Women Give to Causes More than Men

A. Fine Blog

A new study, Women Give 2010, from the Women’s Philanthropy Institute, a program of the venerable Institute on Philanthropy at Indiana University. Mesch Institute on Philanthropy at Indiana University Women Give 2010 Women's Philanthropy institute Ready to have your assumptions tested to the core about giving? Are you ready? Debra J. Mesch, Ph.D., director of the Women’s Philanthropy Institute has released a study of a large sample of [.].

Five Words That Spur More Generous Gifts

Non Profit Marketing 360

Indiana University professor Jen Shang conducted a test with public radio station WFIU during the station’s annual pledge drive. Volunteers who answered phones were instructed to use one of five words when thanking callers: caring, compassionate, helpful, friendly and kind. Communications Community Fundraising Nonprofit Public Media Research Study communication donors research

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Handling Negative Metrics, The One Metric To Track, and In Tribute Donation Metrics (Season 2, Episode 4)

Fundraising Report Card

Topic Timestamps TJ from Indianapolis, Indiana … Continue reading "Handling Negative Metrics, The One Metric To Track, and In Tribute Donation Metrics (Season 2, Episode 4)". Zach and Tim answer questions about handling negative metrics, what the one monthly or weekly metric every fundraiser should monitor is, and benchmarking in tribute donations. Have your question answered on the podcast by calling in to (575) 815-4573 or by emailing tim@imarketsmart.com.

How to Build Donor Loyalty

Kivi's Nonprofit Communications Blog

Formerly the first Hartsook Chair in Fundraising at the Lilly Family School of Philanthropy at Indiana University, Adrian is passionate about achieving massive growth in philanthropy. We are very excited to have donor research expert Adrian Sargeant join us for a brand new webinar this month on donor loyalty. If you think you should be making more money from your current list of supporters, this webinar is for you!

Social Media Awareness That Works: S’mores in the Outdoors

Kivi's Nonprofit Communications Blog

So it goes without saying that when I moved to Indiana about six months ago, almost every weekend I enthusiastically began exploring parks and other natural areas around my new home state. All photos are the property of Indiana Department of Natural Resources, © IDNR ]. Julia Reich.

Great Nonprofit Marketing Jobs

Getting Attention

Communications And Engagement Associate Early Learning Indiana (Indianapolis, IN). Please post YOUR nonprofit marketing job here. Associate Director of Media Relations American Rivers (Washington, D.C.). Communications And Campaigns Manager Waterkeepers Chesapeake. Takoma Park, MD).

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Has Generosity Peaked?

The Agitator

For over 15 years the Lilly Family School of Philanthropy (Indiana University) has tracked the giving of nearly 10,000 families and individuals in the US. Call me Chicken Little, but I’m afraid. And maybe you should be too. Their newly released data is here — Generosity for Life. The bad news is that American generosity seems to have peaked … in fact, it did so in 2005, when average giving was $1,024. The most recent year (2015) measured was $872.

Let’s Give! The Big List of National, Local and Collegiate Online Giving Days (2016 Edition)

Kivi's Nonprofit Communications Blog

FEB – Northwest Indiana Gives. APRIL – Bethel College Online Giving Day (Indiana). Are you thinking about participating in a Giving Day? Good news! There are so many organizations that have given it a try, and YOU can learn from them (the good AND the bad).

How to Plan for a Great #GivingTuesday Campaign

J Campbell Social Marketing

1) One of our Nonprofit Social Media community members, Kristi Geiger, the Development Director at Crossroad Child & Family Services in Fort Wayne, Indiana, said to me that her Giving Tuesday 2017 was, in all caps, “FANTASTIC.”.

Serious major gift marketing is not for populists. Planned gift marketing is.


Based on research from Dr. Russell James III and the Center on Philanthropy at Indiana University ). I like populism because it gives regular people control over their government. . But populism has no place in major gift marketing. To generate more major gifts, you cannot be a populist.

17 Nonprofits Honored for High-Impact Taglines — The 2010 Taggies

Getting Attention

The organizations behind the winning taglines range from the regional (Indiana State Council of the Emergency Nurses Association) to the national (Youth Service America) and global (Episcopal Relief & Development).

Women Give More to Charity

Kivi's Nonprofit Communications Blog

Director of the Women’s Philanthropy Institute at the Center on Philanthropy at Indiana University, looked at only male and female households which included never marrieds, divorced/separated, and widows/widowers.

Great Nonprofit Marketing Jobs: Movin’ Up Monday!

Getting Attention

Marketing Communications & PR Coordinator , Indiana Society of Association Executives (Indianapolis, IN). Please post your nonprofit marketing position here for full-time or part-time staff, consulting or internship opportunities. New Opportunities. Communications Manager , Interaction Institute for Social Change (Boston, MA). Communications Manager for Reproductive Rights , American Civil Liberties Union (New York, NY). Copywriter , Beaconfire (Arlington, VA).

