Fundraising and Marketing Teams: Integrated or Separate But Equal?

Kivi's Nonprofit Communications Blog

In 39% of nonprofits, you’ll find an integrated team, with marketing and fundraising working together on an equal level under the same manager. In 37% of nonprofits, you’ll find separate marketing and fundraising teams with different managers, but with equal authority within the organization.

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Nonprofit Marketing Team Roles and Tasks – Who Does What?

Kivi's Nonprofit Communications Blog

I am working with two clients, ASPCApro and the Pittsburgh Park Conservancy , who are both looking at the best ways to staff what are essentially content marketing teams, even though the organizations don’t call them that.

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Trending Sources

Marketing Goals vs. Organizational Goals— A Critical Disctinction

Getting Attention

Spend some time here, even if you think you’ve got this down—this distinction is crucial to setting goals that move your marketing forward in the right direction. Goals are what you want to achieve. Organizational goals (a max of three at a time) are the steps (let’s look one year ahead) that will take your organization to closer to achieving your mission. Organizational Goals. Marketing Goals. Answer these questions to get to the right marketing goals.

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Align Marketing & Fundraising Goals—Kivi’s Takeaway

Getting Attention

Your goals don’t have to be completely in sync, but they must be aligned. If your goals—and all the activity that flows from them, both marketing and fundraising wise—aren’t aligned, you just won’t get anywhere with your outreach on either front.

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Making Your 2013 Marketing Goals More Clear

Kivi's Nonprofit Communications Blog

While that’s helpful, you still need to get much more specific about your annual goals. If you fall in this last group, those who say they are doing it all, you have the most to gain by narrowing your goals. How is your job aligned within your organization?

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Pop Your All-Staff Team of Messengers: Nonprofit Blog Carnival

Getting Attention

I’m in love, with a marketing method that’s a game changer for communications, fundraising, and program staff members in organizations like yours— Launching an all-staff team of messengers. But 42% of them can’t accurately describe what your organization does , much less convey the crucial needed to advance your communications goals. . Here’s why: You know what you need to do but […] All-Org Marketing Team Nonprofit Blog Carnival

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How to Set Nonprofit Marketing Goals that Build Your Impact & Satisfaction

Getting Attention

Set the Big-Picture Marketing Goals that. So we’ve decided to show you exactly where to start, with setting your goals, in this free 30-minute webinar. Join us for this free 30-minute webinar to learn how to set clear marketing goals for your organization.

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Is announcing your goal killing your fundraising?

Fundraising Coach

But could announcing your goal kill your ability to raise funds? Neuroscience and goal setting. In just three minutes, Derek reviews 90 years of research that indicates: “Telling someone your goal makes it less likely to happen.” A fun look at SMART goal setting!

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10 Exciting Fundraising Ideas for Sports Teams

Fundraiser Ideas

Sports teams often have to raise money for a variety of reasons. Whatever the reason your team needs to raise money, here are 10 exciting fundraising ideas for sports teams: Fast Pitch Fundraiser – This is a great fundraiser for baseball teams. Organize your fundraiser at a time when lots of other teams will be in attendance, such as during a tournament. Goal Kick Fundraiser – This is similar to the fast pitch fundraiser but only for soccer teams.

7 Steps to Passionate Volunteer Messengers

Getting Attention

There’s a proven yet seldom-used method to boost success in both dimensions AND extend your organization’s reach and impact without adding budget or hires: Building your team of passionate volunteer messengers. Take these seven steps to launch your team of passionate volunteer messengers.

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How to Set a #GivingTuesday Goal

Nonprofit Marketing Blog

Whether you’re launching your first #GivingTuesday campaign or planning a triumphant return, the first step in planning your success is to set your sights on a clear goal for your team and supporters to rally around. Are you ready for #GivingTuesday 2015?

What Skills Should a Communications Team Have?

Kivi's Nonprofit Communications Blog

I’m a member of EARN’s first-ever communications team, and we’re thinking strategically about what roles and functions we’ll need to fill for the coming year. I was wondering if you’d be willing to share any insights or resources into how best to setup a communications team at a nonprofit. Perhaps a better way to frame my question is this: what skill sets do you think a two- to three-person team should have ? Can you help me answer this question?

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How to Set the Big-Picture Marketing Goals that Get You Where You Want to Go

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Goals are what you want to achieve. " And goals are where you need to start your marketing planning, as each step of the planning process is shaped to take you there - where you want to go. Here's How to Start: Begin by articulating your main organizational goal or how you'll actualize your mission. List no more than two organizational goals. Next, identify the ways you can put marketing to work to help achieve those goals.

