It’s Today! Google Test Your Website

Getting Attention

Because… As of today, Google has hugely increased mobile-friendliness as a key ranking signal in search results. Others (like Getting Attention.org , for now) will be penalized in rankings which will cause organic search traffic. Do your Google gulp and get going, now!

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If This Then That. When Google isn’t enough…

Public Sector Marketing 2.0

We all know “googling” things in 2013 is ubiquitous. Once you throw in Bing, Yahoo, and the multitude of niche search engines you get roughly 92% of the world’s on-line population of 2.3 billion people searching for things daily.

Trending Sources

10 Reasons Your Nonprofit Needs to Be On Google+

J Campbell Social Marketing

Google+ is by far the most underestimated social network out there. Despite being directly connected to search behemoth Google as well as YouTube, the third largest social network, nonprofits have been slow to jump on the Google+ bandwagon. We are talking about Google!

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Identify search engine keywords used by your target audience in 60 seconds

Public Sector Marketing 2.0

How to identify search engine keywords used by your audience in 60 seconds. I personally think that Google Insights for Search is one of the most under appreciated free marketing research tools out there. This week’s “ Learn in 60 Seconds &# video is ready to go.

Poorly optimized Google Adwords copy could be wasting a quarter of your search budget

Giving in a Digital World

They’re an international AdWords copywriting agency who have developed an ad text effectiveness algorithm which enables them to audit Google Adwords copy and score it to show how well optimized it is. a lower CPC) – based on what Google calls Quality Score (QS).

[Guest Post] Correctly setting up your nonprofit's Google+ Community

Fundraising Coach

A few months after I wrote the book Google+ for Nonprofits , Google+ released a new feature called "Communities." In the time since the introduction, have become a great tool for interacting on Google+, both in raising awareness and in interacting with supporters.

[Guest Post] How To Use Google Trends

Fundraising Coach

I’ve invited him to share about a tool I’d never heard of before: Google Trends. You can find Andy on Google+ and on Twitter @crestodina. How To Use Google Trends. If you want to rank in search engines, you need to be deliberate about what phrases you target.

Getting started on Google+ for nonprofits

Fundraising Coach

Last week, I wrote a post for About.com explaining why I was checking out Google+. I’ve would probably stay on Google+ if I didn’t have so much invested in sites like Facebook , Twitter , and FourSquare. I think Google+ will be incredibly helpful for nonprofits and teams.

#How-To: Is The World Ready For Google+ (‘Google Plus’)? You Can Be.

Non Profit Marketing 360

A week or so ago Google+ (‘ Google Plus ‘) went Beta to a number of developers, insiders, and people cooler than this blog writer. I took the plunge to see what it was – and to see if it would improve my chances to get past the bouncers at Google+.

Google+ is open to nonprofits

Fundraising Coach

If you’ve been waiting to join Google+ until your nonprofit or organization could have a presence on Google+? About 30 minutes ago, Google opened up Google+ Pages ! Google+ is wonderful for sharing pictures and videos as well as really detailed posts.

3 Metrics Your Nonprofit Should Measure Using Google Analytics

Fundraising 123

Fortunately, Google Analytics provides organizations with a cost effective way to monitor the metrics that matter and help your team make informed decisions.

Is Your Nonprofit Still Google-Friendly?

The Agitator

— on a Google study on donor online giving. The Google study says 75% of donors begin the research they conduct on charities online. ” So I suspect you fundraisers have worked hard to make your nonprofit’s website search-friendly over the past few years (you. Way back when (2013), The Agitator reported — Are You Ready To Pass Inspection?

May 26th Webinar: Move on up! And give yourself a leg up the career ladder!

Wild Woman Fundraising

“Mazarine was amazingly insightful and helpful in showing us how to develop a web presence to help our job searches. Post on Google Buzz. Move on up! And give yourself a leg up the career ladder!

Add Google+ to your New Year Resolutions

Fundraising Coach

It reported Paul Allen’s stats that Google+ growth is exceeding expectations. According to him, Google is now over 62 million users and adding about 625,000 new users every day. Google+ will have over 400 million users by the end of 2012. But explore Google+ in 2012.

