You can learn much more about how to use stories in fundraising from chapter 7 of Green Light Fundraising: Your Sustainable Fundraising Guide to Raising $50,000 to $500,000 a Year to Light Up the Eyes of People You Serve and Your Donors. Green Light Fundraising is available as a free download at <a href=”[link]. Uncategorized green light fundraising mazarine treyz rich fossI first noticed the power of stories in the early 1980’s. MORE
Because, eventually, the light turns green. Change can be a stop-go process, and sometimes, you feel held at yellow for what seems never-ending. On the social marketing list serv, someone recently asked–in so many words– How do you make change happen? MORE
Julian Greene is a blogger and fundraiser. She is now the owner of The Bona Dea Café and Oktober Moon Events. Luke: Are you involved with fundraising right now? If so, what do you do? If not, what is your background with fundraising and what do you do now? Don’t hold back. We want to hear everything. Julian: I’ve been involved with fundraising for a long time, but it has recently taken on a whole new role for me. I’ve started my own organization and am seeking non-profit status for us. MORE
Recalde, Shareholder and Chair of the Corporate Department, Sheehan Phinney Bass + Green PA, a law firm founded in 1937 with four offices in New Hampshire and Massachusetts. Maria Recalde Sheehan Phinney Bass + Green PA Cause Marketing Law MORE
“Flesh without Blood” – Grimes From Fundraiser Grrrl Rory Green (When your event has gone horribly, horribly wrong and you basically want to run away). Recently I was reading about Pythagoras, and his musical theories. MORE
Green Building Council Commits Additional $1 Million to Fund Green Building Research Deadlines: March 6, 2008 (Pre-proposal Submissions); Grant pre-proposals will be accepted from February 12 through March 6, 2008. Green Building Council ( [link] ), a nonprofit membership organization whose vision is a sustainable built environment within a generation, has doubled its funding commitment for green building research grants to be awarded in 2008 to a total of $2 million. MORE
Communication and Digital Content Manager Global Green USA (Santa Monica, CA). Please post YOUR nonprofit marketing job here Communication and Digital Content Manager Global Green USA (Santa Monica, CA) Communications Director Americans for Tax Fairness (Washington, D.C.) MORE
In honor of Earth Day I’m going to step aside from my usual emphasis on cause marketing to talk about 10 green blogs that can help you make a difference for the earth and its inhabitants.Treehugger.com, owned by Discovery Communications is kinda the 800 pound gorilla in this space. MORE
It’s for a new green enterprise and it includes a $40,000 ‘green’ kitchen giveaway and a $1,000 bribe…er. So was I.Here’s what it’s about.Foodservicewarehouse.com is giving away a $40,000 green commercial kitchen in order to promote its new green. MORE
In the middle of the chart, around the $500,000 – $5 million ranges, we see more green, which equals communications budgets in the $5,000 – $50,000 range. MORE
The fine folks at Baltimore Green Works have been putting on Baltimore Green Week for the past eight years , and they are calling for submissions for those individuals and organizations ready to make the ninth one the best yet. Green Week is part of BGW’s ongoing EcoFest. MORE
Also, I’m selling sponsorships and booths for Austin Earth Day (April 20th and 23rd) for Austin Green Art , so if you want to have a presence at a massive green event in Austin with an estimated attendance of 5,000 people for some ridiculously small price, you and me, we need to talk. MORE
One of the complaints greens have about cause marketing is that it typically incentivizes and rewards the purchase of more stuff. Tags: Nature Conservancy Samsung Sprint Green Cause Marketing MORE
>> The little green light blog. Veritus Group knows more about fundraising than most people learn in a lifetime. Here’s some of their wisdom : 5 things truly great nonprofits do: They pay staff well! They make their projects and programs awesome! MORE
For the April ‘Green Issue,’ when you bought the magazine at newsstands, Outside made a $1 donation to the Conservation Alliance up to $50,000.According to a press release issued in January, the issue would:“… explore and deliver the concept of ‘green’ in a proactive, relevant, bold. Tags: Outside Magazine Conservation Alliance Green Cause Marketing Earlier this year Outside Magazine offered a challenging cause marketing promotion that I only just came across. MORE
