Cause Related Marketing

MARCH 29, 2012

Given that similarity, causes and sponsors might consider developing an approach to mission that the military uses called ‘commander’s intent.’ According to Wikipedia , it means: “An intent describing military focused operations and it is a publicly stated description of the end-state as it relates to forces (entities, people) and terrain, the purpose of the operation, and key tasks to accomplish. But commander’s intent puts the lie to that notion.

Intent 116

Intent Cause Marketing Wikipedia Mission 116

A Small Change

NOVEMBER 17, 2010

Is your intention to build a relationship that will bring money to the organization or do you see your prospects as community connectors? Let your prospects know what direction you are going. When making an introduction, do you set any expectations as to how the conversation will go? It cuts down on the number of uninterested people you talk with if they have an idea of why you’re having a conversation with them.

Intent 113

Intent Prospect Conversion Acquisition 113

A Small Change

SEPTEMBER 30, 2010

At your events, the most important thing you can do is connect with your guests. Attendees come to the event from many different places, some are already close to the organizations, some are just trying it out for the first time, and then there is everyone in between. I find it really easy to get lost in a good conversation and then miss an opportunity to meet someone new or connect in a deeper way with a guest still learning more about the organization.

Intent 108

Intent Conversion Grassroots Rules 108

Mission Paradox Blog

AUGUST 19, 2013

They key to a good brand is working with intention. Branding is automatic.  Everyone has a brand. If a brand is a set of promises and expectations that you offer to the world, and it is , then you should understand that you (and your art) are always making promises. Not all promises are good ones. The overworked, tired, poorly paid Wal Mart worker is becoming a brand as big as the store itself. The internet troll is a brand. 

Intent 45

Intent Brand Branding Environment 45

Social Media Bird Brain

MAY 20, 2010

One of those words is "intent," although warriors like Musashi or Sun Tzu probably meant it more like attitude or spirit than a dictionary definition such as purpose. A combination might work best, as in intent: an attitude that. Image by blackheartking.com (xtyler) via Flickr When you've watched as much Japanese anime as I have, you notice some words seem to keep popping up.

Intent 100

Intent Attitudes Flickr Words 100

The Nonprofit Consultant

FEBRUARY 22, 2012

This seems like such a basic, "Fundraising Ethics 101" topic that I'd never have to write a post explicitly about it, but it seems that even high profile nonprofit organizations need to be reminded: Donor Intent is King! This month started with the news that country star Garth Brooks had won his million dollar lawsuit against a regional hospital. The issue was over a donation Brooks had made with the understanding that a building would be named for the singer's late mother.

Intent 46

Intent Georgia Signature Faith 46

Fundraising Breakthroughs

JANUARY 10, 2008

2008 • Declutter: papers, books, files, computer files, email. Routinize what can (and should) be routinized. Review and upgrade corporate design and branding. Compile and publish the best Change Matters tools. Update, expand, and publish the Nonprofit Fundraiser's Almanac. Create more formal ongoing affiliate relationships with select colleagues - or a formal network - to expand and enhance the work Change Matters can do. Update business plan and get it critiqued.

Intent 40

Intent Paper Corporate Review 40

Cause Related Marketing

NOVEMBER 29, 2007

Tags: Fleishman-Hillard intent to purchase Cone Inc.

Studies 100

Studies Attitudes Opinions Intent 100

Public Sector Marketing 2.0

SEPTEMBER 17, 2020

The intent of this post is not to provide a synopsis (there are more than enough of those out there), but rather to share some high-level thoughts on what I liked and disliked about it, as well as concrete actions people can take. But not malicious intent.

Intent 235

Intent Ethics Social Social Media 235

Mission Minded

SEPTEMBER 11, 2020

This school year will be like none your school—or any school—has ever experienced, which is why the importance of designing an intentional entry process and committing to a comprehensive listening tour is paramount.

