For the second year running, we asked our team to forego the typical, boring Halloween costumes and dress up as some of their favorite nonprofit organizations. Here are some great examples you can still throw together in time for trick-or-treating MORE
If you work in communications, marketing or fundraising, it’s wise to remember to focus on that mini-impression formed in the first few instants of engagement. You can be sure the Super Bowl advertisers knew that - heck, they were spending $116,667 a second to make a good impression. In the Harvard Business Review blog this week, Ron Ashkenas shares reflections on the three things needed for the best possible mini-impression, drawing on lessons from the Super Bowl. MORE
Honestly, I’m not impressed with the message and I think the design is weak. Alaska’s residents are allowed to share in the revenue the state enjoys from investments in mineral royalties. In order to get their dividend they have to apply for Permanent Fund Dividends. MORE
You’ve likely heard the saying that you get one chance to make a first impression. The first sentence of your Thank-You letter is your first impression with your donor in acknowledging their gift. Get it right and they’ll read on. Mess it up, and they’re done reading. How do you mess up the first line of a Thank-You letter? Make it boring and predictable. MORE
The quick shots of those same pets couldn’t even come close to giving the same impression of the pet. Angela Crist. Self-proclaimed “recovering nonprofit CEO, Angela Crist, joins us again to talk about the importance of professional photography. Kristina. Guest Post by Angela Crist. MORE
Impressive results. Impressive! One of my clients told me yesterday that almost 1/3 of her organization’s revenue historically comes from planned gifts. ONE THIRD! Now, think about this: Only a tiny fraction of her organization’s budget is spent on planned gift marketing. MORE
This interaction gives an impression of your organization. If your staff is friendly and warm, people get a positive impression and they’ll be much more likely to give when the time comes. If they have a sour impression of your staff as grouchy or uncaring, they may not want to support your organization financially. Whether they know it or not, everyone in your organization is part of the fundraising process. So you may as well be purposeful about involving them. MORE
In fact, I think there are a number of other small things, when considered, we should also commit to as we are representing our agencies and aiming to make a great first impression. Would love to hear what other little things you do to make a big first impression? MORE
This interaction gives an impression of your organization. If your staff is friendly and warm, people get a positive impression and they’ll be much more likely to give when the time comes. If they have a sour impression of your staff as grouchy or uncaring, they may not want to support your organization financially. Whether they know it or not, everyone in your organization is part of the fundraising process. So you may as well be purposeful about involving them. MORE
Conflict Generational clash ageism arts Brexit Brexit decision canadian fundraising first impressions of brexit Fundraising nonprofit Brexit nostalgia rosemary metz UK fundraising US fundraisingWhat will Brexit mean for England’s charities? MORE
Impressive results. Impressive! One of my clients told me yesterday that almost 1/3 of her organization’s revenue historically comes from planned gifts. ONE THIRD! Now, think about this: Only a tiny fraction of her organization’s budget is spent on planned gift marketing. MORE
I saw my first one this week and was impressed. I came across a really wonderful resource that I wanted to share. It’s called Movie Mondays and you can find it at www.501videos.com. Chris Davenport offers a short video on fundraising every Monday. Sign up to get an email each week with a link to the video. It’s a short video and gave me a few quick points on major gifts. Go sign up at www.501videos.com. MORE
If your donation pages need sprucing up and you missed Tom Ahern’s webinars for us last week, try Online Donation Forms – 7 Ways to Impress (and Retain) Donors. Zambra, Asheville, NC. Good Friday to you, kind people! MORE
Fed by accumulated impressions, it lives out there as public perception. That’s 1307 “impressions” in advertising lingo. Impressions are what commercial media sell and what advertisers buy. (If If you have been reading this blog, you understand “impressions.” MORE
