INDUSTRY INSIGHTS YOUR PEERS ARE READING
For the second year running, we asked our team to forego the typical, boring Halloween costumes and dress up as some of their favorite nonprofit organizations. Here are some great examples you can still throw together in time for trick-or-treating MORE
If you work in communications, marketing or fundraising, it’s wise to remember to focus on that mini-impression formed in the first few instants of engagement. You can be sure the Super Bowl advertisers knew that - heck, they were spending $116,667 a second to make a good impression. In the Harvard Business Review blog this week, Ron Ashkenas shares reflections on the three things needed for the best possible mini-impression, drawing on lessons from the Super Bowl. MORE
Honestly, I’m not impressed with the message and I think the design is weak. Alaska’s residents are allowed to share in the revenue the state enjoys from investments in mineral royalties. In order to get their dividend they have to apply for Permanent Fund Dividends. MORE
You’ve likely heard the saying that you get one chance to make a first impression. The first sentence of your Thank-You letter is your first impression with your donor in acknowledging their gift. Get it right and they’ll read on. Mess it up, and they’re done reading. How do you mess up the first line of a Thank-You letter? Make it boring and predictable. MORE
Impressive results. Impressive! One of my clients told me yesterday that almost 1/3 of her organization’s revenue historically comes from planned gifts. ONE THIRD! Now, think about this: Only a tiny fraction of her organization’s budget is spent on planned gift marketing. MORE
In fact, I think there are a number of other small things, when considered, we should also commit to as we are representing our agencies and aiming to make a great first impression. Would love to hear what other little things you do to make a big first impression? MORE
One of the points I made that clearly made an impression was that nonprofits need to stop trying so hard to attract social media influencers to their causes and TO BECOME an influencer themselves! MORE
Goal: Awareness Metric: Total Reach/Impressions. When talking about growing awareness, remember that what you're actually trying to achieve is getting eyes on your content, aka a high total reach or total number of impressions. Last week, I sat down with Amy Peyrot, Senior Consultant, Social Media Specialist, and resident mathlete at M+R , to discuss all things social media metrics. MORE
Facebook Announces Change to Organic Page Impressions, Removal of Gray Verification Badges. Good day, good friends! Ready for the best articles, posts, tips, and more from around the world of nonprofit marketing and fundraising? This week you can get started on Instagram or show off your expertise there or on YouTube. I also have tips for year-end giving, Facebook changes, and a plea to think about how you recognize donors. MORE
Impressive results. Impressive! One of my clients told me yesterday that almost 1/3 of her organization’s revenue historically comes from planned gifts. ONE THIRD! Now, think about this: Only a tiny fraction of her organization’s budget is spent on planned gift marketing. MORE
Im not impressed by marketing appeals, what interests me is being able to see the impact in action." Tis the season for email marketing. We can help. MORE
Fed by accumulated impressions, it lives out there as public perception. That’s 1307 “impressions” in advertising lingo. Impressions are what commercial media sell and what advertisers buy. (If If you have been reading this blog, you understand “impressions.” MORE
We’re also reporting on how broadly they display your logo, their cost per impression compared … Continue reading → ACTION: Interacting with Products & Vendors IMPLEMENTATION: Using Branding Products Effectively PSYCHOLOGY: How Branding Products Build Affinity UncategorizedWhich branding products do your constituents prefer? What ones will they use, how long they use them? We’re identifying products that work for you. MORE
When I did PR for a big nonprofit early in my career, I was amazed by how much emphasis was put on “impressions.&# If I got a mention of my organization in the paper, we’d count that paper’s circulation, plus pass-along readership, and come up with number of “impressions&# —as if that many people had read and internalized the mention. Now I read in the Harvard Business Review that Coca Cola measures social media in terms of expressions not impressions. MORE
I'm not impressed by marketing appeals, what interests me is being able to see the impact in action." In addition to the 10 holiday fundraising tips from Sea Change Strategies and Care2 in the "Guide to Year-end Fundraising," here are three bonus tips to consider. MORE
