It’s Today! Google Test Your Website

Getting Attention

Because… As of today, Google has hugely increased mobile-friendliness as a key ranking signal in search results. Here’s how to keep your website traffic coming in through Google: For most organizations, between 30% and 50% of website traffic comes from mobile devices.

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My 10 Favorite Google Chrome Extensions

Kivi's Nonprofit Communications Blog

I decided to go all in with Google for my productivity apps this year, getting everything into some combination of Inbox by Gmail , Google Calendar, and Google Keep. But Google’s products aren’t always as user-friendly or customizable as I would like.

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10 Reasons Your Nonprofit Needs to Be On Google+

J Campbell Social Marketing

Google+ is by far the most underestimated social network out there. Despite being directly connected to search behemoth Google as well as YouTube, the third largest social network, nonprofits have been slow to jump on the Google+ bandwagon. Google+ may be the perfect next step.

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Cause Marketing Google Glass

Cause Related Marketing

The New York Times says that Google Glass is in talks with Warby Parker to make sure the augmented reality head-up display isn’t just geeky-cool, but cool looking. Google is holding an essay contest on Twitter and Google+ to recruit beta testers.

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Facebook’s latest response to Google+

Public Sector Marketing 2.0

First thing I thought of when Google+ launched a few months ago was that they were making a big promotional mistake by making their USP (unique selling proposition) the fact that they allow users to create “circles&#. In Google’s case, the circle feature was clearly the former.

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What Google Has for You #google4np

Kivi's Nonprofit Communications Blog

Yesterday at Google’s DC Headquarters, they gathered about 200 nonprofits, consultants, and bloggers to unveil their latest version of Google for Nonprofits. Beth Kanter offers a good wrap-up of those demos on her blog: Google Launches Google for Nonprofits.

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Google This!

The Agitator

Enter the terms ‘donor’ and ‘digital’ into Google and you get 13,600,000 results. Yesterday Google itself added to the searchable research pile on donors’ digital behavior. In a study titled The Path to Donation ( download summary here ), Google and the market researchers from MillwardBrown Digital revealed that donor research leading up to year-end giving starts early and spans multiple sources.

If This Then That. When Google isn’t enough…

Public Sector Marketing 2.0

We all know “googling” things in 2013 is ubiquitous. Google Alerts –> To automate my repeat searches . Google Trends (related searches function)–> To find related terms that I may be missing in my queries.

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#SocialNetworks: Set Up & Take Advantage Of Google+

Non Profit Marketing 360

We begin by establishing your organization’s presence in Google+. For a tour of nonprofit sites already on Google+, visit this portal to get some great ideas. As we and many other strategists have stated, plenty of good reasons already exist to establish a Google+ page.

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Editorial Calendars for Nonprofits: Excel and Google Calendars [Video]

Kivi's Nonprofit Communications Blog

Today, we cover the basics in Excel and Google Calendars. Ready to get organized with an editorial calendar for your nonprofit? This week we’ll show you how to set up editorial calendars in several different formats. Here’s the video link if you can’t see the player. ).

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#SM4NP: Automate Your Google Searches To Follow Important Issues

Non Profit Marketing 360

Searching on Google is perhaps the single experience of the internet we all share. In the fine and flexible tradition of the English language, we turned the noun into a verb: to google (someone or something). The behemoth that is Google Inc.

#SocialNetworks: Google+ For Business Is Now Open!

Non Profit Marketing 360

Yes, the release of Google+’s Business Pages is the biggest news in social media this week. And in design news… The release of business pages within Google+ did not go without incident: Many were led to believe they could get their pages up, only to discover their accounts were not part of the list allowing early adoption – an inconvenience that mirrored the rollout of individual accounts as well. Perhaps most obviously, Google+ is part of the Googleverse.

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#How-To: Is The World Ready For Google+ (‘Google Plus’)? You Can Be.

Non Profit Marketing 360

A week or so ago Google+ (‘ Google Plus ‘) went Beta to a number of developers, insiders, and people cooler than this blog writer. I took the plunge to see what it was – and to see if it would improve my chances to get past the bouncers at Google+.

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Google Gives a Gift Horse

The Agitator

It’s that Google now has the same policy of giving you donations, but not donors. You can now sign up for Google Search Donations, so a donate button shows up next to your organization when it is searched for. On its FAQ, Google says: “Will I receive donor contact information? At this time, Google does not share user contact information with Google for Nonprofits organizations. The lifetime value of a $20 donor acquired through Google Search Donations is $20.

#PHILANTHROPY: Google Can Give Time, Resources, & AdWords To Nonprofits

Non Profit Marketing 360

Google is the great behemoth of web searching and video hosting. ‘ Google Grants ‘ offers the opportunity for your nonprofit to tap into AdWords via your organization’s website and via a series of keywords you submit to Google with your application.