We’re also reporting on how broadly they display your logo, their cost per impression compared … Continue reading → ACTION: Interacting with Products & Vendors IMPLEMENTATION: Using Branding Products Effectively PSYCHOLOGY: How Branding Products Build Affinity UncategorizedWhich branding products do your constituents prefer? What ones will they use, how long they use them? We’re identifying products that work for you. MORE
Social media mentions jumped a whopping 86 percent, topped by 114 BILLION impressions on Twitter. Love it or hate it, #GivingTuesday has become a VERY BIG DEAL for nonprofits. By every measure, this giving day has exploded into a new, influential holiday. MORE
When I did PR for a big nonprofit early in my career, I was amazed by how much emphasis was put on “impressions.&# If I got a mention of my organization in the paper, we’d count that paper’s circulation, plus pass-along readership, and come up with number of “impressions&# —as if that many people had read and internalized the mention. Now I read in the Harvard Business Review that Coca Cola measures social media in terms of expressions not impressions. MORE
This organization just keeps impressing me over and over. You bet it is! I recently received this email from Charity: Water. Click below to watch the video. Rachel’s Gift. One Year Later. Call me a marshmallow, but it got me crying. See how long you last. MORE
You have less than 25 seconds to make a good impression on first-time visitors to your website. You can’t just add a “Donate” button to your nonprofit’s website and expect it to be successful. Many online gifts are impulse purchases. MORE
In the olden days, BJB (before Justin Bieber), typeset specifically meant metal type being set into place in rows in order to be inked to make an impression on paper. Image by arnoKath via FlickrWimpy. Wimpy. Wimpy. Or Traditional with a Capital "T'. Your typeset communications are talking about your small nonprofit and you may not even know it. MORE
I’m always looking up new stats about search engine and social media use and behavior for various online marketing presentations, and I decided it would be more useful to share them with the world (and have a convenient spot for me to reference them in the future). So here you go: More than 81% of all Internet users find their destination via a search engine. Jupiter Research, 2008. 87% of people click on the natural results (vs. paid) & Organic results convert 5.66x that of paid ads. MORE
Here are three reasons I’m impressed with Google+. I joined Google+ exactly one month ago. I started out with my curiosity piqued and then I got a vision for how nonprofits could benefit from Google+. I was even interviewed about Google+ last week. MORE
This interaction gives an impression of your organization. If your staff is friendly and warm, people get a positive impression and they’ll be much more likely to give when the time comes. If they have a sour impression of your staff as grouchy or uncaring, they may not want to support your organization financially. Whether they know it or not, everyone in your organization is part of the fundraising process. So you may as well be purposeful about involving them. MORE
There’s heaps of advice floating around, especially in the commercial space, for how to improve response to email marketing messages. But it always comes back to … you’ve got to test for your own organization and circumstances. With so much in email marketing that could be tested, where do you begin? Here’s a useful approach proposed by Kara Trivunovic of Strongmail, writing in email Insider. Roughly, from easy to hard, she suggests … Subject lines. MORE
You have less than 25 seconds to make a good impression on first-time visitors to your website. You can attend just this webinar for $99 and learn the basics of making a great first impression on website visitors. MORE
You have less than 25 seconds to make a good impression on first-time visitors to your website. You can attend just this webinar for $99 and learn the basics of making a great first impression on website visitors. MORE
You have about 10 seconds to make a good impression on your website. Does your content satisfy the expectations of your readers? Nonprofit communications consultant and blogger Kivi Leroux Miller suggests the right content for three different audiences: strangers, friends and your most devoted fans. Advice Cross-Post How-to Nonprofit Web and Print Writing Content management website MORE
The Key Yardstick: Of three basic metrics, number of impressions is the [.]. The Research: Many media – billboards, TV, newspapers, skywriters, etc – can promote your brand. Each has different impacts. And different costs. Here’s a look at the research that compares expense and results. This is information you will want to keep for reference.) MORE
