That first impression.

A Small Change

In fact, I think there are a number of other small things, when considered, we should also commit to as we are representing our agencies and aiming to make a great first impression. Would love to hear what other little things you do to make a big first impression?

Make A Good First Impression Online

Get Fully Funded

And if your website doesn’t make a good first impression, you’ll lose the donor and the gift faster than you can say ‘goodbye online donation.’. You certainly don’t want to give the impression that you don’t want volunteers!

Dressed to Impress: our Favorite Nonprofit Halloween Costumes

EveryAction

For the second year running, we asked our team to forego the typical, boring Halloween costumes and dress up as some of their favorite nonprofit organizations. Here are some great examples you can still throw together in time for trick-or-treating

What impression does your Thank-You letter make?

Get Fully Funded

You’ve likely heard the saying that you get one chance to make a first impression. The first sentence of your Thank-You letter is your first impression with your donor in acknowledging their gift. Get it right and they’ll read on. Mess it up, and they’re done reading. How do you mess up the first line of a Thank-You letter? Make it boring and predictable.

What impression does your Thank-You letter make?

Get Fully Funded

You’ve likely heard the saying that you get one chance to make a first impression. The first sentence of your Thank-You letter is your first impression with your donor in acknowledging their gift. Get it right and they’ll read on. Mess it up, and they’re done reading. How do you mess up the first line of a Thank-You letter? Make it boring and predictable.

Test To Impress

The Agitator

There’s heaps of advice floating around, especially in the commercial space, for how to improve response to email marketing messages. But it always comes back to … you’ve got to test for your own organization and circumstances. With so much in email marketing that could be tested, where do you begin? Here’s a useful approach proposed by Kara Trivunovic of Strongmail, writing in email Insider. Roughly, from easy to hard, she suggests … Subject lines.

Trends That Will Shape PR in 2018

Kivi's Nonprofit Communications Blog

Crenshaw Communications imPRessions public relations 2018 PR trendsWhat can PR professionals expect in 2018? Despite the accelerated pace of change, new directions don’t always announce themselves with great clarity.

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Google+ 1 Month Later: 3 Reasons I’m Impressed

Fundraising Coach

Here are three reasons I’m impressed with Google+. I joined Google+ exactly one month ago. I started out with my curiosity piqued and then I got a vision for how nonprofits could benefit from Google+. I was even interviewed about Google+ last week.

Impress Bill and Melinda Gates With Your Idea, Win $1 Million

Cause Related Marketing

The Bill and Melinda Gates Foundation has a message that they want to get out; “foreign aid really works.” And the foundation, in conjunction with the Cannes Lions Festival is funding a million-dollar contest to see who can best get that message out. The submission is pretty straightforward and is limited to just two pages. The entry deadline is 15 May 2012. What might the judges base their decision on?

How to make a magnificent mini-impression

Nonprofit Marketing Blog

If you work in communications, marketing or fundraising, it’s wise to remember to focus on that mini-impression formed in the first few instants of engagement. You can be sure the Super Bowl advertisers knew that - heck, they were spending $116,667 a second to make a good impression. In the Harvard Business Review blog this week, Ron Ashkenas shares reflections on the three things needed for the best possible mini-impression, drawing on lessons from the Super Bowl.

Impressive Search Engine and Social Media Stats

Search Marketing for Nonprofits

I’m always looking up new stats about search engine and social media use and behavior for various online marketing presentations, and I decided it would be more useful to share them with the world (and have a convenient spot for me to reference them in the future). So here you go: More than 81% of all Internet users find their destination via a search engine. Jupiter Research, 2008. 87% of people click on the natural results (vs. paid) & Organic results convert 5.66x that of paid ads.

Why you should be tracking expressions, not impressions

Nonprofit Marketing Blog

When I did PR for a big nonprofit early in my career, I was amazed by how much emphasis was put on “impressions.&# If I got a mention of my organization in the paper, we’d count that paper’s circulation, plus pass-along readership, and come up with number of “impressions&# —as if that many people had read and internalized the mention. Now I read in the Harvard Business Review that Coca Cola measures social media in terms of expressions not impressions.

13 Secrets of Holiday Fundraising Online | Online Fundraising & Nonprofit Marketing Resources & Tips | Network for Good Learning Center - Learn how to raise money online for your nonprofit

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Im not impressed by marketing appeals, what interests me is being able to see the impact in action." Tis the season for email marketing. We can help.

3 Bonus Holiday Fundraising Tips: A Companion the Procrastinator's Guide to Year-end Fundraising

Fundraising 123

I'm not impressed by marketing appeals, what interests me is being able to see the impact in action." In addition to the 10 holiday fundraising tips from Sea Change Strategies and Care2 in the "Guide to Year-end Fundraising," here are three bonus tips to consider.

