A $400 Billion Industry Powered by Anecdote

The Agitator

You’d think a $400 billion industry like ours would have empirically based standards and practices readily available and accessible to all. The resources range from the winners of various industry competitions, webinars, blogs and reports issued by various agencies.

Fear or fear not… a massive disruption in the fundraising industry? That is the question!

iMarketSmart

What’s important is how disruption in the fundraising industry affects you. Of course, the printing industry almost evaporated in the blink of an eye. The post Fear or fear not… a massive disruption in the fundraising industry? It seems like everyone is saying they are disrupting this or that these days. Lots of people wear it as a badge of honor whether they are really making change or not.

Here’s how fundraising retention rates compare to other industries

iMarketSmart

The post Here’s how fundraising retention rates compare to other industries appeared first on MarketSmart | . Fitness/health clubs – 72.4% ( reported in July of 2014 ). Software as a service (SaaS) – 46% annual churn leaving 56% of customers retained is considered BAD !

“But, It’s Not Industry Standard.”

The Agitator

Next time a consultant defends some indefensible recommendation by telling you “It’s industry standard” … head for the hills. ‘Industry standard’ is to new ideas and suggestions that challenge the status quo what garlic is to vampires.

B2B Cause Marketing From the Financial Industry

Cause Related Marketing

Mischler bills itself as the securities industry’s oldest and largest Service Disabled Veterans Business Enterprise. I posted on B2B cause marketing last Friday and really didn’t expect to come back to the topic for a while to come.

Ep198: How One Nonprofit Raises Millions With the Gaming Industry

Selfish Giving

Since gaming is such a growing industry, how can other nonprofits learn about the industry and possibly land their own partners.

Homeboy Industries Hits Home with Powerful Tagline

Getting Attention

But Nothing Stops a Bullet like a Job , the tagline of Los Angeles-based workforce and community development organization Homeboy Industries , does just that. Every once in a while a message comes along that stops you dead in your tracks. Voters for the 2009 Getting Attention Nonprofit Tagline Awards responded strongly to this tagline and rightfully so. The tagline packs a punch with its vivid imagery, telling a memorable story in just seven words.

Are you part of the charitable-industrial complex?

Wild Woman Fundraising

Do you ask corporations for donations? Do they give you a tiny amount of what they’re able to give? What’s up with that? Want to hear about something even more egregious? Recently the NPQuarterly wrote about how Walmart is “offended” by people’s response to their “charity drive” to give their own employees food. What’s the story? “A Walmart store that had placed food donation bins in employee-only areas for “associates in need.”

Do email open rates matter?

iMarketSmart

Not really. Not much. Look, many browsers automatically open emails these days. That warps the metrics. Instead of asking about open rates, you should be asking more important questions such as: Do our donors engage with our emails? Do they click on them? Do they go to the web page?

2009 Pulse of the Social Media Industry - Blogger Relations

Diva Marketing Blog

It tickled me to think how far the social media industry has come in 5 years when I first started teaching marketers about a new way to reach and interact with customers. As a thank you to you and our industry 'll post results on Diva Marketing and acknowledge your participation.

Newsletter: Are Networking Events Worth it? ; CauseTalk Radio Goes on Hiatus ; The Most Charitable, Most Hated Industry in America is.

Selfish Giving

Freakonomics explores why the most vilified industry in America is also the most charitable. ??Consumers Years ago I used to work for a chamber that hosted networking events. Members came to these events to meet new people. But that's not what happened.

Private vs. Public Schools and Marketing Channels (EF-0014)

iMarketSmart

On today’s episode we discuss our second set of listener submitted questions. This time on if the approach to public and private school fundraising is different and how to determine what fundraising marketing channels to focus on. You can have your question discussed on the show by emailing me – tim@imarketsmart.com. The post Private vs. Public Schools and Marketing Channels (EF-0014) appeared first on MarketSmart, LLC |.

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Newsletter: Cause Marketing for 'Boring' Industries ; Wendy's Loses Pigtails for a Cause ; Why is Tom's Shoes Struggling?

Selfish Giving

Are you attending the Engage for Good Conference in Chicago later this month? I hope you are because when it comes to cause marketing it's the biggest conference of the year!

Save Yourself, Save The Industry

Mission Paradox Blog

The part I find interesting is that people are talking about self producing in the context of leaving the mainstream industry behind. Self producing your work isn't abandoning the "industry", it's what's going to save your industry. Or to put it another way, if Starbucks had not come around, that cup of coffee I got on the airplane would have sucked. -- Great companies, great entreprenuers, force industries to change.

