Gossip Unleashed: A Viral Effects Strategy in Swiss Healthcare Marketing - An iSMA Webinar
Social Marketing and Social Change
SEPTEMBER 3, 2014
Maurice works in innovative health care in Switzerland, lectures on social marketing at the EB School in Zurich, and is also a visiting professor at the West Pomeranian University of Technology Szczecin in Poland. Two separate, live presentations are scheduled to accommodate global time zone differences. How do gossip and viral marketing play out in teddy bear clinics and with city rangers talking about wild boar? Do these approaches also reduce fear associated with hospital visits?