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It’s Today! Google Test Your Website

Getting Attention

Because… As of today, Google has hugely increased mobile-friendliness as a key ranking signal in search results. Today’s the day.

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[Guest Post] Correctly setting up your nonprofit's Google+ Community

Fundraising Coach

A few months after I wrote the book Google+ for Nonprofits , Google+ released a new feature called "Communities." One post sent to many.

[Guest Post] How To Use Google Trends

Fundraising Coach

I’ve invited him to share about a tool I’d never heard of before: Google Trends. How To Use Google Trends. Google Trends.

Successful Link Building Strategies for Nonprofits

Kivi's Nonprofit Communications Blog

In today’s guest post, Brian Honigman shares a few simple ways to boost your SEO through link building. Looking for more insights on SEO?

Identify search engine keywords used by your target audience in 60 seconds

Public Sector Marketing 2.0

I personally think that Google Insights for Search is one of the most under appreciated free marketing research tools out there. The Lesson?

50 Resources for Getting the Most Out of Google Analytics

Fundraising 123

Google Analytics is a very useful free tool for tracking site statistics. The resources below will help anyone, from the beginner to those who have been using Google Analytics for some time, learn how to get the most out of this great tool. How to Use Google Analytics for Beginners - Mahalo’s how-to guide for beginners.

How To Build Raving Fans, A Huge Email List & Facebook Ads That Work: Lessons from #AOC2014

J Campbell Social Marketing

6) Rich Brooks – Advanced SEO: The Art of Visibility. SEO and YouTube marketing are key. With Jillian Vorce at #AOC2014.

Should you do SEO marketing? An interview with Didit CEO, Kevin Lee

Wild Woman Fundraising

Search Engine Optimization can include constantly updated content, targeted keywords, pay per click advertising (such as Google Adwords ) and more. Why should you make time for SEO marketing? I wanted to find out if SEO marketing was catching on with nonprofits, and if so, what returns they were getting from it.

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PPC influencing your SEO work?

Search Marketing for Nonprofits

Had to share an interesting article about how Google’s new ability to crawl javascript is resulting in unintended consequences. Tags: Google SEM SEO javascript PPC Tagged: javascript, PPC.

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Better Cause Marketing with SEO

Selfish Giving

But first: what is SEO? We should all be focusing on SEO because people rely on search engines, mainly Google, to find the things they need.

Bing is surprisingly important for your nonprofit marketing

Fundraising Coach

I''m a huge fan of Google. Google is still the biggest search engine on the planet. So tools like Bing fly under my radar.

How to stay competitive in your fundraising career

Wild Woman Fundraising

SEO/SEM Marketing. Here’s an infographic on how to do better SEO in the next 6 months. Statistical Analysis and Data Mining.

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How Can You Use SMS/Text Messages to Get Donations?

Wild Woman Fundraising

Add this to Google Bookmarks. $37 Million given in January 2010. Incredible. Unbelievable. How does Text Message fundraising work? Digg this!

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Social Media Bird Brain - Untitled Article

Social Media Bird Brain

Google is changing its search algorithm again, this time in favor of mobile technology. By announcing this change, Google is more or less saying that it. change algorithm google mobile-friendly SEO small NGO Small nonprofit

SEO 2

Is Responsive Design the Right Mobile Strategy for Your Nonprofit?

Getting Attention

Your SEO strategy is very important to your overall web traffic strategy. BostonGlobe.com and Alaska.org are good examples.

Don’t Forget the Alt-Text!

Kivi's Nonprofit Communications Blog

Also, filling in the title and alt text for your images and graphics on your website is helpful for SEO since Google bots do read that bit of code.

Google’s Index Cap for your Site

Search Marketing for Nonprofits

Fascinating article by Randy from SEOMoz about how Google potentially caps the # of URLs it will index from your site. Tagged: Google, google indexing cap, google's index, robot.txt, SEO. Tags: Google SEO future of search google indexing cap google's index robot.txt.

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Google to Hold Live Webmaster Chat

Search Marketing for Nonprofits

Info off of Search Engine Land: The Google Webmaster Central blog announced the first new live chat event in over a year. They’ll be discussing a range of webmaster best practices and useful Google tools followed by a Q&A session to make sure you and your site are well primed for the holiday rush. To access the event: 1.

SEO 0

Google to stop supporting old news sitemap format

Search Marketing for Nonprofits

Tagged: google news sitemap , news sitemap , news xml sitemap. Tags: SEO public relations google news sitemap news sitemap news xml sitemap They announced that there are two weeks left to transition in case you missed the first announcement six months ago. More info here.

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SEO FAIL – Optimizing for “I Love Boobies”

Search Marketing for Nonprofits

I can’t help but wonder if it’s qualified traffic however, because when you search for them in Google, this is what their sitelinks look like: Yes, that’s correct. Sometimes you stumble onto something that just makes your day. I discovered the organization and website www.keep-a-breast.org.

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Amazon is giving away my book for free today

Fundraising Coach

I wrote this book because I am always getting questions about how to use Facebook, Twitter, and Google+ to market and fundraise for nonprofits.

