It’s Today! Google Test Your Website

Getting Attention

Because… As of today, Google has hugely increased mobile-friendliness as a key ranking signal in search results. Here’s how to keep your website traffic coming in through Google: For most organizations, between 30% and 50% of website traffic comes from mobile devices.

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10 Reasons Your Nonprofit Needs to Be On Google+

J Campbell Social Marketing

Google+ is by far the most underestimated social network out there. Despite being directly connected to search behemoth Google as well as YouTube, the third largest social network, nonprofits have been slow to jump on the Google+ bandwagon. Google+ may be the perfect next step.

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Google Giveth and Google Taketh Away

The Agitator

For those who weren’t reading search engine marketing news over the holidays, instead spending “quality time” with “family” and “friends,” there was an earthquake for nonprofits who use Google Grants. I must preface this with the fact that Google is the only major advertising platform I know of with a program like Google Grants. And also with love by repeating the statement that you should participate in Google Grants.

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If This Then That. When Google isn’t enough…

Public Sector Marketing 2.0

We all know “googling” things in 2013 is ubiquitous. Google Alerts –> To automate my repeat searches . Google Trends (related searches function)–> To find related terms that I may be missing in my queries.

Editorial Calendars for Nonprofits: Excel and Google Calendars [Video]

Kivi's Nonprofit Communications Blog

Today, we cover the basics in Excel and Google Calendars. Ready to get organized with an editorial calendar for your nonprofit? This week we’ll show you how to set up editorial calendars in several different formats. Here’s the video link if you can’t see the player. ).

[Guest Post] How To Use Google Trends

Fundraising Coach

I’ve invited him to share about a tool I’d never heard of before: Google Trends. You can find Andy on Google+ and on Twitter @crestodina. How To Use Google Trends. Google Keyword Tool *. Google Trends. Visit Google Trends.

Getting started on Google+ for nonprofits

Fundraising Coach

Last week, I wrote a post for explaining why I was checking out Google+. I’ve would probably stay on Google+ if I didn’t have so much invested in sites like Facebook , Twitter , and FourSquare. I think Google+ will be incredibly helpful for nonprofits and teams.

Google+ is open to nonprofits

Fundraising Coach

If you’ve been waiting to join Google+ until your nonprofit or organization could have a presence on Google+? About 30 minutes ago, Google opened up Google+ Pages ! Google+ is wonderful for sharing pictures and videos as well as really detailed posts.

#How-To: Is The World Ready For Google+ (‘Google Plus’)? You Can Be.

Non Profit Marketing 360

A week or so ago Google+ (‘ Google Plus ‘) went Beta to a number of developers, insiders, and people cooler than this blog writer. I took the plunge to see what it was – and to see if it would improve my chances to get past the bouncers at Google+.

Poorly optimized Google Adwords copy could be wasting a quarter of your search budget

Giving in a Digital World

They’re an international AdWords copywriting agency who have developed an ad text effectiveness algorithm which enables them to audit Google Adwords copy and score it to show how well optimized it is. a lower CPC) – based on what Google calls Quality Score (QS).

3 Metrics Your Nonprofit Should Measure Using Google Analytics

Fundraising 123

Fortunately, Google Analytics provides organizations with a cost effective way to monitor the metrics that matter and help your team make informed decisions.

7 Google+ Pro Tips for Nonprofits

Fundraising 123

So you've got your nonprofit Google+ page up and running. Here are seven pro tips from Google that can help boost your Google+ presence: Use Images and Video: Rich content is visually attractive and is more likely to engage your audience. Sign Your Posts: Put a face to your brand by encouraging your Google+ page managers to sign their posts and build a personal rapport with your audience. now what?

Facebook’s latest response to Google+

Public Sector Marketing 2.0

First thing I thought of when Google+ launched a few months ago was that they were making a big promotional mistake by making their USP (unique selling proposition) the fact that they allow users to create “circles&#. In Google’s case, the circle feature was clearly the former.

Google+ is suddenly more relevant for nonprofits

Fundraising Coach

Yesterday HootSuite [affilate link] announced support for Google+ Pages! Back in November, I blogged about Google+ being open for nonprofits. Suddenly, Google+ is more relevant for nonprofits. You can even choose the circles you want to share posts to, just like on Google+.

