Women Give to Causes More than Men

A. Fine Blog

A new study, Women Give 2010, from the Women’s Philanthropy Institute, a program of the venerable Institute on Philanthropy at Indiana University. Mesch Institute on Philanthropy at Indiana University Women Give 2010 Women's Philanthropy institute Ready to have your assumptions tested to the core about giving? Are you ready? Debra J. Mesch, Ph.D., director of the Women’s Philanthropy Institute has released a study of a large sample of [.].

Five Words That Spur More Generous Gifts

Non Profit Marketing 360

Indiana University professor Jen Shang conducted a test with public radio station WFIU during the station’s annual pledge drive. Volunteers who answered phones were instructed to use one of five words when thanking callers: caring, compassionate, helpful, friendly and kind. Communications Community Fundraising Nonprofit Public Media Research Study communication donors research

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Handling Negative Metrics, The One Metric To Track, and In Tribute Donation Metrics (Season 2, Episode 4)

Fundraising Report Card

Topic Timestamps TJ from Indianapolis, Indiana … Continue reading "Handling Negative Metrics, The One Metric To Track, and In Tribute Donation Metrics (Season 2, Episode 4)". Zach and Tim answer questions about handling negative metrics, what the one monthly or weekly metric every fundraiser should monitor is, and benchmarking in tribute donations. Have your question answered on the podcast by calling in to (575) 815-4573 or by emailing tim@imarketsmart.com.

Great Nonprofit Marketing Jobs

Getting Attention

Communications And Engagement Associate Early Learning Indiana (Indianapolis, IN). Please post YOUR nonprofit marketing job here. Associate Director of Media Relations American Rivers (Washington, D.C.). Communications And Campaigns Manager Waterkeepers Chesapeake. Takoma Park, MD). Communications Director Western Environmental Law Center (Eugene, OR or Taos, NM). Communications Manager US Human Rights Network (New York, NY).

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3 Special Ways to Show Your Donors Some Love

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Food Finders Food Bank in Lafayette, Indiana, asks a surprising question on its donation page: What is your birth month and day? Sending thank you notes and providing tax receipts are important steps to building good donor relationships—but they''re just the beginning. Here are three ways you can go above and beyond with your donor appreciation. Say happy birthday!

Great Nonprofit Marketing Jobs: Movin’ Up Monday!

Getting Attention

Marketing Communications & PR Coordinator , Indiana Society of Association Executives (Indianapolis, IN). Please post your nonprofit marketing position here for full-time or part-time staff, consulting or internship opportunities. New Opportunities. Communications Manager , Interaction Institute for Social Change (Boston, MA). Communications Manager for Reproductive Rights , American Civil Liberties Union (New York, NY). Copywriter , Beaconfire (Arlington, VA).

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17 Nonprofits Honored for High-Impact Taglines — The 2010 Taggies

Getting Attention

The organizations behind the winning taglines range from the regional (Indiana State Council of the Emergency Nurses Association) to the national (Youth Service America) and global (Episcopal Relief & Development). The organizations behind the winning taglines range from the regional (Indiana State Council [.]. 2010 Getting Attention Nonprofit Tagline Awards from GettingAttention.org on Vimeo.

Social Media Awareness That Works: S’mores in the Outdoors

Kivi's Nonprofit Communications Blog

So it goes without saying that when I moved to Indiana about six months ago, almost every weekend I enthusiastically began exploring parks and other natural areas around my new home state. Early in August I started noticing some really fun images of marshmallows in various parks, dressed up and posed like people, showing up in my Facebook feed from the Indiana State Parks and Reservoirs page, whom I follow. Julia Reich.

Has Generosity Peaked?

The Agitator

For over 15 years the Lilly Family School of Philanthropy (Indiana University) has tracked the giving of nearly 10,000 families and individuals in the US. Call me Chicken Little, but I’m afraid. And maybe you should be too. Their newly released data is here — Generosity for Life. The bad news is that American generosity seems to have peaked … in fact, it did so in 2005, when average giving was $1,024. The most recent year (2015) measured was $872.

How to break the most vicious cycle that hamstrings your organization’s growth


I recently stumbled upon a study that was jointly conducted by the Center on Nonprofits and Philanthropy at the Urban Institute and the Center on Philanthropy at Indiana University. Essentially, they revealed a vicious cycle that puts you, the fundraiser, in a real pickle every single day. Bridgespan Group’s nifty vicious cycle image.

