INDUSTRY INSIGHTS YOUR PEERS ARE READING
According to Intel’s Intel’s CSR 2010 Report: Executive Summary , the tech company gave over $1 billion to education projects and over $135 million in green-tech projects that had a bearing on Intel’s own technology development. MORE
We asked Steve Frillmann, Executive Director of Green Guerillas in New York ( and interviewed on this blog ), why Green Guerillas has used social media, but only sparingly: Numerous people having being pushing Green Guerillas to embrace social media as an outreach and fundraising tool. Should you? Must you? If we aren’t careful, we might be entranced to believe social-media networking platforms have been around for quite a while. MORE
Because, eventually, the light turns green. Change can be a stop-go process, and sometimes, you feel held at yellow for what seems never-ending. On the social marketing list serv, someone recently asked–in so many words– How do you make change happen? MORE
Julian Greene is a blogger and fundraiser. She is now the owner of The Bona Dea Café and Oktober Moon Events. Luke: Are you involved with fundraising right now? If so, what do you do? If not, what is your background with fundraising and what do you do now? Don’t hold back. We want to hear everything. Julian: I’ve been involved with fundraising for a long time, but it has recently taken on a whole new role for me. I’ve started my own organization and am seeking non-profit status for us. MORE
Recalde, Shareholder and Chair of the Corporate Department, Sheehan Phinney Bass + Green PA, a law firm founded in 1937 with four offices in New Hampshire and Massachusetts. Maria Recalde Sheehan Phinney Bass + Green PA Cause Marketing Law MORE
Green Building Council Commits Additional $1 Million to Fund Green Building Research Deadlines: March 6, 2008 (Pre-proposal Submissions); Grant pre-proposals will be accepted from February 12 through March 6, 2008. Green Building Council ( [link] ), a nonprofit membership organization whose vision is a sustainable built environment within a generation, has doubled its funding commitment for green building research grants to be awarded in 2008 to a total of $2 million. MORE
From the people who brought us the Civil Rights Movement and Haight-Ashbury, draft-dodging and fuel-efficient draft airplanes comes a new movement meant to revolutionize the ways we think about aging. MORE
In honor of Earth Day I’m going to step aside from my usual emphasis on cause marketing to talk about 10 green blogs that can help you make a difference for the earth and its inhabitants.Treehugger.com, owned by Discovery Communications is kinda the 800 pound gorilla in this space. MORE
It’s for a new green enterprise and it includes a $40,000 ‘green’ kitchen giveaway and a $1,000 bribe…er. So was I.Here’s what it’s about.Foodservicewarehouse.com is giving away a $40,000 green commercial kitchen in order to promote its new green. MORE
The fine folks at Baltimore Green Works have been putting on Baltimore Green Week for the past eight years , and they are calling for submissions for those individuals and organizations ready to make the ninth one the best yet. Green Week is part of BGW’s ongoing EcoFest. MORE
One of the complaints greens have about cause marketing is that it typically incentivizes and rewards the purchase of more stuff. Tags: Nature Conservancy Samsung Sprint Green Cause Marketing MORE
In celebration of Earth Day (April 22nd), GreatNonprofits is holding a contest to ID the best environmental nonprofits out there, as rated by volunteers, donors and others in the know. MORE
Green Media Toolshed was launched in 2000 to strengthen communications impact within the environmental movement. Green Media Toolshed is now officially Netcentric Campaigns. Branding and Messages Green Media Toolshed message development Netcentric Campaigns nonprofit branding Nonprofit Communications nonprofit marketing It’s rare to see an organization change its name and that’s a good thing. Name changes are a delicate matter. MORE
The most interesting wrinkle in this year’s campaign is a kind of virtual paper icon campaign for the benefiting charity, Global Green USA. Tags: Kelly Ripa Global Green USA Disney Crowdspring OyHello KaBOOM First Book YMCA Echoing Green Julianne Hough Electrolux Jumpstart MORE
Yesterday we explored Pinterest , a social network that puts a premium on visuals and offers ‘pin boards’ of topics collected/bookmarked/’pinned’ by the user. MORE