In celebration of Earth Day (April 22nd), GreatNonprofits is holding a contest to ID the best environmental nonprofits out there, as rated by volunteers, donors and others in the know. MORE
Green Media Toolshed was launched in 2000 to strengthen communications impact within the environmental movement. Green Media Toolshed is now officially Netcentric Campaigns. Branding and Messages Green Media Toolshed message development Netcentric Campaigns nonprofit branding Nonprofit Communications nonprofit marketing It’s rare to see an organization change its name and that’s a good thing. Name changes are a delicate matter. MORE
Last week, I blogged about how buying green products can make people feel they are off the hook for further good. Today comes more interesting news for environmentalists—sent to me via Mark Rovner - saying that guilt doesn’t inspire people to go green. MORE
In case you hadn't heard, absinthe (also called wormwood and the Green Fairy) has a reputation. Here's some news: Virgin America Airline now offers absinthe in-flight. Since when is an airline adding a particular beverage to its menu news? In this case it kind of is. MORE
Digital Communications Coordinator , Urban Green Council (New York, NY). Director of Strategic Communications , Echoing Green (New York, NY). Please post your nonprofit marketing position here for full-time or part-time staff, consulting or internship opportunities. New Opportunities. MORE
The post 50 Shades of Green – Standing up to violence against women appeared first on FundraisingCoach.com. Invest #50ShadesofGreen to help end abuse. Let''s turn the multi-million corporate ad budget for 50 Shades of Grey on its head. MORE
Assistant Director – Marketing and Communications URJ Greene Family Camp (Austin, TX). Post YOUR open nonprofit marketing and communications positions here. Associate Communications & Marketing Manager Point Foundation (New York, NY). Communications Coordinator The Nonprofit Association of Oregon (Portland, OR). Communications Manager Children Without Worms (Atlanta, GA). Communications Manager Make-A-Wish Missouri (St. Louis, MO). MORE
Check out their new site Green Gift Monday for ideas. Another great way to "green" your holiday season is to send FREE e-cards instead of paper. Check out The Nature Conservancy's Green Gift Monday Guide for more ideas on how to "green" your holiday season. MORE
Atlanta Falcons QB Matt Ryan and Super Bowl 45 bound Green Bay Packer wide receiver Donald Driver. NFL Matt Ryan Atlanta Falcons Green Bay Packers Sports Illustrated Golf Digest Faux Cause Marketing Ads Super Bowl Donald Driver MORE
Exciting news from Echoing Green yesterday as they announced this year’s fellows. From their announcement: Our 2009 Echoing Green Fellows are ready to spark change around the world, in areas such as civil and human rights, education and youth leadership, health and public service. Newly announced Fellows Barbara Bush and Jonny Dorsey are working on Global [.]. MORE
A community garden created by local residents with the help and support of Green Guerillas. We recently spoke with Steve Frillmann, executive director of Green Guerillas , a nonprofit organization that supports hundreds of community gardens (and gardeners) in New York City. MORE
Perhaps I am naive as Rhode Island the rhode island greening no jurisdiction to order a parent or as a corporation is required to pay approximately the rhode island greening a divorce to take a walk through the rhode island greening is beautiful. These penalties have a room you and your matter is heard before a judge who believes that two parents with that amount of time as the rhode island greening this poor woman back into court to try to have fun. MORE
If you are searching for work in the Mid-Atlantic region (Maryland, Washington DC, Virginia), The Mid-Atlantic Regional Collaborative (MARC) has been pushing green jobs at their website over the last couple of years – a trend that has been growing across the country over the last decade or so. The Mid-Atlantic Regional Collaborative MARC should not be confused with the Maryland Area Regional Commuter MARC (though that too has green credentials). Click here for jobs. MORE
Tags: Corporate Social Responsibility Rocky Mountain Power Green Cause Marketing MORE
