It’s Today! Google Test Your Website

Getting Attention

Because… As of today, Google has hugely increased mobile-friendliness as a key ranking signal in search results. Here’s how to keep your website traffic coming in through Google: For most organizations, between 30% and 50% of website traffic comes from mobile devices. Get going to fix it… “Google recommends webmasters follow the industry best practice of using responsive web design, namely serving the same HTML for all devices.”.

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Is the Google Ad Grant Right for Your Nonprofit?

Get Fully Funded

At Nonprofit Megaphone , we specialize in helping nonprofits acquire, maintain, and utilize a specific kind of resource: The Google Ad Grant. The Google Ad Grant presents a cost-effective opportunity for nonprofits of all sizes to jumpstart their digital marketing efforts.

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My 10 Favorite Google Chrome Extensions

Kivi's Nonprofit Communications Blog

I decided to go all in with Google for my productivity apps this year, getting everything into some combination of Inbox by Gmail , Google Calendar, and Google Keep. While I loved playing with Asana and Trello and Remember the Milk over the years, I never fully adopted them the way I have my Google apps. But Google’s products aren’t always as user-friendly or customizable as I would like.

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Maximize the Google Ad Grant with Keyword Research

NonProfit Hub

Many nonprofits find themselves frustrated after acquiring the Google Ad Grant. They think that by acquiring the Google Ad Grant and creating a few ads, they’ll start spending $10K per month in free advertising and get thousands of website visitors!

What’s The Deal With Google Ad Grants – And Are They Right For My Nonprofit?

J Campbell Social Marketing

You’ve probably heard about Google Ad Grants and how they can help nonprofits reach more people and get more visibility. We will answer these burning questions: What are Google Ad Grants? Take the free quiz to determine if Google Ad Grants are right for your organization: [link]. Watch the session here: The post What’s The Deal With Google Ad Grants – And Are They Right For My Nonprofit?

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10 Reasons Your Nonprofit Needs to Be On Google+

J Campbell Social Marketing

Google+ is by far the most underestimated social network out there. Despite being directly connected to search behemoth Google as well as YouTube, the third largest social network, nonprofits have been slow to jump on the Google+ bandwagon. Google+ may be the perfect next step. If you want to learn more about specific ways that your nonprofit can use Google+ , please consider registering for my webinar with NPO Connect. 3) Google+ is Google’s social network.

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Cause Marketing Google Glass

Cause Related Marketing

The New York Times says that Google Glass is in talks with Warby Parker to make sure the augmented reality head-up display isn’t just geeky-cool, but cool looking. Google Glass is basically a computer that allows you to take a picture or record video of whatever you’re seeing using voice commands, and then send it off to your social network. Google is holding an essay contest on Twitter and Google+ to recruit beta testers.

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#SocialNetworks: Google+ For Business Is Now Open!

Non Profit Marketing 360

Yes, the release of Google+’s Business Pages is the biggest news in social media this week. And in design news… The release of business pages within Google+ did not go without incident: Many were led to believe they could get their pages up, only to discover their accounts were not part of the list allowing early adoption – an inconvenience that mirrored the rollout of individual accounts as well. Perhaps most obviously, Google+ is part of the Googleverse.

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What Google Has for You #google4np

Kivi's Nonprofit Communications Blog

Yesterday at Google’s DC Headquarters, they gathered about 200 nonprofits, consultants, and bloggers to unveil their latest version of Google for Nonprofits. To learn more about what you can actually do if you are approved (and a couple of cautions), check out Rohit Bhargava’s take on the announcement: What You Should Know about Google for Nonprofits. Beth Kanter offers a good wrap-up of those demos on her blog: Google Launches Google for Nonprofits.

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Editorial Calendars for Nonprofits: Excel and Google Calendars [Video]

Kivi's Nonprofit Communications Blog

Today, we cover the basics in Excel and Google Calendars. Ready to get organized with an editorial calendar for your nonprofit? This week we’ll show you how to set up editorial calendars in several different formats. Here’s the video link if you can’t see the player. ). Want help setting up your editorial calendar for 2016? Check out our Nonprofit Marketing Accelerator on Scheduling Your Work. It starts February 8, 2016. Editorial Calendars

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#SocialNetworks: Set Up & Take Advantage Of Google+

Non Profit Marketing 360

Alright, your mind might be elsewhere today: packing – or already travelling – for Thanksgiving, getting the wine chilled or the bird defrosted, remembering all the reasons we are celebrating ‘Thanksgiving’… But at least bookmark this post so that when you return to your desk at your organization, you can set up your nonprofit’s Google+ page and start growing those Circles during the holiday season. Setup takes seconds.