” Advocacy Civics Community Development Education: Technology Environment Fundraising Grants Health Low-Income Major Gift Nonprofit Philanthropy Resource Video advocacy Dell Dell computer development Grant Proposal Grant-Making Foundations greening philanthropy Sustainability Trust for Public Land videoDell Computers was founded in 1984 in Austin Texas and it became a worldwide leader in online sales of MSDOS/Windows/x86 computers within a decade. MORE
Last week, I blogged about how buying green products can make people feel they are off the hook for further good. Today comes more interesting news for environmentalists—sent to me via Mark Rovner - saying that guilt doesn’t inspire people to go green. MORE
In case you hadn't heard, absinthe (also called wormwood and the Green Fairy) has a reputation. Here's some news: Virgin America Airline now offers absinthe in-flight. Since when is an airline adding a particular beverage to its menu news? In this case it kind of is. MORE
From today’s AdAge , a screen shot of the satirical rogue Twitter feed, BP GlobalPR. MORE
The post 50 Shades of Green – Standing up to violence against women appeared first on FundraisingCoach.com. Invest #50ShadesofGreen to help end abuse. Let''s turn the multi-million corporate ad budget for 50 Shades of Grey on its head. MORE
Check out their new site Green Gift Monday for ideas. Another great way to "green" your holiday season is to send FREE e-cards instead of paper. Check out The Nature Conservancy's Green Gift Monday Guide for more ideas on how to "green" your holiday season. MORE
Of course those who are engaged in the pressing issues of environmental degradation and global warming want to reach out to audiences as wide as possible. The heavy hitters of social networking (Facebook, Twitter, Instagram…) can serve that purpose. MORE
Exciting news from Echoing Green yesterday as they announced this year’s fellows. From their announcement: Our 2009 Echoing Green Fellows are ready to spark change around the world, in areas such as civil and human rights, education and youth leadership, health and public service. Newly announced Fellows Barbara Bush and Jonny Dorsey are working on Global [.]. MORE
A community garden created by local residents with the help and support of Green Guerillas. We recently spoke with Steve Frillmann, executive director of Green Guerillas , a nonprofit organization that supports hundreds of community gardens (and gardeners) in New York City. MORE
Perhaps I am naive as Rhode Island the rhode island greening no jurisdiction to order a parent or as a corporation is required to pay approximately the rhode island greening a divorce to take a walk through the rhode island greening is beautiful. These penalties have a room you and your matter is heard before a judge who believes that two parents with that amount of time as the rhode island greening this poor woman back into court to try to have fun. MORE
If you are searching for work in the Mid-Atlantic region (Maryland, Washington DC, Virginia), The Mid-Atlantic Regional Collaborative (MARC) has been pushing green jobs at their website over the last couple of years – a trend that has been growing across the country over the last decade or so. The Mid-Atlantic Regional Collaborative MARC should not be confused with the Maryland Area Regional Commuter MARC (though that too has green credentials). Click here for jobs. MORE
Consumers Like Green, but Are Skeptical of Corporate Claims. consumers (23%) say they have “no way of knowing” if a product is green or actually does what it claims, signaling a lack of confidence in green marketing and revealing a widespread “green trust gap.&# Interest in Green Holds Despite Tough Economy. Price and Performance Still Paramount, But Green Gains Ground. BBMG’s second annual Conscious Consumer Report is out. MORE
Tags: Corporate Social Responsibility Rocky Mountain Power Green Cause Marketing MORE
You’ve got a month. Have you figured out a way to use St. Patrick’s Day to raise some funds for your cause? What if you did a mailing along these lines: Dear , You’ve heard of the “luck of the Irish&# ? Well this St. MORE
I love Starbucks. I love Product (RED). I love cause marketing. If you have a problem with any of these you should probably leave now. Through December 1st when customers spend $15 on any purchase Starbucks will automatically make a $1 donation to The Global Fund on their behalf. MORE
HOW TO GET YOUR GREEN NONPROFIT SOME RECOGNITION AND ICE CREAM: You could even win a prize in the GreatNonprofits 2009 Green Choice Awards. HOW DO TO A BETTER JOB WITH SOCIAL MEDIA: Chris Brogan has a great post on how to avoid being “that guy&# (the awful, blurting, annoying one we’ve all met at a party) in the world of social media. He has an excellent list of how to build relationships with folks online. MORE
