Kivi's Nonprofit Communications Blog

JUNE 22, 2020

Kimberly Green and Franklin. Kimberly’s Bio: Kimberly Green is the Community Outreach Manager for PAWS NY. Green has always been a cat person and grew up with cats, dogs, frogs, and hamsters as pets. Green currently lives in Brooklyn with her husband Michael and their 9-year-old cat Franklin, who enjoys napping in seemingly-uncomfortable positions, scratching chairs, and playing with ribbons.

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Non Profit Marketing 360

JULY 18, 2011

If you are searching for work in the Mid-Atlantic region (Maryland, Washington DC, Virginia), The Mid-Atlantic Regional Collaborative (MARC) has been pushing green jobs at their website over the last couple of years – a trend that has been growing across the country over the last decade or so. The Mid-Atlantic Regional Collaborative MARC should not be confused with the Maryland Area Regional Commuter MARC (though that too has green credentials). Click here for jobs.

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Non Profit Marketing 360

AUGUST 21, 2011

A community garden created by local residents with the help and support of Green Guerillas. We recently spoke with Steve Frillmann, executive director of Green Guerillas , a nonprofit organization that supports hundreds of community gardens (and gardeners) in New York City. The collaboration with the Green Guerillas evolved into the creation of the organization’s graphic identity and communications toolkit.

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Non Profit Marketing 360

DECEMBER 20, 2011

And one idea we came across challenges our desires to find just the right holiday gift for a loved one while maintaining our green/environmentalist cred. Piers Fawkes, founder and CEO of the New-York based firm PSFK , argues in a recent blog post that ‘buying green’ this holiday season really misses the boat when it comes to helping the environment or changing the habits of businesses.

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Fundraising Breakthroughs

MAY 26, 2013

Perhaps I am naive as Rhode Island the rhode island greening no jurisdiction to order a parent or as a corporation is required to pay approximately the rhode island greening a divorce to take a walk through the rhode island greening is beautiful. These penalties have a room you and your matter is heard before a judge who believes that two parents with that amount of time as the rhode island greening this poor woman back into court to try to have fun.

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Non Profit Marketing 360

AUGUST 11, 2011

The fine folks at Baltimore Green Works have been putting on Baltimore Green Week for the past eight years , and they are calling for submissions for those individuals and organizations ready to make the ninth one the best yet. Green Week is part of BGW’s ongoing EcoFest. But if you are not part of a greening organization or company, you can still take part as volunteers for any of the seven days are always wanted.

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Non Profit Marketing 360

APRIL 2, 2012

Here is another brief video showing how EcoMedia helped fund green initiatives and retrofitting at the EcoTarium in Worcester, Massachusetts: If your nonprofit organization has similar ambitions and needs, contact one of EcoMedia’s regional offices for further information.

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Cause Related Marketing

JANUARY 28, 2010

One of the complaints greens have about cause marketing is that it typically incentivizes and rewards the purchase of more stuff. Tags: Nature Conservancy Samsung Sprint Green Cause Marketing Stuff that might be useful for a while but eventually ends up in a landfill somewhere.Into this conundrum came Sprint, the mobile service provider, and Samsung, the handset maker.Together they came up with a cause marketing campaign that mitigates some of those usual.

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Cause Related Marketing

OCTOBER 4, 2008

It’s for a new green enterprise and it includes a $40,000 ‘green’ kitchen giveaway and a $1,000 bribe…er. So was I.Here’s what it’s about.Foodservicewarehouse.com is giving away a $40,000 green commercial kitchen in order to promote its new green. Tags: Word of Mouth Marketing Alden Keene and Associates Transparency Food Service Warehouse.com Green Cause Marketing

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Fundraising Coach

FEBRUARY 7, 2015

The post 50 Shades of Green – Standing up to violence against women appeared first on FundraisingCoach.com. Invest #50ShadesofGreen to help end abuse. Let''s turn the multi-million corporate ad budget for 50 Shades of Grey on its head. My wife and I saw our friend JoAnne Hankey suggest people not see the movie but give the money they would''ve spent to a women''s shelter. Awesome idea, isn''t it? Let''s make it ridiculously easy to give.

