Click Me: An E-Newsletter Makeover with Mission India

Kivi's Nonprofit Communications Blog

We love “Before and After” posts, so I jumped at the chance to get Lindsay Ackerman to share about Mission India’s recent e-newsletter format change. Guest Post by Lindsay Ackerman of Mission India. Lindsay Ackerman has been with the Mission India team since 2006 and serves as the marketing communication specialist, short-hand for “does a little bit of everything,” from editing to data analysis to project management. . Lindsay Ackerman.

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Twitter Vote Report Goes to India

A. Fine Blog

The month long elections in India begin on April 16th, and Twitter Vote Report will be there for the ride! Here is the skinny on Vote Report India from Jon Pincus: Vote Report India will partner with citizens’ networks, human rights organizations, and journalists to contribute direct SMS, email and web reports on violations of [.]. Tags: Social Media India Vote Report Jon Pincus twitter vote report

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#ProAging: How Might The 7 Billion Humans Age?

Non Profit Marketing 360

Much of the attention given to that milestone as focused on the many thousands of births that take place each second all around the world, but especially in India and subsaharan Africa. Adult Kids Communications Community Health National/International News and Current Affairs Politics Publications Report Resource Retirement Living Seniors Life Africa Aging China India National Institute on Aging Population ProAgingFrom the NIA/NIH report - Click to enlarge.

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Breaking My Bad Habits: From College To Nonprofit Writer

Kivi's Nonprofit Communications Blog

Guest Post by Laurel Dykema of Mission India. When I started as an intern at Mission India, I discovered that nonprofit writing is VERY different from college writing—and I had to break my “good” college writing habits because they were actually “bad” writing habits at my nonprofit! Most articles I write for Mission India are between 250 and 400 words!) Laurel Dykema. Would your nonprofit communications make your English Lit professor cringe?

A Day in the Life of a Quarantined Nonprofit Communicator – Ashirbad Raha

Kivi's Nonprofit Communications Blog

Ashirbad’s Bio: My name is Ashirbad and I direct the communication vertical of the India team of a research group called the Energy Policy Institute at the University of Chicago in New Delhi. I work with four team members spread across different geographies in India so even in a pre COVID world, a chunk of our coordination would happen via phone/chat so that way, not much has changed. Ashirbad S.

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5 Story Starters You Can Steal

Kivi's Nonprofit Communications Blog

Guest Post by Laurel Dykema of Mission India. Every year, I write up approximately 200 stories that come from our partners in India. Examples: “176 million women in India are illiterate. You might be surprised to know that India—with over 172 million Muslims—is among the world’s three most Muslim-populated countries! Like millions of kids in India, 12-year-old Amreen grew up in a Muslim family.”. “1 1 in 4 adults in India are illiterate. Laurel Dykema.

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4 Ways To Make A Story Come Alive

Kivi's Nonprofit Communications Blog

Guest Post by Laurel Dykema of Mission India. For example, if I was telling a story about Ramita, a woman who lives next to the train tracks in India, I might write: The thin, weather-beaten blue tarp covering Ramita’s home couldn’t keep the rain out during storms. At Mission India, we even created a small book that shared the story of a church planting partner. Laurel Dykema joined Mission India in 2010 and currently serves as the staff writer and social media guru.

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Nonprofit Email Newsletter Best Practices and Tips

Kivi's Nonprofit Communications Blog

Here are a couple of makeovers for you: Nonprofit E-Newsletter Before and After: Cornerstone Prep Click Me: An E-Newsletter Makeover with Mission India How do we get people to open the email newsletter? Got nonprofit email newsletter questions? We’ve got answers! Do I have to do a nonprofit email newsletter? Probably. Here’s how to figure out if it’s needed and how to make it worth it.

Messages Matter—More than Ever

Kivi's Nonprofit Communications Blog

Take Lotus Outreach International—we’d never know that this organization fights against child trafficking and exploitation, and for access to education, in Cambodia and India. ummmm…what do we do again? Ummmmm. We’ve all been there. As a matter of fact, it happened to me just yesterday. You’ve got just a few seconds to explain what your organization does and the “who cares,” but that’s not enough time to deliver your well-practiced elevator pitch.

This ‘Who We Are’ Engages Big Time (MAMA Case Study)

Getting Attention

But last week, after jealously Facebook-following Stephanie’s work-related travel adventure in India, I had to know more. When my friend and colleague Stephanie Bowen announced her new job at MAMA (Mobile Alliance for Maternal Action), I was thrilled for her, but didn’t really probe what MAMA was about. Knowing her search had been focused on development organizations working with women, I figured MAMA fit into that category and left it at that.

