Trending Sources

Fundraising and Marketing Teams: Integrated or Separate But Equal?

Kivi's Nonprofit Communications Blog

In 39% of nonprofits, you’ll find an integrated team, with marketing and fundraising working together on an equal level under the same manager.

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Nonprofit Marketing Team Roles and Tasks – Who Does What?

Kivi's Nonprofit Communications Blog

Chief Marketing Officer or Marketing Manager –Ties all marketing activity back to organizational goals. There is no right way/wrong way.

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Marketing Goals vs. Organizational Goals— A Critical Disctinction

Getting Attention

Spend some time here, even if you think you’ve got this down—this distinction is crucial to setting goals that move your marketing forward in the right direction. Goals are what you want to achieve. Organizational Goals. Marketing Goals (to activate influencers such as attorneys, judges and support teams ).

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What Type of Communications Team Works Best at Your Nonprofit?

Kivi's Nonprofit Communications Blog

According to our research, 75% of nonprofit communications teams are organized in one of four ways, based on how the workload for the team is created.

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Align Marketing & Fundraising Goals—Kivi’s Takeaway

Getting Attention

Your goals don’t have to be completely in sync, but they must be aligned. So get those goals aligned pronto! Oh yeah, they do.

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Free Webinar on Setting Your Marketing Goals

Kivi's Nonprofit Communications Blog

Join Nancy Schwartz and me for a free webinar on setting your marketing goals. Setting Your Marketing Goals to Increase Your Impact.

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When Fundraising is Your Marketing Goal – And Not

Kivi's Nonprofit Communications Blog

Content Marketing Fundraising Marketing Team Nonprofit Communications Nonprofit Marketing StrategyWe've Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We've Moved! Update your Reader Now.

How to Set Nonprofit Marketing Goals that Build Your Impact & Satisfaction

Getting Attention

Set the Big-Picture Marketing Goals that. Join Kivi and Me for this Free Webinar. Learn How to. Take You Where You Want to Go! Aargh!

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10 Exciting Fundraising Ideas for Sports Teams

Fundraiser Ideas

Sports teams often have to raise money for a variety of reasons. Whatever the reason your team needs to raise money, here are 10 exciting fundraising ideas for sports teams: Fast Pitch Fundraiser – This is a great fundraiser for baseball teams. Flock of Flamingos – This is a fun fundraising idea for sports teams.

How to Set a #GivingTuesday Goal

Nonprofit Marketing Blog

Here are a few other important goals that you may want to work into your plan: Number of donors. Are you ready for #GivingTuesday 2015?

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What Skills Should a Communications Team Have?

Kivi's Nonprofit Communications Blog

I’m a member of EARN’s first-ever communications team, and we’re thinking strategically about what roles and functions we’ll need to fill for the coming year. I was wondering if you’d be willing to share any insights or resources into how best to setup a communications team at a nonprofit. Great!

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Turn Colleagues, Board, & Supporters into Powerful Year-End Fundraisers

Getting Attention

Joking aside, it may seem like your team’s hard work and limited resources won’t be enough. There is a way to move past this seemingly insurmountable barrier—Launch a team of messengers to be your nonprofit’s ambassadors for year end (and beyond). They’re already motivated to help you reach your goals. Good news!

How to Set the Big-Picture Marketing Goals that Get You Where You Want to Go

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Goals are what you want to achieve. " And goals are where you need to start your marketing planning, as each step of the planning process is shaped to take you there - where you want to go. Here's How to Start: Begin by articulating your main organizational goal or how you'll actualize your mission. Now It's Your Turn!

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Simple Rules, Part I: How to Make Better and Faster #NpComm Decisions

Kivi's Nonprofit Communications Blog

Think about your goals and primary target audiences. CALM Marketing Team Nonprofit Communications Nonprofit Marketing Strategy Productivity

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6 Ways to Train All-Org Messengers

Getting Attention

Build your team’s skill and confidence by sharing concrete examples of situations that are ripe for an ask. All-Org Marketing Team

#SOCIALMEDIA: Online Communication Is A Team Sport

Non Profit Marketing 360

It takes a team, and everyone contributes something critical to the overall success. The Internet NEVER SLEEPS, so also this team.”).

Obama email team reveals what worked - and didn’t - in election fundraising

Nonprofit Marketing Blog

It highlighted insights from the digital team who sent out fundraising emails for the Obama campaign. There were 18 very smart people on the email team alone, and they often predicted the wrong winners among versions of emails. M+R had a fascinating post* last week about political fundraising. The whole post is here. Keep testing!

February’s Nonprofit Blog Carnival: Going Beyond Resolutions

J Campbell Social Marketing

Is your lofty overall big picture goal to “get more donors” this year? What are your goals and SMART objectives for using Facebook?

Having a Book Club at Your Nonprofit

Kivi's Nonprofit Communications Blog

Not only was the Book Club helpful in identifying future goals, but it was also critical in promoting teamwork. Guest Bloggers Marketing Team

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Share Our Strength, Shake Shack Team Up for Pinup Program

Selfish Giving

The two have teamed up for a cause marketing pinup program called the Great American Shake Sale at ten Shake Shack locations on the East coast.