Facebook Fan Pages Now Showing in Google Search Results

Search Marketing for Nonprofits

SEO for Facebook Fan update pages is more important than ever now that Google announced that it will be displaying the results from 3 million fan pages in Google search results. Google doesn’t have access to personal profile updates because of Facebook’s agreement with Bing, and for that I’m glad.

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The Numbers Racket and Your Small Nonprofit

Social Media Bird Brain

Art by Andrew Tosiello Last week I mentioned I'd be attending a meetup on SEO and that if the info was good, I'd share. Search Engine Optimization is a fancy way of asking, "What can I do to make sure that when someone is doing a Google search* for my kind of stuff, that my stuff shows up on the first page of results?"

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#MARKETING: Build Your Search Engine Marketing Strategy With Solid Search Engine Optimization

Non Profit Marketing 360

While SEO is a part of this process, Search Engine Marketing encompasses many other tools including: Paid inclusion and trusted feed programs.

How to Get Over 1 Million Visitors a Month Presentation

Search Marketing for Nonprofits

I had a great time speaking yesterday at PRSA’s Association and Non-Profit Day in Washington, DC about how to get over 1 Million visitors to your website using an integrated digital strategy using SEO, PPC, traditional press, social media and blogger outreach.

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What Actually Works In Marketing in 5 Sentences

J Campbell Social Marketing

I recently gave an hour-long presentation to business owners and coaches regarding social media marketing, creating content, SEO, and the like.

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Infographics & Data Visualization: Not Your Grandmother’s Pie Chart – Part 4

Kivi's Nonprofit Communications Blog

Boosting SEO. Tip: Google *can* read content in a PDF, so consider posting an alternative file your audience can download. Julia Reich.

Improve Your Nonprofit Website’s Search Results – #10NTC Tips

Kivi's Nonprofit Communications Blog

It’s a mouthful, but it boils down to this one simple idea: Getting Google and other search engines to point people to your website.

SEO 2

Social Media and Local Search Training for Leadership Alexandria

Search Marketing for Nonprofits

Tags: Craigslist Flickr Google MySpace SEM SEO Social media marketing facebook keyword research live.com local search online marketing training twitter alexandria leadership alexandria local search training search marketing training social media training social media workshop va

5 Tips For Increasing Traffic to Your Nonprofit’s Website

Fundraising 123

I'm not an SEO expert, and I've never played one on TV. You could use Google keyword search or sites like SpyFu.com to see what similar sites to yours are using for keywords, how often people are using those terms, and how high they rank in search results. The meta description is the part that shows up in a Google search.

10 Tips to Make your Nonprofit Website Search Engine Friendly

Fundraising 123

When you think about how to drive traffice to your nonprofit website, pay attention to how your site ranks in search engines like Google. Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a website from search engines via "natural" (aka organic) search results. We don't.

#Tech: The Net Is Not Quite Dead, But It’s Not Your Mom’s Web Anymore

Non Profit Marketing 360

It’s driven primarily by the rise of the iPhone model of mobile computing, and it’s a world Google can’t crawl, one where HTML doesn’t rule.

#HOWTO: Tumbler Can Be Social Media Hub, But Other Tools Are Available

Non Profit Marketing 360

But one thing that simplicity costs your organization is SEO ( Search Engine Optimization ). Not that Google won’t find your Tumblr site

10 Things You Need to Do Prior to Diving into Social Media

Fundraising 123

That friend of a friend who's searching for your organization online may turn to his trusted search engine of choice to locate you (whether it be Google, Yahoo!, Have you done any work to improve your "search engine optimization" (SEO)? Check out the 4-part SEO series to get your SEO on the right track.

#TECH: RSS Readers To Help Save Time & Sort Out News & Emails

Non Profit Marketing 360

Synching with the ubiquitous Google Reader is not so simple, though. Have you clicked here yet? Including MKCREATIVEmedia. and for Firefox here.

Online Marketing Best Practices from the Obama Campaign

Search Marketing for Nonprofits

Tags: "email marketing" Google SEM SEO Social media marketing fundraising integrated marketing online behavior paid ads web analytics nonprofit online best practices.

#Communications: ‘Tis The Season For Making Lists & Prepping For 2012

Non Profit Marketing 360

We have compiled this list based on our own experience with apps, platforms, and issues discussed on these lists. Please let us know in the comments!

#INTERVIEW: Joanne Fritz, The About.com Website Guide on Nonprofit Charitable Organizations

Non Profit Marketing 360

We get a lot of help and information around SEO so we can identify key word phrases that should promote more traffic. Are you a connector?

5 Essential YouTube Tips for Nonprofits

Nonprofit Marketing Blog

YouTube is now considered the second largest search engine in the world, behind only Google. Next, when you are uploading videos to your channel, again add as many tags as possible to each video, give a strong but brief description, and, most important, title the video to optimize your YouTube search engine optimization (SEO). Enjoy.

Build It and They Will Come? Not for Online Fundraising!

Fundraising 123

Remember the day you posted your DonateNow button on your site? It was pretty exciting to know that the donations were now going to roll in. If you are like a lot of other fundraisers, your hopes might have been dashed when there were only a trickle and not a deluge of donations. What went wrong? Well, DonateNow buttons don't exist in a vacuum.

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