Public Sector Marketing 2.0

FEBRUARY 20, 2018

The global digital landscape continues to grow rapidly. This can be stated with confidence since global internet user distribution will eventually match the actual global population distribution (once penetration rates close in on 100%). As a relative percentage of total global use, North America is at 9% and falling. The monthly mobile data used by the average smartphone user globally is 2.9GB and 7.1GB in North America.

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Statistics Global Internet North America 124

SocialButterfly

OCTOBER 7, 2011

Earlier this week, ONE, USAID, FHI 360, PATH, Population Services International (PSI) and World Vision launched “The Power of 1%” campaign to highlight the economics of global health and the benefits U.S. Having attended, I was reminded of the global health trifecta: what can happen when the power of 1%, the power of the media and the power of youth combine to influence and inspire good. Addressing global health is now a part of the U.S.’ Image: PSI.

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Global Activities Youth Demographics 147

SocialButterfly

OCTOBER 7, 2011

Earlier this week, ONE, USAID, FHI 360, PATH, Population Services International (PSI) and World Vision launched “The Power of 1%” campaign to highlight the economics of global health and the benefits U.S. Having attended, I was reminded of the global health trifecta: what can happen when the power of 1%, the power of the media and the power of youth combine to influence and inspire good. Addressing global health is now a part of the U.S.’ Image: PSI.

Global 146

Global Activities Youth Demographics 146

SocialButterfly

JANUARY 6, 2011

Because of the power of the Internet and social networking in facilitating, connecting, empowering and enabling both individuals and communities to better serve a global mission. . I think they are referred to as global citizens. Lovisa Williams in her post “ Global Citizenship Building Momentum &# defines global citizens as: A Global Citizen is everyone whether they know it or not. The concept of global citizenship faces its own challenges.

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Global Millenials Case Study Asia 191

SocialButterfly

DECEMBER 27, 2012

Want to meet others with a heart for using social media for global health and development? Forming the Social Media for Global Health Working Group . Many working in global health specifically, on communications or social media, work alone with very little input or support from their organization. October’s Recap: Beth Kanter and Benchmarking Social Media for Global Health .

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Cause Related Marketing

MAY 7, 2012

Edelman’s 2012 Global GoodPurpose study is out and it finds a world increasingly responsive to cause marketing and expectant of the virtues that come from the practice. GoodPurpose surveyed public opinion of 8,000 people in 16 countries: Belgium, Brazil, Canada, China, France, Germany, India, Indonesia, Italy, Japan, Malaysia, Netherlands, Singapore, United Arab Emirates, United Kingdom, & the United States.

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Global United Arab Emirates Malaysia Cause Marketing 124

Public Sector Marketing 2.0

NOVEMBER 20, 2014

–>That’s right, this is a channel with representative global distribution. What is new however, is that now more than ever in the history of mankind, these evil acts can be instantly and globally public without the filter of traditional media or the past limitation of not having media resources on the ground to report them. Even hyper-local surprises from mother nature are being captured and shared globally.

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Global Content GPS Asia 172

A Small Change

DECEMBER 12, 2009

For the month of December 100% of Global Mojo’s revenue will go to the nonprofits of your choice. Conduit Gives. Conduit helps ignite fundraising in your organization through increased engagement and growing your web traffic. The first 100 nonprofits who sign-up receive access to up to $300,000 a month throughout 2010. Organizations can apply from now until February 15, 2010. Check out their website to sign-up. GlobalMojo.

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Global Awards February Traffic 104

Non Profit Marketing 360

DECEMBER 6, 2011

The fact of the aging of the global population is something our readers are likely at least acquainted with. The CSIS released a sobering report earlier this year that measured the ‘Global Aging Preparedness’ (GAP) Index. The phenomenon has arisen as life expectancy has lengthened even in developing countries and populations in developed countries often are not having enough children even to replace themselves.

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Aging Global Mexico Income 116

The Agitator

NOVEMBER 9, 2010

Joe Boland at Fundraising Success writes about four global fundraising trends identified by Blackbaud in their recent report, 2010 State of the Fundraising Industry. Here they are: New fundraising and communication channels, although growing, are not replacing traditional channels. Yep.]. ROI and organizational effectiveness are under scrutiny (by donors) and more important than ever. They blame it on Boomers.].

