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It’s Today! Google Test Your Website

Getting Attention

Because… As of today, Google has hugely increased mobile-friendliness as a key ranking signal in search results. Websites that are optimized for mobile devices will receive the highest SEO rankings. Do your Google gulp and get going, now!

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[Guest Post] Correctly setting up your nonprofit's Google+ Community

Fundraising Coach

A few months after I wrote the book Google+ for Nonprofits , Google+ released a new feature called "Communities." In the time since the introduction, have become a great tool for interacting on Google+, both in raising awareness and in interacting with supporters.

[Guest Post] How To Use Google Trends

Fundraising Coach

The author of the incredibly helpful SEO book Content Chemistry , he’s amazing when it comes to helping your website receive exactly the type of traffic you want. I’ve invited him to share about a tool I’d never heard of before: Google Trends. How To Use Google Trends.

Successful Link Building Strategies for Nonprofits

Kivi's Nonprofit Communications Blog

Search Engine Optimization (SEO) is one of those things that a lot of nonprofits don’t want to think about, because they think it’s too hard to understand, or too difficult to keep up with. Link building is an essential part of any SEO strategy. Brian Honigman.

Identify search engine keywords used by your target audience in 60 seconds

Public Sector Marketing 2.0

I personally think that Google Insights for Search is one of the most under appreciated free marketing research tools out there. Advice Learn in 60 Seconds Marketing Videos audience research google insights for search Marketing Research quit smoking search Search Engine Optimization SEO SERP

50 Resources for Getting the Most Out of Google Analytics

Fundraising 123

Google Analytics is a very useful free tool for tracking site statistics. The resources below will help anyone, from the beginner to those who have been using Google Analytics for some time, learn how to get the most out of this great tool. For Beginners The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.

How To Build Raving Fans, A Huge Email List & Facebook Ads That Work: Lessons from #AOC2014

J Campbell Social Marketing

6) Rich Brooks – Advanced SEO: The Art of Visibility. SEO and YouTube marketing are key. My top takeaway from his talk was that I need to immediately purchase and read his book, Virtual Freedom, and Google all of his past talks. With Jillian Vorce at #AOC2014.

Should you do SEO marketing? An interview with Didit CEO, Kevin Lee

Wild Woman Fundraising

Search Engine Optimization can include constantly updated content, targeted keywords, pay per click advertising (such as Google Adwords ) and more. When you are a development, communications or marketing professional at a nonprofit, you are called upon to do so many things that SEO marketing can seem like a far-off dream, or something you can’t make time for. Why should you make time for SEO marketing? Good SEO is broad-based and holistic.

PPC influencing your SEO work?

Search Marketing for Nonprofits

Had to share an interesting article about how Google’s new ability to crawl javascript is resulting in unintended consequences. Tags: Google SEM SEO javascript PPC Tagged: javascript, PPC.

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Better Cause Marketing with SEO

Selfish Giving

Now that we’re agreed on these two key points, here’s my pitch for using SEO (Search Engine Optimization) to achieve better cause marketing results. But first: what is SEO? Google it. Try Google. Just Google it.

Bing is surprisingly important for your nonprofit marketing

Fundraising Coach

I''m a huge fan of Google. I''ve written about Google Calendar , Google Trends , Google+ for nonprofits , and do most of my work in Gmail and Google Drive. Google is still the biggest search engine on the planet.

How to stay competitive in your fundraising career

Wild Woman Fundraising

SEO/SEM Marketing. It’s unlikely that you’ll work at a nonprofit that wants you to do SEO and SEM or User Interface Design, but if you do find that nonprofit, keeping your skills up in content marketing and Googles ever-changing algorithm is a good idea.

How Can You Use SMS/Text Messages to Get Donations?

Wild Woman Fundraising

Add this to Google Bookmarks. social media appeal earthquake easy fundraising Haiti how can I use sms for my cause how to set up text message fundraising job Marketing mGive programming red cross SEO SMS text text message web 2.0 $37 Million given in January 2010. Incredible.

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Social Media Bird Brain - Untitled Article

Social Media Bird Brain

Google is changing its search algorithm again, this time in favor of mobile technology. By announcing this change, Google is more or less saying that it. change algorithm google mobile-friendly SEO small NGO Small nonprofit Remember how I said that if you hadn''t dealt with getting your website mobile friendly, you were going to be forced to? Well, that day has come and the news is everywhere in the tech and business world (read Business Insider''s article).

Is Responsive Design the Right Mobile Strategy for Your Nonprofit?

