That first impression.

A Small Change

In fact, I think there are a number of other small things, when considered, we should also commit to as we are representing our agencies and aiming to make a great first impression. Would love to hear what other little things you do to make a big first impression? Last week my colleague here at A Small Change, Jason Dick, wrote up a great piece on how wearing something that’s got a little color can impact donor interactions. I couldn’t agree more.

Make A Good First Impression Online

Get Fully Funded

And if your website doesn’t make a good first impression, you’ll lose the donor and the gift faster than you can say ‘goodbye online donation.’. You certainly don’t want to give the impression that you don’t want volunteers! Did you know that most donors check out your website before they make a gift ?? Your website doesn’t have to be fancy. In fact, the simpler, the better. It just needs to look professional, clean, and inviting.

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Dressed to Impress: our Favorite Nonprofit Halloween Costumes


For the second year running, we asked our team to forego the typical, boring Halloween costumes and dress up as some of their favorite nonprofit organizations. Here are some great examples you can still throw together in time for trick-or-treating

What impression does your Thank-You letter make?

Get Fully Funded

You’ve likely heard the saying that you get one chance to make a first impression. The first sentence of your Thank-You letter is your first impression with your donor in acknowledging their gift. Get it right and they’ll read on. Mess it up, and they’re done reading. How do you mess up the first line of a Thank-You letter? Make it boring and predictable.

What impression does your Thank-You letter make?

Get Fully Funded

You’ve likely heard the saying that you get one chance to make a first impression. The first sentence of your Thank-You letter is your first impression with your donor in acknowledging their gift. Get it right and they’ll read on. Mess it up, and they’re done reading. How do you mess up the first line of a Thank-You letter? Make it boring and predictable.

Make a Good Impression by Showing Some #DonorLove

Ann Green

Stand out and impress your donors. . Not long ago while I was scrolling through my email, one message stood out. It was a thank you video from a nonprofit organization. A week or so before that I received a thank you card from another nonprofit. Unfortunately, those are the only examples of #DonorLove from the last few weeks that I can share with you. I’d also like to tell you I received a bunch of wonderful thank yous after I made my year-end gifts, but I can’t.

Test To Impress

The Agitator

There’s heaps of advice floating around, especially in the commercial space, for how to improve response to email marketing messages. But it always comes back to … you’ve got to test for your own organization and circumstances. With so much in email marketing that could be tested, where do you begin? Here’s a useful approach proposed by Kara Trivunovic of Strongmail, writing in email Insider. Roughly, from easy to hard, she suggests … Subject lines.

Impress Bill and Melinda Gates With Your Idea, Win $1 Million

Cause Related Marketing

The Bill and Melinda Gates Foundation has a message that they want to get out; “foreign aid really works.” And the foundation, in conjunction with the Cannes Lions Festival is funding a million-dollar contest to see who can best get that message out. The submission is pretty straightforward and is limited to just two pages. The entry deadline is 15 May 2012. What might the judges base their decision on?

Google+ 1 Month Later: 3 Reasons I’m Impressed

Fundraising Coach

Here are three reasons I’m impressed with Google+. I joined Google+ exactly one month ago. I started out with my curiosity piqued and then I got a vision for how nonprofits could benefit from Google+. I was even interviewed about Google+ last week. In just 1 month, Google+ is one of my top 10 referring sites. In the last 30 days, Google+ is the #17 driver of traffic to

How to make a magnificent mini-impression

Nonprofit Marketing Blog

If you work in communications, marketing or fundraising, it’s wise to remember to focus on that mini-impression formed in the first few instants of engagement. You can be sure the Super Bowl advertisers knew that - heck, they were spending $116,667 a second to make a good impression. In the Harvard Business Review blog this week, Ron Ashkenas shares reflections on the three things needed for the best possible mini-impression, drawing on lessons from the Super Bowl.

Impressive Search Engine and Social Media Stats

Search Marketing for Nonprofits

I’m always looking up new stats about search engine and social media use and behavior for various online marketing presentations, and I decided it would be more useful to share them with the world (and have a convenient spot for me to reference them in the future). So here you go: More than 81% of all Internet users find their destination via a search engine. Jupiter Research, 2008. 87% of people click on the natural results (vs. paid) & Organic results convert 5.66x that of paid ads.

