Virtual Reality and Nonprofit Marketing – A New Way to Engage Donors
J Campbell Social Marketing
APRIL 27, 2016
Shown at its annual gala, then posted on YouTube360, Beginning takes viewers on an intimate, 360 tour of one of PoP’s schools in Ghana. The narrator tells viewers about PoP’s mission, which is building schools and creating educational opportunities in Ghana, Guatemala, Laos, and Nicaragua. Simultaneously, the viewer can manipulate the video to view education in Ghana from the point of view of one of the students. Guest blog by H. James, MBA.