Healthcare Social Media Review #41: Tapping into Visual Storytelling

SocialButterfly

How can visual media bring healthcare social media to life? This edition of the Healthcare Social Media (HCSM) Review explores visual storytelling. Ragan Healthcare outlines six ways hospitals can shape their brand through the use of visual storytelling.

Call for Submissions: Healthcare Social Media Review #21

SocialButterfly

How can social media support prevention and wellness? 16, SocialButterfly will host the HealthCare Social Media Review , the peer reviewed blog carnival for everyone interested in health care social media.

Trending Sources

5 Fictions About Social Media for Public Health and Healthcare

Social Marketing and Social Change

“We can reach and change the behavior of our target audience through social networking sites like Facebook and Twitter.” They also greatly simplify the challenge, for example, by thinking of social media as consisting of only social network sites (SNS). eHealth Social Media

Cause Marketing for Healthcare Organizations

Selfish Giving

Thanks to everyone who came out for our presentation yesterday at the New England Association for Healthcare Philanthropy. 8 Reasons Healthcare Organizations Should Do Cause Marketing. Cause Marketing Meets Social Media.

Health Care Social Media Review #21: Social Media Taps Digital Health

SocialButterfly

This edition of the Health Care Social Media (HCSM) Review explores recent discussions and research on how social media collides with health promotion, prevention and wellness efforts. Social media and all its relatives – is that digital health?

Reading Up On Social Determinants of Health

SocialButterfly

October may be Breast Cancer Awareness Month, but a number of articles came out last week focusing on social determinants of health. The phrase “social determinants of health” refers to health where we live, learn, work, play (and pray). Health is About More Than Healthcare.

Reading Up On Social Determinants of Health

SocialButterfly

October may be Breast Cancer Awareness Month, but a number of articles came out last week focusing on social determinants of health. The phrase “social determinants of health” refers to health where we live, learn, work, play (and pray). Health is About More Than Healthcare.

How to Raise More Money from Matching Gifts Using Email and Social Media

J Campbell Social Marketing

These include using social media and email to remind donors about matching gifts. Matching gifts are an easy way to boost fundraising by earning free money, and we’ve got the tips to help you increase donor awareness through social media and email. Social Media.

Health Care Social Media Review #14: Health Literacy Gems and Treasures

SocialButterfly

This edition of the HCSM Review celebrates October’s Health Literacy Month by exploring how this issue impacts online health information and the use of health care social media. Social marketing isn’t the only one experiencing teenage angst in defining itself.

Call for Submissions: Health Care Social Media Review #41

SocialButterfly

How can we harness the power of visual storytelling in healthcare social media? Share storytelling techniques and strategies that may be applicable to health care social media. 65% of the American population are visual learners. You may want to read that a second time.

Call for Submissions: Health Care Social Media Review #30

SocialButterfly

What’s the latest social media research you’re reading? Weekly, Daily, a new social media research report or study is released, competing for our attention and analysis. Format your submission email as follows: Email Subject Line: HealthCare SocialMedia Review.

Social Communication and Barriers to Using It

Social Media Bird Brain

I don't know that I've mentioned it here, but I serve as a volunteer on the Santa Cruz County Emergency Medical Care Commission, which advises our County Supervisors on emergency healthcare issues. HIPAA barriers healthcare social communication Small nonprofit medicineI got interested in this area when my late husband was going through a lot of hospital visits, some of which involved ambulances and helicopters. I've continued to volunteer (as the consumer.

Bayler Healthcare System Takes A Leap Into Pinterest: Interview with Ashley Howland (Part 2)

Diva Marketing Blog

The secret to success in any social network, or blog, marketing strategy is elevating the content direction to beyond just messaging about the brand product. Diva Marketing/Toby: In any new social media endeavor, they will not come unless you tell them.

Do Motives Matter in Corporate Social Responsibility?

Cause Related Marketing

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Capturing Awe to Inspire Change

SocialButterfly

This week’s Healthcare Experience Design (HxD) conference found at #hxd2013 brings to mind the concept of “awe” in designing for change. Yet many in the public health and social good space still under value design, especially when it comes to resource allocation.

