#Interview: Steve Frillmann, Executive Director, Green Guerillas

Non Profit Marketing 360

A community garden created by local residents with the help and support of Green Guerillas. We recently spoke with Steve Frillmann, executive director of Green Guerillas , a nonprofit organization that supports hundreds of community gardens (and gardeners) in New York City.

#Enviro: Does a Green Xmas List Really Help The Environment?

Non Profit Marketing 360

And one idea we came across challenges our desires to find just the right holiday gift for a loved one while maintaining our green/environmentalist cred. Are we indeed doing more harm than good when we buy from those ‘Green Gift Guides’ that show up in many of our (e)mail inboxes?

Messaging Your Green Bona Fides

Cause Related Marketing

Cone Communications released a new survey on Tuesday, March 27, 2012 about consumer expectations and understanding of corporate green claims, and the results are both a wake-up call and an opportunity for companies messaging their green bona fides. In the study, called the 2012 Cone Green Gap Trend Tracker, Cone found that consumers just aren’t willing to do their due diligence when it comes to the environmental impacts of a company’s products.

Green 121

Time To Plan Your Proposal For The 2012 Baltimore Green Week!

Non Profit Marketing 360

The fine folks at Baltimore Green Works have been putting on Baltimore Green Week for the past eight years , and they are calling for submissions for those individuals and organizations ready to make the ninth one the best yet. Green Week is part of BGW’s ongoing EcoFest.

#interview: Miriam Avins, Founder Of The Baltimore Green Space

Non Profit Marketing 360

Greening Baltimore,one lot at a time. In the past, community gardens and green spaces were often viewed as an interim use – something nice to do until the land could generate some cash.

Green Up Your Cause Marketing

Cause Related Marketing

One of the complaints greens have about cause marketing is that it typically incentivizes and rewards the purchase of more stuff. Tags: Nature Conservancy Samsung Sprint Green Cause Marketing

Green 130

#Enviro: Looking For Work? Jobs For Greenbacks And For A Green Mid-Atlantic

Non Profit Marketing 360

If you are searching for work in the Mid-Atlantic region (Maryland, Washington DC, Virginia), The Mid-Atlantic Regional Collaborative (MARC) has been pushing green jobs at their website over the last couple of years – a trend that has been growing across the country over the last decade or so. The Mid-Atlantic Regional Collaborative MARC should not be confused with the Maryland Area Regional Commuter MARC (though that too has green credentials). Click here for jobs.

Green 116

#ENVIRO: CBS/EcoMedia Partnership Expands To Bring Advertising To Green Nonprofits

Non Profit Marketing 360

Here is another brief video showing how EcoMedia helped fund green initiatives and retrofitting at the EcoTarium in Worcester, Massachusetts: If your nonprofit organization has similar ambitions and needs, contact one of EcoMedia’s regional offices for further information.

The Green Kitchen Bribe.er. Referral Fee

Cause Related Marketing

It’s for a new green enterprise and it includes a $40,000 ‘green’ kitchen giveaway and a $1,000 bribe…er. So was I.Here’s what it’s about.Foodservicewarehouse.com is giving away a $40,000 green commercial kitchen in order to promote its new green.

Green 130

Red Light Green Light or How to Make Change Happen


Because, eventually, the light turns green. Change can be a stop-go process, and sometimes, you feel held at yellow for what seems never-ending. On the social marketing list serv, someone recently asked–in so many words– How do you make change happen?

Green 196

Is Wal-Mart Really Turning Green?

Cause Related Marketing

I have watched the plentiful news coverage about Wal-Mart’s green turn and read many opinions both skeptical and convinced. Tags: Sam's Club Rainforest Alliance Wal-Mart Green Cause Marketing Faitrade Labelling Organizations

Green 130

50 Shades of Green – Standing up to violence against women

Fundraising Coach

The post 50 Shades of Green – Standing up to violence against women appeared first on FundraisingCoach.com. Invest #50ShadesofGreen to help end abuse. Let''s turn the multi-million corporate ad budget for 50 Shades of Grey on its head.

Green 114

Ep265: How Echoing Green Turns Business Leaders Into Social Sector Mentors

Selfish Giving

Today on CauseTalk Radio , Megan and I talk to Kate Hayes , Director of Direct Impact for Echoing Green about their unique efforts to spot emerging mid-career business leaders and invest deeply in their success to accelerate their impact in the social sector.

Green 52

Guilt doesn’t inspire Americans to go green

Nonprofit Marketing Blog

Last week, I blogged about how buying green products can make people feel they are off the hook for further good. Today comes more interesting news for environmentalists—sent to me via Mark Rovner - saying that guilt doesn’t inspire people to go green.

Green 93

Interview with a Fundraising Expert: Julian D. Greene

Fundraiser Ideas

Julian Greene is a blogger and fundraiser. She is now the owner of The Bona Dea Café and Oktober Moon Events. Luke: Are you involved with fundraising right now? If so, what do you do? If not, what is your background with fundraising and what do you do now? Don’t hold back. We want to hear everything. Julian: I’ve been involved with fundraising for a long time, but it has recently taken on a whole new role for me. I’ve started my own organization and am seeking non-profit status for us.