I saw that again last week with your strong response to the Green Media Toolshed -> Netcentric Campaigns case study. We’ve been running projects as a division of Green Media Toolshed called Netcentric. Part 1: Name Change Why, When & Hows. MORE
Cone Communications released a new survey on Tuesday, March 27, 2012 about consumer expectations and understanding of corporate green claims, and the results are both a wake-up call and an opportunity for companies messaging their green bona fides. In the study, called the 2012 Cone Green Gap Trend Tracker, Cone found that consumers just aren’t willing to do their due diligence when it comes to the environmental impacts of a company’s products. MORE
Blogs Community eNewsletter Environment Greening How-to Publications Resource Study Urban Farming community gardening Drought greening Home and Garden homes Rain Rainwater tankA community garden in Montreal, Canada (Photo credit: Wikipedia). MORE
Here is another brief video showing how EcoMedia helped fund green initiatives and retrofitting at the EcoTarium in Worcester, Massachusetts: If your nonprofit organization has similar ambitions and needs, contact one of EcoMedia’s regional offices for further information. MORE
Urban Farming brooklyn East New York East New York Brooklyn East New York Farms ENYF greening Intern internship Journalism Metro Areas New York November NYC United StatesThe folks at East New York Farms are now taking applications for the 2013 Youth Internship program. MORE
Take Green Apple Books , which has been a fixture of San Francisco’s Richmond neighborhood for over forty years. Pete Mulvihill, the co-owner of Green Apple, knows his store is a natural for the harried shopper that’s forgotten a party gift. MORE
Today on CauseTalk Radio , Megan and I talk to Kate Hayes , Director of Direct Impact for Echoing Green about their unique efforts to spot emerging mid-career business leaders and invest deeply in their success to accelerate their impact in the social sector. MORE
I have watched the plentiful news coverage about Wal-Mart’s green turn and read many opinions both skeptical and convinced. Tags: Sam's Club Rainforest Alliance Wal-Mart Green Cause Marketing Faitrade Labelling Organizations MORE
And one idea we came across challenges our desires to find just the right holiday gift for a loved one while maintaining our green/environmentalist cred. Are we indeed doing more harm than good when we buy from those ‘Green Gift Guides’ that show up in many of our (e)mail inboxes? MORE
Greening Baltimore,one lot at a time. In the past, community gardens and green spaces were often viewed as an interim use – something nice to do until the land could generate some cash. MORE
Hell has officially frozen over.Boston law firm Sherin & Lodgen announced on Friday, Nov. 15 that during 2009 it will discount 15 percent from its standard rates to clients housed in buildings which are existing or registered LEED certified.As MORE
to his website called Green Any Site (GAS) and drag his bookmarklet. also called Green Any Site. When you press the resulting ‘Green This Purchase’ button every time you make a purchase online a donation is. Tags: Green Any Site United Negro College Fund Tal Ater Amazon Web Services Conservation International By profession, Tal Ater is a web programmer and affiliate marketer. But by inclination he is a “treehugger,” and, how to put this? … a bit of a subversive.Go MORE
Cloud computing is also comparatively green, as materials are amassed into efficient server farms rather than spread throughout a myriad of energy-consuming devices. MORE
Green Related Topics Non Profit Marketing 360
AUGUST 21, 2011
A community garden created by local residents with the help and support of Green Guerillas. We recently spoke with Steve Frillmann, executive director of Green Guerillas , a nonprofit organization that supports hundreds of community gardens (and gardeners) in New York City.
Non Profit Marketing 360
DECEMBER 20, 2011
And one idea we came across challenges our desires to find just the right holiday gift for a loved one while maintaining our green/environmentalist cred. Are we indeed doing more harm than good when we buy from those ‘Green Gift Guides’ that show up in many of our (e)mail inboxes?
Cause Related Marketing
MARCH 30, 2012
Cone Communications released a new survey on Tuesday, March 27, 2012 about consumer expectations and understanding of corporate green claims, and the results are both a wake-up call and an opportunity for companies messaging their green bona fides. In the study, called the 2012 Cone Green Gap Trend Tracker, Cone found that consumers just aren’t willing to do their due diligence when it comes to the environmental impacts of a company’s products.