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#SocialNetworks: How Can Social Media Help You When Disaster Strikes?

Non Profit Marketing 360

Social-Media services like Twitter, texting, and Facebook have proven to be great ways to raise money and supplies to deal with the aftermaths of these events, as we have often discussed. For example: those below age 34 are almost twice as likely to turn to social media to appeal for help.

Social Marketing Begins With Values

Social Marketing and Social Change

What does social marketing , or your social marketing organization, stand for? I believe your answer to this question needs to be an integral part of any discussion we have in social marketing. Why are values important to social marketing? Ethics in social marketing.

Social Media: A Change Agent

Diva Marketing Blog

Within an organization social media is a catalyst for change. Not only does social media come tied up in ribbons of change but it is wrapped in paper comprised of shades of gray. Is it no wonder that management often looks at social media with suspicion and trepidation?

The Best of Social Marketing in 2014

Social Marketing and Social Change

Keeping up with the evolution of social marketing research and practice can be a tough problem. I do not consider papers published in our two journals, the Journal of Social Marketing and Social Marketing Quarterly , as I presume that people are looking at them already. I am also interested in how social marketing is presented outside our immediate orbit. Pick up most textbooks on social marketing and read the references.

Digital Social Networks and Health: Reviewing the Research and Evidence

Social Marketing and Social Change

A review of the research and evidence for the use of social network sites (SNS) to improve cardiovascular health, “Digital social networks and health," was published in the 30 April 2013 issue of Circulation , a journal of the American Heart Association. Health Care Social Media

Getting to Know Social Marketing, Public Health and the Environment

Social Marketing and Social Change

The University of South Florida’s College of Public Health’s annual social marketing conference continues its tradition of developing the skills people need to apply principles of social marketing to public health, environmental sustainability and other social issues.??

Data on the Safety of Health Social Network Sites

Social Marketing and Social Change

Everyone has an opinion about the veracity, safety and privacy of health information on social network sites (SNS); now we have some data. eHealth Health Care Social Media

BOOKMARK THIS: Big List of Twitter Chats for Nonprofits (Chat Tools, Too!)

Kivi's Nonprofit Communications Blog

Socentchat | Wednesdays @ 1pm ET (social entrepreneurship). smchat | Wednesdays @ 1pm ET (social media). sschat | Mondays @ 7pm ET (social studies). chsocm | Tuesdays @ 9pm EST (church social media). Healthcare chats: [link] (H/T Chritina Lizaso @btrfly12 ).

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Health Care Social Media Review #21: Social Media Taps Digital Health

SocialButterfly

This edition of the Health Care Social Media (HCSM) Review explores recent discussions and research on how social media collides with health promotion, prevention and wellness efforts. Social media and all its relatives – is that digital health?

Call for Submissions: Health Care Social Media Review #30

SocialButterfly

What’s the latest social media research you’re reading? Weekly, Daily, a new social media research report or study is released, competing for our attention and analysis. Format your submission email as follows: Email Subject Line: HealthCare SocialMedia Review.

A Renewed Social Marketing Conference: Call for Abstracts

Social Marketing and Social Change

We have been innovating in the approach and content of the annual social marketing conference held in Cleawater Beach, FL (aka Social Marketing in Public Health Conference, now in its 22nd year). The University of South Florida Social Marketing Conference (13-16 June 2012) enters its 22nd year with a renewed commitment to social marketing’s robust capacity to influence complex or “wicked” social problems. Social Marketing in the Public Sector (e.g.,

Gossip Unleashed: A Viral Effects Strategy in Swiss Healthcare Marketing - An iSMA Webinar

Social Marketing and Social Change

In the next International Social Marketing Association (iSMA) webinar, Swiss social marketer Maurice Codourey sums up his research findings and many presentations at international congresses.

Day in the Life of a Nonprofit Communicator – Amy Miller

Kivi's Nonprofit Communications Blog

Amy Miller is the Marketing Manager at Vinland Center , a behavioral healthcare provider that specializes in treating adults with cognitive impairments. She leads the creation of printed and electronic materials, social media channels, and promotion of Vinland Center. Amy Miller.

