The difference between goals vs. quotas for major gifts and planned gifts fundraisers

iMarketSmart

I am a big believer in setting goals with my staff, not administering quotas. When we sit down to set goals, I prefer to collaborate with my staff, not dictate activities to them. Here’s the difference between a goal and a quota. Goal: The object of a person’s ambition or effort; an aim or desired result. The important thing about goal-setting (in my experience) is that it really begins in the hiring process. They love setting goals.

Goal 100

Craft Calls to Action That Get You to Goal

Getting Attention

Let me start with sharing some definitions of what comes first ( examples here ): Organizational goals (a max of three at a time) are the steps to take over the next year that will take your organization closer to achieving its mission. Are Your Marketing Goals Easy to Reach or a Stretch?

Goal 186

Cold calling major donors to arrange appointments doesn’t work— but this method does

iMarketSmart

They were pushed to reach a quantitative goal. “Set two appointments per day!” ” That was the goal I set for them. Our cold-calling wasn’t working! Here’s how it works. Then let me know how it works!

Work 205

Are Your Marketing Goals Easy to Reach Or A Stretch?

Getting Attention

This is a vital issue for your to spend some time on because the challenge level of your nonprofit marketing goals has a huge imapct on whether you get there or not. I believe strongly that you have to hit a middle ground, a balance, and have seen this work time and time again.

Goal 169

Set Goals To Drive Success

Getting Attention

These research findings on marketers’ most common email goals astounded me. Believe me, I’m a huge fan of goals. I’ve seen this approach work time and time again. 9 goals! Click the chart to see it at full size.).

Goal 158

Get SMART about fundraising goals

Get Fully Funded

As I kick off a series of posts on planning, I thought it would be good to talk first about goals. Setting goals for your fundraising plan is the obvious first step. Is your goal to “raise more money than last year” or “get more donors”? Do yourself a big favor and make your goals SMART. It’s a way to set goals that you can easily create action plans for and later determine if you’ve met them or not. Make sure your goals are easily measured.

Goal 100

Free Webinar on Setting Your Marketing Goals

Kivi's Nonprofit Communications Blog

Join Nancy Schwartz and me for a free webinar on setting your marketing goals. We want to help you see how, by simply taking a little time to set some clear marketing goals, you can drastically increase your impact and build leadership support for your marketing plan.

Goal 149

A note about setting fundraising goals

Get Fully Funded

Setting goals is a key part of creating a plan. How you create your goals is equally important. True story: I’ve asked nonprofits to share their goals with me and they say “raise more money&# or “raise a lot of money&#. Those are not good goals. Be as specific as you can when setting goals and you’ll be much more likely to achieve them. Once you set a goal, be sure that you know HOW you will achieve it.

Goal 100

How to Set Nonprofit Marketing Goals that Build Your Impact & Satisfaction

Getting Attention

Set the Big-Picture Marketing Goals that. You’re frustrated by how hard you’re working without generating the results you expect, and that your organization needs. So we’ve decided to show you exactly where to start, with setting your goals, in this free 30-minute webinar.

Goal 130

What Ask String Works Best?

The Agitator

The goal of setting ask string defaults is to guess as close to the maximum amount that a person would be willing to give. This, of course, only works for PETA — you’d want to swap in the name of your own organization and test for yourself.

Best 87

Goal Setting for 2018: Three Metrics You Must Measure

Fundraising Report Card

Yes, we are in the midst of a heavy fundraising season, but in two weeks, when we all return to our offices after a brief holiday respite, it will be a clean 12 month slate for us to work with. The post Goal Setting for 2018: Three Metrics You Must Measure appeared first on Fundraising Report Card. Yes, it is busy right now.

How to Set a #GivingTuesday Goal

Nonprofit Marketing Blog

Whether you’re launching your first #GivingTuesday campaign or planning a triumphant return, the first step in planning your success is to set your sights on a clear goal for your team and supporters to rally around. Another way to plan your overall donation goal by using a giving pyramid.

Goal 69

What Type of Communications Team Works Best at Your Nonprofit?

Kivi's Nonprofit Communications Blog

That has major implications for the effectiveness of your communications work, depending on your goals. According to our research, 75% of nonprofit communications teams are organized in one of four ways, based on how the workload for the team is created.

