“But, It’s Not Industry Standard.”

The Agitator

Next time a consultant defends some indefensible recommendation by telling you “It’s industry standard” … head for the hills. ‘Industry standard’ is to new ideas and suggestions that challenge the status quo what garlic is to vampires.

Here’s how fundraising retention rates compare to other industries


The post Here’s how fundraising retention rates compare to other industries appeared first on MarketSmart | . Fitness/health clubs – 72.4% ( reported in July of 2014 ). Software as a service (SaaS) – 46% annual churn leaving 56% of customers retained is considered BAD !

Ep198: How One Nonprofit Raises Millions With the Gaming Industry

Selfish Giving

Since gaming is such a growing industry, how can other nonprofits learn about the industry and possibly land their own partners.

B2B Cause Marketing From the Financial Industry

Cause Related Marketing

Mischler bills itself as the securities industry’s oldest and largest Service Disabled Veterans Business Enterprise. I posted on B2B cause marketing last Friday and really didn’t expect to come back to the topic for a while to come.

Are you part of the charitable-industrial complex?

Wild Woman Fundraising

Do you ask corporations for donations? Do they give you a tiny amount of what they’re able to give? What’s up with that? Want to hear about something even more egregious? Recently the NPQuarterly wrote about how Walmart is “offended” by people’s response to their “charity drive” to give their own employees food. What’s the story? “A Walmart store that had placed food donation bins in employee-only areas for “associates in need.”

Save Yourself, Save The Industry

Mission Paradox Blog

The part I find interesting is that people are talking about self producing in the context of leaving the mainstream industry behind. Self producing your work isn't abandoning the "industry", it's what's going to save your industry. Or to put it another way, if Starbucks had not come around, that cup of coffee I got on the airplane would have sucked. -- Great companies, great entreprenuers, force industries to change.

2009 Pulse of the Social Media Industry - Blogger Relations

Diva Marketing Blog

It tickled me to think how far the social media industry has come in 5 years when I first started teaching marketers about a new way to reach and interact with customers. As a thank you to you and our industry 'll post results on Diva Marketing and acknowledge your participation.

Customer Service Social Media Style: A Pulse of the Industry View Part 1

Diva Marketing Blog

Interestingly there were a few similarities to the Pulse of the Industry research I conducted on Blogger Relations. What do people do on social networks and blogs? They "talk" of course! They talk about what is important and what is mundane.

What does 15 mean?

Wild Woman Fundraising

Have you ever heard the phrase charitable industrial complex? He criticized charity for being a $316 billion industry, employing 9.4 And we are one of the few industries that is growing. Many industries are shrinking in the US right now, but charities are expanding. Conflict corruption Rank at Work 501 community plantation charitable industrial complex charity industrial complex mcdonalds minimum rage minimum wage seattle wage theft

13 Nonprofits Honored for Outstanding Taglines: "Nothing Stops a Bullet Like a Job" Pulls Top Honors for Homeboy Industries

Getting Attention

Jobs & Workforce Development: Nothing Stops A Bullet Like A Job —Homeboy Industries Homeboy Industries’ tagline is a mini-masterpiece, telling a memorable story in just six words. A nonprofit’s tagline is hands down the briefest, easiest and most effective way to communicate its identity and impact. But this high-impact, low-cost marketing tactic is often overlooked or under-emphasized by nonprofits.

Download Dice’s Local Market Report on Charlotte

Mission Minded

Charlotte is well-known as a leader in the banking industry, where it consistently ranks in the top three of U.S. banking centers and employs tens of thousands in the financial services industry.

Find company insights in 60 seconds

Public Sector Marketing 2.0

This weekend I decided to set myself an initial output objective surrounding my new “ Learn in 60 seconds &# video series. It is as follows: “Produce one new “Learn in 60 seconds&# video every Monday morning for the next 2 months&#.