Augmented reality—Search moves from text to objects

ImpactMax

I just read a Trendwatching report about the not-too-distant future when Search transcends Google and spreads to everyday objects. In part, because it’s so much more entertaining than text search. Hold onto your hats!

Research Your Keywords Before Applying to Google Grants

Kivi's Nonprofit Communications Blog

In this guest post by Timothy Spell of nonprofitcms.org , you’ll pick up some great advice on doing keyword research, which is the first step toward applying for and using a Google Grant. Google Grants is a tool non-profits can utilize in order to place ads within Google search results.

Google+ 1 Month Later: 3 Reasons I’m Impressed

Fundraising Coach

I joined Google+ exactly one month ago. I started out with my curiosity piqued and then I got a vision for how nonprofits could benefit from Google+. I was even interviewed about Google+ last week. Here are three reasons I’m impressed with Google+.

#SocialNetworks: Google+ For Business Is Now Open!

Non Profit Marketing 360

Yes, the release of Google+’s Business Pages is the biggest news in social media this week. And in design news… The release of business pages within Google+ did not go without incident: Many were led to believe they could get their pages up, only to discover their accounts were not part of the list allowing early adoption – an inconvenience that mirrored the rollout of individual accounts as well. Perhaps most obviously, Google+ is part of the Googleverse.

So you have a Google+ page for your nonprofit, now what?

Fundraising Coach

On Tuesday, 501 Mission Place hosted our monthly “Office Hours” on Google Hangouts. The conversation quickly went to Google+ Pages. Nathan Hand , John Haydon , and I decided that Google+ Pages have: the functionality of a Facebook page. Great, now Google+ has Pages.

Your Google Analytics Questions Answered!

Fundraising 123

When you use Google Analytics , you'll have true visibility into what your visitors do online. With Google Analytics you'll be armed with the information you need to change your web site to drive conversion. Check out the recording of our webinar for an overview of Google Analytics, as well as some real world examples of nonprofit websites and easy improvements they could make to increase the efficacy of their pages.

Government obsession with newspaper coverage

Public Sector Marketing 2.0

When I asked them about their digital presence, they replied that they already have a website (which by the way, appeared on the 8th Google search result page for the most important key phrase relating to their initiative). Let’s focus on the most important item… People use search engines to find information (92% of the online population here in Canada). In fact, over 2 Billion searches are performed on Google each day. Google Insights for Search ).

50 Resources for Getting the Most Out of Google Analytics

Fundraising 123

Google Analytics is a very useful free tool for tracking site statistics. The resources below will help anyone, from the beginner to those who have been using Google Analytics for some time, learn how to get the most out of this great tool. For Beginners The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.

Is Nonprofit Social Media A Waste of Time?

J Campbell Social Marketing

Focusing efforts on Google AdWords and search engine optimization is certainly worthwhile and yields results for many nonprofit organizations. Marketing Nonprofits Social Media Google AdWords Matt Collins social media strategy The Guardian

Successful Link Building Strategies for Nonprofits

Kivi's Nonprofit Communications Blog

Search Engine Optimization (SEO) is one of those things that a lot of nonprofits don’t want to think about, because they think it’s too hard to understand, or too difficult to keep up with. As a Google certified partner, LunaMetrics also specializes in SEO, PPC & Social Media.

A Google Search Change - Will Your Nonprofit Be Considered Relevant?

Social Media Bird Brain

Google Search With Knowledge Graph Panel Google has subtly changed its search results layout to include something called a Knowledge Graph. When some search results are returned, a panel on the right of the page may display, providing what Google has determined is an appropriate bit of extra information related to the search terms. In my example (left), I searched for Nitrous Oxide and.

#SM4NP: Automate Your Google Searches To Follow Important Issues

Non Profit Marketing 360

Searching on Google is perhaps the single experience of the internet we all share. In the fine and flexible tradition of the English language, we turned the noun into a verb: to google (someone or something). The behemoth that is Google Inc.

Google Tools for You!

Marketing for Nonprofits

What would we do without Google? It's hard to imagine a world without this search engine which allows us to find information on ANYTHING. And, yet Google is MUCH more than a search engine, it's also a great platform for: 1. Google Docs 2. Google News and Reader 3.

