Cold calling major donors to arrange appointments doesn’t work— but this method does


Our cold-calling wasn’t working! Here’s how it works. This will work for you too but you have to recognize that engagement calling involves a mandatory two-step process involving the following components: CALL #1. Then let me know how it works!

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The Truth behind Nonprofit Marketing Help-Wanteds

Getting Attention

In response to this increasingly varied (fragmented, you could say) range of nonprofit marketing and communications roles, I’m inspired to dig into these help-wanted calls to action—assessing the range of skills, personal qualities and experience called for; and their relationship with reality.

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Trending Sources

Why do people at work treat me this way?

Wild Woman Fundraising

I’ve seen all of these responses and more, when I go in to work at nonprofits. What if there was a book that could help you ask the right questions to explore your unexamined concepts about money? We need to examine our own concepts so we can help donors examine theirs.

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Work Your Proper Hours

Wild Woman Fundraising

Work Your Proper Hours! Why is staying late equivocated to working hard? You could probably get all of your work done in 3 hours and have the rest of the day to play. Their article is called: Work Your Proper Hours: A Campaign Against Unpaid Overtime.

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Asana—Streamline the Work Behind Your Work (Nonprofit Blog Carnival)

Getting Attention

She’s also on the board for The Yoga Seed Collective and couldn’t help but make a few yoga-related puns below. As nonprofit communicators, we all know what it’s like to try to find balance in our work despite competing priorities, multiple teams and never-ending deadlines.

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How MarketSmart Works With Partners


People often ask me, “How does MarketSmart work with partners (allies) to help nonprofits lower costs and increase revenues?” So, today I thought I’d explain how we work with consultants, consulting firms, direct marketing agencies, CRM software companies and others. First, it’s important to recognize that there’s a myriad of service firms available to help nonprofits. Our platform helps nonprofits raise more money more efficiently.

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Use What You Know to Help Tell Your Story

Kivi's Nonprofit Communications Blog

But alongside that important work – and the thoughtfulness of a good communications strategy – is the need for the social sector to more actively adopt an open knowledge sharing approach. Mainly they wanted to help their site users and staff to find and share their research.

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Why I’m Working with Bloomerang

Kivi's Nonprofit Communications Blog

So it was sort of a big deal, at least in my own head, when I started talking to Jay Love , the CEO of Bloomerang , about working together. In late 2012, Jay decided to create a new kind of donor management and fundraising software, this one with best practices baked right into how it worked. Jay’s work with Tom led him to me. Jay is fully committed to making it happen, and I’m excited to help him and his team see it through.

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GREETINGS: 39 Ideas to Help You Rock Your Nonprofit Email Welcome Series

Kivi's Nonprofit Communications Blog

We’re ready to help you. How is it working for you? Congratulations, you’ve got new email subscribers! Now what? Dump them in your normal communications stream without recognition or welcome? Welcome them – quickly, warmly, sincerely.

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Reader Questions: Are you being bullied at work? What can you do?

Wild Woman Fundraising

This work draws on policies that they have put in place to protect their workers. What we want to work towards is getting enough attention around it to change policies and make sure bullies learn that they can’t continue their bad behavior. How can you resist manipulation at work?

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Stay Focused at Work: 4 Ideas You Can Try

Kivi's Nonprofit Communications Blog

Pick just one and see if using it every day for a week helps you feel more focused at work. If you work in an open floor plan office, or the office culture is very conversational, you may need to give others around you cues for when you shouldn’t be interrupted.

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Sharing Your Progress: 12 Phrases that Give Your Donors Credit for Helping

Kivi's Nonprofit Communications Blog

That’s when you talk about the highlights and victories of your year, and thank donors for helping you make it happen. Every gift matters, especially yours, as we work every day to ensure a brighter future for our community. Our work would not be possible without your help.

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Oops! 36 Subject Lines and Phrases to Help You Fix Email Mistakes 

Kivi's Nonprofit Communications Blog

Landing pages or website doesn’t work. Many of you wrote to let me know that X wasn’t working. via GIPHY. Shame. Embarrassment. TERROR! These are just three of the frightening emotions that email marketers have experienced after sending a mass email with a mistake.