Non Profit Marketing 360
AUGUST 11, 2011
The fine folks at Baltimore Green Works have been putting on Baltimore Green Week for the past eight years , and they are calling for submissions for those individuals and organizations ready to make the ninth one the best yet. Green Week is part of BGW’s ongoing EcoFest.
Non Profit Marketing 360
SEPTEMBER 1, 2011
Greening Baltimore,one lot at a time. In the past, community gardens and green spaces were often viewed as an interim use – something nice to do until the land could generate some cash.
Cause Related Marketing
JANUARY 28, 2010
One of the complaints greens have about cause marketing is that it typically incentivizes and rewards the purchase of more stuff. Tags: Nature Conservancy Samsung Sprint Green Cause Marketing
Non Profit Marketing 360
JULY 18, 2011
If you are searching for work in the Mid-Atlantic region (Maryland, Washington DC, Virginia), The Mid-Atlantic Regional Collaborative (MARC) has been pushing green jobs at their website over the last couple of years – a trend that has been growing across the country over the last decade or so. The Mid-Atlantic Regional Collaborative MARC should not be confused with the Maryland Area Regional Commuter MARC (though that too has green credentials). Click here for jobs.
Non Profit Marketing 360
APRIL 2, 2012
Here is another brief video showing how EcoMedia helped fund green initiatives and retrofitting at the EcoTarium in Worcester, Massachusetts: If your nonprofit organization has similar ambitions and needs, contact one of EcoMedia’s regional offices for further information.
Cause Related Marketing
OCTOBER 4, 2008
It’s for a new green enterprise and it includes a $40,000 ‘green’ kitchen giveaway and a $1,000 bribe…er. So was I.Here’s what it’s about.Foodservicewarehouse.com is giving away a $40,000 green commercial kitchen in order to promote its new green.
Fundraising Coach
FEBRUARY 7, 2015
The post 50 Shades of Green – Standing up to violence against women appeared first on FundraisingCoach.com. Invest #50ShadesofGreen to help end abuse. Let''s turn the multi-million corporate ad budget for 50 Shades of Grey on its head.
Cause Related Marketing
DECEMBER 27, 2007
I have watched the plentiful news coverage about Wal-Mart’s green turn and read many opinions both skeptical and convinced. Tags: Sam's Club Rainforest Alliance Wal-Mart Green Cause Marketing Faitrade Labelling Organizations
Selfish Giving
MAY 15, 2018
Today on CauseTalk Radio , Megan and I talk to Kate Hayes , Director of Direct Impact for Echoing Green about their unique efforts to spot emerging mid-career business leaders and invest deeply in their success to accelerate their impact in the social sector.
SocialButterfly
JULY 13, 2010
Because, eventually, the light turns green. Change can be a stop-go process, and sometimes, you feel held at yellow for what seems never-ending. On the social marketing list serv, someone recently asked–in so many words– How do you make change happen?
Selfish Giving
NOVEMBER 24, 2009
I love Starbucks. I love Product (RED). I love cause marketing. If you have a problem with any of these you should probably leave now. Through December 1st when customers spend $15 on any purchase Starbucks will automatically make a $1 donation to The Global Fund on their behalf.
Nonprofit Marketing Blog
JULY 26, 2012
Last week, I blogged about how buying green products can make people feel they are off the hook for further good. Today comes more interesting news for environmentalists—sent to me via Mark Rovner - saying that guilt doesn’t inspire people to go green.
Fundraiser Ideas
NOVEMBER 21, 2011
Julian Greene is a blogger and fundraiser. She is now the owner of The Bona Dea Café and Oktober Moon Events. Luke: Are you involved with fundraising right now? If so, what do you do? If not, what is your background with fundraising and what do you do now? Don’t hold back. We want to hear everything. Julian: I’ve been involved with fundraising for a long time, but it has recently taken on a whole new role for me. I’ve started my own organization and am seeking non-profit status for us.