Plan to make a good first impression with your thank you landing page. If you wait too long, you’re not making a good impression. Have you seen the recent posts from the Agitator blog about thanking your donors? It’s worth reading, as are all Agitator posts. MORE
You never get a second chance to make a first impression. This is your opportunity to impress new contacts with an email that includes a number of different perks, incentives, and idioms that gets them even more excited about being on your email list. MORE
Most of the fundraising messaging remained the same, but taking advantage of another date when supporters are likely to be using their computers meant that Heifer's communications got to donors' inboxes ahead of the Giving Tuesday rush, leaving a clear impression in many supporters' minds. MORE
You have less than 25 seconds to make a good impression on first-time visitors to your website. You can’t just add a “Donate” button to your nonprofit’s website and expect it to be successful. Many online gifts are impulse purchases. MORE
You can set your daily budget , or “lifetime” budget, and you will need to choose a CPM (cost per thousand impressions) or CPC (cost per click bid). You only pay for the impressions or clicks that your ad receives, and if they are targeted well, this can be very effective. MORE
Click below to download our guide to putting together an annual report for your organization that will impress and inspire your donors! Annual Reports are a staple of nonprofit life, but are they worth it? MORE
In the olden days, BJB (before Justin Bieber), typeset specifically meant metal type being set into place in rows in order to be inked to make an impression on paper. Image by arnoKath via FlickrWimpy. Wimpy. Wimpy. Or Traditional with a Capital "T'. Your typeset communications are talking about your small nonprofit and you may not even know it. MORE
Here are three reasons I’m impressed with Google+. I joined Google+ exactly one month ago. I started out with my curiosity piqued and then I got a vision for how nonprofits could benefit from Google+. I was even interviewed about Google+ last week. MORE
I’m always looking up new stats about search engine and social media use and behavior for various online marketing presentations, and I decided it would be more useful to share them with the world (and have a convenient spot for me to reference them in the future). So here you go: More than 81% of all Internet users find their destination via a search engine. Jupiter Research, 2008. 87% of people click on the natural results (vs. paid) & Organic results convert 5.66x that of paid ads. MORE
This interaction gives an impression of your organization. If your staff is friendly and warm, people get a positive impression and they’ll be much more likely to give when the time comes. If they have a sour impression of your staff as grouchy or uncaring, they may not want to support your organization financially. Whether they know it or not, everyone in your organization is part of the fundraising process. So you may as well be purposeful about involving them. MORE
There’s heaps of advice floating around, especially in the commercial space, for how to improve response to email marketing messages. But it always comes back to … you’ve got to test for your own organization and circumstances. With so much in email marketing that could be tested, where do you begin? Here’s a useful approach proposed by Kara Trivunovic of Strongmail, writing in email Insider. Roughly, from easy to hard, she suggests … Subject lines. MORE
You have less than 25 seconds to make a good impression on first-time visitors to your website. You can attend just this webinar for $99 and learn the basics of making a great first impression on website visitors. MORE
You have less than 25 seconds to make a good impression on first-time visitors to your website. You can attend just this webinar for $99 and learn the basics of making a great first impression on website visitors. MORE
Whether they're thank you notes, invitations to an event, donation renewal reminders, or something else, a personal note ads a special touch guaranteed to stand out from the crowd and leave a lasting impression with your supporters. MORE
You have about 10 seconds to make a good impression on your website. Does your content satisfy the expectations of your readers? Nonprofit communications consultant and blogger Kivi Leroux Miller suggests the right content for three different audiences: strangers, friends and your most devoted fans. Advice Cross-Post How-to Nonprofit Web and Print Writing Content management website MORE
The Key Yardstick: Of three basic metrics, number of impressions is the [.]. The Research: Many media – billboards, TV, newspapers, skywriters, etc – can promote your brand. Each has different impacts. And different costs. Here’s a look at the research that compares expense and results. This is information you will want to keep for reference.) MORE