How to Build Donor Loyalty

Kivi's Nonprofit Communications Blog

Formerly the first Hartsook Chair in Fundraising at the Lilly Family School of Philanthropy at Indiana University, Adrian is passionate about achieving massive growth in philanthropy. We are very excited to have donor research expert Adrian Sargeant join us for a brand new webinar this month on donor loyalty. If you think you should be making more money from your current list of supporters, this webinar is for you!

MarketSmart + The Giving Institute


Through their research partnership with The Center on Philanthropy at Indiana University, Giving USA is able to provide annual estimates on nearly all philanthropic giving (with a few exceptions, donor-advised fund giving being one of them) within the United States. In case you couldn’t tell from the title of today’s blog post, we have some exciting news to share with you! MarketSmart is the newest member of The Giving Institute.

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[Guest Post] The Recipe for Nonprofit Committee Failure

Fundraising Coach

With over 30 years of nonprofit experience, Kim was named one of the "100 Community Heroes" by the United Way of Central Indiana on their 100th anniversary. Today's guest post is from Kim Donahue. Kim is the resident governance expert at Boardable. In a fun tongue-in-cheek tone, she shares a perfect formula for making sure your board committees don't work! And she knows.

Want to get a $1 million dollar donation? Here’s how:


Did you know that there’s a report about $1 million dollar+ giving developed by Coutts in association with the Indiana University Lilly Family School of Philanthropy ? Coutts is one of the world’s oldest banks and wealth management firms located in Scotland. Anyway, their report is fascinating. Filled with lots of neat tidbits of data. But what I like best is the advice it provides. Here are their bullet-points (straight out of the report) for generating $1 million+ donations.

Great Nonprofit Marketing Jobs: Friday Futures

Getting Attention

Communications Director for Northern Indiana , American Heart Association (Chicago, IL). Please post your nonprofit marketing position here for full-time or part-time staff, consulting or internship opportunities. Thanks! NEW OPPORTUNITIES. Associate Director of Marketing and Communications , Story Corps (Brooklyn, NY). Communications and Marketing Specialist , Grupo Ecológico Sierra Gorda (Jalpan de Serra, Queretaro, Mexico).

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Mailbag: How Do I Get a Corporate Partner to “Pay Up” After an Event?

Selfish Giving

Katie, Second Helpings, Indiana A. Any suggestions for getting local businesses to “pay up” after an event where we gave permission to use our name/logo in exchange for a set % of sales that day? By no means is this the first time I’ve had to “nudge” for payment. My usual follow-up email works in getting the check. But right now I have 2 places who are dragging their feet.

Let’s Give! The Big List of National, Local and Collegiate Online Giving Days (2016 Edition)

Kivi's Nonprofit Communications Blog

FEB – Northwest Indiana Gives. APRIL – Bethel College Online Giving Day (Indiana). Are you thinking about participating in a Giving Day? Good news! There are so many organizations that have given it a try, and YOU can learn from them (the good AND the bad). Look at their websites, donation landing pages, countdown clocks, emails, social media accounts, images, and hashtags. Do a Google News search to check out the earned media these days have achieved.

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Build a Toolkit Like This for Your Supporters to Use

Kivi's Nonprofit Communications Blog

Rather than adopt the default red, white and blue color palette of past presidential candidates, our color palette is deeply rooted in Pete’s home town – South Bend, Indiana. If you are looking for marketing, fundraising, and communications inspiration outside the nonprofit sector, I suggest you look to political campaigns before looking at corporate ones. They usually start scrappy, focus on issues, and want to recruit individuals for small-donor donations, volunteering and advocacy.

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2012 Nonprofit Tagline Awards – The Winners!

Kivi's Nonprofit Communications Blog

Organization: Indiana Association for Community Economic Development (IACED). Nancy Schwartz of Getting Attention.org has announced the winners of the 2012 Nonprofit Tagline Awards - or as they are affectionately known – the Taggies. This year, Nancy had over 1,400 tagline entries that were then whittled down to 63 finalists identified by an expert panel of judges (including moi).

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Annual Survey of State Laws Regulating Charitable Solicitations

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To learn more about state laws regarding charitable solicitations, please see the attached report written and researched at the Center on Philanthropy at Indiana University. Did you know that over 40 states require nonprofits conducting online fundraising campaigns to register with their state? This includes any other state into which solicitations (including e-mail) are directed.

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Upcoming Events

Fundraising Coach

Indianapolis - August 28 - AFP Indianapolis Chapter I'll be giving the luncheon talk at the Indiana chapter of AFP's luncheon on Monday, August 28. I'll be on the road quite a bit this fall. If you'll be at one of these events, let's try to meet up! Atlanta - August 14 - YNPN 2017 I'm looking forward to giving leadership trainings on taking charge of your own career. They've let me offer a $30 discount to people reading this.

