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Marketing Goals vs. Organizational Goals— A Critical Disctinction

Getting Attention

Spend some time here, even if you think you’ve got this down—this distinction is crucial to setting goals that move your marketing forward in the right direction. Goals are what you want to achieve. Organizational Goals. Marketing Goals (to activate influencers such as attorneys, judges and support teams ).

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Craft Calls to Action That Get You to Goal

Getting Attention

Marketing goals are the best ways you can put marketing to work to help achieve those organization goals.

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Align Marketing & Fundraising Goals—Kivi’s Takeaway

Getting Attention

Your goals don’t have to be completely in sync, but they must be aligned. So get those goals aligned pronto! Oh yeah, they do.

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Are Your Marketing Goals Easy to Reach Or A Stretch?

Getting Attention

I believe strongly that you have to hit a middle ground, a balance, and have seen this work time and time again. But there’s more.

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Set Goals To Drive Success

Getting Attention

These research findings on marketers’ most common email goals astounded me. Believe me, I’m a huge fan of goals. 9 goals!

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How to Set Nonprofit Marketing Goals that Build Your Impact & Satisfaction

Getting Attention

Set the Big-Picture Marketing Goals that. Join Kivi and Me for this Free Webinar. Learn How to. Take You Where You Want to Go! Aargh!

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How to Recognize and Manage Different Work Styles

Kivi's Nonprofit Communications Blog

During the webinar, Carson will discuss how to prioritize your work based on the way you think and process information. Carson Tate. Kristina.

How to Set a #GivingTuesday Goal

Nonprofit Marketing Blog

Here are a few other important goals that you may want to work into your plan: Number of donors. Are you ready for #GivingTuesday 2015?

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What Type of Communications Team Works Best at Your Nonprofit?

Kivi's Nonprofit Communications Blog

That has major implications for the effectiveness of your communications work, depending on your goals. Centralized. Internal Agency.

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How to create a road map for your goals

Fundraising Coach

Now is a great time to review your goals. (I I have blogged about goal setting here.). Ask goal setting goals magnetgoals

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Goal Setting for Personal and Professional Development

Fundraising Coach

Having those few days off to be with family and friends puts me in a reflective mode that I find perfect for formalizing my 2011 goals. I say “formalizing&# because I’m constantly working on my goals, scheduling speaking gigs and clients, and doing marketing. I’ve been setting goals since I was a kid.

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Nonprofit Websites that Work: Showcase Your Personality, Passion & Impact

Getting Attention

During this process, I learned several important lessons that will help you build a site that truly reflects your nonprofit and its goals.

Why the #IceBucketChallenge works

Nonprofit Marketing Blog

This provides a common experience and goal, which helps build momentum and community. You’ve witnessed the #IceBucketChallenge. By name.

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1 Week into 2017: Where are You Headed?

Getting Attention

This practical, doable marketing plan template takes you from goals to benchmarks, work plan, action, and impact! . Eeesh!

How to Set the Big-Picture Marketing Goals that Get You Where You Want to Go

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Goals are what you want to achieve. " And goals are where you need to start your marketing planning, as each step of the planning process is shaped to take you there - where you want to go. Here's How to Start: Begin by articulating your main organizational goal or how you'll actualize your mission. Now It's Your Turn!

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How does an appeal letter edit work?

Wild Woman Fundraising

She also began to hire people to do things around her house and was being over charged for the work they did. We work with landlords, utility companies and other creditors to arrange payment plans. Our goal is to keep our clients financially stable and independent for as long as possible. How does an appeal letter edit work?

How Does Work Get on Your Plate?

Kivi's Nonprofit Communications Blog

I asked this question on Facebook yesterday about who puts unexpected work on your plate. You can vote here. ).

Announcing the Fundraising Career Conference

Wild Woman Fundraising

1pm PT (4pm ET) How to create better boundaries at work (Speaker TBD). If so, then you already know that we are making less than ever before.

6 Now-or-Never Summer Reboots

Getting Attention

Not only is it necessary, but I find that it fuels my work and creativity; making me much more productive during my work time,” she says.

Are you stuck on the fundraising treadmill?

Wild Woman Fundraising

Despite all of the good work you are doing as a fundraiser. The next goal? Or now you want to work for yourself to get more money.

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Why traditional newsletters don’t work anymore

Get Fully Funded

They want to know about the people whose lives are bing changed by the work your organization is doing. Remember that your ultimate goal is to build relationships with your donors and prospects. You know that saying “If it ain’t broke, don’t fix it”? You know why? They’re boring and self-serving.

Why traditional newsletters don’t work anymore

Get Fully Funded

They want to know about the people whose lives are bing changed by the work your organization is doing. Remember that your ultimate goal is to build relationships with your donors and prospects. You know that saying “If it ain’t broke, don’t fix it”? You know why? They’re boring and self-serving.