5 Leadership Failures That Hurt Communications and Fundraising

Kivi's Nonprofit Communications Blog

What is the best way to reach a goal? No Real Strategy. Strategy, by definition, requires choices to be made. No Sense of Priorities.

5 Steps for Goal-Setting Success

Marketing for Nonprofits

I hate setting goals," he said. If I set a goal for 10% annual growth and we hit 8% I'll be disappointed. Why?" I replied. "If Cheers!

5 Simple Ways to Motivate Your Fundraising Team

Fundraiser Ideas

When I think about how I came up with the skills to motivate my fundraising team, I remember a team I was on years ago. I never felt so inspired and motivated to sell as I did in that fundraising team. Looking back now, there were five reasons why that particular fundraising team motived me more than any others did.

No Hard Choices = No Strategy and No Leadership

Kivi's Nonprofit Communications Blog

Hiring Consultants Marketing Team Nonprofit Communications Nonprofit Marketing Strategy leadership This is not a strategy. Or was it her?

TODAY-How to Set Marketing Goals that Increase Impact – Free Webinar – 3 ET, Noon PT

Getting Attention

Set the Big-Picture Marketing Goals that. So we’ve decided to show you exactly where to start, with setting your goals, in today’s free 30-minute webinar. When Kivi and I first put our heads together on how to team up to help nonprofits strengthen their marketing impact, marketing planning was at the top of our list.

The top 10 signs that it’s time to fire your employer


There are no goals for the organization, its teams or its individuals (people like to make progress toward goals that are attainable). Most people I know are actually willing to earn less money as long as they love their job. Are you one of them? Do you love your job? If not, why? Does your organization stink? Click to tweet!

Which is more important? Fundraising or The Olympics?

Wild Woman Fundraising

This seems about right. Have you heard about everything going wrong with the games in the UK this year? They are getting people banned from Twitter.

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9 Tips for Creating an Editorial Calendar Chock Full of What Your Community Wants

Kivi's Nonprofit Communications Blog

Create your editorial calendar with your list of goals and audiences in front of you so you create a calendar that meets the needs of both.

The Theory of Change Behind Nonprofit Marketing

Kivi's Nonprofit Communications Blog

Content Marketing Marketing Team Nonprofit Communications Nonprofit Marketing Strategy Professional DevelopmentWhat do you think?

Making the Case to the Team, Board, or Executive Director

Seeking Grant Money Today

Sometimes, you believe in implementing something new to the nonprofit: a fundraising campaign, a thank the donor event, a money saving method, a volunteer and community partners raising campaign, but someone on the team, or a board member or two, or maybe the executive director does not get it. programs or fundraising) goals, etc.

Creative Brief Questions: What’s Included in Yours?

Kivi's Nonprofit Communications Blog

It’s also a wonderful collaboration tool that helps your team work out potential conflicts before you spend a lot of time on the project.

Use Compelling Models to Build Marketing Buy-In

Getting Attention

” That opening marke the kick off of your all-org marketing team. More Guidance on All-Org Marketing Teams. Go to it!

To Hope In 2013

Getting Attention

The editorial team introduced the issue with this stirring call to action from Adrienne Rich’s Dreams Before Waking. Strategy 2013 fundraising goal Nonprofit Communications nonprofit marketingWhat would it mean to live. in a city whose people were changing. each other’s despair into hope? your country was changing?

Why your nonprofit is so damn reactionary

Wild Woman Fundraising

When you discourage long-term vision, you institutionalize suffering. When funders and donors have a need for immediate gratification, your nonprofit always loses.

What’s a Reasonable Amount of Content to Produce?

Kivi's Nonprofit Communications Blog

How ambitious your goals are. The role of content marketing in achieving those goals. Program participants or supporters or both? Great!

Paradox Art Marketing Plan #1 - Double Goals

Mission Paradox Blog

  Let's start at the beginning, setting the goals : -. Every marketing plan should have two sets of goals, financial goals and long term strategic goals.    I'll cover financial goals in another post, but right now let's talk about long term strategy.   Details are here.

Build Your Message Team: Part Two—Groundwork

Getting Attention

Secure leadership buy in by sharing the value of your all-org message team. Start here with Part One. You’re off and running.

Why Does Everything Take So Long?

Kivi's Nonprofit Communications Blog

Try to get on the same page about goals and expectations well before the deadline. Does your communications work move at a snail's pace?

Is Community Engagement or Awareness Essential? Depends on Your Mission.

Kivi's Nonprofit Communications Blog

We did, however, see major differences this year on which goals are the highest priorities for communications teams.

The 2016 Nonprofit Fundraising Strategic Plan Guide


But it isn’t enough to have a rough idea of messaging, an incomplete timeline, some scheduled tweets, and an arbitrary fundraising goal.

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