Marketing for Nonprofits
NOVEMBER 29, 2010
Check out their new site Green Gift Monday for ideas. Another great way to "green" your holiday season is to send FREE e-cards instead of paper. Check out The Nature Conservancy's Green Gift Monday Guide for more ideas on how to "green" your holiday season.
Cause Related Marketing
APRIL 22, 2009
In honor of Earth Day I’m going to step aside from my usual emphasis on cause marketing to talk about 10 green blogs that can help you make a difference for the earth and its inhabitants.Treehugger.com, owned by Discovery Communications is kinda the 800 pound gorilla in this space.
Cause Related Marketing
NOVEMBER 21, 2008
Hell has officially frozen over.Boston law firm Sherin & Lodgen announced on Friday, Nov. 15 that during 2009 it will discount 15 percent from its standard rates to clients housed in buildings which are existing or registered LEED certified.As
Seeking Grant Money Today
MARCH 2, 2008
Green Building Council Commits Additional $1 Million to Fund Green Building Research Deadlines: March 6, 2008 (Pre-proposal Submissions); Grant pre-proposals will be accepted from February 12 through March 6, 2008. Green Building Council ( [link] ), a nonprofit membership organization whose vision is a sustainable built environment within a generation, has doubled its funding commitment for green building research grants to be awarded in 2008 to a total of $2 million.
Donor Power Blog
MAY 18, 2009
In case you hadn't heard, absinthe (also called wormwood and the Green Fairy) has a reputation. Here's some news: Virgin America Airline now offers absinthe in-flight. Since when is an airline adding a particular beverage to its menu news? In this case it kind of is.
Fundraising Coach
FEBRUARY 17, 2011
You’ve got a month. Have you figured out a way to use St. Patrick’s Day to raise some funds for your cause? What if you did a mailing along these lines: Dear , You’ve heard of the “luck of the Irish&# ? Well this St.
Getting Attention
APRIL 2, 2009
In celebration of Earth Day (April 22nd), GreatNonprofits is holding a contest to ID the best environmental nonprofits out there, as rated by volunteers, donors and others in the know.
A. Fine Blog
JUNE 17, 2009
Exciting news from Echoing Green yesterday as they announced this year’s fellows. From their announcement: Our 2009 Echoing Green Fellows are ready to spark change around the world, in areas such as civil and human rights, education and youth leadership, health and public service. Newly announced Fellows Barbara Bush and Jonny Dorsey are working on Global [.].
Getting Attention
OCTOBER 10, 2013
I saw that again last week with your strong response to the Green Media Toolshed -> Netcentric Campaigns case study. We’ve been running projects as a division of Green Media Toolshed called Netcentric. Part 1: Name Change Why, When & Hows.
Non Profit Marketing 360
MAY 2, 2012
Blogs Community eNewsletter Environment Greening How-to Publications Resource Study Urban Farming community gardening Drought greening Home and Garden homes Rain Rainwater tankA community garden in Montreal, Canada (Photo credit: Wikipedia).
Getting Attention
OCTOBER 1, 2013
Green Media Toolshed was launched in 2000 to strengthen communications impact within the environmental movement. Green Media Toolshed is now officially Netcentric Campaigns. Branding and Messages Green Media Toolshed message development Netcentric Campaigns nonprofit branding Nonprofit Communications nonprofit marketing It’s rare to see an organization change its name and that’s a good thing. Name changes are a delicate matter.
Nonprofit Marketing Blog
APRIL 8, 2009
Consumers Like Green, but Are Skeptical of Corporate Claims. consumers (23%) say they have “no way of knowing” if a product is green or actually does what it claims, signaling a lack of confidence in green marketing and revealing a widespread “green trust gap.&# Interest in Green Holds Despite Tough Economy. Price and Performance Still Paramount, But Green Gains Ground. BBMG’s second annual Conscious Consumer Report is out.
Cause Related Marketing
APRIL 17, 2009
The most interesting wrinkle in this year’s campaign is a kind of virtual paper icon campaign for the benefiting charity, Global Green USA. Tags: Kelly Ripa Global Green USA Disney Crowdspring OyHello KaBOOM First Book YMCA Echoing Green Julianne Hough Electrolux Jumpstart
Non Profit Marketing 360
FEBRUARY 9, 2012
We asked Steve Frillmann, Executive Director of Green Guerillas in New York ( and interviewed on this blog ), why Green Guerillas has used social media, but only sparingly: Numerous people having being pushing Green Guerillas to embrace social media as an outreach and fundraising tool. Should you? Must you? If we aren’t careful, we might be entranced to believe social-media networking platforms have been around for quite a while.
