Research Your Keywords Before Applying to Google Grants

Kivi's Nonprofit Communications Blog

In this guest post by Timothy Spell of , you’ll pick up some great advice on doing keyword research, which is the first step toward applying for and using a Google Grant. To find out if search traffic exists use this free keyword tool provided by Google.

Identify search engine keywords used by your target audience in 60 seconds

Public Sector Marketing 2.0

How to identify search engine keywords used by your audience in 60 seconds. I personally think that Google Insights for Search is one of the most under appreciated free marketing research tools out there. This week’s “ Learn in 60 Seconds &# video is ready to go. The Lesson?

Trending Sources

[Guest Post] How To Use Google Trends

Fundraising Coach

I’ve invited him to share about a tool I’d never heard of before: Google Trends. You can find Andy on Google+ and on Twitter @crestodina. How To Use Google Trends. That means keyword research. Google Keyword Tool *. Google Trends.

[Guest Post] Correctly setting up your nonprofit's Google+ Community

Fundraising Coach

A few months after I wrote the book Google+ for Nonprofits , Google+ released a new feature called "Communities." In the time since the introduction, have become a great tool for interacting on Google+, both in raising awareness and in interacting with supporters.

Your Google Analytics Questions Answered!

Fundraising 123

When you use Google Analytics , you'll have true visibility into what your visitors do online. With Google Analytics you'll be armed with the information you need to change your web site to drive conversion. Check out the recording of our webinar for an overview of Google Analytics, as well as some real world examples of nonprofit websites and easy improvements they could make to increase the efficacy of their pages.

Google Insights for Search

Search Marketing for Nonprofits

Another tool to add to your keyword research tool belt. Google’s Insights for Search tool lets you: Look at a portion of keyword search results – by location, category, or Google vertical (news, images). It only shows terms with a significant amount of search volume, and of course it’s only Google search data, but worth looking at as your expanding your keyword list. Check out Google’s newest beta tool.

#PHILANTHROPY: Google Can Give Time, Resources, & AdWords To Nonprofits

Non Profit Marketing 360

Google is the great behemoth of web searching and video hosting. ‘ Google Grants ‘ offers the opportunity for your nonprofit to tap into AdWords via your organization’s website and via a series of keywords you submit to Google with your application.

Is Blogging Dead?

Kivi's Nonprofit Communications Blog

Here’s a little exercise for you – Google “blogging is dead” and see what you get. In just a single second, Google processes over 40,000 search requests. The more pages on your site with certain keywords, the higher you will rank for that keyword.

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#HOWTO: Get Guidance From Google On Simple SEO Success

Non Profit Marketing 360

The go-to standard for web searches (including images and videos) is, of course, Google. So why not find out what the folks at Google recommend to bolster the searchability and discoverability of your website? Is your site worth searching for?

7 Free Tools to Improve Your Nonprofit Marketing

Kivi's Nonprofit Communications Blog

You can see how influential a user’s followers are or search for users based on keywords in their bios. DataMiner is an extension for Google Chrome. You need to have Google Chrome to use DataMiner. The influencer search finds the most influential bloggers by keyword.

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The Joys of Google Grants, Part 2

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In part one of this series, I discussed the first steps the National Women's Law Center took when we initially received our Google Grant, and some of the challenges we faced getting started. However, our Google ads offer us a way around that.

Setting Up a Social Media Listening Dashboard

Kivi's Nonprofit Communications Blog

Sure, you can spend all day logging into and searching Twitter and Facebook and Google to see what’s happening, but why not have all of that data sent to you automatically instead? I’ve also dedicated a tab to my organization’s Google Alerts.

The Joys of Google Grants, Part 1

Fundraising 123

When the National Women's Law Center first applied for a Google grant - $10,000 worth of free advertising each month through Google's AdWords program - my co-workers and I knew it was at least worth trying. Google AdWords charges are calculated on a cost-per-click basis. Now, we're seven months into our Google grant, and with it we've been able to bring in more than 2000 new members to our e-mail database - with a cost-per-acquisition of zero.

Google Grants for Nonprofits: Getting Started

Fundraising 123

Have you ever wondered how to get your nonprofit listed near the top of Google's search results for a specific search term (for example, "breast cancer research foundation")? While paid placement may seem cost prohibitive to nonprofits, there is a way to secure in-kind paid placement for your organization through the Google Grants program. Leverage your AdWords to promote your organization's mission by regularly updating your keywords, ad copy and destination pages.