The event has posted some impressive numbers thus far including one hiker who is personally responsible for raising over $6500. Wilderness Heals is a three-day pledge hike to raise funds for the Elizabeth Stone House. Elizabeth Stone House is well. MORE
The Bill and Melinda Gates Foundation has a message that they want to get out; “foreign aid really works.” And the foundation, in conjunction with the Cannes Lions Festival is funding a million-dollar contest to see who can best get that message out. The submission is pretty straightforward and is limited to just two pages. The entry deadline is 15 May 2012. What might the judges base their decision on? MORE
A while back she wrote a post about what she wished more people knew about her and I was so impressed by it and the follow-up posts that I committed to writing one. I've mentioned that I like Amber Naslund's ideas over at Brass Tack Thinking. So if you're thinking this post has nothing to do with your small nonprofit, you're right. Many times since I said I would write this post, I've thought. me myself and I MORE
I was so impressed, I asked her to present it again to share with you! MORE
— I wanted to share some impressions from the week of the Houston storm. Like millions of folks a good deal of my attention over the past 10 days has focused on the rising waters and the flood of destruction and misery inflicted on the people and animals of Houston by Hurricane Harvey. As we await developments surrounding a potentially fresh disaster– Hurricane Irma now barreling toward the U.S. MORE
You’ve likely heard the saying that you get one chance to make a first impression. The first sentence of your Thank-You letter is your first impression with your donor in acknowledging their gift. Get it right and they’ll read on. Mess it up, and they’re done reading. How do you mess up the first line of a Thank-You letter? Make it boring and predictable. MORE
CONCLUSION: This is the finding pops up in study after study - nothing can put your nonprofit mission in front of more people, more often, more positively and with less cost per impression, than high-quality imprinted products! [.]. RESEARCH: For years marketing, public relations and advertising firms have studied the effectiveness of all forms of advertising. MORE
In his Friday post , Roger asked: How many donors must we lose before we learn? The Chronicle of Philanthropy reported that initial results from #GivingTuesday show terrific growth. As they put it, the initial “haul” of #GivingTuesday looks to be $168 million, up from the estimated $117 million last year. MORE
Then you can impress your boss and deal better with vendors. Screen-printing is the most common process used to print your logo on products. Don’t understand how screen-printing works? This post will teach you. We’re about to change your life here. Imagine three things are sitting on … Continue reading → Imprinted Branding Products Marketing Non Profit Production Protecting Your Brand Working with Vendors MORE
Cost-per-Thousand Impressions (CPM). Cost per 1,000 Impressions (CPM). For every email list, there is churn, churn, churn. People leave your list and emails bounce. Are you replacing those names? MORE
We’ll be talking about how you can fix those errors by: Making a good first impression. Mistake #1: Not Making a Good First Impression. As previously stated on this very blog , “You have less than 25 seconds to make a good impression on first-time visitors to your website.”. MORE
John Haydon shares 5 Simple Tips for a More Impressive Twitter Profile. Minero, Atlanta, GA. MORE
And if your website doesn’t make a good first impression, you’ll lose the donor and the gift faster than you can say ‘goodbye online donation.’. You certainly don’t want to give the impression that you don’t want volunteers! MORE
Crenshaw Communications imPRessions public relations 2018 PR trendsWhat can PR professionals expect in 2018? Despite the accelerated pace of change, new directions don’t always announce themselves with great clarity. MORE
The Cover photo is the first impression a potential supporter has when they visit your Page, and it better catch the eye. First impressions are everything! . It may leave a bad first impression if it’s the first tweet people see when they land on your account. MORE
Impression Related Topics A Small Change
MARCH 16, 2015
In fact, I think there are a number of other small things, when considered, we should also commit to as we are representing our agencies and aiming to make a great first impression. Would love to hear what other little things you do to make a big first impression?
Get Fully Funded
SEPTEMBER 24, 2012
And if your website doesn’t make a good first impression, you’ll lose the donor and the gift faster than you can say ‘goodbye online donation.’. You certainly don’t want to give the impression that you don’t want volunteers!
