Set Goals for What Matters

Kivi's Nonprofit Communications Blog

Goals are powerful, especially if you choose only a few. But if you choose two or three realistic, specific goals, and write them down, you are likely to achieve them. But first, make sure you set goals for what matters most.

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What Are Your Content Marketing Goals?

Kivi's Nonprofit Communications Blog

Just like with everything else in nonprofit marketing, you need a reason for creating content – a goal. A content strategy can do all of these things, but you need to pick the primary goal, so that you have something to build your strategy around. That’s why it’s so important to set a clear goal, to define your audience, and to limit your niche – the focus of your content – to something you can really become known for. HOMEWORK: Define a goal or two for your content strategy.

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Goal, Motivation, Conflict

Wild Woman Fundraising

Well, first of all, Check out Goal, Motivation, Conflict. Mazarine with Goal, Motivation, Conflict. So, what’s a principle of Goal? A goal is what your character wants. There’s an external goal- shelter for the night- and an internal goal- shelter long term.

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Craft Calls to Action That Get You to Goal

Getting Attention

Let me start with sharing some definitions of what comes first ( examples here ): Organizational goals (a max of three at a time) are the steps to take over the next year that will take your organization closer to achieving its mission. Are Your Marketing Goals Easy to Reach or a Stretch?

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The difference between goals vs. quotas for major gifts and planned gifts fundraisers

iMarketSmart

I am a big believer in setting goals with my staff, not administering quotas. When we sit down to set goals, I prefer to collaborate with my staff, not dictate activities to them. Here’s the difference between a goal and a quota. Goal: The object of a person’s ambition or effort; an aim or desired result. The important thing about goal-setting (in my experience) is that it really begins in the hiring process. They love setting goals.

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What Happens When Your Boss Has Different Goals?

The Agitator

Not everyone shares this goal. This manager has a different goal from the organization’s goal. And, as a manager, they have the power to manage toward subverting the organization’s goal in favor of their own. How do we get these goals back in line?

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5 Cold Calling Tips to Meet Your Fundraising Goals

EveryAction

The fundraising call has always been a staple of donor outreach. However, changes + advancements in the ways you communicate with your audience means adjusting your approach to the dreaded cold call.

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Align Marketing & Fundraising Goals—Kivi’s Takeaway

Getting Attention

Your goals don’t have to be completely in sync, but they must be aligned. If your goals—and all the activity that flows from them, both marketing and fundraising wise—aren’t aligned, you just won’t get anywhere with your outreach on either front.

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Making Your 2013 Marketing Goals More Clear

Kivi's Nonprofit Communications Blog

While that’s helpful, you still need to get much more specific about your annual goals. If you fall in this last group, those who say they are doing it all, you have the most to gain by narrowing your goals. How is your job aligned within your organization?

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Get SMART about fundraising goals

Get Fully Funded

As I kick off a series of posts on planning, I thought it would be good to talk first about goals. Setting goals for your fundraising plan is the obvious first step. Is your goal to “raise more money than last year” or “get more donors”? Do yourself a big favor and make your goals SMART. It’s a way to set goals that you can easily create action plans for and later determine if you’ve met them or not. Make sure your goals are easily measured.

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Raising Awareness is Not a Goal

Ann Green

When you’re putting together your marketing and communications plans, do you include raising awareness as one of your goals? If you do, that’s a problem because raising awareness is not a goal. Instead of a goal, think of it as a first step.

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Free Webinar on Setting Your Marketing Goals

Kivi's Nonprofit Communications Blog

Join Nancy Schwartz and me for a free webinar on setting your marketing goals. We want to help you see how, by simply taking a little time to set some clear marketing goals, you can drastically increase your impact and build leadership support for your marketing plan.

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Timing Depends on Goals — Relevance Rules

Getting Attention

Thanks to marketing master Dan Zarrella for pointing out this obvious (but often overlooked) clue to relevance — look at behavior to date.

