Cause Related Marketing

MARCH 29, 2012

Given that similarity, causes and sponsors might consider developing an approach to mission that the military uses called ‘commander’s intent.’ According to Wikipedia , it means: “An intent describing military focused operations and it is a publicly stated description of the end-state as it relates to forces (entities, people) and terrain, the purpose of the operation, and key tasks to accomplish. But commander’s intent puts the lie to that notion.

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Intent Cause Marketing Wikipedia Mission 116

A Small Change

NOVEMBER 17, 2010

Is your intention to build a relationship that will bring money to the organization or do you see your prospects as community connectors? Let your prospects know what direction you are going. When making an introduction, do you set any expectations as to how the conversation will go? It cuts down on the number of uninterested people you talk with if they have an idea of why you’re having a conversation with them.

Intent 113

Intent Prospect Conversion Acquisition 113

Mission Paradox Blog

AUGUST 19, 2013

They key to a good brand is working with intention. Branding is automatic.  Everyone has a brand. If a brand is a set of promises and expectations that you offer to the world, and it is , then you should understand that you (and your art) are always making promises.

Intent 59

Intent Brand Branding Environment 59

A Small Change

SEPTEMBER 30, 2010

At your events, the most important thing you can do is connect with your guests. Attendees come to the event from many different places, some are already close to the organizations, some are just trying it out for the first time, and then there is everyone in between. I find it really easy to get lost in a good conversation and then miss an opportunity to meet someone new or connect in a deeper way with a guest still learning more about the organization.

Intent 108

Intent Conversion Rules Grassroots 108

Nonprofit Consultant Blog

FEBRUARY 22, 2012

This seems like such a basic, "Fundraising Ethics 101" topic that I'd never have to write a post explicitly about it, but it seems that even high profile nonprofit organizations need to be reminded: Donor Intent is King! This month started with the news that country star Garth Brooks had won his million dollar lawsuit against a regional hospital. The issue was over a donation Brooks had made with the understanding that a building would be named for the singer's late mother.

Intent 45

Intent Georgia Signature Faith 45

Social Media Bird Brain

MAY 20, 2010

One of those words is "intent," although warriors like Musashi or Sun Tzu probably meant it more like attitude or spirit than a dictionary definition such as purpose. A combination might work best, as in intent: an attitude that. Image by blackheartking.com (xtyler) via Flickr When you've watched as much Japanese anime as I have, you notice some words seem to keep popping up.

Intent 100

Intent Attitudes Flickr Words 100

Fundraising Breakthroughs

JANUARY 10, 2008

2008 • Declutter: papers, books, files, computer files, email. Routinize what can (and should) be routinized. Review and upgrade corporate design and branding. Compile and publish the best Change Matters tools. Update, expand, and publish the Nonprofit Fundraiser's Almanac.

Intent 52

Intent Paper Corporate Review 52

Cause Related Marketing

NOVEMBER 29, 2007

Tags: Fleishman-Hillard intent to purchase Cone Inc.

Studies 130

Studies Attitudes Intent Opinions 130

Public Sector Marketing 2.0

SEPTEMBER 5, 2019

I recommend that you ensure your online comms and digital engagement folks are well versed in key definitions from the Council of Europe’s Information Disorder Report: Misinformation : Information that is false, but not created with the intention of causing harm (e.g.

Differentiation 202

Differentiation Europe Intent Distribution 202

NonProfit Branding

SEPTEMBER 8, 2015

Big intent. The era of male-dominated philanthropy recently slipped out the back door. Did you notice? Daddy & Hubby are much less important. It’s women’s turn now. They have big bucks. Big interest. And they have philanthropic decision-power.

Brand 130

Brand Branding Intent Philanthropy 130

iMarketSmart

JULY 20, 2015

Nostalgia increases concrete, tangible and general charitable intentions. The mediator of the effect of nostalgia on charitable intentions is empathy. Therefore, nostalgia augments empathy-based charitable intentions and behavior.

Promotion 208

Promotion Charitable Intent College 208

NonProfit Branding

MARCH 4, 2014

As a well intentioned board of directors, we underestimated the need for institutional focus and and the related need for internal (INTERNAL!) Staff conflicts? Indifference? Team working in silos? This story may help you fix these common problems.