School 60

School Intent School Year Design 60

Reviewsnap

DECEMBER 19, 2017

Our intention with this blog is that your nonprofit will see the same value in this service that we do. We use Sigstr at CrowdRise and love them. So, in full disclosure, they are a current partner of ours. Marketing

Signature 56

Signature Intent Work Service 56

NonProfit Branding

SEPTEMBER 8, 2015

Big intent. The era of male-dominated philanthropy recently slipped out the back door. Did you notice? Daddy & Hubby are much less important. It’s women’s turn now. They have big bucks. Big interest. And they have philanthropic decision-power. Today women offer nonprofits much money. Their own money! And they offer much more! As one national leader […

Intent 100

Intent Brand Branding Philanthropy 100

iMarketSmart

JULY 20, 2015

Nostalgia increases concrete, tangible and general charitable intentions. The mediator of the effect of nostalgia on charitable intentions is empathy. Therefore, nostalgia augments empathy-based charitable intentions and behavior. I recently stumbled on a neat paper titled Nostalgia: The Gift That Keeps Giving. Here’s a summary: Overview. Nostalgia is a very personal, social emotion that involves momentous life events and social bonds.

Promotion 160

Promotion Charitable Intent College 160

NonProfit Branding

MARCH 4, 2014

As a well intentioned board of directors, we underestimated the need for institutional focus and and the related need for internal (INTERNAL!) Staff conflicts? Indifference? Team working in silos? This story may help you fix these common problems. marketing. So, because we miscalculated, some staff played games, grew estranged and undermined mission. The story of […]. Snark Tank brand management nonprofit board nonprofit branding nonprofit management nonprofit stewardship VisABILIT

Brand 138

Brand Branding Organization Organic 138

J Campbell Social Marketing

JUNE 1, 2020

But we can be hopeful, thoughtful, and intentional. When I created this series for the Nonprofit Social Media Nerds , I didn’t choose my words wisely. “Post-pandemic world” – What does that mean? Will we ever get there? We certainly aren’t there yet. These conversations were intended to bring together emerging and known thought leaders and practitioners in the sector, to discuss the current climate and ideas to navigate the future.

Intent 173

Intent Philanthropy Conversion Foundation 173

NonProfit Branding

SEPTEMBER 6, 2015

Here we take a look at a small element of that overarching topic…… how you might inadvertently betray your intentions and weaken the impact of your pitches. Several posts on this blog explore pride of association and how it can be enhanced and harnessed. FUNDAMENTAL PREMISE: Premiums are not gratuities! They are not gifts. Avoid those […].

Radio 109

Radio Intent Associations Association 109

J Campbell Social Marketing

NOVEMBER 4, 2020

Here is a 5-point plan for celebrating the spirit and the intention of Giving Tuesday: 1.

December 191

December Tagging Plan Global 191

Public Sector Marketing 2.0

SEPTEMBER 5, 2019

I recommend that you ensure your online comms and digital engagement folks are well versed in key definitions from the Council of Europe’s Information Disorder Report: Misinformation : Information that is false, but not created with the intention of causing harm (e.g. a competitor purposely posting false statistics about your organization with an intent to discredit you).

Differentiation 159

Differentiation Europe Intent Distribution 159

J Campbell Social Marketing

JANUARY 25, 2021

Be intentional. Social Media for Social Good Academy is OPEN for enrollment – for a very limited time! Sign up now through February 1, 2021. Click here for all the details ! How to convert social media fans and followers into donors and long-term supporters? That’s the big question, isn’t it?

Social Media 161

Social Media Media Youtube Donors 161

iMarketSmart

JULY 15, 2015

“YES, LET’S MEET”- They notified you about their gift intentions AND want more engagement such as a face-to-face meeting or a tour of your facility, etc. “NO, I DON’T WANT TO MEET”- Sure, these folks have notified you about their gift intentions but they don’t want to meet with anyone so they’ll need to be carefully stewarded from afar to ensure the gift sticks. But they’ll keep their gift intentions private.

Prospect 126

Prospect Plan Automation Intent 126

iMarketSmart

MARCH 27, 2014

Just look at Texas Tech Professor Russell James’ research findings on the gap between giving intentions [for regular donations] and bequest intentions (as noted in his research, Messages to encourage bequests: Testing new findings from neuroimaging ). In this study of donors from 40 different organizations, the average “giving intentions” among research participants (donors) was scored at 29.93

Prospect 116

Prospect Ideas Intent Texas 116

J Campbell Social Marketing

JANUARY 13, 2020

Intention can be taken wildly out of context when a comment is made online, and you can’t see or hear the person making it. . 2) Determine the intent of the comment. . Addressing negative online comments about your nonprofit – something that every single nonprofit social media manager has had to deal with at one point or another. .

