That first impression.

A Small Change

In fact, I think there are a number of other small things, when considered, we should also commit to as we are representing our agencies and aiming to make a great first impression. Would love to hear what other little things you do to make a big first impression?

Make A Good First Impression Online

Get Fully Funded

And if your website doesn’t make a good first impression, you’ll lose the donor and the gift faster than you can say ‘goodbye online donation.’. You certainly don’t want to give the impression that you don’t want volunteers!

Dressed to Impress: our Favorite Nonprofit Halloween Costumes

EveryAction

For the second year running, we asked our team to forego the typical, boring Halloween costumes and dress up as some of their favorite nonprofit organizations. Here are some great examples you can still throw together in time for trick-or-treating

What impression does your Thank-You letter make?

Get Fully Funded

You’ve likely heard the saying that you get one chance to make a first impression. The first sentence of your Thank-You letter is your first impression with your donor in acknowledging their gift. Get it right and they’ll read on. Mess it up, and they’re done reading. How do you mess up the first line of a Thank-You letter? Make it boring and predictable.

Test To Impress

The Agitator

There’s heaps of advice floating around, especially in the commercial space, for how to improve response to email marketing messages. But it always comes back to … you’ve got to test for your own organization and circumstances. With so much in email marketing that could be tested, where do you begin? Here’s a useful approach proposed by Kara Trivunovic of Strongmail, writing in email Insider. Roughly, from easy to hard, she suggests … Subject lines.

What impression does your Thank-You letter make?

Get Fully Funded

You’ve likely heard the saying that you get one chance to make a first impression. The first sentence of your Thank-You letter is your first impression with your donor in acknowledging their gift. Get it right and they’ll read on. Mess it up, and they’re done reading. How do you mess up the first line of a Thank-You letter? Make it boring and predictable.

Which Fundraising Stat Impresses You Most?

The Agitator

In his Friday post , Roger asked: How many donors must we lose before we learn? The Chronicle of Philanthropy reported that initial results from #GivingTuesday show terrific growth. As they put it, the initial “haul” of #GivingTuesday looks to be $168 million, up from the estimated $117 million last year.

Impress Bill and Melinda Gates With Your Idea, Win $1 Million

Cause Related Marketing

The Bill and Melinda Gates Foundation has a message that they want to get out; “foreign aid really works.” And the foundation, in conjunction with the Cannes Lions Festival is funding a million-dollar contest to see who can best get that message out. The submission is pretty straightforward and is limited to just two pages. The entry deadline is 15 May 2012. What might the judges base their decision on?

Google+ 1 Month Later: 3 Reasons I’m Impressed

Fundraising Coach

Here are three reasons I’m impressed with Google+. I joined Google+ exactly one month ago. I started out with my curiosity piqued and then I got a vision for how nonprofits could benefit from Google+. I was even interviewed about Google+ last week.

How to make a magnificent mini-impression

Nonprofit Marketing Blog

If you work in communications, marketing or fundraising, it’s wise to remember to focus on that mini-impression formed in the first few instants of engagement. You can be sure the Super Bowl advertisers knew that - heck, they were spending $116,667 a second to make a good impression. In the Harvard Business Review blog this week, Ron Ashkenas shares reflections on the three things needed for the best possible mini-impression, drawing on lessons from the Super Bowl.

Impressive Search Engine and Social Media Stats

Search Marketing for Nonprofits

I’m always looking up new stats about search engine and social media use and behavior for various online marketing presentations, and I decided it would be more useful to share them with the world (and have a convenient spot for me to reference them in the future). So here you go: More than 81% of all Internet users find their destination via a search engine. Jupiter Research, 2008. 87% of people click on the natural results (vs. paid) & Organic results convert 5.66x that of paid ads.

Why you should be tracking expressions, not impressions

Nonprofit Marketing Blog

When I did PR for a big nonprofit early in my career, I was amazed by how much emphasis was put on “impressions.&# If I got a mention of my organization in the paper, we’d count that paper’s circulation, plus pass-along readership, and come up with number of “impressions&# —as if that many people had read and internalized the mention. Now I read in the Harvard Business Review that Coca Cola measures social media in terms of expressions not impressions.

What Brexit means for US

Wild Woman Fundraising

Conflict Generational clash ageism arts Brexit Brexit decision canadian fundraising first impressions of brexit Fundraising nonprofit Brexit nostalgia rosemary metz UK fundraising US fundraisingWhat will Brexit mean for England’s charities?