Getting Attention

Your SEO strategy is very important to your overall web traffic strategy. According to Google (see Google’s recommendation link below) when it comes to SEO, it’s better to have one site accessible on all devices than multiple versions of the site for each platform.

Don’t Forget the Alt-Text!

Kivi's Nonprofit Communications Blog

Also, filling in the title and alt text for your images and graphics on your website is helpful for SEO since Google bots do read that bit of code. What your reader can look like when you don’t use alt-text.

Google’s Index Cap for your Site

Search Marketing for Nonprofits

Fascinating article by Randy from SEOMoz about how Google potentially caps the # of URLs it will index from your site. Tagged: Google, google indexing cap, google's index, robot.txt, SEO. Tags: Google SEO future of search google indexing cap google's index robot.txt.

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Google to Hold Live Webmaster Chat

Search Marketing for Nonprofits

Info off of Search Engine Land: The Google Webmaster Central blog announced the first new live chat event in over a year. They’ll be discussing a range of webmaster best practices and useful Google tools followed by a Q&A session to make sure you and your site are well primed for the holiday rush. Tagged: google live chat, google webmaster. Tags: Google SEO future of search google live chat google webmaster

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Google to stop supporting old news sitemap format

Search Marketing for Nonprofits

Tagged: google news sitemap , news sitemap , news xml sitemap. Tags: SEO public relations google news sitemap news sitemap news xml sitemap They announced that there are two weeks left to transition in case you missed the first announcement six months ago. More info here.

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SEO FAIL – Optimizing for “I Love Boobies”

Search Marketing for Nonprofits

I can’t help but wonder if it’s qualified traffic however, because when you search for them in Google, this is what their sitelinks look like: Yes, that’s correct. Sometimes you stumble onto something that just makes your day. I discovered the organization and website www.keep-a-breast.org. They work on breast cancer issues from a cooler and hipper perspective, and my understanding is that they feel like they get quite a bit of traffic.

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Amazon is giving away my book for free today

Fundraising Coach

I wrote this book because I am always getting questions about how to use Facebook, Twitter, and Google+ to market and fundraise for nonprofits. Chapter 5 SEO For Your Nonprofit. Chapter 9 Google and Google+.

Facebook Fan Pages Now Showing in Google Search Results

Search Marketing for Nonprofits

SEO for Facebook Fan update pages is more important than ever now that Google announced that it will be displaying the results from 3 million fan pages in Google search results. Google doesn’t have access to personal profile updates because of Facebook’s agreement with Bing, and for that I’m glad. In December 2009 Google announced that it would add data from Facebook, MySpace, FriendFeed, Jaiku, Indenti.ca

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The Numbers Racket and Your Small Nonprofit

Social Media Bird Brain

Art by Andrew Tosiello Last week I mentioned I'd be attending a meetup on SEO and that if the info was good, I'd share. Search Engine Optimization is a fancy way of asking, "What can I do to make sure that when someone is doing a Google search* for my kind of stuff, that my stuff shows up on the first page of results?" authority search rankings small nonprofits expert research SEO relevance keywords

#MARKETING: Build Your Search Engine Marketing Strategy With Solid Search Engine Optimization

Non Profit Marketing 360

Search Engine Optimization (SEO) includes numerous tools and plug-ins that help (first) web crawlers and algorythems find your organization’s website, so that human web searchers can then find your site via Google, Yahoo!, What is SEO SEM (oleole.com).

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What Actually Works In Marketing in 5 Sentences

J Campbell Social Marketing

I recently gave an hour-long presentation to business owners and coaches regarding social media marketing, creating content, SEO, and the like.

How to Get Over 1 Million Visitors a Month Presentation

Search Marketing for Nonprofits

I had a great time speaking yesterday at PRSA’s Association and Non-Profit Day in Washington, DC about how to get over 1 Million visitors to your website using an integrated digital strategy using SEO, PPC, traditional press, social media and blogger outreach. Tagged: blogger outreach , digital strategy ideas , Google Adwords , one million visits , PRSA , SEO , Social media.

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Infographics & Data Visualization: Not Your Grandmother’s Pie Chart – Part 4

Kivi's Nonprofit Communications Blog

Boosting SEO. Tip: Google *can* read content in a PDF, so consider posting an alternative file your audience can download. Make it easy for users to share the piece by adding the following buttons: Twitter, Facebook ‘like’, Google +1, and StumbleUpon.

Improve Your Nonprofit Website’s Search Results – #10NTC Tips

Kivi's Nonprofit Communications Blog

It’s a mouthful, but it boils down to this one simple idea: Getting Google and other search engines to point people to your website. If what follows is too technical for you, check out this introduction to SEO (search engine optimization) for nonprofits.