How to Get Award-Winning Email Engagement as a Nonprofit

Kivi's Nonprofit Communications Blog

I was so impressed, I asked her to present it again to share with you!

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NONPROFIT BRANDING: Cost, Impact and Use of Tote Bags

NonProfit Branding

We’re also reporting on how broadly they display your logo, their cost per impression compared … Continue reading → ACTION: Interacting with Products & Vendors IMPLEMENTATION: Using Branding Products Effectively PSYCHOLOGY: How Branding Products Build Affinity UncategorizedWhich branding products do your constituents prefer? What ones will they use, how long they use them? We’re identifying products that work for you.

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How to Get People to Share Your Nonprofit Video on Social Media

J Campbell Social Marketing

To impress friends. People will share your videos (value for you), if your videos will impress their friends and help them establish their identity (value for them).

Five Signs You Should Double Opt-In Your Emails

EveryAction

You never get a second chance to make a first impression. This is your opportunity to impress new contacts with an email that includes a number of different perks, incentives, and idioms that gets them even more excited about being on your email list.

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Spruce Up Your Donation Pages (and Make More Money!)

Kivi's Nonprofit Communications Blog

You have less than 25 seconds to make a good impression on first-time visitors to your website. You can attend just this webinar for $99 and learn the basics of making a great first impression on website visitors.

Nonprofit Branding: The Expensive Way To Cut Costs

NonProfit Branding

CONCLUSION: This is the finding pops up in study after study - nothing can put your nonprofit mission in front of more people, more often, more positively and with less cost per impression, than high-quality imprinted products! [.]. RESEARCH: For years marketing, public relations and advertising firms have studied the effectiveness of all forms of advertising.

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Creating Faster, More Relevant Content on Social Media

Kivi's Nonprofit Communications Blog

One of the points I made that clearly made an impression was that nonprofits need to stop trying so hard to attract social media influencers to their causes and TO BECOME an influencer themselves!

Writing a Donor-Centered Website [This Week]

Kivi's Nonprofit Communications Blog

You have less than 25 seconds to make a good impression on first-time visitors to your website. You can attend just this webinar for $99 and learn the basics of making a great first impression on website visitors.

2018's Best Giving Tuesday Campaigns

EveryAction

Most of the fundraising messaging remained the same, but taking advantage of another date when supporters are likely to be using their computers meant that Heifer's communications got to donors' inboxes ahead of the Giving Tuesday rush, leaving a clear impression in many supporters' minds.

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How To Measure Media Cost & Results When Promoting Your Nonprofit (TV, Newspaper, Billboards, Branding Products, etc.)

NonProfit Branding

The Key Yardstick: Of three basic metrics, number of impressions is the [.]. The Research: Many media – billboards, TV, newspapers, skywriters, etc – can promote your brand. Each has different impacts. And different costs. Here’s a look at the research that compares expense and results. This is information you will want to keep for reference.)

How To Brand A Nonprofit With Low Cost & High Impact

NonProfit Branding

Fed by accumulated impressions, it lives out there as public perception. That’s 1307 “impressions” in advertising lingo. Impressions are what commercial media sell and what advertisers buy. (If If you have been reading this blog, you understand “impressions.”

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8 Annual Reports We Love

EveryAction

Click below to download our guide to putting together an annual report for your organization that will impress and inspire your donors! Annual Reports are a staple of nonprofit life, but are they worth it?

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7 Common Donation Form Mistakes (And How to Avoid Them!) – Part 1

Kivi's Nonprofit Communications Blog

We’ll be talking about how you can fix those errors by: Making a good first impression. Mistake #1: Not Making a Good First Impression. As previously stated on this very blog , “You have less than 25 seconds to make a good impression on first-time visitors to your website.”.

Why You Should Add Fuel to the Fire

iMarketSmart

Impressive results. Impressive! One of my clients told me yesterday that almost 1/3 of her organization’s revenue historically comes from planned gifts. ONE THIRD! Now, think about this: Only a tiny fraction of her organization’s budget is spent on planned gift marketing.

Mixed Links for Nonprofit Communicators – October 18, 2019

Kivi's Nonprofit Communications Blog

Facebook Announces Change to Organic Page Impressions, Removal of Gray Verification Badges. Good day, good friends! Ready for the best articles, posts, tips, and more from around the world of nonprofit marketing and fundraising? This week you can get started on Instagram or show off your expertise there or on YouTube. I also have tips for year-end giving, Facebook changes, and a plea to think about how you recognize donors.

