A Google Search Change - Will Your Nonprofit Be Considered Relevant?

Social Media Bird Brain

Google Search With Knowledge Graph Panel Google has subtly changed its search results layout to include something called a Knowledge Graph. When some search results are returned, a panel on the right of the page may display, providing what Google has determined is an appropriate bit of extra information related to the search terms. In my example (left), I searched for Nitrous Oxide and.

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#SM4NP: Automate Your Google Searches To Follow Important Issues

Non Profit Marketing 360

Searching on Google is perhaps the single experience of the internet we all share. In the fine and flexible tradition of the English language, we turned the noun into a verb: to google (someone or something). The behemoth that is Google Inc.

It’s Today! Google Test Your Website

Getting Attention

Because… As of today, Google has hugely increased mobile-friendliness as a key ranking signal in search results. Others (like Getting Attention.org , for now) will be penalized in rankings which will cause organic search traffic. Do your Google gulp and get going, now!

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#HOWTO: Tweak Your Organization’s Facebook Site For Graph Search

Non Profit Marketing 360

Last week we talked about what Facebook’s latest feature, Graph Search, is (Namely, a way to combine keywords, categories, and what friends are saying about them within Facebook) and it is not (Namely, a challenger to Google’s search algorithms across the internet).

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#MARKETING: Build Your Search Engine Marketing Strategy With Solid Search Engine Optimization

Non Profit Marketing 360

Search Engine Optimization (SEO) includes numerous tools and plug-ins that help (first) web crawlers and algorythems find your organization’s website, so that human web searchers can then find your site via Google, Yahoo!, Search or Social: Which Is Best For Your Startup?

Identify search engine keywords used by your target audience in 60 seconds

Public Sector Marketing 2.0

How to identify search engine keywords used by your audience in 60 seconds. I personally think that Google Insights for Search is one of the most under appreciated free marketing research tools out there. This week’s “ Learn in 60 Seconds &# video is ready to go.

Google Giveth and Google Taketh Away

The Agitator

For those who weren’t reading search engine marketing news over the holidays, instead spending “quality time” with “family” and “friends,” there was an earthquake for nonprofits who use Google Grants. I must preface this with the fact that Google is the only major advertising platform I know of with a program like Google Grants. And also with love by repeating the statement that you should participate in Google Grants.

If This Then That. When Google isn’t enough…

Public Sector Marketing 2.0

We all know “googling” things in 2013 is ubiquitous. Once you throw in Bing, Yahoo, and the multitude of niche search engines you get roughly 92% of the world’s on-line population of 2.3 billion people searching for things daily.

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#PHILANTHROPY: Google Can Give Time, Resources, & AdWords To Nonprofits

Non Profit Marketing 360

Google is the great behemoth of web searching and video hosting. ‘ Google Grants ‘ offers the opportunity for your nonprofit to tap into AdWords via your organization’s website and via a series of keywords you submit to Google with your application.

10 Reasons Your Nonprofit Needs to Be On Google+

J Campbell Social Marketing

Google+ is by far the most underestimated social network out there. Despite being directly connected to search behemoth Google as well as YouTube, the third largest social network, nonprofits have been slow to jump on the Google+ bandwagon. We are talking about Google!

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#SocialNetworks: Google+ For Business Is Now Open!

Non Profit Marketing 360

Yes, the release of Google+’s Business Pages is the biggest news in social media this week. And in design news… The release of business pages within Google+ did not go without incident: Many were led to believe they could get their pages up, only to discover their accounts were not part of the list allowing early adoption – an inconvenience that mirrored the rollout of individual accounts as well. Perhaps most obviously, Google+ is part of the Googleverse.

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Poorly optimized Google Adwords copy could be wasting a quarter of your search budget

Giving in a Digital World

They’re an international AdWords copywriting agency who have developed an ad text effectiveness algorithm which enables them to audit Google Adwords copy and score it to show how well optimized it is. a lower CPC) – based on what Google calls Quality Score (QS).

Using Search for Fundraising and List-Building: How Google Grants Can Bolster Your Bottom Line

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A Google Grant, which provides up to $10,000 a month in free keyword advertising to qualified nonprofit organizations, can help your organization raise money, build your list, and drive more traffic to your web site. During this teleconference, we will provide an introduction to the Google Grants program and how it might benefit your organization. Dan regularly presents at top Internet Search conferences including PubCon and Search Marketing Expo.

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Google This!

