The difference between goals vs. quotas for major gifts and planned gifts fundraisers
APRIL 6, 2018
I am a big believer in setting goals with my staff, not administering quotas. When we sit down to set goals, I prefer to collaborate with my staff, not dictate activities to them. Here’s the difference between a goal and a quota. Goal: The object of a person’s ambition or effort; an aim or desired result. The important thing about goal-setting (in my experience) is that it really begins in the hiring process. They love setting goals.