Green 122

Grants for Green Building Research

Seeking Grant Money Today

Green Building Council Commits Additional $1 Million to Fund Green Building Research Deadlines: March 6, 2008 (Pre-proposal Submissions); Grant pre-proposals will be accepted from February 12 through March 6, 2008. Green Building Council ( [link] ), a nonprofit membership organization whose vision is a sustainable built environment within a generation, has doubled its funding commitment for green building research grants to be awarded in 2008 to a total of $2 million.

Green 40

Forget Cyber Monday. Buy Green Gifts Today!

Marketing for Nonprofits

Check out their new site Green Gift Monday for ideas. Another great way to "green" your holiday season is to send FREE e-cards instead of paper. Check out The Nature Conservancy's Green Gift Monday Guide for more ideas on how to "green" your holiday season.

Green 49

On Earth Day This Cause Marketer Profiles Favorite Green Blogs

Cause Related Marketing

In honor of Earth Day I’m going to step aside from my usual emphasis on cause marketing to talk about 10 green blogs that can help you make a difference for the earth and its inhabitants.Treehugger.com, owned by Discovery Communications is kinda the 800 pound gorilla in this space.

Green 130

For Holidays Starbucks, Critics See (RED) & Green

Selfish Giving

I love Starbucks. I love Product (RED). I love cause marketing. If you have a problem with any of these you should probably leave now. Through December 1st when customers spend $15 on any purchase Starbucks will automatically make a $1 donation to The Global Fund on their behalf.

Green 86

Boston Law Firm Uses Green Cause Marketing Tactic

Cause Related Marketing

Hell has officially frozen over.Boston law firm Sherin & Lodgen announced on Friday, Nov. 15 that during 2009 it will discount 15 percent from its standard rates to clients housed in buildings which are existing or registered LEED certified.As

Firm 130

What's your weird green liquor?

Donor Power Blog

In case you hadn't heard, absinthe (also called wormwood and the Green Fairy) has a reputation. Here's some news: Virgin America Airline now offers absinthe in-flight. Since when is an airline adding a particular beverage to its menu news? In this case it kind of is.

Green 52

What Environmental Org Does Most? Rate it -- GreatNonprofits 2009 Green Choice Awards

Getting Attention

In celebration of Earth Day (April 22nd), GreatNonprofits is holding a contest to ID the best environmental nonprofits out there, as rated by volunteers, donors and others in the know.

Green 100

Echoing Green 2009 Fellows Announced

A. Fine Blog

Exciting news from Echoing Green yesterday as they announced this year’s fellows. From their announcement: Our 2009 Echoing Green Fellows are ready to spark change around the world, in areas such as civil and human rights, education and youth leadership, health and public service. Newly announced Fellows Barbara Bush and Jonny Dorsey are working on Global [.].

Green 32

Name Creation/Change Guidance: Case Study—Part 2

Getting Attention

I saw that again last week with your strong response to the Green Media Toolshed -> Netcentric Campaigns case study. We’ve been running projects as a division of Green Media Toolshed called Netcentric. Part 1: Name Change Why, When & Hows.

Make some green this St. Patty’s Day

Fundraising Coach

You’ve got a month. Have you figured out a way to use St. Patrick’s Day to raise some funds for your cause? What if you did a mailing along these lines: Dear , You’ve heard of the “luck of the Irish&# ? Well this St.

Green 58

#ENVIRO: Spring Is The Time To Build Rain Barrels & Community Gardens

Non Profit Marketing 360

Blogs Community eNewsletter Environment Greening How-to Publications Resource Study Urban Farming community gardening Drought greening Home and Garden homes Rain Rainwater tankA community garden in Montreal, Canada (Photo credit: Wikipedia).

Spring 151

New report: Green is in, but trust in green claims is tenuous

Nonprofit Marketing Blog

Consumers Like Green, but Are Skeptical of Corporate Claims. consumers (23%) say they have “no way of knowing” if a product is green or actually does what it claims, signaling a lack of confidence in green marketing and revealing a widespread “green trust gap.&# Interest in Green Holds Despite Tough Economy. Price and Performance Still Paramount, But Green Gains Ground. BBMG’s second annual Conscious Consumer Report is out.

Green 40

Name Change Spurs Conversation, Opens Doors (Case Study)

Getting Attention

Green Media Toolshed was launched in 2000 to strengthen communications impact within the environmental movement. Green Media Toolshed is now officially Netcentric Campaigns. Branding and Messages Green Media Toolshed message development Netcentric Campaigns nonprofit branding Nonprofit Communications nonprofit marketing It’s rare to see an organization change its name and that’s a good thing. Name changes are a delicate matter.

