Goals for Internal Communications at Nonprofits

Kivi's Nonprofit Communications Blog

What are your internal communications goals? It’s time to figure it out and create some, just like you create goals for external communications. Before you can come up with a strategy and tactical plan, it helps to get clear on your goals. I see three categories of internal communications goals with the organizations I’ve worked with. Strategic Leadership Goals for Internal Communications You communicate internally so that you are.

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Share G.R.E.A.T. Stories to Advance Your Goals

Getting Attention

Best Buddies International. Like many of you, I’ve been working with storytelling for more than a decade now. And, like many of you, I know we need to do it better. We use too many over-simplified stories—black-and-white stories that don’t ring true.

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Set Goals for What Matters

Jesse Lyn Stoner Blog

Goals are powerful, especially if you choose only a few. But if you choose two or three realistic, specific goals, and write them down, you are likely to achieve them. But first, make sure you set goals for what matters most. The post Set Goals for What Matters appeared first on Seapoint Center for Collaborative Leadership. Goals Compelling Vision Goal-setting personal goals Personal vision Purpose

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How to Connect Email Engagement to Your Big Goals

Kivi's Nonprofit Communications Blog

But to really connect your email engagement to your bigger organizational goals, you need a lot more information. This week, I analyzed our mailing list in two new ways that gave us information we can actually use to work toward our goals. Merging Email Engagement with Other Actions to Meet Your Goals. Because it helps you meet other goals. Of course, you’d come up with relationships that are more meaningful to you given your goals.

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Marketing Goals vs. Organizational Goals— A Critical Disctinction

Getting Attention

Spend some time here, even if you think you’ve got this down—this distinction is crucial to setting goals that move your marketing forward in the right direction. Goals are what you want to achieve. Organizational goals (a max of three at a time) are the steps (let’s look one year ahead) that will take your organization to closer to achieving your mission. Organizational Goals. Marketing Goals. Answer these questions to get to the right marketing goals.

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How to Crush Your Nonprofit Marketing Goals in 2019 with a Nonprofit Marketing Calendar

J Campbell Social Marketing

I LOVE goal-setting – and then making an action plan to CRUSH my goals – and the New Year is one of the best times to do it! Here is my step-by-step guide to crushing your nonprofit marketing goals in 2019 (and beyond) by creating – and sticking to – a Nonprofit Marketing Calendar. Examples: We ran a #GivingTuesday campaign and raised 75% of our goal. 4) Break down your big goals into actionable objectives.

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What Are Your Content Marketing Goals?

Kivi's Nonprofit Communications Blog

Just like with everything else in nonprofit marketing, you need a reason for creating content – a goal. A content strategy can do all of these things, but you need to pick the primary goal, so that you have something to build your strategy around. That’s why it’s so important to set a clear goal, to define your audience, and to limit your niche – the focus of your content – to something you can really become known for. HOMEWORK: Define a goal or two for your content strategy.

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How to Crush Your Nonprofit Marketing Goals in 2020

J Campbell Social Marketing

I LOVE goal-setting – and then making an action plan to CRUSH my goals – and the New Year is one of the best times to do it! Examples: We ran a #GivingTuesday campaign and raised 75% of our goal.

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Are Your Marketing Goals Easy to Reach Or A Stretch?

Getting Attention

This is a vital issue for your to spend some time on because the challenge level of your nonprofit marketing goals has a huge imapct on whether you get there or not. The best goals are ambitious , so you push yourself and your colleagues to respond on an ongoing basis to the ever-changing world in which your organization works, and the wants of your prospects and supporters (a must for relevance, and moving your mission forward).

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Set Goals To Drive Success

Getting Attention

These research findings on marketers’ most common email goals astounded me. Believe me, I’m a huge fan of goals. What astounds me here is not the goals themselves—which are perfectly reasonable—but the finding that more than half of marketers chose nine of the 16 options as their goals. 9 goals! Discpline yourself to focus in on no more than: 1) Three goals—whether for your overall marketing or for a single program, campaign, channel or audience.

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The difference between goals vs. quotas for major gifts and planned gifts fundraisers

iMarketSmart

I am a big believer in setting goals with my staff, not administering quotas. When we sit down to set goals, I prefer to collaborate with my staff, not dictate activities to them. Here’s the difference between a goal and a quota. Goal: The object of a person’s ambition or effort; an aim or desired result. The important thing about goal-setting (in my experience) is that it really begins in the hiring process. They love setting goals.

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Did You Meet Your Fundraising Goal?

Mission Minded

Did you meet your fundraising goal? The post Did You Meet Your Fundraising Goal? If not, take a look at your brand. For many nonprofits, when your fiscal. appeared first on Mission Minded. Blog Fundraising Case Nonprofit Branding Nonprofit Communications Nonprofit Fundraising Nonprofit Messaging brand branding fundraising key messages

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Unsuccessful #GivingTuesday? 3 Reasons Why You May Not Have Hit Your Goals

Kivi's Nonprofit Communications Blog

Nonprofits raised nearly $2 billion on GivingTuesday in 2019. And yet, we hear a lot of complaints every year about how it doesn’t work. If you aren’t getting the return you want, Julia Campbell joins us today to encourage you to assess your approach to Giving Tuesday.