Cause Marketing Post #438

Cause Related Marketing

those first few weeks, a good chunk of the traffic came from one or more people in Hyderabad, India. I began this blog four years ago this month. This is posting number 438. The cause marketing blog gets 5,000 visits and nearly 8,000 page views a month. In four years the blog has received nearly 150,000 visits and 225,000 page views.In It wasn’t much, but it was enough to encourage me to keep. Komen for the Cure Cause Marketing Blog Cause Related Marketing

MBA Student Headed for P&G in June Offers Her Services Until Then

Cause Related Marketing

Kind Readers:A few months back I had an extended conversation about cause marketing with Supreet Kaur, then an MBA student at India’s prestigious Management Development Institute in Gurgaon. Well Supreet has finished her studies and is headed toward a marketing position at Proctor & Gamble in June. She offered her services to my company. Alden Keene. but I can’t use them in that time frame.

Bad PR Pitches Hold Lessons for Smart Cause Marketers

Cause Related Marketing

Yesterday in conversation with a new friend in India I learned that I am ‘quite famous’ in India. India is the worlds’ second most populous country, as well as the most populous democracy so it’s a very good place to be famous in. Maybe my new-found renown explains the volume of pitches I get from people who want coverage in this blog (few of which are from India, I hasten to add).

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Join the Newsgroup, Get a Cool Tool You Can Use on Your Next Cause Marketing Campaign

Cause Related Marketing

from Hyderbad, India is the latest to join the Cause Marketing Google Newsgroup. Kind Readers: Amriti S. It’s super easy to subscribe. Simply send me your name and your email address to aldenkeene at gmail dot com. When you subscribe each new post comes directly to your email, usually every business day.

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Digital Storytelling with Yash Mori


I was easily able to relate to the experiences of immigrating to the country because my family immigrated from India. We lived through the struggle of being poor in India and then coming out to America and having the huge culture shock that many immigrants are going through now and have been going through for decades. Yash Mori is a progressive digital organizer and video producer.

It’s the End of the World as We Know It

Cause Related Marketing

And Keith Richards Feels FineToday is Earth Day and in honor I review the current Louis Vuitton campaign for The Climate Project, Al Gore’s nonprofit wherein some 2,300 volunteers in the United States, Australia, Spain, India, the UK and Canada deliver a version of the Nobelist’s famous climate change slideshow.Strictly speaking this isn’t cause-related marketing.

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Slumdog Millionaire

The Agitator

I just got around to seeing Slumdog Millionaire last weekend, and was left feeling pretty miserable about the lives of children in India. Apparently the movie has sparked a surge in donor interest in children’s and poverty issues in India, for groups like Railway Children, SOS Children’s Villages of India and others.

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Kiss Off Cause Marketing

Cause Related Marketing

When you do they’ll make a donation to the MAC Aids Fund; enough to purchase 1000 condoms for distribution in India or 14 HIV test kits in Haiti. Right now DNA II, a custom art company believe it or not, would like you to kiss off. Here’s how it works. You purchase one of DNA II’s KISS Portraits online, which start at $290 USD for a 51cm X 51cm (20”x20”) canvas print. They send you a tube of.

Happy New Year!

The Agitator

Agitators in Australia and New Zealand, China, India and Thailand (most of the planet) are already into the New Year, while those in Europe, the U.K. and North and South America are still in their New Year’s Eve mode. No matter where you’re receiving this Agitator signal we wish you all the best in the brand new year. May 2015 bring you blessings that matter. In New York City, at midnight introducing the 1 st , the 12,000-pound crystal ball will drop in Times Square.

Global Cause Marketing

Cause Related Marketing

GoodPurpose surveyed public opinion of 8,000 people in 16 countries: Belgium, Brazil, Canada, China, France, Germany, India, Indonesia, Italy, Japan, Malaysia, Netherlands, Singapore, United Arab Emirates, United Kingdom, & the United States. But Edelman did reveal that it is the Rapid Growth Economies (RGE) of Brazil, China, India, Indonesia, Malaysia, and United Arab Emirates that are the most responsive to brands that cause market.

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Guilt doesn’t inspire Americans to go green

Nonprofit Marketing Blog

By contrast, consumers in emerging economies like India, China and Brazil “report feeling the most guilty about their environmental impact and yet have the least confidence that their individual actions can help the environment,” notes MediaPost. For marketers in places like India, China and Brazil, talking about simple ways people can make a difference for their country may be a better message.