Why you should be tracking expressions, not impressions

Nonprofit Marketing Blog

When I did PR for a big nonprofit early in my career, I was amazed by how much emphasis was put on “impressions.&# If I got a mention of my organization in the paper, we’d count that paper’s circulation, plus pass-along readership, and come up with number of “impressions&# —as if that many people had read and internalized the mention. Now I read in the Harvard Business Review that Coca Cola measures social media in terms of expressions not impressions.

Trends That Will Shape PR in 2018

ImPRessions - Crenshaw Communications

Crenshaw Communications imPRessions public relations 2018 PR trendsWhat can PR professionals expect in 2018? Despite the accelerated pace of change, new directions don’t always announce themselves with great clarity. Yet in 2017 we’ve seen the growth of specific trends that might reasonably be expected to continue through next year. Here are some we’ve noticed. Brand advocacy will grow.

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13 Secrets of Holiday Fundraising Online | Online Fundraising & Nonprofit Marketing Resources & Tips | Network for Good Learning Center - Learn how to raise money online for your nonprofit

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Im not impressed by marketing appeals, what interests me is being able to see the impact in action." Tis the season for email marketing. We can help. Fundraising Social Networking Web Site 101 Email 101 Donor Databases Nonprofit Marketing Training Network for Good provides easy and affordable online fundraising services. Visit our website to learn more. Subscribe to our weekly Online Fundraising & Nonprofit Marketing Tips Newsletter.

3 Bonus Holiday Fundraising Tips: A Companion the Procrastinator's Guide to Year-end Fundraising

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I'm not impressed by marketing appeals, what interests me is being able to see the impact in action." In addition to the 10 holiday fundraising tips from Sea Change Strategies and Care2 in the "Guide to Year-end Fundraising," here are three bonus tips to consider. These important themes should influence your fundraising thinking: People want vivid examples of how their donations will be used.

NONPROFIT BRANDING: Cost, Impact and Use of Tote Bags

NonProfit Branding

We’re also reporting on how broadly they display your logo, their cost per impression compared … Continue reading → ACTION: Interacting with Products & Vendors IMPLEMENTATION: Using Branding Products Effectively PSYCHOLOGY: How Branding Products Build Affinity UncategorizedWhich branding products do your constituents prefer? What ones will they use, how long they use them? We’re identifying products that work for you.

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3 Ideas for Engagement Campaigns That Are Truly Strategic

Kivi's Nonprofit Communications Blog

But with a bit more thinking and planning upfront, those same content marketing campaigns could be even more strategic — producing even more impressive results. Many nonprofits focus on creating engaging content that gets people to like, comment, share or click. And that’s great!

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Nonprofit Branding: The Expensive Way To Cut Costs

NonProfit Branding

CONCLUSION: This is the finding pops up in study after study - nothing can put your nonprofit mission in front of more people, more often, more positively and with less cost per impression, than high-quality imprinted products! [.]. RESEARCH: For years marketing, public relations and advertising firms have studied the effectiveness of all forms of advertising.

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How To Measure Media Cost & Results When Promoting Your Nonprofit (TV, Newspaper, Billboards, Branding Products, etc.)

NonProfit Branding

The Key Yardstick: Of three basic metrics, number of impressions is the [.]. The Research: Many media – billboards, TV, newspapers, skywriters, etc – can promote your brand. Each has different impacts. And different costs. Here’s a look at the research that compares expense and results. This is information you will want to keep for reference.)

How to Get Award-Winning Email Engagement as a Nonprofit

Kivi's Nonprofit Communications Blog

I was so impressed, I asked her to present it again to share with you! When Jen Billow shared with her fellow Communications Director Mentoring Program participants that her organization, the Park City Education Foundation, had received accolades from Constant Contact for their awesome email engagement rates, everyone wanted to know how. So Jen shared the process she’d worked over the last couple of years with the group.

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Five Signs You Should Double Opt-In Your Emails


You never get a second chance to make a first impression. If you're like me and worry about enduring impressions, you're in luck — when you have a subscription confirmation process set up, the email that you use to collect this confirmation will be the very first email that your new contact sees. Building out an email list is a science; each factor from your subject line to the length of your email body, to the timing of your send can contribute to your list growth.