The Agitator

Enter the terms ‘donor’ and ‘digital’ into Google and you get 13,600,000 results. Yesterday Google itself added to the searchable research pile on donors’ digital behavior. In a study titled The Path to Donation ( download summary here ), Google and the market researchers from MillwardBrown Digital revealed that donor research leading up to year-end giving starts early and spans multiple sources. Process begins with ‘search’.

#How-To: Is The World Ready For Google+ (‘Google Plus’)? You Can Be.

Non Profit Marketing 360

A week or so ago Google+ (‘ Google Plus ‘) went Beta to a number of developers, insiders, and people cooler than this blog writer. I took the plunge to see what it was – and to see if it would improve my chances to get past the bouncers at Google+.

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How to DELETE Your Yahoo Search Engine Marketing Account

Wild Woman Fundraising

Your nonprofit can advertise with Google Adwords. Why would you want Yahoo Search Engine marketing? Well, the story goes, because some people still use Yahoo to search. Add this to Google Bookmarks.

What Google Has for You #google4np

Kivi's Nonprofit Communications Blog

Yesterday at Google’s DC Headquarters, they gathered about 200 nonprofits, consultants, and bloggers to unveil their latest version of Google for Nonprofits. Beth Kanter offers a good wrap-up of those demos on her blog: Google Launches Google for Nonprofits.

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Searches up in Facebook, Down in Google Last Month

Search Marketing for Nonprofits

Here’s the full article listing how total search queries grew in Facebook, but drop in Google. Tagged: facebook, Google, total search queries. Tags: Google facebook total search queries Fascinating and tied to the recent Wired article about the growth of the walled off Facebook network.

Improve Your Nonprofit Website’s Search Results – #10NTC Tips

Kivi's Nonprofit Communications Blog

One of the best tactical sessions I attended at NTEN’s Nonprofit Technology Conference week before last was “Optimizing Your Site for Search Engine Performance: And We Ain’t Talkin’ Just Keywords.&# Here is the slide deck. Google’s Keyword Tool.

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Facebook Fan Pages Now Showing in Google Search Results

Search Marketing for Nonprofits

SEO for Facebook Fan update pages is more important than ever now that Google announced that it will be displaying the results from 3 million fan pages in Google search results. Google doesn’t have access to personal profile updates because of Facebook’s agreement with Bing, and for that I’m glad. In December 2009 Google announced that it would add data from Facebook, MySpace, FriendFeed, Jaiku, Indenti.ca

Using Search for Fundraising and List-Building: How Google Grants Can Bolster Your Bottom Line

Fundraising 123

Download the presentation slides, audio recording (MP3), post-call Q&A and a paid search case study from Donordigital below Related Documents! A Google Grant, which provides up to $10,000 a month in free keyword advertising to qualified nonprofit organizations, can help your organization raise money, build your list, and drive more traffic to your web site. Dan regularly presents at top Internet Search conferences including PubCon and Search Marketing Expo.

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#TECH: How and Why To Develop A Google+ Page For Your Nonprofit

Non Profit Marketing 360

Toward the other side of the spectrum is Google+, which is largely made up of males. Though the status and interest of Google+ remains an open question, we remain confident that it supplies a number of features that are not difficult to use yet create a well-organized presence for any nonprofit or individual. The Google folks have done a remarkable job of teaching their platform with the use of videos (handy, that, given the fact that Google owns YouTube).

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#TECH: Google+ Gets Redesign To Emphasize Visuals & Customizations

Non Profit Marketing 360

This morning Google announced a striking rise in income that beat stock analysts’ predictions for this first quarter of 2012: $10.65 Just before the search giant released these huge numbers, it announced a redesign of its social network, Google Plus.

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How to Optimize Your Nonprofit Press Releases for Search

Fundraising 123

Search engine optimization (SEO) is the process of affecting a website''s visibility to search engines, but how can you actually make your press release appear first in search results? Keywords are the most relevant single words or phrases that are commonly searched for in top search engines. The tough thing about modern press releases is that they must be written to appeal not just to people-but also to search engines.

Do You Think We'll Ever Come Up First In Google Search?

Marketing for Nonprofits

If a donor searches Google and your organization doesn't appear in the results, does that mean that your nonprofit doesn't exist? Blogging will help improve your organic search engine ranking as will sticking to a regular schedule for updating your website.

Your Google Analytics Questions Answered!