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Free Webinar on Setting Your Marketing Goals

Kivi's Nonprofit Communications Blog

Join Nancy Schwartz and me for a free webinar on setting your marketing goals. We want to help you see how, by simply taking a little time to set some clear marketing goals, you can drastically increase your impact and build leadership support for your marketing plan.

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5 Cold Calling Tips to Meet Your Fundraising Goals

EveryAction

The fundraising call has always been a staple of donor outreach. However, changes + advancements in the ways you communicate with your audience means adjusting your approach to the dreaded cold call. There''s a certain amount of anxiety that goes along with calling your donors and asking for their support - and their money. These days, potential donors receive solicitations from a myriad of media sources, both online + off.

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Align Marketing & Fundraising Goals—Kivi’s Takeaway

Getting Attention

Your goals don’t have to be completely in sync, but they must be aligned. If your goals—and all the activity that flows from them, both marketing and fundraising wise—aren’t aligned, you just won’t get anywhere with your outreach on either front. Kivi’s must-do recommendation comes from learning that communications directors and development directors vary widely in their take on: Top goals. So get those goals aligned pronto!

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Making Your 2013 Marketing Goals More Clear

Kivi's Nonprofit Communications Blog

While that’s helpful, you still need to get much more specific about your annual goals. In my informal polls during webinars and conversations with nonprofit marketing staff, it seems like about 10 percent say their goals are closely aligned with programmatic goals, 15 percent say they are setting their own marketing goals, 25 percent say they are closely aligned with fundraising, and half are doing a combination of the three.

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How to Set Nonprofit Marketing Goals that Build Your Impact & Satisfaction

Getting Attention

Set the Big-Picture Marketing Goals that. So we’ve decided to show you exactly where to start, with setting your goals, in this free 30-minute webinar. Join us for this free 30-minute webinar to learn how to set clear marketing goals for your organization.

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Must You Limit Your Goals and Strategies to Be Successful? Maybe Not.

Kivi's Nonprofit Communications Blog

For the ninth edition of the Nonprofit Communications Trends Report , I wanted to go deeper into the communications goals and strategies nonprofits were using. I assumed that organizations with fewer high priority goals and strategies would be more effective. The most effective organizations reported what I originally thought was a ridiculous number of high priority goals and strategies (and still do, at some level).

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Get SMART about fundraising goals

Get Fully Funded

As I kick off a series of posts on planning, I thought it would be good to talk first about goals. Setting goals for your fundraising plan is the obvious first step. Is your goal to “raise more money than last year” or “get more donors”? Do yourself a big favor and make your goals SMART. It’s a way to set goals that you can easily create action plans for and later determine if you’ve met them or not. Make sure your goals are easily measured.

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When Fundraising is Your Marketing Goal – And Not

Kivi's Nonprofit Communications Blog

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Is announcing your goal killing your fundraising?

Fundraising Coach

But could announcing your goal kill your ability to raise funds? Neuroscience and goal setting. In just three minutes, Derek reviews 90 years of research that indicates: “Telling someone your goal makes it less likely to happen.” Talking about your goal makes your brain think you’ve achieved it. In classic capital campaigns, you aren’t supposed to publicly announce your goal until you’re 60% – 75% of the way there. Ask goals

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A note about setting fundraising goals

Get Fully Funded

Setting goals is a key part of creating a plan. How you create your goals is equally important. True story: I’ve asked nonprofits to share their goals with me and they say “raise more money&# or “raise a lot of money&#. Those are not good goals. Be as specific as you can when setting goals and you’ll be much more likely to achieve them. Once you set a goal, be sure that you know HOW you will achieve it.

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When You Don’t Meet Your Fundraising Goal

Kivi's Nonprofit Communications Blog

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Timing Depends on Goals — Relevance Rules

Getting Attention

Thanks to marketing master Dan Zarrella for pointing out this obvious (but often overlooked) clue to relevance — look at behavior to date. As a complement to last week’s guidance on when to post, email and tweet (when other’s aren’t, for the most part), he adds these “it depends” guidelines on when to blog.

Only 43 Percent of Organizations Met Their Major Gift Fundraising Goals in 2019

iMarketSmart

Less donors and more dollars equates to larger average donation amounts, and a growing reliance on major donors to help charities attain their fundraising goals. More and more charities are finding themselves relying on large dollar donors to help them attain their fundraising goals.

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How to Set Your Year-End Fundraising Goal

Fundraising 123

It may sound like an obvious question but many organizations don't approach year-end fundraising with clear, concrete goals. Without defined goals, it's pretty tough to if you're actually succeeding. . Keep these key pointers in mind: Set a specific goal for your year-end fundraising campaign. . Before you finalize your plans, know whether your overall goal is to add a specific number of new donors or to reach a certain donation level.

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A fun look at SMART goal setting!

