Impact - not ideas - should be the star of your story
Nonprofit Marketing Blog
JANUARY 31, 2012
While I was living in Ukraine, the government tax authority launched a campaign to motivate taxpayers to stay honest and continue paying their taxes. Don’t lead with guilt and sadness—it is not the stuff of a long-term relationship, nor the kind of content people will want to share with others. They have great photos from the field, GPS coordinates for donor projects and an overall amazing donor experience.