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The High Cost of Undervaluing Gratitude

The Agitator

No wonder–as countless studies by DonorVoice, Bloomerang, and Indiana University and others indicate that up to third of nonprofit donors head for the exits feeling unappreciated.

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How to break the most vicious cycle that hamstrings your organization’s growth


I recently stumbled upon a study that was jointly conducted by the Center on Nonprofits and Philanthropy at the Urban Institute and the Center on Philanthropy at Indiana University.

2012 Nonprofit Tagline Awards – The Winners!

Kivi's Nonprofit Communications Blog

Organization: Indiana Association for Community Economic Development (IACED). Nancy Schwartz of Getting Attention.org has announced the winners of the 2012 Nonprofit Tagline Awards - or as they are affectionately known – the Taggies. This year, Nancy had over 1,400 tagline entries that were then whittled down to 63 finalists identified by an expert panel of judges (including moi).

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Free Webinar: Tons of Money in the Mail September 9th

Wild Woman Fundraising

Indiana. Want to learn how to write a better appeal letter? Join us on Tue, Sep 9, 2014 10:00 AM – 11:00 AM PDT for this free one hour webinar !

Why Should I Care?

The Agitator

Last week, in the Chronicle of Philanthropy , it was reported by Indiana University’s Lilly Family School of Philanthropy and the Giving USA Foundation that Giving Tuesday’s tally for 2014 was an estimated $45.7 It’s taken twenty-one days into the new year for it to leak out — I’ve been restraining myself — but here’s my first curmudgeon post of the year.

#GivingTuesday 2017 Recap – What Worked and What Didn’t

J Campbell Social Marketing

One of my community members, Kristi Geiger, the Development Director at Crossroad Child & Family Services in Fort Wayne, Indiana, said to me that her Giving Tuesday was, in all caps, “FANTASTIC.”. The results are in – this year was the biggest Giving Tuesday yet!

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Want to get a $1 million dollar donation? Here’s how:


Did you know that there’s a report about $1 million dollar+ giving developed by Coutts in association with the Indiana University Lilly Family School of Philanthropy ?

A Picture’s Worth: A Success Story on Getting More Facebook Attention

Nonprofit Marketing Blog

” Mary Armstrong-Smith, the community partners director for Prevent Child Abuse Indiana took Guy’s advice and immediately saw a response. She writes: Earlier this month I posted a quote on PCA Indiana’s Facebook page.

Great Nonprofit Marketing Jobs: Friday Futures

Getting Attention

Communications Director for Northern Indiana , American Heart Association (Chicago, IL). Please post your nonprofit marketing position here for full-time or part-time staff, consulting or internship opportunities. Thanks! NEW OPPORTUNITIES.

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Straight Talk on the Give Local Crash from a Nonprofit Tech CEO #GiveDayLessons

Kivi's Nonprofit Communications Blog

He is current Chairman of the AFP Ethics Committee and was the Founding Chairman of NPower Indiana, Founding Member of TechPoint Foundation, Founding Member of the AFP Business Member Council and the Co-Founder of Launch Cause.

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Upcoming Events

Fundraising Coach

Indianapolis - August 28 - AFP Indianapolis Chapter I'll be giving the luncheon talk at the Indiana chapter of AFP's luncheon on Monday, August 28. I'll be on the road quite a bit this fall. If you'll be at one of these events, let's try to meet up!

Annual Survey of State Laws Regulating Charitable Solicitations

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To learn more about state laws regarding charitable solicitations, please see the attached report written and researched at the Center on Philanthropy at Indiana University. Did you know that over 40 states require nonprofits conducting online fundraising campaigns to register with their state? This includes any other state into which solicitations (including e-mail) are directed.

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Mixed Links for Nonprofit Marketers and Fundraisers

Kivi's Nonprofit Communications Blog

Kristen Hess of Indiana Humanities has a great guest post over at Achieve called the 10 Steps to Solve the Biggest Problem in the World. Another Friday, another round of Mixed Links! Communications and Fundraising. The latest Nonprofit Blog Carnival is up at Wild Apricot.

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Million-Dollar Nonprofit Writing

Cause Related Marketing

Remember how much time the third Indiana Jones movie spends explaining what happened in the first two movies? The correct answer is almost no time is spent on backstory in the Indiana Jones movies.

Some Smart (and Hard!) Nonprofit Marketing Questions

Kivi's Nonprofit Communications Blog

Sandra Bate, executive director of marketing for the Indiana University Foundation , joined me in fielding the questions, such as.

Nonprofit Link Round Up

Nonprofit Marketing Blog

That’s according to new research from the Indiana University Lilly Family School of Philanthropy. What amazing resources are floating around the web this week? Here’s a sampling of good stuff that rose to the top of the inbox.

