Kivi's Nonprofit Communications Blog

JUNE 18, 2019

What are your internal communications goals? It’s time to figure it out and create some, just like you create goals for external communications. Before you can come up with a strategy and tactical plan, it helps to get clear on your goals. I see three categories of internal communications goals with the organizations I’ve worked with. Strategic Leadership Goals for Internal Communications You communicate internally so that you are.

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Jesse Lyn Stoner Blog

JANUARY 2, 2018

Goals are powerful, especially if you choose only a few. But if you choose two or three realistic, specific goals, and write them down, you are likely to achieve them. But first, make sure you set goals for what matters most. The post Set Goals for What Matters appeared first on Seapoint Center for Collaborative Leadership. Goals Compelling Vision Goal-setting personal goals Personal vision Purpose

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Getting Attention

OCTOBER 3, 2018

Best Buddies International. Like many of you, I’ve been working with storytelling for more than a decade now. And, like many of you, I know we need to do it better. We use too many over-simplified stories—black-and-white stories that don’t ring true. Stories that are all about us, don’t have relevance to our supporters, or don’t map to our organizational identity. Stories that leave the reader or listener thinking “so what.”.

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Kivi's Nonprofit Communications Blog

SEPTEMBER 19, 2019

But to really connect your email engagement to your bigger organizational goals, you need a lot more information. This week, I analyzed our mailing list in two new ways that gave us information we can actually use to work toward our goals. Merging Email Engagement with Other Actions to Meet Your Goals. Because it helps you meet other goals. Of course, you’d come up with relationships that are more meaningful to you given your goals.

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Getting Attention

MARCH 14, 2013

Spend some time here, even if you think you’ve got this down—this distinction is crucial to setting goals that move your marketing forward in the right direction. Goals are what you want to achieve. Organizational goals (a max of three at a time) are the steps (let’s look one year ahead) that will take your organization to closer to achieving your mission. Organizational Goals. Marketing Goals. Answer these questions to get to the right marketing goals.

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J Campbell Social Marketing

JANUARY 3, 2019

I LOVE goal-setting – and then making an action plan to CRUSH my goals – and the New Year is one of the best times to do it! Here is my step-by-step guide to crushing your nonprofit marketing goals in 2019 (and beyond) by creating – and sticking to – a Nonprofit Marketing Calendar. Examples: We ran a #GivingTuesday campaign and raised 75% of our goal. 4) Break down your big goals into actionable objectives.

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Getting Attention

MAY 30, 2013

Let me start with sharing some definitions of what comes first ( examples here ): Organizational goals (a max of three at a time) are the steps to take over the next year that will take your organization closer to achieving its mission. Marketing goals are the best ways you can put marketing to work to help achieve those organization goals. Make sure that each is linked clearly and strongly with your organization’s goals.

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J Campbell Social Marketing

DECEMBER 16, 2019

I LOVE goal-setting – and then making an action plan to CRUSH my goals – and the New Year is one of the best times to do it! Examples: We ran a #GivingTuesday campaign and raised 75% of our goal.

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Getting Attention

APRIL 2, 2013

This is a vital issue for your to spend some time on because the challenge level of your nonprofit marketing goals has a huge imapct on whether you get there or not. The best goals are ambitious , so you push yourself and your colleagues to respond on an ongoing basis to the ever-changing world in which your organization works, and the wants of your prospects and supporters (a must for relevance, and moving your mission forward).

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Getting Attention

AUGUST 1, 2013

These research findings on marketers’ most common email goals astounded me. Believe me, I’m a huge fan of goals. What astounds me here is not the goals themselves—which are perfectly reasonable—but the finding that more than half of marketers chose nine of the 16 options as their goals. 9 goals! Discpline yourself to focus in on no more than: 1) Three goals—whether for your overall marketing or for a single program, campaign, channel or audience.

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iMarketSmart

APRIL 6, 2018

I am a big believer in setting goals with my staff, not administering quotas. When we sit down to set goals, I prefer to collaborate with my staff, not dictate activities to them. Here’s the difference between a goal and a quota. Goal: The object of a person’s ambition or effort; an aim or desired result. The important thing about goal-setting (in my experience) is that it really begins in the hiring process. They love setting goals.

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Ann Green

NOVEMBER 4, 2020

Crowdfunding campaigns can be adapted for any type of nonprofit project, occur on shorter time frames, and typically have lower goals than full-scale fundraising campaigns. Crowdfunding is a flexible and relatively easy way to tap into supporters’ generosity.

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Mission Minded

JULY 3, 2019

Did you meet your fundraising goal? The post Did You Meet Your Fundraising Goal? If not, take a look at your brand. For many nonprofits, when your fiscal. appeared first on Mission Minded. Blog Fundraising Case Nonprofit Branding Nonprofit Communications Nonprofit Fundraising Nonprofit Messaging brand branding fundraising key messages

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Kivi's Nonprofit Communications Blog

DECEMBER 11, 2012

While that’s helpful, you still need to get much more specific about your annual goals. In my informal polls during webinars and conversations with nonprofit marketing staff, it seems like about 10 percent say their goals are closely aligned with programmatic goals, 15 percent say they are setting their own marketing goals, 25 percent say they are closely aligned with fundraising, and half are doing a combination of the three.

