Massive geographical and cultural differences in online sharing

Public Sector Marketing 2.0

Cultural differences –> When comparing the two extremes of Saudi Arabia (61% sharing) to Japan (4% sharing) using Geert Hofstede’s cultural dimensions , a noticeable difference can be found in the “Individualism vs. Collectivism” dimension.

The Best Cause Marketing of 2010

Cause Related Marketing

Zynga , creator of the virtual worlds and games including Farmville, Fishville, Zynga Poker, and Mafia Wars, is back in the news for its efforts on behalf of earthquake relief in Japan. The year 2010 was a memorable year for cause marketing.

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