Consumers Like Green, but Are Skeptical of Corporate Claims. consumers (23%) say they have “no way of knowing” if a product is green or actually does what it claims, signaling a lack of confidence in green marketing and revealing a widespread “green trust gap.&# Interest in Green Holds Despite Tough Economy. Price and Performance Still Paramount, But Green Gains Ground. BBMG’s second annual Conscious Consumer Report is out. MORE
Tags: sponsorship Definition of Cause Marketing Corporate Social Responsibility Corporate Giving Green Marketing Employee Morale Corporate Citizenship Carol Cone MORE
You’ve got a month. Have you figured out a way to use St. Patrick’s Day to raise some funds for your cause? What if you did a mailing along these lines: Dear , You’ve heard of the “luck of the Irish&# ? Well this St. MORE
I love Starbucks. I love Product (RED). I love cause marketing. If you have a problem with any of these you should probably leave now. Through December 1st when customers spend $15 on any purchase Starbucks will automatically make a $1 donation to The Global Fund on their behalf. MORE
I saw that again last week with your strong response to the Green Media Toolshed -> Netcentric Campaigns case study. We’ve been running projects as a division of Green Media Toolshed called Netcentric. Part 1: Name Change Why, When & Hows. MORE
Cone Communications released a new survey on Tuesday, March 27, 2012 about consumer expectations and understanding of corporate green claims, and the results are both a wake-up call and an opportunity for companies messaging their green bona fides. In the study, called the 2012 Cone Green Gap Trend Tracker, Cone found that consumers just aren’t willing to do their due diligence when it comes to the environmental impacts of a company’s products. MORE
This thought was sparked by the ad above placed on Easter Sunday in newspapers all over its service area by Hobby Lobby, the privately-held retailer founded and owned by David Green, age 69. Christian Cause Marketing Chick-fil-A Hobby Lobby David Green MORE
Here is another brief video showing how EcoMedia helped fund green initiatives and retrofitting at the EcoTarium in Worcester, Massachusetts: If your nonprofit organization has similar ambitions and needs, contact one of EcoMedia’s regional offices for further information. MORE
Take Green Apple Books , which has been a fixture of San Francisco’s Richmond neighborhood for over forty years. Pete Mulvihill, the co-owner of Green Apple, knows his store is a natural for the harried shopper that’s forgotten a party gift. MORE
It can be known as white-washing, green-washing, or pink-washing. So you’ll buy toilet paper that is “green.&# Tags: Corporate donations bad taste barbara ehrenreich big tobacco breast cancer cause marketing corporate responsibility donation policies green toilet paper greenwashing i support our tumors kitten vivisections pink ribbon pink yogurt pinkwashing political purchases proctor and gamble whitewashing Have you seen a pink ribbon recently? MORE
I have watched the plentiful news coverage about Wal-Mart’s green turn and read many opinions both skeptical and convinced. Tags: Sam's Club Rainforest Alliance Wal-Mart Green Cause Marketing Faitrade Labelling Organizations MORE
And one idea we came across challenges our desires to find just the right holiday gift for a loved one while maintaining our green/environmentalist cred. Are we indeed doing more harm than good when we buy from those ‘Green Gift Guides’ that show up in many of our (e)mail inboxes? MORE
Greening Baltimore,one lot at a time. In the past, community gardens and green spaces were often viewed as an interim use – something nice to do until the land could generate some cash. MORE
Hell has officially frozen over.Boston law firm Sherin & Lodgen announced on Friday, Nov. 15 that during 2009 it will discount 15 percent from its standard rates to clients housed in buildings which are existing or registered LEED certified.As MORE
Green Related Topics 
Nonprofit Marketing Blog
JULY 26, 2012
Last week, I blogged about how buying green products can make people feel they are off the hook for further good. Today comes more interesting news for environmentalists—sent to me via Mark Rovner - saying that guilt doesn’t inspire people to go green.
Fundraising Coach
FEBRUARY 7, 2015
The post 50 Shades of Green – Standing up to violence against women appeared first on FundraisingCoach.com. Invest #50ShadesofGreen to help end abuse. Let''s turn the multi-million corporate ad budget for 50 Shades of Grey on its head.
