Grassroots Cause Marketing from Volvo

Cause Related Marketing

Buy a virtual glass of lemonade from , sponsored by Volvo, and the money goes to Alex’s Lemonade Stand Foundation to support families who must travel for their child’s cancer treatments.

Grassroots Fundraising is DIY Raising Money

Fundraising Breakthroughs

I use the term "grassroots" gifts and grassroots donors instead of small, because "small" doesn't honor the importance and meaning of these crucial supporters. I've just re-read Joan Flanagan's classic The Grassroots Fundraising Book, and she describes it better than anyone. And then she gives clear, complete directions for how to do grassroots fundraising in different ways. To do grass roots fundraising you need only a basic understanding of money and of people.

Reality Check: How Grassroots Environmental Organizations Are (Or Are Not) Raising Money Online

Nonprofit Marketing Blog

This is the title of a great eBook by Andy Robinson from the Institute for Conservation Leadership, available for free here.

How Foundations Can Assist Grassroots Movements Even Better.

Seeking Grant Money Today

I was asked by co-author, Fred Setterberg , to read and review Grassroots Philanthropy Field Notes of a Maverick Grantmaker by Bill Somerville with Fred Setterberg. Our grantmaking maverick, Somerville, makes grants by getting out of the office at least 30% of his work week, talking with and listening to people working on a given issue, lessening the paperwork to get the money where it's needed, embracing risk, focusing on ideas instead of problems, and taking initiative.

Broad and Transparent Giving

A Small Change

Today more than ever before donors want to know that their money is going to make a difference and is being used to the very best of its ability. Many charities today ask you for a gift to do something and then put that money towards general greatest needs. A reader had a great comment in responds to my grassroots fundraising post. If we are asking for money for X and give it to Y then that is a problem.

First Giving makes online grassroots campaigns a snap

Nonprofit Consultant Blog

The organization then gets the money from, less a 7.35% service fee. You can facilitate online fundraising by your nonprofit organization's supporters with a new site called This is not simply adding an online donations function to your group's existing web site, but enabling each of your volunteers and donors to set up their own, personal fundraising page.

8 Great Ways to Stay in Touch with Your Donors

A Small Change

Non-ask events (where you don’t ask for money directly) can be a great way to build your reputation and get new people involved in your efforts. Grassroots and Events Guest Posts & ReviewsDonor cultivation is part art, part science. At its most basic, donor cultivation (and prospect cultivation, for that matter), centers on communication: staying in touch with your donors and prospects to build a relationship of trust and mutual interest.

Question: Building Community

A Small Change

Have you built annual giving programs that allow your donors to have conversations with you about what their money is doing? Tags: Grassroots and Events How many of you view fundraising as community building? Do you partner with your donors to provide them opportunities to engage their friends and community in your cause? There are more and more opportunities through social media to engage our donor communities and I’m curious if you’ve had a chance to do just that?

Letters or In-Person Solicitations

A Small Change

You will have some donors that want to and need to be cultivated in a grassroots and annual fund way. Does your organization make regular practice of both ways of asking for money? Tags: Campaigns & Solicitations Grassroots and Events We only have so much time every day as development professionals, so we need to make sure our time is well used. When do you send out a letter, and when do you meet with someone in person?

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QUESTION: Why mailings over phone calls?

A Small Change

Almost every nonprofit sends out letters to their donors asking for money. This made me wonder why don’t we do more calling of our donors to ask them for money? We send the letters out and spend a lot of time thinking through how we will ask for money. Tags: Grassroots and Events Why do we do mail campaigns over personal telephone calls? It is a tried and true method and a great way to get support from a large group quickly.

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Newsletter: Raise More Money at Checkout; Valentine's Day Cause Marketing ; Best Place to Sell Girl Scout Cookies

Selfish Giving

The Chronicle of Philanthropy recently ran an article on raising more money at the cash register. Checkout charity fundraisers raise big money. The site also allows users to donate money or apply for a grant with the company. Don't go where the money is.

Direct Mail Drop and Social Media Rise

A Small Change

Outside of a vibrant major gifts program direct mail is probably the number one way to raise money at most organizations. It will take a little bit of time to teach your donor community to raise money online but if we keep waiting we may find out that someday soon we are behind. Grassroots and Events Social Media & Web 2.0And direct mail will still be a major way to find donors for a long time to come but not forever. It appears that direct mail is on the decline.

Duplicate Solicitation Letters

A Small Change

If all of your communications happen in one day, then they can feel overwhelmed, like you spent too much time and money on them. Tags: Grassroots and Events I’ve heard a lot of recommendations for nonprofits to rehash their old and current website content on their blog and through their social channels. This is a great way to find some information you can use to publish, but make sure to take a strategic look at your communications.

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Staffing Your Events

A Small Change

Related posts: Volunteer, Staff, to Guest Ratios Intentionally Connecting With Your Guests Eyes on the Party A Few Event Rules Question: Who Asks for Money? Tags: Grassroots and Events I’m going to make it a priority that every event I run includes a junior staffer that can answer the door, take coats, pass out nametags, and watch for overall event logistics. These tasks are essential to the proper welcoming of every guest, but it can take a significant period of time at each event.