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#SM4NP: Automate Your Google Searches To Follow Important Issues

Non Profit Marketing 360

Searching on Google is perhaps the single experience of the internet we all share. In the fine and flexible tradition of the English language, we turned the noun into a verb: to google (someone or something). The behemoth that is Google Inc. As is true of all things Google, you must have a free email account with Google. Once you have that up-and-running, go to Google’s Alerts page to start your monitoring regimen.

April Action: Google Analytics, Social Media Strategies, and Growing Your Email List

Kivi's Nonprofit Communications Blog

Here’s what’s happening this month at Nonprofit Marketing Guide: Online Training: April 4: Using Google Analytics to Grow and Engage Your Email List Learn how to use Google Analytics to boost your email marketing. The post April Action: Google Analytics, Social Media Strategies, and Growing Your Email List appeared first on Kivi's Nonprofit Communications Blog.

Google This!

The Agitator

Enter the terms ‘donor’ and ‘digital’ into Google and you get 13,600,000 results. Yesterday Google itself added to the searchable research pile on donors’ digital behavior. In a study titled The Path to Donation ( download summary here ), Google and the market researchers from MillwardBrown Digital revealed that donor research leading up to year-end giving starts early and spans multiple sources.

#How-To: Is The World Ready For Google+ (‘Google Plus’)? You Can Be.

Non Profit Marketing 360

A week or so ago Google+ (‘ Google Plus ‘) went Beta to a number of developers, insiders, and people cooler than this blog writer. I took the plunge to see what it was – and to see if it would improve my chances to get past the bouncers at Google+. Here’s what you are in store for if you too create your profile: A Google Profile awaiting your information. And I’ll report on Google+ as soon as I honestly can. Were you invited?

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#PHILANTHROPY: Google Can Give Time, Resources, & AdWords To Nonprofits

Non Profit Marketing 360

Google is the great behemoth of web searching and video hosting. ‘ Google Grants ‘ offers the opportunity for your nonprofit to tap into AdWords via your organization’s website and via a series of keywords you submit to Google with your application. Once an account is created, your charity receives funds via Google depending on how many clicks the search service records each month.

Google+ Defies Expectations And Thus Facebook

Non Profit Marketing 360

The fastest growing social network in history (at least until the next one) is now officially Google+, which has grown to over 25 million visitors since its launch a mere 5 weeks ago, according to Reuters. So thus far things are looking really good for Google’s latest foray into the social-networking universe. But we feel justified in tweeting our success in that the MKCREATIVE blog predicted great things for Google+/Google Plus.

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Making Sense of Your Nonprofit’s Google Analytics

Kivi's Nonprofit Communications Blog

Nonprofit’s Google Analytics. So you’ve set up a Google Analytics account, but think you could be using it in a much more powerful way? Google Analytics is a powerful tool for understanding what’s working, and what’s not, with your online marketing. In this 60-minute webinar , we will take the mystery out of Google Analytics. Download a free Google Analytics tool to help you understand your most valuable website visitors.

Are We Seeing Pushback on Google+?

Non Profit Marketing 360

The launch of Google+ (G+) remains an ongoing, by invitation only, event. But is Google out to replace Facebook in the hearts and minds (and peeves ) of the world’s social media junkies? ’ Not only is Google+ not expressly trying to do so (at least not any time soon), it also is using some of the very techniques that got MySpace, then Facebook, to the top of the SM ladder. Google already offers a lot 'More.'

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Check your Google+ page image

Fundraising Coach

Your Google+ page just changed. Google has increased the cover image size to 2120 x 1192, from 940 x 180. If you have a Google+ page, and you should, check it out to make sure it still reinforces your brand. For more on Google+, check out Google+ for Nonprofits. (c) Other Possibly Related posts: So you have a Google+ page for your nonprofit, now what? How to set up multiple admins for your Google+ page. Internet & Social Media google plus

Facebook’s latest response to Google+

Public Sector Marketing 2.0

First thing I thought of when Google+ launched a few months ago was that they were making a big promotional mistake by making their USP (unique selling proposition) the fact that they allow users to create “circles&#. In Google’s case, the circle feature was clearly the former. Insight circles custom groups Facebook Google google plus location privacy status update

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A Google Search Change - Will Your Nonprofit Be Considered Relevant?