2 morning tasks to super charge your nonprofit social media strategies #bbcon

Fundraising Coach

I'd add going to Google Trends as well.). In looking at the bios, he'd look for keywords to help him know who in IJM should connect.

Google’s Index Cap for your Site

Search Marketing for Nonprofits

Fascinating article by Randy from SEOMoz about how Google potentially caps the # of URLs it will index from your site. Without clear keyword targets, it’s hard to streamline online content to work for the organization instead of wasting the Googlebot’s time. Tagged: Google, google indexing cap, google's index, robot.txt, SEO. Tags: Google SEO future of search google indexing cap google's index robot.txt.

Newsjacking for Nonprofits

Kivi's Nonprofit Communications Blog

You can employ a number of tools to help — Google alerts around important keywords, lists of key Twitter accounts, etc.

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WHERE ARE MY PEOPLE? 6 Tools and Techniques for Finding Friends and Influencers on Facebook & Twitter

Kivi's Nonprofit Communications Blog

Klout gives people a numerical score based on their combined social influence on various networks (Facebook, Twitter, Google+, LinkedIn, Instagram and Tumblr). So, register yourself, and start searching by keyword to find people with decent Klout scores.

The Numbers Racket and Your Small Nonprofit

Social Media Bird Brain

Search Engine Optimization is a fancy way of asking, "What can I do to make sure that when someone is doing a Google search* for my kind of stuff, that my stuff shows up on the first page of results?" authority search rankings small nonprofits expert research SEO relevance keywordsArt by Andrew Tosiello Last week I mentioned I'd be attending a meetup on SEO and that if the info was good, I'd share. It was, so I will.

Using Search for Fundraising and List-Building: How Google Grants Can Bolster Your Bottom Line

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A Google Grant, which provides up to $10,000 a month in free keyword advertising to qualified nonprofit organizations, can help your organization raise money, build your list, and drive more traffic to your web site. During this teleconference, we will provide an introduction to the Google Grants program and how it might benefit your organization.

Using Search for Fundraising and List-Building: How Google Grants Can Bolster Your Bottom Line

Fundraising 123

A Google Grant, which provides up to $10,000 a month in free keyword advertising to qualified nonprofit organizations, can help your organization raise money, build your list, and drive more traffic to your web site. During this teleconference, we will provide an introduction to the Google Grants program and how it might benefit your organization. Download the presentation slides below Related Documents!

The Wild Woman’s Guide to Social Media Workbook Free Preview!

Wild Woman Fundraising

It teaches you step by step how to find your target market, how to use keywords to get found in google, how to write compelling articles, how to get more traffic through commenting, how to dominate Twitter and LinkedIn in 30 days, and how to measure everything you’re doing.

17 Tips for Getting More Pinterest Followers for Your Nonprofit

J Campbell Social Marketing

Put a call out on Facebook, Twitter, Google+ and via other social networking channels. Alexa recently reported that Pinterest is the 13 th most visited website in the United States and 38th globally.

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Help Donors Find You Through Search Engine Marketing

Fundraising 123

You use search engines like Google and Yahoo! But what happens when a prospective donor types in the name of your nonprofit or your issue area in Google? If you are a nonprofit, SEM is free, thanks to Google. It's December 30, and several Boise residents have logged onto Google to search for a charity to donate to so they can get a last-minute tax deduction. These potential donors might do a Google search for "boise aids charity."


Infographics & Data Visualization: Not Your Grandmother’s Pie Chart – Part 4

Kivi's Nonprofit Communications Blog

The actual file name should be keyword-rich too (rather than some file naming convention you may use internally). Tip: Google *can* read content in a PDF, so consider posting an alternative file your audience can download. Google Insights , Google Refine , Google Fusion Tables.

Need Marketing Help? Listen to Marketing guru, Vicki Flaugher

Wild Woman Fundraising

Ruthlessly research your keywords and target your niche more precisely. Post on Google Buzz. So over the last several months I’ve been meeting with a truly smart woman I met through twitter , Vicki Flaugher. Bathh meetup with Vicki Flaugher, (L) Mazarine (Center) and Cait (R).

Integrating Social Data into Decision Making (5 Free Tools)

Public Sector Marketing 2.0

And while admittedly most of actual complex data mining is happening behind the firewalls of Apple, Google, Facebook and Amazon , there are numerous free tools available that allow you to access a good chunk of this data, since much of it is in the public domain.