Check your Google+ page image

Fundraising Coach

Your Google+ page just changed. Google has increased the cover image size to 2120 x 1192, from 940 x 180. If you have a Google+ page, and you should, check it out to make sure it still reinforces your brand. For more on Google+, check out Google+ for Nonprofits. (c)

Is Your Nonprofit Still Google-Friendly?

The Agitator

— on a Google study on donor online giving. The Google study says 75% of donors begin the research they conduct on charities online. Way back when (2013), The Agitator reported — Are You Ready To Pass Inspection? As we noted: “One of the key findings was the extent to which donors now appear to comparison shop before giving. Nearly 50% visit multiple nonprofit sites prior to giving — 39% visit two to four sites, 8% visit five or more.”

Add Google+ to your New Year Resolutions

Fundraising Coach

It reported Paul Allen’s stats that Google+ growth is exceeding expectations. According to him, Google is now over 62 million users and adding about 625,000 new users every day. Google+ will have over 400 million users by the end of 2012. But explore Google+ in 2012.

Google+ 1 Month Later: 3 Reasons I’m Impressed

Fundraising Coach

I joined Google+ exactly one month ago. I started out with my curiosity piqued and then I got a vision for how nonprofits could benefit from Google+. I was even interviewed about Google+ last week. Here are three reasons I’m impressed with Google+.

Research Your Keywords Before Applying to Google Grants

Kivi's Nonprofit Communications Blog

In this guest post by Timothy Spell of , you’ll pick up some great advice on doing keyword research, which is the first step toward applying for and using a Google Grant. Google Grants is a tool non-profits can utilize in order to place ads within Google search results.

Protected: Google’s new “Content Experiments” testing tool


To view it please enter your password below: Password: Testing and Analysis google website optimizerThis post is password protected.

So you have a Google+ page for your nonprofit, now what?

Fundraising Coach

On Tuesday, 501 Mission Place hosted our monthly “Office Hours” on Google Hangouts. The conversation quickly went to Google+ Pages. Nathan Hand , John Haydon , and I decided that Google+ Pages have: the functionality of a Facebook page. Great, now Google+ has Pages.

Your Google Analytics Questions Answered!

Fundraising 123

When you use Google Analytics , you'll have true visibility into what your visitors do online. With Google Analytics you'll be armed with the information you need to change your web site to drive conversion. Check out the recording of our webinar for an overview of Google Analytics, as well as some real world examples of nonprofit websites and easy improvements they could make to increase the efficacy of their pages.

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5 Fundraising Metrics Worth Monitoring in Google Analytics

Nonprofit Marketing Blog

David shares some helpful hints on tracking and interpreting key fundraising metrics through Google Analytics.]. [Editor’s note: Today’s post comes to us from David Hartstein , partner at Wired Impact , a web design company that builds websites for nonprofits. Data can be daunting. Not only can the idea of delving into numbers be intimidating, but there are also a ton of terms you need to wrap your head around before anything makes much sense.

#SocialNetworks: Google+ For Business Is Now Open!

Non Profit Marketing 360

Yes, the release of Google+’s Business Pages is the biggest news in social media this week. And in design news… The release of business pages within Google+ did not go without incident: Many were led to believe they could get their pages up, only to discover their accounts were not part of the list allowing early adoption – an inconvenience that mirrored the rollout of individual accounts as well. Perhaps most obviously, Google+ is part of the Googleverse.

50 Resources for Getting the Most Out of Google Analytics

Fundraising 123

Google Analytics is a very useful free tool for tracking site statistics. The resources below will help anyone, from the beginner to those who have been using Google Analytics for some time, learn how to get the most out of this great tool. For Beginners The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.

Looks like Google+ is open

Fundraising Coach

My wife opened Google tonight and had a big blue arrow. When I opened Google the arrow was there too. When you mouse over it, it says, “You’re invited to join Google+.” Besides, it’s Google. Getting started on Google+ for nonprofits.

Google Tools for You!

Marketing for Nonprofits

What would we do without Google? Just this weekend, I used Google to navigate to the Splash Park, figure out what time it was in Hawaii (I'm time zone challenged) and research scooters. And, yet Google is MUCH more than a search engine, it's also a great platform for: 1.