Social Media Bird Brain

Google Search With Knowledge Graph Panel Google has subtly changed its search results layout to include something called a Knowledge Graph. When some search results are returned, a panel on the right of the page may display, providing what Google has determined is an appropriate bit of extra information related to the search terms. not for profits knowledge graph search google Small nonprofit

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Using Google Ad Grants to Stretch Your Marketing Dollar: 4 Top Tips


Online Marketing Online Advertising Google adsImagine grant money that’s never claimed. Scholarships that receive no applications. Events without volunteers. Service programs that aren’t utilized. These are the things that keep nonprofit professionals awake at night.

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5 Tips to Increase Donations with the Google Ad Grant


5 Tips to Increase Donations with the Google Ad Grant. Getting the Google Ad Grant is step one, now you need to make sure your using it wisely to increase your donations. If your first question is whether the google ad grant scheme actually increases donations, the answers simple, yes.

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Your Google Analytics Questions Answered!

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When you use Google Analytics , you'll have true visibility into what your visitors do online. With Google Analytics you'll be armed with the information you need to change your web site to drive conversion. Check out the recording of our webinar for an overview of Google Analytics, as well as some real world examples of nonprofit websites and easy improvements they could make to increase the efficacy of their pages.

Ride the Wave - the Google Wave

Social Media Bird Brain

It's called Google Wave (see the very looonnnggg (nearly 1.5 The Short News Google Wave looks to be a great tool for interaction and collaboration. Tags: google wave small nonprofits technology google accidental techies I know a lot of you don't have time for (or interest in) keeping up with technology news, so I thought I'd take a moment to tell you about something that's got a lot of us geeks all a-Twitter (literally).

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#TECH: Google+ Gets Redesign To Emphasize Visuals & Customizations

Non Profit Marketing 360

This morning Google announced a striking rise in income that beat stock analysts’ predictions for this first quarter of 2012: $10.65 Just before the search giant released these huge numbers, it announced a redesign of its social network, Google Plus. The new interface on the Google side, is cleaner and more sedate. So today we’re introducing a more functional and flexible version of Google+.

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How to Write for SEO and Rank on Google

NonProfit Hub

Ready to get in good with Google and watch your website rise? Studies indicate that 71.33% of the time, searchers will click on one of the first ten organic links on Google’s first page ( Zero Limit Web ). The post How to Write for SEO and Rank on Google appeared first on Nonprofit Hub.

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7 Google+ Pro Tips for Nonprofits

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So you've got your nonprofit Google+ page up and running. Here are seven pro tips from Google that can help boost your Google+ presence: Use Images and Video: Rich content is visually attractive and is more likely to engage your audience. Sign Your Posts: Put a face to your brand by encouraging your Google+ page managers to sign their posts and build a personal rapport with your audience. now what?

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[Guest Post] How To Use Google Trends

Fundraising Coach

I’ve invited him to share about a tool I’d never heard of before: Google Trends. You can find Andy on Google+ and on Twitter @crestodina. How To Use Google Trends. Google Keyword Tool *. Google Trends. Note: Google has recently announced that this version of this tool will eventually require first logging into Google AdWords. Visit Google Trends. Actually, Google Trends is showing only the relative popularity of a phrase.

Take Your Online Marketing and Fundraising to the Next Level with Google Analytics

Kivi's Nonprofit Communications Blog

The answer is Google Analytics. You can use Google Analytics to find out what’s working (and what’s not) with your online marketing and fundraising. But navigating Google Analytics can be tricky. Join us this Thursday as Google Analytics expert, Eric Squair, joins us for a BRAND NEW WEBINAR: How to Measure the Effectiveness of Your Email, Ads, and Social Media with Google Analytics. Do you know how well your social media campaigns are really doing?

#HOWTO: Get Guidance From Google On Simple SEO Success

Non Profit Marketing 360

The go-to standard for web searches (including images and videos) is, of course, Google. So why not find out what the folks at Google recommend to bolster the searchability and discoverability of your website? Fortunately, Google has created its own channel at its sibling site YouTube called “ Google Webmaster Central ” (Google has owned YouTube since 2006 , and within a year searches on one produced results in the other).

Google+ is open to nonprofits

Fundraising Coach

If you’ve been waiting to join Google+ until your nonprofit or organization could have a presence on Google+? About 30 minutes ago, Google opened up Google+ Pages ! As I told folks in my “Google+ for Nonprofits” webinar last week at Blogworld Expo, I highly recommend using Google as individuals. Here are some reasons I think Google+ is going to become the way nonprofits communicate with their donors. Google for Nonprofits.

