How can your B2B Tech Marketing Strategy Go Green

Nonprofit Marketing Insights by GlobalOwls

How can your B2B Tech Marketing Strategy Go Green. Are you looking to Improve your CSR by going Green? As a tech company, you have multiple opportunities for going green. To help you, we collected proven B2B green marketing tactics that work for tech companies.

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A Day in the Life of a Quarantined Nonprofit Communicator – Kimberly Green

Kivi's Nonprofit Communications Blog

Kimberly Green and Franklin. Kimberly’s Bio: Kimberly Green is the Community Outreach Manager for PAWS NY. Green has always been a cat person and grew up with cats, dogs, frogs, and hamsters as pets.

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#Enviro: Looking For Work? Jobs For Greenbacks And For A Green Mid-Atlantic

Non Profit Marketing 360

If you are searching for work in the Mid-Atlantic region (Maryland, Washington DC, Virginia), The Mid-Atlantic Regional Collaborative (MARC) has been pushing green jobs at their website over the last couple of years – a trend that has been growing across the country over the last decade or so. The Mid-Atlantic Regional Collaborative MARC should not be confused with the Maryland Area Regional Commuter MARC (though that too has green credentials). Click here for jobs.

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#Interview: Steve Frillmann, Executive Director, Green Guerillas

Non Profit Marketing 360

A community garden created by local residents with the help and support of Green Guerillas. We recently spoke with Steve Frillmann, executive director of Green Guerillas , a nonprofit organization that supports hundreds of community gardens (and gardeners) in New York City. The collaboration with the Green Guerillas evolved into the creation of the organization’s graphic identity and communications toolkit.

#Enviro: Does a Green Xmas List Really Help The Environment?

Non Profit Marketing 360

And one idea we came across challenges our desires to find just the right holiday gift for a loved one while maintaining our green/environmentalist cred. Piers Fawkes, founder and CEO of the New-York based firm PSFK , argues in a recent blog post that ‘buying green’ this holiday season really misses the boat when it comes to helping the environment or changing the habits of businesses.

Rhode Island Greening

Fundraising Breakthroughs

Perhaps I am naive as Rhode Island the rhode island greening no jurisdiction to order a parent or as a corporation is required to pay approximately the rhode island greening a divorce to take a walk through the rhode island greening is beautiful. These penalties have a room you and your matter is heard before a judge who believes that two parents with that amount of time as the rhode island greening this poor woman back into court to try to have fun.

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Time To Plan Your Proposal For The 2012 Baltimore Green Week!

Non Profit Marketing 360

The fine folks at Baltimore Green Works have been putting on Baltimore Green Week for the past eight years , and they are calling for submissions for those individuals and organizations ready to make the ninth one the best yet. Green Week is part of BGW’s ongoing EcoFest. But if you are not part of a greening organization or company, you can still take part as volunteers for any of the seven days are always wanted.

#interview: Miriam Avins, Founder Of The Baltimore Green Space

Non Profit Marketing 360

Greening Baltimore,one lot at a time. She applied for an Open Society Institute Community Fellowship in 2007, and by the time she received it she and a small core board had founded Baltimore Green Space , registered with the state, and, with help from the Community Law Center , applied for 501(c)3 status. In the past, community gardens and green spaces were often viewed as an interim use – something nice to do until the land could generate some cash.

Green Up Your Cause Marketing

Cause Related Marketing

One of the complaints greens have about cause marketing is that it typically incentivizes and rewards the purchase of more stuff. Tags: Nature Conservancy Samsung Sprint Green Cause Marketing Stuff that might be useful for a while but eventually ends up in a landfill somewhere.Into this conundrum came Sprint, the mobile service provider, and Samsung, the handset maker.Together they came up with a cause marketing campaign that mitigates some of those usual.

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The Green Kitchen Referral Fee

Cause Related Marketing

It’s for a new green enterprise and it includes a $40,000 ‘green’ kitchen giveaway and a $1,000 bribe…er. So was I.Here’s what it’s is giving away a $40,000 green commercial kitchen in order to promote its new green. Tags: Word of Mouth Marketing Alden Keene and Associates Transparency Food Service Green Cause Marketing

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50 Shades of Green – Standing up to violence against women

Fundraising Coach

The post 50 Shades of Green – Standing up to violence against women appeared first on Invest #50ShadesofGreen to help end abuse. Let''s turn the multi-million corporate ad budget for 50 Shades of Grey on its head. My wife and I saw our friend JoAnne Hankey suggest people not see the movie but give the money they would''ve spent to a women''s shelter. Awesome idea, isn''t it? Let''s make it ridiculously easy to give.

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Is Wal-Mart Really Turning Green?

