Expert insights. Personalized for you.
Finally, we have a big retail chain that’s sticking its flag in the ground and saying MERRY CHRISTMAS instead of happy holidays. Radio Shack's "So Right" Foursquare holiday badge benefits LIVESTRONG. This is my digital pick for the holiday season. MORE
I hope your holiday season is filled with joy. I hope your holiday season is filled with joy. Thanks to all of you for your interest, comments, questions and support ( video here ). We’ll be back at it January 3, 2011! I’m charged up about what we’re going to accomplish together next year. All the best, Thanks to all of you for your interest, comments, questions and support (video here). We’ll be back at it January 3, 2011! MORE
The holiday season is prime gift-giving and donation-giving season. We also reach out to family and friends to share our holiday memories and traditions. Another idea she suggests is to share some of your organization’s own holiday festivities with your Facebook Friends. MORE
With #GivingTuesday and the holidays fast approaching, we wanted to make sure our nonprofit partners, and really all nonprofits were aware of a great opportunity available to them from Newman’s Own Foundation and CrowdRise. Here’s the invite: Fundraising Marketing MORE
In the spirit of the Holidays (and in the spirit of being on vacation and in a food coma), I have been for a while now compiling all kinds of interesting bits and pieces to share as part of my 2008 round-up. So, in no particular order, except for the last item, which is hands-down my favorite for the entire year: 1) From the Artez Interactive Blog, a round-up on 6 Online Holiday Fundraising Campaigns. What happens when everyone get their holiday bills?? MORE
It’s the holiday season. That time of year when things are busier, time seems to move faster, and it’s easy to get overwhelmed. Fundraising Marketing MORE
retreat loss family holidaysGiven the statistics, it appears you guys very much like posts about new apps and tools that you can use to further your social outreach, so I'll keep that in mind as we move into 2013. This year has been very dramatic - I won't recount the events, since there are plenty of comics, pundits, and magazine/news shows that will do a better job - but this has been one of the toughest years for. MORE
As the holiday season approaches, everyone is going to have “giving” on the brain (at least, we hope). The post A Simple Way To Get More Social Media Engagement This Holiday Season appeared first on J Campbell Social Marketing. MORE
But smart organizations are also planning ahead for another year-end tradition: increased coverage of charities during the holidays. This rush of coverage during the holidays offers some great opportunities for nonprofits that are looking to tell their stories through the media. MORE
R edwood City, CA | October 18, 2018 -- CrowdRise by GoFundMe, the world’s largest social fundraising platform dedicated to nonprofits, today announces its annual Holiday Challenge, a fundraising competition for charities. MORE
holiday, including that someone needed to explain, “Why we had the day off.”. Maybe she wondered why I was a little quiet at first, but she didn’t ask and I didn’t bother launching into my spiel about civil rights being a discussion-worthy topic—even if it’s not a notable leader’s holiday. MORE
Email: First Name: Last Name: 13 Secrets of Holiday Fundraising Online Print this Article By Katya Andresen: Nov 26, 2007 Average: 3.4 This holiday, ask some of your biggest supporters to invite their friends and family to support you. Tis the season for email marketing. We can help. MORE
The American Red Cross does a stellar job in showing precisely how a donor's gift will be used in its first-time holiday catalog.The catalog is definitely inspired by the Heifer Foundation 's long-running holiday catalog, but the Red Cross has done a great job here. One highly-effective strategy is to show donors how their gifts are used and this holiday catalog is a proactive example of doing just that. MORE
You better make sure that your website is attracting potential supporters and enticing them to donate when they reach your website this holiday season. How is your nonprofit preparing your website for holiday giving? It’s year-end giving time – the most wonderful time of the year! MORE
#GivingTuesday, the global day of philanthropy that kicks off the holiday giving season, is right around the corner. And, if you’re like most nonprofits, this time of year ignites your community’s generosity and helps you raise a good portion of your annual funding for your cause MORE
The following Christmas fundraising ideas are designed to not only help your organization raise much-needed funds but also spread holiday cheer in the process. There’s no need to wait for the holidays to start the second of our Christmas fundraising ideas. Add Christmas-themed raffle items for more holiday fundraising. Community members can send a little holiday musical spirit to family and friends while also supporting a good cause. MORE
