Ep198: How One Nonprofit Raises Millions With the Gaming Industry

Selfish Giving

Since gaming is such a growing industry, how can other nonprofits learn about the industry and possibly land their own partners.

Here’s how fundraising retention rates compare to other industries

iMarketSmart

The post Here’s how fundraising retention rates compare to other industries appeared first on MarketSmart | . Fitness/health clubs – 72.4% ( reported in July of 2014 ). Software as a service (SaaS) – 46% annual churn leaving 56% of customers retained is considered BAD !

Trending Sources

“But, It’s Not Industry Standard.”

The Agitator

Next time a consultant defends some indefensible recommendation by telling you “It’s industry standard” … head for the hills. ‘Industry standard’ is to new ideas and suggestions that challenge the status quo what garlic is to vampires.

Champions of Industry

Mission Paradox Blog

There's the art form and then there is the industry. Industries get altered.  Almost every element of the arts industry is going through challenges.  What makes things even worse though is the desire we have to hold on to the industry structure, even when the structure doesn't work anymore. Are they worried about the art form or the industry? Are you worried about the art form or the industry?

B2B Cause Marketing From the Financial Industry

Cause Related Marketing

Mischler bills itself as the securities industry’s oldest and largest Service Disabled Veterans Business Enterprise. I posted on B2B cause marketing last Friday and really didn’t expect to come back to the topic for a while to come.

Are you part of the charitable-industrial complex?

Wild Woman Fundraising

Do you ask corporations for donations? Do they give you a tiny amount of what they’re able to give? What’s up with that? Want to hear about something even more egregious? Recently the NPQuarterly wrote about how Walmart is “offended” by people’s response to their “charity drive” to give their own employees food. What’s the story? “A Walmart store that had placed food donation bins in employee-only areas for “associates in need.”

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Cheapo Cause Marketing

Cause Related Marketing

Komen for the Cure Georgia Pacific Martha Stewart Living Koch Industries Vanity Fair You know me, I love cause marketing.

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Save Yourself, Save The Industry

Mission Paradox Blog

The part I find interesting is that people are talking about self producing in the context of leaving the mainstream industry behind. Self producing your work isn't abandoning the "industry", it's what's going to save your industry. Or to put it another way, if Starbucks had not come around, that cup of coffee I got on the airplane would have sucked. -- Great companies, great entreprenuers, force industries to change.

Ep205: This Waste Disposal Company Gives Nonprofits Trash Bags Full of Money

Selfish Giving

Today on CauseTalk Radio, Megan and I talk to James Mitchener , Marketing Manager at Waste Industries , about the Full Circle Project , a customer-driven fundraiser that to-date has donated nearly $1 million to charities in nine need areas. How does Waste Industries choose the charities?

2009 Pulse of the Social Media Industry - Blogger Relations

Diva Marketing Blog

It tickled me to think how far the social media industry has come in 5 years when I first started teaching marketers about a new way to reach and interact with customers. As a thank you to you and our industry 'll post results on Diva Marketing and acknowledge your participation.

Private vs. Public Schools and Marketing Channels (EF-0014)

iMarketSmart

On today’s episode we discuss our second set of listener submitted questions. This time on if the approach to public and private school fundraising is different and how to determine what fundraising marketing channels to focus on. You can have your question discussed on the show by emailing me – tim@imarketsmart.com. The post Private vs. Public Schools and Marketing Channels (EF-0014) appeared first on MarketSmart, LLC |.

13 Nonprofits Honored for Outstanding Taglines: "Nothing Stops a Bullet Like a Job" Pulls Top Honors for Homeboy Industries

Getting Attention

Jobs & Workforce Development: Nothing Stops A Bullet Like A Job —Homeboy Industries Homeboy Industries’ tagline is a mini-masterpiece, telling a memorable story in just six words. A nonprofit’s tagline is hands down the briefest, easiest and most effective way to communicate its identity and impact. But this high-impact, low-cost marketing tactic is often overlooked or under-emphasized by nonprofits.