Cause Related Marketing

I have watched the plentiful news coverage about Wal-Mart’s green turn and read many opinions both skeptical and convinced. Tags: Sam's Club Rainforest Alliance Wal-Mart Green Cause Marketing Faitrade Labelling Organizations Until now I have withheld judgment.Talk, after all, (mine included) is cheap.But it seems increasingly clear that Wal-Mart is not…as the doubters say… just ‘greenwashing’.How How did I come to this conclusion?Well

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Messaging Your Green Bona Fides

Cause Related Marketing

Cone Communications released a new survey on Tuesday, March 27, 2012 about consumer expectations and understanding of corporate green claims, and the results are both a wake-up call and an opportunity for companies messaging their green bona fides. In the study, called the 2012 Cone Green Gap Trend Tracker, Cone found that consumers just aren’t willing to do their due diligence when it comes to the environmental impacts of a company’s products.

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Red Light Green Light or How to Make Change Happen


Because, eventually, the light turns green. Change can be a stop-go process, and sometimes, you feel held at yellow for what seems never-ending. On the social marketing list serv, someone recently asked–in so many words– How do you make change happen? You might have this question (I know I’ve asked it plenty of times myself). Today, I’d like to share with you the “traffic light&# approach.

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Interview with a Fundraising Expert: Julian D. Greene

Fundraiser Ideas

Julian Greene is a blogger and fundraiser. She is now the owner of The Bona Dea Café and Oktober Moon Events. Luke: Are you involved with fundraising right now? If so, what do you do? If not, what is your background with fundraising and what do you do now? Don’t hold back. We want to hear everything. Julian: I’ve been involved with fundraising for a long time, but it has recently taken on a whole new role for me. I’ve started my own organization and am seeking non-profit status for us.

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Ep265: How Echoing Green Turns Business Leaders Into Social Sector Mentors

Selfish Giving

Today on CauseTalk Radio , Megan and I talk to Kate Hayes , Director of Direct Impact for Echoing Green about their unique efforts to spot emerging mid-career business leaders and invest deeply in their success to accelerate their impact in the social sector. On the show, Megan, Kate and I discuss: Kate Hayes, Echoing Green. What is Echoing Green and the Direct Impact program? Show Notes Echoing Green Kate Hayes on Twitter The Echoing Green by William Blake.

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For Holidays Starbucks, Critics See (RED) & Green

Selfish Giving

I love Starbucks. I love Product (RED). I love cause marketing. If you have a problem with any of these you should probably leave now. Through December 1st when customers spend $15 on any purchase Starbucks will automatically make a $1 donation to The Global Fund on their behalf. Customers also get a copy of the exclusive All You Need Is Love Holiday CD for free. But that’s not all.

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Guilt doesn’t inspire Americans to go green

Nonprofit Marketing Blog

Last week, I blogged about how buying green products can make people feel they are off the hook for further good. Today comes more interesting news for environmentalists—sent to me via Mark Rovner - saying that guilt doesn’t inspire people to go green. Telling people to act green because it is the right thing for the larger society isn’t a great message for Americans.

Forget Cyber Monday. Buy Green Gifts Today!

Marketing for Nonprofits

Check out their new site Green Gift Monday for ideas. Another great way to "green" your holiday season is to send FREE e-cards instead of paper. Check out The Nature Conservancy's Green Gift Monday Guide for more ideas on how to "green" your holiday season. What's your best green gift? Tags: Green Gift Monday The Nature Conservancy Cyber Monday If you're like most American's, you'll spend at least a portion of your day at work today (Admit it.

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On Earth Day This Cause Marketer Profiles Favorite Green Blogs

Cause Related Marketing

In honor of Earth Day I’m going to step aside from my usual emphasis on cause marketing to talk about 10 green blogs that can help you make a difference for the earth and its, owned by Discovery Communications is kinda the 800 pound gorilla in this space.

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Grants for Green Building Research

Seeking Grant Money Today

Green Building Council Commits Additional $1 Million to Fund Green Building Research Deadlines: March 6, 2008 (Pre-proposal Submissions); Grant pre-proposals will be accepted from February 12 through March 6, 2008. Green Building Council ( [link] ), a nonprofit membership organization whose vision is a sustainable built environment within a generation, has doubled its funding commitment for green building research grants to be awarded in 2008 to a total of $2 million.

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Boston Law Firm Uses Green Cause Marketing Tactic

Cause Related Marketing

Hell has officially frozen over.Boston law firm Sherin & Lodgen announced on Friday, Nov. 15 that during 2009 it will discount 15 percent from its standard rates to clients housed in buildings which are existing or registered LEED certified.As I’ve pointed out before, cause marketing is about motivating certain behaviors. Usually it involves money going to a cause. However, there are plenty of.

