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Research Your Keywords Before Applying to Google Grants

Kivi's Nonprofit Communications Blog

That is what Google is offering any non-profit willing to abide by a few guidelines, and learn how work with their Adwords system.

Identify search engine keywords used by your target audience in 60 seconds

Public Sector Marketing 2.0

How to identify search engine keywords used by your audience in 60 seconds. The Lesson?

[Guest Post] How To Use Google Trends

Fundraising Coach

I’ve invited him to share about a tool I’d never heard of before: Google Trends. How To Use Google Trends. Google Trends.

[Guest Post] Correctly setting up your nonprofit's Google+ Community

Fundraising Coach

A few months after I wrote the book Google+ for Nonprofits , Google+ released a new feature called "Communities." One post sent to many.

So you have a Google+ page for your nonprofit, now what?

Fundraising Coach

On Tuesday, 501 Mission Place hosted our monthly “Office Hours” on Google Hangouts. The conversation quickly went to Google+ Pages.

Google Insights for Search

Search Marketing for Nonprofits

Another tool to add to your keyword research tool belt. Google’s Insights for Search tool lets you: Look at a portion of keyword search results – by location, category, or Google vertical (news, images). Check out Google’s newest beta tool. lists of the top searches and top rising searches.

#PHILANTHROPY: Google Can Give Time, Resources, & AdWords To Nonprofits

Non Profit Marketing 360

Google is the great behemoth of web searching and video hosting. But per month, that’s a hefty donation stream for many nonprofits.

7 Free Tools to Improve Your Nonprofit Marketing

Kivi's Nonprofit Communications Blog

You can see how influential a user’s followers are or search for users based on keywords in their bios. Billy Attar. Kristina. Some examples.

Tools 141

#HOWTO: Get Guidance From Google On Simple SEO Success

Non Profit Marketing 360

The go-to standard for web searches (including images and videos) is, of course, Google. Is your site worth searching for?

The Joys of Google Grants, Part 2

Fundraising 123

We also held more brainstorming sessions on those issues and added new keywords that came out of those sessions. Grr.)

Setting Up a Social Media Listening Dashboard

Kivi's Nonprofit Communications Blog

I’ve also dedicated a tab to my organization’s Google Alerts. Christina Johns. Each tab is customizable for your organization.

2 morning tasks to super charge your nonprofit social media strategies #bbcon

Fundraising Coach

I'd add going to Google Trends as well.). In looking at the bios, he'd look for keywords to help him know who in IJM should connect.

The Joys of Google Grants, Part 1

Fundraising 123

When the National Women's Law Center first applied for a Google grant - $10,000 worth of free advertising each month through Google's AdWords program - my co-workers and I knew it was at least worth trying. Google AdWords charges are calculated on a cost-per-click basis. It was free , after all. Did It Work? Be timely.

Google Grants for Nonprofits: Getting Started

Fundraising 123

Have you ever wondered how to get your nonprofit listed near the top of Google's search results for a specific search term (for example, "breast cancer research foundation")? Remember, all Grants accounts are capped automatically at $10K/month, and all keywords are capped at a $2 maximum cost-per-click (CPC).

Google’s Index Cap for your Site

Search Marketing for Nonprofits

Fascinating article by Randy from SEOMoz about how Google potentially caps the # of URLs it will index from your site. Without clear keyword targets, it’s hard to streamline online content to work for the organization instead of wasting the Googlebot’s time. EWG has an idea now, but many nonprofits don’t.


WHERE ARE MY PEOPLE? 6 Tools and Techniques for Finding Friends and Influencers on Facebook & Twitter

Kivi's Nonprofit Communications Blog

So, register yourself, and start searching by keyword to find people with decent Klout scores. Eastern (10:00 a.m. These are your people. Press.

The Numbers Racket and Your Small Nonprofit

Social Media Bird Brain

Search Engine Optimization is a fancy way of asking, "What can I do to make sure that when someone is doing a Google search* for my kind of stuff, that my stuff shows up on the first page of results?" authority search rankings small nonprofits expert research SEO relevance keywordsIt was, so I will.


The Wild Woman’s Guide to Social Media Workbook Free Preview!

Wild Woman Fundraising

Mazarine Treyz, with The Wild Woman’s Guide to Fundraising and The Wild Woman’s Guide to Social Media. Shipping Options. Or Buy the Ebook.

Using Search for Fundraising and List-Building: How Google Grants Can Bolster Your Bottom Line

Fundraising 123

A Google Grant, which provides up to $10,000 a month in free keyword advertising to qualified nonprofit organizations, can help your organization raise money, build your list, and drive more traffic to your web site. Dan has been working in Internet advertising and marketing since 1998.

Using Search for Fundraising and List-Building: How Google Grants Can Bolster Your Bottom Line

Fundraising 123

A Google Grant, which provides up to $10,000 a month in free keyword advertising to qualified nonprofit organizations, can help your organization raise money, build your list, and drive more traffic to your web site. Download the presentation slides below Related Documents!

17 Tips for Getting More Pinterest Followers for Your Nonprofit

J Campbell Social Marketing

Put a call out on Facebook, Twitter, Google+ and via other social networking channels. Grab the low hanging fruit first! Follow others. Tweet.

