Marketing Goals vs. Organizational Goals— A Critical Disctinction

Getting Attention

Spend some time here, even if you think you’ve got this down—this distinction is crucial to setting goals that move your marketing forward in the right direction. Goals are what you want to achieve. Organizational goals (a max of three at a time) are the steps (let’s look one year ahead) that will take your organization to closer to achieving your mission. Organizational Goals. Marketing Goals. Answer these questions to get to the right marketing goals.

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Craft Calls to Action That Get You to Goal

Getting Attention

Let me start with sharing some definitions of what comes first ( examples here ): Organizational goals (a max of three at a time) are the steps to take over the next year that will take your organization closer to achieving its mission. Are Your Marketing Goals Easy to Reach or a Stretch?

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Trending Sources

Align Marketing & Fundraising Goals—Kivi’s Takeaway

Getting Attention

Your goals don’t have to be completely in sync, but they must be aligned. If your goals—and all the activity that flows from them, both marketing and fundraising wise—aren’t aligned, you just won’t get anywhere with your outreach on either front.

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Are Your Marketing Goals Easy to Reach Or A Stretch?

Getting Attention

This is a vital issue for your to spend some time on because the challenge level of your nonprofit marketing goals has a huge imapct on whether you get there or not. I believe strongly that you have to hit a middle ground, a balance, and have seen this work time and time again.

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Set Goals To Drive Success

Getting Attention

These research findings on marketers’ most common email goals astounded me. Believe me, I’m a huge fan of goals. I’ve seen this approach work time and time again. 9 goals! Click the chart to see it at full size.).

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Do you have bad boundaries?

Wild Woman Fundraising

So I wanted to ask you since we’ve both had fundraising jobs and worked in nonprofits for a long time, what happens when people who work at nonprofits don’t have good boundaries? SG: Well, I think boundary issues, there’s really no separating work from life.

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How to Recognize and Manage Different Work Styles

Kivi's Nonprofit Communications Blog

Pacific) Carson Tate , author of Work Simply, will join us for a FREE webinar – Work Simply: Embracing the Power of Your Personal Productivity Style. During the webinar, Carson will discuss how to prioritize your work based on the way you think and process information.

Nonprofit Websites that Work: Showcase Your Personality, Passion & Impact

Getting Attention

During this process, I learned several important lessons that will help you build a site that truly reflects your nonprofit and its goals. Because I thought nonprofits wanted to work with an agency for their website. People want to work with those who provide the best results.

How to Set a #GivingTuesday Goal

Nonprofit Marketing Blog

Whether you’re launching your first #GivingTuesday campaign or planning a triumphant return, the first step in planning your success is to set your sights on a clear goal for your team and supporters to rally around. Another way to plan your overall donation goal by using a giving pyramid.

What Type of Communications Team Works Best at Your Nonprofit?

Kivi's Nonprofit Communications Blog

That has major implications for the effectiveness of your communications work, depending on your goals. According to our research, 75% of nonprofit communications teams are organized in one of four ways, based on how the workload for the team is created.

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How to create a road map for your goals

Fundraising Coach

Now is a great time to review your goals. (I I have blogged about goal setting here.). As you review your goals, you may find your behind on some. Creating a road map will help jump start those goals. Make sure the goal is worded so that it is: Specific.

Goal Setting for Personal and Professional Development

Fundraising Coach

Having those few days off to be with family and friends puts me in a reflective mode that I find perfect for formalizing my 2011 goals. I say “formalizing&# because I’m constantly working on my goals, scheduling speaking gigs and clients, and doing marketing. I’ve been setting goals since I was a kid. But recently, I’ve been getting more questions about how to set goals. For me, goals are not just about achievement.

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1 Week into 2017: Where are You Headed?

Getting Attention

This practical, doable marketing plan template takes you from goals to benchmarks, work plan, action, and impact! . Those New Year’s resolutions—including the ones we set for marketing and fundraising work—are so hard to keep.

Why the #IceBucketChallenge works

Nonprofit Marketing Blog

This provides a common experience and goal, which helps build momentum and community. Are your social networks full of friends being doused in icy water? You’ve witnessed the #IceBucketChallenge.

