What Guerilla Marketing Is - And What It Isn't
JUNE 10, 2010
Guerrillas use permission marketing “Adds to the clutter of advertising out in the marketplace.” This post originally appeared on the Guerilla Marketing for Nonprofits blog. . We have interviewed nonprofit leaders in preparation for the book and found some communication people who say they don’t use Guerrilla Marketing. Knowing what we know about the benefits of going Guerrilla, it’s hard to understand why anyone would resist the secrets that have helped so many.