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To Raise Money, You Need.

Fundraising Breakthroughs

The note turns out to be a list of things you really need to be putting in place to raise money: your friend can check my blog, Fundraising Breakthroughs, to see my philosophy and approach to fundraising. If she's serious about fundraising, then please encourage her to browse Grassroots Fundraising website and purchase whichever book by Kim Klein catches her fancy. If she's new to foundation grantseeking, then have her buy Grassroots Grants by Andy Robinson.

iphone Publicity Stunt Raises Money for Charity

Fundraising Breakthroughs

It’s a lot of money. And BTW, Keep A Child Alive has a beautiful website and looks like it is doing some Gee Whiz grassroots fundraising things that actually are both fresh and powerful.

How to Raise Money for Community Theater Company

Fundraising Breakthroughs

Lovely, real-life story of how a playwright learned to reach out, generate fans, raise money, and produce meaningful plays in Springfield, MO. Actual grassroots funding strategies for performing arts groups toward the end. Read the whole story.

Start Up Non Profit? Need Seed Money? Starting Fundraising? Here's help.Part 2 of 2

Seeking Grant Money Today

Volunteering with a grassroots group? Need Seed Money? As I stated in the previous post, I understand that you do not have any money. If your organization is preparing to or in the midst of receiving a legal non profit status, this is a way for you to raise money before you have tax exempt status. When a grant is received, the sponsor receives the money as "income" and passes it on as a "grant" to the non charity entity, per your agreement.

7 Nonprofit Campaigns We Can't #RESIST


Whether you're raising money to build a new school or curing a worldwide epidemic, a single moment drives the need for a campaign. The Indivisible Guide began as a grassroots effort to support a new and growing resistance. Every successful campaign starts with a moment.

Instant Grants: Just Add Funding and Stir

Fundraising Breakthroughs

Beyond the small amount of money, the project encourages people to see themselves as something other than workers or consumers even if it just for the length of time required to apply for the FSNUA grant.” Tags: giving grassroots fundraising

Leading the Resistance: 28 Organizations You Can (and Should) Support Today


There's a long fight ahead, but for issues that stir you, one simple, positive thing you can do today is give - your time, money, voice, or attention - because so many organizations need your urgent support. That’s why we empower local leaders to build a strong movement for equality that secures critical grassroots wins at every level. The Action Fund engages in educational, advocacy and electoral activity, including legislative advocacy, voter education, and grassroots organizing.

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If Its Not Broken

A Small Change

I’ve worked in three very different fundraising shops in my career and have found that they all have done things very differently and raised very different amounts of money. I recently worked for a social services organization that had fantastic grassroots support.

Everyone is a Fundraiser

Fundraising Breakthroughs

Motivate : When a colleague or volunteer raises money for your organization, whether it’s a small or large amount, thank them personally and in front of the rest of the organization. Tags: fundraising strategy grassroots fundraising

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Affordable New Tools and Strategies for Online Activism | Network for Good Learning Center - Learn how to raise money online for your nonprofit

delicious NonprofitMarketing

CitizenSpeak is another free grassroots advocacy tool that lets you easily create a campaign to send emails to any target for which you have an email address. Tis the season for email marketing. We can help.

5 Reasons Nonprofits Shouldn't Miss Out On Peer-to-Peer Fundraising


These are 5 reasons to stop hesitating and start raising more money and expanding your donor base through peer-to-peer fundraising! Not everyone who your supporters ask will donate to their campaign, but money isn’t the only benefit that you’ll gain from peer-to-peer fundraising campaigns.

[Guide] Creating Video for Nonprofits


It’s hard to do a one minute video that is asking for money at the end, because most people are never gonna make it past the 30- or 45-second mark. We've started to utilize the strategy that grassroots movements have been using all along.

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3 Steps to Funding Nonprofit Marketing

Getting Attention

We’ve all seen them: social media pages or websites for grassroots nonprofit agencies that appear to have been designed by a student or a well-intentioned volunteer. Nonprofit agency directors are so busy serving people that they can’t find the time or money to invest in quality marketing and storytelling initiatives. Guest blogger, Julie Brown, is the program director at the Findlay-Hancock County Community Foundation.

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MUST READ: “Fundraising Bright Spots” Highlights Orgs That Are Beating the Odds in Individual Giving

Kivi's Nonprofit Communications Blog

Successful fundraising isn’t just about money. FUNDRAISING BRIGHT SPOTS: Strategies and Inspiration From Social Change Organizations Raising Money From Individual Donors , sponsored by the Evelyn & Walter Hass, Jr. For them, giving money is integral to being part of a movement.”