EveryAction
OCTOBER 30, 2015
For the second year running, we asked our team to forego the typical, boring Halloween costumes and dress up as some of their favorite nonprofit organizations. Here are some great examples you can still throw together in time for trick-or-treating
The Agitator
DECEMBER 4, 2016
In his Friday post , Roger asked: How many donors must we lose before we learn? The Chronicle of Philanthropy reported that initial results from #GivingTuesday show terrific growth. As they put it, the initial “haul” of #GivingTuesday looks to be $168 million, up from the estimated $117 million last year.
Get Fully Funded
NOVEMBER 16, 2011
You’ve likely heard the saying that you get one chance to make a first impression. The first sentence of your Thank-You letter is your first impression with your donor in acknowledging their gift. Get it right and they’ll read on. Mess it up, and they’re done reading. How do you mess up the first line of a Thank-You letter? Make it boring and predictable.
Nonprofit Marketing Blog
FEBRUARY 7, 2012
If you work in communications, marketing or fundraising, it’s wise to remember to focus on that mini-impression formed in the first few instants of engagement. You can be sure the Super Bowl advertisers knew that - heck, they were spending $116,667 a second to make a good impression. In the Harvard Business Review blog this week, Ron Ashkenas shares reflections on the three things needed for the best possible mini-impression, drawing on lessons from the Super Bowl.
Search Marketing for Nonprofits
SEPTEMBER 13, 2010
I’m always looking up new stats about search engine and social media use and behavior for various online marketing presentations, and I decided it would be more useful to share them with the world (and have a convenient spot for me to reference them in the future). So here you go: More than 81% of all Internet users find their destination via a search engine. Jupiter Research, 2008. 87% of people click on the natural results (vs. paid) & Organic results convert 5.66x that of paid ads.
Fundraising Coach
JULY 29, 2011
Here are three reasons I’m impressed with Google+. I joined Google+ exactly one month ago. I started out with my curiosity piqued and then I got a vision for how nonprofits could benefit from Google+. I was even interviewed about Google+ last week.
Cause Related Marketing
MAY 3, 2012
The Bill and Melinda Gates Foundation has a message that they want to get out; “foreign aid really works.” And the foundation, in conjunction with the Cannes Lions Festival is funding a million-dollar contest to see who can best get that message out. The submission is pretty straightforward and is limited to just two pages. The entry deadline is 15 May 2012. What might the judges base their decision on?
Wild Woman Fundraising
JULY 25, 2016
Conflict Generational clash ageism arts Brexit Brexit decision canadian fundraising first impressions of brexit Fundraising nonprofit Brexit nostalgia rosemary metz UK fundraising US fundraisingWhat will Brexit mean for England’s charities?
Nonprofit Marketing Blog
MAY 2, 2011
When I did PR for a big nonprofit early in my career, I was amazed by how much emphasis was put on “impressions.&# If I got a mention of my organization in the paper, we’d count that paper’s circulation, plus pass-along readership, and come up with number of “impressions&# —as if that many people had read and internalized the mention. Now I read in the Harvard Business Review that Coca Cola measures social media in terms of expressions not impressions.
Kivi's Nonprofit Communications Blog
APRIL 10, 2018
I was so impressed, I asked her to present it again to share with you!
Kivi's Nonprofit Communications Blog
JULY 19, 2017
You have less than 25 seconds to make a good impression on first-time visitors to your website. You can attend just this webinar for $99 and learn the basics of making a great first impression on website visitors.
Kivi's Nonprofit Communications Blog
JULY 25, 2016
You have less than 25 seconds to make a good impression on first-time visitors to your website. You can attend just this webinar for $99 and learn the basics of making a great first impression on website visitors.
NonProfit Branding
OCTOBER 25, 2011
We’re also reporting on how broadly they display your logo, their cost per impression compared … Continue reading → ACTION: Interacting with Products & Vendors IMPLEMENTATION: Using Branding Products Effectively PSYCHOLOGY: How Branding Products Build Affinity UncategorizedWhich branding products do your constituents prefer? What ones will they use, how long they use them? We’re identifying products that work for you.