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Turn Colleagues, Board, & Supporters into Powerful Year-End Fundraisers

Getting Attention

Joking aside, it may seem like your team’s hard work and limited resources won’t be enough. There is a way to move past this seemingly insurmountable barrier—Launch a team of messengers to be your nonprofit’s ambassadors for year end (and beyond). They’re already motivated to help you reach your goals. Identify a small group of folks most likely to succeed as your first team of messengers.

#SOCIALMEDIA: Online Communication Is A Team Sport

Non Profit Marketing 360

It takes a team, and everyone contributes something critical to the overall success. Whatever the extent of your staff, you need to structure a social-media team who are dedicated to listening, contributing, and monitoring your outreach both quantitatively and qualitatively.

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February’s Nonprofit Blog Carnival: Going Beyond Resolutions

J Campbell Social Marketing

Specific, measurable, actionable, realistic, and time-bound objectives will help you measure progress towards goals, and to hold you and your team accountable for each small step along the way. Is your lofty overall big picture goal to “get more donors” this year?

The top 10 signs that it’s time to fire your employer


There are no goals for the organization, its teams or its individuals (people like to make progress toward goals that are attainable). Fundraising Major Giving Planned Giving Charities charity charity blog company culture company goals ngo blogs nonprofit culture nonprofit marketing nonprofit organization cultures npo company culture Philanthropy philanthropy blog quitting your job signs that it's time to quit

Share Our Strength, Shake Shack Team Up for Pinup Program

Selfish Giving

The two have teamed up for a cause marketing pinup program called the Great American Shake Sale at ten Shake Shack locations on the East coast. If I’m The Pinup King , this program between Share Our Strength and Shake Shack is fit for one!

6 Ways to Train All-Org Messengers

Getting Attention

Vague requests such as “spread the word” or “help us meet our goals” are more likely to push prospective ambassadors away than to mobilize them for action! Build your team’s skill and confidence by sharing concrete examples of situations that are ripe for an ask. All-Org Marketing Tea

Having a Book Club at Your Nonprofit

Kivi's Nonprofit Communications Blog

We like this idea not only because she used Content Marketing for Nonprofits , but because it’s a great way to make sure everyone is on the same page (no pun intended) regarding goals and best practices. Guest Bloggers Marketing TeamMelinda Billings.

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5 Steps for Goal-Setting Success

Marketing for Nonprofits

I hate setting goals," he said. If I set a goal for 10% annual growth and we hit 8% I'll be disappointed. The thing with goals is that they can set you up for failure or success. And how you set goals is as important as the goals you set."

Simple Rules, Part I: How to Make Better and Faster #NpComm Decisions

Kivi's Nonprofit Communications Blog

Think about your goals and primary target audiences. CALM Marketing Team Nonprofit Communications Nonprofit Marketing Strategy ProductivityIn their book, Simple Rules: How to Thrive in a Complex World (Amazon), Donald Sull and Kathleen M.

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5 Leadership Failures That Hurt Communications and Fundraising

Kivi's Nonprofit Communications Blog

What is the best way to reach a goal? Marketing Team Nonprofit Communications Nonprofit Marketing Strategy Professional Development Trends leadership

5 Simple Ways to Motivate Your Fundraising Team

Fundraiser Ideas

When I think about how I came up with the skills to motivate my fundraising team, I remember a team I was on years ago. I never felt so inspired and motivated to sell as I did in that fundraising team. Looking back now, there were five reasons why that particular fundraising team motived me more than any others did. 2: Having a Goal in Mind. We needed to make $300 per person to meet our goal. We displayed this goal on the office wall.

Obama email team reveals what worked - and didn’t - in election fundraising

Nonprofit Marketing Blog

It highlighted insights from the digital team who sent out fundraising emails for the Obama campaign. There were 18 very smart people on the email team alone, and they often predicted the wrong winners among versions of emails. For fundraising, setting a big goal for number of donations worked, but little, very local goals (we need six more donors in Washington, DC) did not. M+R had a fascinating post* last week about political fundraising.

TODAY-How to Set Marketing Goals that Increase Impact – Free Webinar – 3 ET, Noon PT

Getting Attention

Set the Big-Picture Marketing Goals that. So we’ve decided to show you exactly where to start, with setting your goals, in today’s free 30-minute webinar. When Kivi and I first put our heads together on how to team up to help nonprofits strengthen their marketing impact, marketing planning was at the top of our list. Join us for this free 30-minute webinar to learn how to set clear marketing goals for your organization. Join Kivi and Me for this Free Webinar.