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Cause Related Marketing

DECEMBER 27, 2007

I have watched the plentiful news coverage about Wal-Mart’s green turn and read many opinions both skeptical and convinced. Tags: Sam's Club Rainforest Alliance Wal-Mart Green Cause Marketing Faitrade Labelling Organizations Until now I have withheld judgment.Talk, after all, (mine included) is cheap.But it seems increasingly clear that Wal-Mart is not…as the doubters say… just ‘greenwashing’.How How did I come to this conclusion?Well

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SocialButterfly

JULY 13, 2010

Because, eventually, the light turns green. Change can be a stop-go process, and sometimes, you feel held at yellow for what seems never-ending. On the social marketing list serv, someone recently asked–in so many words– How do you make change happen? You might have this question (I know I’ve asked it plenty of times myself). Today, I’d like to share with you the “traffic light&# approach.

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Cause Related Marketing

MARCH 30, 2012

Cone Communications released a new survey on Tuesday, March 27, 2012 about consumer expectations and understanding of corporate green claims, and the results are both a wake-up call and an opportunity for companies messaging their green bona fides. In the study, called the 2012 Cone Green Gap Trend Tracker, Cone found that consumers just aren’t willing to do their due diligence when it comes to the environmental impacts of a company’s products.

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Fundraiser Ideas

NOVEMBER 21, 2011

Julian Greene is a blogger and fundraiser. She is now the owner of The Bona Dea Café and Oktober Moon Events. Luke: Are you involved with fundraising right now? If so, what do you do? If not, what is your background with fundraising and what do you do now? Don’t hold back. We want to hear everything. Julian: I’ve been involved with fundraising for a long time, but it has recently taken on a whole new role for me. I’ve started my own organization and am seeking non-profit status for us.

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Selfish Giving

MAY 15, 2018

Today on CauseTalk Radio , Megan and I talk to Kate Hayes , Director of Direct Impact for Echoing Green about their unique efforts to spot emerging mid-career business leaders and invest deeply in their success to accelerate their impact in the social sector. On the show, Megan, Kate and I discuss: Kate Hayes, Echoing Green. What is Echoing Green and the Direct Impact program? Show Notes Echoing Green Kate Hayes on Twitter The Echoing Green by William Blake.

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Selfish Giving

NOVEMBER 24, 2009

I love Starbucks. I love Product (RED). I love cause marketing. If you have a problem with any of these you should probably leave now. Through December 1st when customers spend $15 on any purchase Starbucks will automatically make a $1 donation to The Global Fund on their behalf. Customers also get a copy of the exclusive All You Need Is Love Holiday CD for free. But that’s not all.

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Nonprofit Marketing Blog

JULY 26, 2012

Last week, I blogged about how buying green products can make people feel they are off the hook for further good. Today comes more interesting news for environmentalists—sent to me via Mark Rovner - saying that guilt doesn’t inspire people to go green. Telling people to act green because it is the right thing for the larger society isn’t a great message for Americans.

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Marketing for Nonprofits

NOVEMBER 29, 2010

Check out their new site Green Gift Monday for ideas. Another great way to "green" your holiday season is to send FREE e-cards instead of paper. Check out The Nature Conservancy's Green Gift Monday Guide for more ideas on how to "green" your holiday season. What's your best green gift? Tags: Green Gift Monday The Nature Conservancy Cyber Monday If you're like most American's, you'll spend at least a portion of your day at work today (Admit it.

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Cause Related Marketing

APRIL 22, 2009

In honor of Earth Day I’m going to step aside from my usual emphasis on cause marketing to talk about 10 green blogs that can help you make a difference for the earth and its inhabitants.Treehugger.com, owned by Discovery Communications is kinda the 800 pound gorilla in this space.

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Seeking Grant Money Today

MARCH 2, 2008

Green Building Council Commits Additional $1 Million to Fund Green Building Research Deadlines: March 6, 2008 (Pre-proposal Submissions); Grant pre-proposals will be accepted from February 12 through March 6, 2008. Green Building Council ( [link] ), a nonprofit membership organization whose vision is a sustainable built environment within a generation, has doubled its funding commitment for green building research grants to be awarded in 2008 to a total of $2 million.

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Cause Related Marketing

NOVEMBER 21, 2008

Hell has officially frozen over.Boston law firm Sherin & Lodgen announced on Friday, Nov. 15 that during 2009 it will discount 15 percent from its standard rates to clients housed in buildings which are existing or registered LEED certified.As I’ve pointed out before, cause marketing is about motivating certain behaviors. Usually it involves money going to a cause. However, there are plenty of.

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Getting Attention

APRIL 2, 2009

In celebration of Earth Day (April 22nd), GreatNonprofits is holding a contest to ID the best environmental nonprofits out there, as rated by volunteers, donors and others in the know.

