#MARKETING: Build Your Search Engine Marketing Strategy With Solid Search Engine Optimization

Non Profit Marketing 360

Search Engine Optimization (SEO) includes numerous tools and plug-ins that help (first) web crawlers and algorythems find your organization’s website, so that human web searchers can then find your site via Google, Yahoo!, Search or Social: Which Is Best For Your Startup?

How to DELETE Your Yahoo Search Engine Marketing Account

Wild Woman Fundraising

Your nonprofit can advertise with Google Adwords. Why would you want Yahoo Search Engine marketing? Well, the story goes, because some people still use Yahoo to search. Add this to Google Bookmarks.

Identify search engine keywords used by your target audience in 60 seconds

Public Sector Marketing 2.0

How to identify search engine keywords used by your audience in 60 seconds. I personally think that Google Insights for Search is one of the most under appreciated free marketing research tools out there.

#HOWTO: Get Guidance From Google On Simple SEO Success

Non Profit Marketing 360

Is your site worth searching for? Search Engine Optimization (SEO) is a social media buzzword: gotta have it, gotta work at it, gotta pack it in to your website or blog! The go-to standard for web searches (including images and videos) is, of course, Google.

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10 Tips to Make your Nonprofit Website Search Engine Friendly

Fundraising 123

When you think about how to drive traffice to your nonprofit website, pay attention to how your site ranks in search engines like Google. Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a website from search engines via "natural" (aka organic) search results. Here are 10 tips to make your nonprofit website search engine friendly: 1.

It’s Today! Google Test Your Website

Getting Attention

Because… As of today, Google has hugely increased mobile-friendliness as a key ranking signal in search results. Others (like Getting Attention.org , for now) will be penalized in rankings which will cause organic search traffic. Do your Google gulp and get going, now!

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#SocialNetworks: Google+ For Business Is Now Open!

Non Profit Marketing 360

Yes, the release of Google+’s Business Pages is the biggest news in social media this week. And in design news… The release of business pages within Google+ did not go without incident: Many were led to believe they could get their pages up, only to discover their accounts were not part of the list allowing early adoption – an inconvenience that mirrored the rollout of individual accounts as well. Perhaps most obviously, Google+ is part of the Googleverse.

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The 800-Pound Gorilla Can No Longer Be Ignored

Non Profit Marketing 360

When Google+ first appeared on the scene last summer, the conventional wisdom was explore but don’t invest much. Nonprofit Facebook Google Search Engines Searching Social MediaImage via Wikipedia.

#HOWTO: Tweak Your Organization’s Facebook Site For Graph Search

Non Profit Marketing 360

Last week we talked about what Facebook’s latest feature, Graph Search, is (Namely, a way to combine keywords, categories, and what friends are saying about them within Facebook) and it is not (Namely, a challenger to Google’s search algorithms across the internet).

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Successful Link Building Strategies for Nonprofits

Kivi's Nonprofit Communications Blog

Search Engine Optimization (SEO) is one of those things that a lot of nonprofits don’t want to think about, because they think it’s too hard to understand, or too difficult to keep up with. Accidental Techies Nonprofit Communications nptech search engine optimization SEO

#HOWTO: Tumbler Can Be Social Media Hub, But Other Tools Are Available

Non Profit Marketing 360

But one thing that simplicity costs your organization is SEO ( Search Engine Optimization ). Not that Google won’t find your Tumblr site ? We have sung the praises of Tumblr for the past few Thursdays , and we will continue to do so.

Google Giveth and Google Taketh Away

The Agitator

For those who weren’t reading search engine marketing news over the holidays, instead spending “quality time” with “family” and “friends,” there was an earthquake for nonprofits who use Google Grants. I must preface this with the fact that Google is the only major advertising platform I know of with a program like Google Grants. And also with love by repeating the statement that you should participate in Google Grants.

Should you do SEO marketing? An interview with Didit CEO, Kevin Lee

Wild Woman Fundraising

Let’s talk about Search Engine Optimization. Search Engine Optimization can include constantly updated content, targeted keywords, pay per click advertising (such as Google Adwords ) and more. Today I did an interview with Kevin Lee , CEO of Didit , the largest search engine marketing agency in the USA, and founder of WeCare , where you can shop with a purpose. Nonprofits can’t expect to be top for every search word or phrase.

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Do You Think We'll Ever Come Up First In Google Search?