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Getting Attention

JANUARY 16, 2014

Your goals don’t have to be completely in sync, but they must be aligned. If your goals—and all the activity that flows from them, both marketing and fundraising wise—aren’t aligned, you just won’t get anywhere with your outreach on either front. Kivi’s must-do recommendation comes from learning that communications directors and development directors vary widely in their take on: Top goals. So get those goals aligned pronto!

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Kivi's Nonprofit Communications Blog

DECEMBER 10, 2019

Nonprofits raised nearly $2 billion on GivingTuesday in 2019. And yet, we hear a lot of complaints every year about how it doesn’t work. If you aren’t getting the return you want, Julia Campbell joins us today to encourage you to assess your approach to Giving Tuesday.

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EveryAction

NOVEMBER 7, 2014

The fundraising call has always been a staple of donor outreach. However, changes + advancements in the ways you communicate with your audience means adjusting your approach to the dreaded cold call. There''s a certain amount of anxiety that goes along with calling your donors and asking for their support - and their money. These days, potential donors receive solicitations from a myriad of media sources, both online + off.

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Kivi's Nonprofit Communications Blog

JANUARY 22, 2019

For the ninth edition of the Nonprofit Communications Trends Report , I wanted to go deeper into the communications goals and strategies nonprofits were using. I assumed that organizations with fewer high priority goals and strategies would be more effective. The most effective organizations reported what I originally thought was a ridiculous number of high priority goals and strategies (and still do, at some level).

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Get Fully Funded

JANUARY 22, 2010

As I kick off a series of posts on planning, I thought it would be good to talk first about goals. Setting goals for your fundraising plan is the obvious first step. Is your goal to “raise more money than last year” or “get more donors”? Do yourself a big favor and make your goals SMART. It’s a way to set goals that you can easily create action plans for and later determine if you’ve met them or not. Make sure your goals are easily measured.

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Kivi's Nonprofit Communications Blog

APRIL 21, 2011

Join Nancy Schwartz and me for a free webinar on setting your marketing goals. We want to help you see how, by simply taking a little time to set some clear marketing goals, you can drastically increase your impact and build leadership support for your marketing plan. Good goals are the first crucial step towards an ambitious but fully-doable marketing plan. Setting Your Marketing Goals to Increase Your Impact.

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Getting Attention

APRIL 18, 2011

Set the Big-Picture Marketing Goals that. So we’ve decided to show you exactly where to start, with setting your goals, in this free 30-minute webinar. Join us for this free 30-minute webinar to learn how to set clear marketing goals for your organization. Planning and Evaluation fundraising kivi leroux miller marketing goals marketing planning Nonprofit Communications nonprofit marketing goals planning professional development Total Focus Marketing Plan Workshop training

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Kivi's Nonprofit Communications Blog

JANUARY 29, 2013

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Fundraising Coach

OCTOBER 9, 2012

But could announcing your goal kill your ability to raise funds? Neuroscience and goal setting. In just three minutes, Derek reviews 90 years of research that indicates: “Telling someone your goal makes it less likely to happen.” Talking about your goal makes your brain think you’ve achieved it. In classic capital campaigns, you aren’t supposed to publicly announce your goal until you’re 60% – 75% of the way there. Ask goals

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Kivi's Nonprofit Communications Blog

JANUARY 8, 2013

We've Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We've Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. Fundraising Nonprofit Communications Nonprofit Marketing Strategy Online Marketing Your Advice

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Getting Attention

JANUARY 23, 2012

Thanks to marketing master Dan Zarrella for pointing out this obvious (but often overlooked) clue to relevance — look at behavior to date. As a complement to last week’s guidance on when to post, email and tweet (when other’s aren’t, for the most part), he adds these “it depends” guidelines on when to blog.

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Get Fully Funded

FEBRUARY 1, 2010

Setting goals is a key part of creating a plan. How you create your goals is equally important. True story: I’ve asked nonprofits to share their goals with me and they say “raise more money&# or “raise a lot of money&#. Those are not good goals. Be as specific as you can when setting goals and you’ll be much more likely to achieve them. Once you set a goal, be sure that you know HOW you will achieve it.

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Fundraising Coach

DECEMBER 9, 2010

In the last post on goal setting , we looked at how to identify goals for all areas of your life. I firmly believe that if you did nothing more than write those goals down, you’ll be exponentially more effective at accomplishing them. But you can speed up the process by creating a road map for each goal you want to accomplish. One of the most common ways to teach the components of effective goal setting is using the acronym S.M.A.R.T.:

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Fundraising Coach

DECEMBER 7, 2010

Having those few days off to be with family and friends puts me in a reflective mode that I find perfect for formalizing my 2011 goals. I say “formalizing&# because I’m constantly working on my goals, scheduling speaking gigs and clients, and doing marketing. I’ve been setting goals since I was a kid. But recently, I’ve been getting more questions about how to set goals. For me, goals are not just about achievement.