13 Secrets of Holiday Fundraising Online | Online Fundraising & Nonprofit Marketing Resources & Tips | Network for Good Learning Center - Learn how to raise money online for your nonprofit

Fundraising 123

Im not impressed by marketing appeals, what interests me is being able to see the impact in action." Tis the season for email marketing. We can help.

3 Bonus Holiday Fundraising Tips: A Companion the Procrastinator's Guide to Year-end Fundraising

Fundraising 123

I'm not impressed by marketing appeals, what interests me is being able to see the impact in action." In addition to the 10 holiday fundraising tips from Sea Change Strategies and Care2 in the "Guide to Year-end Fundraising," here are three bonus tips to consider.

How to Get Award-Winning Email Engagement as a Nonprofit

Kivi's Nonprofit Communications Blog

I was so impressed, I asked her to present it again to share with you!

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NONPROFIT BRANDING: Cost, Impact and Use of Tote Bags

NonProfit Branding

We’re also reporting on how broadly they display your logo, their cost per impression compared … Continue reading → ACTION: Interacting with Products & Vendors IMPLEMENTATION: Using Branding Products Effectively PSYCHOLOGY: How Branding Products Build Affinity UncategorizedWhich branding products do your constituents prefer? What ones will they use, how long they use them? We’re identifying products that work for you.

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Five Signs You Should Double Opt-In Your Emails

EveryAction

You never get a second chance to make a first impression. This is your opportunity to impress new contacts with an email that includes a number of different perks, incentives, and idioms that gets them even more excited about being on your email list.

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2018's Best Giving Tuesday Campaigns

EveryAction

Most of the fundraising messaging remained the same, but taking advantage of another date when supporters are likely to be using their computers meant that Heifer's communications got to donors' inboxes ahead of the Giving Tuesday rush, leaving a clear impression in many supporters' minds.

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Spruce Up Your Donation Pages (and Make More Money!)

Kivi's Nonprofit Communications Blog

You have less than 25 seconds to make a good impression on first-time visitors to your website. You can attend just this webinar for $99 and learn the basics of making a great first impression on website visitors.

What’s The Strategy Behind Your Visual Identity?

Mission Minded

In a time (always) where consumers are constantly bombarded with messages and requests, first impressions are everything. That’s why it’s so important for your nonprofit to have a visual identity that supports the core beliefs and impact of your work. We recently helped our friends at Energy Outreach Colorado develop a new brand strategy, culminating […]. The post What’s The Strategy Behind Your Visual Identity? appeared first on Mission Minded.

Nonprofit Branding: The Expensive Way To Cut Costs

NonProfit Branding

CONCLUSION: This is the finding pops up in study after study - nothing can put your nonprofit mission in front of more people, more often, more positively and with less cost per impression, than high-quality imprinted products! [.]. RESEARCH: For years marketing, public relations and advertising firms have studied the effectiveness of all forms of advertising.

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8 Annual Reports We Love

EveryAction

Click below to download our guide to putting together an annual report for your organization that will impress and inspire your donors! Annual Reports are a staple of nonprofit life, but are they worth it?

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Writing a Donor-Centered Website [This Week]

Kivi's Nonprofit Communications Blog

You have less than 25 seconds to make a good impression on first-time visitors to your website. You can attend just this webinar for $99 and learn the basics of making a great first impression on website visitors.

How To Measure Media Cost & Results When Promoting Your Nonprofit (TV, Newspaper, Billboards, Branding Products, etc.)

NonProfit Branding

The Key Yardstick: Of three basic metrics, number of impressions is the [.]. The Research: Many media – billboards, TV, newspapers, skywriters, etc – can promote your brand. Each has different impacts. And different costs. Here’s a look at the research that compares expense and results. This is information you will want to keep for reference.)

How To Brand A Nonprofit With Low Cost & High Impact

NonProfit Branding

Fed by accumulated impressions, it lives out there as public perception. That’s 1307 “impressions” in advertising lingo. Impressions are what commercial media sell and what advertisers buy. (If If you have been reading this blog, you understand “impressions.”

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How to Do Social Media Spring Cleaning at Your Nonprofit

J Campbell Social Marketing

The Cover photo is the first impression a potential supporter has when they visit your Page, and it better catch the eye. First impressions are everything! . It may leave a bad first impression if it’s the first tweet people see when they land on your account.

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Take Thanking Your Donors to the Next Level

Ann Green

Impress your donors with a handwritten thank you note. Phone calls will impress your donors, too. If it’s impossible to send handwritten notes or make phone calls, you can still impress your donors with an awesome thank you letter.

Does Your Website Display What People Want To See?

