Guilt doesn’t inspire Americans to go green

Nonprofit Marketing Blog

Last week, I blogged about how buying green products can make people feel they are off the hook for further good. Today comes more interesting news for environmentalists—sent to me via Mark Rovner - saying that guilt doesn’t inspire people to go green.

50 Shades of Green – Standing up to violence against women

Fundraising Coach

The post 50 Shades of Green – Standing up to violence against women appeared first on FundraisingCoach.com. Invest #50ShadesofGreen to help end abuse. Let''s turn the multi-million corporate ad budget for 50 Shades of Grey on its head.

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Trending Sources

#ENVIRO: CBS/EcoMedia Partnership Expands To Bring Advertising To Green Nonprofits

Non Profit Marketing 360

Here is another brief video showing how EcoMedia helped fund green initiatives and retrofitting at the EcoTarium in Worcester, Massachusetts: If your nonprofit organization has similar ambitions and needs, contact one of EcoMedia’s regional offices for further information.

Messaging Your Green Bona Fides

Cause Related Marketing

Cone Communications released a new survey on Tuesday, March 27, 2012 about consumer expectations and understanding of corporate green claims, and the results are both a wake-up call and an opportunity for companies messaging their green bona fides. In the study, called the 2012 Cone Green Gap Trend Tracker, Cone found that consumers just aren’t willing to do their due diligence when it comes to the environmental impacts of a company’s products.

Faux Cause Marketing With a Sense of Humor

Cause Related Marketing

Atlanta Falcons QB Matt Ryan and Super Bowl 45 bound Green Bay Packer wide receiver Donald Driver. NFL Matt Ryan Atlanta Falcons Green Bay Packers Sports Illustrated Golf Digest Faux Cause Marketing Ads Super Bowl Donald Driver

Interview with a Fundraising Expert: Julian D. Greene

Fundraiser Ideas

Julian Greene is a blogger and fundraiser. She is now the owner of The Bona Dea Café and Oktober Moon Events. Luke: Are you involved with fundraising right now? If so, what do you do? If not, what is your background with fundraising and what do you do now? Don’t hold back. We want to hear everything. Julian: I’ve been involved with fundraising for a long time, but it has recently taken on a whole new role for me. I’ve started my own organization and am seeking non-profit status for us.

Name Change Spurs Conversation, Opens Doors (Case Study)

Getting Attention

Green Media Toolshed was launched in 2000 to strengthen communications impact within the environmental movement. Green Media Toolshed is now officially Netcentric Campaigns. Branding and Messages Green Media Toolshed message development Netcentric Campaigns nonprofit branding Nonprofit Communications nonprofit marketing It’s rare to see an organization change its name and that’s a good thing. Name changes are a delicate matter.

#Interview: Steve Frillmann, Executive Director, Green Guerillas

Non Profit Marketing 360

A community garden created by local residents with the help and support of Green Guerillas. We recently spoke with Steve Frillmann, executive director of Green Guerillas , a nonprofit organization that supports hundreds of community gardens (and gardeners) in New York City.

Name Creation/Change Guidance: Case Study—Part 2

Getting Attention

I saw that again last week with your strong response to the Green Media Toolshed -> Netcentric Campaigns case study. We’ve been running projects as a division of Green Media Toolshed called Netcentric. Part 1: Name Change Why, When & Hows.

The Green Kitchen Bribe.er. Referral Fee

Cause Related Marketing

It’s for a new green enterprise and it includes a $40,000 ‘green’ kitchen giveaway and a $1,000 bribe…er. So was I.Here’s what it’s about.Foodservicewarehouse.com is giving away a $40,000 green commercial kitchen in order to promote its new green.

#Enviro: Does a Green Xmas List Really Help The Environment?

Non Profit Marketing 360

And one idea we came across challenges our desires to find just the right holiday gift for a loved one while maintaining our green/environmentalist cred. Are we indeed doing more harm than good when we buy from those ‘Green Gift Guides’ that show up in many of our (e)mail inboxes?

Cause Marketing Resolution for 2009

Cause Related Marketing

Tags: sponsorship Definition of Cause Marketing Corporate Social Responsibility Corporate Giving Green Marketing Employee Morale Corporate Citizenship Carol Cone

#interview: Miriam Avins, Founder Of The Baltimore Green Space

Non Profit Marketing 360

Greening Baltimore,one lot at a time. In the past, community gardens and green spaces were often viewed as an interim use – something nice to do until the land could generate some cash.

Time To Plan Your Proposal For The 2012 Baltimore Green Week!

