Gossip Unleashed: A Viral Effects Strategy in Swiss Healthcare Marketing - An iSMA Webinar

Social Marketing and Social Change

Maurice works in innovative health care in Switzerland, lectures on social marketing at the EB School in Zurich, and is also a visiting professor at the West Pomeranian University of Technology Szczecin in Poland. Two separate, live presentations are scheduled to accommodate global time zone differences. How do gossip and viral marketing play out in teddy bear clinics and with city rangers talking about wild boar? Do these approaches also reduce fear associated with hospital visits?

International Social Marketing Association: 2011 Review

Social Marketing and Social Change

Regular readers have shared the history of developing a global network of social marketers. In 2011, the International Social Marketing Association (iSMA) has been developing the promise to be the catalyst for a global infrastructure to serve social marketing practice, education, research and management. Christiane Lellig – Switzerland. If you have not already joined iSMA please take the step of becoming part of the growing global network.

Big Mac® Fundraising

The Agitator

Compiled by the London-based international consultancy The Management Centre (=mc) and a 40 member team from a group of global charities, the new Index is designed to measure the relative philanthropy of countries around the world. in US$ … in the UK the US dollar equivalent = $4.25 … Sweden = $7.62 … Russia $2.43 … China $2.57 … in the Euro Zone $4.88, and in Switzerland $7.12.