7 things about email subject lines that will help you save the world


Here are some things I’ve learned that work well in email subject lines. The post 7 things about email subject lines that will help you save the world appeared first on MarketSmart | . Firstly, email subject lines are actually headlines.

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How to Work With a Social Media Consultant

J Campbell Social Marketing

This situation may call for a social media consultant to help you build your online communities, create great content and manage your time effectively. Despite your best intentions and great ideas, perhaps you do not know how to begin to work with a consultant or what to expect.

Nonprofit Websites that Work: Showcase Your Personality, Passion & Impact

Getting Attention

During this process, I learned several important lessons that will help you build a site that truly reflects your nonprofit and its goals. Because I thought nonprofits wanted to work with an agency for their website. People want to work with those who provide the best results.

This one trick helped her go from $100K to $300K with her annual event

Wild Woman Fundraising

It’s a really exciting organization that just does really amazing work around helping kids to grow up healthy, to know where good food comes from, to fall in love with it, and to eat it every day. So that kind of leads into what you’re best at, which is helping people. We work.

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Interview Questions to Help You Write Great Donor, Volunteer, and Client Profiles for Your Newsletters

Kivi's Nonprofit Communications Blog

You’ll pose questions about working with your nonprofit a little differently based on whether the person is a donor, volunteer, or recipient of services. What has surprised you most about working with (Nonprofit or Cause)?

Nonprofit Communications Help Wanted – 3 Great Jobs Now Open

Getting Attention

Believe me, working with Carie will be a great opportunity to learn from the best in emerging media! Help Wanted Carie Lewis Colin Delany Nonprofit Communications nonprofit help wanted nonprofit marketing

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2 Strategies to Help Your Nonprofit Go Viral

Kivi's Nonprofit Communications Blog

In his latest guest post for us on PR for nonprofits, Peter Panepento explains how the culture of your organization is much more important to your work than coming up with a clever video. It created a page on its site that helped donors learn about the disease and the organization, for sure.

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6 tips to help board members work a room

Fundraising Coach

Last night, I was asked for some tips to help my fellow board members with a fundraising dinner on Thursday. Tips on Working the Room. It’s also helpful to look for people feeling lost. Here are some questions to help get conversation going. Work Your Plan.

10 Shocking Scary Secrets of Working in Fundraising

Wild Woman Fundraising

This is because the numbers don’t add up, between how much money they raise and how many people they actually help. Another thing he saw over and over again was nonprofit boards assuming that everyone who worked at the nonprofit was an idiot. Scary by Marco Mazzei from Flickr.

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Your fundraising letters helped by zombies

Fundraising Coach

A handy way zombies can help your fundraising letters I just ran across this handy test on Pinterest. Use this test the next time you write a fundraising letter and let me know how it works! The post Your fundraising letters helped by zombies appeared first on

What Type of Communications Team Works Best at Your Nonprofit?

Kivi's Nonprofit Communications Blog

Next week, Kivi is leading a BRAND NEW webinar that will break down each of these four types and help you determine which one if right for your nonprofit. That has major implications for the effectiveness of your communications work, depending on your goals.

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HATE your job? You are not alone. Join us on April 7th.

Wild Woman Fundraising

Does your real life begin AFTER work? Do you DREAD going into work? Do you get yelled at on a regular basis at work? We’ll also talk about resumes, and networking to find new work. Each participant will get a free gift from me of a cover letter that works really really well for nonprofit jobs, as well as one-on-one time to get the answers you need. Ways to demand dignity at work. ">How I can’t wait to help you get a better job!

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5 Super Solid Ways To Engage Your Supporters Online (PLUS 28 Affordable Tools to Help You Do It)

Kivi's Nonprofit Communications Blog

This can be an incredibly fun way to engage your audience, and with the right idea can work as an acquisition campaign. Surveys work work well after events, in a welcome series, or annually. How can we help? Are you out of ideas for engaging supporters online?

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23 Mistakes I Hope You Won’t Make

Wild Woman Fundraising

” So without further ado, here are some of my mistakes: I was mistaken in thinking that just because I raised a lot of money for a nonprofit, working around the clock with a smile, that the boss would want to keep me around. Yeah… that didn’t work.