Non Profit Marketing 360

The fine folks at Baltimore Green Works have been putting on Baltimore Green Week for the past eight years , and they are calling for submissions for those individuals and organizations ready to make the ninth one the best yet. Green Week is part of BGW’s ongoing EcoFest.

Is Wal-Mart Really Turning Green?

Cause Related Marketing

I have watched the plentiful news coverage about Wal-Mart’s green turn and read many opinions both skeptical and convinced. Tags: Sam's Club Rainforest Alliance Wal-Mart Green Cause Marketing Faitrade Labelling Organizations

Rhode Island Greening

Fundraising Breakthroughs

Perhaps I am naive as Rhode Island the rhode island greening no jurisdiction to order a parent or as a corporation is required to pay approximately the rhode island greening a divorce to take a walk through the rhode island greening is beautiful. These penalties have a room you and your matter is heard before a judge who believes that two parents with that amount of time as the rhode island greening this poor woman back into court to try to have fun.

Unrelated Sunday!

Wild Woman Fundraising

Also, I’m selling sponsorships and booths for Austin Earth Day (April 20th and 23rd) for Austin Green Art , so if you want to have a presence at a massive green event in Austin with an estimated attendance of 5,000 people for some ridiculously small price, you and me, we need to talk.

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#Enviro: Looking For Work? Jobs For Greenbacks And For A Green Mid-Atlantic

Non Profit Marketing 360

If you are searching for work in the Mid-Atlantic region (Maryland, Washington DC, Virginia), The Mid-Atlantic Regional Collaborative (MARC) has been pushing green jobs at their website over the last couple of years – a trend that has been growing across the country over the last decade or so. The Mid-Atlantic Regional Collaborative MARC should not be confused with the Maryland Area Regional Commuter MARC (though that too has green credentials). Click here for jobs.

For Holidays Starbucks, Critics See (RED) & Green

Selfish Giving

I love Starbucks. I love Product (RED). I love cause marketing. If you have a problem with any of these you should probably leave now. Through December 1st when customers spend $15 on any purchase Starbucks will automatically make a $1 donation to The Global Fund on their behalf.

10 Songs That Are on Every Fundraiser’s Playlist

Wild Woman Fundraising

“Flesh without Blood” – Grimes From Fundraiser Grrrl Rory Green (When your event has gone horribly, horribly wrong and you basically want to run away). Recently I was reading about Pythagoras, and his musical theories.

Nonprofits Should Take a Page from This Survival Guide

Selfish Giving

Take Green Apple Books , which has been a fixture of San Francisco’s Richmond neighborhood for over forty years. Pete Mulvihill, the co-owner of Green Apple, knows his store is a natural for the harried shopper that’s forgotten a party gift.

Red Light Green Light or How to Make Change Happen

SocialButterfly

Because, eventually, the light turns green. Change can be a stop-go process, and sometimes, you feel held at yellow for what seems never-ending. On the social marketing list serv, someone recently asked–in so many words– How do you make change happen?

On Earth Day This Cause Marketer Profiles Favorite Green Blogs

Cause Related Marketing

In honor of Earth Day I’m going to step aside from my usual emphasis on cause marketing to talk about 10 green blogs that can help you make a difference for the earth and its inhabitants.Treehugger.com, owned by Discovery Communications is kinda the 800 pound gorilla in this space.

Boston Law Firm Uses Green Cause Marketing Tactic

Cause Related Marketing

Hell has officially frozen over.Boston law firm Sherin & Lodgen announced on Friday, Nov. 15 that during 2009 it will discount 15 percent from its standard rates to clients housed in buildings which are existing or registered LEED certified.As

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Grants for Green Building Research

Seeking Grant Money Today

Green Building Council Commits Additional $1 Million to Fund Green Building Research Deadlines: March 6, 2008 (Pre-proposal Submissions); Grant pre-proposals will be accepted from February 12 through March 6, 2008. Green Building Council ( [link] ), a nonprofit membership organization whose vision is a sustainable built environment within a generation, has doubled its funding commitment for green building research grants to be awarded in 2008 to a total of $2 million.

What's your weird green liquor?

Donor Power Blog

In case you hadn't heard, absinthe (also called wormwood and the Green Fairy) has a reputation. Here's some news: Virgin America Airline now offers absinthe in-flight. Since when is an airline adding a particular beverage to its menu news? In this case it kind of is.

5 things great nonprofits do (according to Veritus Group)

iMarketSmart

>> The little green light blog. Veritus Group knows more about fundraising than most people learn in a lifetime. Here’s some of their wisdom : 5 things truly great nonprofits do: They pay staff well! They make their projects and programs awesome!