Massive geographical and cultural differences in online sharing

Public Sector Marketing 2.0

Citizens of Saudi Arabia, India and Indonesia are the most prolific online sharers of content coming in at 61%, 53% and 50% respectively. I recently saw a fascinating presentation from KPCB entitled ”Internet Trends 2013 ” where I came across the above chart from Ipsos OTX. It basically illustrates current comfort levels with “online sharing” across numerous countries around the world (note: I modified the chart by also highlighting Canada in red). Context.

The Presumption of Altruism

Cause Related Marketing

Bhargava was born in India and immigrated to the United States at age 14. But now the richest Indian in America is also a philanthropist who looks homeward to India when it comes to ‘giving back.’ Out now is the thirtieth anniversary issue of the Forbes 400 , a listing of the wealthiest 400 Americans.

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My Shiny New Gadget

The Agitator

It’s about neuroscience insights into effective advertising … based on research in India! I’m a bit reluctant as I begin to write this post. How far could that exotica (erotica?) be from our present pre-occupation with the hard core survival issues of fundraising, like donor retention and measuring lifetime value?

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Multi-Cultural and Cross-Cultural Cause Marketing

Cause Related Marketing

In that effort, called Edelman’s Goodpurpose Study 2010, Brazil, China and India followed closely behind Mexico. Results released yesterday from the ‘ Dynamics of Cause Engagement ’ study show that Hispanics and African Americans in the United States are more likely than Caucasians to support causes online than offline, more likely to feel social sites networking help causes raise visibility, and more likely to feel that they personally can help causes through online social networks.

Seven Things You Can Do to Fight Childhood Slavery

Cause Related Marketing

Educate a Freed Child Slave in East India for One Year.’ In the March 2012 issue of Redbook magazine, writer Alison Storm lists seven things you can do to ‘Save a Child From Slavery.’ Back in November after reading the horrifying book “Half the Sky” by Nicholas Kristof and Sheryl WuDunn I committed to help the plight of girls and women in the developing world.

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Cause Marketing Thongs to Benefit Microfinance

Cause Related Marketing

Black is selling women’s thongs to benefit microenterprises in the United States, Brazil and India. The title of this post is a clause I never expected to put together. An enterprising entrepreneur named Renata M. Empowered By You panties are seamless thong-style panties available at a handful of online and bricks and mortar outlets. Sales of the panties benefit the Seven Bar Foundation, whose mission is to support female microenterprise.

How to Write a Letter to the Editor that Gets Published and Read (Case Study)

Getting Attention

Michael Specter describes the way that sketchy private clinics in India are preying on people at risk of tuberculosis, and simultaneously undermining an under-resourced public-health system (“ A Deadly Misdiagnosis ,” November 15th). Mila Rosenthal, Executive Director of HealthRight International , is a Letter to the Editor (LOE) expert with a significant record of success.

Global internet statistics for 2018

Public Sector Marketing 2.0

It now accounts for over half of all digital minutes in 13 markets, and over 75% in Mexico, India, and Indonesia. It’s that time of year again when digital stats aggregators update their numbers and various annual summary reports come out based on research conducted in the previous calendar year. Here are a few general highlights I put together recently after going through various reports.

Gamified Cause Marketing and Half the Sky

Cause Related Marketing

The game is mediated by a character named Radhika, a mother of two, who starts in India and then makes her way to Kenya, Vietnam and Afghanistan, before landing in the United States.

A Honey of a Indiegogo Campaign

Cause Related Marketing

Honey badgers, whose habitat is found in Africa, India and Southeast Asia, sport a wide skunk-like stripe, are more fearless than badgers, but are most closely related to weasels. Now on Indiegogo is a fundraiser to help rural beekeepers in Kenya fend off honey badgers and otherwise improve their operations. The charity involved sports the wonderful name, ‘Bees Without Borders,’ which was founded by New York father and son beekeepers Norm and Andrew Cote.

BOGO Toothbrushes

Cause Related Marketing

So far the Smile Squared toothbrushes have landed with kids in Central America, Mexico, Haiti, Kenya, Cambodia, India and the Philippines. If you sell consumables… food, drink, shoes, jeans, etc… to the public you’d be wise to think about cause marketing. Here’s why; most of us will only buy a handful of washing machines or refrigerators… what economists call 'durables'… in our lives. By contrast, we’re constantly replacing the non-durables or ‘soft goods.’

