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Identify search engine keywords used by your target audience in 60 seconds

Public Sector Marketing 2.0

How to identify search engine keywords used by your audience in 60 seconds. I personally think that Google Insights for Search is one of the most under appreciated free marketing research tools out there.

It’s Today! Google Test Your Website

Getting Attention

Because… As of today, Google has hugely increased mobile-friendliness as a key ranking signal in search results. Others (like Getting Attention.org , for now) will be penalized in rankings which will cause organic search traffic. Do your Google gulp and get going, now!

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Successful Link Building Strategies for Nonprofits

Kivi's Nonprofit Communications Blog

Search Engine Optimization (SEO) is one of those things that a lot of nonprofits don’t want to think about, because they think it’s too hard to understand, or too difficult to keep up with. Accidental Techies Nonprofit Communications nptech search engine optimization SEO

#MARKETING: Build Your Search Engine Marketing Strategy With Solid Search Engine Optimization

Non Profit Marketing 360

Search Engine Optimization (SEO) includes numerous tools and plug-ins that help (first) web crawlers and algorythems find your organization’s website, so that human web searchers can then find your site via Google, Yahoo!, Search or Social: Which Is Best For Your Startup?

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If This Then That. When Google isn’t enough…

Public Sector Marketing 2.0

We all know “googling” things in 2013 is ubiquitous. Once you throw in Bing, Yahoo, and the multitude of niche search engines you get roughly 92% of the world’s on-line population of 2.3 billion people searching for things daily.

[Guest Post] How To Use Google Trends

Fundraising Coach

I’ve invited him to share about a tool I’d never heard of before: Google Trends. You can find Andy on Google+ and on Twitter @crestodina. How To Use Google Trends. If you want to rank in search engines, you need to be deliberate about what phrases you target.

Google+ is open to nonprofits

Fundraising Coach

If you’ve been waiting to join Google+ until your nonprofit or organization could have a presence on Google+? About 30 minutes ago, Google opened up Google+ Pages ! Google+ is wonderful for sharing pictures and videos as well as really detailed posts.

How to DELETE Your Yahoo Search Engine Marketing Account

Wild Woman Fundraising

Your nonprofit can advertise with Google Adwords. Why would you want Yahoo Search Engine marketing? Well, the story goes, because some people still use Yahoo to search. Add this to Google Bookmarks.

#SocialNetworks: Google+ For Business Is Now Open!

Non Profit Marketing 360

Yes, the release of Google+’s Business Pages is the biggest news in social media this week. And in design news… The release of business pages within Google+ did not go without incident: Many were led to believe they could get their pages up, only to discover their accounts were not part of the list allowing early adoption – an inconvenience that mirrored the rollout of individual accounts as well. Perhaps most obviously, Google+ is part of the Googleverse.

Google+ 1 Month Later: 3 Reasons I’m Impressed

Fundraising Coach

I joined Google+ exactly one month ago. I started out with my curiosity piqued and then I got a vision for how nonprofits could benefit from Google+. I was even interviewed about Google+ last week. Here are three reasons I’m impressed with Google+.

So you have a Google+ page for your nonprofit, now what?

Fundraising Coach

On Tuesday, 501 Mission Place hosted our monthly “Office Hours” on Google Hangouts. The conversation quickly went to Google+ Pages. Nathan Hand , John Haydon , and I decided that Google+ Pages have: the functionality of a Facebook page. Great, now Google+ has Pages.

Is Nonprofit Social Media A Waste of Time?

J Campbell Social Marketing

Focusing efforts on Google AdWords and search engine optimization is certainly worthwhile and yields results for many nonprofit organizations. Marketing Nonprofits Social Media Google AdWords Matt Collins social media strategy The Guardian

#HOWTO: Get Guidance From Google On Simple SEO Success

Non Profit Marketing 360

Is your site worth searching for? Search Engine Optimization (SEO) is a social media buzzword: gotta have it, gotta work at it, gotta pack it in to your website or blog! The go-to standard for web searches (including images and videos) is, of course, Google.