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Global Trends ROI Channel 65

Selfish Giving

OCTOBER 17, 2013

Neelam gives us an inside look of the launch of the International Day of Charity at the United Nations , which she attended, and its focus on expanding philanthropy both globally and among all economic groups, especially the middle-class. Tune in for a show that is global in perspective and reach!… Today on CauseTalk Radio , Megan and I talk to Neelam Makhijani , Chief Executive of London-based Resource Alliance.

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Global Radio Class Efficiency 65

Social Marketing and Social Change

MARCH 16, 2009

I have written and talked about the need to develop a global social marketing community and organization ( The Global Marketing Challenge ) that could be crafted around the following ideals: To continually improve the knowledge base and skill level of people who use social marketing in their professional activities to improve the health and social conditions of people around the world.

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Global Develop Communities Community 54

Giving in a Digital World

JANUARY 8, 2014

With this in mind, it was great to see the Global Digital Statistics Report the kind folks at We Are Social Singapore have just made available through Slideshare (you can flick through a copy above). Online Consumer Insight Online Fundraising Strategy Social Media Bryan Miller Global Digital Statistics Report We Are Social

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Global Singapore Stats Comparison 48

Social Marketing and Social Change

MAY 26, 2009

Over the past decade, the United States government has made a number of pledges towards improving global health. A new publication from the Board on Global Health and the Institute of Medicine of the National Academy of Sciences adds a weighty voice to the discussions. Commitment to Global Health. based foundations, universities, nongovernmental organizations, and commercial entities have an opportunity to improve global health.

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Global United States Government Obama 40

Social Marketing and Social Change

DECEMBER 21, 2009

The global nature of social marketing shows in the recent announcements of 3 conferences on 3 continents in the next 18 months. Global learning systems including the new Global Social Marketing Network. Here's a quick rundown with links to the conferences' websites. The University of South Florida’s Social Marketing in Public Health Conference & Training Academy will be celebrating its 20th Anniversary on 11-14 June 2010.

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Global Conference Florida Ireland 57

Giving in a Digital World

JANUARY 21, 2015

Step forward those generous folks at We Are Social – who are back with a better than ever update on their annual Global Digital, Social, and Mobile Statistics Report. As well as global summaries, within the reports 376 pages you’ll also find country-specific sections, so you can get some real insight on your own markets as well as understand how you fit into the world-wide picture.

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Statistics Global Mobile Report 47

Social Marketing and Social Change

JULY 6, 2009

The momentum for a global social marketing organization gained more traction and acceleration in 3 meetings at the recent Social Marketing in Public Health Conference. Respondents prefer a “stand-alone”, regional or global organization, moderately focused on closely-related fields. . Soliciting (a) nominees for the Guidance Group and (b) funding to support the development activities of the next year are the main action items you can help us with.

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Getting Attention

MARCH 4, 2009

A powerful, imaginative coalition of organizations has formed to fight global poverty in honor of International Women's Day, in the A Powerful Noise campaign. Most interestingly, they've put a highly-viral micro-fundraising campaign on Twitter at the center of their awareness building strategy for global women's rights. The campaign is working big time. Here's how: The coalition developed a documentary on the issue, entitled A Powerful Noise, to be shown on Intl.

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Global March Words Twitter 100

The Agitator

APRIL 7, 2013

Three weeks ago, we reported that Bernard Ross and his UK Management Centre were launching the Big Mac™ Philanthropy Index. The purpose of this new Index? To offer, once and for all, some basic comparative fundraising stats and to settle, hopefully, frequently asked questions like: “What country is the most generous?” … ”Who is the highest paid fundraiser on the planet?” ” …”What’s the largest capital campaign on Earth?”.

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Global Indonesia UK Netherlands 77

Getting Attention

DECEMBER 14, 2016

Compare that to Global Giving’s campaign-specific online donations page. Note that Global Giving incorporates consistent organizational branding via the header content—the campaign is immediately recognizable as a “Global Giving” program. Branding and Messages branding consistent messages fundraising global giving message development nonprofit branding Nonprofit Communications nonprofit marketing relevance rules

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Communications Jordan Global Relevance 136

J Campbell Social Marketing

OCTOBER 30, 2015

To celebrate the United Nations recent adoption of the Global Goals for Sustainable Development, I have elected to write a blog post highlighting Goal #10, Reduced Inequalities. The UN Foundation has identified these Sustainable Development Goals — 17 global goals for sustainable development. I support the Global Goals for Sustainable Development , and I hope that you will get involved in spreading the word about them using the hashtags #globalgoals and #action2015.

