What to Do With Leftover Cause-Branded Merchandise

Cause Related Marketing

Not all cause-branded merchandise sells. Never mind that there’s a whole host of possible reasons… many which have nothing to do the cause… why the merchandise would be remaindered to discounters like Tuesday Morning. Still, much of the point of cause-branded merchandise is that the appeal of the cause helps move the product. Again, this element of the promotion would only be triggered when Marks & Spencer’s usual metrics told them to start discounting.

What to Do With Pesky Leftover Cause Marketing Inventory

Cause Related Marketing

Not all cause-branded merchandise sells. Frankly, as a cause marketer it’s slightly embarrassing, even if there’s a whole host of possible reasons that have nothing to do the cause why the merchandise has been remaindered to discounters like Tuesday Morning.

Smart Cause Marketing from a Leading MMA Company

Cause Related Marketing

Later, as the cause cooled and the merchandise grew stale, Marks & Spencer begin to discount the underwear in stores and online. Again, this element of the promotion would only be triggered when Marks & Spencer’s usual metrics told them to start discounting.

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