A $400 Billion Industry Powered by Anecdote

The Agitator

You’d think a $400 billion industry like ours would have empirically based standards and practices readily available and accessible to all. The resources range from the winners of various industry competitions, webinars, blogs and reports issued by various agencies.

Ep198: How One Nonprofit Raises Millions With the Gaming Industry

Selfish Giving

Since gaming is such a growing industry, how can other nonprofits learn about the industry and possibly land their own partners.

“But, It’s Not Industry Standard.”

The Agitator

Next time a consultant defends some indefensible recommendation by telling you “It’s industry standard” … head for the hills. ‘Industry standard’ is to new ideas and suggestions that challenge the status quo what garlic is to vampires.

How the Sports Industry Can Join Gillette, Nike as a ‘Woke’ Business [SPONSORED]

Selfish Giving

Catalist uses smart technology, insightful data and industry expertise to match companies with causes in partnerships that accelerate social change.

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Here’s how fundraising retention rates compare to other industries

iMarketSmart

The post Here’s how fundraising retention rates compare to other industries appeared first on MarketSmart | . Fitness/health clubs – 72.4% ( reported in July of 2014 ). Software as a service (SaaS) – 46% annual churn leaving 56% of customers retained is considered BAD !

B2B Cause Marketing From the Financial Industry

Cause Related Marketing

Mischler bills itself as the securities industry’s oldest and largest Service Disabled Veterans Business Enterprise. I posted on B2B cause marketing last Friday and really didn’t expect to come back to the topic for a while to come.

Fear or fear not… a massive disruption in the fundraising industry? That is the question!

iMarketSmart

What’s important is how disruption in the fundraising industry affects you. Of course, the printing industry almost evaporated in the blink of an eye. The post Fear or fear not… a massive disruption in the fundraising industry? It seems like everyone is saying they are disrupting this or that these days. Lots of people wear it as a badge of honor whether they are really making change or not.

Newsletter: Happy Birthday to You ; 10 Emerging Industries for Corporate Partnerships ; Best Channel for a Sponsorship Ask

Selfish Giving

Rocket Social Impact's September Trends Report 10 emerging industries nonprofits should target for corporate partnerships DOWNLOAD NOW Marketing your cause 1. Tomorrow's my birthday! Truthfully, I don't like getting gifts on my birthday.

Homeboy Industries Hits Home with Powerful Tagline

Getting Attention

But Nothing Stops a Bullet like a Job , the tagline of Los Angeles-based workforce and community development organization Homeboy Industries , does just that. Every once in a while a message comes along that stops you dead in your tracks. Voters for the 2009 Getting Attention Nonprofit Tagline Awards responded strongly to this tagline and rightfully so. The tagline packs a punch with its vivid imagery, telling a memorable story in just seven words.

Champions of Industry

Mission Paradox Blog

There's the art form and then there is the industry. Industries get altered.  Almost every element of the arts industry is going through challenges.  What makes things even worse though is the desire we have to hold on to the industry structure, even when the structure doesn't work anymore. Are they worried about the art form or the industry? Are you worried about the art form or the industry?

Newsletter: Are Networking Events Worth it? ; CauseTalk Radio Goes on Hiatus ; The Most Charitable, Most Hated Industry in America is.

Selfish Giving

Freakonomics explores why the most vilified industry in America is also the most charitable. ??Consumers Years ago I used to work for a chamber that hosted networking events. Members came to these events to meet new people. But that's not what happened.

2009 Pulse of the Social Media Industry - Blogger Relations

Diva Marketing Blog

It tickled me to think how far the social media industry has come in 5 years when I first started teaching marketers about a new way to reach and interact with customers. As a thank you to you and our industry 'll post results on Diva Marketing and acknowledge your participation.

What does 15 mean?

Wild Woman Fundraising

Have you ever heard the phrase charitable industrial complex? He criticized charity for being a $316 billion industry, employing 9.4 And we are one of the few industries that is growing. Many industries are shrinking in the US right now, but charities are expanding. Conflict corruption Rank at Work 501 community plantation charitable industrial complex charity industrial complex mcdonalds minimum rage minimum wage seattle wage theft

Newsletter: Cause Marketing for 'Boring' Industries ; Wendy's Loses Pigtails for a Cause ; Why is Tom's Shoes Struggling?

Selfish Giving

Are you attending the Engage for Good Conference in Chicago later this month? I hope you are because when it comes to cause marketing it's the biggest conference of the year!