The Bill and Melinda Gates Foundation has a message that they want to get out; “foreign aid really works.” And the foundation, in conjunction with the Cannes Lions Festival is funding a million-dollar contest to see who can best get that message out. The submission is pretty straightforward and is limited to just two pages. The entry deadline is 15 May 2012. What might the judges base their decision on? MORE
A while back she wrote a post about what she wished more people knew about her and I was so impressed by it and the follow-up posts that I committed to writing one. I've mentioned that I like Amber Naslund's ideas over at Brass Tack Thinking. So if you're thinking this post has nothing to do with your small nonprofit, you're right. Many times since I said I would write this post, I've thought. me myself and I MORE
You’ve likely heard the saying that you get one chance to make a first impression. The first sentence of your Thank-You letter is your first impression with your donor in acknowledging their gift. Get it right and they’ll read on. Mess it up, and they’re done reading. How do you mess up the first line of a Thank-You letter? Make it boring and predictable. MORE
CONCLUSION: This is the finding pops up in study after study - nothing can put your nonprofit mission in front of more people, more often, more positively and with less cost per impression, than high-quality imprinted products! [.]. RESEARCH: For years marketing, public relations and advertising firms have studied the effectiveness of all forms of advertising. MORE
In his Friday post , Roger asked: How many donors must we lose before we learn? The Chronicle of Philanthropy reported that initial results from #GivingTuesday show terrific growth. As they put it, the initial “haul” of #GivingTuesday looks to be $168 million, up from the estimated $117 million last year. MORE
Cost-per-Thousand Impressions (CPM). Cost per 1,000 Impressions (CPM). For every email list, there is churn, churn, churn. People leave your list and emails bounce. Are you replacing those names? MORE
We’ll be talking about how you can fix those errors by: Making a good first impression. Mistake #1: Not Making a Good First Impression. As previously stated on this very blog , “You have less than 25 seconds to make a good impression on first-time visitors to your website.”. MORE
And if your website doesn’t make a good first impression, you’ll lose the donor and the gift faster than you can say ‘goodbye online donation.’. You certainly don’t want to give the impression that you don’t want volunteers! MORE
Crenshaw Communications imPRessions public relations 2018 PR trendsWhat can PR professionals expect in 2018? Despite the accelerated pace of change, new directions don’t always announce themselves with great clarity. MORE
The Cover photo is the first impression a potential supporter has when they visit your Page, and it better catch the eye. First impressions are everything! . It may leave a bad first impression if it’s the first tweet people see when they land on your account. MORE
To impress friends. People will share your videos (value for you), if your videos will impress their friends and help them establish their identity (value for them). MORE
They can have many responsibilities, including being the heartbeat of the office and the first person clients or supporters talk to, leaving them with a wonderful first impression. Receptionists can be a lifeline for your organization. MORE
Impression Related Topics A Small Change
MARCH 16, 2015
In fact, I think there are a number of other small things, when considered, we should also commit to as we are representing our agencies and aiming to make a great first impression. Would love to hear what other little things you do to make a big first impression?
Get Fully Funded
SEPTEMBER 24, 2012
And if your website doesn’t make a good first impression, you’ll lose the donor and the gift faster than you can say ‘goodbye online donation.’. You certainly don’t want to give the impression that you don’t want volunteers!
EveryAction
OCTOBER 30, 2015
For the second year running, we asked our team to forego the typical, boring Halloween costumes and dress up as some of their favorite nonprofit organizations. Here are some great examples you can still throw together in time for trick-or-treating
Get Fully Funded
NOVEMBER 16, 2011
You’ve likely heard the saying that you get one chance to make a first impression. The first sentence of your Thank-You letter is your first impression with your donor in acknowledging their gift. Get it right and they’ll read on. Mess it up, and they’re done reading. How do you mess up the first line of a Thank-You letter? Make it boring and predictable.