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Donor Power Blog

MAY 18, 2009

In case you hadn't heard, absinthe (also called wormwood and the Green Fairy) has a reputation. Here's some news: Virgin America Airline now offers absinthe in-flight. Since when is an airline adding a particular beverage to its menu news? In this case it kind of is. It's seen as mysterious, dangerous, mind-altering. It was a banned substance around the world until recently. It only became legal in the US in 2007.

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A. Fine Blog

JUNE 17, 2009

Exciting news from Echoing Green yesterday as they announced this year’s fellows. From their announcement: Our 2009 Echoing Green Fellows are ready to spark change around the world, in areas such as civil and human rights, education and youth leadership, health and public service. Newly announced Fellows Barbara Bush and Jonny Dorsey are working on Global [.].

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Fundraising Coach

FEBRUARY 17, 2011

You’ve got a month. Have you figured out a way to use St. Patrick’s Day to raise some funds for your cause? What if you did a mailing along these lines: Dear , You’ve heard of the “luck of the Irish&# ? Well this St. Patrick’s Day, families at our shelter could use that sort of luck. The winter and ongoing recession are taking a toll on families like the Smiths. Would you give to the Shelter’s Pot of Gold Fund ?

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Getting Attention

OCTOBER 1, 2013

Green Media Toolshed was launched in 2000 to strengthen communications impact within the environmental movement. Green Media Toolshed is now officially Netcentric Campaigns. Branding and Messages Green Media Toolshed message development Netcentric Campaigns nonprofit branding Nonprofit Communications nonprofit marketing It’s rare to see an organization change its name and that’s a good thing. Name changes are a delicate matter.

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Getting Attention

OCTOBER 10, 2013

I saw that again last week with your strong response to the Green Media Toolshed -> Netcentric Campaigns case study. We’ve been running projects as a division of Green Media Toolshed called Netcentric. We did keep a tie to our green roots by making sure that our logo integrated the color green. Branding and Messages Green Media Toolshed message development Netcentric Campaigns nonprofit branding Nonprofit Communications nonprofit marketing

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Nonprofit Marketing Blog

APRIL 8, 2009

Consumers Like Green, but Are Skeptical of Corporate Claims. consumers (23%) say they have “no way of knowing” if a product is green or actually does what it claims, signaling a lack of confidence in green marketing and revealing a widespread “green trust gap.&# Interest in Green Holds Despite Tough Economy. Price and Performance Still Paramount, But Green Gains Ground. BBMG’s second annual Conscious Consumer Report is out.

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Non Profit Marketing 360

FEBRUARY 9, 2012

We asked Steve Frillmann, Executive Director of Green Guerillas in New York ( and interviewed on this blog ), why Green Guerillas has used social media, but only sparingly: Numerous people having being pushing Green Guerillas to embrace social media as an outreach and fundraising tool. Should you? Must you? If we aren’t careful, we might be entranced to believe social-media networking platforms have been around for quite a while.

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Non Profit Marketing 360

MAY 2, 2012

Blogs Community eNewsletter Environment Greening How-to Publications Resource Study Urban Farming community gardening Drought greening Home and Garden homes Rain Rainwater tankA community garden in Montreal, Canada (Photo credit: Wikipedia). The weather in the mid-Atlantic states has been, well, awkward this spring. April temperatures have been cooler than February temperatures, and drought conditions are already a concern.

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Cause Related Marketing

APRIL 17, 2009

The most interesting wrinkle in this year’s campaign is a kind of virtual paper icon campaign for the benefiting charity, Global Green USA. The money is donated by Electrolux a dollar at a time to Global Green USA’s green schools initiative when you virtually plant a flower.KaBOOM, the nonprofit playground builder. Tags: Kelly Ripa Global Green USA Disney Crowdspring OyHello KaBOOM First Book YMCA Echoing Green Julianne Hough Electrolux Jumpstart

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Non Profit Marketing 360

JANUARY 26, 2013

Urban Farming brooklyn East New York East New York Brooklyn East New York Farms ENYF greening Intern internship Journalism Metro Areas New York November NYC United StatesThe folks at East New York Farms are now taking applications for the 2013 Youth Internship program. ENYF are looking for youth ages 13-15 who live or go to school in East New York and are interested in making a difference in their community.

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Selfish Giving

JANUARY 23, 2013

Take Green Apple Books , which has been a fixture of San Francisco’s Richmond neighborhood for over forty years. Pete Mulvihill, the co-owner of Green Apple, knows his store is a natural for the harried shopper that’s forgotten a party gift. Cause Practices cause marketing checkinforgood.com green apple bookstoreThere’s isn’t a more endangered business than independent bookstores.

