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Marketing Goals vs. Organizational Goals— A Critical Disctinction

Getting Attention

Spend some time here, even if you think you’ve got this down—this distinction is crucial to setting goals that move your marketing forward in the right direction. Goals are what you want to achieve. Organizational Goals. Marketing Goals (to activate influencers such as attorneys, judges and support teams ).

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Craft Calls to Action That Get You to Goal

Getting Attention

Marketing goals are the best ways you can put marketing to work to help achieve those organization goals.

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Align Marketing & Fundraising Goals—Kivi’s Takeaway

Getting Attention

Your goals don’t have to be completely in sync, but they must be aligned. So get those goals aligned pronto! Oh yeah, they do.

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Are Your Marketing Goals Easy to Reach Or A Stretch?

Getting Attention

Make your marketing goals realistic ; within your reach but go for the far end of your reach (push it as far as possible if you like double-dares).

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Free Webinar on Setting Your Marketing Goals

Kivi's Nonprofit Communications Blog

Join Nancy Schwartz and me for a free webinar on setting your marketing goals. Setting Your Marketing Goals to Increase Your Impact.

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How to Set Your Year-End Fundraising Goal

Fundraising 123

It may sound like an obvious question but many organizations don't approach year-end fundraising with clear, concrete goals. Without defined goals, it's pretty tough to if you're actually succeeding. . Now is the time to define what results you and your organization want to achieve. Who are you trying to reach?

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How to Set Nonprofit Marketing Goals that Build Your Impact & Satisfaction

Getting Attention

Set the Big-Picture Marketing Goals that. Join Kivi and Me for this Free Webinar. Learn How to. Take You Where You Want to Go! Aargh!

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How to create a road map for your goals

Fundraising Coach

Now is a great time to review your goals. (I I have blogged about goal setting here.). Ask goal setting goals magnetgoals

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My Big Fat Problem With Social Media Measurement

J Campbell Social Marketing

So, what is the goal of your social media efforts? Why is that important to your organization? photo credit: venspired via photopin cc.

How to organize your fundraising job search like a pro with Phil Gerard

Wild Woman Fundraising

Phil will be speaking about how to structure and organization your fundraising job search. million annual goal. Welcome. I don’t say no.

Timing Depends on Goals — Relevance Rules

Getting Attention

P.S. Messages that connect are a priority for all organizations and the prerequisite for motivating your base to act. Dive in! Relevance Rules

#Development: Establishing Goals To Ensure Integrating Social Media In Your Organization’s Growth Plans

Non Profit Marketing 360

The latter can bring clients and customers well beyond your original target audience to your organization. Tough to argue against that one.

How to Raise Money With Facebook – One Organization’s Success Story

J Campbell Social Marketing

Baldrick’s Foundation contacted me to highlight some of the great strides the organization has taken in the area of social media fundraising.

How to Set the Big-Picture Marketing Goals that Get You Where You Want to Go

Fundraising 123

Goals are what you want to achieve. " And goals are where you need to start your marketing planning, as each step of the planning process is shaped to take you there - where you want to go. Here's How to Start: Begin by articulating your main organizational goal or how you'll actualize your mission. Now It's Your Turn!

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The top 10 signs that it’s time to fire your employer


Does your organization stink? The organization has a weak case for support or it’s absent altogether. There are too many silos hindering cooperation or blatantly creating turf wars that serve the interests of some selfish employees but not the donors or the organization and its purpose. Are you one of them? Do you love your job?

All Your 2016 Goals Start with This Statement [Only Chance in 2016]

Kivi's Nonprofit Communications Blog

Your case for support explains what your organization does, why you do it, and why others should support you in doing it. Eastern (10:00 a.m.

6 ways to make your organization value marketing

Nonprofit Marketing Blog

When people tell me their organization doesn’t value marketing, they typically say something like this: “I tell my boss why marketing is important and why he should care about it. What’s interesting about this approach is that it’s basically a sermon on why the organization should value marketing. Make it about the audience.

5 Steps for Goal-Setting Success

Marketing for Nonprofits

I hate setting goals," he said. If I set a goal for 10% annual growth and we hit 8% I'll be disappointed. Why?" I replied. "If Cheers!

What Does Your Organization Do? Draw It Out

Kivi's Nonprofit Communications Blog

Jessica Pullano, who is currently participating in my Mentoring Program , shares how her organization created one to help explain what they do.

Nonprofit Blog Carnival: Going Beyond Resolutions (Call for Submissions)

J Campbell Social Marketing

” For sure, those are worthwhile goals! Nonprofits ROI blogging Goals measurement Non-Profit Blog Carnival roi SMART objectives

Using Facebook Targeting to Boost Performance on Organic and Promoted Posts

Kivi's Nonprofit Communications Blog

Now page mangers can take advantage of those same targeting tools on organic content. Organic Post Interest Targeting. Drew Bernard.