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Using Sweepstakes in Cause Marketing

Cause Related Marketing

In Indiana Jones and the Crystal Skull, the MacGuffin is the Crystal Skull. When you cause market with a retail partner, in most cases the donation is based on accessing their customer base. In such promotions, the cause is probably enough to get some customers to donate.

Are planned giving prospects on the Internet?


According to the National Committee on Planned Giving (Indianapolis, Indiana), only 15% of those who set up gifts to charities in their wills were over 75. I think it’s safe to say that the argument is over— seniors and all other planned giving prospects are on the Internet.

Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

The NRC includes six organizations that serve the nonprofit sector: the Association of Fundraising Professionals, Blackbaud, the Center on Philanthropy at Indiana University, the Foundation Center, GuideStar USA Inc.,

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Charmed Cause Marketing

Cause Related Marketing

They’re available online for less than $5 or in a handful of retail stores in Indiana and Illinois. Just as “the rich are different than us,” so too are teenagers. How so? In their hearts and souls they aspire to make the world a better place.

6 Ways to Keep a Donor

Sea Change Strategies

Dr. Adrian Sargent, Professor of Fundraising at the Center on Philanthropy at Indiana University reports that 70% of all new donors never renew. Cue two big scary stats. According to the 2012 Fundraising Effectiveness Project (FEP) , the donor attrition rate for non profits is 59%. And you know what? Those stats don’t surprise me one bit. Most non profits are really bad at building relationships with their donors. We treat them like ATM’s.

Fundraising Secrets from the DonorPerfect conference!

Wild Woman Fundraising

Here are some highlights from the GivingUSA Report based on research in the Center on Philanthropy in Indiana. I am at the DonorPerfect conference and I’m learning a LOT. Bob Evans Giving USA Presentation Donor Perfect Conference.

#ADVOCACY: Kony 2012 Sequel Not Going Viral, Nor Ending Debate

Non Profit Marketing 360

Birmingham Alabama saw the first spike of interest in the original video, and from there Oklahoma City and Noblesville Indiana quickly followed suit. Too little too late?

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Research proves Gen Y Donors Give! O Happy day!


Research conducted by Indiana University’s Centre for Philanthropy for the US consultancy, Campbell & Company, has discovered that the Millennials – those born since 1981 – and Generation X – those born between 1964 and 1980 – are an underestimated and untapped resource. My new blog buddy and e-pal John Lepp, author of The Naked Idea blog , sent me a link to an article today, that well, I have to say, was beautiful, nightingale music to my blogging ears.

When Sponsors Don't Renew Cool Cause Marketing Campaigns

Cause Related Marketing

Called Help Grow Your Soup, in 2010 the campaign restored five barns… chosen by popular vote by people inputting Campbell''s Soup UPC codes… in Michigan, Indiana, Maryland and North Carolina. Although I surely come off as a homme du monde and maybe even a bon vivant, I confess that I spent the first nine years of my life at the edge of a tiny desert hamlet in the American Southwest where I lived across a dirt road from a large cotton field.

High Net Worth Donors Are Normal

The Agitator

According to the Bank of America’s latest survey of high net worth giving (done in conjunction with the Center on Philanthropy at Indiana University), major gift donors are like the rest of us plebeians in one respect … They don’t like to be over-solicited and they don’t like to be asked for the wrong amount (38% cite this reason).

Year-End Fundraising Benchmark

The Agitator

The survey was conducted by the Nonprofit Research Collaborative, a coalition comprising the joint efforts of the Association of Fundraising Professionals, Blackbaud, the Center on Philanthropy at Indiana University, the Foundation Center, GuideStar and the Urban Institute’s National Center for Charitable Statistics. Joe Boland at Fundraising Success recently reported on the newly released Nonprofit Fundraising Survey: November 2010.

TESTING: Baby Steps are for Babies

The Agitator

But if you started in Indiana, your best hope would be to get to the top of Hoosier Hill (seriously), a whopping 1257 feet high. (aka The Myth of Testing One Variable at a Time).

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Ignite Action with a Powerful Data Story

Nonprofit Marketing Blog

Lori holds a BA from the University of Minnesota, has additional training from Indiana University’s Fund Raising School and is a longtime member of the Association of Fundraising Professionals. [Editor's note: Today's post comes from Lori Jacobwith, founder of Ignited Fundraising.

Go out and meet Stephanie of Challenge 52!

Wild Woman Fundraising

Stephanie is from Indiana. One Woman. One Mission. To Go to One Charity Event Each Week For 1 Year. And thus was born Challenge 52. On Saturday I went out for coffee with Stephanie Fisher of Challenge 52. Her mission? To go to one charity event every week for a year.

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