‘Commander’s Intent’ and Cause Marketing

Cause Related Marketing

Given that similarity, causes and sponsors might consider developing an approach to mission that the military uses called ‘commander’s intent.’ According to Wikipedia , it means: “An intent describing military focused operations and it is a publicly stated description of the end-state as it relates to forces (entities, people) and terrain, the purpose of the operation, and key tasks to accomplish. But commander’s intent puts the lie to that notion.

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What Are Your Intentions?

A Small Change

Is your intention to build a relationship that will bring money to the organization or do you see your prospects as community connectors? Let your prospects know what direction you are going. When making an introduction, do you set any expectations as to how the conversation will go? It cuts down on the number of uninterested people you talk with if they have an idea of why you’re having a conversation with them.

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Intentionally Connecting With Your Guests

A Small Change

At your events, the most important thing you can do is connect with your guests. Attendees come to the event from many different places, some are already close to the organizations, some are just trying it out for the first time, and then there is everyone in between. I find it really easy to get lost in a good conversation and then miss an opportunity to meet someone new or connect in a deeper way with a guest still learning more about the organization.

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Intentional branding

Mission Paradox Blog

They key to a good brand is working with intention. Branding is automatic.  Everyone has a brand. If a brand is a set of promises and expectations that you offer to the world, and it is , then you should understand that you (and your art) are always making promises. Not all promises are good ones. The overworked, tired, poorly paid Wal Mart worker is becoming a brand as big as the store itself. The internet troll is a brand. 

The Road to Nonprofit Hell is Paved with Vague Intent

Social Media Bird Brain

One of those words is "intent," although warriors like Musashi or Sun Tzu probably meant it more like attitude or spirit than a dictionary definition such as purpose. A combination might work best, as in intent: an attitude that. Image by blackheartking.com (xtyler) via Flickr When you've watched as much Japanese anime as I have, you notice some words seem to keep popping up.

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Honoring Donor Intent

The Nonprofit Consultant

This seems like such a basic, "Fundraising Ethics 101" topic that I'd never have to write a post explicitly about it, but it seems that even high profile nonprofit organizations need to be reminded: Donor Intent is King! This month started with the news that country star Garth Brooks had won his million dollar lawsuit against a regional hospital. The issue was over a donation Brooks had made with the understanding that a building would be named for the singer's late mother.

Resolutions and Intentions

Fundraising Breakthroughs

2008 • Declutter: papers, books, files, computer files, email. Routinize what can (and should) be routinized. Review and upgrade corporate design and branding. Compile and publish the best Change Matters tools. Update, expand, and publish the Nonprofit Fundraiser's Almanac. Create more formal ongoing affiliate relationships with select colleagues - or a formal network - to expand and enhance the work Change Matters can do. Update business plan and get it critiqued.

Dueling Cause-Related Marketing Studies

Cause Related Marketing

Tags: Fleishman-Hillard intent to purchase Cone Inc.

3 Commitments Newly Appointed School Heads Should Make in Their First Year

Mission Minded

This school year will be like none your school—or any school—has ever experienced, which is why the importance of designing an intentional entry process and committing to a comprehensive listening tour is paramount.

What You Can Do About “The Social Dilemma”

Public Sector Marketing 2.0

The intent of this post is not to provide a synopsis (there are more than enough of those out there), but rather to share some high-level thoughts on what I liked and disliked about it, as well as concrete actions people can take. But not malicious intent.

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Is your email signature actually working for you?


Our intention with this blog is that your nonprofit will see the same value in this service that we do. We use Sigstr at CrowdRise and love them. So, in full disclosure, they are a current partner of ours. Marketing

The Next Normal – The Future for Nonprofits In A Post-Pandemic World

J Campbell Social Marketing

But we can be hopeful, thoughtful, and intentional. When I created this series for the Nonprofit Social Media Nerds , I didn’t choose my words wisely. “Post-pandemic world” – What does that mean? Will we ever get there? We certainly aren’t there yet.

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Nonprofit Branding: Fundraisers, Meet Your Huge New Market

NonProfit Branding

Big intent. The era of male-dominated philanthropy recently slipped out the back door. Did you notice? Daddy & Hubby are much less important. It’s women’s turn now. They have big bucks. Big interest. And they have philanthropic decision-power. Today women offer nonprofits much money. Their own money! And they offer much more! As one national leader […

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Why you should use nostalgia to promote more giving


Nostalgia increases concrete, tangible and general charitable intentions. The mediator of the effect of nostalgia on charitable intentions is empathy. Therefore, nostalgia augments empathy-based charitable intentions and behavior. I recently stumbled on a neat paper titled Nostalgia: The Gift That Keeps Giving. Here’s a summary: Overview. Nostalgia is a very personal, social emotion that involves momentous life events and social bonds.