Marketing for Nonprofits

If a donor searches Google and your organization doesn't appear in the results, does that mean that your nonprofit doesn't exist? Blogging will help improve your organic search engine ranking as will sticking to a regular schedule for updating your website.

Do you have an online rep to promote? Get on this 3-D Nonprofit Reputation Engine Webinar!

Wild Woman Fundraising

What: 3-D Nonprofit Reputation Engine Webinar. This is what my entire new book, 3-D Reputation Engine, is about. You know they’re going to google you. Treyz then started to write 3-D Reputation Engine, all about how to promote yourself online and get more kudos and cash.

If This Then That. When Google isn’t enough…

Public Sector Marketing 2.0

We all know “googling” things in 2013 is ubiquitous. Once you throw in Bing, Yahoo, and the multitude of niche search engines you get roughly 92% of the world’s on-line population of 2.3 billion people searching for things daily.

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Google Tools for You!

Marketing for Nonprofits

What would we do without Google? It's hard to imagine a world without this search engine which allows us to find information on ANYTHING. And, yet Google is MUCH more than a search engine, it's also a great platform for: 1. Google Docs 2.

Better Cause Marketing with SEO

Selfish Giving

Now that we’re agreed on these two key points, here’s my pitch for using SEO (Search Engine Optimization) to achieve better cause marketing results. We should all be focusing on SEO because people rely on search engines, mainly Google, to find the things they need.

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Your Google Analytics Questions Answered!

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When you use Google Analytics , you'll have true visibility into what your visitors do online. With Google Analytics you'll be armed with the information you need to change your web site to drive conversion. Check out the recording of our webinar for an overview of Google Analytics, as well as some real world examples of nonprofit websites and easy improvements they could make to increase the efficacy of their pages.

Research Your Keywords Before Applying to Google Grants

Kivi's Nonprofit Communications Blog

In this guest post by Timothy Spell of nonprofitcms.org , you’ll pick up some great advice on doing keyword research, which is the first step toward applying for and using a Google Grant. Google Grants is a tool non-profits can utilize in order to place ads within Google search results.

Google Grants for Nonprofits: Getting Started

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Have you ever wondered how to get your nonprofit listed near the top of Google's search results for a specific search term (for example, "breast cancer research foundation")? Would you like to have your organization listed in the paid search results that run along the top and the sides of search pages? The answers to these questions is the domain of search engine marketing.

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Three Research & Presentation Tools for Your Small Nonprofit

Social Media Bird Brain

So here are three tools to help that along: Google Power Search Kippt Sketchnotes Google Power Search By now, most everyone knows that Google is a search engine - a way of searching the internet for the information you want.

Google Adwords Tricks of the Trade – Part I

DonorDigital

With year-end fundraising officially over I thought I would share some insights from the various Google Adwords campaigns I manage for my non-profit clients. First, the campaigns were run on Google’s paid advertising platform — not Google Grants.

The Joys of Google Grants, Part 2

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In part one of this series, I discussed the first steps the National Women's Law Center took when we initially received our Google Grant, and some of the challenges we faced getting started. However, our Google ads offer us a way around that.

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50 Resources for Getting the Most Out of Google Analytics

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Google Analytics is a very useful free tool for tracking site statistics. The resources below will help anyone, from the beginner to those who have been using Google Analytics for some time, learn how to get the most out of this great tool. For Beginners The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.

[Guest Post] How To Use Google Trends

Fundraising Coach

I’ve invited him to share about a tool I’d never heard of before: Google Trends. You can find Andy on Google+ and on Twitter @crestodina. How To Use Google Trends. If you want to rank in search engines, you need to be deliberate about what phrases you target.

Google+ is open to nonprofits

Fundraising Coach

If you’ve been waiting to join Google+ until your nonprofit or organization could have a presence on Google+? About 30 minutes ago, Google opened up Google+ Pages ! Google+ is wonderful for sharing pictures and videos as well as really detailed posts.

Google Changes Policy on Javascript

Search Marketing for Nonprofits

Google has changed its policy on javascript & can now crawl javascript links. Unveiled at SMX Advanced and explained by Danny Sullivan at Search Engine Land , I felt it was important to share: … Google’s new handling of JavaScript’s “onClick” function. To fully understand it, read Vanessa Fox’s in-depth report from last week, Google I/O: New Advances In The Searchability of JavaScript and Flash, But Is It Enough ?…

Google to Hold Live Webmaster Chat

Search Marketing for Nonprofits

Info off of Search Engine Land: The Google Webmaster Central blog announced the first new live chat event in over a year. This meeting is hosted by Senior Search Quality Engineer Greg Grothaus, and AdWords Evangelist Fred Vallaeys. They’ll be discussing a range of webmaster best practices and useful Google tools followed by a Q&A session to make sure you and your site are well primed for the holiday rush. Tagged: google live chat, google webmaster.