Yet many organizations avoid requesting monthly gifts during the holiday season, since single gifts offer a higher average gift and nonprofits are counting on the huge year-end bump in fundraising the holiday season brings. MORE
Network for Good’s favorite holiday is this month. That’s why we want all fundraisers to join in and celebrate this very important holiday. Thanks to the most-photogenic NFGers for reminding us why it’s important to #beyourdonor on October 24 th ! MORE
To celebrate the good work you have been doing for the last six months, and to energize yourselves for the critical holiday season of solicitation and fundraising that should hit its peak in mid-November and continue right through the new year. The pools are open and busy. MORE
We don’t intend to be scare-mongers on this blog with so many stories on internet/cloud security. A minority of us will ever have our organization’s site hacked or email breached. The thing is, preventing such invasions is not especially difficult but prevention is a dynamic endeavor. MORE
In addition to the 10 holiday fundraising tips from Sea Change Strategies and Care2 in the "Guide to Year-end Fundraising," here are three bonus tips to consider. This holiday, ask some of your biggest supporters to invite their friends and family to support you. MORE
Capitalize on generosity this holiday season as you engage donors and boost donations. Create a Seasonal Holiday Campaign. Deck the halls and give your seasonal donation campaign a holiday flare. Post a picture of a rescue dog sporting a holiday wreath. MORE
“We have entered an era of national austerity. Wise nonprofit managers will adapt; inexperienced ones will falter! Those that succeed will surely embrace basic techniques and abandon soft practices that always evolve during good times… ” So begins a blog post … Continue reading → IMPLEMENTATION: Using Branding Products Effectively PUBLIC RADIO: Marketing & Fundraising MORE
Dear Nonprofit, I just received your email wishing me "Happy Holidays." I wouldn't be supporting your nonprofit so you can send me holiday cheer. Wishing you a very happy holiday season, Joe Waters. Yet since these "wishes" are just a thinly veiled request for money, and your email included a TAKE ACTION button at the bottom, I thought I would by hitting reply and giving you a little advice. First, I don't even support your organization. MORE
Looking for a strong showing in your email results this holiday season? If you haven't started your holiday plan yet, you still have time. You numbery types might like to know, for example, that email-driven sales were up 11% from 2008 during the 2009 holiday season. Of course, your holiday email goals may not be sales-focused. A little holiday campaign planning really does go a long way. What do you want your holiday emails to accomplish? MORE
What is the holiday season about if not hope? Join us for a heartwarming episode that’s sure to keep hope alive this holiday season! On today’s show, Megan and I are full of hope as we talk to Shaun King , CEO of HopeMob. MORE
I do a lot of baking with my kids this time of year, and last week I noticed that while we had made dozens and dozens of cookies, there wasn’t one that I personally LOVED. So I decided to make up a new recipe with some of my favorite ingredients. MORE
Howdy all, I'm off to spend the holidays with my family -- relaxing, sleeping, eating too much and catching up. Can't wait. Hope you have the chance to do the same. Enjoy it. I'll see you in 2009! All the best, Nancy. MORE
We just received the Heifer holiday catalog last week and my daughter Charlotte went nuts marking the pages with the animals she wants to give. What is the single most effective holiday fundraising campaign you know of? I vote hands down for Heifer International , the humanitarian assistance and sustainable development organization that provides livestock and related services to limited-resource families worldwide. MORE
Love it or hate it, the holiday hysteria is upon us! Thankfully, there are quite a few ways you can give back and pay it forward this holiday season. Here are just 21 ways to give back through your holiday shopping. photo credit: Rev. MORE
Retailers and non-profits have a lot in common, especially as we near year-end: there are too many stores/charities chasing too few customers/donors. We also share a marketing tactic – both sectors have been starting the season earlier each year. The question is, have we changed the amount of consumer spend or just moved it around ? . The other practice we share is that we follow others’ successes. MORE
Memorial Day is a federal holiday, but also a day to do a little cause marketing. It’s a fun campaign that just happens be on the wrong holiday. So how is Memorial Day the wrong holiday? Well, Memorial Day is the federal holiday when we remember all who died while serving in the U.S. holiday when we honor the bravery and sacrifice of all who have served in the armed forces. Today is Memorial Day 2013 in the United States. MORE