Non Profit Marketing 360
JANUARY 26, 2013
Urban Farming brooklyn East New York East New York Brooklyn East New York Farms ENYF greening Intern internship Journalism Metro Areas New York November NYC United StatesThe folks at East New York Farms are now taking applications for the 2013 Youth Internship program.
Selfish Giving
JANUARY 23, 2013
Take Green Apple Books , which has been a fixture of San Francisco’s Richmond neighborhood for over forty years. Pete Mulvihill, the co-owner of Green Apple, knows his store is a natural for the harried shopper that’s forgotten a party gift.
Non Profit Marketing 360
NOVEMBER 21, 2011
According to Intel’s Intel’s CSR 2010 Report: Executive Summary , the tech company gave over $1 billion to education projects and over $135 million in green-tech projects that had a bearing on Intel’s own technology development.
Non Profit Marketing 360
JULY 5, 2012
Of course those who are engaged in the pressing issues of environmental degradation and global warming want to reach out to audiences as wide as possible. The heavy hitters of social networking (Facebook, Twitter, Instagram…) can serve that purpose.
Non Profit Marketing 360
APRIL 17, 2012
Yesterday we explored Pinterest , a social network that puts a premium on visuals and offers ‘pin boards’ of topics collected/bookmarked/’pinned’ by the user.
Non Profit Marketing 360
OCTOBER 7, 2011
Cloud computing is also comparatively green, as materials are amassed into efficient server farms rather than spread throughout a myriad of energy-consuming devices.
Non Profit Marketing 360
MAY 22, 2012
” Advocacy Civics Community Development Education: Technology Environment Fundraising Grants Health Low-Income Major Gift Nonprofit Philanthropy Resource Video advocacy Dell Dell computer development Grant Proposal Grant-Making Foundations greening philanthropy Sustainability Trust for Public Land videoDell Computers was founded in 1984 in Austin Texas and it became a worldwide leader in online sales of MSDOS/Windows/x86 computers within a decade.
Nonprofit Marketing Blog
MAY 25, 2010
From today’s AdAge , a screen shot of the satirical rogue Twitter feed, BP GlobalPR.
Nonprofit Marketing Blog
APRIL 3, 2009
HOW TO GET YOUR GREEN NONPROFIT SOME RECOGNITION AND ICE CREAM: You could even win a prize in the GreatNonprofits 2009 Green Choice Awards. HOW DO TO A BETTER JOB WITH SOCIAL MEDIA: Chris Brogan has a great post on how to avoid being “that guy&# (the awful, blurting, annoying one we’ve all met at a party) in the world of social media. He has an excellent list of how to build relationships with folks online.
Non Profit Marketing 360
JULY 26, 2011
From the people who brought us the Civil Rights Movement and Haight-Ashbury, draft-dodging and fuel-efficient draft airplanes comes a new movement meant to revolutionize the ways we think about aging.
Cause Related Marketing
FEBRUARY 17, 2010
Tags: Corporate Social Responsibility Rocky Mountain Power Green Cause Marketing
Cause Related Marketing
APRIL 14, 2009
to his website called Green Any Site (GAS) and drag his bookmarklet. also called Green Any Site. When you press the resulting ‘Green This Purchase’ button every time you make a purchase online a donation is. Tags: Green Any Site United Negro College Fund Tal Ater Amazon Web Services Conservation International By profession, Tal Ater is a web programmer and affiliate marketer. But by inclination he is a “treehugger,” and, how to put this? … a bit of a subversive.Go
Cause Related Marketing
MAY 14, 2012
Recalde, Shareholder and Chair of the Corporate Department, Sheehan Phinney Bass + Green PA, a law firm founded in 1937 with four offices in New Hampshire and Massachusetts. Maria Recalde Sheehan Phinney Bass + Green PA Cause Marketing Law
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