That first impression.

A Small Change

In fact, I think there are a number of other small things, when considered, we should also commit to as we are representing our agencies and aiming to make a great first impression. Would love to hear what other little things you do to make a big first impression?

Make A Good First Impression Online

Get Fully Funded

And if your website doesn’t make a good first impression, you’ll lose the donor and the gift faster than you can say ‘goodbye online donation.’. You certainly don’t want to give the impression that you don’t want volunteers!

Dressed to Impress: our Favorite Nonprofit Halloween Costumes

EveryAction

For the second year running, we asked our team to forego the typical, boring Halloween costumes and dress up as some of their favorite nonprofit organizations. Here are some great examples you can still throw together in time for trick-or-treating

Which Fundraising Stat Impresses You Most?

The Agitator

In his Friday post , Roger asked: How many donors must we lose before we learn? The Chronicle of Philanthropy reported that initial results from #GivingTuesday show terrific growth. As they put it, the initial “haul” of #GivingTuesday looks to be $168 million, up from the estimated $117 million last year.

What impression does your Thank-You letter make?

Get Fully Funded

You’ve likely heard the saying that you get one chance to make a first impression. The first sentence of your Thank-You letter is your first impression with your donor in acknowledging their gift. Get it right and they’ll read on. Mess it up, and they’re done reading. How do you mess up the first line of a Thank-You letter? Make it boring and predictable.

How to make a magnificent mini-impression

Nonprofit Marketing Blog

If you work in communications, marketing or fundraising, it’s wise to remember to focus on that mini-impression formed in the first few instants of engagement. You can be sure the Super Bowl advertisers knew that - heck, they were spending $116,667 a second to make a good impression. In the Harvard Business Review blog this week, Ron Ashkenas shares reflections on the three things needed for the best possible mini-impression, drawing on lessons from the Super Bowl.

Impressive Search Engine and Social Media Stats

Search Marketing for Nonprofits

I’m always looking up new stats about search engine and social media use and behavior for various online marketing presentations, and I decided it would be more useful to share them with the world (and have a convenient spot for me to reference them in the future). So here you go: More than 81% of all Internet users find their destination via a search engine. Jupiter Research, 2008. 87% of people click on the natural results (vs. paid) & Organic results convert 5.66x that of paid ads.

Google+ 1 Month Later: 3 Reasons I’m Impressed

Fundraising Coach

Here are three reasons I’m impressed with Google+. I joined Google+ exactly one month ago. I started out with my curiosity piqued and then I got a vision for how nonprofits could benefit from Google+. I was even interviewed about Google+ last week.

Impress Bill and Melinda Gates With Your Idea, Win $1 Million

Cause Related Marketing

The Bill and Melinda Gates Foundation has a message that they want to get out; “foreign aid really works.” And the foundation, in conjunction with the Cannes Lions Festival is funding a million-dollar contest to see who can best get that message out. The submission is pretty straightforward and is limited to just two pages. The entry deadline is 15 May 2012. What might the judges base their decision on?

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What Brexit means for US

Wild Woman Fundraising

Conflict Generational clash ageism arts Brexit Brexit decision canadian fundraising first impressions of brexit Fundraising nonprofit Brexit nostalgia rosemary metz UK fundraising US fundraisingWhat will Brexit mean for England’s charities?

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Why you should be tracking expressions, not impressions

Nonprofit Marketing Blog

When I did PR for a big nonprofit early in my career, I was amazed by how much emphasis was put on “impressions.&# If I got a mention of my organization in the paper, we’d count that paper’s circulation, plus pass-along readership, and come up with number of “impressions&# —as if that many people had read and internalized the mention. Now I read in the Harvard Business Review that Coca Cola measures social media in terms of expressions not impressions.

How to Get Award-Winning Email Engagement as a Nonprofit

Kivi's Nonprofit Communications Blog

I was so impressed, I asked her to present it again to share with you!

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Spruce Up Your Donation Pages (and Make More Money!)

Kivi's Nonprofit Communications Blog

You have less than 25 seconds to make a good impression on first-time visitors to your website. You can attend just this webinar for $99 and learn the basics of making a great first impression on website visitors.

Writing a Donor-Centered Website [This Week]

Kivi's Nonprofit Communications Blog

You have less than 25 seconds to make a good impression on first-time visitors to your website. You can attend just this webinar for $99 and learn the basics of making a great first impression on website visitors.