Customer Service Social Media Style: A Pulse of the Industry View Part 1

Diva Marketing Blog

Interestingly there were a few similarities to the Pulse of the Industry research I conducted on Blogger Relations. What do people do on social networks and blogs? They "talk" of course! They talk about what is important and what is mundane.

Do email open rates matter?

iMarketSmart

Not really. Not much. Look, many browsers automatically open emails these days. That warps the metrics. Instead of asking about open rates, you should be asking more important questions such as: Do our donors engage with our emails? Do they click on them? Do they go to the web page?

13 Nonprofits Honored for Outstanding Taglines: "Nothing Stops a Bullet Like a Job" Pulls Top Honors for Homeboy Industries

Getting Attention

Jobs & Workforce Development: Nothing Stops A Bullet Like A Job —Homeboy Industries Homeboy Industries’ tagline is a mini-masterpiece, telling a memorable story in just six words. A nonprofit’s tagline is hands down the briefest, easiest and most effective way to communicate its identity and impact. But this high-impact, low-cost marketing tactic is often overlooked or under-emphasized by nonprofits.

Private vs. Public Schools and Marketing Channels (EF-0014)

iMarketSmart

On today’s episode we discuss our second set of listener submitted questions. This time on if the approach to public and private school fundraising is different and how to determine what fundraising marketing channels to focus on. You can have your question discussed on the show by emailing me – tim@imarketsmart.com. The post Private vs. Public Schools and Marketing Channels (EF-0014) appeared first on MarketSmart, LLC |.

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Save Yourself, Save The Industry

Mission Paradox Blog

The part I find interesting is that people are talking about self producing in the context of leaving the mainstream industry behind. Self producing your work isn't abandoning the "industry", it's what's going to save your industry. Or to put it another way, if Starbucks had not come around, that cup of coffee I got on the airplane would have sucked. -- Great companies, great entreprenuers, force industries to change.

Find company insights in 60 seconds

Public Sector Marketing 2.0

This weekend I decided to set myself an initial output objective surrounding my new “ Learn in 60 seconds &# video series. It is as follows: “Produce one new “Learn in 60 seconds&# video every Monday morning for the next 2 months&#.

Are you a nonprofiteer AND a good consumer?

Wild Woman Fundraising

Over on White Courtesy Telephone , there’s a new post on the Challenge of American Consumerism to Nonprofit Work.

Download Dice’s Local Market Report on Charlotte

Mission Minded

Charlotte is well-known as a leader in the banking industry, where it consistently ranks in the top three of U.S. banking centers and employs tens of thousands in the financial services industry.

#Interview: Nedra Kline Weinreich, Social Marketer, Author, and Owner of the “Spare Change” Blog

Non Profit Marketing 360

Rather than having them rebel against their parents or teachers, the idea was to redirect the rebellion against the tobacco industry, and show how the tobacco industry treats teens like they’re stupid and easily fooled into smoking.

Cause Marketing with Direct Sellers

Cause Related Marketing

The direct selling industry in the United States… think Amway, Avon, Mary Kay… was a $28.33 Tags: Easter Seals Boys and Girls Club of America Newsweek Mary Kay Amway Avon Direct Selling Industry billion business in 2009, although the more interesting number may be the 16.1

Cheapo Cause Marketing

Cause Related Marketing

Komen for the Cure Georgia Pacific Martha Stewart Living Koch Industries Vanity Fair You know me, I love cause marketing.

6 Ways to Make the Most Out of Your Association Membership in 2015

EveryAction

This week kicks off the American Society of Association Executives ’ (ASAE) semiannual Association Management Week and it''s got us thinking: professional associations are hugely essential resources to the individuals that belong to them and the industries they serve.

Social Media Lessons from Leadership 18

A. Fine Blog

Finally, Beth Perell of Goodwill Industries shared their spring cleaning, Clean Out Your Drawers campaign. Uncategorized American Red Cross Beth Perell Goodwill Industries Jamila White Leadership 18 Wendy Harman YWCAI had the opportunity last week to speak at the annual gathering of Leadership 18, a membership group of the nation’s largest health and human service providers.

The 2019 Best Nonprofit Conferences Calendar

EveryAction

Each year, the Nonprofit Technology Conference (NTC) is the nonprofit industry's signature technology event, and 2019 will be no different. Think of it as an “events hackathon” for the association industry. AICPA Not-for-Profit Industry Conference. It's finally here!

