Global Cause Marketing

Cause Related Marketing

Edelman’s 2012 Global GoodPurpose study is out and it finds a world increasingly responsive to cause marketing and expectant of the virtues that come from the practice. GoodPurpose surveyed public opinion of 8,000 people in 16 countries: Belgium, Brazil, Canada, China, France, Germany, India, Indonesia, Italy, Japan, Malaysia, Netherlands, Singapore, United Arab Emirates, United Kingdom, & the United States.

Kick-off the New Year with a healthy dose of global digital stats

Giving in a Digital World

With this in mind, it was great to see the Global Digital Statistics Report the kind folks at We Are Social Singapore have just made available through Slideshare (you can flick through a copy above). Online Consumer Insight Online Fundraising Strategy Social Media Bryan Miller Global Digital Statistics Report We Are Social