Social Media and Local Search Training for Leadership Alexandria

Search Marketing for Nonprofits

Tags: Craigslist Flickr Google MySpace SEM SEO Social media marketing facebook keyword research live.com local search online marketing training twitter alexandria leadership alexandria local search training search marketing training social media training social media workshop va

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5 Tips For Increasing Traffic to Your Nonprofit’s Website

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I'm not an SEO expert, and I've never played one on TV. You could use Google keyword search or sites like SpyFu.com to see what similar sites to yours are using for keywords, how often people are using those terms, and how high they rank in search results. If you're using WordPress like I do, check out the very handy All In One SEO Pack plug in. The meta description is the part that shows up in a Google search. Set up Google Analytics.

10 Tips to Make your Nonprofit Website Search Engine Friendly

Fundraising 123

When you think about how to drive traffice to your nonprofit website, pay attention to how your site ranks in search engines like Google. Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a website from search engines via "natural" (aka organic) search results. Keyword research is the first step for Search Engine Optimization (SEO). Get some good advice from SEO sources on the web. Stick to ethical SEO (i.e.

#Tech: The Net Is Not Quite Dead, But It’s Not Your Mom’s Web Anymore

Non Profit Marketing 360

It’s driven primarily by the rise of the iPhone model of mobile computing, and it’s a world Google can’t crawl, one where HTML doesn’t rule. best understood as the Google paradigm of opening your browser to Google, searching for your X, then clicking on what seems like the best X ?

#HOWTO: Tumbler Can Be Social Media Hub, But Other Tools Are Available

Non Profit Marketing 360

But one thing that simplicity costs your organization is SEO ( Search Engine Optimization ). Not that Google won’t find your Tumblr site ? We have sung the praises of Tumblr for the past few Thursdays , and we will continue to do so.

10 Things You Need to Do Prior to Diving into Social Media

Fundraising 123

That friend of a friend who's searching for your organization online may turn to his trusted search engine of choice to locate you (whether it be Google, Yahoo!, Have you done any work to improve your "search engine optimization" (SEO)? Check out the 4-part SEO series to get your SEO on the right track. Social networks are shiny and exciting. Millions of people are connecting on them every minute of the day. They're passionate and engaged.

#TECH: RSS Readers To Help Save Time & Sort Out News & Emails

Non Profit Marketing 360

KSoft’s program is pricey at $75 to $125 (especially when you can read these feeds for free in IE), but its Professional and SEO licenses include features to track readership coming to your feed as well as subscription analytics across well over 100 aggregators.

Online Marketing Best Practices from the Obama Campaign

Search Marketing for Nonprofits

Tags: "email marketing" Google SEM SEO Social media marketing fundraising integrated marketing online behavior paid ads web analytics nonprofit online best practices.

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#Communications: ‘Tis The Season For Making Lists & Prepping For 2012

Non Profit Marketing 360

The folks at Flowtown have compiled a ‘ Top 10 List To Improve Your Local SEO ‘ – a list that includes such issues as using Google Analytics , creating new content on an active blog, and seeking out guests and industry leaders to make contributions to your site.

#INTERVIEW: Joanne Fritz, The About.com Website Guide on Nonprofit Charitable Organizations

Non Profit Marketing 360

We get a lot of help and information around SEO so we can identify key word phrases that should promote more traffic. NPM360: I notice you’re on Twitter , Facebook and Google+. Joanne Fritz is the guide to About.com ’s “ Nonprofit Charitable Organizations ” site.

5 Essential YouTube Tips for Nonprofits

Nonprofit Marketing Blog

YouTube is now considered the second largest search engine in the world, behind only Google. Next, when you are uploading videos to your channel, again add as many tags as possible to each video, give a strong but brief description, and, most important, title the video to optimize your YouTube search engine optimization (SEO). So you have a video. How do you make sure people actually watch it, share it and get moved to action?

Build It and They Will Come? Not for Online Fundraising!

Fundraising 123

Take a look at a few articles about how to drive traffic to your site using Search Engine Optimization (SEO): Google's Search Engine Optimization Starter Guide Make Your Website a "Hit": Improve Your SEO in 4 Steps, Step 1: Keywords Make Your Website a "Hit": Improve Your SEO in 4 Steps, Step 2: Blogs Make Your Website a "Hit": Improve Your SEO in 4 Steps, Step 3: Links Make Your Website a "Hit": Improve Your SEO in 4 Steps, Step 4: Outreach.

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