Cause Marketing Odds and Ends

Cause Related Marketing

The most interesting wrinkle in this year’s campaign is a kind of virtual paper icon campaign for the benefiting charity, Global Green USA. Tags: Kelly Ripa Global Green USA Disney Crowdspring OyHello KaBOOM First Book YMCA Echoing Green Julianne Hough Electrolux Jumpstart

#SM4NP: Beware Not Of SM But Of SM Snake Oil & Silver Bullets

Non Profit Marketing 360

We asked Steve Frillmann, Executive Director of Green Guerillas in New York ( and interviewed on this blog ), why Green Guerillas has used social media, but only sparingly: Numerous people having being pushing Green Guerillas to embrace social media as an outreach and fundraising tool. Should you? Must you? If we aren’t careful, we might be entranced to believe social-media networking platforms have been around for quite a while.

Are you wondering how to attain mastery in fundraising?

Wild Woman Fundraising

Lately I’ve been reading a book by Robert Greene called Mastery. In Robert Greene’s book, Mastery, he talks about how your social relationships can make or break your success in your life, and you will have to learn to read people if you want to be successful.

How To 138

10 Songs That Are on Every Fundraiser’s Playlist

Wild Woman Fundraising

“Flesh without Blood” – Grimes From Fundraiser Grrrl Rory Green (When your event has gone horribly, horribly wrong and you basically want to run away). Recently I was reading about Pythagoras, and his musical theories.

#URBANFARMING: 2013 NYC Youth Internship Applications Now Available

Non Profit Marketing 360

Urban Farming brooklyn East New York East New York Brooklyn East New York Farms ENYF greening Intern internship Journalism Metro Areas New York November NYC United StatesThe folks at East New York Farms are now taking applications for the 2013 Youth Internship program.

Youth 141

Unrelated Sunday!

Wild Woman Fundraising

Also, I’m selling sponsorships and booths for Austin Earth Day (April 20th and 23rd) for Austin Green Art , so if you want to have a presence at a massive green event in Austin with an estimated attendance of 5,000 people for some ridiculously small price, you and me, we need to talk.

#Fundraising: How To Apply For A Grant From Intel

Non Profit Marketing 360

According to Intel’s Intel’s CSR 2010 Report: Executive Summary , the tech company gave over $1 billion to education projects and over $135 million in green-tech projects that had a bearing on Intel’s own technology development.

How To 151

#SOCIALNETWORKS: A Social Platform Primed For The Environmental Community

Non Profit Marketing 360

Of course those who are engaged in the pressing issues of environmental degradation and global warming want to reach out to audiences as wide as possible. The heavy hitters of social networking (Facebook, Twitter, Instagram…) can serve that purpose.

A small eBook for a big recession

Public Sector Marketing 2.0

The other contributors involved, along with their respective roles and section titles were as follows: Charles Green - Founder & CEO, Trusted Advisor Assocaites - “Selling for accountants and consultants&#.

#SM4NP: Scoop.it! For Information ‘Curation’ & Social Interaction

Non Profit Marketing 360

Yesterday we explored Pinterest , a social network that puts a premium on visuals and offers ‘pin boards’ of topics collected/bookmarked/’pinned’ by the user.

You’re the PR person for a green charity funded by BP: What to do, what to say?

Nonprofit Marketing Blog

From today’s AdAge , a screen shot of the satirical rogue Twitter feed, BP GlobalPR.

Green 61

#Tech: Cloud Computing Campaign Highlights Benefits To And Concerns For Nonprofits

Non Profit Marketing 360

Cloud computing is also comparatively green, as materials are amassed into efficient server farms rather than spread throughout a myriad of energy-consuming devices.

BloggersUnite.org Drives Earth Day Buzz


As mentioned on the BloggersUnite Earth Day event page , Earth Day 2009 was held April 22nd and also marked the beginning The Green Generation Campaign , a two-year campaign that will culminate with the 40th Anniversary of Earth Day in 2010. More Green Goodness.

Buzz 130

#GRANT: Dell Computers & Dell Foundation Offer Resources For Youth & Environment

Non Profit Marketing 360

” Advocacy Civics Community Development Education: Technology Environment Fundraising Grants Health Low-Income Major Gift Nonprofit Philanthropy Resource Video advocacy Dell Dell computer development Grant Proposal Grant-Making Foundations greening philanthropy Sustainability Trust for Public Land videoDell Computers was founded in 1984 in Austin Texas and it became a worldwide leader in online sales of MSDOS/Windows/x86 computers within a decade.

Friday roundup: Social media gem, green nonprofit prize, direct mail tips

Nonprofit Marketing Blog

HOW TO GET YOUR GREEN NONPROFIT SOME RECOGNITION AND ICE CREAM: You could even win a prize in the GreatNonprofits 2009 Green Choice Awards. HOW DO TO A BETTER JOB WITH SOCIAL MEDIA: Chris Brogan has a great post on how to avoid being “that guy&# (the awful, blurting, annoying one we’ve all met at a party) in the world of social media. He has an excellent list of how to build relationships with folks online.