Brand 180

Brand Branding Organic Organization 180

CrowdRise

DECEMBER 19, 2017

Our intention with this blog is that your nonprofit will see the same value in this service that we do. We use Sigstr at CrowdRise and love them. So, in full disclosure, they are a current partner of ours. Marketing

Signature 44

Signature Intent Service Work 44

NonProfit Branding

SEPTEMBER 6, 2015

Here we take a look at a small element of that overarching topic…… how you might inadvertently betray your intentions and weaken the impact of your pitches. Several posts on this blog explore pride of association and how it can be enhanced and harnessed. FUNDAMENTAL PREMISE: Premiums are not gratuities! They are not gifts. Avoid those […].

Radio 109

Radio Intent Association Associations 109

iMarketSmart

JULY 15, 2015

“YES, LET’S MEET”- They notified you about their gift intentions AND want more engagement such as a face-to-face meeting or a tour of your facility, etc. Never disclosers – Many of your best prospects will never disclose their gift intentions.

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Prospect Plan Automation Intent 164

iMarketSmart

MARCH 27, 2014

Just look at Texas Tech Professor Russell James’ research findings on the gap between giving intentions [for regular donations] and bequest intentions (as noted in his research, Messages to encourage bequests: Testing new findings from neuroimaging ).

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Prospect Ideas Intent Plan 151

Kivi's Nonprofit Communications Blog

SEPTEMBER 30, 2019

How to Fight Decision Fatigue: Steve Jobs intentionally wore the same outfit everyday. How many decisions do you think you have you made today? Nah, we can make that many on food choices alone. (My My husband can attest to this).

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How To Intent Spot May 217

iMarketSmart

MAY 16, 2013

How many (what percent of your donors) answer affirmatively to a question about their intentions . Then you’ll have a clear picture that proves whether your your efforts are building awareness and changing intentions.

Measure 187

Measure Effective Effectiveness Texas 187

EveryAction

MARCH 29, 2018

Regardless, fewer links mean fewer chances for users to deviate from your intention. Meanwhile, a straight-forward email donation ask to help support your work is much more effective because you are being clear with you intention and the action you want people to take.

Newsletter 176

Newsletter Email Intent Template 176

EveryAction

APRIL 18, 2018

However, building and maintaining a sustainer program isn’t as simple as adding a button to your donation forms, it takes intentional time and effort to create an effective and profitable program.

How To 198

How To Donors Automation Cards 198

EveryAction

AUGUST 24, 2018

Set your intention. Before you write your email, set your primary intention. That intention will help keep your email focused. Crafting smart and effective emails can be challenging. Every list is different and there is no one-size-fits-all approach to writing effective emails. Luckily, there are a few tried-and-true principles to guide your writing. Once you've got something drafted, take the time to test your emails. Test everything from messaging to subject lines.

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Test Email Writing Intent 142

Kivi's Nonprofit Communications Blog

JANUARY 3, 2017

Enjoyment of video ads increase purchase intent by 97% and brand association by 139%. What are your intentions for your organization’s social media strategy? I apologize for the headline (and the macarons).

Social Media 259

Social Media Media Social Video 259

iMarketSmart

JULY 17, 2014

When I informed a nonprofit about my legacy gift intention, all I really got was a pin. So, we recommend you encourage donors and supporters to disclose their gift intentions early so your organization can begin to get to know them well. Do you give out pins?

Intent 141

Intent Impression Target Charity 141

iMarketSmart

JULY 17, 2014

When I informed a nonprofit about my legacy gift intention, all I really got was a pin. So, we recommend you encourage donors and supporters to disclose their gift intentions early so your organization can begin to get to know them well. Do you give out pins?

Intent 130

Intent Impression Target Charity 130

A Small Change

JUNE 30, 2015

But for the most part, I am increasingly convinced that consistent and intentional conversations among fundraisers are among the most valuable tools that we have.

Tools 198

Tools Non-profit Intent Best Practice 198

iMarketSmart

APRIL 1, 2014

Bleed, from the bottom of your heart, with appreciation for their very thoughtful gift intention. I guess I’m saying that gift intentions are nice. So you did some great marketing and you met with a bunch of folks.

Organic 208

Organic Organization Plan Intent 208

Kivi's Nonprofit Communications Blog

JANUARY 11, 2019

Seth Godin tells you what to do in Good intentions (how to be on time). Bayona. New Orleans, LA It’s Friday! Let’s wind down this week with some of the best articles, posts, tips, and more from around the world of marketing and fundraising.

