Get Your Dream Job

Wild Woman Fundraising

Did you ever wish someone had taught you in high school how to interview, apply for jobs, and succeed in your first 90 days of a job? Mistakes that I cringe to think about now. And I want to keep you from making the mistakes I made. Consulting to gain experience.

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How to Set Your Year-End Fundraising Goal

Fundraising 123

It may sound like an obvious question but many organizations don't approach year-end fundraising with clear, concrete goals. Without defined goals, it's pretty tough to if you're actually succeeding. . Now is the time to define what results you and your organization want to achieve. Keep these key pointers in mind: Set a specific goal for your year-end fundraising campaign. . Segmentation is the key to engagement. . Who are you trying to reach?

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Trending Sources

Craft Calls to Action That Get You to Goal

Getting Attention

Your audiences so often see nonprofit campaigns that lack any call to action so, no matter how compelling the issue or message, that they have no idea how to get involved. Learn what’s likely to be acted on, before you ask. These are your calls to action.

Goal 60

How to Set Nonprofit Marketing Goals that Build Your Impact & Satisfaction

Getting Attention

Learn How to. Set the Big-Picture Marketing Goals that. Take You Where You Want to Go! And worse, you don’t know where to start to fix it. So we’ve decided to show you exactly where to start, with setting your goals, in this free 30-minute webinar.

Goal 46

Why Visitors Abandon Your Website (And How to Fix It)

Kivi's Nonprofit Communications Blog

There, in the demographic data, lay a discovery: visitors over the age of 55 were half as likely to come back to the site than those in any other age range. When we began to unpack this problem and try to understand what factors were actually causing it, we quickly narrowed it down.

Reader Questions: How to retain association members?

Wild Woman Fundraising

Recently I was asking around to other Wild Women Fundraisers, and asking them, “ What do you want to learn about, NOW? “I would like to learn more about evaluating ROI for our association members. And it’s hard to figure out what they want.

How to Recognize and Manage Different Work Styles

Kivi's Nonprofit Communications Blog

During the webinar, Carson will discuss how to prioritize your work based on the way you think and process information. You and your staff should take the Productivity Style Assessment now to find your match then come back and read this post to learn more about working together.

How to Market Text-to-Give to Your Donors

Kivi's Nonprofit Communications Blog

This week he’s back to show you how to market your mobile fundraising campaign. Text-to-give technology gives you the best of both worlds: effectiveness and efficiency. Mobile fundraising and text-to-give technology can accomplish multiple feats in one fell swoop!

Simple Rules, Part I: How to Make Better and Faster #NpComm Decisions

Kivi's Nonprofit Communications Blog

In their book, Simple Rules: How to Thrive in a Complex World (Amazon), Donald Sull and Kathleen M. Sull and Eisenhardt offer three different kinds of rules to provide frameworks for making better decisions: Boundary Rules, Prioritizing Rules, and Stopping Rules.

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How to get a bigger nonprofit salary? Read what I said in The Chronicle of Philanthropy!

Wild Woman Fundraising

Recently Little House Communications asked me to help them write an article about negotiating your nonprofit salary, for the Chronicle of Philanthropy. How much does the executive director make?”. Treyz encourages her clients to go a step further. How much money did you raise?

If asking for donations makes you uncomfortable, read this now!


Recently I was asked the following: “The whole idea of the ‘ask’ is very uncomfortable to me. How can I become more comfortable with it?” Your donor is not ready to be asked. When it comes to ‘asking,’ timing is important.

How to prep for your next big ask


There’s a ton of information out there about how to ask for a donation. So I thought I’d help with what I believe is the simplest way to prep for your next big ask. Review your notes about the prospect (his/her wants, needs, desires and philanthropic goals).

Free Webinar on Setting Your Marketing Goals

Kivi's Nonprofit Communications Blog

Join Nancy Schwartz and me for a free webinar on setting your marketing goals. When Nancy Schwartz and I first put our heads together on how to team up to help nonprofits strengthen their marketing impact, marketing planning was at the top of our list.