No Hard Choices = No Strategy and No Leadership

Kivi's Nonprofit Communications Blog

The process of developing a real strategy includes looking at all the possible things you could do to achieve your goals, which themselves must be limited, clear, and specific. Hiring Consultants Marketing Team Nonprofit Communications Nonprofit Marketing Strategy leadership

Which is more important? Fundraising or The Olympics?

Wild Woman Fundraising

Weightlifting, but it’s especially difficult for someone who consumes 3,000 to 4,000 calories a day, a goal she meets through several daily servings of grains, meats and vegetables, along with weekly pizza nights. This seems about right.

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9 Tips for Creating an Editorial Calendar Chock Full of What Your Community Wants

Kivi's Nonprofit Communications Blog

Create your editorial calendar with your list of goals and audiences in front of you so you create a calendar that meets the needs of both. Diane Greenhalgh. Diane Greenhalgh joins us again with some more great ideas on creating content for your nonprofit.

The Theory of Change Behind Nonprofit Marketing

Kivi's Nonprofit Communications Blog

It graphically lays out all of the building blocks required to get from where you are now to where you want to be, so that your tactics are clearly connected to your larger goals. Content Marketing Marketing Team Nonprofit Communications Nonprofit Marketing Strategy Professional Development

How to make your fundraising team a success

Wild Woman Fundraising

How do you manage a fundraising team successfully? Positive management- How to inspire your team -and raise more than you ever thought possible. Check out this interview with Kishshana Palmer, she raised over DOUBLE their goal with this very simple, yet effective idea.

Making the Case to the Team, Board, or Executive Director

Seeking Grant Money Today

Sometimes, you believe in implementing something new to the nonprofit: a fundraising campaign, a thank the donor event, a money saving method, a volunteer and community partners raising campaign, but someone on the team, or a board member or two, or maybe the executive director does not get it. programs or fundraising) goals, etc. such as specific grant donors that have current giving goals aligned to the outcomes of the proposed project, etc.).

To Hope In 2013

Getting Attention

The editorial team introduced the issue with this stirring call to action from Adrienne Rich’s Dreams Before Waking. Strategy 2013 fundraising goal Nonprofit Communications nonprofit marketingWhat would it mean to live. in a city whose people were changing. each other’s despair into hope? – You yourself must change it. – what would it feel like to know. your country was changing? – You yourself must change it. – Though your life felt arduous.

Why your nonprofit is so damn reactionary

Wild Woman Fundraising

Tags: Conflict Fundraising Keeping a job Leadership Lean Development Measuring Effectiveness charity dan pallotta development plan development planning development strategy donors funders fundraising goals fundraising plan futurerama immediate gratification long-term misconceptions more strategy nonprofit goals nonprofit plan operational planning pallotta planning results strategic planning structure support team building uncharitable vision

Use Compelling Models to Build Marketing Buy-In

Getting Attention

3) If your observations and gut tell you that watchers are moved, provoked or startled by the video, re-open the marketing conversation to ask, “What steps do you think the Dalit Freedom Network team took to create this video, before they even touched a camera ?”

What’s a Reasonable Amount of Content to Produce?

Kivi's Nonprofit Communications Blog

How ambitious your goals are. The role of content marketing in achieving those goals. Just how important is the content you produce to achieving those goals? Does this sound like a reasonable starting point, to be adjusted based on goals and resources as noted above?

Creative Brief Questions: What’s Included in Yours?

Kivi's Nonprofit Communications Blog

It’s also a wonderful collaboration tool that helps your team work out potential conflicts before you spend a lot of time on the project. What is the goal or purpose of the communications piece? Marketing Team Nonprofit Communications Publication Management

Paradox Art Marketing Plan #1 - Double Goals

Mission Paradox Blog

  Let's start at the beginning, setting the goals : -. Every marketing plan should have two sets of goals, financial goals and long term strategic goals.    I'll cover financial goals in another post, but right now let's talk about long term strategy.   No matter how urgent the current moment feels, there should always be progress toward long term goals. -. Time to break out the double goal approach. 

Build Your Message Team: Part Two—Groundwork

Getting Attention

Secure leadership buy in by sharing the value of your all-org message team. Position the message team as a program, not a one-off; a way of doing business, not a band-aid. Benefit: Improved understanding of organization goals and priorities across the organization.

Why Does Everything Take So Long?

Kivi's Nonprofit Communications Blog

Try to get on the same page about goals and expectations well before the deadline. Copywriting Marketing Team Nonprofit Communications Publication ManagementDoes your communications work move at a snail's pace?