Tech Professor Russell James’ research findings on the gap between giving intentions [for regular donations] and bequest intentions (as noted in his research, Messages to encourage bequests: Testing new findings from neuroimaging ).

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Prospect Ideas Intent Plan 151

iMarketSmart

MAY 16, 2013

How many (what percent of your donors) answer affirmatively to a question about their intentions . Then you’ll have a clear picture that proves whether your your efforts are building awareness and changing intentions.

Measure 187

Measure Effective Effectiveness Texas 187

EveryAction

MARCH 29, 2018

Regardless, fewer links mean fewer chances for users to deviate from your intention. Meanwhile, a straight-forward email donation ask to help support your work is much more effective because you are being clear with you intention and the action you want people to take.

Email 174

Email Newsletter Intent Template 174

EveryAction

APRIL 18, 2018

However, building and maintaining a sustainer program isn’t as simple as adding a button to your donation forms, it takes intentional time and effort to create an effective and profitable program.

How To 194

How To Donors Automation Cards 194

iMarketSmart

JULY 17, 2014

When I informed a nonprofit about my legacy gift intention, all I really got was a pin. So, we recommend you encourage donors and supporters to disclose their gift intentions early so your organization can begin to get to know them well. Do you give out pins?

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Intent Impression Target Charity 141

Kivi's Nonprofit Communications Blog

JANUARY 3, 2017

Enjoyment of video ads increase purchase intent by 97% and brand association by 139%. What are your intentions for your organization’s social media strategy? I apologize for the headline (and the macarons).

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Social Media Media Social Video 255

iMarketSmart

JULY 17, 2014

When I informed a nonprofit about my legacy gift intention, all I really got was a pin. So, we recommend you encourage donors and supporters to disclose their gift intentions early so your organization can begin to get to know them well. Do you give out pins?

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Intent Impression Target Charity 130

A Small Change

JUNE 30, 2015

But for the most part, I am increasingly convinced that consistent and intentional conversations among fundraisers are among the most valuable tools that we have.

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Tools Non-profit Intent Design 198

iMarketSmart

APRIL 1, 2014

Bleed, from the bottom of your heart, with appreciation for their very thoughtful gift intention. I guess I’m saying that gift intentions are nice. So you did some great marketing and you met with a bunch of folks.

Organization 208

Organization Organic Plan Intent 208

A Small Change

MARCH 2, 2015

The best way to grow engagement with your supporters is to walk with them down a path where they make intentional decisions about their giving. This is going to sound a little bit weird but I like hearing “No” from my supporters.

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Intent Firm Prospect Major Donors 198

Kivi's Nonprofit Communications Blog

MARCH 12, 2020

NTEN was clear in their earlier messaging that they had no intention of trying to put any of the event online (more on my feelings about that below). Whether intentional or not, NTEN’s messaging and rationalization for not canceling at that time reinforced that feeling in me.

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Communications Conference Intent Healthcare 219

J Campbell Social Marketing

JANUARY 6, 2020

Consistency and intention are key. . In the world of nonprofit social media, the landscape is changing so rapidly, and it’s becoming harder and harder to build community in our hyper-connected world. .

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Social Media Media Social Podcast 279

Ann Green

JUNE 11, 2020

What is your intention? One of the first posts I wrote when I started this blog was the 4 C’s of Good Content (clear, concise, conversational, and compelling). I decided to revisit that post and add a 5th C (connection). I gave it a new title, too.

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Communications Segmentation Conversion Intent 61

Kivi's Nonprofit Communications Blog

JANUARY 11, 2019

Seth Godin tells you what to do in Good intentions (how to be on time). Bayona. New Orleans, LA It’s Friday! Let’s wind down this week with some of the best articles, posts, tips, and more from around the world of marketing and fundraising.

January 192

January Link Nonprofit Communications Communications 192

iMarketSmart

NOVEMBER 9, 2016

But the key is to think of the donor’s notification of their planned gift intentions as the starting point— not the end. There’s brilliance down under! .

Plan 179

Plan Donors Christmas March 179

iMarketSmart

MAY 16, 2013

How many (what percent of your donors) answer affirmatively to a question about their intentions . Then you’ll have a clear picture that proves whether your your efforts are building awareness and changing intentions.

Measure 130

Measure Effective Effectiveness Texas 130

iMarketSmart

MAY 4, 2020

It was our intention to glean insight into this when we conducted the first Major Gift Benchmark Study in 2017 which you can download for free here. . Before we begin.

Benchmark 141

Benchmark Prospect Studies Major Donors 141

A Small Change

APRIL 8, 2015

With this intentionality, monthly giving can be moved from a checkbox to a program that is accessible and exciting for more givers.

Program 217

Program How To Intent Mission 217

iMarketSmart

JUNE 30, 2014

Just imagine if you lose 10% of your gift intentions per year without knowing it. I’m just saying that the easiest thing for you to do is to shore up your gift intentions with excellent stewardship that ensures your legacy gift supporters won’t take you out of their estate plans.

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Plan Museum Intent United States 176

Getting Attention

MAY 6, 2015

My intent is usually to do it on the plane home or as soon as I get back to my office. What’s that one bad work habit you want to change but just can’t do it ? C’mon—we all have at least one. But be it one or many, these habits can drive us crazy.

Ohio 218

Ohio Intent Photos Training 218

A Small Change

SEPTEMBER 2, 2014

Mark 15 minutes a day off your calendar or an hour a week with the intention of doing nothing but thinking and planning out the next step. Do you ever feel like you have way to many ideas?

Ideas 229

Ideas Techniques Intent Industry 229

J Campbell Social Marketing

MARCH 25, 2019

In it, he laid out his statement of intent to move Facebook’s share-it-all culture to focus more on private messaging, ephemeral stories, and more encryption. . The winds of change are blowing hard at Facebook, and the potential implications for nonprofit digital marketers are huge.

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News Facebook Viral Intent 248

Kivi's Nonprofit Communications Blog

MARCH 13, 2015

Farhad Chikhliwala at Wild Apricot Blog breaks down BoardSource’s recently released report, Leading With Intent: A National Index of Nonprofit Board Practices.

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Link March Club April 206

A Small Change

JULY 29, 2014

One technique I’ve heard of before is to intentionally take a drink of water or a sip of coffee. I’ve mentioned this in previous post but I wanted to hit on the point in a little bit more depth.

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Intent Techniques Major Donors Money 187

The Agitator

APRIL 16, 2015

In Part 3 , we covered two important factors that are worth paying attention to and acting on — ‘Preference’ and ‘Intent’ The ‘intent’ to keep giving.

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Intent Jobs Direct Mail Nonprofit 75

Kivi's Nonprofit Communications Blog

NOVEMBER 2, 2015

” “Whether it’s intentional or not, I can’t handle when ED’s and CEO’s don’t listen. We’ll probably tackle the subject of bosses a few times in Nonprofit Communications Confidential !

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Nonprofit Communications Communications Nonprofit Intent 227