Click Me: An E-Newsletter Makeover with Mission India

Kivi's Nonprofit Communications Blog

We love “Before and After” posts, so I jumped at the chance to get Lindsay Ackerman to share about Mission India’s recent e-newsletter format change. Guest Post by Lindsay Ackerman of Mission India. Lindsay Ackerman.

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Good Intentions Are Not Enough

Wild Woman Fundraising

Have you read this blog? It’s called Good Intentions Are Not Enough, and it is EXCELLENT. If you have ever done international aid work, if you’ve ever been to another country to try to help people, this blog is a must-read.

Trending Sources

5 Don’ts for Nonprofit Writers

Kivi's Nonprofit Communications Blog

I always love getting an email from Laurel Dykema of Mission India. Guest Post by Laurel Dykema of Mission India. Laurel Dykema joined Mission India in 2010 and currently serves as the staff writer and social media guru. Laurel Dykema.

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Twitter Vote Report Goes to India

A. Fine Blog

The month long elections in India begin on April 16th, and Twitter Vote Report will be there for the ride! Here is the skinny on Vote Report India from Jon Pincus: Vote Report India will partner with citizens’ networks, human rights organizations, and journalists to contribute direct SMS, email and web reports on violations of [.]. Tags: Social Media India Vote Report Jon Pincus twitter vote report

Breaking My Bad Habits: From College To Nonprofit Writer

Kivi's Nonprofit Communications Blog

Guest Post by Laurel Dykema of Mission India. When I started as an intern at Mission India, I discovered that nonprofit writing is VERY different from college writing—and I had to break my “good” college writing habits because they were actually “bad” writing habits at my nonprofit!

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This ‘Who We Are’ Engages Big Time (MAMA Case Study)

Getting Attention

But last week, after jealously Facebook-following Stephanie’s work-related travel adventure in India, I had to know more.

#ProAging: How Might The 7 Billion Humans Age?

Non Profit Marketing 360

Much of the attention given to that milestone as focused on the many thousands of births that take place each second all around the world, but especially in India and subsaharan Africa. From the NIA/NIH report - Click to enlarge.

Massive geographical and cultural differences in online sharing

Public Sector Marketing 2.0

Citizens of Saudi Arabia, India and Indonesia are the most prolific online sharers of content coming in at 61%, 53% and 50% respectively. I recently saw a fascinating presentation from KPCB entitled ”Internet Trends 2013 ” where I came across the above chart from Ipsos OTX.

Multi-Cultural and Cross-Cultural Cause Marketing

Cause Related Marketing

In that effort, called Edelman’s Goodpurpose Study 2010, Brazil, China and India followed closely behind Mexico. Results released yesterday from the ‘ Dynamics of Cause Engagement ’ study show that Hispanics and African Americans in the United States are more likely than Caucasians to support causes online than offline, more likely to feel social sites networking help causes raise visibility, and more likely to feel that they personally can help causes through online social networks.

Did slaves make your bra? Want a fabulous interactive graph to help you decide what to buy?

Wild Woman Fundraising

India? Recently I was sitting on a plane with a charming and socially conscious seatmate , and we were talking about world events, and at the end of our time together, we both agreed, “Vote with your dollars!&#. What does that mean? Well, do you know where your food comes from?

Happy New Year!

The Agitator

Agitators in Australia and New Zealand, China, India and Thailand (most of the planet) are already into the New Year, while those in Europe, the U.K.

Let’s hear it for Asian Female Nonprofit Leaders!

Wild Woman Fundraising

She instituted police and prison reforms so sweeping that she became Director General of India’s Bureau of Police Research and Development. In 1987 she founded Navjyoti India Foundation. Have you ever wanted to be a nonprofit executive director?

India 39

Earth Day has a Messaging Problem

Cause Related Marketing

Friday, April 22 is the 41st Earth Day in the United States, a day that was originally conceived as a kind of environmental ‘teach-in.’

Green 96

Global Cause Marketing

Cause Related Marketing

GoodPurpose surveyed public opinion of 8,000 people in 16 countries: Belgium, Brazil, Canada, China, France, Germany, India, Indonesia, Italy, Japan, Malaysia, Netherlands, Singapore, United Arab Emirates, United Kingdom, & the United States. But Edelman did reveal that it is the Rapid Growth Economies (RGE) of Brazil, China, India, Indonesia, Malaysia, and United Arab Emirates that are the most responsive to brands that cause market.

