What is The Concord Leadership Group LLC?

Fundraising Coach

Some of you have been seeing my name associated with at group called "The Concord Leadership Group LLC." And over the last few weeks, since the release of the nonprofit sector leadership report , you've probably seen more and more posts from The Concord Leadership Group.

4 Steps to Year-End Balance, Energy, & Focus (Beth Kanter)

Getting Attention

Today, a Hazon group takes a regular 20-minute, post-lunch walk to build connection and recharge for the afternoon. Convince the powers that be of the value of self-care , from fewer absences and sick days to lower healthcare costs and increased employee satisfaction.

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5 Ways to Stay Smart & Engaged

Getting Attention

It’s the ONLY way to ensure our marketing and fundraising content is relevant, while fueling our personal satisfaction. Participating in hands-on group workshops and webinars , so I’m doing rather than just digesting.

Join Me? Engage Fundraising Conf—April 10 ($75 Discount)

Getting Attention

The tight group of participants were fantastically “engaged,” so the speaking part was great. Add to that the kind of peer-to-peer learning and opportunity to develop relationships with peers and experts possible only in a small gathering, and you have a recipe for personal and professional satisfaction. I hope you’ll try something new, and join me at the Engage Fundraising Conference in Philadelphia on April 10.

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How Do You Manage Your To-Do Lists? #NPCOMMLIFE

Kivi's Nonprofit Communications Blog

t Done With a To-Do List These To-Do List Methods Will Help You Finally Get Organized I decided to ask our awesome All-Access Pass Holders in our Facebook Group how they managed their to-dos and this is what they said: Sarah: “I’m all about Trello for managing multiple projects at once on top of regular social media and email. The grids allow me to organize visually, and checking/crossing off is a visceral satisfaction.

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Social Media Road Map—Book Giveaway

Getting Attention

It’s your passport to impact, focus and satisfaction. Resolve the points of disagreement to complete the Road Map as a group, providing a solid blueprint on which to make your social media decisions going forward.

This ONE Thing Transforms Your Marketing & Fundraising

Getting Attention

Focus on no more than three groups of individuals—those most likely to take the actions you need or who represent the greatest risk to achieving your marketing goals (how you use marketing to acheive your organizational goals) if not engaged within the next six months. Flickr: Robyn Anderson.

4 Ways to Save Your Sanity: Review & Approval 2.0

Getting Attention

Brand Advisory Group : We also invited eight staff and leaders to join a brandadvisory group. Group members were selected because they could bring the most useful input to the process, or were influencers or decision makers.

Review 165

Giving Thanks Produces More to Be Thankful For

Getting Attention

One study stated that writing just one sentence of five things you are grateful for once a week made people happier and more optimistic than the control group. With Thanksgiving upon us, all attention turns to gratitude (or at least the recognition that we should be thankful, for something).

One Simple Tactic You Can Use to Be More Effective at Everything

iMarketSmart

For instance, I use surveys to gather ideas for blog content (the anecdote from above), as well as to gauge the level of employee satisfaction we have here at MarketSmart. I wish I didn’t have such a “clickbait” title.

Reclaim Back to School: Stay Energized, Relevant and Top of Your Game

Getting Attention

It’s the ONLY way to ensure our marketing and fundraising content is relevant, and a vital way to ensure our own satisfaction. Participating in hands-on group workshops and webinars , so I’m doing rather than just digesting.

4 Ways to Save Your Sanity: Review & Approval 2.0

Getting Attention

Brand Advisory Group : We also invited eight staff and leaders to join a brandadvisory group. Group members were selected because they could bring the most useful input to the process, or were influencers or decision makers.

Review 130

Don’t Just Turn Down The Volume

The Agitator

And especially not for donor satisfaction. But, it’s not a satisfaction tactic; it’s an anti-dissatisfaction tactic. Bivalent satisfiers – the upward and downward translatable attributes that can cause both satisfaction and dissatisfaction.

Build Your Message Team: Part Two—Groundwork

Getting Attention

Benefit: A more highly-skilled, group of staff and board members. Gain : Greater employee and board satisfaction. Start here with Part One. Training your staff and leadership is a high-impact, low-investment marketing strategy for every nonprofit, but one that’s frequently overlooked.