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We've Built The Tools You Need for 2018


Learn how EveryAction Development is a better, more user-friendly platform to cultivate donor relationships, track major gifts, run direct mail & telemarketing campaigns, segment custom reports, and at the end of the day, raise more money. Meanwhile, Facebook Ads are a precise, cost-effective way to raise more money, sign up more supporters, and communicate a message to a specific audience.

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The Long Ask

A Small Change

Many of these organizations never ask for a gift they just cross their fingers and hope that the money will come in. If it is someone that likes to give $20 or $100, don’t spend all of your money cultivating them throughout the year. These connection points should NOT be about asking for money. Related posts: Soft Touches Too Much Cultivation All Donors as Major Donors Sharing Stories Grassroots- A broad brush stroke.

Small Nonprofits Kicking Butt at Individual Fundraising [REPORT]

J Campbell Social Marketing

Developed by Third Space Studio and BC/DC Ideas, the 2015 Individual Donor Benchmark Report is once again empowering small and medium nonprofit organizations to explore their donor potential, enhance their fundraising strategies, and raise more money from individual donors.

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Our EveryAction Hero: United Nations Foundation


They’re on the go and often on their phone, so you’re leaving a lot of money on the table if you’re not catering to these individuals. That's really how your supporters are connecting with you, and you can't do any of the work you do without your supporters - from grassroots to high net worth.

Our EveryAction Hero: World Central Kitchen


People really responded to this, particularly because it was a unique, grassroots narrative. I want to show people that their money has gone to a very targeted response; we've got huge spreadsheets of every meal in Puerto Rico with who made it, who delivered it, where it went. World Central Kitchen was founded by chef and activist José Andres in the aftermath of the 2010 earthquake in Haiti. Since then the organization has grown to work in 10 different countries.

Successful Fundraising in Turbulent Times

Fundraising 123

She is the founder of the bimonthly Grassroots Fundraising Journal. She is also the author of Fundraising for Social Change (now in its fifth edition, 2006), Fundraising for the Long Haul (2000), which explores the particular challenges of older grassroots organizations, and Ask and You Shall Receive: A Fundraising Training Program for Religious Organizations or Projects, Raise More Money (2001) which she edited with her partner, Stephanie Roth, and Fundraising in Times of Crisis (2004).

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Our EveryAction Hero: Middle East Children's Alliance


We’re working with local grassroots community organizations to provide education programs, sports programs, medical aid, and winter relief. For Giving Tuesday this year we’re focusing on raising money to build a new water purification unit at a girls' middle school in Gaza. The Middle East Children’s Alliance (MECA) works to protect the rights and improve the lives of children in the Middle East through aid, empowerment and education.

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Can You Pitch Like Pixar?

Marketing for Nonprofits

Every day , donors poured money into big international aid organizations and governments but their money never got to the children who needed it most and children, families, and communities suffered.

The 2018 Best Nonprofit Conferences Calendar


Learn the latest best practices and technologies that can make the most effective use of your time and money. Our attendees are online organizers, grassroots activists and independent media makers. It's finally here!

Finding a Fiscal Sponsor

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Here are three reccomended resources: Guide to Fiscal Sponsorship from the Foundation Center Fiscal Sponsorship Resources from the Tides Center Tips for finding Fiscal Sponsorship from Kim Klein of Grassroots Fundraising: Dear Kim: I belong to a small “Women in Black” group that has been considering doing minimal fundraising for our organization for banners and signs, buttons, fliers, etc. We are truly “grassroots.”

What Nonprofits Can Learn from the Obama Campaign – Lessons from FRDNY

JCA Insights

Back in 2008, Steve’s team mobilized millions of grassroots volunteers and raised more than $500 million in online donations. And, in many cases, donors want the organization to use 100% of their money and not waste it on trinkets and such. At Fundraising Day in NY (FRDNY), we welcomed back Stephen Geer, the architect of the groundbreaking 2008 online campaign to elect Barack Obama.

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My New Favorite Cause Marketing Fundraiser

Cause Related Marketing

Food Tattoos for Hunger was a collective of shops and parlors offering food Flash tattoos in order to raise money for various hunger charities and food banks. I couldn’t find any word on whether or not they achieved their goal, but I dig how grassroots this cause marketing fundraiser is.

#Interview: Sandy Rees, Owner of the “Get Fully Funded” Blog and Fundraising Consultant

Non Profit Marketing 360

A former Development Director for nonprofits, she has written Fundraising Buffet and co-wrote 7 Essential Steps to Raising Money by Mail. Sandy: Most of my readers are from smaller grassroots organizations. Don’t stop asking for money.

$2.5 million and you didn't lift a finger


Any Facebook user with a little passion and initiative can create a cause, recruit their friends into that cause, keep everybody in the cause up-to-speed on issues and media related to the cause, and, most importantly, raise money directly through the cause for any U.S.

What’s a Reasonable Amount of Content to Produce?

Kivi's Nonprofit Communications Blog

How quickly and to what extent are you trying to increase turnout or raise money? I just took another look at the preliminary results from our 2013 Nonprofit Communications Trends survey ( take it now, please! )