Trending Sources

Which Fundraising Stat Impresses You Most?

The Agitator

In his Friday post , Roger asked: How many donors must we lose before we learn? The Chronicle of Philanthropy reported that initial results from #GivingTuesday show terrific growth. As they put it, the initial “haul” of #GivingTuesday looks to be $168 million, up from the estimated $117 million last year. And it’s.

That first impression.

A Small Change

Would love to hear what other little things you do to make a big first impression? I couldn’t agree more. Smelling good is always nice.

How to make a magnificent mini-impression

Nonprofit Marketing Blog

If you work in communications, marketing or fundraising, it’s wise to remember to focus on that mini-impression formed in the first few instants of engagement. You can be sure the Super Bowl advertisers knew that - heck, they were spending $116,667 a second to make a good impression. Did it: 1. Capture attention. Differentiate.

Google+ 1 Month Later: 3 Reasons I’m Impressed

Fundraising Coach

Here are three reasons I’m impressed with Google+. I joined Google+ exactly one month ago. I was even interviewed about Google+ last week.

What impression does your Thank-You letter make?

Get Fully Funded

You’ve likely heard the saying that you get one chance to make a first impression. The first sentence of your Thank-You letter is your first impression with your donor in acknowledging their gift. Get it right and they’ll read on. Mess it up, and they’re done reading. Make it boring and predictable. ” Snoozer.

Test To Impress

The Agitator

There’s heaps of advice floating around, especially in the commercial space, for how to improve response to email marketing messages. But it always comes back to … you’ve got to test for your own organization and circumstances. With so much in email marketing that could be tested, where do you begin? What’s overkill?).

Impress Bill and Melinda Gates With Your Idea, Win $1 Million

Cause Related Marketing

The Bill and Melinda Gates Foundation has a message that they want to get out; “foreign aid really works.” And the foundation, in conjunction with the Cannes Lions Festival is funding a million-dollar contest to see who can best get that message out. The submission is pretty straightforward and is limited to just two pages. Good luck!

Make A Good First Impression Online

Get Fully Funded

And if your website doesn’t make a good first impression, you’ll lose the donor and the gift faster than you can say ‘goodbye online donation.’.

What Brexit means for US

Wild Woman Fundraising

What will Brexit mean for England’s charities? How will Brexit affect America’s nonprofit? It may be the end of the United Kingdom.

Impressive Search Engine and Social Media Stats

Search Marketing for Nonprofits

I’m always looking up new stats about search engine and social media use and behavior for various online marketing presentations, and I decided it would be more useful to share them with the world (and have a convenient spot for me to reference them in the future). Jupiter Research, 2008. 87% of people click on the natural results (vs.


Writing a Donor-Centered Website [This Week]

Kivi's Nonprofit Communications Blog

You have less than 25 seconds to make a good impression on first-time visitors to your website. Many online gifts are impulse purchases.

7 Common Donation Form Mistakes (And How to Avoid Them!) – Part 1

Kivi's Nonprofit Communications Blog

We’ll be talking about how you can fix those errors by: Making a good first impression. Mistake #1: Not Making a Good First Impression.

Nonprofit Communications Confidential: Receptionists

Kivi's Nonprofit Communications Blog

Receptionists can be a lifeline for your organization. Or not. Is something bothering you at your organization?

How To Measure Media Cost & Results When Promoting Your Nonprofit (TV, Newspaper, Billboards, Branding Products, etc.)

NonProfit Branding

The Key Yardstick: Of three basic metrics, number of impressions is the [.]. The Research: Many media – billboards, TV, newspapers, skywriters, etc – can promote your brand. Each has different impacts. And different costs. Here’s a look at the research that compares expense and results.

Grow Your Email List With These 14 Paid Email Acquisition Sources

Kivi's Nonprofit Communications Blog

Cost-per-Thousand Impressions (CPM). Cost per 1,000 Impressions (CPM). For every email list, there is churn, churn, churn. Email Append.

CPA 43

#GivingTuesday 2015 Results: 1 Million Gifts Make a Record-Breaking Day

Kivi's Nonprofit Communications Blog

Social media mentions jumped a whopping 86 percent, topped by 114 BILLION impressions on Twitter. million given by 698,961 online donors.

Dec 64

Free Nonprofit Resource to Foster Connections and Knowledge Sharing

J Campbell Social Marketing

In the nonprofit sector, professionals often feel that they need to take on everything by themselves. The goal? Nonprofits mentorship

It’s all about the “warm glow”!


Honestly, I’m not impressed with the message and I think the design is weak. Why am I telling you this? But who cares what I think?

What I Wish More People Knew About Me

Social Media Bird Brain

A while back she wrote a post about what she wished more people knew about her and I was so impressed by it and the follow-up posts that I committed to writing one. I've mentioned that I like Amber Naslund's ideas over at Brass Tack Thinking. So if you're thinking this post has nothing to do with your small nonprofit, you're right.

