Click Me: An E-Newsletter Makeover with Mission India

Kivi's Nonprofit Communications Blog

We love “Before and After” posts, so I jumped at the chance to get Lindsay Ackerman to share about Mission India’s recent e-newsletter format change. Guest Post by Lindsay Ackerman of Mission India. Lindsay Ackerman.

India 218

Twitter Vote Report Goes to India

A. Fine Blog

The month long elections in India begin on April 16th, and Twitter Vote Report will be there for the ride! Here is the skinny on Vote Report India from Jon Pincus: Vote Report India will partner with citizens’ networks, human rights organizations, and journalists to contribute direct SMS, email and web reports on violations of [.]. Tags: Social Media India Vote Report Jon Pincus twitter vote report

India 32

Good Intentions Are Not Enough

Wild Woman Fundraising

Have you read this blog? It’s called Good Intentions Are Not Enough, and it is EXCELLENT. If you have ever done international aid work, if you’ve ever been to another country to try to help people, this blog is a must-read.

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#ProAging: How Might The 7 Billion Humans Age?

Non Profit Marketing 360

Much of the attention given to that milestone as focused on the many thousands of births that take place each second all around the world, but especially in India and subsaharan Africa. From the NIA/NIH report - Click to enlarge.

Aging 151

Breaking My Bad Habits: From College To Nonprofit Writer

Kivi's Nonprofit Communications Blog

Guest Post by Laurel Dykema of Mission India. When I started as an intern at Mission India, I discovered that nonprofit writing is VERY different from college writing—and I had to break my “good” college writing habits because they were actually “bad” writing habits at my nonprofit!

5 Story Starters You Can Steal

Kivi's Nonprofit Communications Blog

Guest Post by Laurel Dykema of Mission India. Every year, I write up approximately 200 stories that come from our partners in India. Examples: “176 million women in India are illiterate. Like millions of kids in India, 12-year-old Amreen grew up in a Muslim family.”. “1

India 266

4 Ways To Make A Story Come Alive

Kivi's Nonprofit Communications Blog

Guest Post by Laurel Dykema of Mission India. For example, if I was telling a story about Ramita, a woman who lives next to the train tracks in India, I might write: The thin, weather-beaten blue tarp covering Ramita’s home couldn’t keep the rain out during storms. Laurel Dykema.

India 238

Nonprofit Email Newsletter Best Practices and Tips

Kivi's Nonprofit Communications Blog

Here are a couple of makeovers for you: Nonprofit E-Newsletter Before and After: Cornerstone Prep Click Me: An E-Newsletter Makeover with Mission India How do we get people to open the email newsletter? Got nonprofit email newsletter questions? We’ve got answers! Do I have to do a nonprofit email newsletter? Probably. Here’s how to figure out if it’s needed and how to make it worth it.

Messages Matter—More than Ever

Kivi's Nonprofit Communications Blog

Take Lotus Outreach International—we’d never know that this organization fights against child trafficking and exploitation, and for access to education, in Cambodia and India. ummmm…what do we do again? Ummmmm. We’ve all been there.

Happy New Year!

The Agitator

Agitators in Australia and New Zealand, China, India and Thailand (most of the planet) are already into the New Year, while those in Europe, the U.K.

Massive geographical and cultural differences in online sharing

Public Sector Marketing 2.0

Citizens of Saudi Arabia, India and Indonesia are the most prolific online sharers of content coming in at 61%, 53% and 50% respectively. I recently saw a fascinating presentation from KPCB entitled ”Internet Trends 2013 ” where I came across the above chart from Ipsos OTX.

This ‘Who We Are’ Engages Big Time (MAMA Case Study)

Getting Attention

But last week, after jealously Facebook-following Stephanie’s work-related travel adventure in India, I had to know more.

Cause Marketing Post #438

Cause Related Marketing

those first few weeks, a good chunk of the traffic came from one or more people in Hyderabad, India. I began this blog four years ago this month. This is posting number 438. The cause marketing blog gets 5,000 visits and nearly 8,000 page views a month.

It’s the End of the World as We Know It

Cause Related Marketing

Spain 130

Slumdog Millionaire

The Agitator

I just got around to seeing Slumdog Millionaire last weekend, and was left feeling pretty miserable about the lives of children in India. Apparently the movie has sparked a surge in donor interest in children’s and poverty issues in India, for groups like Railway Children, SOS Children’s Villages of India and others.

