How to Build Donor Loyalty

Kivi's Nonprofit Communications Blog

Formerly the first Hartsook Chair in Fundraising at the Lilly Family School of Philanthropy at Indiana University, Adrian is passionate about achieving massive growth in philanthropy. He specializes in the new science of philanthropic psychology, a science that is routinely doubling the income for those charities that apply it. We are very excited to have donor research expert Adrian Sargeant join us for a brand new webinar this month on donor loyalty.

Women Give More to Charity

Kivi's Nonprofit Communications Blog

Director of the Women’s Philanthropy Institute at the Center on Philanthropy at Indiana University, looked at only male and female households which included never marrieds, divorced/separated, and widows/widowers. In every income group except for one, women give more than men.

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The High Cost of Undervaluing Gratitude

The Agitator

No wonder–as countless studies by DonorVoice, Bloomerang, and Indiana University and others indicate that up to third of nonprofit donors head for the exits feeling unappreciated.

Cost 72

Million-Dollar Nonprofit Writing

Cause Related Marketing

The nonprofit… a children’s charity… was trying to develop a long-term income stream by buying (using nonprofit bonds) three assisted living facilities that would spin off extra cash flow. The correct answer is almost no time is spent on backstory in the Indiana Jones movies.

Mind your older female donors - they are generous!

Nonprofit Marketing Blog

A new study has found that women tend to be more charitable than men, according to researchers at the Women’s Philanthropy Institute at Indiana University’s Center on Philanthropy. Boomer women are especially more generous, donating 89% more than men matched to their income levels, number of children and amount of education.

Research proves Gen Y Donors Give! O Happy day!


Research conducted by Indiana University’s Centre for Philanthropy for the US consultancy, Campbell & Company, has discovered that the Millennials – those born since 1981 – and Generation X – those born between 1964 and 1980 – are an underestimated and untapped resource. Accounting for factors such as education and income levels, the research found there was essentially no difference in rates of giving between generations.

Women Are Better Donors

The Agitator

In the Chronicle of Philanthropy Holly Hall just covered a new study finding that older women (Boomer and older) are more generous than older men, other key factors held constant (similar incomes, number of children, education level). The study, Women Give 2012 , was done at the Women’s Philanthropy Institute at Indiana University’s Center on Philanthropy.

Don't Leave Money On The Table

Seeking Grant Money Today

The Center on Philanthropy at Indiana University surveyed nearly 1,000 American respondents who have household incomes greater than $200,000 and/or a net worth of at least $1 million. The respondents were located by randomly survey more than 30,000 households in high income neighborhoods across the country.

Regional Blues v. Local Power

Mission Paradox Blog

In my town, I would put maybe 9 or 10 arts groups into the realm on regional, meaning that they are intended to serve audiences not only from Chicago, but from Wisconsin, Indiana, Michigan, etc. not just in terms of race, but in lifestyle, income, etc. There has been a lot of talk about the future of the regional arts movement, i.e. regional theatre, regional dance, etc. Allow me to weigh in with two points: 1.    The regional arts movement is over.