Team 161

TODAY-How to Set Marketing Goals that Increase Impact – Free Webinar – 3 ET, Noon PT

Getting Attention

Set the Big-Picture Marketing Goals that. You’re frustrated by how hard you’re working without generating the results you expect, and that your organization needs. So we’ve decided to show you exactly where to start, with setting your goals, in today’s free 30-minute webinar. Join us for this free 30-minute webinar to learn how to set clear marketing goals for your organization. Join Kivi and Me for this Free Webinar. Today-Monday May 2-at 3pm ET (Noon PT).

Goal 100

Here’s a way to achieve work-life balance at your nonprofit job

Wild Woman Fundraising

She and I have been working together for the last year and I’ve just got so many incredible thing from working with her and things I think you need to know as a nonprofit professional and a fundraising professional. Let’s see what works for you, right?

Work 130

#GivingTuesday 2017 Recap – What Worked and What Didn’t

J Campbell Social Marketing

Here are the numbers in nifty, shareable graphics: Case Studies – What Worked . Giving Fuel ended up working out incredibly well for Crossroad. Did Facebook Fundraising Work? The post #GivingTuesday 2017 Recap – What Worked and What Didn’t appeared first on JCSM.

Work 170

Doing Your Best Work

The Agitator

Are you going to do your best work this week? Indeed, what motivates you to do your best work? In his post, Your discomfort zone , Seth Godin notes that most of us need an external stimulus to do our best work. You’re probably reading this on Monday morning.

Best 62

Setting 2012 Goals and Christmas

Fundraising Coach

This afternoon, I was working on my “ List of 100 Things to do in 2012.” If you’d like to freak out your family members by asking them what they’d like to do with you in 2012, check out my plan for setting goals. Writing goals and focusing your subconscious.

Goal 52

Do you have bad boundaries?

Wild Woman Fundraising

So I wanted to ask you since we’ve both had fundraising jobs and worked in nonprofits for a long time, what happens when people who work at nonprofits don’t have good boundaries? SG: Well, I think boundary issues, there’s really no separating work from life.

Work 141

How to Recognize and Manage Different Work Styles

Kivi's Nonprofit Communications Blog

Pacific) Carson Tate , author of Work Simply, will join us for a FREE webinar – Work Simply: Embracing the Power of Your Personal Productivity Style. During the webinar, Carson will discuss how to prioritize your work based on the way you think and process information.

How to create a road map for your goals

Fundraising Coach

Now is a great time to review your goals. (I I have blogged about goal setting here.). As you review your goals, you may find your behind on some. Creating a road map will help jump start those goals. Make sure the goal is worded so that it is: Specific.

Goal 55

Goal Setting for Personal and Professional Development

Fundraising Coach

Having those few days off to be with family and friends puts me in a reflective mode that I find perfect for formalizing my 2011 goals. I say “formalizing&# because I’m constantly working on my goals, scheduling speaking gigs and clients, and doing marketing. I’ve been setting goals since I was a kid. But recently, I’ve been getting more questions about how to set goals. For me, goals are not just about achievement.

Goal 49

How Does Work Get on Your Plate?

Kivi's Nonprofit Communications Blog

I asked this question on Facebook yesterday about who puts unexpected work on your plate. As you can see, program staff are most likely to surprise nonprofit marketing staff with additional work. ( How does work get on your plate, either in a planned way or an unexpected way?

Work 140

How to Set the Big-Picture Marketing Goals that Get You Where You Want to Go

Fundraising 123

Goals are what you want to achieve. " And goals are where you need to start your marketing planning, as each step of the planning process is shaped to take you there - where you want to go. Here's How to Start: Begin by articulating your main organizational goal or how you'll actualize your mission. List no more than two organizational goals. Next, identify the ways you can put marketing to work to help achieve those goals.

Goal 109

5 Steps for Goal-Setting Success

Marketing for Nonprofits

I hate setting goals," he said. If I set a goal for 10% annual growth and we hit 8% I'll be disappointed. The thing with goals is that they can set you up for failure or success. And how you set goals is as important as the goals you set."

Goal 47

Flash fundraising with flair: Using bold strategies to reach fundraising goals

DonorDigital

Mercy For Animals (MFA) is perhaps best known for its work exposing the cruel abuse of the secretive factory farm and slaughterhouse industries. We also knew that the most thrilling part of MFA’s work was the dangerous and emotional nature of their undercover investigations.