Women Give More to Charity

Kivi's Nonprofit Communications Blog

Director of the Women’s Philanthropy Institute at the Center on Philanthropy at Indiana University, looked at only male and female households which included never marrieds, divorced/separated, and widows/widowers. A new study called “ Women Give 2010: New Research about Women and Giving &# says women are more generous charitable givers than men.

Why Should I Care?

The Agitator

Last week, in the Chronicle of Philanthropy , it was reported by Indiana University’s Lilly Family School of Philanthropy and the Giving USA Foundation that Giving Tuesday’s tally for 2014 was an estimated $45.7 It’s taken twenty-one days into the new year for it to leak out — I’ve been restraining myself — but here’s my first curmudgeon post of the year.

Are planned giving prospects on the Internet?


According to the National Committee on Planned Giving (Indianapolis, Indiana), only 15% of those who set up gifts to charities in their wills were over 75. I think it’s safe to say that the argument is over— seniors and all other planned giving prospects are on the Internet. Here are some findings from the recent Pew Research Center’s study (released in June 2012) : Half of adults age 65 and older are online.

A Picture’s Worth: A Success Story on Getting More Facebook Attention

Nonprofit Marketing Blog

” Mary Armstrong-Smith, the community partners director for Prevent Child Abuse Indiana took Guy’s advice and immediately saw a response. She writes: Earlier this month I posted a quote on PCA Indiana’s Facebook page. Photos and video allow you to create a more immediate, emotional connection with your supporters than just words alone.

Million-Dollar Nonprofit Writing

Cause Related Marketing

Remember how much time the third Indiana Jones movie spends explaining what happened in the first two movies? The correct answer is almost no time is spent on backstory in the Indiana Jones movies. Not quite 10 years ago I wrote 25 words that helped generate more than $32 million for the nonprofit I worked for at the time.

6 Ways to Keep a Donor

Sea Change Strategies

Dr. Adrian Sargent, Professor of Fundraising at the Center on Philanthropy at Indiana University reports that 70% of all new donors never renew. Cue two big scary stats. According to the 2012 Fundraising Effectiveness Project (FEP) , the donor attrition rate for non profits is 59%. And you know what? Those stats don’t surprise me one bit. Most non profits are really bad at building relationships with their donors. We treat them like ATM’s.

Using Sweepstakes in Cause Marketing

Cause Related Marketing

In Indiana Jones and the Crystal Skull, the MacGuffin is the Crystal Skull. When you cause market with a retail partner, in most cases the donation is based on accessing their customer base. In such promotions, the cause is probably enough to get some customers to donate. But sometimes you want or need what I call a ‘MacGuffin,” a term I borrow from the illustrious film director, Alfred Hitchcock.

Nonprofit Link Round Up

Nonprofit Marketing Blog

That’s according to new research from the Indiana University Lilly Family School of Philanthropy. What amazing resources are floating around the web this week? Here’s a sampling of good stuff that rose to the top of the inbox. Something you need right now: Kivi Leroux Miller shares an amazing list of 25 interview questions what will help you write better stories about your volunteers and the people you serve. via Nonprofit Marketing Guide.

Charmed Cause Marketing

Cause Related Marketing

They’re available online for less than $5 or in a handful of retail stores in Indiana and Illinois. Just as “the rich are different than us,” so too are teenagers. How so? In their hearts and souls they aspire to make the world a better place.

The High Cost of Undervaluing Gratitude

The Agitator

No wonder–as countless studies by DonorVoice, Bloomerang, and Indiana University and others indicate that up to third of nonprofit donors head for the exits feeling unappreciated. Today I’ll avoid a detailed foray into important topics like donor identity, commitment and segmentation and instead focus on the simple, human concept of gratitude. With this question: “Why do so many nonprofits fail at the most basic task of saying “Thank You” to their donors?”.

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Straight Talk on the Give Local Crash from a Nonprofit Tech CEO #GiveDayLessons

Kivi's Nonprofit Communications Blog

He is current Chairman of the AFP Ethics Committee and was the Founding Chairman of NPower Indiana, Founding Member of TechPoint Foundation, Founding Member of the AFP Business Member Council and the Co-Founder of Launch Cause. I’ve encouraged an open conversation about the long-term impact of this year’s Give Local America Day fiasco , including inviting guest commentary. Jay Love, CEO of Bloomerang , took me up on the offer with today’s post. Jay Love.

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Online will-making tools: My pros and cons.