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6 Ways to Train All-Org Messengers

Getting Attention

Then ask a few pairs to “present” to the group to spark more questions. Then launch them with this toolkit in hand, so they generate the greatest engagement, donations, and personal satisfaction possible. Flickr: Chip Griffin.

This ONE Thing Transforms Your Marketing & Fundraising

Getting Attention

Focus on no more than three groups of individuals—those most likely to take the actions you need or who represent the greatest risk to achieving your marketing goals (how you use marketing to acheive your organizational goals) if not engaged within the next six months. Flickr: Robyn Anderson.

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4 Ways to Segment Your Donors for More Effective Marketing

Kivi's Nonprofit Communications Blog

By age group. 3: By Age Group. They’re an age group just like Generation X before them and Generation Z quickly rising behind them. At the end of the day, a donor is a donor, but different age groups are going to respond better to certain marketing methods than others.

Semantic confusion surrounding modern marketing

Public Sector Marketing 2.0

If this is not done from the get-go, then consensus within a group is nearly impossible to attain. As a philosophy, it is based on thinking about your offering in terms of customer needs and their satisfaction.

The Empathy Link in Social Marketing

Social Marketing and Social Change

The struggle I often see in social marketing research is over how many questions can be fitted into an interview session or focus group guide. And if we do ask questions, which ones will create a space in which we can listen, and not simply be doing satisfaction research ?

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What to Listen for in Donor Onboarding

The Agitator

You must do rigorous research to discover identities that 1) want different things from your organization, 2) increase giving when activated and customized to, and 3) have more differences between groups than between group members.

Outside Magazine's 'Best Places to Work' and Cause Marketing

Cause Related Marketing

Outside’s list is based on surveys of employee benefits, compensation, policies, job satisfaction, environmental initiatives, community-service programs and more.

Work 161

Be Friend-ly with the 53% of Seniors Now Online

Getting Attention

Here’s how to build relationships that are meet online seniors’ wants, so are likely to be long lasting: Add a few online seniors to your marketing advisory group. They’re online for satisfaction, not because they have to be. More than half of U.S. adults 65 and older are now online.

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Asking the First Question for Change

Social Marketing and Social Change

The innovator’s suggestion was to hold a few small discussion groups with caregivers of people who had suffered a stroke and, as you might expect, the responses to his idea were a deafening ‘not interested.’

Shifting from Problem Describers to Solution Seekers

Social Marketing and Social Change

Too much of our own ''satisfaction research'' only reinforces how smart we are in constructing our questions. What questions would you ask them… would you want to do a survey… conduct focus groups… visit senior centers?

More On Second Gifts — Part 2

The Agitator

At this stage, we must roll up our sleeves, dig in and take additional actions that most groups simply don’t or don’t want to take. They also measured one other variable that made a difference and that’s satisfaction with donor experiences.

Natural Helper Networks in Community Social Marketing Programs

Social Marketing and Social Change

By the 1990s, the idea of natural helpers was being adopted by public health researchers as a way of working effectively with Hispanic populations and other specific population groups and segments.

Are You Donor-Obsessed or Merely Donor-Centric?

The Agitator

Consequently, one of the most difficult tasks for many groups is to put the donor first. Most importantly, it means measuring success based on donor commitment and satisfaction, not tactical or “meeting the numbers” success.

#Advocacy: ‘This American Life’ Retracts Story Of Abuses At Foxconn

Non Profit Marketing 360

Certainly, the comprehensive investigations undertaken by The New York Times and a number of labor rights groups to document conditions in electronics manufacturing would seem to bear this out.

The Best in Social Marketing in 2013

Social Marketing and Social Change

What is notable about this study is that it is one of the few that have documented differential impacts of interventions on specific priority groups (yes, we claim that segmentation is important, but rarely do evaluations demonstrate it!).

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Level One Donor Feedback: Fixing Things for Individuals

The Agitator

If someone is low commitment and low satisfaction, an email autoresponder apologizing and saying someone may be in touch may suffice. Be part of the latter group. The first level of feedback is asking people for their thoughts and fixing problems for them.