Seven Things You Can Do to Fight Childhood Slavery

Cause Related Marketing

Educate a Freed Child Slave in East India for One Year.’ In the March 2012 issue of Redbook magazine, writer Alison Storm lists seven things you can do to ‘Save a Child From Slavery.’

India 28

At Last! Global Fundraising Supersized

The Agitator

In the UK, $80,000 … in India, $47,000 … and China $31,800. Three weeks ago, we reported that Bernard Ross and his UK Management Centre were launching the Big Mac™ Philanthropy Index. The purpose of this new Index?

Do you need some help? Where can you get it?

Wild Woman Fundraising

And before you say, “Oh, they must outsource all of their tasks to India,&# let me tell you, no, actually, everyone I’ve talked with has been in America, and they are all very nice, and all write English perfectly. BTW, I want to help you.

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Bad PR Pitches Hold Lessons for Smart Cause Marketers

Cause Related Marketing

Yesterday in conversation with a new friend in India I learned that I am ‘quite famous’ in India. India is the worlds’ second most populous country, as well as the most populous democracy so it’s a very good place to be famous in. Maybe my new-found renown explains the volume of pitches I get from people who want coverage in this blog (few of which are from India, I hasten to add).

How to Write a Letter to the Editor that Gets Published and Read (Case Study)

Getting Attention

Michael Specter describes the way that sketchy private clinics in India are preying on people at risk of tuberculosis, and simultaneously undermining an under-resourced public-health system (“ A Deadly Misdiagnosis ,” November 15th).

Time to Smarten Up Our Earth Day Messaging

Cause Related Marketing

The Earth Day Network website lists 10 campaigns of emphasis: Vote for the Environment, Recycle Your E-Waste, Earth Day India, A Billion Acts of Green – Renewable Energy for All, Government Officials, Save Yasuni National Park, Earth Day 2012 - the 42nd Anniversary, School Greenings Across the USA, Building the Climate Movement, Earth Day 2011: A Billion Acts of Green.

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The Best Cause Marketing of 2010

Cause Related Marketing

We’ve all heard by now that if Facebook were a country it would the third largest in population behind only China and India. The year 2010 was a memorable year for cause marketing. What follows are, in my judgment, the 10 best cause marketing campaigns of the year.

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Get Off Your Butt Or Get Out

The Agitator

Not to mention all the deaths and dashed hopes in China, India, and the inner cities and rural hellholes of the U.S. I only wish I could stop crying as I write this, my last post of the year. 28 dead from the Newtown shootings in Connecticut. Lives that will never progress, will never be part of our shared future. All a result of an unspeakable tragedy. Lives snuffed out by a lack of political will and guts.

Sudan 26

My Shiny New Gadget

The Agitator

It’s about neuroscience insights into effective advertising … based on research in India! I’m a bit reluctant as I begin to write this post. How far could that exotica (erotica?) be from our present pre-occupation with the hard core survival issues of fundraising, like donor retention and measuring lifetime value?

Scarcity and Social Change

Social Marketing and Social Change

The same effect, they show in another study, holds true for farmers in India before harvest (when times are lean) and then after it (they have now been paid for their crops). “We Scarcity is more than an economic idea of there being limited resources to meet everyone’s every need.

‘Genius’ Awards For Nonprofits

The Agitator

Sin Fronteras – Mexico City, Mexico ($500,000) protects the human rights of migrants in Mexico; Socio Legal Information Centre – New Delhi, India ($750,000) provides free legal assistance to protect the rights of the marginalized in India. Just got around to reading about the 13 organizations that recently won recognition (and $$) from the MacArthur Foundation for their creativity and effectiveness.

The Best of Social Marketing in 2014

Social Marketing and Social Change

Yes, the Bhagwat piece is two case studies, but I can take a story that is sprinkled with data and demonstrates a new application of social marketing - to food fortification programs in India. PDF The burden of micronutrient malnutrition is very high in India. How do people in rural India perceive improved stoves and clean fuel? Yet diffusion of ICS technologies among potential users in many low-income settings, including India, remains slow, despite decades of promotion.