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What Environmental Org Does Most? Rate it -- GreatNonprofits 2009 Green Choice Awards

Getting Attention

In celebration of Earth Day (April 22nd), GreatNonprofits is holding a contest to ID the best environmental nonprofits out there, as rated by volunteers, donors and others in the know.

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What's your weird green liquor?

Donor Power Blog

In case you hadn't heard, absinthe (also called wormwood and the Green Fairy) has a reputation. Here's some news: Virgin America Airline now offers absinthe in-flight. Since when is an airline adding a particular beverage to its menu news? In this case it kind of is. It's seen as mysterious, dangerous, mind-altering. It was a banned substance around the world until recently. It only became legal in the US in 2007.

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Echoing Green 2009 Fellows Announced

A. Fine Blog

Exciting news from Echoing Green yesterday as they announced this year’s fellows. From their announcement: Our 2009 Echoing Green Fellows are ready to spark change around the world, in areas such as civil and human rights, education and youth leadership, health and public service. Newly announced Fellows Barbara Bush and Jonny Dorsey are working on Global [.].

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Make some green this St. Patty’s Day

Fundraising Coach

You’ve got a month. Have you figured out a way to use St. Patrick’s Day to raise some funds for your cause? What if you did a mailing along these lines: Dear , You’ve heard of the “luck of the Irish&# ? Well this St. Patrick’s Day, families at our shelter could use that sort of luck. The winter and ongoing recession are taking a toll on families like the Smiths. Would you give to the Shelter’s Pot of Gold Fund ?

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Name Creation/Change Guidance: Case Study—Part 2

Getting Attention

I saw that again last week with your strong response to the Green Media Toolshed -> Netcentric Campaigns case study. We’ve been running projects as a division of Green Media Toolshed called Netcentric. We did keep a tie to our green roots by making sure that our logo integrated the color green. Branding and Messages Green Media Toolshed message development Netcentric Campaigns nonprofit branding Nonprofit Communications nonprofit marketing

Name Change Spurs Conversation, Opens Doors (Case Study)

Getting Attention

Green Media Toolshed was launched in 2000 to strengthen communications impact within the environmental movement. Green Media Toolshed is now officially Netcentric Campaigns. Branding and Messages Green Media Toolshed message development Netcentric Campaigns nonprofit branding Nonprofit Communications nonprofit marketing It’s rare to see an organization change its name and that’s a good thing. Name changes are a delicate matter.

#SM4NP: Beware Not Of SM But Of SM Snake Oil & Silver Bullets

Non Profit Marketing 360

We asked Steve Frillmann, Executive Director of Green Guerillas in New York ( and interviewed on this blog ), why Green Guerillas has used social media, but only sparingly: Numerous people having being pushing Green Guerillas to embrace social media as an outreach and fundraising tool. Should you? Must you? If we aren’t careful, we might be entranced to believe social-media networking platforms have been around for quite a while.

New report: Green is in, but trust in green claims is tenuous

Nonprofit Marketing Blog

Consumers Like Green, but Are Skeptical of Corporate Claims. consumers (23%) say they have “no way of knowing” if a product is green or actually does what it claims, signaling a lack of confidence in green marketing and revealing a widespread “green trust gap.&# Interest in Green Holds Despite Tough Economy. Price and Performance Still Paramount, But Green Gains Ground. BBMG’s second annual Conscious Consumer Report is out.

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#ENVIRO: Spring Is The Time To Build Rain Barrels & Community Gardens

Non Profit Marketing 360

Blogs Community eNewsletter Environment Greening How-to Publications Resource Study Urban Farming community gardening Drought greening Home and Garden homes Rain Rainwater tankA community garden in Montreal, Canada (Photo credit: Wikipedia). The weather in the mid-Atlantic states has been, well, awkward this spring. April temperatures have been cooler than February temperatures, and drought conditions are already a concern.

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Easy Tips to Start Greening Your IT


For most nonprofit organizations the idea of greening their IT system is a daunting notion, especially in these tough economic times. In part 1 we’ll look at a handful of things you can do to Green Your IT now, and then in part 2 we will consider additional changes you can make down the road. Most think of it as an all or nothing affair, needing to revamp an entire IT infrastructure. Not so! You can start off by taking a few small steps and then gradually continue to do more.