Does Your Website Display What People Want To See?

Non Profit Marketing 360

You have about 10 seconds to make a good impression on your website. Does your content satisfy the expectations of your readers? Nonprofit communications consultant and blogger Kivi Leroux Miller suggests the right content for three different audiences: strangers, friends and your most devoted fans. Advice Cross-Post How-to Nonprofit Web and Print Writing Content management website

Involve everyone in fundraising

Get Fully Funded

This interaction gives an impression of your organization. If your staff is friendly and warm, people get a positive impression and they’ll be much more likely to give when the time comes. If they have a sour impression of your staff as grouchy or uncaring, they may not want to support your organization financially. Whether they know it or not, everyone in your organization is part of the fundraising process. So you may as well be purposeful about involving them.

Writing a Donor Centered Website

Kivi's Nonprofit Communications Blog

You have less than 25 seconds to make a good impression on first-time visitors to your website. You can’t just add a “Donate” button to your nonprofit’s website and expect it to be successful. Many online gifts are impulse purchases.

What I Wish More People Knew About Me

Social Media Bird Brain

A while back she wrote a post about what she wished more people knew about her and I was so impressed by it and the follow-up posts that I committed to writing one. I've mentioned that I like Amber Naslund's ideas over at Brass Tack Thinking. So if you're thinking this post has nothing to do with your small nonprofit, you're right. Many times since I said I would write this post, I've thought. me myself and I

How to Do Social Media Spring Cleaning at Your Nonprofit

J Campbell Social Marketing

The Cover photo is the first impression a potential supporter has when they visit your Page, and it better catch the eye. First impressions are everything! . It may leave a bad first impression if it’s the first tweet people see when they land on your account.

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Creating a Thank You Plan Will Help You Stay Focused on Gratitude All Year Round

Ann Green

Plan to make a good first impression with your thank you landing page. If you wait too long, you’re not making a good impression. Have you seen the recent posts from the Agitator blog about thanking your donors? It’s worth reading, as are all Agitator posts.

Plan 101

Social Media with M+R: How to Measure the Metrics that Matter

EveryAction

Goal: Awareness Metric: Total Reach/Impressions. When talking about growing awareness, remember that what you're actually trying to achieve is getting eyes on your content, aka a high total reach or total number of impressions. Last week, I sat down with Amy Peyrot, Senior Consultant, Social Media Specialist, and resident mathlete at M+R , to discuss all things social media metrics.

Nonprofit Communications Confidential: Receptionists

Kivi's Nonprofit Communications Blog

They can have many responsibilities, including being the heartbeat of the office and the first person clients or supporters talk to, leaving them with a wonderful first impression. Receptionists can be a lifeline for your organization.

It’s all about the “warm glow”!

iMarketSmart

Honestly, I’m not impressed with the message and I think the design is weak. Alaska’s residents are allowed to share in the revenue the state enjoys from investments in mineral royalties. In order to get their dividend they have to apply for Permanent Fund Dividends.

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Why You Should Add Fuel to the Fire

iMarketSmart

Impressive results. Impressive! One of my clients told me yesterday that almost 1/3 of her organization’s revenue historically comes from planned gifts. ONE THIRD! Now, think about this: Only a tiny fraction of her organization’s budget is spent on planned gift marketing.

Facebook Ads – Are They Right For Your Nonprofit?

Fundraising 123

You can set your daily budget , or “lifetime” budget, and you will need to choose a CPM (cost per thousand impressions) or CPC (cost per click bid). You only pay for the impressions or clicks that your ad receives, and if they are targeted well, this can be very effective.

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Not Just a Pretty (Type) Face: What Your Type Choices Say About Your Nonprofit

Social Media Bird Brain

In the olden days, BJB (before Justin Bieber), typeset specifically meant metal type being set into place in rows in order to be inked to make an impression on paper. Image by arnoKath via FlickrWimpy. Wimpy. Wimpy. Or Traditional with a Capital "T'. Your typeset communications are talking about your small nonprofit and you may not even know it.

Five 2018 Political Campaign Trends that Nonprofits Should Use Too

EveryAction

Whether they're thank you notes, invitations to an event, donation renewal reminders, or something else, a personal note ads a special touch guaranteed to stand out from the crowd and leave a lasting impression with your supporters.

Grow Your Email List With These 14 Paid Email Acquisition Sources

Kivi's Nonprofit Communications Blog

Cost-per-Thousand Impressions (CPM). Cost per 1,000 Impressions (CPM). For every email list, there is churn, churn, churn. People leave your list and emails bounce. Are you replacing those names?