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SEPTEMBER 19, 2012

It may sound like an obvious question but many organizations don't approach year-end fundraising with clear, concrete goals. Without defined goals, it's pretty tough to if you're actually succeeding. . Keep these key pointers in mind: Set a specific goal for your year-end fundraising campaign. . Before you finalize your plans, know whether your overall goal is to add a specific number of new donors or to reach a certain donation level.

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Kivi's Nonprofit Communications Blog

APRIL 15, 2013

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iMarketSmart

FEBRUARY 11, 2020

Less donors and more dollars equates to larger average donation amounts, and a growing reliance on major donors to help charities attain their fundraising goals. More and more charities are finding themselves relying on large dollar donors to help them attain their fundraising goals.

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Fundraising Coach

DECEMBER 24, 2011

If you’d like to freak out your family members by asking them what they’d like to do with you in 2012, check out my plan for setting goals. Writing goals and focusing your subconscious. Personal leadership magnet goals magnetgoalsThis afternoon, I was working on my “ List of 100 Things to do in 2012.” ” While doing it, I asked my 12 year old son, “If there were one thing you and I could do together in 2012, what would it be?”

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Fundraising Coach

DECEMBER 17, 2010

In earlier posts , I gave a brief overview a goal setting process I use. Share and Enjoy: Other Possibly Related posts: Goal Setting for Personal and Professional Development. A fun look at SMART goal setting! Free Goal Setting Mastermind Call! Book Review Samples & Tools goal setting goals leadership magnetgoalsAnd I warned that nothing about it was original.

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Fundraising Coach

JANUARY 30, 2012

Now is a great time to review your goals. (I I have blogged about goal setting here.). As you review your goals, you may find your behind on some. Creating a road map will help jump start those goals. To create a goals road map follow this simple 5-step process: Write out your goal. Make sure the goal is worded so that it is: Specific. Remember, a goal without a deadline is only a fantasy! Ask goal setting goals magnetgoals

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Kivi's Nonprofit Communications Blog

APRIL 2, 2013

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Ann Green

APRIL 26, 2017

When you’re putting together your marketing and communications plans, do you include raising awareness as one of your goals? If you do, that’s a problem because raising awareness is not a goal. Instead of a goal, think of it as a first step. Raising awareness isn’t necessarily bad. Shouting in the wind.

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Getting Attention

MAY 2, 2011

Set the Big-Picture Marketing Goals that. So we’ve decided to show you exactly where to start, with setting your goals, in today’s free 30-minute webinar. Join us for this free 30-minute webinar to learn how to set clear marketing goals for your organization. Planning and Evaluation kivi leroux miller marketing goals marketing planning Nonprofit Communications nonprofit marketing professional development trainingJoin Kivi and Me for this Free Webinar.

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Fundraising Coach

DECEMBER 22, 2010

Lets set goals for 2011 that will bring us through the year. There have been lots of great talks about goal setting here at FundraisingCoach.com. So please join me on a free goal setting mastermind call on Thursday, December 30 at 1 p.m. I’ll share my goal setting system and coach some one through creating a real goal map. Why not commit to a few goals that will transform your year? (c) A fun look at SMART goal setting!

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Mission Minded

MAY 8, 2019

The post Did You Meet Your Admissions Goals? For many independent schools, when your admissions season ends (if you’re lucky enough to fill all your seats and actually. If Not, Take a Look at Your Brand appeared first on Mission Minded.

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Fundraising Coach

OCTOBER 26, 2017

Nonprofit Leadership Goal-Setting. Which is all about setting goals. I was able to share a couple versions of this for personal and organizational goal-setting. NonprofitHub - Hubinar: Setting Goals for Leading a Nonprofit. Bloomerang - Goal Setting to Help Your Nonprofit Thrive. And both share a very practical process for mapping out your most important goals - and even how to identify which ones are "most important"!

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Fundraising Report Card

DECEMBER 19, 2017

The post Goal Setting for 2018: Three Metrics You Must Measure appeared first on Fundraising Report Card. Yes, it is busy right now. Yes, we are in the midst of a heavy fundraising season, but in two weeks, when we all return to our offices after a brief holiday respite, it will be a clean 12 month slate for us to work with. Analysis

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Fundraising Report Card

NOVEMBER 13, 2018

During these last few weeks of the calendar year it's important you feel confident in your fundraising goal for 2019. The post 3 (Foolproof) Ways to Set Data-Driven Fundraising Goals for 2019 appeared first on Fundraising Report Card. Not all organizations run on the calendar year, but if yours does, you know that we've entered "crunch time." Budgets are set, the fundraising calendar is in place, and 2019 is looking you squarely in the eyes.

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Kivi's Nonprofit Communications Blog

FEBRUARY 16, 2016

If you want to raise more money in 2016, you first need to have a fabulous case for support or case statement. Your case for support explains what your organization does, why you do it, and why others should support you in doing it. It answers the #1 donor question: “Why Should I Give You My Hard Earned Money?”

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