10 Digital Marketing Trends That Will Shape Nonprofit Comms In 2021

J Campbell Social Marketing

So, at their gala, they gave attendees VR headsets that transported them to a school in Ghana. Join me for a brand new training, How to Hire and Inspire a Social Media Intern for Your Nonprofit! What’s on tap for nonprofit marketing as we enter 2021?

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Virtual Reality and Nonprofit Marketing – A New Way to Engage Donors

J Campbell Social Marketing

Shown at its annual gala, then posted on YouTube360, Beginning takes viewers on an intimate, 360 tour of one of PoP’s schools in Ghana. The narrator tells viewers about PoP’s mission, which is building schools and creating educational opportunities in Ghana, Guatemala, Laos, and Nicaragua. Simultaneously, the viewer can manipulate the video to view education in Ghana from the point of view of one of the students. Guest blog by H. James, MBA.

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The Best of Social Marketing in 2016

Social Marketing and Social Change

Assessing program coverage of two approaches to distributing a complementary feeding supplement to infants and young children in Ghana. Two strategies were evaluated for distribution of a food supplement to infants and young children in Ghana. Delivery Model 2 was conducted in the Eastern Region of Ghana and used a market-based approach, with the product being sold through micro-retail routes (i.e.,

Ep251: This Social Enterprise is Using Shea Butter to Grease Wheels of Progress for African Women

Selfish Giving

Her social enterprise Shea Yeleen markets and distributes high quality skincare products, while providing living wages to cooperative members in Northern Ghana. Today on CauseTalk Radio , Megan and I talk to Rahama Wright , Founder & CEO, Shea Yeleen about her efforts to innovate the shea butter supply chain in West Africa. The line of shea butter products is being distributed through retailers such as Whole Foods, MGM Resorts and Amazon.

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Grants for Ghanan, Nicaraguan, and Pacific Islander Countries' Disabled Persons' Nonprofits

Seeking Grant Money Today

Deadline: August 18, 2011 Disability Rights Fund Invites Grant Applications From Disabled Persons' Organizations in Ghana, Nicaragua, and Pacific Island Countries The Disability Rights Fund seeks to strengthen the participation of disabled persons' organizations (DPO's) in efforts to advance the United Nations Convention on the Rights of Persons with Disabilities at the country level in the Global South and Eastern Europe/former Soviet Union. From The Foundation Center. [If

How to Grab Attention and Avoid Storytelling Fatigue at Year-End

J Campbell Social Marketing

Pencils of Promise created a compelling virtual reality film that transports viewers to a PoP classroom in rural Ghana, showing the transformational effect education can have on a community. It’s year-end fundraising time! WHEEEEEEEEEEEEEEEE! Giving Tuesday, holiday campaigns, annual reports, Thanksgiving – you name it, nonprofits are going full force these next two months to get their share of the year-end giving pie. And it’s a big pie.

Cause Marketing Google Glass

Cause Related Marketing

It’s too early for Google Glasses in Gambia, Ghana, or Gabon. The New York Times says that Google Glass is in talks with Warby Parker to make sure the augmented reality head-up display isn’t just geeky-cool, but cool looking. Google Glass is basically a computer that allows you to take a picture or record video of whatever you’re seeing using voice commands, and then send it off to your social network.

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Put Your Social Network to Work for a Worthy Cause

Cause Related Marketing

Suppose, in honor of the UN’s recent International Day of the Girl, you decide to start a fundraiser to provide school uniforms for an all-girls school in Accra, Ghana. You’ve got a big following on Facebook, Twitter, Pinterest, Google +… maybe even thousands of people. Isn’t it time your social network slipped into its spandex and buttoned on its superhero cape and did a little good in the world?

The Best of Social Marketing in 2016

Social Marketing and Social Change

Assessing program coverage of two approaches to distributing a complementary feeding supplement to infants and young children in Ghana. Two strategies were evaluated for distribution of a food supplement to infants and young children in Ghana. Delivery Model 2 was conducted in the Eastern Region of Ghana and used a market-based approach, with the product being sold through micro-retail routes (i.e.,

Social Marketing: A Six Volume Series

Social Marketing and Social Change

Behavioral Indicators of Household Decision-Making and Demand for Sanitation and Potential Gains from Social Marketing in Ghana - Marion Jenkins and Beth Scott. I have been working with SAGE to prepare a set of volumes that contain original articles and chapters to document the past, current and possible future directions of social marketing across the world. This work is expected to be released in February 2013. Pre-publication discounts are now available at their website.

Grants for International Programs that Promote United Nations Convention on Rights of Persons with Disabilities

Seeking Grant Money Today

The second cycle of the fund's 2010 Moving Rights Forward grant program is directed at DPOs in the following countries and regions: Ghana and Uganda, Africa; Bangladesh, Asia; Ecuador, Nicaragua, and Peru, Latin America; and Cook Islands, Federated States of Micronesia, Fiji, Kiribati, Nauru, Niue, Palau, Papua New Guinea, Republic of the Marshall Islands, Samoa, Solomon Islands, Tonga, Tuvalu, and Vanuatu, Pacific Region. From The Foundation Center. [If

Newsletter: Lessons from NPR's Fact-Checking of Water.org's Super Bowl Ad

Selfish Giving

Her social enterprise Shea Yeleen markets and distributes high quality skincare products, while providing living wages to cooperative members in Northern Ghana. I'm a member of Carol Cone's Purpose Collaborative, and during last month's community call I challenged my fellow members to pick the number of cause-related ads that would air during the Super Bowl. This was a serious wager! I offered to buy the winner a Starbuck's gift card. The winner? Carol Cone herself.

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Co-creating the Social Marketing Discipline and Brand

Social Marketing and Social Change

The Akan people of Ghana use the Adinkra symbol - one version of it shown here is of a bird with its head turned around taking an egg off its back. [Note: For the closing plenary session at the World Nonprofit and Social Marketing Conference a few weeks ago, I was asked to speak about the future of social marketing. The video of my presentation is now available; I thought that putting my comments in text would be helpful for many who don't have the access to watch 20 minutes of video.