NONPROFIT BRANDING: Cost, Impact and Use of Tote Bags

NonProfit Branding

We’re also reporting on how broadly they display your logo, their cost per impression compared … Continue reading → ACTION: Interacting with Products & Vendors IMPLEMENTATION: Using Branding Products Effectively PSYCHOLOGY: How Branding Products Build Affinity UncategorizedWhich branding products do your constituents prefer? What ones will they use, how long they use them? We’re identifying products that work for you.

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Nonprofit Branding: The Expensive Way To Cut Costs

NonProfit Branding

CONCLUSION: This is the finding pops up in study after study - nothing can put your nonprofit mission in front of more people, more often, more positively and with less cost per impression, than high-quality imprinted products! [.]. RESEARCH: For years marketing, public relations and advertising firms have studied the effectiveness of all forms of advertising.

Does Your Website Display What People Want To See?

Non Profit Marketing 360

You have about 10 seconds to make a good impression on your website. Does your content satisfy the expectations of your readers? Nonprofit communications consultant and blogger Kivi Leroux Miller suggests the right content for three different audiences: strangers, friends and your most devoted fans. Advice Cross-Post How-to Nonprofit Web and Print Writing Content management website

7 Common Donation Form Mistakes (And How to Avoid Them!) – Part 1

Kivi's Nonprofit Communications Blog

We’ll be talking about how you can fix those errors by: Making a good first impression. Mistake #1: Not Making a Good First Impression. As previously stated on this very blog , “You have less than 25 seconds to make a good impression on first-time visitors to your website.”.

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How to Do Social Media Spring Cleaning at Your Nonprofit

J Campbell Social Marketing

The Cover photo is the first impression a potential supporter has when they visit your Page, and it better catch the eye. First impressions are everything! . It may leave a bad first impression if it’s the first tweet people see when they land on your account.

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Grow Your Email List With These 14 Paid Email Acquisition Sources

Kivi's Nonprofit Communications Blog

Cost-per-Thousand Impressions (CPM). Cost per 1,000 Impressions (CPM). For every email list, there is churn, churn, churn. People leave your list and emails bounce. Are you replacing those names?

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Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

If your donation pages need sprucing up and you missed Tom Ahern’s webinars for us last week, try Online Donation Forms – 7 Ways to Impress (and Retain) Donors. Zambra, Asheville, NC. Good Friday to you, kind people!

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How To Brand A Nonprofit With Low Cost & High Impact

NonProfit Branding

Fed by accumulated impressions, it lives out there as public perception. That’s 1307 “impressions” in advertising lingo. Impressions are what commercial media sell and what advertisers buy. (If If you have been reading this blog, you understand “impressions.”

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How To Measure Media Cost & Results When Promoting Your Nonprofit (TV, Newspaper, Billboards, Branding Products, etc.)

NonProfit Branding

The Key Yardstick: Of three basic metrics, number of impressions is the [.]. The Research: Many media – billboards, TV, newspapers, skywriters, etc – can promote your brand. Each has different impacts. And different costs. Here’s a look at the research that compares expense and results. This is information you will want to keep for reference.)

Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

John Haydon shares 5 Simple Tips for a More Impressive Twitter Profile. Minero, Atlanta, GA.

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Why You Should Add Fuel to the Fire

iMarketSmart

Impressive results. Impressive! One of my clients told me yesterday that almost 1/3 of her organization’s revenue historically comes from planned gifts. ONE THIRD! Now, think about this: Only a tiny fraction of her organization’s budget is spent on planned gift marketing.

Why You Should Add Fuel to the Fire

iMarketSmart

Impressive results. Impressive! One of my clients told me yesterday that almost 1/3 of her organization’s revenue historically comes from planned gifts. ONE THIRD! Now, think about this: Only a tiny fraction of her organization’s budget is spent on planned gift marketing.

What I Wish More People Knew About Me

Social Media Bird Brain

A while back she wrote a post about what she wished more people knew about her and I was so impressed by it and the follow-up posts that I committed to writing one. I've mentioned that I like Amber Naslund's ideas over at Brass Tack Thinking. So if you're thinking this post has nothing to do with your small nonprofit, you're right. Many times since I said I would write this post, I've thought. me myself and I

Involve everyone in fundraising

Get Fully Funded

This interaction gives an impression of your organization. If your staff is friendly and warm, people get a positive impression and they’ll be much more likely to give when the time comes. If they have a sour impression of your staff as grouchy or uncaring, they may not want to support your organization financially. Whether they know it or not, everyone in your organization is part of the fundraising process. So you may as well be purposeful about involving them.

