Small Biz Cause Marketing

Cause Related Marketing

Case in point is this wrapper at the left for a chocolate bar from the Big Island in Hawaii. ABC Stores are home-grown in Hawaii also and are something like 7-11s, only more ubiquitous. The benefiting cause is Hawksbill Turtle Recovery in Hawaii and the paper wrapper includes a 90-word description of the turtle, its struggles to reproduce, and how you can help. I saw a job description the other day for one of the chief marketers at Macy’s, the giant retailer.

Our EveryAction Hero: World Central Kitchen


This year, we have activated kitchens to respond to the volcanoes in Hawaii and Guatemala. People really responded to this, particularly because it was a unique, grassroots narrative. Tim helped us there, led our kitchen in Hawaii, and even came with us to Guatemala. Especially since at the same time we have relief efforts going on in Hawaii and Puerto Rico as well.

Your Website Doesn't Matter (If Know One Goes There!)

Marketing for Nonprofits

Dionna has worked in grassroots advocacy for more than a decade, focusing primarily online fundraising and advocacy strategies for the past 6 years. Dionna graduated from the University of Hawaii at Manoa with a BA in Women's Studies and an MA in Political Science.