Online 192

Online How To Forum Intent 192

iMarketSmart

MAY 16, 2013

How many (what percent of your donors) answer affirmatively to a question about their intentions . Then you’ll have a clear picture that proves whether your your efforts are building awareness and changing intentions. I’m kicking myself because I didn’t think of this and I certainly can’t take credit for it. A brilliant researcher (Russell James III, J.D., Professor, Texas Tech University) gave me the idea recently.

Measure 144

Measure Effective Effectiveness Texas 144

EveryAction

MARCH 29, 2018

Regardless, fewer links mean fewer chances for users to deviate from your intention. Meanwhile, a straight-forward email donation ask to help support your work is much more effective because you are being clear with you intention and the action you want people to take. Email fundraising and organizing has changed a lot since mass email tools first appeared on the scene. Just ten years ago, nonprofit newsletters were the go-to channel for collecting donations.

Email 134

Email Newsletter Intent Template 134

iMarketSmart

JULY 17, 2014

When I informed a nonprofit about my legacy gift intention, all I really got was a pin. So, we recommend you encourage donors and supporters to disclose their gift intentions early so your organization can begin to get to know them well. Do you give out pins? “Whoopie!” ” I thought to myself. Pins are not a bad idea. The problem is that too many organizations send out pins and that’s all.

Intent 109

Intent Impression Target Charity 109

EveryAction

APRIL 18, 2018

However, building and maintaining a sustainer program isn’t as simple as adding a button to your donation forms, it takes intentional time and effort to create an effective and profitable program. Part of the draw of joining a monthly giving program is a decrease in regular fundraising emails, so show appreciation for your monthly donors by being intentional about the fundraising communications that they receive.

Donors 149

Donors How To Automation Cards 149

iMarketSmart

JULY 17, 2014

When I informed a nonprofit about my legacy gift intention, all I really got was a pin. So, we recommend you encourage donors and supporters to disclose their gift intentions early so your organization can begin to get to know them well. Do you give out pins? “Whoopie!” ” I thought to myself. Pins are not a bad idea. The problem is that too many organizations send out pins and that’s all.

Intent 100

Intent Impression Target Charity 100

Kivi's Nonprofit Communications Blog

NOVEMBER 10, 2020

It’s OK to make changes to the creative brief but do so intentionally. A creative brief is a quick worksheet that you fill out before you get started on any significant piece of communications work. .

Creative 175

Creative Practices Best Practices Best Practice 175

A Small Change

JUNE 30, 2015

But for the most part, I am increasingly convinced that consistent and intentional conversations among fundraisers are among the most valuable tools that we have. I had the privilege recently of participating in Jim Shapiro’s Better NonProfit Conference which was designed to help development professionals and other non-profit folks to grow, lead, and fund their organizations.

Tools 152

Tools Non-profit Intent Design 152

iMarketSmart

APRIL 1, 2014

Bleed, from the bottom of your heart, with appreciation for their very thoughtful gift intention. I guess I’m saying that gift intentions are nice. So you did some great marketing and you met with a bunch of folks. You did your job well and 5 (…or 50… or 500) people said that they left your organization in their estate plan. Next step: Confirm it? I’m not so sure.

Organization 160

Organization Organic Plan Intent 160

A Small Change

MARCH 2, 2015

The best way to grow engagement with your supporters is to walk with them down a path where they make intentional decisions about their giving. This is going to sound a little bit weird but I like hearing “No” from my supporters. Sure, I like hearing yes much more, but “No” is my second favorite answer when I ask for money.

Intent 152

Intent Firm Prospect Conversion 152

iMarketSmart

NOVEMBER 9, 2016

But the key is to think of the donor’s notification of their planned gift intentions as the starting point— not the end. There’s brilliance down under! . A while back on my LinkedIn Group (Major and Planned Gift Marketers) , Sharon Wangman outlined a stewardship plan for Legacy Society donors/members. Sharon said, “ If your donors have included you in the Will you should visit; if you have bequest prospects you should visit.

Plan 138

Plan Donors Christmas March 138

iMarketSmart

MAY 16, 2013

How many (what percent of your donors) answer affirmatively to a question about their intentions . Then you’ll have a clear picture that proves whether your your efforts are building awareness and changing intentions. I’m kicking myself because I didn’t think of this and I certainly can’t take credit for it. A brilliant researcher (Russell James III, J.D., Professor, Texas Tech University) gave me the idea recently.