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It takes a community to effectively spread evidence-based COVID-19 messaging

Public Sector Marketing 2.0

Over the past few months, I’ve been very much impressed with the COVID-19 related communications coming out of my local health unit, Ottawa Public Health (OPH). Their work on both Facebook and Twitter has been exceptional. Specifically, what really sets them apart from many other health organizations at the moment is the tone being used to convey important COVID-19 information.

Massachusetts Nonprofit raises over $70000 with hike-a-thon

Blue Sky Collaborative

The event has posted some impressive numbers thus far including one hiker who is personally responsible for raising over $6500. Wilderness Heals is a three-day pledge hike to raise funds for the Elizabeth Stone House. Elizabeth Stone House is well.

Does Your Website Display What People Want To See?

Non Profit Marketing 360

You have about 10 seconds to make a good impression on your website. Does your content satisfy the expectations of your readers? Nonprofit communications consultant and blogger Kivi Leroux Miller suggests the right content for three different audiences: strangers, friends and your most devoted fans. Advice Cross-Post How-to Nonprofit Web and Print Writing Content management website

Involve everyone in fundraising

Get Fully Funded

This interaction gives an impression of your organization. If your staff is friendly and warm, people get a positive impression and they’ll be much more likely to give when the time comes. If they have a sour impression of your staff as grouchy or uncaring, they may not want to support your organization financially. Whether they know it or not, everyone in your organization is part of the fundraising process. So you may as well be purposeful about involving them.

Spruce Up Your Donation Pages (and Make More Money!)

Kivi's Nonprofit Communications Blog

You have less than 25 seconds to make a good impression on first-time visitors to your website. You can attend just this webinar for $99 and learn the basics of making a great first impression on website visitors. Attend both webinars for $199 and learn everything you need to know about making an impression and how to guide your visitors toward monthly giving.

What I Wish More People Knew About Me

Social Media Bird Brain

A while back she wrote a post about what she wished more people knew about her and I was so impressed by it and the follow-up posts that I committed to writing one. I've mentioned that I like Amber Naslund's ideas over at Brass Tack Thinking. So if you're thinking this post has nothing to do with your small nonprofit, you're right. Many times since I said I would write this post, I've thought. me myself and I

How To Brand A Nonprofit With Low Cost & High Impact

NonProfit Branding

Fed by accumulated impressions, it lives out there as public perception. That’s 1307 “impressions” in advertising lingo. Impressions are what commercial media sell and what advertisers buy. (If If you have been reading this blog, you understand “impressions.” But, if you are unfamiliar with marketing metrics like impressions, check our glossary, accessed through a tab at the top of this page.). Planning a cause-marketing collaboration?

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How to Get People to Share Your Nonprofit Video on Social Media

J Campbell Social Marketing

To impress friends. People will share your videos (value for you), if your videos will impress their friends and help them establish their identity (value for them). You’ve undoubtedly heard that to amplify your nonprofit marketing, you need a strategy to create and share great videos on your website and social media channels. Video is the best performing content type on social. Having videos on your website increases the time spent on the site by 71%.

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Writing a Donor-Centered Website [This Week]

Kivi's Nonprofit Communications Blog

You have less than 25 seconds to make a good impression on first-time visitors to your website. You can attend just this webinar for $99 and learn the basics of making a great first impression on website visitors. Attend both webinars for $199 and learn everything you need to know about making an impression and how to guide your visitors toward monthly giving.

6 Nonprofit Email Marketing Resolutions for 2020

J Campbell Social Marketing

Impressive!). Remember the old adage – You NEVER get a second chance to make a first impression! . Nonprofit email marketing continues to be a driving force of donations, advocacy, and participation actions for many nonprofits small and large. . This is despite the fact that most of us dread opening our inboxes in the morning and feel like we are drowning in email ! . Blackbaud found that on average, nonprofits receive donations from 18.4% of their email lists. .

Not Just a Pretty (Type) Face: What Your Type Choices Say About Your Nonprofit

Social Media Bird Brain

In the olden days, BJB (before Justin Bieber), typeset specifically meant metal type being set into place in rows in order to be inked to make an impression on paper. Image by arnoKath via FlickrWimpy. Wimpy. Wimpy. Or Traditional with a Capital "T'. Your typeset communications are talking about your small nonprofit and you may not even know it.