It’s Not Your Grandma’s Homepage

The Agitator

So, if you want to keep up with their struggle –and their impressive investment in testing and figuring out the future—I recommend you subscribe (free) to the Neiman Journalism Lab . These are some impressive folks. The newspaper industry is struggling for its life. If they win, we win. Same with lose/lose. They don’t pretend.

Make About Us Page an Invitation, Not a Recitation

Kivi's Nonprofit Communications Blog

Go to it—Make your About Us content as lively, compelling and impressive as your people and impact. And that’s a huge opportunity wasted….

How NPR and PBS Engage Digital Audiences (An #npcomm Showdown)

Kivi's Nonprofit Communications Blog

Overall, it is impressive that PBS’s website does more than regurgitate television programs and news articles. Where are the strategies in sync?

NPR 68

5 Clever Ways to Improve Your Thank Your Letters

Kivi's Nonprofit Communications Blog

Maybe it’s a short anecdote, or a telling testimonial, or even an impressive statistic. Overall, the median donor retention rate is just 43%.

Letter 106

KPIs for Cause Marketers

Cause Related Marketing

You can start with the obvious; dollars raised, sales, impressions generated, media value of said impressions, and number of participants. If you ask a regular marketer what his KPIs are he may have a handful. But ask a digital marketer what her key performance indicators and she may have 100 or more. The reason, said Jeff A.

Lesson From Greenpeace: Closing The Deal

The Agitator

On July 25 I noticed, viewed and reviewed on The Agitator an online video produced by Greenpeace, titled Lego: Everything is NOT Awesome.

Is This Any Way To Report To Your Donors?

The Agitator

This organization just keeps impressing me over and over. You bet it is! I recently received this email from Charity: Water. One Year Later.

Involve everyone in fundraising

Get Fully Funded

This interaction gives an impression of your organization. If your staff is friendly and warm, people get a positive impression and they’ll be much more likely to give when the time comes. If they have a sour impression of your staff as grouchy or uncaring, they may not want to support your organization financially.

Repurpose Your Content for Consistent Storytelling

Kivi's Nonprofit Communications Blog

Guest Video/Post by Mark Horvath, founder of Invisible People. The show aired on Friday nights in primetime. It was a big deal. True story!

[Guest Post] Three Ways Nonprofits Can Use Promotional Products Effectively

Fundraising Coach

I’ve been impressed with her commitment to nonprofits and her knowledge of promotional items. (I I call it schwag.) by Elaine Fogel.

Facebook Ads – Are They Right For Your Nonprofit?

Fundraising 123

You can set your daily budget , or “lifetime” budget, and you will need to choose a CPM (cost per thousand impressions) or CPC (cost per click bid).

Ads 54

Make Your Nonprofit Website a Positive Experience -- Even When Things Go Wrong

Fundraising 123

It brought a smile to our faces and impressed us with the attention to a detail that many overlook. Check out the video for yourself.).

Writing a Donor Centered Website

Kivi's Nonprofit Communications Blog

You have less than 25 seconds to make a good impression on first-time visitors to your website. Many online gifts are impulse purchases.

How Great Website Design Drives Connection & Action

Getting Attention

Makes a Good First Impression. I know what you’re thinking, “How can a website make a first impression? Thanks to guest blogger Alex McLain, who designs engaging websites for nonprofits as a member of the Wired Impact team. Creating a new website for your nonprofit is a mind-boggling task. It’s not human. Evokes Emotion.

My 2015 ‘To do’ List — Recommendation #3

The Agitator

Who says first impressions don’t matter. I was browsing through my email, as one is wont to do, and noticed a praising mention of an unfamiliar nonprofit called Possible Health. And, as donors are wont to do, I went to their website to check them out. I loved this site. Communications Online fundraising and marketing premium

No More Fundraising Thermometers – Free E-Book

Kivi's Nonprofit Communications Blog

I was so impressed with the creativity in all of your comments that I enlisted the help of Julia Reich Design to illustrate several of the ideas.

Why is being a fundraiser so awesome?

Wild Woman Fundraising

I mean, I am super impressed that they do a pedi-cab as well as fundraising, but let’s face it, fundraising at the lower levels is poorly paid.

8 Tips for a Mobile-Friendly Nonprofit Website

Fundraising 123

Nonprofits are now reporting that up to a third of their Web traffic is coming from mobile devices. Photo Source: Big Stock Photo. Make it snappy.

Tips 124

Where’s the Love: Is Your Communications Strategy LGBTQ Inclusive?

Kivi's Nonprofit Communications Blog

Make a Good First Impression. When people think about cultural competency, they tend to talk in terms of race, ethnicity, gender and religion.

Video lessons in how to make a vast problem relatable

Nonprofit Marketing Blog

When we fail to do this, we overwhelm people and create the impression their support won’t make a dent in our social problem. Relatable.

Annual Reports: Walking The Talk

The Agitator

I’ve seen dozens of CEOs, communications and development directors waste countless hours fuming, fussing and meeting over these egocentric tomes in hopes of impressing donors. It’s hard to come up with an example of a greater waste of nonprofit funds and time than the annual report. Well, most annual reports at least.