Small Biz Cause Marketing

Cause Related Marketing

Case in point is this wrapper at the left for a chocolate bar from the Big Island in Hawaii. The printing looks like it came from an inkjet paper and the design is so rudimentary it might have been done in Word.

Our EveryAction Hero: World Central Kitchen

EveryAction

This year, we have activated kitchens to respond to the volcanoes in Hawaii and Guatemala. People really responded to this, particularly because it was a unique, grassroots narrative. Tim helped us there, led our kitchen in Hawaii, and even came with us to Guatemala. Especially since at the same time we have relief efforts going on in Hawaii and Puerto Rico as well.