What to Do With Leftover Cause-Branded Merchandise

Cause Related Marketing

Not all cause-branded merchandise sells. Komen for the Cure but are now selling at a fraction of the original retail price. Never mind that there’s a whole host of possible reasons… many which have nothing to do the cause… why the merchandise would be remaindered to discounters like Tuesday Morning. Still, much of the point of cause-branded merchandise is that the appeal of the cause helps move the product. The original price of the underwear was £15 for a two-pack.

What to Do With Pesky Leftover Cause Marketing Inventory

Cause Related Marketing

Not all cause-branded merchandise sells. Komen for the Cure but are now selling at a fraction of the original retail price. Still, much of the point of cause-branded merchandise is that the appeal of the cause helps move the product. But I’m a marketer not a merchandiser.

Fictional Cause Marketing From DC and Time Warner

Cause Related Marketing

Called ‘We Can Be Heroes’ the face of the campaign will be DC Comics superheroes Superman, Batman, Wonder Woman, Green Lantern, Aquaman, The Flash, and Cyborg. Fifty percent of the purchase price of the merchandise goes to the cause.

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