Tips 83

Help Donors Find You Through Search Engine Marketing

Fundraising 123

You use search engines like Google and Yahoo! But what happens when a prospective donor types in the name of your nonprofit or your issue area in Google? If you are a nonprofit, SEM is free, thanks to Google. These potential donors might do a Google search for "boise aids charity." Sound complicated?


Infographics & Data Visualization: Not Your Grandmother’s Pie Chart – Part 4

Kivi's Nonprofit Communications Blog

The actual file name should be keyword-rich too (rather than some file naming convention you may use internally). Julia Reich. Boosting SEO.

Integrating Social Data into Decision Making (5 Free Tools)

Public Sector Marketing 2.0

Main use: Searching for keywords within Twitter bio’s. Tool #5 – Google Trends Explore. Billion. Active Internet Users: 3.o

Tools 81

Need Marketing Help? Listen to Marketing guru, Vicki Flaugher

Wild Woman Fundraising

Ruthlessly research your keywords and target your niche more precisely. Post on Google Buzz. She’s now focusing on B2B marketing.

Welcome Shared Services Canada

Public Sector Marketing 2.0

I hope that my YouSendIt , DropBox, Freshbooks, Google and I hope this will open the Canadian government up to seriously considering the open cloud and perhaps even Google Apps ( as the GSA recently did in the U.S ). The keyword here is “hope&#. It’s official ! What does this mean? What do I think?

Google Analytics: Cool charts but what do they mean?!

Nonprofit Marketing Blog

This is the title of a presentation by Google’s Matt Walton that I’m blogging here at Artez Interactive. Here are the highlights of how Google Analytics helps us find out things that really matter: Who are our visitors? Google will tell you what keywords people are using to find your site. Did people click?

5 Ways to Build Online Authority Using Content Marketing - A Guest Post By Paul Chaney

Diva Marketing Blog

Someone said that the word "blog" is an acronym for "Better Listings On Google," and I firmly believe it. About Paul Chaney.

How To Build Raving Fans, A Huge Email List & Facebook Ads That Work: Lessons from #AOC2014

J Campbell Social Marketing

an adjective + keyword + promise. With Jillian Vorce at #AOC2014. The speakers all know their stuff and walk the social media walk.

15 ideas for virtual volunteers from the Virtual Volunteering Guidebook

Wild Woman Fundraising

You give them a google doc and they just don’t really understand how to use it. Do you have a hard time getting your volunteers to stay?

Ideas 46

#HOWTO: Tweak Your Organization’s Facebook Site For Graph Search

Non Profit Marketing 360

Such terms will show up in people’s searches (both Graph & Google). Help your supporters find your organization on Facebook.

10 Tips to Improve Your Nonprofit Website

Fundraising 123

It also helps if those words mirror the keywords and phrases people are likely to use searching for you or your issues. Monitor backend through a tool such as Google Analytics will tell you if users are finding what they need on your site. Here are just a few tips on making your website more effective: 1. Three clicks and you''re out.

Social Media and Local Search Training for Leadership Alexandria

Search Marketing for Nonprofits

Tags: Craigslist Flickr Google MySpace SEM SEO Social media marketing facebook keyword research local search online marketing training twitter alexandria leadership alexandria local search training search marketing training social media training social media workshop va

5 Tips For Increasing Traffic to Your Nonprofit’s Website

Fundraising 123

You could use Google keyword search or sites like to see what similar sites to yours are using for keywords, how often people are using those terms, and how high they rank in search results. The meta description is the part that shows up in a Google search. Set up Google Analytics. It's pretty amazing.

How to Optimize Your Nonprofit Press Releases for Search

Fundraising 123

Jessica Pajak and Tyler Ragghianti of PR NewsChannel share some tips on how to use keywords and hyperlinks to elevate your press releases. Keywords. Keywords are the most relevant single words or phrases that are commonly searched for in top search engines. Google Adwords is a useful free tool for helping you choose keywords.

Should you do SEO marketing? An interview with Didit CEO, Kevin Lee

Wild Woman Fundraising

Search Engine Optimization can include constantly updated content, targeted keywords, pay per click advertising (such as Google Adwords ) and more. MT: Do you think being in the first page of a Google search can translate into more donations for a nonprofit? Do you have a Google AdWords grant? But what’s next?


Piggyback On What’s Top Of Mind— 9 Valentine’s Victories

Getting Attention

Still, add some keyword-rich text to your slideshows (Google’s still got this thing for text). Let us count the ways. 1) E-CARDS. Tactic.

#SocialNetworks: What Should You Expect From Your Online Outreach?

Non Profit Marketing 360

ROI can offer profits in income, in personel and skills, and in reputation. Now we’re talking some real time and money.

Is ‘Hovering’ the Future of Online Cause Marketing?

Selfish Giving

When you hover over keywords or icons additional content is revealed without ever leaving the page. It all happens on the page they’re on.

5 Twitter Tips for Fundraisers

Fundraising Coach

Make sure to have strong keywords, both professional and personal. There’s a Google Doc that’s trying to be a Twitter Chat Schedule. It’s no secret that I love Twitter. Here are five tips to help you make better use of Twitter. Be human and interesting. This will bore people. Social media is social. So be a human.