#Interview: Nedra Kline Weinreich, Social Marketer, Author, and Owner of the “Spare Change” Blog

Non Profit Marketing 360

Rather than having them rebel against their parents or teachers, the idea was to redirect the rebellion against the tobacco industry, and show how the tobacco industry treats teens like they’re stupid and easily fooled into smoking.

Cause Marketing with Direct Sellers

Cause Related Marketing

The direct selling industry in the United States… think Amway, Avon, Mary Kay… was a $28.33 Tags: Easter Seals Boys and Girls Club of America Newsweek Mary Kay Amway Avon Direct Selling Industry billion business in 2009, although the more interesting number may be the 16.1

Cheapo Cause Marketing

Cause Related Marketing

Komen for the Cure Georgia Pacific Martha Stewart Living Koch Industries Vanity Fair You know me, I love cause marketing.

Are you a nonprofiteer AND a good consumer?

Wild Woman Fundraising

Over on White Courtesy Telephone , there’s a new post on the Challenge of American Consumerism to Nonprofit Work.

Social Media Lessons from Leadership 18

A. Fine Blog

Finally, Beth Perell of Goodwill Industries shared their spring cleaning, Clean Out Your Drawers campaign. Uncategorized American Red Cross Beth Perell Goodwill Industries Jamila White Leadership 18 Wendy Harman YWCAI had the opportunity last week to speak at the annual gathering of Leadership 18, a membership group of the nation’s largest health and human service providers.

Ep205: This Waste Disposal Company Gives Nonprofits Trash Bags Full of Money

Selfish Giving

Today on CauseTalk Radio, Megan and I talk to James Mitchener , Marketing Manager at Waste Industries , about the Full Circle Project , a customer-driven fundraiser that to-date has donated nearly $1 million to charities in nine need areas. How does Waste Industries choose the charities?

6 Ways to Make the Most Out of Your Association Membership in 2015


This week kicks off the American Society of Association Executives ’ (ASAE) semiannual Association Management Week and it''s got us thinking: professional associations are hugely essential resources to the individuals that belong to them and the industries they serve.

Brand is HR’s Responsibility

Mission Minded

And one of the industries that best understands this is the hospitality industry. Brand begins with people. They embrace the idea that everyone within the company—not just front of the house—is responsible for the brand. And you know we’re on board with that. Human Resources is the business of attraction, selection, and retention of internal […]. The post Brand is HR’s Responsibility appeared first on Mission Minded.

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Diva Foodies - My Newest (Ad)Venture!

Diva Marketing Blog

Diva Foodies , is a sister company to Bloomberg Marketing , serving the food industry. . I am delighted to work with people who are passionate about their business including foodprenerus, chefs, cookbook authors, media companies and caterers.

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Cause-Related Marketing Advice to the Lovelorn Business

Cause Related Marketing

And, according to a new survey from the Better Business Bureau, the result is that Americans consumers have lost trust in 13 of 15 business industries. The American economy is in the doldrums, although still, apparently, not in a recession.

Email Metrics – Explained!

Kivi's Nonprofit Communications Blog

We also share benchmarks from the industry. You don’t have to have a math degree in order to make sense of your email metrics. Find out which metrics you need to be tracking and how to do it in this free download: Email Metrics Explained.

One In Five Of You Will Leave

The Agitator

I’m thinking about this recent article in NonProfitPRO — Does the Nonprofit Industry Have an Employment Problem? Tracy cites two reports, one a cross-industry study and one focused on nonprofits , which converge on the exact same number regarding average annual employee turn over. — by Tracy Vanderneck.

NONPROFIT BRANDING VIDEO: Who uses the most imprinted Branding Products? Nonprofits!!

NonProfit Branding

Industry research confirms this fact. Mother told us nonprofits are the biggest users of imprinted branding products. So, with mother watching over our shoulder, we explain why nonprofit marketers spend several billion dollars on logo-imprinted branding products each year.

Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

Attend live training webinars, watch recorded webinars, download exclusive time-saving resources, and get support from your peers and industry experts for 365 days for only $499. Vintage Year. Montgomery, AL. Happy Friday, excellent ones!