Customer Service Social Media Style: A Pulse of the Industry View Part 1

Diva Marketing Blog

Interestingly there were a few similarities to the Pulse of the Industry research I conducted on Blogger Relations. What do people do on social networks and blogs? They "talk" of course! They talk about what is important and what is mundane.

What does 15 mean?

Wild Woman Fundraising

Have you ever heard the phrase charitable industrial complex? He criticized charity for being a $316 billion industry, employing 9.4 And we are one of the few industries that is growing. Many industries are shrinking in the US right now, but charities are expanding. Conflict corruption Rank at Work 501 community plantation charitable industrial complex charity industrial complex mcdonalds minimum rage minimum wage seattle wage theft

13 Nonprofits Honored for Outstanding Taglines: "Nothing Stops a Bullet Like a Job" Pulls Top Honors for Homeboy Industries

Getting Attention

Jobs & Workforce Development: Nothing Stops A Bullet Like A Job —Homeboy Industries Homeboy Industries’ tagline is a mini-masterpiece, telling a memorable story in just six words. A nonprofit’s tagline is hands down the briefest, easiest and most effective way to communicate its identity and impact. But this high-impact, low-cost marketing tactic is often overlooked or under-emphasized by nonprofits.

Find company insights in 60 seconds

Public Sector Marketing 2.0

This weekend I decided to set myself an initial output objective surrounding my new “ Learn in 60 seconds &# video series. It is as follows: “Produce one new “Learn in 60 seconds&# video every Monday morning for the next 2 months&#.

Download Dice’s Local Market Report on Charlotte

Mission Minded

Charlotte is well-known as a leader in the banking industry, where it consistently ranks in the top three of U.S. banking centers and employs tens of thousands in the financial services industry.

#Interview: Nedra Kline Weinreich, Social Marketer, Author, and Owner of the “Spare Change” Blog

Non Profit Marketing 360

Rather than having them rebel against their parents or teachers, the idea was to redirect the rebellion against the tobacco industry, and show how the tobacco industry treats teens like they’re stupid and easily fooled into smoking.

Cause Marketing with Direct Sellers

Cause Related Marketing

The direct selling industry in the United States… think Amway, Avon, Mary Kay… was a $28.33 Tags: Easter Seals Boys and Girls Club of America Newsweek Mary Kay Amway Avon Direct Selling Industry billion business in 2009, although the more interesting number may be the 16.1

Are you a nonprofiteer AND a good consumer?

Wild Woman Fundraising

Over on White Courtesy Telephone , there’s a new post on the Challenge of American Consumerism to Nonprofit Work.

Cheapo Cause Marketing

Cause Related Marketing

Komen for the Cure Georgia Pacific Martha Stewart Living Koch Industries Vanity Fair You know me, I love cause marketing.

6 Ways to Make the Most Out of Your Association Membership in 2015

EveryAction

This week kicks off the American Society of Association Executives ’ (ASAE) semiannual Association Management Week and it''s got us thinking: professional associations are hugely essential resources to the individuals that belong to them and the industries they serve.

Social Media Lessons from Leadership 18

A. Fine Blog

Finally, Beth Perell of Goodwill Industries shared their spring cleaning, Clean Out Your Drawers campaign. Uncategorized American Red Cross Beth Perell Goodwill Industries Jamila White Leadership 18 Wendy Harman YWCAI had the opportunity last week to speak at the annual gathering of Leadership 18, a membership group of the nation’s largest health and human service providers.

5 Reasons Nonprofits Need to Invest in Annual Fundraising Campaigns

EveryAction

They’re aware of industry norms, because they’ll be getting fundraising communications from other nonprofits running annual giving campaigns, and they expect you to be on the same page.

The Secret Metric Killing Nonprofit Fundraising (And What To Do About It)

EveryAction

To illustrate the financial impact of this, we calculated the fundraising difference for a nonprofit with a list size of 100,000 using industry benchmarks for open rate, click rate, page completion rate, and average donation size.

3 Bad Nonprofit Marketing Habits to Stop Right Now

EveryAction

Across the world, marketing pros working in every industry, public and private, for-profit and philanthropic, are gathering to discuss the past, present, and future of inbound marketing. In case you haven''t heard, it''s Inbound Marketing Week !