Measure 100

Measure Effective Effectiveness Texas 100

A Small Change

APRIL 8, 2015

With this intentionality, monthly giving can be moved from a checkbox to a program that is accessible and exciting for more givers. Terrific follow up post on the ‘how to’ of monthly giving from our friend Josh Collier at Tacoma YFC : Okay, you’re sold, monthly giving should be more than an option on a response card. But then, what should it be?

Program 167

Program How To Intent Mission 167

iMarketSmart

JUNE 30, 2014

Just imagine if you lose 10% of your gift intentions per year without knowing it. I’m just saying that the easiest thing for you to do is to shore up your gift intentions with excellent stewardship that ensures your legacy gift supporters won’t take you out of their estate plans. There must be thousands of ways to practice Engagement Fundraising.

Museum 135

Museum Intent Plan United States 135

A Small Change

AUGUST 22, 2011

If a large part of the room is unknown to you, meet people intentionally and strategically and do it in phases with which you are comfortable. Related posts: Staffing Your Events Organizing Your Acquisition Intentionally Connecting With Your Guests Talking to Different People In-Person Meetings. A good development officer understands the value of working the room.

Work 128

Work Intent Acquisition Environment 128

J Campbell Social Marketing

JULY 15, 2020

It must be done with intention and persistence to see any real traction. . Data shows that over 50% of nonprofits are active on at least two social media channels. With over 1.5 million nonprofits registered in the US, that’s a pretty significant amount of posting, tweeting, and ‘gramming. . Of course, being “active” is one thing – but are nonprofits truly leveraging the power and potential of these channels to get results? .

Social Media 195

Social Media Effective Effectiveness Media 195

Getting Attention

MAY 6, 2015

My intent is usually to do it on the plane home or as soon as I get back to my office. What’s that one bad work habit you want to change but just can’t do it ? C’mon—we all have at least one. But be it one or many, these habits can drive us crazy. Here’s my biggie bad: Whenever I speak or train, I learn a ton from folks like you who are in the room or on the webinar.

Ohio 167

Ohio Intent Photos Training 167

A Small Change

SEPTEMBER 2, 2014

Mark 15 minutes a day off your calendar or an hour a week with the intention of doing nothing but thinking and planning out the next step. Do you ever feel like you have way to many ideas? Or do you feel like you have a lot of great ideas and things you want to do but never end up with time to get them done? How do you manage your good ideas? Do you ever find yourself partway through a new book on fundraising and are overcome with the number of programs or techniques you want to change?

Ideas 176

Ideas Techniques Intent Industry 176

A Small Change

FEBRUARY 6, 2012

The intention behind a funding guideline does not always translate into the intended results. Funder Intention: Their perspective on leverage is that it increases their giving power. Funder Intention: The idea is that the funder is providing the start up funds for a program that the organization does not have the capacity yet to fund. I recently joined a committee that funds social services projects in the city in which I live.

Intent 110

Intent Guidelines Solution Examples 110

A Small Change

FEBRUARY 6, 2012

The intention behind a funding guideline does not always translate into the intended results. Funder Intention: Their perspective on leverage is that it increases their giving power. Funder Intention: The idea is that the funder is providing the start up funds for a program that the organization does not have the capacity yet to fund. I recently joined a committee that funds social services projects in the city in which I live.

Intent 110

Intent Guidelines Solution Examples 110

A Small Change

JULY 29, 2014

One technique I’ve heard of before is to intentionally take a drink of water or a sip of coffee. I’ve mentioned this in previous post but I wanted to hit on the point in a little bit more depth. After you have asked for a gift or even for a volunteer’s involvement and help their should be silence. The next person to talk should not be you, it should be the donor. Many people get nervous and feel like they have to fill the silence with other asks or other stories.

Intent 144

Intent Techniques Major Donors Money 144

iMarketSmart

MAY 4, 2020

It was our intention to glean insight into this when we conducted the first Major Gift Benchmark Study in 2017 which you can download for free here. . Before we begin. The 2020 Major Gift Benchmark Study asked people working in nonprofit organizations (n=580) what they consider to be a major gift, how they are staffed to raise major gifts, the types of information used to identify major gift prospects, and more.

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Benchmark Prospect Studies Major Donors 140