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HBR Declares Marketing Is Dead

Non Profit Marketing 360

Apparently, however, a large number of marketing industry employees have not heard that they are working with a dead paradigm. (Photo credit: tstadler). The obituary for traditional marketing appeared in the Harvard Business Review , which makes it official.

Is Your Website Driving Away The Best Folks?

The Agitator

Time spent (minutes per month) on websites was down across all industries in the U.S. Despite time spent being down, visit rates are up 4% year-over-year across all industries,” CMO Adobe wrote. in 2016, according to an Adobe report. This makes sense. The simpler, faster and more convenient you make your website, the more likely a customer/donor is to come back. ‘Time spent’ and ‘pages viewed’ are lousy and dangerous metrics. See Agitator Vanity Metrics.

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Day in the Life of a Nonprofit Communicator – José Rodríguez

Kivi's Nonprofit Communications Blog

He has worked for international public and non-profit organisations operating in the areas of creative industries, innovation and international cooperation. TEH has been at the forefront of re-purposing Europe’s industrial buildings for arts, culture and activism since 1983.

HELP! Please….


If you do, you’ll help to create industry benchmark comparisons and evidence-based research findings on the following and more: What % of your peers hit their major gift revenue goals each year? I really need your help. I funded a study to help you.

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Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

Attend live training webinars, watch recorded webinars, download exclusive time-saving resources, and get support from your peers and industry experts for 365 days for only $499. Happy Holidays, sweet friends!

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Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

Attend live training webinars, watch recorded webinars, download exclusive time-saving resources, and get support from your peers and industry experts for 365 days for only $499. Cane and Table. New Orleans, LA.

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3 Bad Nonprofit Marketing Habits to Stop Right Now


Across the world, marketing pros working in every industry, public and private, for-profit and philanthropic, are gathering to discuss the past, present, and future of inbound marketing. In case you haven''t heard, it''s Inbound Marketing Week !

How Nonprofits Can Use LinkedIn’s Publishing Platform

J Campbell Social Marketing

What will (or should) your industry look like in 5, 10, or 15 years and how will it get there? What is the biggest problem your industry needs to solve? How has your job, profession or industry changed since you started?

Statistical Averages Versus Fundraising Reality

The Agitator

Carrie takes a closer look at ‘industry benchmarks’ and observes that benchmarking averages have a certain, but limited, utility. Roger and I appreciate when Agitator readers share real world data and experience with others in the fundraising community.

3 powerful planned giving quotes from famous and not-so-famous people


Andrew Carnegie [American industrialist who led the enormous expansion of the American steel industry in the late 19th century]. “Even if I knew that tomorrow the world would go to pieces, I would still plant my apple tree.”.

The Secret: Why People Really Make Major Gifts and Bequests


R If so, please share it or post it as a discussion on a LinkedIn Group or industry discussion board. So you want to know the real reason why people make major gifts and bequests? But first, I must share a quote. Confucius once said, “Life is very simple.

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Week of Freebies! Day 4: Email Metrics Explained

Kivi's Nonprofit Communications Blog

We also share benchmarks from the industry. Happy Holidays! It’s that time of year where we show our readers some love with some FREE goodies. . You don’t have to have a math degree in order to make sense of your email metrics.

11 props you can use to raise more money at face-to-face meetings


If so, please share it or post it as a discussion on a LinkedIn Group or industry discussion board. Your annual report (only if it has good pictures, stories about impact, and financials that show responsible use of funds).

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Twitter for Newbies – A Step-by-Step Guide to Success

J Campbell Social Marketing

In this presentation, I teach you how to set up an account, get more of the right kind of followers, build a community, and establish thought leadership in your industry. Are you a newbie to Twitter? Do you often ask the questions: What is the best way to set up my Twitter profile? How can I find people to follow? What’s a hashtag, and how can I use it? What in the world should I tweet? How often should I tweet and retweet? Where do I find topics to tweet about?