India 40

Digital Storytelling with Yash Mori


I was easily able to relate to the experiences of immigrating to the country because my family immigrated from India. We lived through the struggle of being poor in India and then coming out to America and having the huge culture shock that many immigrants are going through now and have been going through for decades. Yash Mori is a progressive digital organizer and video producer.

Global internet statistics for 2018

Public Sector Marketing 2.0

It now accounts for over half of all digital minutes in 13 markets, and over 75% in Mexico, India, and Indonesia.

Let’s hear it for Asian Female Nonprofit Leaders!

Wild Woman Fundraising

She instituted police and prison reforms so sweeping that she became Director General of India’s Bureau of Police Research and Development. In 1987 she founded Navjyoti India Foundation. Have you ever wanted to be a nonprofit executive director?

Oregon 224

Kiss Off Cause Marketing

Cause Related Marketing

When you do they’ll make a donation to the MAC Aids Fund; enough to purchase 1000 condoms for distribution in India or 14 HIV test kits in Haiti. Right now DNA II, a custom art company believe it or not, would like you to kiss off.

MBA Student Headed for P&G in June Offers Her Services Until Then

Cause Related Marketing

Kind Readers:A few months back I had an extended conversation about cause marketing with Supreet Kaur, then an MBA student at India’s prestigious Management Development Institute in Gurgaon. Well Supreet has finished her studies and is headed toward a marketing position at Proctor & Gamble in June. She offered her services to my company. Alden Keene. but I can’t use them in that time frame.

Bad PR Pitches Hold Lessons for Smart Cause Marketers

Cause Related Marketing

Yesterday in conversation with a new friend in India I learned that I am ‘quite famous’ in India. India is the worlds’ second most populous country, as well as the most populous democracy so it’s a very good place to be famous in. Maybe my new-found renown explains the volume of pitches I get from people who want coverage in this blog (few of which are from India, I hasten to add).

PR 129

Join the Newsgroup, Get a Cool Tool You Can Use on Your Next Cause Marketing Campaign

Cause Related Marketing

from Hyderbad, India is the latest to join the Cause Marketing Google Newsgroup. Kind Readers: Amriti S. It’s super easy to subscribe. Simply send me your name and your email address to aldenkeene at gmail dot com. When you subscribe each new post comes directly to your email, usually every business day.

India 109

Guilt doesn’t inspire Americans to go green

Nonprofit Marketing Blog

By contrast, consumers in emerging economies like India, China and Brazil “report feeling the most guilty about their environmental impact and yet have the least confidence that their individual actions can help the environment,” notes MediaPost.

Green 93

My Shiny New Gadget

The Agitator

It’s about neuroscience insights into effective advertising … based on research in India! I’m a bit reluctant as I begin to write this post. How far could that exotica (erotica?) be from our present pre-occupation with the hard core survival issues of fundraising, like donor retention and measuring lifetime value?

India 40

The Presumption of Altruism

Cause Related Marketing

Bhargava was born in India and immigrated to the United States at age 14. But now the richest Indian in America is also a philanthropist who looks homeward to India when it comes to ‘giving back.’

China 183

Global Cause Marketing

Cause Related Marketing

GoodPurpose surveyed public opinion of 8,000 people in 16 countries: Belgium, Brazil, Canada, China, France, Germany, India, Indonesia, Italy, Japan, Malaysia, Netherlands, Singapore, United Arab Emirates, United Kingdom, & the United States. But Edelman did reveal that it is the Rapid Growth Economies (RGE) of Brazil, China, India, Indonesia, Malaysia, and United Arab Emirates that are the most responsive to brands that cause market.

Global 124

Did slaves make your bra? Want a fabulous interactive graph to help you decide what to buy?

Wild Woman Fundraising

India? Recently I was sitting on a plane with a charming and socially conscious seatmate , and we were talking about world events, and at the end of our time together, we both agreed, “Vote with your dollars!&#. What does that mean? Well, do you know where your food comes from?

Seven Things You Can Do to Fight Childhood Slavery

Cause Related Marketing

Educate a Freed Child Slave in East India for One Year.’ In the March 2012 issue of Redbook magazine, writer Alison Storm lists seven things you can do to ‘Save a Child From Slavery.’

India 207

How to Write a Letter to the Editor that Gets Published and Read (Case Study)

Getting Attention

Michael Specter describes the way that sketchy private clinics in India are preying on people at risk of tuberculosis, and simultaneously undermining an under-resourced public-health system (“ A Deadly Misdiagnosis ,” November 15th).

