Marketing Goals vs. Organizational Goals— A Critical Disctinction
MARCH 14, 2013
Spend some time here, even if you think you’ve got this down—this distinction is crucial to setting goals that move your marketing forward in the right direction. Goals are what you want to achieve. Organizational goals (a max of three at a time) are the steps (let’s look one year ahead) that will take your organization to closer to achieving your mission. Organizational Goals. Marketing Goals. Answer these questions to get to the right marketing goals.