Non Profit Marketing 360
APRIL 2, 2012
Here is another brief video showing how EcoMedia helped fund green initiatives and retrofitting at the EcoTarium in Worcester, Massachusetts: If your nonprofit organization has similar ambitions and needs, contact one of EcoMedia’s regional offices for further information.
Cause Related Marketing
MARCH 30, 2012
Cone Communications released a new survey on Tuesday, March 27, 2012 about consumer expectations and understanding of corporate green claims, and the results are both a wake-up call and an opportunity for companies messaging their green bona fides. In the study, called the 2012 Cone Green Gap Trend Tracker, Cone found that consumers just aren’t willing to do their due diligence when it comes to the environmental impacts of a company’s products.
Cause Related Marketing
FEBRUARY 1, 2011
Atlanta Falcons QB Matt Ryan and Super Bowl 45 bound Green Bay Packer wide receiver Donald Driver. NFL Matt Ryan Atlanta Falcons Green Bay Packers Sports Illustrated Golf Digest Faux Cause Marketing Ads Super Bowl Donald Driver
Getting Attention
OCTOBER 10, 2013
I saw that again last week with your strong response to the Green Media Toolshed -> Netcentric Campaigns case study. We’ve been running projects as a division of Green Media Toolshed called Netcentric. Part 1: Name Change Why, When & Hows.
Cause Related Marketing
FEBRUARY 17, 2010
Tags: Corporate Social Responsibility Rocky Mountain Power Green Cause Marketing
Non Profit Marketing 360
DECEMBER 20, 2011
And one idea we came across challenges our desires to find just the right holiday gift for a loved one while maintaining our green/environmentalist cred. Are we indeed doing more harm than good when we buy from those ‘Green Gift Guides’ that show up in many of our (e)mail inboxes?
Cause Related Marketing
OCTOBER 4, 2007
For the April ‘Green Issue,’ when you bought the magazine at newsstands, Outside made a $1 donation to the Conservation Alliance up to $50,000.According to a press release issued in January, the issue would:“… explore and deliver the concept of ‘green’ in a proactive, relevant, bold. Tags: Outside Magazine Conservation Alliance Green Cause Marketing Earlier this year Outside Magazine offered a challenging cause marketing promotion that I only just came across.
Cause Related Marketing
JANUARY 28, 2010
One of the complaints greens have about cause marketing is that it typically incentivizes and rewards the purchase of more stuff. Tags: Nature Conservancy Samsung Sprint Green Cause Marketing
Non Profit Marketing 360
SEPTEMBER 1, 2011
Greening Baltimore,one lot at a time. In the past, community gardens and green spaces were often viewed as an interim use – something nice to do until the land could generate some cash.
Non Profit Marketing 360
AUGUST 11, 2011
The fine folks at Baltimore Green Works have been putting on Baltimore Green Week for the past eight years , and they are calling for submissions for those individuals and organizations ready to make the ninth one the best yet. Green Week is part of BGW’s ongoing EcoFest.
Fundraising Breakthroughs
MAY 26, 2013
Perhaps I am naive as Rhode Island the rhode island greening no jurisdiction to order a parent or as a corporation is required to pay approximately the rhode island greening a divorce to take a walk through the rhode island greening is beautiful. These penalties have a room you and your matter is heard before a judge who believes that two parents with that amount of time as the rhode island greening this poor woman back into court to try to have fun.
Wild Woman Fundraising
FEBRUARY 27, 2011
Also, I’m selling sponsorships and booths for Austin Earth Day (April 20th and 23rd) for Austin Green Art , so if you want to have a presence at a massive green event in Austin with an estimated attendance of 5,000 people for some ridiculously small price, you and me, we need to talk.
Non Profit Marketing 360
JULY 18, 2011
If you are searching for work in the Mid-Atlantic region (Maryland, Washington DC, Virginia), The Mid-Atlantic Regional Collaborative (MARC) has been pushing green jobs at their website over the last couple of years – a trend that has been growing across the country over the last decade or so. The Mid-Atlantic Regional Collaborative MARC should not be confused with the Maryland Area Regional Commuter MARC (though that too has green credentials). Click here for jobs.
