Shape Messages that Spur Action (Case Study)

Getting Attention

For people to care about global warming it needs to be made relevant. In Nebraska, there’s a father thinking about his children’s health and education. And when asked if they think global warming or climate change is happening, none of them think it is. Whether you use “global warming” or “climate change”, 40 percent of Americans don’t think it’s happening. Global warming” is not going to convince an unbeliever in the absence of relevance.

July 23 Free Webinar: Launch Team of Passionate Messengers

Getting Attention

Just look at how Road Scholar trains and supports its Global Ambassadors to spread the word about its education travel programs to their family and friends. Or how the Alzheimer’s Association of Nebraska recruits, trains, and thanks its Purple Profiles of Courage to motivate others who touch the disease to get the support of the Association. Learn how to ask, train, and support your team in this free webinar on July 23. Register now.

Team 177

The 2012 Social Marketing Conference: Getting Better at Doing Good

Social Marketing and Social Change

This theme for the 22nd Annual Social Marketing Conference reflects the global reality that government institutions, not-for-profit groups, non-governmental organizations (NGOs), universities and colleges and businesses are searching for better ways to improve people's health, the environment, work force development and social welfare. A major meeting on "getting better at doing good" will take place in Clearwater Beach, FL 15-16 June 2012.