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How to Set the Big-Picture Marketing Goals that Get You Where You Want to Go

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Goals are what you want to achieve. " And goals are where you need to start your marketing planning, as each step of the planning process is shaped to take you there - where you want to go. Here's How to Start: Begin by articulating your main organizational goal or how you'll actualize your mission. List no more than two organizational goals. Next, identify the ways you can put marketing to work to help achieve those goals.

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How does an appeal letter edit work?

Wild Woman Fundraising

She also began to hire people to do things around her house and was being over charged for the work they did. We work with landlords, utility companies and other creditors to arrange payment plans. Our goal is to keep our clients financially stable and independent for as long as possible. How does an appeal letter edit work? I recently did a series of webinars for National Meals on Wheels, and the latest one was on appeal letters.

How Does Work Get on Your Plate?

Kivi's Nonprofit Communications Blog

I asked this question on Facebook yesterday about who puts unexpected work on your plate. As you can see, program staff are most likely to surprise nonprofit marketing staff with additional work. ( How does work get on your plate, either in a planned way or an unexpected way?

Announcing the Fundraising Career Conference

Wild Woman Fundraising

This goal of this fundraising career conference is to educate fundraisers in how to research and pick good job opportunities and make a more functional work environment. 1pm PT (4pm ET) How to create better boundaries at work (Speaker TBD).

6 Now-or-Never Summer Reboots

Getting Attention

1) Seek a different point of view: Gillian Ream Gainsley , who works in Communications and Development at the Ypsilanti District Library (MI), takes a unique approach: “My Summer Camp plan is to go to overnight camp.

Are you stuck on the fundraising treadmill?

Wild Woman Fundraising

Despite all of the good work you are doing as a fundraiser. It’s when you raise all of the money they asked for, and more, and they are still not satisfied, and you can’t rest, and then they say okay you raised your goal, now you have to raise more and more and more!

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Why traditional newsletters don’t work anymore

Get Fully Funded

They want to know about the people whose lives are bing changed by the work your organization is doing. Remember that your ultimate goal is to build relationships with your donors and prospects. You know that saying “If it ain’t broke, don’t fix it”? Well, it’s time to fix what’s broken with your newsletter. Yep, without even seeing it, I can tell you that there are very likely some things you need to change with your print or email newsletter.

Why traditional newsletters don’t work anymore

Get Fully Funded

They want to know about the people whose lives are bing changed by the work your organization is doing. Remember that your ultimate goal is to build relationships with your donors and prospects. You know that saying “If it ain’t broke, don’t fix it”? Well, it’s time to fix what’s broken with your newsletter. Yep, without even seeing it, I can tell you that there are very likely some things you need to change with your print or email newsletter.

The top 10 signs that it’s time to fire your employer


There are no goals for the organization, its teams or its individuals (people like to make progress toward goals that are attainable). Too many staff members are working mostly to get a paycheck, not because they really care about the mission/cause. Most people I know are actually willing to earn less money as long as they love their job. Are you one of them? Do you love your job? If not, why? Does your organization stink? Let’s face it, some nonprofits just aren’t worth it.

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Online Awareness Campaigns for Your Nonprofit – What Works and How to Do It!

J Campbell Social Marketing

Nonprofit Online Awareness Campaigns – What Works and How To Do It from Julia Campbell – J Campbell Social Marketing. The post Online Awareness Campaigns for Your Nonprofit – What Works and How to Do It!

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5 Steps for Goal-Setting Success

Marketing for Nonprofits

I hate setting goals," he said. If I set a goal for 10% annual growth and we hit 8% I'll be disappointed. The thing with goals is that they can set you up for failure or success. And how you set goals is as important as the goals you set."

Nonprofit Blog Carnival: Going Beyond Resolutions (Call for Submissions)

J Campbell Social Marketing

” For sure, those are worthwhile goals! And how will you be held accountable for the micro-steps necessary every single day to get you to your big picture goal? The Nonprofit Blog Carnival needs your posts and insight on choosing goals and objectives for 2016.

Good Intentions Are Not Enough

Wild Woman Fundraising

If you have ever done international aid work, if you’ve ever been to another country to try to help people, this blog is a must-read. The end goal with each Jason was for them to understand that Good Intentions are Not Enough.” Have you read this blog?