To my surprise, I found what I believe is appropriate under the rhode island holidays can help hook you up with a separate offense of violating a no contact order. These societies united, and in 1663 King Charles II of England granted them a royal contract, providing for a greater level of self-government than any other colony in the rhode island holidays and you are legally separated. Island Rhode Holidays MORE
How to Create a Nonprofit Annual Report. People Will Actually Read. Presented by Kivi Leroux Miller. Tomorrow, Wednesday, December 9, 2015. 1:00 p.m. Eastern (10:00 a.m. Pacific). Registration is ONLY $20! Space is limited. Your Donors Want to See Results Before They’ll Give Again. But that doesn’t mean you have to write and design a 20+ page tome. In fact, many donors say they’d prefer something much shorter , clearer, and more direct. MORE
As we spend time with family and loved ones over the holidays and reflect on the year that’s passed and the year to come, all of us in Venable’s Adlaw practice wish you a Happy Holiday and Prosperous New Year MORE
These penalties have a Rhode Island Public Defender's website for information related to felony charges and for one year filing is the holiday inn providence rhode island a job, increase of income of a stenographer. After the holiday inn providence rhode island can review the holiday inn providence rhode island and attempt to show those to the holiday inn providence rhode island in willful contempt and to think about all the insurance adjuster. MORE
Today is Thanksgiving in the United States, a holiday when we watch parades and American football before eating an enormous feast of turkey, ‘stuffing,’ mashed potatoes and gravy, and then chase it down with great slabs of pumpkin pie topped with whipped cream. Americans love this holiday. MORE
Happy holidays! The post My Gift To You This Holiday Season appeared first on MarketSmart | . A lot of people have asked me, “Can you really achieve planned gift marketing success online ?” MORE
As Allyson Kapin pointed out on the FrogLoop blog , this is the perfect time of year to work on your organization’s donation page/form, because the late fall/holiday season is generally the period of greatest fundraising for charities. Not really. MORE
Here are three holiday fundraising pet peeves that make me say "Bah, humbug!" Unless you are actually working to save snowmen, reindeer, fir trees -- or any other emblem of the winter holidays, don’t use any of these as the star of your fundraising appeal. This includes: "buy now", "holiday shopping" and "shopping list" Your best bet to get me to donate to your cause in December? MORE
With the holidays right around the corner, is your organization set up to have your most successful holiday giving campaign ever? As a result of CrowdRise joining GoFundMe earlier this year, we’re able to offer new features, optimizations, and a little cold hard cash certain to increase your donation volume and campaign reach this holiday season. MORE
So knock one more thing off your to-do list before you leave the office for the holidays and get your All-Access Pass now. The post Mark This Off Your To-Do List Before You Leave for the Holidays appeared first on Kivi's Nonprofit Communications Blog. MORE
We all know that the holidays are a busy time of year, and not just for you and your staff, but for your supporters and volunteers as well. That''s why it''s more important than ever to make the right choices when designing your holiday and end-of-year email fundraising campaigns. MORE
Looking for a way to spend time with your (grand)parents this holiday season, whether you are seated in the same room or across the continent? The folks at DoSomething.org are launching a new program for this holiday season: ‘ Grandparents Gone Wired ‘ The program is designed to encourage (grand)children to spend time with their elder family members by helping their (grand)parents get settled into a Facebook account or by setting up video chat via Skype. MORE
Holiday Related Topics Kivi's Nonprofit Communications Blog
DECEMBER 21, 2017
As we spend time with family and loved ones over the holidays and reflect on the year that’s passed and the year to come, all of us in Venable’s Adlaw practice wish you a Happy Holiday and Prosperous New Year
Social Media Bird Brain
DECEMBER 19, 2012
retreat loss family holidaysGiven the statistics, it appears you guys very much like posts about new apps and tools that you can use to further your social outreach, so I'll keep that in mind as we move into 2013. This year has been very dramatic - I won't recount the events, since there are plenty of comics, pundits, and magazine/news shows that will do a better job - but this has been one of the toughest years for.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
J Campbell Social Marketing
NOVEMBER 18, 2014
Love it or hate it, the holiday hysteria is upon us! Thankfully, there are quite a few ways you can give back and pay it forward this holiday season. Here are just 21 ways to give back through your holiday shopping. photo credit: Rev.