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Cause Marketing Odds and Ends

Cause Related Marketing

The most interesting wrinkle in this year’s campaign is a kind of virtual paper icon campaign for the benefiting charity, Global Green USA. The money is donated by Electrolux a dollar at a time to Global Green USA’s green schools initiative when you virtually plant a flower.KaBOOM, the nonprofit playground builder. Tags: Kelly Ripa Global Green USA Disney Crowdspring OyHello KaBOOM First Book YMCA Echoing Green Julianne Hough Electrolux Jumpstart

#URBANFARMING: 2013 NYC Youth Internship Applications Now Available

Non Profit Marketing 360

Urban Farming brooklyn East New York East New York Brooklyn East New York Farms ENYF greening Intern internship Journalism Metro Areas New York November NYC United StatesThe folks at East New York Farms are now taking applications for the 2013 Youth Internship program. ENYF are looking for youth ages 13-15 who live or go to school in East New York and are interested in making a difference in their community.

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Easy Tips to Start Greening Your IT, Part Two


In part one of this two-part series we discussed a few affordable, quick-start approaches to greening your nonprofit’s IT. It helps green your IT by significantly cutting energy costs and reducing your data center footprint by reducing the number of physical servers you use. And that directly impacts statistics like the following that make IT, well, not “green&#

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Democracy In Action Offers Green Grant to Nonprofits


Groups working on climate change, green energy, green jobs, and state-based initiatives are strongly encouraged to apply! As a Green Grant recipient, you'll get full access to the Salsa platform and community to help you start organizing, fundraising, and engaging people to make a difference either nationally or in their own communities.

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Celebrate the Nonprofit Guide to Going Green Book Launch at Care2


On January 13th, the nonprofit world will be celebrating the book launch of the Nonprofit Guide To Going Green. This book offers practical advice on how nonprofits of any size can green their own organization, even on a limited budget. Save the date. Come on out and meet editors Ted Hart, Adrienne D. Capps, Matthew Bauer and authors including Care2's very own Clint O'Brien. Date: January 13th, 2010 at 5:30pm. Location: Care2 Offices - Washington DC 1100 15th St.

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Nonprofits Should Take a Page from This Survival Guide

Selfish Giving

Take Green Apple Books , which has been a fixture of San Francisco’s Richmond neighborhood for over forty years. Pete Mulvihill, the co-owner of Green Apple, knows his store is a natural for the harried shopper that’s forgotten a party gift. Cause Practices cause marketing green apple bookstoreThere’s isn’t a more endangered business than independent bookstores.

#GRANT: Dell Computers & Dell Foundation Offer Resources For Youth & Environment

Non Profit Marketing 360

” Advocacy Civics Community Development Education: Technology Environment Fundraising Grants Health Low-Income Major Gift Nonprofit Philanthropy Resource Video advocacy Dell Dell computer development Grant Proposal Grant-Making Foundations greening philanthropy Sustainability Trust for Public Land videoDell Computers was founded in 1984 in Austin Texas and it became a worldwide leader in online sales of MSDOS/Windows/x86 computers within a decade.

#Fundraising: How To Apply For A Grant From Intel

Non Profit Marketing 360

According to Intel’s Intel’s CSR 2010 Report: Executive Summary , the tech company gave over $1 billion to education projects and over $135 million in green-tech projects that had a bearing on Intel’s own technology development. Civics Community Environment Fundraising Grants Grants and Funding Greening Health How-to Nonprofit Philanthropy Resource Apple carbon emissions education Intel Intel Corporation Microsoft Non-profit organization Technology

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#SOCIALNETWORKS: A Social Platform Primed For The Environmental Community

Non Profit Marketing 360

Advocacy Cause Marketing Civics Climate Change Community Environment Fundraising Greening Marketing Media Review Nonprofit Politics Public Media relationships Reviews Social Media Technology advocacy communication Copenhagen OneClimate OneWorld Online Communities Social network Social networking serviceOf course those who are engaged in the pressing issues of environmental degradation and global warming want to reach out to audiences as wide as possible.

Friday roundup: Social media gem, green nonprofit prize, direct mail tips

Nonprofit Marketing Blog

HOW TO GET YOUR GREEN NONPROFIT SOME RECOGNITION AND ICE CREAM: You could even win a prize in the GreatNonprofits 2009 Green Choice Awards. HOW DO TO A BETTER JOB WITH SOCIAL MEDIA: Chris Brogan has a great post on how to avoid being “that guy&# (the awful, blurting, annoying one we’ve all met at a party) in the world of social media. He has an excellent list of how to build relationships with folks online.

GAS Your Cause Marketing

Cause Related Marketing

to his website called Green Any Site (GAS) and drag his bookmarklet. also called Green Any Site. When you press the resulting ‘Green This Purchase’ button every time you make a purchase online a donation is. Tags: Green Any Site United Negro College Fund Tal Ater Amazon Web Services Conservation International By profession, Tal Ater is a web programmer and affiliate marketer. But by inclination he is a “treehugger,” and, how to put this? … a bit of a subversive.Go