Ketchum's Living in Its Own Private Idaho When it Comes to Cause Marketing

Cause Related Marketing

BTW, the photo at the left is of beautiful Ketchum, Idaho). Ketchum Mark Zuckerberg Goldman Sachs Facebook Causes Facebook Idaho Diet Coke BlogHer 2011 Social Media Matters StudyKetchum, the big PR firm, is currently trumpeting the results of a new study that finds, as the headline for the press release puts it, that when it comes to cause marketing most consumers are “All Talk, Little Action.”

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Nonprofit Brand and Style Guide [Video Tour]

Kivi's Nonprofit Communications Blog

Kim Ellsworth of the Idaho Nonprofit Center shows you in this tour of her brand and style guide. A nonprofit brand and style guide is right up there with an editorial calendar as a top tool for nonprofit communications pros.

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15 Fantastic Nonprofit Marketing Jobs: Movin’ Up Monday

Getting Attention

Marketing Communications Coordinator , Children’s Home Society of Idaho (Boise, ID). Please post your nonprofit marketing position here for full-time or part-time staff, consulting or internship opportunities. New Opportunities. Communications Officer – Layout & Design , Social Progress Imperative. Washington DC). Communications Director , Children’s Law Center (Washington DC). Communications Director , Clean Wisconsin (Madison, WI).

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Our EveryAction Hero: St. John's Hospital Foundation

EveryAction

We serve a very large geographic area including multiple counties in Wyoming and a county or so in Idaho. John's Hospital Foundation has been working since 1999 to support St. John's Medical Center.

Your Next Nonprofit Marketing Job: Friday Futures

Getting Attention

Communications Specialist , Idaho Youth Ranch (Boise, ID). Please post your nonprofit marketing position here for full-time or part-time staff, consulting or internship opportunities. Thanks! NEW OPPORTUNITIES. Associate, Online Communications, UN Foundation Special Initiatives (Washington, D.C.). Communications and Advocacy Associate , Global Health Strategies (New York, NY). Communications and Marketing Associate , Textile Museum (Washington, D.C.).

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Let’s Give! The Big List of National, Local and Collegiate Online Giving Days (2016 Edition)

Kivi's Nonprofit Communications Blog

MAY – Idaho Gives. Are you thinking about participating in a Giving Day? Good news! There are so many organizations that have given it a try, and YOU can learn from them (the good AND the bad). Look at their websites, donation landing pages, countdown clocks, emails, social media accounts, images, and hashtags. Do a Google News search to check out the earned media these days have achieved. Reach out to a fellow nonprofit and ask them to share their experience.

Day in the Life of a Nonprofit Communicator – Janis Walton

Kivi's Nonprofit Communications Blog

Prior to this, she worked for The Sun Valley Summer Symphony in Sun Valley, Idaho for 12 years. Janis Walton. Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. Share your day with us! Don’t be shy – tell us what you do in a typical day as a nonprofit communications pro. .

"Rushing" to conclusions about Gen Yers?

GenerationYGive

1 for users in an area with a large white population, like Boise, Idaho. My next post on this blog was going to be all about the "what is" of Gen Y-who they (we in my case) are, why they are, why you, the nonprofit marketer should care. But then last night I came across this great article in Newsweek I just felt was too important to put away for later.

How Americans give - and who is most generous

Nonprofit Marketing Blog

Two of the top nine states—Utah and Idaho—have high numbers of Mormon residents, who have a tradition of tithing at least 10 percent of their income to the church. The Chronicle of Philanthropy yesterday published loads of data on giving patterns among American donors. You can search for your specific community giving here. The research is based on tax returns from people claiming charitable deductions. Among the most interesting findings: 1. The rich aren’t richly generous.

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Newsletter: This Charity Pin-up Raised $323M ??; Krispy Kreme Launches Dough-nate for a Donut ; Brand Activism vs Social Good: What’s the Difference?

Selfish Giving

In February, Idaho-based Jackson Food Stores with 230 convenience stores in six western states raised $187,000 for the Coalition Against Sexual & Domestic Violence. The grandaddy of 'checkout charity' programs is the MDA Shamrock ??Pin-up. Pin-up. The campaign has been around for 37 years. During that time it's raised a whopping $323 million. That's a lot of green! This month you can buy a shamrock at 20,000 retails locations. I bought mine at Star Markets in Newton, Massachusetts!

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Paper Icon Campaign from Smith’s Food and Drug

Cause Related Marketing

million to Primary, one of only a handful of Trauma One pediatric hospitals in the country, and the only such hospital in its service area, which includes parts of Utah, Idaho, Nevada, Wyoming, and Montana.

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Help Donors Find You Through Search Engine Marketing

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Let's say you are a small AIDS prevention nonprofit in Boise, Idaho. You use search engines like Google and Yahoo! every day, and so do your donors. But what happens when a prospective donor types in the name of your nonprofit or your issue area in Google? Is your organization at the top of the results? The good news is that it can be, through Search Engine Marketing (SEM). In a nutshell, SEM is a way to promote your website by increasing its visibility in search engine results.

4 Cause Marketing Campaigns, 3 Causes, 1 Day

Cause Related Marketing

The Stand to Cure MS is a campaign in Utah and Southern Idaho from the local chapter of the Multiple Sclerosis Society. On Wednesdays in my market all the major grocers insert their flyer in the local newspaper. Yesterday all of them save WalMart had a cause marketing element in their respective flyers. Here’s a review of each: Smith’s is owned by grocery giant Kroger, WalMart’s largest domestic grocery competitor.

Using Cause Marketing to Better Keep Customers for Life

Cause Related Marketing

My Hearing Centers is a five-unit chain with locations in the Mountain West states of Idaho, Colorado, Utah, and Nevada. When I saw the cause marketing ad at the left in my local newspaper, my first reaction was, frankly, uncharitable. I thought: my golly hearing aid retailers must have gaudy profit margins! Those uncharitable feelings aside, I think there’s some lessons for using cause marketing to better keep customers for life. Here’s the offer.

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Grants to Increase Health Care Access & To Include Children With Disabilities

Seeking Grant Money Today

This includes organizations in the United States and Puerto Rico with the exception of Colorado, Oregon, Washington, Idaho, Wyoming, South Dakota, and Arkansas. From The Foundation Center. [If If you are interested in this grant opportunity, click "Link to Complete RFP" at the end of this blog post for more information].