Gossip Unleashed: A Viral Effects Strategy in Swiss Healthcare Marketing - An iSMA Webinar

Social Marketing and Social Change

Maurice works in innovative health care in Switzerland, lectures on social marketing at the EB School in Zurich, and is also a visiting professor at the West Pomeranian University of Technology Szczecin in Poland.

How You Can Get More Money Through Direct Mail: Interview with Jules Brown of “Dear Joan”

Wild Woman Fundraising

USA & Switzerland (joint 5th). A small local charity is more relevant, more immediate, and closer to their individual supporters, than say a global organisation with hundreds of thousands of donors. Image Creative Commons "Money" by Stuart Dootson).

Big Mac® Fundraising

The Agitator

Compiled by the London-based international consultancy The Management Centre (=mc) and a 40 member team from a group of global charities, the new Index is designed to measure the relative philanthropy of countries around the world.

International Social Marketing Association: 2011 Review

Social Marketing and Social Change

Regular readers have shared the history of developing a global network of social marketers. In 2011, the International Social Marketing Association (iSMA) has been developing the promise to be the catalyst for a global infrastructure to serve social marketing practice, education, research and management. Christiane Lellig – Switzerland. If you have not already joined iSMA please take the step of becoming part of the growing global network.