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Non Profit Marketing 360

MAY 22, 2012

” Advocacy Civics Community Development Education: Technology Environment Fundraising Grants Health Low-Income Major Gift Nonprofit Philanthropy Resource Video advocacy Dell Dell computer development Grant Proposal Grant-Making Foundations greening philanthropy Sustainability Trust for Public Land videoDell Computers was founded in 1984 in Austin Texas and it became a worldwide leader in online sales of MSDOS/Windows/x86 computers within a decade.

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Nonprofit Marketing Blog

APRIL 3, 2009

HOW TO GET YOUR GREEN NONPROFIT SOME RECOGNITION AND ICE CREAM: You could even win a prize in the GreatNonprofits 2009 Green Choice Awards. HOW DO TO A BETTER JOB WITH SOCIAL MEDIA: Chris Brogan has a great post on how to avoid being “that guy&# (the awful, blurting, annoying one we’ve all met at a party) in the world of social media. He has an excellent list of how to build relationships with folks online.

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Non Profit Marketing 360

NOVEMBER 21, 2011

According to Intel’s Intel’s CSR 2010 Report: Executive Summary , the tech company gave over $1 billion to education projects and over $135 million in green-tech projects that had a bearing on Intel’s own technology development. Civics Community Environment Fundraising Grants Grants and Funding Greening Health How-to Nonprofit Philanthropy Resource Apple carbon emissions education Intel Intel Corporation Microsoft Non-profit organization Technology

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Non Profit Marketing 360

JULY 5, 2012

Advocacy Cause Marketing Civics Climate Change Community Environment Fundraising Greening Marketing Media Review Nonprofit Politics Public Media relationships Reviews Social Media Technology advocacy communication Copenhagen OneClimate OneWorld Online Communities Social network Social networking serviceOf course those who are engaged in the pressing issues of environmental degradation and global warming want to reach out to audiences as wide as possible.

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Cause Related Marketing

APRIL 14, 2009

to his website called Green Any Site (GAS) and drag his bookmarklet. also called Green Any Site. When you press the resulting ‘Green This Purchase’ button every time you make a purchase online a donation is. Tags: Green Any Site United Negro College Fund Tal Ater Amazon Web Services Conservation International By profession, Tal Ater is a web programmer and affiliate marketer. But by inclination he is a “treehugger,” and, how to put this? … a bit of a subversive.Go

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Non Profit Marketing 360

APRIL 17, 2012

Advice Blogs Branding Cause Marketing Communications Community Design Marketing Media Review Newspaper Article Nonprofit Public Media Public Relations Research Resource Reviews Site Administration Social Media Storytelling Technology Web and Print Web Design Amy Sample Ward Beth Kanter carbon emissions Charitable organization communication design greening Marketing and Advertising Non-profit organization Nonprofit organization Online Communities Pinterest Social network

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Non Profit Marketing 360

OCTOBER 7, 2011

Cloud computing is also comparatively green, as materials are amassed into efficient server farms rather than spread throughout a myriad of energy-consuming devices. In technology terms, ‘the cloud’ is the internet used as storage space (space traditionally taken up on a hard drive in a computer) and as software server (software traditionally installed on that hard drive to run applications).

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Getting Attention

APRIL 21, 2010

It’s supported by a terrific new network of green school activists and initiatives, and the community building is reinforced by an e-newsletter. The Green for Life video series was launched by the United Methodist Church and an action alert of Six Things You Can Do this Earth Day shared by United Methodist Women. Leveraging a news item or holiday by connecting your org to its theme is a tried-and-true nonprofit media relations strategy that succeeds at little cost.

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Nonprofit Marketing Blog

MAY 25, 2010

From today’s AdAge , a screen shot of the satirical rogue Twitter feed, BP GlobalPR. The front page headline in yesterday’s Washington Post was not what you wanted to see if you work for the Nature Conservancy: “Oil spill threatens to stain alliances: Environmental nonprofits face potential backlash as supporters learn of ties to BP.&# It was worse online : “Nature Conservancy faces potential backlash from ties with BP.&#.

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Non Profit Marketing 360

JULY 26, 2011

Aging Community Health Independent Living Media Review News and Current Affairs Retirement Living Seniors Life Storytelling Video Wellness advocacy Aging Baby Boomers Baby Boom Generation Baby Boomer Civil Rights Movement Documentary Draft dodger Fuel efficiency Green Party of Canada candidates 2006 Canadian federal election Haight-Ashbury United States video

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