3 Easy Ways Nonprofits Can Use Content Curation to Cure an Ailing Blog

J Campbell Social Marketing

Sign up for Google Alerts. Google Alerts are free emails that you receive daily or weekly featuring the latest news on a topic of your choosing. Sign up to get a Google Alert for your cause, for example, “domestic violence”, “wetlands preservation” or “animal abuse”.

Is Google keeping people off your site?

Fundraising Coach

I just Googled “ How social should personal media be? &# to find an image on my site. And the section of the page with the close match to my search highlighted with a box! Is Google keeping people off your site? Google’s at it again. Have you seen this?

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#HOWTO: Tweak Your Organization’s Facebook Site For Graph Search

Non Profit Marketing 360

Last week we talked about what Facebook’s latest feature, Graph Search, is (Namely, a way to combine keywords, categories, and what friends are saying about them within Facebook) and it is not (Namely, a challenger to Google’s search algorithms across the internet).

#MARKETING: Build Your Search Engine Marketing Strategy With Solid Search Engine Optimization

Non Profit Marketing 360

Search Engine Optimization (SEO) includes numerous tools and plug-ins that help (first) web crawlers and algorythems find your organization’s website, so that human web searchers can then find your site via Google, Yahoo!, Search or Social: Which Is Best For Your Startup?

Google Insights for Search

Search Marketing for Nonprofits

Google’s Insights for Search tool lets you: Look at a portion of keyword search results – by location, category, or Google vertical (news, images). a graph with the search volume, indicating interest over time (GMT) for your terms, plotted on a scale from 0 to 100; the totals are indicated next to bars by the search terms (read more about how we scale and normalize the data). lists of the top searches and top rising searches.

Online Reputation Management, Personal Branding, Digital Footprints and SMM

Public Sector Marketing 2.0

Once in a while I like to analyze various search trends taking place in my industry. In the screenshot below I have compared search volume for the term “social media monitoring” (green) over the last 5 years, to three other related terms: online reputation management (blue).

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Help Donors Find You Through Search Engine Marketing

Fundraising 123

You use search engines like Google and Yahoo! But what happens when a prospective donor types in the name of your nonprofit or your issue area in Google? The good news is that it can be, through Search Engine Marketing (SEM). In a nutshell, SEM is a way to promote your website by increasing its visibility in search engine results. If you are a nonprofit, SEM is free, thanks to Google. Note: Google Grants will only pay for keywords up to $1.00).

How the digital world is affecting the modern patient

Public Sector Marketing 2.0

Searching for health information online. According to Statistics Canada, 64% of Canadians searched for medical or health related information online in 2010. The search behaviour varies by age and sex. Google is your real homepage.

#HOWTO: Get Guidance From Google On Simple SEO Success

Non Profit Marketing 360

Is your site worth searching for? Search Engine Optimization (SEO) is a social media buzzword: gotta have it, gotta work at it, gotta pack it in to your website or blog! The go-to standard for web searches (including images and videos) is, of course, Google.

SEO 2

10 Tips to Make your Nonprofit Website Search Engine Friendly

Fundraising 123

When you think about how to drive traffice to your nonprofit website, pay attention to how your site ranks in search engines like Google. Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a website from search engines via "natural" (aka organic) search results. Here are 10 tips to make your nonprofit website search engine friendly: 1.

Do you have an online rep to promote? Get on this 3-D Nonprofit Reputation Engine Webinar!

Wild Woman Fundraising

You know they’re going to google you. Post on Google Buzz. Managing your online reputation. What: 3-D Nonprofit Reputation Engine Webinar. When: Friday, July 15th. 1pm-2:30pm EST. Cost: $59.99. Sign up here.

8 Ways Social Media Is Directly Helping the Victims of Typhoon Haiyan

J Campbell Social Marketing

Survivors and others worldwide can use Google’s free crisis tool Google Person Finder to post and search for the status of loved ones. By now you have heard of the complete devastation in the Philippines wrought by Supertyphoon Haiyan.

#PHILANTHROPY: Google Can Give Time, Resources, & AdWords To Nonprofits

Non Profit Marketing 360

Google is the great behemoth of web searching and video hosting. ‘ Google Grants ‘ offers the opportunity for your nonprofit to tap into AdWords via your organization’s website and via a series of keywords you submit to Google with your application.