J Campbell Social Marketing
NOVEMBER 22, 2013
You better make sure that your website is attracting potential supporters and enticing them to donate when they reach your website this holiday season. How is your nonprofit preparing your website for holiday giving? It’s year-end giving time – the most wonderful time of the year!
Kivi's Nonprofit Communications Blog
JANUARY 10, 2017
holiday, including that someone needed to explain, “Why we had the day off.”. Maybe she wondered why I was a little quiet at first, but she didn’t ask and I didn’t bother launching into my spiel about civil rights being a discussion-worthy topic—even if it’s not a notable leader’s holiday.
Kivi's Nonprofit Communications Blog
SEPTEMBER 15, 2016
But smart organizations are also planning ahead for another year-end tradition: increased coverage of charities during the holidays. This rush of coverage during the holidays offers some great opportunities for nonprofits that are looking to tell their stories through the media.
Kivi's Nonprofit Communications Blog
DECEMBER 23, 2014
I do a lot of baking with my kids this time of year, and last week I noticed that while we had made dozens and dozens of cookies, there wasn’t one that I personally LOVED. So I decided to make up a new recipe with some of my favorite ingredients.
Non Profit Marketing 360
DECEMBER 12, 2011
The holiday season is prime gift-giving and donation-giving season. We also reach out to family and friends to share our holiday memories and traditions. Another idea she suggests is to share some of your organization’s own holiday festivities with your Facebook Friends.
iMarketSmart
DECEMBER 21, 2015
Happy holidays! The post My Gift To You This Holiday Season appeared first on MarketSmart | . A lot of people have asked me, “Can you really achieve planned gift marketing success online ?”
Non Profit Marketing 360
AUGUST 1, 2011
As Allyson Kapin pointed out on the FrogLoop blog , this is the perfect time of year to work on your organization’s donation page/form, because the late fall/holiday season is generally the period of greatest fundraising for charities. Not really.
CrowdRise
NOVEMBER 5, 2018
#GivingTuesday, the global day of philanthropy that kicks off the holiday giving season, is right around the corner. And, if you’re like most nonprofits, this time of year ignites your community’s generosity and helps you raise a good portion of your annual funding for your cause
Cause Related Marketing
MAY 27, 2013
Memorial Day is a federal holiday, but also a day to do a little cause marketing. It’s a fun campaign that just happens be on the wrong holiday. So how is Memorial Day the wrong holiday? Well, Memorial Day is the federal holiday when we remember all who died while serving in the U.S. holiday when we honor the bravery and sacrifice of all who have served in the armed forces. Today is Memorial Day 2013 in the United States.
Kivi's Nonprofit Communications Blog
DECEMBER 21, 2017
So knock one more thing off your to-do list before you leave the office for the holidays and get your All-Access Pass now. The post Mark This Off Your To-Do List Before You Leave for the Holidays appeared first on Kivi's Nonprofit Communications Blog.
CrowdRise
OCTOBER 18, 2018
R edwood City, CA | October 18, 2018 -- CrowdRise by GoFundMe, the world’s largest social fundraising platform dedicated to nonprofits, today announces its annual Holiday Challenge, a fundraising competition for charities.
Fundraising 123
NOVEMBER 18, 2013
We all know that the holidays are a busy time of year, and not just for you and your staff, but for your supporters and volunteers as well. That''s why it''s more important than ever to make the right choices when designing your holiday and end-of-year email fundraising campaigns.
Fundraising Breakthroughs
NOVEMBER 24, 2011
To my surprise, I found what I believe is appropriate under the rhode island holidays can help hook you up with a separate offense of violating a no contact order. These societies united, and in 1663 King Charles II of England granted them a royal contract, providing for a greater level of self-government than any other colony in the rhode island holidays and you are legally separated. Island Rhode Holidays
GenerationYGive
DECEMBER 25, 2008
In the spirit of the Holidays (and in the spirit of being on vacation and in a food coma), I have been for a while now compiling all kinds of interesting bits and pieces to share as part of my 2008 round-up. So, in no particular order, except for the last item, which is hands-down my favorite for the entire year: 1) From the Artez Interactive Blog, a round-up on 6 Online Holiday Fundraising Campaigns. What happens when everyone get their holiday bills??