A note about setting fundraising goals

Get Fully Funded

Setting goals is a key part of creating a plan. How you create your goals is equally important. True story: I’ve asked nonprofits to share their goals with me and they say “raise more money&# or “raise a lot of money&#. Those are not good goals. Be as specific as you can when setting goals and you’ll be much more likely to achieve them. Once you set a goal, be sure that you know HOW you will achieve it.

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How to Set Nonprofit Marketing Goals that Build Your Impact & Satisfaction

Getting Attention

Set the Big-Picture Marketing Goals that. So we’ve decided to show you exactly where to start, with setting your goals, in this free 30-minute webinar. Join us for this free 30-minute webinar to learn how to set clear marketing goals for your organization.

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Monthly Giving Part 2- Setting Goals and Getting Started

The Agitator

Rather, the goal is to point you to resources I believe will prove of help and value. Setting Goals. When it comes to setting goals for a start-up monthly giving program keep it simple. A simple goal-setting suggestion comes from veteran Canadian fundraiser Fraser Green.

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When Fundraising is Your Marketing Goal – And Not

Kivi's Nonprofit Communications Blog

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I Was Afraid of This: E-Newsletter Goals

Kivi's Nonprofit Communications Blog

We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We''ve Moved! Update your Reader Now.

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How to Set Your Year-End Fundraising Goal

Fundraising 123

It may sound like an obvious question but many organizations don't approach year-end fundraising with clear, concrete goals. Without defined goals, it's pretty tough to if you're actually succeeding. . Keep these key pointers in mind: Set a specific goal for your year-end fundraising campaign. . Before you finalize your plans, know whether your overall goal is to add a specific number of new donors or to reach a certain donation level.

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All Your 2016 Goals Start with This Statement [Only Chance in 2016]

Kivi's Nonprofit Communications Blog

If you want to raise more money in 2016, you first need to have a fabulous case for support or case statement. Your case for support explains what your organization does, why you do it, and why others should support you in doing it.

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Goal Setting for 2018: Three Metrics You Must Measure

Fundraising Report Card

The post Goal Setting for 2018: Three Metrics You Must Measure appeared first on Fundraising Report Card. Yes, it is busy right now. Yes, we are in the midst of a heavy fundraising season, but in two weeks, when we all return to our offices after a brief holiday respite, it will be a clean 12 month slate for us to work with. Analysis

When You Don’t Meet Your Fundraising Goal

Kivi's Nonprofit Communications Blog

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Is announcing your goal killing your fundraising?

Fundraising Coach

But could announcing your goal kill your ability to raise funds? Neuroscience and goal setting. In just three minutes, Derek reviews 90 years of research that indicates: “Telling someone your goal makes it less likely to happen.” A fun look at SMART goal setting!

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How to Set a #GivingTuesday Goal

Nonprofit Marketing Blog

Whether you’re launching your first #GivingTuesday campaign or planning a triumphant return, the first step in planning your success is to set your sights on a clear goal for your team and supporters to rally around. Another way to plan your overall donation goal by using a giving pyramid.

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TODAY-How to Set Marketing Goals that Increase Impact – Free Webinar – 3 ET, Noon PT

Getting Attention

Set the Big-Picture Marketing Goals that. So we’ve decided to show you exactly where to start, with setting your goals, in today’s free 30-minute webinar. Join us for this free 30-minute webinar to learn how to set clear marketing goals for your organization. Planning and Evaluation kivi leroux miller marketing goals marketing planning Nonprofit Communications nonprofit marketing professional development trainingJoin Kivi and Me for this Free Webinar.

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Newsletter: Did World Cup Sponsors Miss Goal on Purpose? ; A Company That is Growing Sales by Being Spicy

Selfish Giving

Did World Cup sponsors score nil goals on purpose ? As promised two weeks ago, this is a super-abbreviated version of my newsletter as I'm finishing up my summer vacation to England. It's been fun! But I'm looking forward to returning to regular programming next week. Cheers!

Newsletter: Did World Cup Sponsors Miss Goal on Purpose? ; A Company That is Growing Sales by Being Spicy

Selfish Giving

Did World Cup sponsors score nil goals on purpose ? As promised two weeks ago, this is a super-abbreviated version of my newsletter as I'm finishing up my summer vacation to England. It's been fun! But I'm looking forward to returning to regular programming next week. Cheers!