Customer Service Social Media Style: A Pulse of the Industry View Part 1

Diva Marketing Blog

Interestingly there were a few similarities to the Pulse of the Industry research I conducted on Blogger Relations. What do people do on social networks and blogs? They "talk" of course! They talk about what is important and what is mundane.

6 Ways to Make the Most Out of Your Association Membership in 2015

EveryAction

This week kicks off the American Society of Association Executives ’ (ASAE) semiannual Association Management Week and it''s got us thinking: professional associations are hugely essential resources to the individuals that belong to them and the industries they serve.

What does 15 mean?

Wild Woman Fundraising

Have you ever heard the phrase charitable industrial complex? He criticized charity for being a $316 billion industry, employing 9.4 And we are one of the few industries that is growing. Many industries are shrinking in the US right now, but charities are expanding. Conflict corruption Rank at Work 501 community plantation charitable industrial complex charity industrial complex mcdonalds minimum rage minimum wage seattle wage theft

3 Bad Nonprofit Marketing Habits to Stop Right Now

EveryAction

Across the world, marketing pros working in every industry, public and private, for-profit and philanthropic, are gathering to discuss the past, present, and future of inbound marketing. In case you haven''t heard, it''s Inbound Marketing Week !

How to Plan for and Execute a Successful Crowdfunding Campaign

J Campbell Social Marketing

The industry, which is revolutionizing fundraising and investing is projected to grow to over $5 billion in the next year. C rowdfunding platforms such as Kickstarter raised $2.7 billion in 2012 to fund more than one million individual campaigns globally.

#Interview: Nedra Kline Weinreich, Social Marketer, Author, and Owner of the “Spare Change” Blog

Non Profit Marketing 360

Rather than having them rebel against their parents or teachers, the idea was to redirect the rebellion against the tobacco industry, and show how the tobacco industry treats teens like they’re stupid and easily fooled into smoking.

Cause Marketing with Direct Sellers

Cause Related Marketing

The direct selling industry in the United States… think Amway, Avon, Mary Kay… was a $28.33 Tags: Easter Seals Boys and Girls Club of America Newsweek Mary Kay Amway Avon Direct Selling Industry billion business in 2009, although the more interesting number may be the 16.1

Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

Sean Norris tackles Charity Navigator’s vision for the nonprofit industry in Who Watches the Charity Watchdogs? Happy Friday! Let’s cap off the week with some Mixed Links… Beth Kanter asks that age-old question, Is Your Nonprofit Too Old To Barf Rainbows on Snapchat?

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Predictive Signs of Future Giving

The Agitator

The wealth screening industry is built on that belief. A fundamental belief held by most of us is that the more we know about prospects or donors the better we’re able to fashion a strategy for building relationships and hopefully winning or upgrading the size of their commitment.

The Secret: Why People Really Make Major Gifts and Bequests

iMarketSmart

R If so, please share it or post it as a discussion on a LinkedIn Group or industry discussion board. So you want to know the real reason why people make major gifts and bequests? But first, I must share a quote. Confucius once said, “Life is very simple.

Show-Not-Tell Message Power (Case Study: Breast Cancer Action)

Getting Attention

Breath this in deeply. It’s a strong model of that golden communications rule: Show, Don’t Tell. Here, on its Facebook page, Breast Cancer Action (BCA) zigs rather than zags, with memorable results. See post in full size here.

Statistical Averages Versus Fundraising Reality

The Agitator

Carrie takes a closer look at ‘industry benchmarks’ and observes that benchmarking averages have a certain, but limited, utility. Roger and I appreciate when Agitator readers share real world data and experience with others in the fundraising community.

How Nonprofits Can Use LinkedIn’s Publishing Platform

J Campbell Social Marketing

What will (or should) your industry look like in 5, 10, or 15 years and how will it get there? What is the biggest problem your industry needs to solve? How has your job, profession or industry changed since you started?

There Are Only Three Ways to Raise More Money

iMarketSmart

Increasing the “growth in giving” is an issue worthy of industry boards and committees, not blog posts or ad hoc analysis. Part of the ongoing transition away from acquisition-based fundraising may be the alarmingly low rates of first time donor renewals that plague our industry.