Involve everyone in fundraising

Get Fully Funded

This interaction gives an impression of your organization. If your staff is friendly and warm, people get a positive impression and they’ll be much more likely to give when the time comes. If they have a sour impression of your staff as grouchy or uncaring, they may not want to support your organization financially. Whether they know it or not, everyone in your organization is part of the fundraising process. So you may as well be purposeful about involving them.

Involve everyone in fundraising

Get Fully Funded

This interaction gives an impression of your organization. If your staff is friendly and warm, people get a positive impression and they’ll be much more likely to give when the time comes. If they have a sour impression of your staff as grouchy or uncaring, they may not want to support your organization financially. Whether they know it or not, everyone in your organization is part of the fundraising process. So you may as well be purposeful about involving them.

What Flood Waters Can’t Conceal

The Agitator

— I wanted to share some impressions from the week of the Houston storm. Like millions of folks a good deal of my attention over the past 10 days has focused on the rising waters and the flood of destruction and misery inflicted on the people and animals of Houston by Hurricane Harvey. As we await developments surrounding a potentially fresh disaster– Hurricane Irma now barreling toward the U.S.

Learn How Screen-Printing Works. Fascinate Your Colleagues. Get Invited To The Best Parties.

NonProfit Branding

Then you can impress your boss and deal better with vendors. Screen-printing is the most common process used to print your logo on products. Don’t understand how screen-printing works? This post will teach you. We’re about to change your life here. Imagine three things are sitting on … Continue reading → Imprinted Branding Products Marketing Non Profit Production Protecting Your Brand Working with Vendors

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Is This Any Way To Report To Your Donors?

The Agitator

This organization just keeps impressing me over and over. You bet it is! I recently received this email from Charity: Water. Click below to watch the video. Rachel’s Gift. One Year Later. Call me a marshmallow, but it got me crying. See how long you last.

Professional Photography: 4 Reasons to Invest In It

Kivi's Nonprofit Communications Blog

The quick shots of those same pets couldn’t even come close to giving the same impression of the pet. Angela Crist. Self-proclaimed “recovering nonprofit CEO, Angela Crist, joins us again to talk about the importance of professional photography. Kristina. Guest Post by Angela Crist.

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Writing a Donor Centered Website

Kivi's Nonprofit Communications Blog

You have less than 25 seconds to make a good impression on first-time visitors to your website. You can’t just add a “Donate” button to your nonprofit’s website and expect it to be successful. Many online gifts are impulse purchases.

It’s all about the “warm glow”!

iMarketSmart

Honestly, I’m not impressed with the message and I think the design is weak. Alaska’s residents are allowed to share in the revenue the state enjoys from investments in mineral royalties. In order to get their dividend they have to apply for Permanent Fund Dividends.

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#GivingTuesday 2015 Results: 1 Million Gifts Make a Record-Breaking Day

Kivi's Nonprofit Communications Blog

Social media mentions jumped a whopping 86 percent, topped by 114 BILLION impressions on Twitter. Love it or hate it, #GivingTuesday has become a VERY BIG DEAL for nonprofits. By every measure, this giving day has exploded into a new, influential holiday.

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Not Just a Pretty (Type) Face: What Your Type Choices Say About Your Nonprofit

Social Media Bird Brain

In the olden days, BJB (before Justin Bieber), typeset specifically meant metal type being set into place in rows in order to be inked to make an impression on paper. Image by arnoKath via FlickrWimpy. Wimpy. Wimpy. Or Traditional with a Capital "T'. Your typeset communications are talking about your small nonprofit and you may not even know it.

Massachusetts Nonprofit raises over $70000 with hike-a-thon

Blue Sky Collaborative

The event has posted some impressive numbers thus far including one hiker who is personally responsible for raising over $6500. Wilderness Heals is a three-day pledge hike to raise funds for the Elizabeth Stone House. Elizabeth Stone House is well.

Resource for you

Get Fully Funded

I saw my first one this week and was impressed. I came across a really wonderful resource that I wanted to share. It’s called Movie Mondays and you can find it at www.501videos.com. Chris Davenport offers a short video on fundraising every Monday. Sign up to get an email each week with a link to the video. It’s a short video and gave me a few quick points on major gifts. Go sign up at www.501videos.com.