Making Sense of Your Nonprofit’s Google Analytics

Kivi's Nonprofit Communications Blog

Nonprofit’s Google Analytics. So you’ve set up a Google Analytics account, but think you could be using it in a much more powerful way? Google Analytics is a powerful tool for understanding what’s working, and what’s not, with your online marketing.

Are We Seeing Pushback on Google+?

Non Profit Marketing 360

The launch of Google+ (G+) remains an ongoing, by invitation only, event. But is Google out to replace Facebook in the hearts and minds (and peeves ) of the world’s social media junkies? Google already offers a lot 'More.'

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#TECH: Google+ Gets Redesign To Emphasize Visuals & Customizations

Non Profit Marketing 360

This morning Google announced a striking rise in income that beat stock analysts’ predictions for this first quarter of 2012: $10.65 Just before the search giant released these huge numbers, it announced a redesign of its social network, Google Plus.

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Take Your Online Marketing and Fundraising to the Next Level with Google Analytics

Kivi's Nonprofit Communications Blog

The answer is Google Analytics. You can use Google Analytics to find out what’s working (and what’s not) with your online marketing and fundraising. But navigating Google Analytics can be tricky. Do you know how well your social media campaigns are really doing?

#HOWTO: Get Guidance From Google On Simple SEO Success

Non Profit Marketing 360

The go-to standard for web searches (including images and videos) is, of course, Google. So why not find out what the folks at Google recommend to bolster the searchability and discoverability of your website? Is your site worth searching for?

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Google Tools for You!

Marketing for Nonprofits

What would we do without Google? Just this weekend, I used Google to navigate to the Splash Park, figure out what time it was in Hawaii (I'm time zone challenged) and research scooters. And, yet Google is MUCH more than a search engine, it's also a great platform for: 1.

3 Metrics Your Nonprofit Should Measure Using Google Analytics

Fundraising 123

Fortunately, Google Analytics provides organizations with a cost effective way to monitor the metrics that matter and help your team make informed decisions.

#TECH: Google Now Designing Glasses And Giving Us A New ‘Play’ Service

Non Profit Marketing 360

Are these Google Glasses? The good people at Google have been busy releasing new aspects of their services that are meant to augment our muti-media experiences. But Google Glasses seems so far out there that even some tech fetishists are wondering about its appeal.

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Google+ Defies Expectations And Thus Facebook

Non Profit Marketing 360

The fastest growing social network in history (at least until the next one) is now officially Google+, which has grown to over 25 million visitors since its launch a mere 5 weeks ago, according to Reuters. So thus far things are looking really good for Google’s latest foray into the social-networking universe. But we feel justified in tweeting our success in that the MKCREATIVE blog predicted great things for Google+/Google Plus.

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#SocialNetworks: Is Google+ Ready For Nonprofit Big Time? (Part 1)

Non Profit Marketing 360

Or will Google+ start to show its own authority as a major player in the social-media-platform competition? Google+ is arguably just before or just after the ‘Peak of Inflated Expectations’ as early developers begin to weigh in. exist on Google+.

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A Google Search Change - Will Your Nonprofit Be Considered Relevant?

Social Media Bird Brain

Google Search With Knowledge Graph Panel Google has subtly changed its search results layout to include something called a Knowledge Graph. When some search results are returned, a panel on the right of the page may display, providing what Google has determined is an appropriate bit of extra information related to the search terms. not for profits knowledge graph search google Small nonprofit

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Why aren’t you using Google Docs yet?

Public Sector Marketing 2.0

The one where the vast majority of intelligent people in the workforce have never used, let alone heard of free tools such as Google Docs (assuming it’s not blocked). Tags: Insight Rant Videos collaboration forms google docs government socialmedia wiki

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Your Google Analytics Questions Answered!

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When you use Google Analytics , you'll have true visibility into what your visitors do online. With Google Analytics you'll be armed with the information you need to change your web site to drive conversion. Check out the recording of our webinar for an overview of Google Analytics, as well as some real world examples of nonprofit websites and easy improvements they could make to increase the efficacy of their pages.

Research Your Keywords Before Applying to Google Grants

Kivi's Nonprofit Communications Blog

In this guest post by Timothy Spell of nonprofitcms.org , you’ll pick up some great advice on doing keyword research, which is the first step toward applying for and using a Google Grant. Google Grants is a tool non-profits can utilize in order to place ads within Google search results.

What Would Google Do?

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So what would Google do if it were a nonprofit?

