Smart Cause Marketing from a Leading MMA Company

Cause Related Marketing

A press release. Imagine, for instance, if right before Marks & Spencer was prepared to start discounting, the ‘Fun Bus’ Jason Leonard, started autographing the boxes of his line of Kelly green-colored underwear.

Lead 235

What to Do With Pesky Leftover Cause Marketing Inventory

Cause Related Marketing

A press release. Imagine, for instance, if right before Marks & Spencer was prepared to start discounting, the ‘Fun Bus’ Jason Leonard, started autographing the boxes of his line of Kelly green-colored underwear. Not all cause-branded merchandise sells.

What to Do With Leftover Cause-Branded Merchandise

Cause Related Marketing

A press release. Imagine, for instance, if right before Marks & Spencer was prepared to start discounting, the ‘Fun Bus’ Jason Leonard, started autographing the boxes of his line of Kelly green-colored underwear. Again, this element of the promotion would only be triggered when Marks & Spencer’s usual metrics told them to start discounting. Not all cause-branded merchandise sells. So what do you do with the leftover inventory?