Remove Green Remove Merchandising Remove Price Remove Release

What to Do With Leftover Cause-Branded Merchandise

Cause Related Marketing

Not all cause-branded merchandise sells. Komen for the Cure but are now selling at a fraction of the original retail price. Never mind that there’s a whole host of possible reasons… many which have nothing to do the cause… why the merchandise would be remaindered to discounters like Tuesday Morning. Still, much of the point of cause-branded merchandise is that the appeal of the cause helps move the product. The original price of the underwear was £15 for a two-pack.

What to Do With Pesky Leftover Cause Marketing Inventory

Cause Related Marketing

Not all cause-branded merchandise sells. Komen for the Cure but are now selling at a fraction of the original retail price. Frankly, as a cause marketer it’s slightly embarrassing, even if there’s a whole host of possible reasons that have nothing to do the cause why the merchandise has been remaindered to discounters like Tuesday Morning. Still, much of the point of cause-branded merchandise is that the appeal of the cause helps move the product. A press release.

Fictional Cause Marketing From DC and Time Warner

Cause Related Marketing

For the next two years, says the press release , Time Warner Entertainment and Time Warner businesses will be supporting the work of the International Rescue Committee, Save the Children and Mercy Corps in the horn of Africa, which is in the throes of a deadly drought made worse by wholesale political instability in Somalia in particular. Fifty percent of the purchase price of the merchandise goes to the cause.

DC 119