Google+ 1 Month Later: 3 Reasons I’m Impressed

Fundraising Coach

I joined Google+ exactly one month ago. I started out with my curiosity piqued and then I got a vision for how nonprofits could benefit from Google+. I was even interviewed about Google+ last week. Here are three reasons I’m impressed with Google+.

5 tips for increasing traffic to your nonprofit’s website

Fundraising Coach

Q: Do you know of the best way for my web site www.aidsadvantage.org to come up on search results when people type in the words “Aids, South Africa, Africa”? They’ll help raise your nonprofit website’s visibility with search engines so that people will find your site much more easily. Figure out what search terms people are currently using to find your site. Use those likely search terms in the “keywords&# meta-tags. Google Analytics.

Search - Everyone's Doing IT

Marketing for Nonprofits

According to a new report by the Pew Internet and American Life Project, Search (i.e. asking questions of Google and MSN and Yahoo) is second only to email in popularity with online adults. Specifically, the report says, "the percentage of internet users who use search engines on a typical day has been steadily rising from about one-third of all users in 2002, to a new high of just under one half (49%). Who can live without Search?

So you have a Google+ page for your nonprofit, now what?

Fundraising Coach

On Tuesday, 501 Mission Place hosted our monthly “Office Hours” on Google Hangouts. The conversation quickly went to Google+ Pages. Nathan Hand , John Haydon , and I decided that Google+ Pages have: the functionality of a Facebook page. Great, now Google+ has Pages.

Facebook Fan Pages Now Showing in Google Search Results

Search Marketing for Nonprofits

SEO for Facebook Fan update pages is more important than ever now that Google announced that it will be displaying the results from 3 million fan pages in Google search results. Google doesn’t have access to personal profile updates because of Facebook’s agreement with Bing, and for that I’m glad. In December 2009 Google announced that it would add data from Facebook, MySpace, FriendFeed, Jaiku, Indenti.ca

How to Optimize Your Nonprofit Press Releases for Search

Fundraising 123

Search engine optimization (SEO) is the process of affecting a website''s visibility to search engines, but how can you actually make your press release appear first in search results? Keywords are the most relevant single words or phrases that are commonly searched for in top search engines. The tough thing about modern press releases is that they must be written to appeal not just to people-but also to search engines.

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#Interview: Mike Kujawski, VP at the Centre of Excellence for Public Sector Marketing, Blogger & Speaker on Social Media

Non Profit Marketing 360

So when people are Googling for them, nothing appears about them; but their competitor appears. And because they’re not engaging, they’re not being indexed on Google. The stats are, 92% of people online start with a search engine.

Is Nonprofit Social Media A Waste of Time?

J Campbell Social Marketing

Focusing efforts on Google AdWords and search engine optimization is certainly worthwhile and yields results for many nonprofit organizations. Marketing Nonprofits Social Media Google AdWords Matt Collins social media strategy The Guardian

#SOCIALNETWORKS: StumbleUpon An Early & Still Independent Social Network Web Searcher

Non Profit Marketing 360

They chose their embryonic search-engine project called “ StumbleUpon.” ” Within a year the search engine had over a million users and StumbleUpon now claims over 25 million of them. Creating social networks before anyone knew what they were.

Improve Your Nonprofit Website’s Search Results – #10NTC Tips

Kivi's Nonprofit Communications Blog

One of the best tactical sessions I attended at NTEN’s Nonprofit Technology Conference week before last was “Optimizing Your Site for Search Engine Performance: And We Ain’t Talkin’ Just Keywords.&# Here is the slide deck. Google’s Keyword Tool.

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Government obsession with newspaper coverage

Public Sector Marketing 2.0

When I asked them about their digital presence, they replied that they already have a website (which by the way, appeared on the 8th Google search result page for the most important key phrase relating to their initiative). Let’s focus on the most important item… People use search engines to find information (92% of the online population here in Canada). In fact, over 2 Billion searches are performed on Google each day.