Get Fully Funded
NOVEMBER 16, 2011
You’ve likely heard the saying that you get one chance to make a first impression. The first sentence of your Thank-You letter is your first impression with your donor in acknowledging their gift. Get it right and they’ll read on. Mess it up, and they’re done reading. How do you mess up the first line of a Thank-You letter? Make it boring and predictable.
The Agitator
MAY 13, 2012
There’s heaps of advice floating around, especially in the commercial space, for how to improve response to email marketing messages. But it always comes back to … you’ve got to test for your own organization and circumstances. With so much in email marketing that could be tested, where do you begin? Here’s a useful approach proposed by Kara Trivunovic of Strongmail, writing in email Insider. Roughly, from easy to hard, she suggests … Subject lines.
Kivi's Nonprofit Communications Blog
DECEMBER 29, 2017
Crenshaw Communications imPRessions public relations 2018 PR trendsWhat can PR professionals expect in 2018? Despite the accelerated pace of change, new directions don’t always announce themselves with great clarity.
Fundraising Coach
JULY 29, 2011
Here are three reasons I’m impressed with Google+. I joined Google+ exactly one month ago. I started out with my curiosity piqued and then I got a vision for how nonprofits could benefit from Google+. I was even interviewed about Google+ last week.
Cause Related Marketing
MAY 3, 2012
The Bill and Melinda Gates Foundation has a message that they want to get out; “foreign aid really works.” And the foundation, in conjunction with the Cannes Lions Festival is funding a million-dollar contest to see who can best get that message out. The submission is pretty straightforward and is limited to just two pages. The entry deadline is 15 May 2012. What might the judges base their decision on?
Nonprofit Marketing Blog
FEBRUARY 7, 2012
If you work in communications, marketing or fundraising, it’s wise to remember to focus on that mini-impression formed in the first few instants of engagement. You can be sure the Super Bowl advertisers knew that - heck, they were spending $116,667 a second to make a good impression. In the Harvard Business Review blog this week, Ron Ashkenas shares reflections on the three things needed for the best possible mini-impression, drawing on lessons from the Super Bowl.
Search Marketing for Nonprofits
SEPTEMBER 13, 2010
I’m always looking up new stats about search engine and social media use and behavior for various online marketing presentations, and I decided it would be more useful to share them with the world (and have a convenient spot for me to reference them in the future). So here you go: More than 81% of all Internet users find their destination via a search engine. Jupiter Research, 2008. 87% of people click on the natural results (vs. paid) & Organic results convert 5.66x that of paid ads.
Nonprofit Marketing Blog
MAY 2, 2011
When I did PR for a big nonprofit early in my career, I was amazed by how much emphasis was put on “impressions.&# If I got a mention of my organization in the paper, we’d count that paper’s circulation, plus pass-along readership, and come up with number of “impressions&# —as if that many people had read and internalized the mention. Now I read in the Harvard Business Review that Coca Cola measures social media in terms of expressions not impressions.
Fundraising 123
JANUARY 7, 2009
Im not impressed by marketing appeals, what interests me is being able to see the impact in action." Tis the season for email marketing. We can help.
Fundraising 123
DECEMBER 11, 2008
I'm not impressed by marketing appeals, what interests me is being able to see the impact in action." In addition to the 10 holiday fundraising tips from Sea Change Strategies and Care2 in the "Guide to Year-end Fundraising," here are three bonus tips to consider.
Kivi's Nonprofit Communications Blog
APRIL 10, 2018
I was so impressed, I asked her to present it again to share with you!
NonProfit Branding
OCTOBER 25, 2011
We’re also reporting on how broadly they display your logo, their cost per impression compared … Continue reading → ACTION: Interacting with Products & Vendors IMPLEMENTATION: Using Branding Products Effectively PSYCHOLOGY: How Branding Products Build Affinity UncategorizedWhich branding products do your constituents prefer? What ones will they use, how long they use them? We’re identifying products that work for you.