TODAY-How to Set Marketing Goals that Increase Impact – Free Webinar – 3 ET, Noon PT

Getting Attention

Set the Big-Picture Marketing Goals that. You’re frustrated by how hard you’re working without generating the results you expect, and that your organization needs. So we’ve decided to show you exactly where to start, with setting your goals, in today’s free 30-minute webinar. Join us for this free 30-minute webinar to learn how to set clear marketing goals for your organization. Join Kivi and Me for this Free Webinar. Today-Monday May 2-at 3pm ET (Noon PT).

3 Steps to Meaningful Marketing Measures: Part 2

Getting Attention

But there is a better way…I urge you to take these three steps to identify five or fewer insights that will make the MOST DIFFERENCE in boosting marketing impact: 1) GOALS—Three or fewer marketing goals for the next year. How can marketing best be used to move your organization towards its overall goals? 2) BENCHMARKS— Three to five concrete, specific and measurable (when possible) steps to complete en route to achieving your marketing goals. Read Part 1 first.

Doing Your Best Work

The Agitator

Are you going to do your best work this week? Indeed, what motivates you to do your best work? In his post, Your discomfort zone , Seth Godin notes that most of us need an external stimulus to do our best work. You’re probably reading this on Monday morning.

4 Things to Tell Your Boss When They Demand More Facebook Fans

J Campbell Social Marketing

You can have 10,000 fans of your Facebook page, sure, but are these fans moving your nonprofit any further towards its goal? Don’t have a goal for your social media marketing efforts?

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Storytelling Works: Capturing Success Stories and Sharing Them

Kivi's Nonprofit Communications Blog

This guest post by Allison Monnell demonstrates not only the power of storytelling in nonprofit communications, but just how beneficial it can be to your nonprofit when you integrate a culture of story sharing into your everyday work, as the Chemung ARC has done with its Stringer Success Stories.

How DecentWork can take your nonprofit to the next level: Interview with Cathy Taylor, Executive Director, Ontario Nonprofit Network

Wild Woman Fundraising

So what I’m trying to figure out with your presentation at the Next Level Fundraising Virtual Conference is what do we take for granted about our nonprofit work? Our goal is really to work with them to create an enabling environment for the nonprofit sector to really thrive in Ontario.

Working Without a Net

JCA Insights

Long before I came to work at JCA, I was an annual fund fundraiser. Back then, I lived and died by my monthly fundraising goals. I was all about the monthly goal. I know a lot of fundraisers, and there is much talk at parties about goals, but seldom do I hear about nets. Sure, JCA Answers can help you raise money toward that gross fundraising goal. Working without a net is gross.

Want to get better results at work? Love your people.

Marketing for Nonprofits

GOALS are important. Without goals we are rudderless. But PROCESS, i.e., how we get work done TOGETHER is vitally important too. How many of us have worked in "winning" workplaces where people hate each other and tension abounds? According to Herzberg''s Motivation-Hygiene Theory, people need four things to be happy at work. - It''s also to create the systems and processes that enable folks to work productively.

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#Development: Establishing Goals To Ensure Integrating Social Media In Your Organization’s Growth Plans

Non Profit Marketing 360

It is difficult to learn how to work with Twitter if you can’t use it.&#. Everyone who works for your charity needs to know why the charity’s social media are important and what (generally) can be found through those channels.

A reflection on working with faith and doubt

Nonprofit Marketing Blog

If you’re trying to hit a goal, you have days where you are full of faith. You’re doing the right things, you’re working with passion, and you trust in your ability to accomplish what you must. I think that’s true of our work in general. You also have days where you are full of doubt. Will anyone really listen? Will your efforts make a difference? Did you make the right call? Will you hit your numbers?

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Book Reviews: With Charity for All VS. Charity Case

Wild Woman Fundraising

He worked at NPR from 1999 to 2008. This is the man who, I believe, made over $150,000 the last year he worked there. I sympathize with people who are working for wasteful nonprofits, and who know it, and with people who are working at nonprofits that really do help a lot of people.

Interview with a planned giver, Paul Nazareth: What’s your fundraising journey?

Wild Woman Fundraising

What do you think is different about working in a college development office versus a small development office? Working in fundraising there was like being part of a large army. Often it’s because of boards with unrealistic goals and/or terrible bosses.

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Fundraising Careers: Kishshana Palmer Interview: Discover your strengths

Wild Woman Fundraising

I help them focus on what is really important, what really matters and get really clear about what is going to work for them to advance their mission. Or, you could just come to Kishshana’s session on April 13th , and get the real scoop from her about how to apply this to your work life.

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