#Interview: Steve Frillmann, Executive Director, Green Guerillas

Non Profit Marketing 360

A community garden created by local residents with the help and support of Green Guerillas. We recently spoke with Steve Frillmann, executive director of Green Guerillas , a nonprofit organization that supports hundreds of community gardens (and gardeners) in New York City.

How to Improve Your Nonprofit Marketing by Using a Calendar

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Month-by-month they let events, promotions, and outreach go by and don’t realize their greatest opportunities for increased effectiveness are parading right in front of them, on their calendar. This post originally appeared on the Guerilla Marketing for Nonpfrofits blog. .

#SM4NP: Beware Not Of SM But Of SM Snake Oil & Silver Bullets

Non Profit Marketing 360

Do you have a baseline of how much money and time your staff should invest in SM outreach? And if your charity has not outlined what it hopes to achieve with the SM outreach, how will it know if its strategy is working, not working, or needing some timely tweaks? As with any outreach to your constituents or customers, you need to consider what you are going to say, and why. Should you? Must you?

How to Define Your Target Audience: Is Your Nonprofit a Match for Your Community?

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Guerrillas know their outreach’s call to action needs compatibility with the community to work well, that’s why Guerrillas use research to understand their target audience. This post originally appeared on the Guerilla Marketing for Nonprofits blog. .

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