Google+ is suddenly more relevant for nonprofits

Fundraising Coach

Yesterday HootSuite [affilate link] announced support for Google+ Pages! Back in November, I blogged about Google+ being open for nonprofits. But one of the hardest things for nonprofits has been the fact that they have to remember to go to the Google+ site rather than using their social media tools like HootSuite. Suddenly, Google+ is more relevant for nonprofits. You can even choose the circles you want to share posts to, just like on Google+.

Google Tools for You!

Marketing for Nonprofits

What would we do without Google? Just this weekend, I used Google to navigate to the Splash Park, figure out what time it was in Hawaii (I'm time zone challenged) and research scooters. And, yet Google is MUCH more than a search engine, it's also a great platform for: 1. Google Docs 2. Google News and Reader 3. Google Ad Words 6. Google Analytics And, soon it may be a great platform for social networking !

Google+ Circles in Gmail

Fundraising Coach

It’s no secret that I love Google+. And it’s really no secret that Google loves it too. If you needed further evidence that Google+ is changing the way Google works, check out your Gmail account. Last night, I noticed that I can now filter my emails based on my Google+ Circles. ZDNet reported more on this a few days ago: Google Building Out Circles with Gmail Contacts. Just go to: Google+ for Nonprofits. (c) Looks like Google+ is open.

#TECH: Google Now Designing Glasses And Giving Us A New ‘Play’ Service

Non Profit Marketing 360

Are these Google Glasses? The good people at Google have been busy releasing new aspects of their services that are meant to augment our muti-media experiences. The first, Google Play, will likely seem pretty familiar to anyone using a cloud-based media service like iCloud or Amazon Prime. But Google Glasses seems so far out there that even some tech fetishists are wondering about its appeal.

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If This Then That. When Google isn’t enough…

Public Sector Marketing 2.0

We all know “googling” things in 2013 is ubiquitous. Google Alerts –> To automate my repeat searches . Google Trends (related searches function)–> To find related terms that I may be missing in my queries. Tip: Using Boolean Search Logic combined with Google Alerts can be a tremendous time saver. Once you throw in Bing, Yahoo, and the multitude of niche search engines you get roughly 92% of the world’s on-line population of 2.3

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The Ultimate Google Ad Grant Eligibility Checklist


Does your website qualify for the $10,000 worth of free in-kind advertising offered by the Google Ad Grant? . What is the Google Ad Grant? The Google Ad Grant is a scheme which provides access to $10,000 worth of in-kind advertising every month to nonprofits all over the world. Not only do you receive $10,000 worth of in-kind, text-based advertising, but you can also use the tools provided by Google to help build effective campaigns. Google Ad Grant

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3 Metrics Your Nonprofit Should Measure Using Google Analytics

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Fortunately, Google Analytics provides organizations with a cost effective way to monitor the metrics that matter and help your team make informed decisions. Although these three metrics only begin to cover the extent of the metrics offered by Google Analytics, they provide a foundation from which you can start to measure the performance of your nonprofit website and your reputation.

#SocialNetworks: Is Google+ Ready For Nonprofit Big Time? (Part 1)

Non Profit Marketing 360

Or will Google+ start to show its own authority as a major player in the social-media-platform competition? Google+ was rolled out this past spring to a select few who could pass it on to a select few more, and we discussed that rollout as a clever way to boost the hype while helping Google control expectations. Google+ is arguably just before or just after the ‘Peak of Inflated Expectations’ as early developers begin to weigh in. exist on Google+.

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Research Your Keywords Before Applying to Google Grants

Kivi's Nonprofit Communications Blog

In this guest post by Timothy Spell of , you’ll pick up some great advice on doing keyword research, which is the first step toward applying for and using a Google Grant. That is what Google is offering any non-profit willing to abide by a few guidelines, and learn how work with their Adwords system. Google Grants is a tool non-profits can utilize in order to place ads within Google search results. Timothy Spell of

Getting started on Google+ for nonprofits

Fundraising Coach

Last week, I wrote a post for explaining why I was checking out Google+. I’ve would probably stay on Google+ if I didn’t have so much invested in sites like Facebook , Twitter , and FourSquare. I think Google+ will be incredibly helpful for nonprofits and teams. So here are my initial tips for fundraisers and nonprofits if they get an invite to Google+. One of the first things people will do when they see you on Google+ is mouse over your name.