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Campaign Senegal Online Global 198

Diva Marketing Blog

FEBRUARY 4, 2009

Global CMO of McDonald's. Mary Dillon, Global CMO, McDonalds McDonald's CMO thinks that social media will help with perspective about the brand. Global + local relevancy = consistency. Global Moms Panel A global moms advisory panel that is recruited on local level is one strategy that McDonald has in place to listen to their customers. Last week I joined 800 marketers at the 2nd AMA Mplanet conference in Orlando.

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CMO Global Brazil France 40

Seeking Grant Money Today

AUGUST 10, 2008

NASA Seeks Proposals for Global Climate Change Education Project Deadline: August 29, 2008 (Notice of Intent) The National Aeronautics and Space Administration Office of Education ( [link] ), in cooperation with NASA's Science Mission Directorate, is soliciting proposals for the NASA Global Climate Change Education project. Tags: American public schools RFP grants global relief environment From The Foundation Center.

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Global Proposal Awards Student 40

Mission Minded

OCTOBER 22, 2010

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Global Marketing 48

Nonprofit Marketing Blog

SEPTEMBER 13, 2012

Earlier this week, NPR covered some recent research showing that people are more attentive to warnings about climate change when it’s portrayed as a health issue rather than as an environmental problem. In case you missed it, the report says killer heat waves, asthma-inducing smog and new disease outbreaks like West Nile virus are problems that move people of all political persuasions.

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NPR Global Political Relevance 57

Seeking Grant Money Today

AUGUST 5, 2012

Deadline: September 1, 2012 "Abe Fellowship Offers Support for International Multidisciplinary Research on Topics of Pressing Global Concern "The Social Science Research Council , the Japan Foundation Center for Global Partnership , and the American Council of Learned Societies have announced the annual Abe Fellowship Program competition. The Abe Fellowship is designed to encourage international multidisciplinary research on topics of pressing global concern.

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Japan Press Global Proposal 45

A Small Change

APRIL 22, 2014

Politics & Motivation global giving online giving For the first time ever, Micro-enterprise in some instances can be more powerful than macro-enterprise. What does that mean? It means that a small organization that is serving a very specific need may be the best tool to address a problem. For example a large relief organization might be able to help 30 villages in Africa, but a small organization focused on helping one village may do a better job.

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Africa Non-profit Medium Global 128

Getting Attention

MARCH 11, 2011

Most importantly, please donate to the relief effort now via one or all of these trustworthy, experienced organizations: Global Giving - Japan Earthquake and Tsunami Relief Fund (To disburse donations to organizations providing relief and emergency services.). Fundraising: Innovations & Research American red cross disaster donate earthquake relief fundraising global giving Japan relief save the children tsunamiThe speed and breadth of the devastation in Japan is astounding.

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Japan Donations Help Global 147

Public Sector Marketing 2.0

FEBRUARY 2, 2015

Another great example to look at is “ Global Forrest Watch 2.0 ” – went to Google and NASA to use it. Don ended up selling New Paradigm and creating Global Solution Networks. 44 Victors of WWII started their global agreements in Bretton Woods, NH (World Bank and IMF). Addresses a global problem. Taxonomy of Global Solution Networks (10 Types): Knowledge networks (e.g. Global standards networks (ISO, W3C, Global Footprint Network,).

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Forum Government Disintermediation Tunisia 145

Seeking Grant Money Today

APRIL 9, 2013

Deadline: May 31, 2013 "Alliance for Global Good Invites Proposals for Innovation Fund "The Alliance for Global Good (AFGG) is accepting applications for its Innovation Fund, a venture philanthropy program designed to benefit medium-sized nonprofit organizations in the United States that are working to solve global problems. See the Alliance for Global Good''s Web site for eligibility and application guidelines." From The Foundation Center. [If

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Medium Environment United States Global 43

Social Media Bird Brain

AUGUST 29, 2012

social communications google hangouts Malaria No More Google+ social media shawna coronado marketing Global Poverty Project G+ meetings Small nonprofit big duckHere's a reason you should be on Google+ - hangouts. G+ Hangouts allow you to gather together as many as ten people (including you) in a virtual room with video and have a chat. Think of being able to get your team in a room no matter where they are (there's a Google Hangout app for smartphones and tables).

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Video Team Global Google 103

Nonprofit Marketing Blog

OCTOBER 15, 2010

So I was prepared to like this campaign by the Global Povery Project. While the video hails you as the hero who single-handedly ends global poverty and shows news reports of how the world is reacting to this supposed feat, it just doesn’t feel like something that is truly possible—or believable.