A case for Twitter, Facebook, & social media for healthcare fundraisers

Fundraising Coach

I was just on a call with fellow members of the Association for Healthcare Philanthropy folks when someone asked, “Does anyone here use Twitter or Facebook ?”. Twitter and Facebook and LinkedIn and YouTube are sites that are in the broad category of “social media.” Social media sites are sites that make it really easy for people to connect with other people. And social media sites often have made-up names or names with weird spelling like Plurk or Flickr.

CASE STUDY: How MomsRising Uses Hashtags to Help Meet Its Mission

Kivi's Nonprofit Communications Blog

I asked MomsRising Director of Social Media Strategy and Blogging Anita Jackson ( @anita_sarah ) to tell me more about MomsRising’s use of hashtags for its two regular weekly Twitter chats. On Which Social Networks Do You Use the Hashtag(s)? Image credit: https://flic.kr/p/7HCgw9.

Next? Nonprofit Communications Jobs

Getting Attention

Marketing Communications Specialist Arise Healthcare (Austin, TX). Social Media Specialist Earthjustice (San Francisco | CA. Post YOUR nonprofit marketing job here: Featuring jobs with nonprofits, grantmakers, B Corps, and vendors serving nonprofits.

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#ProAging: Social Security Recipients Enjoy COLA For First Time In Two Years

Non Profit Marketing 360

Social Security has built into its law and budgets a ‘ Cost of Living Adjustment ‘ (COLA) tied to inflation and/or rising prices. But the Social Security Administration published its formula this week to account for a 3.6%

#Aging: Social Security Recipients Enjoy COLA For First Time In Two Years

Non Profit Marketing 360

Social Security has built into its law and budgets a ‘Cost of Living Adjustment’ (COLA) tied to inflation and/or rising prices. But the Social Security Administration published its formula this week to account for a 3.6%

The Change We Need: New Ways of Thinking About Social Issues

Social Marketing and Social Change

As we enter another era of change, will we continue thinking about and trying to solve social and public health issues using the same paradigms and tools, or will rediscovering social innovation lead to original and improved solutions?

How the digital world is affecting the modern patient

Public Sector Marketing 2.0

This has likely been driven by the significant increase in content, discussion, and interest surrounding the impact of the modern digital/social media landscape on health. A few weeks ago I was asked to contribute a guest post for the Saint Elizabeth Health Care CEO Blog.

Join the conversation in Twitter - get social with “social media”

Fundraising Coach

And replying is putting the “social&# in social media! Share and Enjoy: Other Possibly Related posts: A case for Twitter, Facebook, & social media for healthcare fundraisers Ostrich Mentality: Social Media and Storytelling Really Tweet Twitter Tips from Anne Jackson.

Capturing Awe to Inspire Change

SocialButterfly

This week’s Healthcare Experience Design (HxD) conference found at #hxd2013 brings to mind the concept of “awe” in designing for change. Yet many in the public health and social good space still under value design, especially when it comes to resource allocation.

Your New Nonprofit Marketing Job?—Movin’ Up Monday

Getting Attention

Director of Communications , Healthcare Access Maryland (Baltimore, MD). Social Media Specialist , California Academy of Sciences (San Francisco, CA). Please post your open nonprofit marketing positions here. Associate Producer , Marketing Graphic Designer , Online Strategist and Web Designer , The Humane Society (Washington DC). Communications Intern , Marketers without Borders (Toronto, ON). Communications Intern , Rising Tide Capital (Jersey City, NJ).

Where’s the Love: Is Your Communications Strategy LGBTQ Inclusive?

Kivi's Nonprofit Communications Blog

A success story came from Janeen Gingrich, interim chief executive officer at SHIFT NC , an organization that helps schools, healthcare providers, and other youth-serving agencies improve adolescent sexual health.

Your Hashtags for Good Bible

SocialButterfly

Your suggestions on which hashtags offer the most value to those in the social good space are welcome. This list helps equip students (and others interested in a social good career) tap into the rich resource that is you. Social Marketing. Social Tech for Good.