5 Steps for Goal-Setting Success

Marketing for Nonprofits

I hate setting goals," he said. If I set a goal for 10% annual growth and we hit 8% I'll be disappointed. Why?" I replied. "If Cheers!

Nonprofit Blog Carnival: Going Beyond Resolutions (Call for Submissions)

J Campbell Social Marketing

” For sure, those are worthwhile goals! Nonprofits ROI blogging Goals measurement Non-Profit Blog Carnival roi SMART objectives

Good Intentions Are Not Enough

Wild Woman Fundraising

If you have ever done international aid work, if you’ve ever been to another country to try to help people, this blog is a must-read.

Doing Your Best Work

The Agitator

Are you going to do your best work this week? Indeed, what motivates you to do your best work? ”)? Something else?

TODAY-How to Set Marketing Goals that Increase Impact – Free Webinar – 3 ET, Noon PT

Getting Attention

Set the Big-Picture Marketing Goals that. You’re frustrated by how hard you’re working without generating the results you expect, and that your organization needs. So we’ve decided to show you exactly where to start, with setting your goals, in today’s free 30-minute webinar. Join Kivi and Me for this Free Webinar. Aargh!

3 Steps to Meaningful Marketing Measures: Part 2

Getting Attention

But there is a better way…I urge you to take these three steps to identify five or fewer insights that will make the MOST DIFFERENCE in boosting marketing impact: 1) GOALS—Three or fewer marketing goals for the next year. How can marketing best be used to move your organization towards its overall goals? Metric mania!

How DecentWork can take your nonprofit to the next level: Interview with Cathy Taylor, Executive Director, Ontario Nonprofit Network

Wild Woman Fundraising

So to answer this question, we decided to offer a session on decent work, which is the research that Ontario Nonprofit Network is doing. So Ms.

The top 10 signs that it’s time to fire your employer

iMarketSmart

There are no goals for the organization, its teams or its individuals (people like to make progress toward goals that are attainable). Too many staff members are working mostly to get a paycheck, not because they really care about the mission/cause. Are you one of them? Do you love your job? If not, why? They’re screwed up.

Storytelling Works: Capturing Success Stories and Sharing Them

Kivi's Nonprofit Communications Blog

Working in the human service industry avails itself naturally of great stories of milestones gained, accomplishments achieved and goals met.

A reflection on working with faith and doubt

Nonprofit Marketing Blog

If you’re trying to hit a goal, you have days where you are full of faith. You’re doing the right things, you’re working with passion, and you trust in your ability to accomplish what you must. I think that’s true of our work in general. You also have days where you are full of doubt.

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4 Things to Tell Your Boss When They Demand More Facebook Fans

J Campbell Social Marketing

You can have 10,000 fans of your Facebook page, sure, but are these fans moving your nonprofit any further towards its goal? No, no, no.

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Working Without a Net

JCA Insights

Long before I came to work at JCA, I was an annual fund fundraiser. Back then, I lived and died by my monthly fundraising goals. I was all about the monthly goal. I know a lot of fundraisers, and there is much talk at parties about goals, but seldom do I hear about nets. Working without a net is gross. Lather.

Want to get better results at work? Love your people.

Marketing for Nonprofits

GOALS are important. Without goals we are rudderless. But PROCESS, i.e., how we get work done TOGETHER is vitally important too. How many of us have worked in "winning" workplaces where people hate each other and tension abounds? It''s also to create the systems and processes that enable folks to work productively.

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#Development: Establishing Goals To Ensure Integrating Social Media In Your Organization’s Growth Plans

Non Profit Marketing 360

It is difficult to learn how to work with Twitter if you can’t use it.&#. Steve and Dado's 4 Phases of developing a Social-Media Strategy.

How the tortoise beats the hare in planned giving marketing every time.

iMarketSmart

Each organization has to determine what works for them. There are so many out there that it’s hard to know who really knows their stuff.

Book Reviews: With Charity for All VS. Charity Case

Wild Woman Fundraising

He worked at NPR from 1999 to 2008. This is the man who, I believe, made over $150,000 the last year he worked there. He is mad. Perhaps.

Obama email team reveals what worked - and didn’t - in election fundraising

Nonprofit Marketing Blog

It’s hard to predict what will work - so testing matters. And just when they figured out what worked, it stopped working. Segmenting their message according to the ways people responded worked far better in yielding strong fundraising results than any other variable. Those only worked for advocacy.

Interview with a planned giver, Paul Nazareth: What’s your fundraising journey?

Wild Woman Fundraising

What do you think is different about working in a college development office versus a small development office? And he has a google site too.

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