This is important because according to the Lilly Family School of Philanthropy at Indiana University, 82% of the dollars from legacy gifts come from just 20% of the people (66% of the dollars come from just 10%). Brace yourself. . This is a long post because there’s a lot to be said. . I wrote it because digital will-writing tools are popping up to help your supporters facilitate their planning conveniently online.

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Mixed Links for Nonprofit Marketers and Fundraisers

Kivi's Nonprofit Communications Blog

Kristen Hess of Indiana Humanities has a great guest post over at Achieve called the 10 Steps to Solve the Biggest Problem in the World. Another Friday, another round of Mixed Links! Communications and Fundraising. The latest Nonprofit Blog Carnival is up at Wild Apricot. May’s theme was Tips for Going Mobile.

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Some Smart (and Hard!) Nonprofit Marketing Questions

Kivi's Nonprofit Communications Blog

Sandra Bate, executive director of marketing for the Indiana University Foundation , joined me in fielding the questions, such as. Today the Chronicle of Philanthropy hosted an online chat on getting started in nonprofit marketing , based on my free e-book “ The First 100 Days of Your New Nonprofit Marketing Job.&# Most media outlets don’t want to include event sponsors in the stories. So how do I get the word out and add value for them?

Research proves Gen Y Donors Give! O Happy day!


Research conducted by Indiana University’s Centre for Philanthropy for the US consultancy, Campbell & Company, has discovered that the Millennials – those born since 1981 – and Generation X – those born between 1964 and 1980 – are an underestimated and untapped resource. My new blog buddy and e-pal John Lepp, author of The Naked Idea blog , sent me a link to an article today, that well, I have to say, was beautiful, nightingale music to my blogging ears.

How to Plan for a Great #GivingTuesday Campaign

J Campbell Social Marketing

1) One of our Nonprofit Social Media community members, Kristi Geiger, the Development Director at Crossroad Child & Family Services in Fort Wayne, Indiana, said to me that her Giving Tuesday 2017 was, in all caps, “FANTASTIC.”. Do you want to raise more money and connect with more supporters this #GivingTuesday? You’re in luck! .

When Sponsors Don't Renew Cool Cause Marketing Campaigns

Cause Related Marketing

Called Help Grow Your Soup, in 2010 the campaign restored five barns… chosen by popular vote by people inputting Campbell''s Soup UPC codes… in Michigan, Indiana, Maryland and North Carolina. Although I surely come off as a homme du monde and maybe even a bon vivant, I confess that I spent the first nine years of my life at the edge of a tiny desert hamlet in the American Southwest where I lived across a dirt road from a large cotton field.

Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

The NRC includes six organizations that serve the nonprofit sector: the Association of Fundraising Professionals, Blackbaud, the Center on Philanthropy at Indiana University, the Foundation Center, GuideStar USA Inc., It’s a little chilly out there, so let’s make some hot mixed links, shall we? For those who truly know what “chilly&# is, Convio put out a report on The Next Generation of Canadian Giving.

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Donor retention: Dance with the ones who brung ya

Fundraising Coach

Indiana University’s Adrian Sargeant, author of great books like “ Building Donor Loyalty [Amazon affiliate link], has done statistical research proving this. Did you know the average nonprofit loses 7 donor out of 10 every year?! But even ordinary, non-academicians know this to be true. Every year, a handful of my fundraising colleagues give year-end gifts to 10-12 nonprofits. Constantly, only 7 out of 10 even acknowledge the gift.

Overall giving flat, online giving up

Nonprofit Marketing Blog

If we continue to grow at this rate, it will take more than a decade to get back to where we were in total giving in 2007,” Patrick Rooney, executive director of the Indiana University Center on Philanthropy, which compiles “Giving USA,” was quoted as saying by the Chronicle of Philanthropy. Charitable giving was nearly flat in 2011, just as it was in 2010, according to the newly released report, “Giving USA,” the annual report on the state of American philanthropy. A total of $298.4

#ADVOCACY: Kony 2012 Sequel Not Going Viral, Nor Ending Debate

Non Profit Marketing 360

Birmingham Alabama saw the first spike of interest in the original video, and from there Oklahoma City and Noblesville Indiana quickly followed suit. Too little too late? Last Thursday, Invisible Children released their tepidly anticipated sequel to the stunningly viral video Kony 2012 (over 100 million views).

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Mind your older female donors - they are generous!

Nonprofit Marketing Blog

A new study has found that women tend to be more charitable than men, according to researchers at the Women’s Philanthropy Institute at Indiana University’s Center on Philanthropy. Boomer women are especially more generous, donating 89% more than men matched to their income levels, number of children and amount of education.