Social Marketing and Marketing Social Services

Social Marketing and Social Change

What goes unexamined from a marketing perspective is the nature and quality of the service offering, its place and price variables, and client satisfaction with the service (would clients recommend it to a friend?).

The Effectiveness of Health Campaigns that Combine Products and Promotion

Social Marketing and Social Change

It is the first time that social marketing programs have been reviewed and, better yet, found to be effective by a leading policy-setting group [the Guide to Community Preventive Services , supported by the US Centers for Disease Control and Prevention , serves a similar function to groups organized to review the evidence and make recommendations for preventive services and medical interventions.]

Science Communication and Social Marketing

Social Marketing and Social Change

That’s the value of design or formative research-to test our assumptions and not simply do ‘ satisfaction research.’. Applying marketing to improve communications about social issues is an important part of social marketing for me.

Social Innoculation, Social Marketing and Childhood Immunizations

Social Marketing and Social Change

The majority of parents have concerns and misconceptions about immunizations, yet they still have their children immunized.

4 Disney Lessons to Transform Your Donor Retention

Fundraising Coach

Perhaps you can make a small tweak in your communications to reach out to an entirely new group of donor prospects! There are also cast members throughout the parks taking quick surveys to monitor guest satisfaction. I''m just finishing up another family trip to Walt Disney World.

Get Your Millennial Audience Off My Lawn

The Agitator

Looking at Millennials with the belief they act one way or the other as a group is not reliable. They use social media more than other age groups. And, as we said yesterday , if there’s more difference within your group than between groups, it’s a bad segment.

Fundraising’s Silver Bullet

The Agitator

Nick and his colleagues over at DonorVoice employ a series of inbound and outbound feedback programs designed to quantitatively measure donor commitment and service-level satisfaction across channels and touchpoints.

Social Marketing: Shifting from Individual Skills to Organizational Competence

Social Marketing and Social Change

Several surveys of businesses that vary in their consumer orientations have found that in addition to achieving the stated objective of delivering more value to customers, a market orientation is positively related to overall business performance, the commitment of employees to the organization, and those employees’ overall attitude and job satisfaction. A lack of understanding about and focus on key priority groups and stakeholders. ?

TESTING: Go Beyond Individual Communications

The Agitator

Catholic Relief Services tested a pilot program that cut 6-7 mailings and had a reduced email diet emails to a select pilot group. What if my communications to a group of people are off?

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Bursting the Organization-Centric Bubble

The Agitator

Now it’s up to each organization to discover what characteristics—donor identity, commitment, satisfaction—within the broader demographic groupings distinguish its most passionate donors. If you still believe—or even worse, tout the fact– that your organization is the end-all and be-all this will burst your organization-centric bubble. A study just released by The Blackbaud Institute titled Vital Signs: Monitoring Giving Patterns in the Donor Marketplace concludes that….

3 Steps to a Powerful, All-Organization Team of Messengers [Part Two]

Nonprofit Marketing Blog

Benefit : A more highly skilled group of staff and board members. Gain : Greater employee and board satisfaction. Be sure to check out part one of this two-part series on messaging. 3 Steps to a Team of Powerful Messengers. Training your staff, leadership, clients partners and supporters is a high-impact, low-investment marketing strategy for every nonprofit, but one that’s frequently overlooked. It’s the ultimate low-hanging fruit for nonprofits like yours.

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Social Media "Pioneers" Tell Why

Diva Marketing Blog

For other the satisfaction of personal expression influenced them to explore blogs. . Paul Chaney, Chaney Marketing Group - It was an outlet for personal expression, and a way to scratch my writing itch. Paul Chaney - Chaney Marketing Group @PChaney Began blogging 2004 (USA).

Interview With American Marketing Association CEO Russ Klein

Diva Marketing Blog

Conversely, those companies seldom can call upon thousands of volunteers and advocates for whom their volunteerism is both a source of personal satisfaction and a calling to be of service to others. Do you think AMA should continue to try to serve everyone or focus more on one or more groups?