January 182

January Link Nonprofit Communications Communications 182

A Small Change

MARCH 2, 2015

The best way to grow engagement with your supporters is to walk with them down a path where they make intentional decisions about their giving. This is going to sound a little bit weird but I like hearing “No” from my supporters.

Intent 198

Intent Firm Prospect Major Donors 198

iMarketSmart

NOVEMBER 9, 2016

But the key is to think of the donor’s notification of their planned gift intentions as the starting point— not the end. There’s brilliance down under! .

Plan 179

Plan Donors Christmas March 179

iMarketSmart

FEBRUARY 15, 2019

Donors get clues about the emotional intent behind your words from non-verbal sources (such as body language and voice intonation). Almost 50 years ago, Albert Mehrabian figured out that our words matter least and our body language matters most in face-to-face communications.

Attitudes 130

Attitudes Words Intent Studies 130

iMarketSmart

MAY 16, 2013

How many (what percent of your donors) answer affirmatively to a question about their intentions . Then you’ll have a clear picture that proves whether your your efforts are building awareness and changing intentions.

Measure 130

Measure Effective Effectiveness Texas 130

A Small Change

APRIL 8, 2015

With this intentionality, monthly giving can be moved from a checkbox to a program that is accessible and exciting for more givers.

Program 217

Program How To Intent Mission 217

iMarketSmart

JUNE 30, 2014

Just imagine if you lose 10% of your gift intentions per year without knowing it. I’m just saying that the easiest thing for you to do is to shore up your gift intentions with excellent stewardship that ensures your legacy gift supporters won’t take you out of their estate plans.

Plan 176

Plan Museum Intent United States 176

Getting Attention

MAY 6, 2015

My intent is usually to do it on the plane home or as soon as I get back to my office. What’s that one bad work habit you want to change but just can’t do it ? C’mon—we all have at least one. But be it one or many, these habits can drive us crazy.

Ohio 219

Ohio Intent Photos Training 219

A Small Change

SEPTEMBER 2, 2014

Mark 15 minutes a day off your calendar or an hour a week with the intention of doing nothing but thinking and planning out the next step. Do you ever feel like you have way to many ideas?

Ideas 229

Ideas Techniques Intent Industry 229

A Small Change

JULY 29, 2014

One technique I’ve heard of before is to intentionally take a drink of water or a sip of coffee. I’ve mentioned this in previous post but I wanted to hit on the point in a little bit more depth.

Intent 187

Intent Techniques Major Donors Money 187

The Agitator

APRIL 16, 2015

In Part 3 , we covered two important factors that are worth paying attention to and acting on — ‘Preference’ and ‘Intent’ The ‘intent’ to keep giving.

Intent 75

Intent Jobs Direct Mail Nonprofit 75

Kivi's Nonprofit Communications Blog

MARCH 13, 2015

Farhad Chikhliwala at Wild Apricot Blog breaks down BoardSource’s recently released report, Leading With Intent: A National Index of Nonprofit Board Practices.

Link 201

Link March Club April 201

iMarketSmart

MARCH 13, 2017

At first, he was hopeful that perhaps, the answer could be boiled down to a simple benchmark formula such as — Nonprofits should attain one new planned gift intention per year per 1,000 active donors.

Measure 151

Measure Sales And Marketing Plan Program 151

iMarketSmart

JUNE 5, 2014

Show your staff, your board, and your leadership: A list of donors who disclosed their gift intentions this year. Here’s a strategy that will help you get a bigger budget for your planned gift marketing efforts. Post your successes on the wall outside of your office. .

Budget 180

Budget Plan Intent Average 180

Kivi's Nonprofit Communications Blog

NOVEMBER 2, 2015

” “Whether it’s intentional or not, I can’t handle when ED’s and CEO’s don’t listen. We’ll probably tackle the subject of bosses a few times in Nonprofit Communications Confidential !

Nonprofit Communications 215

Nonprofit Communications Communications Nonprofit Intent 215

ImpactMax

DECEMBER 1, 2010

Design an intentional, one-year “stairway” of communications and activities that lead each of your 2-3 key audiences from initial awareness closer to engagement, loyalty, and support. Flickr/alykat.

Nonprofit Communications 212

Nonprofit Communications Communications Jan Flickr 212

iMarketSmart

FEBRUARY 15, 2017

But, oddly, that’s the first thing fundraisers offer legacy gift prospects and those who have disclosed their legacy gift intentions. . The next most popular offer is a pin. I think these offers are pretty lame.

News 141

News Non-profit Intent Prospect 141