Ep205: This Waste Disposal Company Gives Nonprofits Trash Bags Full of Money

Selfish Giving

Today on CauseTalk Radio, Megan and I talk to James Mitchener , Marketing Manager at Waste Industries , about the Full Circle Project , a customer-driven fundraiser that to-date has donated nearly $1 million to charities in nine need areas. How does Waste Industries choose the charities?

EveryAction Acquires ActionKit

EveryAction

Insight Partners is a leading global venture capital and private equity firm investing in high-growth technology and software companies that are driving transformative change in their industries. Innovative Talent and Digital Product Add to EveryAction’s Rapid Growth. Washington, D.C.,

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Mixed Links for Nonprofit Communicators – May 10, 2019

Kivi's Nonprofit Communications Blog

We have two reports for you this week: The State of Modern Philanthropy 2019 2019 Social Media Marketing Industry Report While written specifically for higher education websites, every organization can find some advice in 6 Website Optimization Tips to Make Your Higher Education Institution Shine.

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3 Bad Nonprofit Marketing Habits to Stop Right Now

EveryAction

Across the world, marketing pros working in every industry, public and private, for-profit and philanthropic, are gathering to discuss the past, present, and future of inbound marketing. In case you haven''t heard, it''s Inbound Marketing Week !

5 Reasons Nonprofits Need to Invest in Annual Fundraising Campaigns

EveryAction

They’re aware of industry norms, because they’ll be getting fundraising communications from other nonprofits running annual giving campaigns, and they expect you to be on the same page.

The Secret Metric Killing Nonprofit Fundraising (And What To Do About It)

EveryAction

To illustrate the financial impact of this, we calculated the fundraising difference for a nonprofit with a list size of 100,000 using industry benchmarks for open rate, click rate, page completion rate, and average donation size.

Here's 28 Reasons Why Your Nonprofit Should Switch to EveryAction

EveryAction

This network effect makes EveryAction donation pages some of the highest-converting in the industry. EveryAction users who rely on its Targeted Email tool experience some of the highest inbox placements in the industry.

Mixed Links for Nonprofit Communicators – May 17, 2019

Kivi's Nonprofit Communications Blog

Nonprofit Training Opportunities for You May 23: Do This, Not That: 10 Relatively Easy Ways to Fix Some Big Nonprofit Communications Problems Get practical solutions to some of the biggest communications problems in the nonprofit industry. The Hound. Auburn, AL Good afternoon! (Or

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2018's Best Giving Tuesday Campaigns

EveryAction

Each of these five organizations exemplifies different ways to make industry best practices and technology tools work in a way that resonates with their supporter base.

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Brand is HR’s Responsibility

Mission Minded

And one of the industries that best understands this is the hospitality industry. Brand begins with people. They embrace the idea that everyone within the company—not just front of the house—is responsible for the brand. And you know we’re on board with that. Human Resources is the business of attraction, selection, and retention of internal […]. The post Brand is HR’s Responsibility appeared first on Mission Minded.

30 Tools and Tips to Speed Up Your Digital Workflow as a Government Communicator in 2018

Public Sector Marketing 2.0

While on the surface, some tools may not seem to relate to your specific field or industry, rest assured they will help you with your efficiency and effectiveness in today’s digital world, where agility and “life-hacking” skills are becoming increasingly valued.

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NONPROFIT BRANDING VIDEO: Who uses the most imprinted Branding Products? Nonprofits!!

NonProfit Branding

Industry research confirms this fact. Mother told us nonprofits are the biggest users of imprinted branding products. So, with mother watching over our shoulder, we explain why nonprofit marketers spend several billion dollars on logo-imprinted branding products each year.

The 2018 Best Nonprofit Conferences Calendar

EveryAction

Tackle critical topics with thought leaders and industry experts.". Each year, the Nonprofit Technology Conference (NTC) is the nonprofit industry's signature technology event, and 2018 will be no different. Think of it as an “events hackathon” for the association industry.

The 1,000 biggest challenges facing nonprofits today

CrowdRise

All industries have challenges… and the nonprofit world is no exception. So, when we asked 1,000 nonprofits who use CrowdRise by GoFundMe to let us know what their biggest challenges were, we found the responses really eye opening. There were so many commonalities that we weren’t expecting outside of what you may immediately think of as a nonprofit challenge. News, Research & Trends

Shades of Social Marketing

SocialButterfly

” Phillip Kotler told the International Social Marketing Association in an interview celebrating a visionary and how he hopes the industry may advance. image courtesy of swamibu. What’s in a name? That which we call rose. By any other name would smell as sweet.

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