Business to Business Cause Marketing
Cause Related Marketing
MARCH 15, 2011
There’s a lot of moving parts in this promotion, so bear with me for a paragraph or two of explanation. When you buy an ad that will appear in a special tabloid-sized insert in both of Salt Lake City’s daily newspapers, 10% of the ad price will go to purchase books for children in low-income homes. The insert drops on Sunday, March 27, 2011. The Ken Garff Automotive Group also sponsors the Road to Success, an early reading program for students in Utah elementary schools.