Spread the work around

Get Fully Funded

If you working on raising the money of your dreams, you should always be on the lookout for people who can help advance your cause. After all, you can’t do it yourself and many hands make light work. The right people can be infinitely helpful to your organization: they can volunteer, they can donate money or stuff, they can help spread the word, and they can connect you to other people who can be tremendous resources for your organization.

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Why the #IceBucketChallenge works

Nonprofit Marketing Blog

How has any of this helped the charity? The ALS Association shares how this viral hit has helped to grow their audience—and their donation totals (over $4M so far). Note: These factors can also help make your next campaign more effective.).

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Telling Stories When You Help Indirectly

Kivi's Nonprofit Communications Blog

Several great questions have come in via Facebook about storytelling, including this one, which I hear just about every time I teach a storytelling workshop: How can I use stories if we are several steps removed from the people receiving the help? Staff at nonprofits like these would love to use storytelling, and envy their peers who work at nonprofits that provide direct services to people or animals. One Warm Coat helps other nonprofits and individuals organize coat drives.

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4 Tips for Subject Lines That Work

Fundraising 123

Here''s a simple, four-step makeover to help transform your subject lines from ho-hum to "Oh, wow!" In a sea of emails, it helps to be a little different. Subject lines containing the words help, RE, or FWD are often interpreted as scams. Before: RE: Help a veteran find a home. Subject lines are more important than you might think. On average, at least 100 emails flood your constituents'' inboxes every single day.

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Helping board members tell their nonprofit story

Fundraising Coach

One of the most important tools I've seen is helping board members get comfortable telling their own story. In my work with nonprofits around the world, I find a common element in those with high performing boards: their board members feel released to be fully themselves.

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7 Year-End Fundraising Practices That Work All Year

Fundraising Coach

To help you build up the best strategy for your nonprofit, check out these top 7 practices for year-round fundraising: Tell stories. These practices are derived from year-end fundraising, but applying them to your nonprofit all year can help you draw in donations and further your cause.

12 astounding ways engagement fundraising can help you right now


Here are a dozen ways engagement fundraising helps nonprofits all around the world. My simplest explanation of how engagement fundraising works. The post 12 astounding ways engagement fundraising can help you right now appeared first on MarketSmart, LLC |.

This Is Getting In Your Way—Strong Stories Will Help

Getting Attention

P.S. I’m just back from working with New Jersey fundraisers to build their storytelling skills at the regional AFP conference, and did the same last month for nonprofit communicators in Toledo, OH. It’s a simple equation, at least theoretically.

Do you need some help? Where can you get it?

Wild Woman Fundraising

BTW, I want to help you. Okay, enough of ME offering to help you! Here’s how other people can help you! Have you ever just been totally stuck with everything you have to do, and wondering, “HOW can I become 5 people so I can get all of my work done?&#.

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Reader Questions: Does adding extra stuff your appeal mailing work?

Wild Woman Fundraising

Adding things to your mailing can either help OR hurt you. You can include other things like postcards and bookmarks, but you have to test and see if these work for YOUR donors, not just take someone’s word that they work for ALL donors.

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How does an appeal letter edit work?

Wild Woman Fundraising

With some help, they can. For some seniors, receiving Meals-on-Wheels, transportation to their neighborhood senior center or a weekly grocery trip may be all the help they need to maintain their independence. Others find themselves in situations where they need more help and additional services. She also began to hire people to do things around her house and was being over charged for the work they did. With our help, she can remain independent and in her own home.

“Calls to Action” That Just Don’t Work

Kivi's Nonprofit Communications Blog

Work with you. Are You Talking to Me? What Am I Supposed to Do - Or Not Do? If you find yourself asking your nonprofit’s supporters to. Support. Participate. Engage. Believe. Understand. Be proactive. Collaborate. Buy in. Promote. Share. Educate. Network. Connect. Partner.

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3 Ways to Help Donors Recruit Donors

Nonprofit Marketing Blog

Promoting your cause on #GivingTuesday is a great start, but you can take this a step further by empowering donors to promote your work on their own all year long. Here are three ways your organization can help donors recruit donors: 1.

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