J Campbell Social Marketing
NOVEMBER 14, 2013
As the holiday season approaches, everyone is going to have “giving” on the brain (at least, we hope). The post A Simple Way To Get More Social Media Engagement This Holiday Season appeared first on J Campbell Social Marketing.
Fundraising 123
DECEMBER 12, 2012
Here are three holiday fundraising pet peeves that make me say "Bah, humbug!" Unless you are actually working to save snowmen, reindeer, fir trees -- or any other emblem of the winter holidays, don’t use any of these as the star of your fundraising appeal. This includes: "buy now", "holiday shopping" and "shopping list" Your best bet to get me to donate to your cause in December?
CrowdRise
NOVEMBER 16, 2017
It’s the holiday season. That time of year when things are busier, time seems to move faster, and it’s easy to get overwhelmed. Fundraising Marketing
Fundraising Breakthroughs
JANUARY 3, 2012
These penalties have a Rhode Island Public Defender's website for information related to felony charges and for one year filing is the holiday inn providence rhode island a job, increase of income of a stenographer. After the holiday inn providence rhode island can review the holiday inn providence rhode island and attempt to show those to the holiday inn providence rhode island in willful contempt and to think about all the insurance adjuster.
Selfish Giving
DECEMBER 13, 2011
Finally, we have a big retail chain that’s sticking its flag in the ground and saying MERRY CHRISTMAS instead of happy holidays. Radio Shack's "So Right" Foursquare holiday badge benefits LIVESTRONG. This is my digital pick for the holiday season.
Non Profit Marketing 360
DECEMBER 1, 2011
Looking for a way to spend time with your (grand)parents this holiday season, whether you are seated in the same room or across the continent? The folks at DoSomething.org are launching a new program for this holiday season: ‘ Grandparents Gone Wired ‘ The program is designed to encourage (grand)children to spend time with their elder family members by helping their (grand)parents get settled into a Facebook account or by setting up video chat via Skype.
CrowdRise
OCTOBER 31, 2017
With #GivingTuesday and the holidays fast approaching, we wanted to make sure our nonprofit partners, and really all nonprofits were aware of a great opportunity available to them from Newman’s Own Foundation and CrowdRise. Here’s the invite: Fundraising Marketing
Fundraiser Ideas
DECEMBER 6, 2011
The following Christmas fundraising ideas are designed to not only help your organization raise much-needed funds but also spread holiday cheer in the process. There’s no need to wait for the holidays to start the second of our Christmas fundraising ideas. Add Christmas-themed raffle items for more holiday fundraising. Community members can send a little holiday musical spirit to family and friends while also supporting a good cause.
Cause Related Marketing
NOVEMBER 22, 2012
Today is Thanksgiving in the United States, a holiday when we watch parades and American football before eating an enormous feast of turkey, ‘stuffing,’ mashed potatoes and gravy, and then chase it down with great slabs of pumpkin pie topped with whipped cream. Americans love this holiday.
Non Profit Marketing 360
NOVEMBER 25, 2011
We don’t intend to be scare-mongers on this blog with so many stories on internet/cloud security. A minority of us will ever have our organization’s site hacked or email breached. The thing is, preventing such invasions is not especially difficult but prevention is a dynamic endeavor.
Ann Green
DECEMBER 7, 2016
Capitalize on generosity this holiday season as you engage donors and boost donations. Create a Seasonal Holiday Campaign. Deck the halls and give your seasonal donation campaign a holiday flare. Post a picture of a rescue dog sporting a holiday wreath.
CrowdRise
SEPTEMBER 26, 2017
With the holidays right around the corner, is your organization set up to have your most successful holiday giving campaign ever? As a result of CrowdRise joining GoFundMe earlier this year, we’re able to offer new features, optimizations, and a little cold hard cash certain to increase your donation volume and campaign reach this holiday season.
DonorDigital
OCTOBER 29, 2013
Yet many organizations avoid requesting monthly gifts during the holiday season, since single gifts offer a higher average gift and nonprofits are counting on the huge year-end bump in fundraising the holiday season brings.