Nonprofit Branding: We Screwed Up A Good Organization

NonProfit Branding

As a well intentioned board of directors, we underestimated the need for institutional focus and and the related need for internal (INTERNAL!) Staff conflicts? Indifference? Team working in silos? This story may help you fix these common problems. marketing. So, because we miscalculated, some staff played games, grew estranged and undermined mission. The story of […]. Snark Tank brand management nonprofit board nonprofit branding nonprofit management nonprofit stewardship VisABILIT

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Some Public Radio Stations – Including A Few VisABILITY Clients – Engage In Inappropriate Name-Calling

NonProfit Branding

Here we take a look at a small element of that overarching topic…… how you might inadvertently betray your intentions and weaken the impact of your pitches. Several posts on this blog explore pride of association and how it can be enhanced and harnessed. FUNDAMENTAL PREMISE: Premiums are not gratuities! They are not gifts. Avoid those […].

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Misinformation vs. Disinformation vs. Mal-information

Public Sector Marketing 2.0

I recommend that you ensure your online comms and digital engagement folks are well versed in key definitions from the Council of Europe’s Information Disorder Report: Misinformation : Information that is false, but not created with the intention of causing harm (e.g. a competitor purposely posting false statistics about your organization with an intent to discredit you).

How to Learn SEO in 2021 [Newbie-Friendly Guide]

Nonprofit Marketing Insights by GlobalOwls

Yes, you can perform a keyword research in different ways, but one crucial thing that you should understand is a search inquiry’s intent. When you identify an inquiry intent, you will have more chances to make keyword selection ideas in order to attract more consumers.

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How to Create a Volunteer Handbook Your Volunteers Will Use

Get Fully Funded

Explain the importance of confidentiality, and provide a form for volunteers to sign acknowledging their intent to keep sensitive information confidential.

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How to Address Negative Online Comments About Your Nonprofit

J Campbell Social Marketing

Intention can be taken wildly out of context when a comment is made online, and you can’t see or hear the person making it. . 2) Determine the intent of the comment. .

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Your Simple 5-Point Plan for Giving Tuesday on December 1 #GivingTuesday

J Campbell Social Marketing

Here is a 5-point plan for celebrating the spirit and the intention of Giving Tuesday: 1.

Debunking 7 Common Myths For New Nonprofit Professionals

Get Fully Funded

Whether you’re just starting your career or coming from another sector, you need to show that you bring a lot more than good intent. You’re ready to save the world, right?

The 3 types of planned giving prospects


“YES, LET’S MEET”- They notified you about their gift intentions AND want more engagement such as a face-to-face meeting or a tour of your facility, etc. “NO, I DON’T WANT TO MEET”- Sure, these folks have notified you about their gift intentions but they don’t want to meet with anyone so they’ll need to be carefully stewarded from afar to ensure the gift sticks. But they’ll keep their gift intentions private.

Why Marketing Only to Older Planned Giving Prospects is a Bad Idea


Just look at Texas Tech Professor Russell James’ research findings on the gap between giving intentions [for regular donations] and bequest intentions (as noted in his research, Messages to encourage bequests: Testing new findings from neuroimaging ). In this study of donors from 40 different organizations, the average “giving intentions” among research participants (donors) was scored at 29.93

How to Convert Social Media Fans and Followers Into Donors and Long-Term Supporters

J Campbell Social Marketing

Be intentional. Social Media for Social Good Academy is OPEN for enrollment – for a very limited time! Sign up now through February 1, 2021. Click here for all the details ! How to convert social media fans and followers into donors and long-term supporters? That’s the big question, isn’t it?

5 Most Fun Group Activities For Team Building 

Nonprofit Marketing Insights by GlobalOwls

Your vision statement must repent your intentions and perspective of the organization. It should represent your intention with the company and where you would like to see it in the upcoming future. 5 Most Fun Group Activities For Team Building .

Posters for Facebook Events: How To

Nonprofit Marketing Insights by GlobalOwls

Deciding the graphic part of your poster is to determine how you will wrap and deliver the information to the world, and to effectively attain it you must take readability as the ultimate goal of your intent. Posters for Facebook Events: How To.

Mixed Links for Nonprofit Communicators – January 29, 2021

Kivi's Nonprofit Communications Blog

M+R shares Inspirations, Intentions, and Ideas from our Roundtable on Ethical Creative. The Collins Quarter. Savannah, GA. Happy Friday! I hope you had a great week.

5 Ways to Drive Operational Efficiency in Your Nonprofit Organization

Nonprofit Marketing Insights by GlobalOwls

Your vision statement must repent your intentions and perspective of the organization. It should represent your intention with the company and where you would like to see it in the upcoming future. 5 Ways to Drive Operational Efficiency in Your Nonprofit Organization.