Goal 69

#Development: Establishing Goals To Ensure Integrating Social Media In Your Organization’s Growth Plans

Non Profit Marketing 360

It is difficult to learn how to work with Twitter if you can’t use it.&#. Everyone who works for your charity needs to know why the charity’s social media are important and what (generally) can be found through those channels.

Employee Engagement as a Goal of Cause Marketing

Cause Related Marketing

Luxottica offers employees the chance to volunteer…with pay…to work for OneSight. Store clerks managed the mission while senior executives did clerical work, and it became clear that these stretch assignments were a major part of their work and were seen as opportunities for career development. Cause marketing is often directed at employees and other internally stakeholders.

Goal 100

Nonprofit Websites that Work: Showcase Your Personality, Passion & Impact

Getting Attention

During this process, I learned several important lessons that will help you build a site that truly reflects your nonprofit and its goals. Because I thought nonprofits wanted to work with an agency for their website. People want to work with those who provide the best results.

Online Awareness Campaigns for Your Nonprofit – What Works and How to Do It!

J Campbell Social Marketing

Nonprofit Online Awareness Campaigns – What Works and How To Do It from Julia Campbell – J Campbell Social Marketing. The post Online Awareness Campaigns for Your Nonprofit – What Works and How to Do It!

Social Media Awareness That Works: S’mores in the Outdoors

Kivi's Nonprofit Communications Blog

If you know anything about me, you know that whenever I am not working, I am outdoors – hiking, biking, skiing, paddling, camping, taking long walks with the dogs (my self-proclaimed motto is “I brake for trailheads”). Q: What were your goals and objectives for the campaign?

Development Work Like Pastoring

A Small Change

This is the essence of pastoral work, talking with someone about building life direction and leaving a legacy. We can come alongside donors to encourage them as they accomplish their heartfelt goals. I’m not sure he would share my theory that development work is like pastoring, but he had a story that I think still illustrates my point. I’m not making a claim that pastors are like development officers, only that there are some similarities in the way we work with people.

Using fundraising thermometers in multi-channel and multi-goal campaigns

DonorDigital

When you’ve set a goal for your campaign, whether it’s for a number of donations, new members, or a dollar amount, the goal and deadline can create excitement and urgency to compel constituents to donate.

Why traditional newsletters don’t work anymore

Get Fully Funded

They want to know about the people whose lives are bing changed by the work your organization is doing. Remember that your ultimate goal is to build relationships with your donors and prospects. You know that saying “If it ain’t broke, don’t fix it”? Well, it’s time to fix what’s broken with your newsletter. Yep, without even seeing it, I can tell you that there are very likely some things you need to change with your print or email newsletter.

Why traditional newsletters don’t work anymore

Get Fully Funded

They want to know about the people whose lives are bing changed by the work your organization is doing. Remember that your ultimate goal is to build relationships with your donors and prospects. You know that saying “If it ain’t broke, don’t fix it”? Well, it’s time to fix what’s broken with your newsletter. Yep, without even seeing it, I can tell you that there are very likely some things you need to change with your print or email newsletter.

1 Week into 2017: Where are You Headed?

Getting Attention

This practical, doable marketing plan template takes you from goals to benchmarks, work plan, action, and impact! . Those New Year’s resolutions—including the ones we set for marketing and fundraising work—are so hard to keep.

Why the #IceBucketChallenge works

Nonprofit Marketing Blog

This provides a common experience and goal, which helps build momentum and community. Are your social networks full of friends being doused in icy water? You’ve witnessed the #IceBucketChallenge.

Work 77

Do Facebook Causes work?

Get Fully Funded

’ A well thought-out plan with a specific goal in mind would no doubt bring different results. There was an article in the Washington Post this week that talked about Facebook Causes and basically said they aren’t any good. I finally got to read the article today and it made me mad!

Websites that Work: Showcase Your Nonprofit’s Personality, Passion & Impact

Getting Attention

During this process, I learned several important lessons that will help you build a site that truly reflects your nonprofit and its goals. Because I thought nonprofits wanted to work with an agency for their website. People want to work with those who provide the best results.

Hey! That’s MY work!

Wild Woman Fundraising

Did you ever have a boss who took credit for your work? You submit the grant, get the grant, and you publicly hear your boss taking credit for your work, saying that it was through his connections that you got the grant. They’re often incompetent and unwilling to understand fundraising, and will resort to taking all of the credit for your work to hide this.

Work 100