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How to Plan for and Execute a Successful Crowdfunding Campaign

J Campbell Social Marketing

billion in 2012 to fund more than one million individual campaigns globally. The industry, which is revolutionizing fundraising and investing is projected to grow to over $5 billion in the next year. C rowdfunding platforms such as Kickstarter raised $2.7

How to Raise Your E-Newsletter Open Rate [Results from Our Experiment]

Kivi's Nonprofit Communications Blog

Trying to improve the open rates for your email newsletters? We tried two of these tactics in the last six months with our weekly email newsletter here at Nonprofit Marketing Guide, and we’d like to share the results with you. The open rate slipped to about 15%.

Are you stuck on the fundraising treadmill?

Wild Woman Fundraising

Have you ever had this happen to you? We’ve been conditioned to look for flaws, sure, but this is ri.goddamn.diculous. What your boss is asking you to do is get on the HEDONIC TREADMILL. This HEDONIC Treadmill also happens to celebrities. The next goal?

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7 Common Donation Form Mistakes (And How to Avoid Them!) – Part 2

Kivi's Nonprofit Communications Blog

Not forcing donors to make an account. But nonprofits are trying to change that! According to the most recent Nonprofit Communications Trends Report , over half (53%) of nonprofits now say that donor retention is a top goal for their organization. Abby Jarvis.

I am learning how to write. How about you?

Wild Woman Fundraising

I am always learning how to write. It does get easier, but there’s always another mountain to climb. For right now, for example, I feel like I’ve got appeal letters nailed, but I’m learning how to write a screenplay. This is hard enough to do.

How to Use Memes to Spread Your Nonprofit's Message

Fundraising 123 defines a meme as an idea, behavior, or usage that spreads from person to person. " and typing "0.7734" to reveal " hello " on an upside calculator were popular memes in the preinternet era. Now is the time to let your artistic skills shine.

How to create a road map for your goals

Fundraising Coach

Now is a great time to review your goals. (I I have blogged about goal setting here.). As you review your goals, you may find your behind on some. Creating a road map will help jump start those goals. What is it you want to accomplish?

How to Run a Great Text Giving Campaign

Kivi's Nonprofit Communications Blog

If you are thinking of starting a text giving campaign, Abby Jarvis of Qgiv is here today to share some tips on how to make it successful. As phones become more ubiquitous, nonprofits are experimenting with different ways to engage donors on their mobile devices.

The 5 Most Dangerous Donation Page Mistakes & How You Can Fix Them

Wild Woman Fundraising

Last week I went to London to speak at the Institute of Fundraising’s National Fundraising Convention. Once you’ve got people on your website, how do you get them to donate? Your website has to look trustworthy. How do you want people to help?

When Reporters Are Looking for You: How to Respond to Journalists’ Queries

Kivi's Nonprofit Communications Blog

You don’t have to rely solely on your own pitches to get your organization quoted or cited in the media. Sometimes, you can get coverage by connecting with journalists when they are looking to find an expert as they report their own stories.

How to Get People to Raise Money for Your Nonprofit on Facebook – Part 1

J Campbell Social Marketing

Social media fundraising is getting easier, thanks to some great new Facebook features designed specifically to make it easier for nonprofits to raise money on the social network. Also, these features are, for the moment, only available to US-based 501(c)(3) nonprofits.

Interview with a planned giver, Paul Nazareth: What’s your fundraising journey?

Wild Woman Fundraising

You know it’s going to end with wookies in metal bikinis. I know this is a big question, but here it is, how do you think the American and Canadian fundraising environments are different? How did you get started in college fundraising? And they want everyone to pitch in.

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How to pick a fundraising job that you will absolutely love! -with Abbi Haggerty

Wild Woman Fundraising

This is Mazarine Treyz of Wild Woman Fundraising and I am so pleased today to be interviewing Abbi L. She’s actually going to be speaking about her PhD research, which I’m just so excited about. So I’m going to let her introduce herself a little bit. MT: Amen to that.

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How To Tell a Powerful Fundraising Story

Fundraising Coach

But how do we actually tell powerful stories? Three simple steps to telling a powerful fundraising story. Since human beings are wired for story, you'd think it would be easy for us to tell our nonprofits' stories, don't you? Click here to tweet that. ).