How to really measure the effectiveness of your legacy gift marketing efforts.


How many (what percent of your donors) answer affirmatively to a question about their intentions . Then you’ll have a clear picture that proves whether your your efforts are building awareness and changing intentions. I’m kicking myself because I didn’t think of this and I certainly can’t take credit for it. A brilliant researcher (Russell James III, J.D., Professor, Texas Tech University) gave me the idea recently.

Tools To Help Write Quality Articles Faster

Nonprofit Marketing Insights by GlobalOwls

formality (Informal, Neutral, Formal), intent (Inform, Convince, etc.), Tools To Help Write Quality Articles Faster.

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Building a Strong Nonprofit Brand [Step-by-step Guide + Free Resources]

Nonprofit Marketing Insights by GlobalOwls

The former corresponds to the intent behind the branding and the way a company does the following?—?all Building a Strong Nonprofit Brand [Step-by-step Guide + Free Resources]. Having a strong brand is not just a great idea for commercial organizations.

5 More Practical Uses for a Creative Brief

Kivi's Nonprofit Communications Blog

It’s OK to make changes to the creative brief but do so intentionally. A creative brief is a quick worksheet that you fill out before you get started on any significant piece of communications work. .

Thanks for the Legacy Gift…Here’s a Pin!


When I informed a nonprofit about my legacy gift intention, all I really got was a pin. So, we recommend you encourage donors and supporters to disclose their gift intentions early so your organization can begin to get to know them well. Do you give out pins? “Whoopie!” ” I thought to myself. Pins are not a bad idea. The problem is that too many organizations send out pins and that’s all.

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6 Reasons to Rethink Your Email Newsletter


Regardless, fewer links mean fewer chances for users to deviate from your intention. Meanwhile, a straight-forward email donation ask to help support your work is much more effective because you are being clear with you intention and the action you want people to take. Email fundraising and organizing has changed a lot since mass email tools first appeared on the scene. Just ten years ago, nonprofit newsletters were the go-to channel for collecting donations.

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How to Write a Strong Vision Statement for your Nonprofit

Nonprofit Marketing Insights by GlobalOwls

A clear and authoritative vision statement plays an imperative role in conveying to the stakeholders your intentions and inspire to progress in its purposes. Your vision statement must repent your intentions and perspective of the organization.

How to Attract and Keep More Monthly Donors


However, building and maintaining a sustainer program isn’t as simple as adding a button to your donation forms, it takes intentional time and effort to create an effective and profitable program. Part of the draw of joining a monthly giving program is a decrease in regular fundraising emails, so show appreciation for your monthly donors by being intentional about the fundraising communications that they receive.

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3 Realistic Social Media New Year’s Resolutions for Nonprofits

Kivi's Nonprofit Communications Blog

Enjoyment of video ads increase purchase intent by 97% and brand association by 139%. What are your intentions for your organization’s social media strategy? I apologize for the headline (and the macarons). I had to get you here and I knew “New Year’s Resolutions,” and sweets, might work. But here’s the thing – I don’t believe in New Year’s resolutions. I think if you want to make a change, now is as good a time as any.

Thanks for the Legacy Gift…Here’s a Pin!


When I informed a nonprofit about my legacy gift intention, all I really got was a pin. So, we recommend you encourage donors and supporters to disclose their gift intentions early so your organization can begin to get to know them well. Do you give out pins? “Whoopie!” ” I thought to myself. Pins are not a bad idea. The problem is that too many organizations send out pins and that’s all.

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7 Major Gift Fundraising Benchmarks You Really Need To Know


It was our intention to glean insight into this when we conducted the first Major Gift Benchmark Study in 2017 which you can download for free here. . Before we begin.

A Day in the Life of a Quarantined Nonprofit Communicator – Jennifer Cobb

Kivi's Nonprofit Communications Blog

She currently serves as the Executive Director of Donor Relations for University of Arkansas for Medical Sciences (UAMS), where she leads a multi-faceted team focused on providing individualized, inspiring and intentional donor communications and experiences. Jennifer Cobb at home.

An Argument Against Asking Donors to Provide Proof That They Left Your Organization in Their Estate Plan


Bleed, from the bottom of your heart, with appreciation for their very thoughtful gift intention. I guess I’m saying that gift intentions are nice. So you did some great marketing and you met with a bunch of folks. You did your job well and 5 (…or 50… or 500) people said that they left your organization in their estate plan. Next step: Confirm it? I’m not so sure.

YOU are a valuable tool!

A Small Change

But for the most part, I am increasingly convinced that consistent and intentional conversations among fundraisers are among the most valuable tools that we have. I had the privilege recently of participating in Jim Shapiro’s Better NonProfit Conference which was designed to help development professionals and other non-profit folks to grow, lead, and fund their organizations.

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