Big Mac® Fundraising

The Agitator

Already the Index has data from countries as diverse as Austria and Argentina, Italy and India. Announcing the latest international fundraising metric: Two all-beef patties + special sauce + lettuce + cheese + pickles + onions + a sesame seed bun = 1 Big Mac®. I kid you not.

Exciting Time To Be A Fundraiser

The Agitator

There is a shift in wealth taking place in the world toward developing nations and the BRIC (Brazil, Russia, India and China) countries, and that means nonprofits need to rethink how they raise money and “go where the donors are.” I had already posted yesterday’s piece on the importance of thinking bigger and better when I received Marc Chardon’s view of the “Key Non Profit Sector Trends in 2013.”. Marc is the CEO of Blackbaud. His views are important.

Most Popular Articles of 2014: On Social Marketing and Social Change

Social Marketing and Social Change

of unique visitors came from the US, followed in the top ten by Great Britain (UK), India, Australia, Canada, Philippines, Malaysia, Nigeria, South Africa and France (and then another 179 other countries). Thank you to the over 35,500 people who have visited this blog over the past year.

Do you want to be a nonprofit consultant? Read this interview with Desiree Adaway

Wild Woman Fundraising

I have lived, worked and traveled to over 20 countries including Germany, Mexico, India, El Salvador, Mozambique, Tajikistan, Bali, Egypt, Dubai and South Africa. Desiree Adaway designs programs and strategies that create revenue and advocates for organizations.

Messages Matter—More than Ever

Kivi's Nonprofit Communications Blog

Take Lotus Outreach International—we’d never know that this organization fights against child trafficking and exploitation, and for access to education, in Cambodia and India. ummmm…what do we do again? Ummmmm. We’ve all been there.

July Fourth. Live the Life Of Your Choice

Diva Marketing Blog

I find it amazing that with a click I can be Skyping with friends in India or tweeting with cousins in Virgina or Facebook-ing with clients across town.

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It’s the End of the World as We Know It

Cause Related Marketing

Cause Marketing Post #438

Cause Related Marketing

those first few weeks, a good chunk of the traffic came from one or more people in Hyderabad, India. I began this blog four years ago this month. This is posting number 438. The cause marketing blog gets 5,000 visits and nearly 8,000 page views a month.

Top Nonprofit Tips for Social Media

Nonprofit Marketing Blog

Previously, she produced Our Social Times and Influence People’s North American Social Media Marketing and Monitoring conference series and started a web development and social media business, which leveraged an international team of programmers and designers across India, Romania, and the US Editor’s note: Did you miss Social Media Week ?

Marketing that Improves the Practices of Health Care Professionals

Social Marketing and Social Change

Abstract: This article describes the results of a qualitative and quantitative study to assess the factors and behaviors that foster the adoption of health care innovation in eight countries: Australia, Brazil, England, India, Qatar, South Africa, Spain, and the United States.

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MBA Student Headed for P&G in June Offers Her Services Until Then

Cause Related Marketing

Kind Readers:A few months back I had an extended conversation about cause marketing with Supreet Kaur, then an MBA student at India’s prestigious Management Development Institute in Gurgaon. Well Supreet has finished her studies and is headed toward a marketing position at Proctor & Gamble in June. She offered her services to my company. Alden Keene. but I can’t use them in that time frame.

Kiss Off Cause Marketing

Cause Related Marketing

When you do they’ll make a donation to the MAC Aids Fund; enough to purchase 1000 condoms for distribution in India or 14 HIV test kits in Haiti. Right now DNA II, a custom art company believe it or not, would like you to kiss off.

Slumdog Millionaire

The Agitator

I just got around to seeing Slumdog Millionaire last weekend, and was left feeling pretty miserable about the lives of children in India. Apparently the movie has sparked a surge in donor interest in children’s and poverty issues in India, for groups like Railway Children, SOS Children’s Villages of India and others.

Cause Related Marketing - Untitled Article

Cause Related Marketing

The Earth Day Network website lists 15 campaigns of emphasis: School Greenings Across the USA; Building the Climate Movement; A Billion Acts of Green®; The Green Generation™; Green Economy; Earth Day-India; The Canopy Project; Athletes for the Earth; Arts for the Earth; No Child Left Inside; National Civic Education Project; Healthy Schools Act; Green Schools; The Road to Rio™; Women and the Green Economy." "I