Cause Related Marketing
OCTOBER 4, 2008
It’s for a new green enterprise and it includes a $40,000 ‘green’ kitchen giveaway and a $1,000 bribe…er. So was I.Here’s what it’s about.Foodservicewarehouse.com is giving away a $40,000 green commercial kitchen in order to promote its new green.
Selfish Giving
NOVEMBER 24, 2009
I love Starbucks. I love Product (RED). I love cause marketing. If you have a problem with any of these you should probably leave now. Through December 1st when customers spend $15 on any purchase Starbucks will automatically make a $1 donation to The Global Fund on their behalf.
Cause Related Marketing
JANUARY 21, 2009
Tags: sponsorship Definition of Cause Marketing Corporate Social Responsibility Corporate Giving Green Marketing Employee Morale Corporate Citizenship Carol Cone
Cause Related Marketing
DECEMBER 27, 2007
I have watched the plentiful news coverage about Wal-Mart’s green turn and read many opinions both skeptical and convinced. Tags: Sam's Club Rainforest Alliance Wal-Mart Green Cause Marketing Faitrade Labelling Organizations
Wild Woman Fundraising
JUNE 20, 2016
“Flesh without Blood” – Grimes From Fundraiser Grrrl Rory Green (When your event has gone horribly, horribly wrong and you basically want to run away). Recently I was reading about Pythagoras, and his musical theories.
Selfish Giving
JANUARY 23, 2013
Take Green Apple Books , which has been a fixture of San Francisco’s Richmond neighborhood for over forty years. Pete Mulvihill, the co-owner of Green Apple, knows his store is a natural for the harried shopper that’s forgotten a party gift.
SocialButterfly
JULY 13, 2010
Because, eventually, the light turns green. Change can be a stop-go process, and sometimes, you feel held at yellow for what seems never-ending. On the social marketing list serv, someone recently asked–in so many words– How do you make change happen?
Seeking Grant Money Today
MARCH 2, 2008
Green Building Council Commits Additional $1 Million to Fund Green Building Research Deadlines: March 6, 2008 (Pre-proposal Submissions); Grant pre-proposals will be accepted from February 12 through March 6, 2008. Green Building Council ( [link] ), a nonprofit membership organization whose vision is a sustainable built environment within a generation, has doubled its funding commitment for green building research grants to be awarded in 2008 to a total of $2 million.
Cause Related Marketing
APRIL 22, 2009
In honor of Earth Day I’m going to step aside from my usual emphasis on cause marketing to talk about 10 green blogs that can help you make a difference for the earth and its inhabitants.Treehugger.com, owned by Discovery Communications is kinda the 800 pound gorilla in this space.
Donor Power Blog
MAY 18, 2009
In case you hadn't heard, absinthe (also called wormwood and the Green Fairy) has a reputation. Here's some news: Virgin America Airline now offers absinthe in-flight. Since when is an airline adding a particular beverage to its menu news? In this case it kind of is.
iMarketSmart
SEPTEMBER 21, 2016
>> The little green light blog. Veritus Group knows more about fundraising than most people learn in a lifetime. Here’s some of their wisdom : 5 things truly great nonprofits do: They pay staff well! They make their projects and programs awesome!
Kivi's Nonprofit Communications Blog
DECEMBER 13, 2016
In the middle of the chart, around the $500,000 – $5 million ranges, we see more green, which equals communications budgets in the $5,000 – $50,000 range.
Marketing for Nonprofits
NOVEMBER 29, 2010
Check out their new site Green Gift Monday for ideas. Another great way to "green" your holiday season is to send FREE e-cards instead of paper. Check out The Nature Conservancy's Green Gift Monday Guide for more ideas on how to "green" your holiday season.
Fundraising Coach
FEBRUARY 17, 2011
You’ve got a month. Have you figured out a way to use St. Patrick’s Day to raise some funds for your cause? What if you did a mailing along these lines: Dear , You’ve heard of the “luck of the Irish&# ? Well this St.