Cause Marketing Thongs to Benefit Microfinance

Cause Related Marketing

Black is selling women’s thongs to benefit microenterprises in the United States, Brazil and India. The title of this post is a clause I never expected to put together. An enterprising entrepreneur named Renata M.

Zagats For Nonprofits

The Agitator

One was a glowing review from a totally smitten donor who had nothing but praise for this charity, which she perceived as doing amazing good works for poor people in India. donor, who upon visiting India on an unrelated trip, stumbled upon what he perceived to be extremely profligate — to the point of ethically questionable — spending by this same charity.

India 68

Universal Basic Income and Decent Work

Wild Woman Fundraising

Canada, India, Finland, Italy, and the Netherlands. “ Not everything that is faced can be changed, but nothing can be changed until it is faced. ” -James Baldwin.

Income 130

A Honey of a Indiegogo Campaign

Cause Related Marketing

Honey badgers, whose habitat is found in Africa, India and Southeast Asia, sport a wide skunk-like stripe, are more fearless than badgers, but are most closely related to weasels.

Multi-Cultural and Cross-Cultural Cause Marketing

Cause Related Marketing

In that effort, called Edelman’s Goodpurpose Study 2010, Brazil, China and India followed closely behind Mexico. Results released yesterday from the ‘ Dynamics of Cause Engagement ’ study show that Hispanics and African Americans in the United States are more likely than Caucasians to support causes online than offline, more likely to feel social sites networking help causes raise visibility, and more likely to feel that they personally can help causes through online social networks.

BOGO Toothbrushes

Cause Related Marketing

So far the Smile Squared toothbrushes have landed with kids in Central America, Mexico, Haiti, Kenya, Cambodia, India and the Philippines. If you sell consumables… food, drink, shoes, jeans, etc… to the public you’d be wise to think about cause marketing.

Most Popular Articles of 2014: On Social Marketing and Social Change

Social Marketing and Social Change

of unique visitors came from the US, followed in the top ten by Great Britain (UK), India, Australia, Canada, Philippines, Malaysia, Nigeria, South Africa and France (and then another 179 other countries). Thank you to the over 35,500 people who have visited this blog over the past year.

At Last! Global Fundraising Supersized

The Agitator

In the UK, $80,000 … in India, $47,000 … and China $31,800. Three weeks ago, we reported that Bernard Ross and his UK Management Centre were launching the Big Mac™ Philanthropy Index. The purpose of this new Index?

Global 101

Featured Fundraiser: Sandy Clark

A Small Change

One day I will be learning about deforestation in Kenya and the next day I will hear about micro-plots in India. This month’s Featured Fundraiser is Sandy Clark. Feel free to leave a comment with questions or let me know if you’d like more information about her organization.

Kenya 138

Gamified Cause Marketing and Half the Sky

Cause Related Marketing

The game is mediated by a character named Radhika, a mother of two, who starts in India and then makes her way to Kenya, Vietnam and Afghanistan, before landing in the United States.

Google+ Defies Expectations And Thus Facebook

Non Profit Marketing 360

The numbers include the 7.5-odd million who have visited from overseas (India, Canada, Brazil, France, Taiwan…). The fastest growing social network in history (at least until the next one) is now officially Google+, which has grown to over 25 million visitors since its launch a mere 5 weeks ago, according to Reuters. So thus far things are looking really good for Google’s latest foray into the social-networking universe.

Google 116

‘Genius’ Awards For Nonprofits

The Agitator

Sin Fronteras – Mexico City, Mexico ($500,000) protects the human rights of migrants in Mexico; Socio Legal Information Centre – New Delhi, India ($750,000) provides free legal assistance to protect the rights of the marginalized in India. Just got around to reading about the 13 organizations that recently won recognition (and $$) from the MacArthur Foundation for their creativity and effectiveness.

Do you need some help? Where can you get it?

Wild Woman Fundraising

And before you say, “Oh, they must outsource all of their tasks to India,&# let me tell you, no, actually, everyone I’ve talked with has been in America, and they are all very nice, and all write English perfectly. BTW, I want to help you.

Help 190

The Best of Social Marketing in 2014

Social Marketing and Social Change

Yes, the Bhagwat piece is two case studies, but I can take a story that is sprinkled with data and demonstrates a new application of social marketing - to food fortification programs in India. PDF The burden of micronutrient malnutrition is very high in India. How do people in rural India perceive improved stoves and clean fuel? Yet diffusion of ICS technologies among potential users in many low-income settings, including India, remains slow, despite decades of promotion.