NonProfit Branding
JANUARY 7, 2014
CONCLUSION: This is the finding pops up in study after study - nothing can put your nonprofit mission in front of more people, more often, more positively and with less cost per impression, than high-quality imprinted products! [.]. RESEARCH: For years marketing, public relations and advertising firms have studied the effectiveness of all forms of advertising.
Non Profit Marketing 360
OCTOBER 5, 2011
You have about 10 seconds to make a good impression on your website. Does your content satisfy the expectations of your readers? Nonprofit communications consultant and blogger Kivi Leroux Miller suggests the right content for three different audiences: strangers, friends and your most devoted fans. Advice Cross-Post How-to Nonprofit Web and Print Writing Content management website
Kivi's Nonprofit Communications Blog
APRIL 20, 2016
We’ll be talking about how you can fix those errors by: Making a good first impression. Mistake #1: Not Making a Good First Impression. As previously stated on this very blog , “You have less than 25 seconds to make a good impression on first-time visitors to your website.”.
J Campbell Social Marketing
MARCH 27, 2018
The Cover photo is the first impression a potential supporter has when they visit your Page, and it better catch the eye. First impressions are everything! . It may leave a bad first impression if it’s the first tweet people see when they land on your account.
Kivi's Nonprofit Communications Blog
MAY 4, 2016
Cost-per-Thousand Impressions (CPM). Cost per 1,000 Impressions (CPM). For every email list, there is churn, churn, churn. People leave your list and emails bounce. Are you replacing those names?
Kivi's Nonprofit Communications Blog
AUGUST 4, 2017
If your donation pages need sprucing up and you missed Tom Ahern’s webinars for us last week, try Online Donation Forms – 7 Ways to Impress (and Retain) Donors. Zambra, Asheville, NC. Good Friday to you, kind people!
NonProfit Branding
MAY 7, 2012
Fed by accumulated impressions, it lives out there as public perception. That’s 1307 “impressions” in advertising lingo. Impressions are what commercial media sell and what advertisers buy. (If If you have been reading this blog, you understand “impressions.”
NonProfit Branding
SEPTEMBER 5, 2012
The Key Yardstick: Of three basic metrics, number of impressions is the [.]. The Research: Many media – billboards, TV, newspapers, skywriters, etc – can promote your brand. Each has different impacts. And different costs. Here’s a look at the research that compares expense and results. This is information you will want to keep for reference.)
Kivi's Nonprofit Communications Blog
AUGUST 11, 2017
John Haydon shares 5 Simple Tips for a More Impressive Twitter Profile. Minero, Atlanta, GA.
iMarketSmart
APRIL 24, 2015
Impressive results. Impressive! One of my clients told me yesterday that almost 1/3 of her organization’s revenue historically comes from planned gifts. ONE THIRD! Now, think about this: Only a tiny fraction of her organization’s budget is spent on planned gift marketing.
iMarketSmart
APRIL 24, 2015
Impressive results. Impressive! One of my clients told me yesterday that almost 1/3 of her organization’s revenue historically comes from planned gifts. ONE THIRD! Now, think about this: Only a tiny fraction of her organization’s budget is spent on planned gift marketing.
Social Media Bird Brain
AUGUST 1, 2011
A while back she wrote a post about what she wished more people knew about her and I was so impressed by it and the follow-up posts that I committed to writing one. I've mentioned that I like Amber Naslund's ideas over at Brass Tack Thinking. So if you're thinking this post has nothing to do with your small nonprofit, you're right. Many times since I said I would write this post, I've thought. me myself and I
Get Fully Funded
SEPTEMBER 28, 2011
This interaction gives an impression of your organization. If your staff is friendly and warm, people get a positive impression and they’ll be much more likely to give when the time comes. If they have a sour impression of your staff as grouchy or uncaring, they may not want to support your organization financially. Whether they know it or not, everyone in your organization is part of the fundraising process. So you may as well be purposeful about involving them.