Social Media with M+R: How to Measure the Metrics that Matter


Goal: Awareness Metric: Total Reach/Impressions. When talking about growing awareness, remember that what you're actually trying to achieve is getting eyes on your content, aka a high total reach or total number of impressions. Last week, I sat down with Amy Peyrot, Senior Consultant, Social Media Specialist, and resident mathlete at M+R , to discuss all things social media metrics.

How to Do Social Media Spring Cleaning at Your Nonprofit

J Campbell Social Marketing

The Cover photo is the first impression a potential supporter has when they visit your Page, and it better catch the eye. First impressions are everything! . It may leave a bad first impression if it’s the first tweet people see when they land on your account. Spring is in the air – hopefully coming soon to Boston – and it’s time to put a fresh coat of paint on those dusty social media accounts!

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Learn How Screen-Printing Works. Fascinate Your Colleagues. Get Invited To The Best Parties.

NonProfit Branding

Then you can impress your boss and deal better with vendors. Screen-printing is the most common process used to print your logo on products. Don’t understand how screen-printing works? This post will teach you. We’re about to change your life here. Imagine three things are sitting on … Continue reading → Imprinted Branding Products Marketing Non Profit Production Protecting Your Brand Working with Vendors

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What’s The Strategy Behind Your Visual Identity?

Mission Minded

In a time (always) where consumers are constantly bombarded with messages and requests, first impressions are everything. That’s why it’s so important for your nonprofit to have a visual identity that supports the core beliefs and impact of your work. We recently helped our friends at Energy Outreach Colorado develop a new brand strategy, culminating […]. The post What’s The Strategy Behind Your Visual Identity? appeared first on Mission Minded.

7 Common Donation Form Mistakes (And How to Avoid Them!) – Part 1

Kivi's Nonprofit Communications Blog

We’ll be talking about how you can fix those errors by: Making a good first impression. Mistake #1: Not Making a Good First Impression. As previously stated on this very blog , “You have less than 25 seconds to make a good impression on first-time visitors to your website.”. What does making a good first impression mean, though? If you want to make a good first impression, include a powerful and positive image at the top of your donation form. Abby Jarvis.

2018's Best Giving Tuesday Campaigns


Most of the fundraising messaging remained the same, but taking advantage of another date when supporters are likely to be using their computers meant that Heifer's communications got to donors' inboxes ahead of the Giving Tuesday rush, leaving a clear impression in many supporters' minds. With Giving Tuesday behind us, it's time to highlight just a few of the organizations who ran stellar campaigns, activated supporters, and beat their fundraising goals.

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Why You Should Add Fuel to the Fire


Impressive results. Impressive! One of my clients told me yesterday that almost 1/3 of her organization’s revenue historically comes from planned gifts. ONE THIRD! Now, think about this: Only a tiny fraction of her organization’s budget is spent on planned gift marketing. What gives? Why wouldn’t they double down on such a sure bet? Why not add fuel to the fire? Adding fuel is the easiest part.

How to Give Your Donors a More Personal Online Thank You Experience

Ann Green

Make a good first impression with your thank you landing page. Many people donate online now. There’s a good reason for this. It’s usually fast and easy, or at least it should be.

The Importance of Having a Thank You Plan

Ann Green

Plan to make a good first impression with your thank you landing page. If you wait too long, you’re not making a good impression. I feel like the theme of most of my posts over the last several months is this is more important than ever.

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8 Annual Reports We Love


Click below to download our guide to putting together an annual report for your organization that will impress and inspire your donors! Annual Reports are a staple of nonprofit life, but are they worth it? When used correctly, they can be a powerful tool for communicating your impact, but it's important to create them in a way that makes them easy to understand, conducive to sharing, and persuasive to a wide variety of reader perspectives.

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Game Changers: SWEET Fundraising Software on IPad

Blue Sky Collaborative

The IPad has landed with much fanfare and impressive early sales. Not only does device possess the ultra-usability if it's predecessor, the IPhone, but it also combines a large viewing area, touchscreen, long battery life, and unprecedented connectivity. The IPad, Tags: Bikeathon software Bikeathons Free Resources for Nonprofits Fundraising Tips Marathon Fundraising Mobile Fundraising Online Fundraising Software for Nonprofits Viral Fundraising Walkathon software Walkathons