Fundraising Coach

In the last post on goal setting , we looked at how to identify goals for all areas of your life. I firmly believe that if you did nothing more than write those goals down, you’ll be exponentially more effective at accomplishing them. But you can speed up the process by creating a road map for each goal you want to accomplish. One of the most common ways to teach the components of effective goal setting is using the acronym S.M.A.R.T.:

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I Was Afraid of This: E-Newsletter Goals

Kivi's Nonprofit Communications Blog

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Goal Setting for Personal and Professional Development

Fundraising Coach

Having those few days off to be with family and friends puts me in a reflective mode that I find perfect for formalizing my 2011 goals. I say “formalizing&# because I’m constantly working on my goals, scheduling speaking gigs and clients, and doing marketing. I’ve been setting goals since I was a kid. But recently, I’ve been getting more questions about how to set goals. For me, goals are not just about achievement.

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Wreck the resolutions! Join the Free Goal Setting Mastermind Call

Fundraising Coach

Lets set goals for 2011 that will bring us through the year. There have been lots of great talks about goal setting here at FundraisingCoach.com. So please join me on a free goal setting mastermind call on Thursday, December 30 at 1 p.m. A fun look at SMART goal setting!

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Setting 2012 Goals and Christmas

Fundraising Coach

If you’d like to freak out your family members by asking them what they’d like to do with you in 2012, check out my plan for setting goals. Writing goals and focusing your subconscious. Personal leadership magnet goals magnetgoalsThis afternoon, I was working on my “ List of 100 Things to do in 2012.” ” While doing it, I asked my 12 year old son, “If there were one thing you and I could do together in 2012, what would it be?”

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Suggested Reading for Goal Setting

Fundraising Coach

In earlier posts , I gave a brief overview a goal setting process I use. Share and Enjoy: Other Possibly Related posts: Goal Setting for Personal and Professional Development. A fun look at SMART goal setting! Free Goal Setting Mastermind Call! Book Review Samples & Tools goal setting goals leadership magnetgoalsAnd I warned that nothing about it was original.

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What’s the Goal of Your Email Newsletter?

Kivi's Nonprofit Communications Blog

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What Happens When Your Boss Has Different Goals?

The Agitator

Not everyone shares this goal. This manager has a different goal from the organization’s goal. And, as a manager, they have the power to manage toward subverting the organization’s goal in favor of their own. How do we get these goals back in line?

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How to create a road map for your goals

Fundraising Coach

Now is a great time to review your goals. (I I have blogged about goal setting here.). As you review your goals, you may find your behind on some. Creating a road map will help jump start those goals. To create a goals road map follow this simple 5-step process: Write out your goal. Make sure the goal is worded so that it is: Specific. Remember, a goal without a deadline is only a fantasy! Ask goal setting goals magnetgoals

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Raising Awareness is Not a Goal

Ann Green

When you’re putting together your marketing and communications plans, do you include raising awareness as one of your goals? If you do, that’s a problem because raising awareness is not a goal. Instead of a goal, think of it as a first step. Raising awareness isn’t necessarily bad. Shouting in the wind.

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Did You Meet Your Admissions Goals? If Not, Take a Look at Your Brand

Mission Minded

The post Did You Meet Your Admissions Goals? For many independent schools, when your admissions season ends (if you’re lucky enough to fill all your seats and actually. If Not, Take a Look at Your Brand appeared first on Mission Minded.

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TODAY-How to Set Marketing Goals that Increase Impact – Free Webinar – 3 ET, Noon PT

Getting Attention

Set the Big-Picture Marketing Goals that. So we’ve decided to show you exactly where to start, with setting your goals, in today’s free 30-minute webinar. Join us for this free 30-minute webinar to learn how to set clear marketing goals for your organization. Planning and Evaluation kivi leroux miller marketing goals marketing planning Nonprofit Communications nonprofit marketing professional development trainingJoin Kivi and Me for this Free Webinar.

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Creating an environment for goal success

Fundraising Coach

Yesterday’s free goal setting mastermind was a lot of fun! The hour flew by without my mentioning one of the most important steps in successfully accomplish goals is crafting your environment. And apparently they set a goal to not let months go by without seeing each other!

My 2010 Goals for Selfishgiving.com

Selfish Giving

So in 2010 these are my social media goals for Selfishgiving.com: Post three days a week. I recently created a fan page for Selfishgiving.com with two goals. But enough about my goals. What do YOU think of my goals?

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Goal Setting for 2018: Three Metrics You Must Measure

Fundraising Report Card

The post Goal Setting for 2018: Three Metrics You Must Measure appeared first on Fundraising Report Card. Yes, it is busy right now. Yes, we are in the midst of a heavy fundraising season, but in two weeks, when we all return to our offices after a brief holiday respite, it will be a clean 12 month slate for us to work with. Analysis

4 hours of free leadership, goal-setting, and fundraising training

Fundraising Coach

Nonprofit Leadership Goal-Setting. Which is all about setting goals. I was able to share a couple versions of this for personal and organizational goal-setting. NonprofitHub - Hubinar: Setting Goals for Leading a Nonprofit. Bloomerang - Goal Setting to Help Your Nonprofit Thrive. And both share a very practical process for mapping out your most important goals - and even how to identify which ones are "most important"!

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