Non Profit Marketing 360

You have about 10 seconds to make a good impression on your website. Does your content satisfy the expectations of your readers? Nonprofit communications consultant and blogger Kivi Leroux Miller suggests the right content for three different audiences: strangers, friends and your most devoted fans. Advice Cross-Post How-to Nonprofit Web and Print Writing Content management website

7 Common Donation Form Mistakes (And How to Avoid Them!) – Part 1

Kivi's Nonprofit Communications Blog

We’ll be talking about how you can fix those errors by: Making a good first impression. Mistake #1: Not Making a Good First Impression. As previously stated on this very blog , “You have less than 25 seconds to make a good impression on first-time visitors to your website.”.

Involve everyone in fundraising

Get Fully Funded

This interaction gives an impression of your organization. If your staff is friendly and warm, people get a positive impression and they’ll be much more likely to give when the time comes. If they have a sour impression of your staff as grouchy or uncaring, they may not want to support your organization financially. Whether they know it or not, everyone in your organization is part of the fundraising process. So you may as well be purposeful about involving them.

Calling All Creative for Good Projects

SocialButterfly

They should demonstrate a smart strategy, top-notch creative work, impressive results and have been active within the past five years. How are you mixing art and science for good?

What I Wish More People Knew About Me

Social Media Bird Brain

A while back she wrote a post about what she wished more people knew about her and I was so impressed by it and the follow-up posts that I committed to writing one. I've mentioned that I like Amber Naslund's ideas over at Brass Tack Thinking. So if you're thinking this post has nothing to do with your small nonprofit, you're right. Many times since I said I would write this post, I've thought. me myself and I

Writing a Donor Centered Website

Kivi's Nonprofit Communications Blog

You have less than 25 seconds to make a good impression on first-time visitors to your website. You can’t just add a “Donate” button to your nonprofit’s website and expect it to be successful. Many online gifts are impulse purchases.

Five 2018 Political Campaign Trends that Nonprofits Should Use Too

EveryAction

Whether they're thank you notes, invitations to an event, donation renewal reminders, or something else, a personal note ads a special touch guaranteed to stand out from the crowd and leave a lasting impression with your supporters.

Facebook Ads – Are They Right For Your Nonprofit?

Fundraising 123

You can set your daily budget , or “lifetime” budget, and you will need to choose a CPM (cost per thousand impressions) or CPC (cost per click bid). You only pay for the impressions or clicks that your ad receives, and if they are targeted well, this can be very effective.

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Nonprofit Communications Confidential: Receptionists

Kivi's Nonprofit Communications Blog

They can have many responsibilities, including being the heartbeat of the office and the first person clients or supporters talk to, leaving them with a wonderful first impression. Receptionists can be a lifeline for your organization.

Not Just a Pretty (Type) Face: What Your Type Choices Say About Your Nonprofit

Social Media Bird Brain

In the olden days, BJB (before Justin Bieber), typeset specifically meant metal type being set into place in rows in order to be inked to make an impression on paper. Image by arnoKath via FlickrWimpy. Wimpy. Wimpy. Or Traditional with a Capital "T'. Your typeset communications are talking about your small nonprofit and you may not even know it.

Grow Your Email List With These 14 Paid Email Acquisition Sources

Kivi's Nonprofit Communications Blog

Cost-per-Thousand Impressions (CPM). Cost per 1,000 Impressions (CPM). For every email list, there is churn, churn, churn. People leave your list and emails bounce. Are you replacing those names?

Is This The Best You Can Do?

Ann Green

The problem here is this organization left me with a bad impression by making their initial thank you a receipt. I sometimes wonder if nonprofit organizations are doing the best they can when they communicate with their donors.

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Learn How Screen-Printing Works. Fascinate Your Colleagues. Get Invited To The Best Parties.

NonProfit Branding

Then you can impress your boss and deal better with vendors. Screen-printing is the most common process used to print your logo on products. Don’t understand how screen-printing works? This post will teach you. We’re about to change your life here. Imagine three things are sitting on … Continue reading → Imprinted Branding Products Marketing Non Profit Production Protecting Your Brand Working with Vendors

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Make Your Nonprofit Website a Positive Experience -- Even When Things Go Wrong

Fundraising 123

It brought a smile to our faces and impressed us with the attention to a detail that many overlook. You'll increase the likelihood that they will continue using your site and you'll leave a positive impression that will last. . .

Is This Any Way To Report To Your Donors?

The Agitator

This organization just keeps impressing me over and over. You bet it is! I recently received this email from Charity: Water. Click below to watch the video. Rachel’s Gift. One Year Later. Call me a marshmallow, but it got me crying. See how long you last.