The 1,000 biggest challenges facing nonprofits today

CrowdRise

All industries have challenges… and the nonprofit world is no exception. So, when we asked 1,000 nonprofits who use CrowdRise by GoFundMe to let us know what their biggest challenges were, we found the responses really eye opening. There were so many commonalities that we weren’t expecting outside of what you may immediately think of as a nonprofit challenge. News, Research & Trends

Ep205: This Waste Disposal Company Gives Nonprofits Trash Bags Full of Money

Selfish Giving

Today on CauseTalk Radio, Megan and I talk to James Mitchener , Marketing Manager at Waste Industries , about the Full Circle Project , a customer-driven fundraiser that to-date has donated nearly $1 million to charities in nine need areas. How does Waste Industries choose the charities?

Brand is HR’s Responsibility

Mission Minded

And one of the industries that best understands this is the hospitality industry. Brand begins with people. They embrace the idea that everyone within the company—not just front of the house—is responsible for the brand. And you know we’re on board with that. Human Resources is the business of attraction, selection, and retention of internal […]. The post Brand is HR’s Responsibility appeared first on Mission Minded.

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The 2018 Best Nonprofit Conferences Calendar

EveryAction

Tackle critical topics with thought leaders and industry experts.". Each year, the Nonprofit Technology Conference (NTC) is the nonprofit industry's signature technology event, and 2018 will be no different. Think of it as an “events hackathon” for the association industry.

NONPROFIT BRANDING VIDEO: Who uses the most imprinted Branding Products? Nonprofits!!

NonProfit Branding

Industry research confirms this fact. Mother told us nonprofits are the biggest users of imprinted branding products. So, with mother watching over our shoulder, we explain why nonprofit marketers spend several billion dollars on logo-imprinted branding products each year.

11 Hispanic and Latino Organizations Everyone Should Know

EveryAction

As the for-profit prison industry has increasingly relied on immigration enforcement and detention to drive their profits, Grassroots Leadership has responded by increasing our scrutiny of for-profit immigrant detention and its impact on families and communities.

The 2016 - 2017 Best Nonprofit Conferences Calendar

EveryAction

Panel discussions, comprised of industry thought leaders, will address breaking trends and strategic direction. Each year, the Nonprofit Technology Conference (NTC) is the nonprofit industry's signature technology event, and 2017 will be no different.

Gcse Coursework

SocialButterfly

Remaining trade industry professionals in certain concepts, our freelance writers have the ability to supplies a tradition formulated old fashioned paper fully similar to your prefer and calls for of your respective respective professor.

Shades of Social Marketing

SocialButterfly

” Phillip Kotler told the International Social Marketing Association in an interview celebrating a visionary and how he hopes the industry may advance. image courtesy of swamibu. What’s in a name? That which we call rose. By any other name would smell as sweet.

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How to Plan for and Execute a Successful Crowdfunding Campaign

J Campbell Social Marketing

The industry, which is revolutionizing fundraising and investing is projected to grow to over $5 billion in the next year. C rowdfunding platforms such as Kickstarter raised $2.7 billion in 2012 to fund more than one million individual campaigns globally.

Pros and Cons of Social Listening Software for Nonprofit Clients

Exactask Marketing

Social listening software can serve as a valuable tool to help manage your nonprofit client’s online reputation while identifying trends in its industry. It works by tracking conversations around specific words or phrases, @mentions, and hashtags, in order to get a sense of what people are saying as well as what kind of content is gaining the most traction. social listening social media Marketing

How Nonprofits Can Use LinkedIn’s Publishing Platform

J Campbell Social Marketing

What will (or should) your industry look like in 5, 10, or 15 years and how will it get there? What is the biggest problem your industry needs to solve? How has your job, profession or industry changed since you started?

Catching my breath…

Public Sector Marketing 2.0

As I’ve written before in my post “ How I learn “, one the big benefits of travelling and speaking to different industries for me is absorbing knowledge from others. Last month, in addition to holding my own seminars and workshops in various cities, I had the privilege of speaking at the following events that fell completely outside of my own industry: FIDIC World Consulting Engineering Conferece – Seoul, Korea.

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Diva Foodies - My Newest (Ad)Venture!

Diva Marketing Blog

Diva Foodies , is a sister company to Bloomberg Marketing , serving the food industry. . I am delighted to work with people who are passionate about their business including foodprenerus, chefs, cookbook authors, media companies and caterers.

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How To Start Using Twitter for Marketing and Connection

J Campbell Social Marketing

In it, I walk you through how to get started on Twitter from setting up an account, to getting more followers, to building up a community and establishing thought leadership in your industry.