J Campbell Social Marketing
JULY 18, 2019
To impress friends. People will share your videos (value for you), if your videos will impress their friends and help them establish their identity (value for them).
EveryAction
SEPTEMBER 12, 2018
You never get a second chance to make a first impression. This is your opportunity to impress new contacts with an email that includes a number of different perks, incentives, and idioms that gets them even more excited about being on your email list.
Kivi's Nonprofit Communications Blog
JULY 19, 2017
You have less than 25 seconds to make a good impression on first-time visitors to your website. You can attend just this webinar for $99 and learn the basics of making a great first impression on website visitors.
NonProfit Branding
JANUARY 7, 2014
CONCLUSION: This is the finding pops up in study after study - nothing can put your nonprofit mission in front of more people, more often, more positively and with less cost per impression, than high-quality imprinted products! [.]. RESEARCH: For years marketing, public relations and advertising firms have studied the effectiveness of all forms of advertising.
Kivi's Nonprofit Communications Blog
APRIL 18, 2019
One of the points I made that clearly made an impression was that nonprofits need to stop trying so hard to attract social media influencers to their causes and TO BECOME an influencer themselves!
Kivi's Nonprofit Communications Blog
JULY 25, 2016
You have less than 25 seconds to make a good impression on first-time visitors to your website. You can attend just this webinar for $99 and learn the basics of making a great first impression on website visitors.
EveryAction
DECEMBER 4, 2018
Most of the fundraising messaging remained the same, but taking advantage of another date when supporters are likely to be using their computers meant that Heifer's communications got to donors' inboxes ahead of the Giving Tuesday rush, leaving a clear impression in many supporters' minds.
NonProfit Branding
SEPTEMBER 5, 2012
The Key Yardstick: Of three basic metrics, number of impressions is the [.]. The Research: Many media – billboards, TV, newspapers, skywriters, etc – can promote your brand. Each has different impacts. And different costs. Here’s a look at the research that compares expense and results. This is information you will want to keep for reference.)
NonProfit Branding
MAY 7, 2012
Fed by accumulated impressions, it lives out there as public perception. That’s 1307 “impressions” in advertising lingo. Impressions are what commercial media sell and what advertisers buy. (If If you have been reading this blog, you understand “impressions.”
EveryAction
DECEMBER 6, 2018
Click below to download our guide to putting together an annual report for your organization that will impress and inspire your donors! Annual Reports are a staple of nonprofit life, but are they worth it?
Kivi's Nonprofit Communications Blog
APRIL 20, 2016
We’ll be talking about how you can fix those errors by: Making a good first impression. Mistake #1: Not Making a Good First Impression. As previously stated on this very blog , “You have less than 25 seconds to make a good impression on first-time visitors to your website.”.
iMarketSmart
APRIL 24, 2015
Impressive results. Impressive! One of my clients told me yesterday that almost 1/3 of her organization’s revenue historically comes from planned gifts. ONE THIRD! Now, think about this: Only a tiny fraction of her organization’s budget is spent on planned gift marketing.
Kivi's Nonprofit Communications Blog
OCTOBER 18, 2019
Facebook Announces Change to Organic Page Impressions, Removal of Gray Verification Badges. Good day, good friends! Ready for the best articles, posts, tips, and more from around the world of nonprofit marketing and fundraising? This week you can get started on Instagram or show off your expertise there or on YouTube. I also have tips for year-end giving, Facebook changes, and a plea to think about how you recognize donors.
