Here’s how fundraising retention rates compare to other industries
NOVEMBER 18, 2015
The post Here’s how fundraising retention rates compare to other industries appeared first on MarketSmart | . Fitness/health clubs – 72.4% ( reported in July of 2014 ). Software as a service (SaaS) – 46% annual churn leaving 56% of customers retained is considered BAD ! Individual membership organizations – a bit old, but in 2012 the average retention rate was 78%. Trade or organizational membership organizations – 85% (also reported in 2012 ).