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7 Google+ Pro Tips for Nonprofits

Fundraising 123

So you've got your nonprofit Google+ page up and running. Here are seven pro tips from Google that can help boost your Google+ presence: Use Images and Video: Rich content is visually attractive and is more likely to engage your audience. Sign Your Posts: Put a face to your brand by encouraging your Google+ page managers to sign their posts and build a personal rapport with your audience. now what?

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Ride the Wave - the Google Wave

Social Media Bird Brain

It's called Google Wave (see the very looonnnggg (nearly 1.5 The Short News Google Wave looks to be a great tool for interaction and collaboration. Tags: google wave small nonprofits technology google accidental techies I know a lot of you don't have time for (or interest in) keeping up with technology news, so I thought I'd take a moment to tell you about something that's got a lot of us geeks all a-Twitter (literally).

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Check your Google+ page image

Fundraising Coach

Your Google+ page just changed. Google has increased the cover image size to 2120 x 1192, from 940 x 180. If you have a Google+ page, and you should, check it out to make sure it still reinforces your brand. For more on Google+, check out Google+ for Nonprofits. (c)

Google+ Circles in Gmail

Fundraising Coach

It’s no secret that I love Google+. And it’s really no secret that Google loves it too. If you needed further evidence that Google+ is changing the way Google works, check out your Gmail account. Just go to: Google+ for Nonprofits. (c)

Is Your Nonprofit Still Google-Friendly?

The Agitator

— on a Google study on donor online giving. The Google study says 75% of donors begin the research they conduct on charities online. Way back when (2013), The Agitator reported — Are You Ready To Pass Inspection? As we noted: “One of the key findings was the extent to which donors now appear to comparison shop before giving. Nearly 50% visit multiple nonprofit sites prior to giving — 39% visit two to four sites, 8% visit five or more.”

[Guest Post] How To Use Google Trends

Fundraising Coach

I’ve invited him to share about a tool I’d never heard of before: Google Trends. You can find Andy on Google+ and on Twitter @crestodina. How To Use Google Trends. Google Keyword Tool *. Google Trends. Visit Google Trends.

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#Social Networks: Google+ vs. Facebook – Let The Debates Begin!

Non Profit Marketing 360

If you’re a social-networks maven, you’ve probably heard a lot, perhaps even too much, about the exclusive/VIP/by-invite-only launch of Google+. As noted earlier, I am not on that A-List (either), but many smart people not on that list have already begun to handicap the fight between Google+ and Facebook. Google+ has that distinction built in at the foundation. So will that make Google+ powerful enough to deliver a knockout blow? Were you invited?

Google+ is open to nonprofits

Fundraising Coach

If you’ve been waiting to join Google+ until your nonprofit or organization could have a presence on Google+? About 30 minutes ago, Google opened up Google+ Pages ! Google+ is wonderful for sharing pictures and videos as well as really detailed posts.

Google+ is suddenly more relevant for nonprofits

Fundraising Coach

Yesterday HootSuite [affilate link] announced support for Google+ Pages! Back in November, I blogged about Google+ being open for nonprofits. Suddenly, Google+ is more relevant for nonprofits. You can even choose the circles you want to share posts to, just like on Google+.

#TECH: How and Why To Develop A Google+ Page For Your Nonprofit

Non Profit Marketing 360

Toward the other side of the spectrum is Google+, which is largely made up of males. Though the status and interest of Google+ remains an open question, we remain confident that it supplies a number of features that are not difficult to use yet create a well-organized presence for any nonprofit or individual. The Google folks have done a remarkable job of teaching their platform with the use of videos (handy, that, given the fact that Google owns YouTube).

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#SocialNetworks: Is Google+ Ready For Nonprofit Big Time? (Part 2)

Non Profit Marketing 360

Last week we discussed some of the responses nonprofits and other social-media experts to Google+, which has exploded out of the gate of the social-media-platform race, but which might only be the latest shiny object to catch our attention (however briefly). What can Google+ offer that makes cautious adoption the recommended route? What can’t Google+ offer that makes cautious adoption the recommended route? In less than two months, Google+ got 25 million visitors.

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Getting started on Google+ for nonprofits

Fundraising Coach

Last week, I wrote a post for About.com explaining why I was checking out Google+. I’ve would probably stay on Google+ if I didn’t have so much invested in sites like Facebook , Twitter , and FourSquare. I think Google+ will be incredibly helpful for nonprofits and teams.

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[Guest Post] Correctly setting up your nonprofit's Google+ Community

Fundraising Coach

A few months after I wrote the book Google+ for Nonprofits , Google+ released a new feature called "Communities." In the time since the introduction, have become a great tool for interacting on Google+, both in raising awareness and in interacting with supporters.