Is Nonprofit Social Media A Waste of Time?

J Campbell Social Marketing

Focusing efforts on Google AdWords and search engine optimization is certainly worthwhile and yields results for many nonprofit organizations. Marketing Nonprofits Social Media Google AdWords Matt Collins social media strategy The Guardian

A Google Chat thank you for a donation?

Fundraising Coach

Have you ever been thanked for a nonprofit donation over Google Chat? A couple minutes later, Google Chat popped up with the message: You just donated to a great cause! Fundraising Secret #96: Use Google Docs. I just was. And it was so cool !

Kindle Fire HD and Google Nexus 7 Giveaway Winners Announced

Fundraising Coach

Over the last few weeks, I’ve been emailing people on why fundraising tips email list and on Fundraising Kick and telling people on Twitter , Facebook , and Google+ that I was giving away 2 tablets, a Kindle Fire HD and a Google Nexus 7. Ask Without Fear! turns 5 on April 1, 2013!

Is Google keeping people off your site?

Fundraising Coach

I just Googled “ How social should personal media be? &# to find an image on my site. Is Google keeping people off your site? Is Google keeping people off your site or extending your brand? Google’s at it again. Have you seen this?

May 26th Webinar: Move on up! And give yourself a leg up the career ladder!

Wild Woman Fundraising

Post on Google Buzz. Move on up! And give yourself a leg up the career ladder! A step-by-step guide to getting the attention you deserve for your accomplishments and expertise. Thursday May 26th. Start Time: 1:00 PM End Time: 2:30 PM (Eastern Standard Time). Only $49.99. Webinar Description.

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3 Easy Ways Nonprofits Can Use Content Curation to Cure an Ailing Blog

J Campbell Social Marketing

Sign up for Google Alerts. Google Alerts are free emails that you receive daily or weekly featuring the latest news on a topic of your choosing. Sign up to get a Google Alert for your cause, for example, “domestic violence”, “wetlands preservation” or “animal abuse”.

This is What Nonprofits Need More Than a Facebook Donate Button

J Campbell Social Marketing

Facebook Ad Grants would be based on the same model as Google Ad Grants , a service that has helped hundreds of nonprofits find new audiences and connect with existing supporters on Google. This week Facebook rolled out the Donate Button for nonprofits.

5 Reasons Google+ is great for job seekers

Fundraising Coach

A couple months ago, I was asked why I thought Google+ is great for job seekers. Google describes these as front porch chats designed to allow anyone to drop in. Share and Enjoy: Other Possibly Related posts: Google+ 1 Month Later: 3 Reasons I’m Impressed.

Interviewed about Google+

Fundraising Coach

Today I had the pleasure of being interviewed about Google+ along with Michael Hiles. I made sure to include how I thought nonprofit employees could leverage Google+ (and nonprofits when businesses and organizations are allowed on). You can hear the whole 45 minute show at Google+ – Don’t believe the hype? Share and Enjoy: Other Possibly Related posts: Proof that Google+ has Facebook freaking out? Google Chrome for a Cause: Boon or bust?

4 Ways to Use Social Media to Strengthen Donor Relationships

J Campbell Social Marketing

This type of event can be a Google Hangout with the Executive Director and Board Chair or a public event such as a Tweetchat. Donor retention (how many donors continue to give to your organization after their first gift) is at an all-time low. It’s abysmal and worrisome.

Proof that Google+ has Facebook freaking out?

Fundraising Coach

Google+ may have shaken Facebook up a bit. Share and Enjoy: Other Possibly Related posts: Google Chrome for a Cause: Boon or bust? Is Google keeping people off your site? I just saw this on Facebook.

Social Media Productivity Tools for Nonprofits

J Campbell Social Marketing

I still have half a dozen blogs to check every day, well-meaning people forwarding interesting articles, plus Google Alerts and Feedly and… you get the point. Marketing Nonprofits Social Media Boomerang for Gmail Google Alerts Pomodoro Technique Productivity Tools

Google's Nonprofit Portal Can Help Smalland Startup Nonprofits

Blue Sky Collaborative

most of this was already available but Google has consolidated much of its back office functionality and made it non-profit-centric. [link] this is worth checking out - especially for smaller nonprofits.

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