Make some green this St. Patty’s Day

Fundraising Coach

You’ve got a month. Have you figured out a way to use St. Patrick’s Day to raise some funds for your cause? What if you did a mailing along these lines: Dear , You’ve heard of the “luck of the Irish&# ? Well this St.

Nonprofit Communications Budgets: How Big Should Yours Be?

Kivi's Nonprofit Communications Blog

In the middle of the chart, around the $500,000 – $5 million ranges, we see more green, which equals communications budgets in the $5,000 – $50,000 range.

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Forget Cyber Monday. Buy Green Gifts Today!

Marketing for Nonprofits

Check out their new site Green Gift Monday for ideas. Another great way to "green" your holiday season is to send FREE e-cards instead of paper. Check out The Nature Conservancy's Green Gift Monday Guide for more ideas on how to "green" your holiday season.

The Legalities of Cause Marketing

Cause Related Marketing

Recalde, Shareholder and Chair of the Corporate Department, Sheehan Phinney Bass + Green PA, a law firm founded in 1937 with four offices in New Hampshire and Massachusetts. Maria Recalde Sheehan Phinney Bass + Green PA Cause Marketing Law

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YOU! Nonprofit Communications Jobs

Getting Attention

Communication and Digital Content Manager Global Green USA (Santa Monica, CA). Please post YOUR nonprofit marketing job here Communication and Digital Content Manager Global Green USA (Santa Monica, CA) Communications Director Americans for Tax Fairness (Washington, D.C.)

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Echoing Green 2009 Fellows Announced

A. Fine Blog

Exciting news from Echoing Green yesterday as they announced this year’s fellows. From their announcement: Our 2009 Echoing Green Fellows are ready to spark change around the world, in areas such as civil and human rights, education and youth leadership, health and public service. Newly announced Fellows Barbara Bush and Jonny Dorsey are working on Global [.].

Easter Cause Marketing

Cause Related Marketing

This thought was sparked by the ad above placed on Easter Sunday in newspapers all over its service area by Hobby Lobby, the privately-held retailer founded and owned by David Green, age 69. Christian Cause Marketing Chick-fil-A Hobby Lobby David Green

Where's the Social Media in this Youth Targeted Cause Marketing Effort?

Cause Related Marketing

In the iteration at the left, when you buy the necklace worn by Twilight star Ashley Greene, proceeds benefit m.powerment and its partner causes. Facebook Social Media Ashley Greene Avon cause marketingThe direct sales business… think Amway, Avon, and Shaklee… has a demographics problem, namely attracting the next generation of sales reps.

22 Terrific Nonprofit Marketing Jobs: Monday Matters

Getting Attention

Assistant Director – Marketing and Communications URJ Greene Family Camp (Austin, TX). Post YOUR open nonprofit marketing and communications positions here. Associate Communications & Marketing Manager Point Foundation (New York, NY). Communications Coordinator The Nonprofit Association of Oregon (Portland, OR). Communications Manager Children Without Worms (Atlanta, GA). Communications Manager Make-A-Wish Missouri (St. Louis, MO).

Great Nonprofit Marketing Jobs—Movin’ up Monday

Getting Attention

Digital Communications Coordinator , Urban Green Council (New York, NY). Director of Strategic Communications , Echoing Green (New York, NY). Please post your nonprofit marketing position here for full-time or part-time staff, consulting or internship opportunities. New Opportunities.

A story so powerful it was “unfair: Guest post by Rich Foss

Wild Woman Fundraising

You can learn much more about how to use stories in fundraising from chapter 7 of Green Light Fundraising: Your Sustainable Fundraising Guide to Raising $50,000 to $500,000 a Year to Light Up the Eyes of People You Serve and Your Donors. Green Light Fundraising is available as a free download at <a href=”[link]. Uncategorized green light fundraising mazarine treyz rich fossI first noticed the power of stories in the early 1980’s.

Greenwashing, Whitewashing, now PINKWASHING?

Wild Woman Fundraising

It can be known as white-washing, green-washing, or pink-washing. So you’ll buy toilet paper that is “green.&# Tags: Corporate donations bad taste barbara ehrenreich big tobacco breast cancer cause marketing corporate responsibility donation policies green toilet paper greenwashing i support our tumors kitten vivisections pink ribbon pink yogurt pinkwashing political purchases proctor and gamble whitewashing Have you seen a pink ribbon recently?

Earth Day has a Messaging Problem

Cause Related Marketing

Friday, April 22 is the 41st Earth Day in the United States, a day that was originally conceived as a kind of environmental ‘teach-in.’

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