Google+ Defies Expectations And Thus Facebook

Non Profit Marketing 360

The numbers include the 7.5-odd million who have visited from overseas (India, Canada, Brazil, France, Taiwan…). The fastest growing social network in history (at least until the next one) is now officially Google+, which has grown to over 25 million visitors since its launch a mere 5 weeks ago, according to Reuters. So thus far things are looking really good for Google’s latest foray into the social-networking universe.

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Zagats For Nonprofits

The Agitator

One was a glowing review from a totally smitten donor who had nothing but praise for this charity, which she perceived as doing amazing good works for poor people in India. donor, who upon visiting India on an unrelated trip, stumbled upon what he perceived to be extremely profligate — to the point of ethically questionable — spending by this same charity.

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Most Popular Articles of 2014: On Social Marketing and Social Change

Social Marketing and Social Change

of unique visitors came from the US, followed in the top ten by Great Britain (UK), India, Australia, Canada, Philippines, Malaysia, Nigeria, South Africa and France (and then another 179 other countries). Thank you to the over 35,500 people who have visited this blog over the past year. I am really delighted that you come from all over the world. In 2014, about ?

Stories From Smaller Nonprofits: Citizen Effect

Diva Marketing Blog

In 2006, Dan Morrison returned from a trip to India and brought together friends and family to raise funds to build a much-needed water well in Dungra Village. Over the last two years, I’ve helped raise more than $14,000 from friends, family and the DC yoga community to build a childcare center and well in Dungra Village, India and fund a foster home in Cloetesville, South Africa. . Tis the season to be jolly.

Featured Fundraiser: Sandy Clark

A Small Change

One day I will be learning about deforestation in Kenya and the next day I will hear about micro-plots in India. This month’s Featured Fundraiser is Sandy Clark. Feel free to leave a comment with questions or let me know if you’d like more information about her organization. If you know of a fundraising professional that I should feature here, I’d love to hear your nomination just send me an email. Jason. What kind of fundraising do you do and who do you do it for?

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The Best of Social Marketing in 2014

Social Marketing and Social Change

Yes, the Bhagwat piece is two case studies, but I can take a story that is sprinkled with data and demonstrates a new application of social marketing - to food fortification programs in India. PDF The burden of micronutrient malnutrition is very high in India. How do people in rural India perceive improved stoves and clean fuel? Yet diffusion of ICS technologies among potential users in many low-income settings, including India, remains slow, despite decades of promotion.

‘Genius’ Awards For Nonprofits

The Agitator

Sin Fronteras – Mexico City, Mexico ($500,000) protects the human rights of migrants in Mexico; Socio Legal Information Centre – New Delhi, India ($750,000) provides free legal assistance to protect the rights of the marginalized in India. Just got around to reading about the 13 organizations that recently won recognition (and $$) from the MacArthur Foundation for their creativity and effectiveness.

Cause Marketing Research I'd Like to See

Cause Related Marketing

Among other findings, the fourth Edelman Good Purpose Consumer Study found that the emerging markets of Mexico, Brazil, China and India were most willing to buy a brand that supports a cause. Scarcely a week goes by that someone doesn’t release a study or survey about cause marketing. And yet there’s still some research I’d like to see.

Cause Related Marketing - Untitled Article

Cause Related Marketing

The Earth Day Network website lists 15 campaigns of emphasis: School Greenings Across the USA; Building the Climate Movement; A Billion Acts of Green®; The Green Generation™; Green Economy; Earth Day-India; The Canopy Project; Athletes for the Earth; Arts for the Earth; No Child Left Inside; National Civic Education Project; Healthy Schools Act; Green Schools; The Road to Rio™; Women and the Green Economy." "I

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Stories From Smaller Nonprofits: Wello WaterWheel

Diva Marketing Blog

This image is an everyday reality for people around the world that live in developing areas of Africa, India and other regions where water is hard to find. . This was a huge advantage, since it enabled our small team to stay focused on day-to-day operations and on laying the groundwork for our 2011 pilot in India.” As 2010, wraps up, so does Diva Marketing's Stories From Smaller Nonprofit Series.

Benchmarking a worldwide NGO


There’s wide variability on how social media drives Web traffic in various countries, and how many people access WWF sites from their mobile phones (where India is the leader). WWF , formerly the Worldwide Fund for Nature, is a global organization acting locally through a network of over 90 offices in over 40 countries from Australia to the United Kingdom.