Get Fully Funded
SEPTEMBER 28, 2011
This interaction gives an impression of your organization. If your staff is friendly and warm, people get a positive impression and they’ll be much more likely to give when the time comes. If they have a sour impression of your staff as grouchy or uncaring, they may not want to support your organization financially. Whether they know it or not, everyone in your organization is part of the fundraising process. So you may as well be purposeful about involving them.
Get Fully Funded
SEPTEMBER 28, 2011
This interaction gives an impression of your organization. If your staff is friendly and warm, people get a positive impression and they’ll be much more likely to give when the time comes. If they have a sour impression of your staff as grouchy or uncaring, they may not want to support your organization financially. Whether they know it or not, everyone in your organization is part of the fundraising process. So you may as well be purposeful about involving them.
The Agitator
SEPTEMBER 6, 2017
— I wanted to share some impressions from the week of the Houston storm. Like millions of folks a good deal of my attention over the past 10 days has focused on the rising waters and the flood of destruction and misery inflicted on the people and animals of Houston by Hurricane Harvey. As we await developments surrounding a potentially fresh disaster– Hurricane Irma now barreling toward the U.S.
NonProfit Branding
JANUARY 27, 2011
Then you can impress your boss and deal better with vendors. Screen-printing is the most common process used to print your logo on products. Don’t understand how screen-printing works? This post will teach you. We’re about to change your life here. Imagine three things are sitting on … Continue reading → Imprinted Branding Products Marketing Non Profit Production Protecting Your Brand Working with Vendors
The Agitator
AUGUST 2, 2012
This organization just keeps impressing me over and over. You bet it is! I recently received this email from Charity: Water. Click below to watch the video. Rachel’s Gift. One Year Later. Call me a marshmallow, but it got me crying. See how long you last.
Kivi's Nonprofit Communications Blog
MARCH 22, 2018
The quick shots of those same pets couldn’t even come close to giving the same impression of the pet. Angela Crist. Self-proclaimed “recovering nonprofit CEO, Angela Crist, joins us again to talk about the importance of professional photography. Kristina. Guest Post by Angela Crist.
Kivi's Nonprofit Communications Blog
MARCH 26, 2015
You have less than 25 seconds to make a good impression on first-time visitors to your website. You can’t just add a “Donate” button to your nonprofit’s website and expect it to be successful. Many online gifts are impulse purchases.
iMarketSmart
JUNE 26, 2015
Honestly, I’m not impressed with the message and I think the design is weak. Alaska’s residents are allowed to share in the revenue the state enjoys from investments in mineral royalties. In order to get their dividend they have to apply for Permanent Fund Dividends.
Kivi's Nonprofit Communications Blog
DECEMBER 3, 2015
Social media mentions jumped a whopping 86 percent, topped by 114 BILLION impressions on Twitter. Love it or hate it, #GivingTuesday has become a VERY BIG DEAL for nonprofits. By every measure, this giving day has exploded into a new, influential holiday.
Social Media Bird Brain
JULY 14, 2010
In the olden days, BJB (before Justin Bieber), typeset specifically meant metal type being set into place in rows in order to be inked to make an impression on paper. Image by arnoKath via FlickrWimpy. Wimpy. Wimpy. Or Traditional with a Capital "T'. Your typeset communications are talking about your small nonprofit and you may not even know it.
Blue Sky Collaborative
JULY 7, 2010
The event has posted some impressive numbers thus far including one hiker who is personally responsible for raising over $6500. Wilderness Heals is a three-day pledge hike to raise funds for the Elizabeth Stone House. Elizabeth Stone House is well.
Get Fully Funded
MAY 5, 2010
I saw my first one this week and was impressed. I came across a really wonderful resource that I wanted to share. It’s called Movie Mondays and you can find it at www.501videos.com. Chris Davenport offers a short video on fundraising every Monday. Sign up to get an email each week with a link to the video. It’s a short video and gave me a few quick points on major gifts. Go sign up at www.501videos.com.
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