Research Your Keywords Before Applying to Google Grants

Kivi's Nonprofit Communications Blog

In this guest post by Timothy Spell of nonprofitcms.org , you’ll pick up some great advice on doing keyword research, which is the first step toward applying for and using a Google Grant. Google Grants is a tool non-profits can utilize in order to place ads within Google search results.

Impressive Search Engine and Social Media Stats

Search Marketing for Nonprofits

I’m always looking up new stats about search engine and social media use and behavior for various online marketing presentations, and I decided it would be more useful to share them with the world (and have a convenient spot for me to reference them in the future). So here you go: More than 81% of all Internet users find their destination via a search engine. US: Google 65.5 %, Yahoo 16.8%, Bing 11.5% [link] Google Sites led the U.S.

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Your Google Analytics Questions Answered!

Fundraising 123

When you use Google Analytics , you'll have true visibility into what your visitors do online. With Google Analytics you'll be armed with the information you need to change your web site to drive conversion. Check out the recording of our webinar for an overview of Google Analytics, as well as some real world examples of nonprofit websites and easy improvements they could make to increase the efficacy of their pages.

#PHILANTHROPY: Google Can Give Time, Resources, & AdWords To Nonprofits

Non Profit Marketing 360

Google is the great behemoth of web searching and video hosting. ‘ Google Grants ‘ offers the opportunity for your nonprofit to tap into AdWords via your organization’s website and via a series of keywords you submit to Google with your application.

50 Resources for Getting the Most Out of Google Analytics

Fundraising 123

Google Analytics is a very useful free tool for tracking site statistics. The resources below will help anyone, from the beginner to those who have been using Google Analytics for some time, learn how to get the most out of this great tool. For Beginners The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.

Google Tools for You!

Marketing for Nonprofits

What would we do without Google? It's hard to imagine a world without this search engine which allows us to find information on ANYTHING. And, yet Google is MUCH more than a search engine, it's also a great platform for: 1. Google Docs 2.

7 Free Tools to Improve Your Nonprofit Marketing

Kivi's Nonprofit Communications Blog

Facebook Open Graph Search. Facebook’s Open Graph Search is an easy way to learn more about groups of people. It’s easy to use – simply type into the Facebook search box. It’s flexible; you can search people, pages, groups, places, check-ins, photos.

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Bing is surprisingly important for your nonprofit marketing

Fundraising Coach

I''m a huge fan of Google. I''ve written about Google Calendar , Google Trends , Google+ for nonprofits , and do most of my work in Gmail and Google Drive. Google is still the biggest search engine on the planet.

Government obsession with newspaper coverage

Public Sector Marketing 2.0

When I asked them about their digital presence, they replied that they already have a website (which by the way, appeared on the 8th Google search result page for the most important key phrase relating to their initiative). Let’s focus on the most important item… People use search engines to find information (92% of the online population here in Canada). In fact, over 2 Billion searches are performed on Google each day.

The 800-Pound Gorilla Can No Longer Be Ignored

Non Profit Marketing 360

When Google+ first appeared on the scene last summer, the conventional wisdom was explore but don’t invest much. Nonprofit Facebook Google Search Engines Searching Social MediaImage via Wikipedia.

#HOWTO: Tweak Your Organization’s Facebook Site For Graph Search

Non Profit Marketing 360

Last week we talked about what Facebook’s latest feature, Graph Search, is (Namely, a way to combine keywords, categories, and what friends are saying about them within Facebook) and it is not (Namely, a challenger to Google’s search algorithms across the internet).

#HOWTO: Tumbler Can Be Social Media Hub, But Other Tools Are Available

Non Profit Marketing 360

But one thing that simplicity costs your organization is SEO ( Search Engine Optimization ). Not that Google won’t find your Tumblr site ? We have sung the praises of Tumblr for the past few Thursdays , and we will continue to do so.

Should you do SEO marketing? An interview with Didit CEO, Kevin Lee

Wild Woman Fundraising

Let’s talk about Search Engine Optimization. Search Engine Optimization can include constantly updated content, targeted keywords, pay per click advertising (such as Google Adwords ) and more. Today I did an interview with Kevin Lee , CEO of Didit , the largest search engine marketing agency in the USA, and founder of WeCare , where you can shop with a purpose. Nonprofits can’t expect to be top for every search word or phrase.