Non Profit Marketing 360
OCTOBER 5, 2011
You have about 10 seconds to make a good impression on your website. Does your content satisfy the expectations of your readers? Nonprofit communications consultant and blogger Kivi Leroux Miller suggests the right content for three different audiences: strangers, friends and your most devoted fans. Advice Cross-Post How-to Nonprofit Web and Print Writing Content management website
Get Fully Funded
SEPTEMBER 28, 2011
This interaction gives an impression of your organization. If your staff is friendly and warm, people get a positive impression and they’ll be much more likely to give when the time comes. If they have a sour impression of your staff as grouchy or uncaring, they may not want to support your organization financially. Whether they know it or not, everyone in your organization is part of the fundraising process. So you may as well be purposeful about involving them.
Kivi's Nonprofit Communications Blog
MARCH 26, 2015
You have less than 25 seconds to make a good impression on first-time visitors to your website. You can’t just add a “Donate” button to your nonprofit’s website and expect it to be successful. Many online gifts are impulse purchases.
Social Media Bird Brain
AUGUST 1, 2011
A while back she wrote a post about what she wished more people knew about her and I was so impressed by it and the follow-up posts that I committed to writing one. I've mentioned that I like Amber Naslund's ideas over at Brass Tack Thinking. So if you're thinking this post has nothing to do with your small nonprofit, you're right. Many times since I said I would write this post, I've thought. me myself and I
J Campbell Social Marketing
MARCH 27, 2018
The Cover photo is the first impression a potential supporter has when they visit your Page, and it better catch the eye. First impressions are everything! . It may leave a bad first impression if it’s the first tweet people see when they land on your account.
Ann Green
JUNE 25, 2019
Plan to make a good first impression with your thank you landing page. If you wait too long, you’re not making a good impression. Have you seen the recent posts from the Agitator blog about thanking your donors? It’s worth reading, as are all Agitator posts.
EveryAction
SEPTEMBER 20, 2016
Goal: Awareness Metric: Total Reach/Impressions. When talking about growing awareness, remember that what you're actually trying to achieve is getting eyes on your content, aka a high total reach or total number of impressions. Last week, I sat down with Amy Peyrot, Senior Consultant, Social Media Specialist, and resident mathlete at M+R , to discuss all things social media metrics.
Kivi's Nonprofit Communications Blog
OCTOBER 19, 2015
They can have many responsibilities, including being the heartbeat of the office and the first person clients or supporters talk to, leaving them with a wonderful first impression. Receptionists can be a lifeline for your organization.
iMarketSmart
JUNE 26, 2015
Honestly, I’m not impressed with the message and I think the design is weak. Alaska’s residents are allowed to share in the revenue the state enjoys from investments in mineral royalties. In order to get their dividend they have to apply for Permanent Fund Dividends.
iMarketSmart
APRIL 24, 2015
Impressive results. Impressive! One of my clients told me yesterday that almost 1/3 of her organization’s revenue historically comes from planned gifts. ONE THIRD! Now, think about this: Only a tiny fraction of her organization’s budget is spent on planned gift marketing.
Fundraising 123
MAY 29, 2014
You can set your daily budget , or “lifetime” budget, and you will need to choose a CPM (cost per thousand impressions) or CPC (cost per click bid). You only pay for the impressions or clicks that your ad receives, and if they are targeted well, this can be very effective.
Social Media Bird Brain
JULY 14, 2010
In the olden days, BJB (before Justin Bieber), typeset specifically meant metal type being set into place in rows in order to be inked to make an impression on paper. Image by arnoKath via FlickrWimpy. Wimpy. Wimpy. Or Traditional with a Capital "T'. Your typeset communications are talking about your small nonprofit and you may not even know it.
EveryAction
OCTOBER 18, 2018
Whether they're thank you notes, invitations to an event, donation renewal reminders, or something else, a personal note ads a special touch guaranteed to stand out from the crowd and leave a lasting impression with your supporters.
Kivi's Nonprofit Communications Blog
MAY 4, 2016
Cost-per-Thousand Impressions (CPM). Cost per 1,000 Impressions (CPM). For every email list, there is churn, churn, churn. People leave your list and emails bounce. Are you replacing those names?
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