Getting Attention
JANUARY 26, 2015
Communication and Digital Content Manager Global Green USA (Santa Monica, CA). Please post YOUR nonprofit marketing job here Communication and Digital Content Manager Global Green USA (Santa Monica, CA) Communications Director Americans for Tax Fairness (Washington, D.C.)
A. Fine Blog
JUNE 17, 2009
Exciting news from Echoing Green yesterday as they announced this year’s fellows. From their announcement: Our 2009 Echoing Green Fellows are ready to spark change around the world, in areas such as civil and human rights, education and youth leadership, health and public service. Newly announced Fellows Barbara Bush and Jonny Dorsey are working on Global [.].
Cause Related Marketing
NOVEMBER 21, 2008
Hell has officially frozen over.Boston law firm Sherin & Lodgen announced on Friday, Nov. 15 that during 2009 it will discount 15 percent from its standard rates to clients housed in buildings which are existing or registered LEED certified.As
Getting Attention
OCTOBER 13, 2014
Assistant Director – Marketing and Communications URJ Greene Family Camp (Austin, TX). Post YOUR open nonprofit marketing and communications positions here. Associate Communications & Marketing Manager Point Foundation (New York, NY). Communications Coordinator The Nonprofit Association of Oregon (Portland, OR). Communications Manager Children Without Worms (Atlanta, GA). Communications Manager Make-A-Wish Missouri (St. Louis, MO).
Wild Woman Fundraising
OCTOBER 5, 2011
You can learn much more about how to use stories in fundraising from chapter 7 of Green Light Fundraising: Your Sustainable Fundraising Guide to Raising $50,000 to $500,000 a Year to Light Up the Eyes of People You Serve and Your Donors. Green Light Fundraising is available as a free download at <a href=”[link]. Uncategorized green light fundraising mazarine treyz rich fossI first noticed the power of stories in the early 1980’s.
Getting Attention
FEBRUARY 10, 2014
Digital Communications Coordinator , Urban Green Council (New York, NY). Director of Strategic Communications , Echoing Green (New York, NY). Please post your nonprofit marketing position here for full-time or part-time staff, consulting or internship opportunities. New Opportunities.
Wild Woman Fundraising
FEBRUARY 19, 2010
It can be known as white-washing, green-washing, or pink-washing. So you’ll buy toilet paper that is “green.&# Tags: Corporate donations bad taste barbara ehrenreich big tobacco breast cancer cause marketing corporate responsibility donation policies green toilet paper greenwashing i support our tumors kitten vivisections pink ribbon pink yogurt pinkwashing political purchases proctor and gamble whitewashing Have you seen a pink ribbon recently?
Cause Related Marketing
MAY 14, 2012
Recalde, Shareholder and Chair of the Corporate Department, Sheehan Phinney Bass + Green PA, a law firm founded in 1937 with four offices in New Hampshire and Massachusetts. Maria Recalde Sheehan Phinney Bass + Green PA Cause Marketing Law
Nonprofit Marketing Blog
APRIL 8, 2009
Consumers Like Green, but Are Skeptical of Corporate Claims. consumers (23%) say they have “no way of knowing” if a product is green or actually does what it claims, signaling a lack of confidence in green marketing and revealing a widespread “green trust gap.&# Interest in Green Holds Despite Tough Economy. Price and Performance Still Paramount, But Green Gains Ground. BBMG’s second annual Conscious Consumer Report is out.
Getting Attention
APRIL 2, 2009
In celebration of Earth Day (April 22nd), GreatNonprofits is holding a contest to ID the best environmental nonprofits out there, as rated by volunteers, donors and others in the know.
Cause Related Marketing
APRIL 25, 2011
This thought was sparked by the ad above placed on Easter Sunday in newspapers all over its service area by Hobby Lobby, the privately-held retailer founded and owned by David Green, age 69. Christian Cause Marketing Chick-fil-A Hobby Lobby David Green
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