Fundraising 123

When you use Google Analytics , you'll have true visibility into what your visitors do online. With Google Analytics you'll be armed with the information you need to change your web site to drive conversion. Check out the recording of our webinar for an overview of Google Analytics, as well as some real world examples of nonprofit websites and easy improvements they could make to increase the efficacy of their pages.

Augmented reality—Search moves from text to objects

ImpactMax

I just read a Trendwatching report about the not-too-distant future when Search transcends Google and spreads to everyday objects. In part, because it’s so much more entertaining than text search. Hold onto your hats!

3 Metrics Your Nonprofit Should Measure Using Google Analytics

Fundraising 123

Fortunately, Google Analytics provides organizations with a cost effective way to monitor the metrics that matter and help your team make informed decisions.

Research Your Keywords Before Applying to Google Grants

Kivi's Nonprofit Communications Blog

In this guest post by Timothy Spell of nonprofitcms.org , you’ll pick up some great advice on doing keyword research, which is the first step toward applying for and using a Google Grant. Google Grants is a tool non-profits can utilize in order to place ads within Google search results.

Google Tools for You!

Marketing for Nonprofits

What would we do without Google? It's hard to imagine a world without this search engine which allows us to find information on ANYTHING. And, yet Google is MUCH more than a search engine, it's also a great platform for: 1. Google Docs 2. Google News and Reader 3.

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Nazis. War. Hurricanes. Famine. Google Gold.

The Agitator

Are you ready when potential donors turn to Google and search for an immediate way to help? With Charlottesville a recent and painful memory, the U.S.

SEO and PR - Working Together For You

Social Media Bird Brain

This is one of the best explanations of how to currently get higher up in Google search rankings. Because most people don't look farther than the first page of search results. Why do you want to get higher up?

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#SocialNetworks: Is Google+ Ready For Nonprofit Big Time? (Part 2)

Non Profit Marketing 360

Last week we discussed some of the responses nonprofits and other social-media experts to Google+, which has exploded out of the gate of the social-media-platform race, but which might only be the latest shiny object to catch our attention (however briefly). What can Google+ offer that makes cautious adoption the recommended route? What can’t Google+ offer that makes cautious adoption the recommended route? In less than two months, Google+ got 25 million visitors.

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Is Your Nonprofit Still Google-Friendly?

The Agitator

— on a Google study on donor online giving. The Google study says 75% of donors begin the research they conduct on charities online. ” So I suspect you fundraisers have worked hard to make your nonprofit’s website search-friendly over the past few years (you. Way back when (2013), The Agitator reported — Are You Ready To Pass Inspection?

The 800-Pound Gorilla Can No Longer Be Ignored

Non Profit Marketing 360

When Google+ first appeared on the scene last summer, the conventional wisdom was explore but don’t invest much. Nonprofit Facebook Google Search Engines Searching Social MediaImage via Wikipedia.

Social Media and Local Search Training for Leadership Alexandria

Search Marketing for Nonprofits

I had a great time this morning leading a training session for Leadership Alexandria’s alumnus related to online marketing, local search and social media for non-profits and businesses. Tagged: alexandria, leadership alexandria, local search training, online marketing training, search marketing training, social media training, social media workshop, va.

[Guest Post] How To Use Google Trends

Fundraising Coach

I’ve invited him to share about a tool I’d never heard of before: Google Trends. You can find Andy on Google+ and on Twitter @crestodina. How To Use Google Trends. If you want to rank in search engines, you need to be deliberate about what phrases you target.

The Joys of Google Grants, Part 2

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In part one of this series, I discussed the first steps the National Women's Law Center took when we initially received our Google Grant, and some of the challenges we faced getting started. However, our Google ads offer us a way around that.

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Google to Hold Live Webmaster Chat

Search Marketing for Nonprofits

Info off of Search Engine Land: The Google Webmaster Central blog announced the first new live chat event in over a year. This meeting is hosted by Senior Search Quality Engineer Greg Grothaus, and AdWords Evangelist Fred Vallaeys. They’ll be discussing a range of webmaster best practices and useful Google tools followed by a Q&A session to make sure you and your site are well primed for the holiday rush. Tagged: google live chat, google webmaster.

Google Adwords Tricks of the Trade – Part I

DonorDigital

With year-end fundraising officially over I thought I would share some insights from the various Google Adwords campaigns I manage for my non-profit clients. First, the campaigns were run on Google’s paid advertising platform — not Google Grants.