Confusion Surrounding Social Media Monitoring

Public Sector Marketing 2.0

Just like using a search engine at one point or another has become ubiquitous to nearly every profession on earth, so should tracking relevant communities and content experts be everyone’s responsibility if they want to be better at their job. To others it may be simply creating a Google Alert tracking the blogosphere for anyone mentioning anything about their initiative. Think back to my “using a search engine” example.

Do You Think We'll Ever Come Up First In Google Search?

Marketing for Nonprofits

If a donor searches Google and your organization doesn't appear in the results, does that mean that your nonprofit doesn't exist? Blogging will help improve your organic search engine ranking as will sticking to a regular schedule for updating your website.

Better Cause Marketing with SEO

Selfish Giving

Now that we’re agreed on these two key points, here’s my pitch for using SEO (Search Engine Optimization) to achieve better cause marketing results. We should all be focusing on SEO because people rely on search engines, mainly Google, to find the things they need.

#SOCIALNETWORKS: StumbleUpon An Early & Still Independent Social Network Web Searcher

Non Profit Marketing 360

They chose their embryonic search-engine project called “ StumbleUpon.” ” Within a year the search engine had over a million users and StumbleUpon now claims over 25 million of them. Creating social networks before anyone knew what they were.

More Online Leads From Video

The Agitator

Video improves your search engine visibility. Google and Bing like video. YouTube is the number two search engine in the world. Rich Brooks at Flyte New Media pitches 15 Ways Video Helps You Generate More Online Leads. Yes, it’s a pitch, but the advice holds water. Nuf said. Over one billion people watch a YouTube video each month. Video is the most engaging online medium. Video will help you increase your online conversions.

Google Adwords Tricks of the Trade – Part I

DonorDigital

With year-end fundraising officially over I thought I would share some insights from the various Google Adwords campaigns I manage for my non-profit clients. First, the campaigns were run on Google’s paid advertising platform — not Google Grants.

Three Research & Presentation Tools for Your Small Nonprofit

Social Media Bird Brain

So here are three tools to help that along: Google Power Search Kippt Sketchnotes Google Power Search By now, most everyone knows that Google is a search engine - a way of searching the internet for the information you want.

Google Grants for Nonprofits: Getting Started

Fundraising 123

Have you ever wondered how to get your nonprofit listed near the top of Google's search results for a specific search term (for example, "breast cancer research foundation")? Would you like to have your organization listed in the paid search results that run along the top and the sides of search pages? The answers to these questions is the domain of search engine marketing.

Are you ready for donors using LinkedIn?

Fundraising Coach

In teaching nonprofit social media , I call LinkedIn the "little engine that could.". As I reminded Fundraising Kick subscribers last week, Google reports donors start researching donations in September ! In your favorite search engine, type: [your nonprofit''s name] LinkedIn.

How Nonprofits Can Use Facebook Groups

Kivi's Nonprofit Communications Blog

Your page is usually visible to everyone and is indexed by search engines like Google (meaning it shows up in Internet searches).

5 Tips For Increasing Traffic to Your Nonprofit’s Website

Fundraising 123

They'll help raise your nonprofit website's visibility with search engines so that people will find your site much more easily. Figure out what search terms people are currently using to find your site. You could use Google keyword search or sites like SpyFu.com to see what similar sites to yours are using for keywords, how often people are using those terms, and how high they rank in search results. You're not trying to "trick" search engines.

The Joys of Google Grants, Part 2

Fundraising 123

In part one of this series, I discussed the first steps the National Women's Law Center took when we initially received our Google Grant, and some of the challenges we faced getting started. However, our Google ads offer us a way around that.

#Development: How To Make A Video And Make It Grow Your Outreach

Non Profit Marketing 360

If you are not sure video can be worth the investment, did you know that YouTube is now the second largest search engine behind Google? Telling stories is one of the elemental qualities of humans. We love to tell them, hear them, and watch them.

Trust is paramount to millennials (and all of us)

Nonprofit Marketing Blog

Millennials who want information about a nonprofit will turn to search engines - most often, Google - to do their research. A new study from Achieve and JGA says millennials place trust at the top of the list in motivating giving.