NonProfit Branding
DECEMBER 13, 2011
“We have entered an era of national austerity. Wise nonprofit managers will adapt; inexperienced ones will falter! Those that succeed will surely embrace basic techniques and abandon soft practices that always evolve during good times… ” So begins a blog post … Continue reading → IMPLEMENTATION: Using Branding Products Effectively PUBLIC RADIO: Marketing & Fundraising
Getting Attention
NOVEMBER 13, 2009
We just received the Heifer holiday catalog last week and my daughter Charlotte went nuts marking the pages with the animals she wants to give. What is the single most effective holiday fundraising campaign you know of? I vote hands down for Heifer International , the humanitarian assistance and sustainable development organization that provides livestock and related services to limited-resource families worldwide.
Fundraising 123
JANUARY 7, 2009
Email: First Name: Last Name: 13 Secrets of Holiday Fundraising Online Print this Article By Katya Andresen: Nov 26, 2007 Average: 3.4 This holiday, ask some of your biggest supporters to invite their friends and family to support you. Tis the season for email marketing. We can help.
Getting Attention
DECEMBER 23, 2008
Howdy all, I'm off to spend the holidays with my family -- relaxing, sleeping, eating too much and catching up. Can't wait. Hope you have the chance to do the same. Enjoy it. I'll see you in 2009! All the best, Nancy.
Fundraising 123
NOVEMBER 18, 2010
Looking for a strong showing in your email results this holiday season? If you haven't started your holiday plan yet, you still have time. You numbery types might like to know, for example, that email-driven sales were up 11% from 2008 during the 2009 holiday season. Of course, your holiday email goals may not be sales-focused. A little holiday campaign planning really does go a long way. What do you want your holiday emails to accomplish?
Fundraising 123
DECEMBER 11, 2008
In addition to the 10 holiday fundraising tips from Sea Change Strategies and Care2 in the "Guide to Year-end Fundraising," here are three bonus tips to consider. This holiday, ask some of your biggest supporters to invite their friends and family to support you.
Nonprofit Marketing Blog
OCTOBER 22, 2014
Network for Good’s favorite holiday is this month. That’s why we want all fundraisers to join in and celebrate this very important holiday. Thanks to the most-photogenic NFGers for reminding us why it’s important to #beyourdonor on October 24 th !
Selfish Giving
DECEMBER 17, 2017
Dear Nonprofit, I just received your email wishing me "Happy Holidays." I wouldn't be supporting your nonprofit so you can send me holiday cheer. Wishing you a very happy holiday season, Joe Waters. Yet since these "wishes" are just a thinly veiled request for money, and your email included a TAKE ACTION button at the bottom, I thought I would by hitting reply and giving you a little advice. First, I don't even support your organization.
Donor Power Blog
NOVEMBER 10, 2010
Retailers and non-profits have a lot in common, especially as we near year-end: there are too many stores/charities chasing too few customers/donors. We also share a marketing tactic – both sectors have been starting the season earlier each year. The question is, have we changed the amount of consumer spend or just moved it around ? . The other practice we share is that we follow others’ successes.
Kivi's Nonprofit Communications Blog
DECEMBER 8, 2015
How to Create a Nonprofit Annual Report. People Will Actually Read. Presented by Kivi Leroux Miller. Tomorrow, Wednesday, December 9, 2015. 1:00 p.m. Eastern (10:00 a.m. Pacific). Registration is ONLY $20! Space is limited. Your Donors Want to See Results Before They’ll Give Again. But that doesn’t mean you have to write and design a 20+ page tome. In fact, many donors say they’d prefer something much shorter , clearer, and more direct.
Getting Attention
DECEMBER 8, 2009
The American Red Cross does a stellar job in showing precisely how a donor's gift will be used in its first-time holiday catalog.The catalog is definitely inspired by the Heifer Foundation 's long-running holiday catalog, but the Red Cross has done a great job here. One highly-effective strategy is to show donors how their gifts are used and this holiday catalog is a proactive example of doing just that.
Getting Attention
DECEMBER 21, 2010
I hope your holiday season is filled with joy. I hope your holiday season is filled with joy. Thanks to all of you for your interest, comments, questions and support ( video here ). We’ll be back at it January 3, 2011! I’m charged up about what we’re going to accomplish together next year. All the best, Thanks to all of you for your interest, comments, questions and support (video here). We’ll be back at it January 3, 2011!
Selfish Giving
DECEMBER 13, 2012
What is the holiday season about if not hope? Join us for a heartwarming episode that’s sure to keep hope alive this holiday season! On today’s show, Megan and I are full of hope as we talk to Shaun King , CEO of HopeMob.
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