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Welcome Shared Services Canada

Public Sector Marketing 2.0

I hope that my YouSendIt , DropBox, Freshbooks, Google and I hope this will open the Canadian government up to seriously considering the open cloud and perhaps even Google Apps ( as the GSA recently did in the U.S ). The keyword here is “hope&#. It’s official !

How To Build Raving Fans, A Huge Email List & Facebook Ads That Work: Lessons from #AOC2014

J Campbell Social Marketing

an adjective + keyword + promise. Top takeaway: Use the free Google tools Keyword Planner and Google Trends, to research the terms people are actually searching on in your industry, and to compare different search terms over time. With Jillian Vorce at #AOC2014.

15 ideas for virtual volunteers from the Virtual Volunteering Guidebook

Wild Woman Fundraising

You give them a google doc and they just don’t really understand how to use it. Going through photographs and writing brief descritions and keywords to help you catalog your nonprofit’s history. Do you have a hard time getting your volunteers to stay?

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#HOWTO: Tweak Your Organization’s Facebook Site For Graph Search

Non Profit Marketing 360

Last week we talked about what Facebook’s latest feature, Graph Search, is (Namely, a way to combine keywords, categories, and what friends are saying about them within Facebook) and it is not (Namely, a challenger to Google’s search algorithms across the internet).

10 Tips to Improve Your Nonprofit Website

Fundraising 123

It also helps if those words mirror the keywords and phrases people are likely to use searching for you or your issues. Monitor backend through a tool such as Google Analytics will tell you if users are finding what they need on your site. Here are just a few tips on making your website more effective: 1. Make your site social media friendly. Include social sharing links on every page of your nonprofit website.

5 Ways to Build Online Authority Using Content Marketing - A Guest Post By Paul Chaney

Diva Marketing Blog

I believe strongly that well-written, keyword-optimized, topically-relevant, frequently-updated content will not only improve your standing on Google but will also establish your authority and credibility in the eyes of customers and prospects.

Social Media and Local Search Training for Leadership Alexandria

Search Marketing for Nonprofits

Tags: Craigslist Flickr Google MySpace SEM SEO Social media marketing facebook keyword research local search online marketing training twitter alexandria leadership alexandria local search training search marketing training social media training social media workshop va

5 Tips For Increasing Traffic to Your Nonprofit’s Website

Fundraising 123

You could use Google keyword search or sites like to see what similar sites to yours are using for keywords, how often people are using those terms, and how high they rank in search results. Once you know what people are searching on, you can determine if the words you thought were the best keywords are really the best or if you can tweak them a bit. The meta description is the part that shows up in a Google search. Set up Google Analytics.

Google Analytics: Cool charts but what do they mean?!

Nonprofit Marketing Blog

This is the title of a presentation by Google’s Matt Walton that I’m blogging here at Artez Interactive. Here are the highlights of how Google Analytics helps us find out things that really matter: Who are our visitors? It’s easy to drown in data— Google says to look for the data that tells you something actionable : 1. Then Google Analytics will tell you the results of that campaign—and you can compare it to other campaigns.

Is ‘Hovering’ the Future of Online Cause Marketing?

Selfish Giving

When you hover over keywords or icons additional content is revealed without ever leaving the page. A Techcrunch post on Swoop points to Apture , which was recently acquired by Google.

Should you do SEO marketing? An interview with Didit CEO, Kevin Lee

Wild Woman Fundraising

Search Engine Optimization can include constantly updated content, targeted keywords, pay per click advertising (such as Google Adwords ) and more. MT: Do you think being in the first page of a Google search can translate into more donations for a nonprofit? MT: Have you heard of Google’s Adwords Grants program, and what do you think of it, if so? KL: My team and I have managed Google Grant programs for nonprofit clients and advised others on setting them up.

How to Optimize Your Nonprofit Press Releases for Search

Fundraising 123

Jessica Pajak and Tyler Ragghianti of PR NewsChannel share some tips on how to use keywords and hyperlinks to elevate your press releases. Keywords. Keywords are the most relevant single words or phrases that are commonly searched for in top search engines. Outside of the headline or subheadline, the use of keywords is the most important aspect of your press release, so spend time on it to make sure your press release gets the attention you desire.

#SocialNetworks: What Should You Expect From Your Online Outreach?

Non Profit Marketing 360

Advice Blogs Cause Marketing Communications Community Development E-Mail Facebook Fundraising Marketing Nonprofit Public Relations Site Administration Social Media Twitter Google marketing Non-profit organization Online Communities philanthropy Social network