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Global Statistics New York Behavior 41

SocialButterfly

JANUARY 26, 2011

Start locally and scale globally. The global citizen can start with us and our neighbors--We can design change change in our communities. Case Studies and New Orgs/Campaigns Social Marketing Bertie County case study change citizenship community change community-based initiative design global citizen North Carolina Project H Rescue Social Change Group Step Royale

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Design Communities Community North Carolina 201

SocialButterfly

MARCH 21, 2010

You can get the badge, and a lot whole of social marketing resources (and new friends) as part of the Global Social Marketing Network ( [link] ). There is even a map that communicates visually just how global social marketing is —and how much it is widely researched, studied and applied. *I You may have noticed a new badge (below and down on the right column).

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Asia Australia UK Global 100

Social Media Bird Brain

OCTOBER 15, 2009

Tags: global warming famine climate change WWF dogs and cats living together war Acting for Our Future blog action day 2009

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Statistics Opinions Global 117

Social Marketing and Social Change

APRIL 30, 2009

We will support, in words and actions, the creation of a global social marketing organization by July 2010.

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Global June Banner Proposal 40

Cause Related Marketing

DECEMBER 7, 2011

Buy a specially-marked bottle of Belvedere vodka and LVMH, the brand’s owner, will donate 50% of profits to RED’s Global Fund to fight HIV/AIDS in Africa. The label makes smart use of RED’s branding, Usher is a good choice as pitch man, there's a QR code in the ad, and Bono assures us that the Global Fund is making real headway in Africa, just like the quote attributed to Usher says.

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Africa Europe Christmas Cause Marketing 127

Cause Related Marketing

OCTOBER 1, 2010

Hollywood, California-based WeWOOD will plant a tree every time you purchase on of its wooden watches.The tree-planting will be undertaken by the nonprofit American Forests under the banner of its Global ReLeaf program. Tags: HUGO Global ReLeaf BOGO TOMS Shoes American Forests WeWOOD Buy One Give One

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Banner California Cause Marketing Charity 100

Cause Related Marketing

JUNE 16, 2009

stock exchange announced that it had developed a new index of stocks meant to track corporate sustainability performance.Called the 'The NASDAQ OMX CRD Global Sustainability 50 Index' (TNOCGS50I), the index tracks the triple-bottom line of 50 global companies.I Tags: Dow Jones DJIA Yahoo Pipes Cause Marketing Stock Index NASDAQ OMX CRD Global Sustainability 50 Index Kind Readers:On Monday, June 15, the NASDAQ OMX Group Inc.

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Exchange June Cause Marketing Help 100

Cause Related Marketing

APRIL 17, 2009

The most interesting wrinkle in this year’s campaign is a kind of virtual paper icon campaign for the benefiting charity, Global Green USA. The money is donated by Electrolux a dollar at a time to Global Green USA’s green schools initiative when you virtually plant a flower.KaBOOM, the nonprofit playground builder. Tags: Kelly Ripa Global Green USA Disney Crowdspring OyHello KaBOOM First Book YMCA Echoing Green Julianne Hough Electrolux Jumpstart

Cause Marketing 100

Cause Marketing Paper School Green 100

Social Marketing and Social Change

JANUARY 4, 2017

The effectiveness of social marketing in global health: A systematic review. Social marketing is a commonly used strategy in global health. We aimed to review evidence of the effectiveness of social marketing in low- and middle-income countries, focusing on major areas of investment in global health: HIV, reproductive health, child survival, malaria and tuberculosis. What are some of the best papers published in social marketing this past year?

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Sales And Marketing Ghana Best Vietnam 40

Marketing for Nonprofits

AUGUST 16, 2011

Global Giving is another charity that has mastered the art of merchandising. Every gift to Heifer International represents a gift to our total mission of purchasing and transporting food and income-producing animals, as well as providing intensive training in animal husbandry; environmentally sound, sustainable farming; community development and global education. Oxfam Unwrapped HJC New Media symbolic giving big thoughts Heifer International Global Giving

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Merchandising Mission Turkey Wikipedia 46

J Campbell Social Marketing

NOVEMBER 4, 2020

I encourage all nonprofits, social change agents, activists, and anyone who wants to change the world through generosity and kindness to celebrate this year’s global day of unity on December 1 – Giving Tuesday! .

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December Tagging Plan Global 191