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RIDDLE: How do you measure the success (or failure) of your planned giving program?

iMarketSmart

If that’s the case, how can an “industry standard” exist for a planned giving program comparison metric? In other words, he probably should look solely at his program and how it is growing compared to the very simple industry growth percentage. .

Good News For A Friday

The Agitator

And it turns out that, as an industry, the nonprofit sector generates the highest open rates, with an average of 29%. Just saw a brief analysis from Constant Contact of what gets emails opened. If your organization regularly beats 29%, this is a good news Friday! Within the nonprofit sector, this study unfortunately only breaks out religious organisations which lead the way with 38% average open rates, and then medical services/associations at 32%.

Striking Back

The Agitator

Seems as though the Center, one of many industry front groups funded by corporate interests and headed by public relations mercenary Rick Berman has set its. I love it when a nonprofit vigorously stands up for its friends and strikes back at its opponents.

I am a disruptor

iMarketSmart

Initially, a disruptive innovation is formed in a niche market that may appear unattractive or inconsequential to industry incumbents, but eventually the new product or idea completely redefines the industry. I’m proud to be a disruptor. I’ve been this way all my life. I can’t help it. Therefore, I simply won’t apologize for my disruptive nature. Fortunately for me, I’m in good company.

11 props you can use to raise more money at face-to-face meetings

iMarketSmart

If so, please share it or post it as a discussion on a LinkedIn Group or industry discussion board. Your annual report (only if it has good pictures, stories about impact, and financials that show responsible use of funds).

How to Measure the Performance of your Government Social Media Initiative

Public Sector Marketing 2.0

Goal: To build a strong network of “industry” professionals on Twitter. Objective: To have at least 25 “industry” professionals add our account to a Twitter List by the end of the month.

The 2016 - 2017 Best Nonprofit Conferences Calendar

EveryAction

Panel discussions, comprised of industry thought leaders, will address breaking trends and strategic direction. Each year, the Nonprofit Technology Conference (NTC) is the nonprofit industry's signature technology event, and 2017 will be no different.

It’s Today! Google Test Your Website

Getting Attention

Get going to fix it… “Google recommends webmasters follow the industry best practice of using responsive web design, namely serving the same HTML for all devices.”. Thanks to guest blogger Jen Boland, of Beaconfire. Today’s the day.

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Ep213: This Company Has a Sweet Solution to the Bitter Problem of Child Slavery in West Africa

Selfish Giving

Sales Manager, Tony's Chocolonely , about their efforts to fight child slavery in the chocolate industry in West Africa. Tony's want to be a model for the industry. Today on CauseTalk Radio , Megan and I talk to Peter Zandee , U.

The 2016 Best Nonprofit Conferences Calendar

EveryAction

Each winter hundreds of peer-to-peer fundraising professionals and industry experts gather to share new ideas, hear about industry trends and learn what’s happening in peer-to-peer fundraising. AICPA Not-for-Profit Industry Conference. AICPA Not-for-Profit Industry Conference.

The best way to predict the future is to invent it

iMarketSmart

I had no idea what they were saying in the echo-chambers of the fundraising industry. I know where the fundraising industry is headed because I’ve decided to steer it that way and here are my predictions for the future: More focus on engagement; Less focus on asking.

Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

Sick of your friends in the for-profit industry giving you impractical and unsolicited advice? For all of us stuck at work while all the cool kids are at #16NTC, here are your Mixed Links… Nancy Schwartz shows you how to Write Better than Ever Before. No Paid Fundraising Staff?

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Call Them ‘Donors’ … Not ‘Users’

The Agitator

There’s a movement afoot in the tech world to put ‘ people’ first — before content, before design, and before software. Hopefully the same thing will catch on in the nonprofit world and ‘donors’ will rule.

Are You A McDonald’s Or Chipotle Fundraiser?

The Agitator

It got me thinking about the parallels between the decline of the fast food industry and a lot of burn-and-churn, business-as-usual fundraising. The Shake Shack Economy , a recent article in The New Yorker , is far more than a terrific business story. It’s a thought-provoking piece about changing demographics and trends and what is possible for companies that take the far lesser worn — but far more profitable — path of category creation (i.e.,