TODAY-How to Set Marketing Goals that Increase Impact – Free Webinar – 3 ET, Noon PT

Getting Attention

Set the Big-Picture Marketing Goals that. You’re frustrated by how hard you’re working without generating the results you expect, and that your organization needs. So we’ve decided to show you exactly where to start, with setting your goals, in today’s free 30-minute webinar. Join Kivi and Me for this Free Webinar. Aargh!

How to organize marketing around your supporters instead of your org chart

Nonprofit Marketing Blog

A common mistake in marketing (and fundraising, for that matter) is to organize your efforts according to your organization chart.

#COMMUNICATIONS: Is Your Organization Moving At The Speed Of Mobile?

Non Profit Marketing 360

And with those technological changes come changes of habit and expectation. Click to enlarge questions. Related articles.

How to Get Everyone in your Organization on the Same Page

Ann Green

What would happen if you got your staff or board together and asked them to give a short description of what your organization does?

How the tortoise beats the hare in planned giving marketing every time.


Each organization has to determine what works for them. There are so many out there that it’s hard to know who really knows their stuff.

Get SMART about fundraising goals

Get Fully Funded

As I kick off a series of posts on planning, I thought it would be good to talk first about goals. Setting goals for your fundraising plan is the obvious first step. Is your goal to “raise more money than last year” or “get more donors”? Do yourself a big favor and make your goals SMART. No good. M=Measurable. T=Timely.

#INTERVIEW: Debra Askanase, Strategist, Offers Useful Advice To Nonprofits Using Social Media

Non Profit Marketing 360

Debra Askanase, founder of Community Organizer 2.0 , is an “engagement strategist” who consults with nonprofit organizations on digital media.

Paradox Art Marketing Plan #1 - Double Goals

Mission Paradox Blog

  Let's start at the beginning, setting the goals : -. Every marketing plan should have two sets of goals, financial goals and long term strategic goals.    I'll cover financial goals in another post, but right now let's talk about long term strategy.   Details are here.

The single worst way to evaluate your planned giving program


Because there are so many reasons why her organization’s planned giving revenue might have declined recently. “How do you know?”

What makes a successful nonprofit organization?

Get Fully Funded

Have you ever looked around at other nonprofit organizations and wondered what makes them so succesful? . Whatever it is that looks good to you, there are reasons why some organizations are more successful than others. The leaders of an organization, particularly the Executive Director and the Board, set the tone for the nonprofit.

13 Behaviors to start building trust at your organization

Wild Woman Fundraising

I’m responsible for what happens here and I’m reporting back to the board and we missed the goal here. But setting goals. They don’t.

How Networking Can Be One of (If Not The) Most Important Modes to Obtain A Nonprofit's Goal (Any Goal)

Seeking Grant Money Today

If someone is starting a brand new nonprofit, networking among the local region's nonprofit community (in particular among organizations (other nonprofits, businesses, schools, government agencies, etc.) Much of the potential in networking (again, for any one of any nonprofit organization's goals) is the same.

Fundraising Tips for Twestival Local 2011 Organizers

Fundraising Coach

I’m pleased to be providing fundraising coaching for Twestival organizers around the world. 9 Fundraising Tips for Twestival Organizers.

Employee Engagement as a Goal of Cause Marketing

Cause Related Marketing

The World Health Organization estimates that 314 million people suffer from poor but correctable vision. Cause marketing is often directed at employees and other internally stakeholders. Cause marketing can help build employee morale and loyalty, improve employee productivity, skills and teamwork and produce a pipeline of future talent.

Is Community Engagement or Awareness Essential? Depends on Your Mission.

Kivi's Nonprofit Communications Blog

Will the way an arts organization approaches its communications work vary significantly from a social service agency?

Two tips on strategy to strengthen your organization - and its partnerships

Nonprofit Marketing Blog

Second, nonprofits are well served by focusing on where they can add value (rather than in doing what other organizations already do well). ” She added, if a company’s only goal is to make profit, the only way customers can evaluate you is price and the only way employees can evaluate you is on what you pay them.

Smaller Goal, Bigger Donor?

Donor Power Blog

In it, the authors site numerous studies about human behavior, one of which is about setting goals. According to the study, we humans are more likely to achieve goals, or at least try, that are smaller in scope, rather than goals that have a huge one. Making the goals seem achievable? And, it is going to a good cause!"

SMART Goals and Fundraising

The Agitator

Last week in my Promise Me post, I urged nonprofit fundraisers to connect your "asks" as much as possible to specific goals. Then commit to your donor/prospect that your organization will break its back to achieve those goals, and report regularly on your progress toward them. M = measurable (’nuff said!).

Is Your Nonprofit Organization Operating In Order to Close Upon Its Mission's Completion?

Seeking Grant Money Today

Its goal is to end deaths from malaria, a target it sees fast approaching. It may seem a strange way to operate any kind of organization, including a nonprofit. It might even seem odd to launch or be a leader of an organization that eventually may complete its mission and end its own work for just that reason. If not, why not?