What’s the Goal of Your Email Newsletter?

Kivi's Nonprofit Communications Blog

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Setting 2012 Goals and Christmas

Fundraising Coach

If you’d like to freak out your family members by asking them what they’d like to do with you in 2012, check out my plan for setting goals. Writing goals and focusing your subconscious. Personal leadership magnet goals magnetgoals

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Protected: The Big Three: Meet Your Year-End Giving Goals

Mission Minded

The post Protected: The Big Three: Meet Your Year-End Giving Goals appeared first on Mission Minded. There is no excerpt because this is a protected post.

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My 2010 Goals for Selfishgiving.com

Selfish Giving

So in 2010 these are my social media goals for Selfishgiving.com: Post three days a week. I recently created a fan page for Selfishgiving.com with two goals. But enough about my goals. What do YOU think of my goals?

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SMART Goals and Fundraising

The Agitator

Last week in my Promise Me post, I urged nonprofit fundraisers to connect your "asks" as much as possible to specific goals. Then commit to your donor/prospect that your organization will break its back to achieve those goals, and report regularly on your progress toward them. Then I noticed a comment about SMART goals in an unrelated Social Citizens article , reminding me of this basic "project management" goal-setting approach.

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How to create a road map for your goals

Fundraising Coach

Now is a great time to review your goals. (I I have blogged about goal setting here.). As you review your goals, you may find your behind on some. Creating a road map will help jump start those goals. Make sure the goal is worded so that it is: Specific.

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A fun look at SMART goal setting!

Fundraising Coach

In the last post on goal setting , we looked at how to identify goals for all areas of your life. I firmly believe that if you did nothing more than write those goals down, you’ll be exponentially more effective at accomplishing them. But you can speed up the process by creating a road map for each goal you want to accomplish. One of the most common ways to teach the components of effective goal setting is using the acronym S.M.A.R.T.:

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Goal Setting for Personal and Professional Development

Fundraising Coach

Having those few days off to be with family and friends puts me in a reflective mode that I find perfect for formalizing my 2011 goals. I say “formalizing&# because I’m constantly working on my goals, scheduling speaking gigs and clients, and doing marketing. I’ve been setting goals since I was a kid. But recently, I’ve been getting more questions about how to set goals. For me, goals are not just about achievement.

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Suggested Reading for Goal Setting

Fundraising Coach

In earlier posts , I gave a brief overview a goal setting process I use. Share and Enjoy: Other Possibly Related posts: Goal Setting for Personal and Professional Development. A fun look at SMART goal setting! Free Goal Setting Mastermind Call! Book Review Samples & Tools goal setting goals leadership magnetgoalsAnd I warned that nothing about it was original.

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Wreck the resolutions! Join the Free Goal Setting Mastermind Call

Fundraising Coach

Lets set goals for 2011 that will bring us through the year. There have been lots of great talks about goal setting here at FundraisingCoach.com. So please join me on a free goal setting mastermind call on Thursday, December 30 at 1 p.m. A fun look at SMART goal setting!

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Flash fundraising with flair: Using bold strategies to reach fundraising goals

DonorDigital

Mercy For Animals (MFA) is perhaps best known for its work exposing the cruel abuse of the secretive factory farm and slaughterhouse industries. MFA’s undercover investigators have brought numerous companies’ abusive policies and practices to light.

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How to Set the Big-Picture Marketing Goals that Get You Where You Want to Go

Fundraising 123

Goals are what you want to achieve. " And goals are where you need to start your marketing planning, as each step of the planning process is shaped to take you there - where you want to go. Here's How to Start: Begin by articulating your main organizational goal or how you'll actualize your mission. List no more than two organizational goals. Next, identify the ways you can put marketing to work to help achieve those goals.

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5 Steps for Goal-Setting Success

Marketing for Nonprofits

I hate setting goals," he said. If I set a goal for 10% annual growth and we hit 8% I'll be disappointed. The thing with goals is that they can set you up for failure or success. And how you set goals is as important as the goals you set."

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