How to Measure the Impact of Your Nonprofit Marketing

Fundraising 123

Ever since super-smart statistician Nate Silver brought presidential campaign data to the headlines in 2012, we’ve become a metrics-obsessed nation. That’s changed the life of most marketers I know, who have been asked (pressured even, in some cases) to harvest and analyze more data than ever before. The right marketing measures deliver huge value to your organization…. Data plus other insights is the best way to see how you’re doing.

How to Set the Big-Picture Marketing Goals that Get You Where You Want to Go

Fundraising 123

Goals are what you want to achieve. Complete the sentence: "We want to." " And goals are where you need to start your marketing planning, as each step of the planning process is shaped to take you there - where you want to go. Here's How to Start: Begin by articulating your main organizational goal or how you'll actualize your mission. List no more than two organizational goals.

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Do you have ten stories?

Wild Woman Fundraising

How can you help people start to know, like, and trust you, and want to hire you for that next position? You need to learn to tell stories about yourself that illustrate your traits you want to be known for. How did it feel? Submit this to Netvibes.

How To Tell Your Impact Story: Nonprofit Storytelling, Part 5

Getting Attention

Today I’m going to show you how to shape and share another of the six types of stories your organization has to tell —your success story. All story types covered to date listed at the bottom of this post). 5 Steps to Strengthen Your Impact Stories.

Annual Report Makeover!

Wild Woman Fundraising

Want to see a drastic makeover that really paid off? We’ve got 5 people’s jobs, and we’re supposed to do them all in a mere 70 hour work week. I’m going to break it down for you, why one is better than the other. Way to take the ball and run with it!

Having trouble holding onto your fundraising staff? Here’s why.

Wild Woman Fundraising

If the $95 price tag puts you off, let me just tell you that this book is based on 30 years of research with over 2,000 people, and it’s got the facts and figures to make treating fundraising staff well seem like a REALLY GOOD IDEA. Do any of these sound familiar to you?

How to Attract Corporate Partners with Your Nonprofit Website

Selfish Giving

The zero moment of truth refers to the point in the buying cycle when the consumer researches a product, often before the seller even knows that they exist. I hadn't either until I stumbled upon their site thanks to my go-to peeps for all thinks British, Howard Lake and Johnny Five.

12 Tips on How to be a Good Nonprofit Leader: Shackleton Style!

Wild Woman Fundraising

Take these tools and learn how you will be when you are executive director, or board chair, or president. Think about how you would change what is currently happening if no good model is right in front of you. How can you be a good nonprofit leader? Leaders are willing to venture in new directions, seize new opportunities, and learn new skills. Leaders broaden cultural and social horizons and learn to see things from different perspectives.

Change Is Hard—How To Get Through It

Getting Attention

And even though I knew it would be hard work—our list of 30,000 precisely-segmented, long-time loyal subscribers to the blog and e-update is a huge asset for us—I had no idea how hard. Timed the transition to fall in a month when I’m not on the road.

Fundraising Careers: Kishshana Palmer Interview: Discover your strengths

Wild Woman Fundraising

The Virtual Fundraising Career Conference is coming up fast, April 13th to 15th, and I am so psyched! Are you going to be there? To get your early bird discount price of just $9 (until Feb 28th!), You have to be girded for that with a smile on your face.

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Announcing the Fundraising Career Conference

Wild Woman Fundraising

Did you read Underdeveloped, the research report that rocked the nonprofit world to its core? We’ve got to saddle up and make these changes! Which is why I’m putting on a nonprofit career virtual conference from April 13th to April 15th. How much is it?

How to Measure the Performance of your Government Social Media Initiative

Public Sector Marketing 2.0

Noting the above, I always firmly emphasize that it’s impossible to measure performance at any level without setting proper goals and objectives in the first place. Goal: To significantly increase the overall level of trust Canadians place in our organization.

Goal, Motivation, Conflict

Wild Woman Fundraising

How do you know if your nonprofit story is any good? How can you make it better? Well, first of all, Check out Goal, Motivation, Conflict. Mazarine with Goal, Motivation, Conflict. So, what’s a principle of Goal? A goal is what your character wants.